Data preparation for data mining

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数据预处理的主要步骤和具体流程

数据预处理的主要步骤和具体流程

数据预处理的主要步骤和具体流程英文版Data preprocessing is an essential step in the data mining process. It involves transforming raw data into a format that is suitable for analysis. This process is crucial for ensuring the accuracy and reliability of the results obtained from data mining techniques. There are several key steps involved in data preprocessing, each of which plays a critical role in preparing the data for analysis.The first step in data preprocessing is data cleaning. This involves identifying and correcting errors in the data, such as missing values, duplicate entries, and inconsistencies. Data cleaning is essential for ensuring the quality of the data and preventing inaccuracies in the analysis.The next step is data transformation, which involves converting the data into a format that is suitable for analysis. This may involve standardizing the data, normalizing it, or encoding categorical variables. Data transformation is important for ensuring that the data is in a format that can be easily analyzed using data mining techniques.The final step in data preprocessing is data reduction. This involves reducing the size of the data set by removing irrelevant or redundant information. Data reduction can help to improve the efficiency of the data mining process and reduce the computational resources required for analysis.Overall, data preprocessing is a critical step in the data mining process. By following the main steps of data cleaning, data transformation, and data reduction, analysts can ensure that the data is in a format that is suitable for analysis and can obtain accurate and reliable results from data mining techniques.数据预处理的主要步骤和具体流程数据预处理是数据挖掘过程中的一个关键步骤。

如何使用Data Mining进行数据分析

如何使用Data Mining进行数据分析

如何使用Data Mining进行数据分析随着数据的不断积累和互联网的普及,数据分析被越来越多的企业和组织所重视。

Data Mining作为一种重要的数据分析方法,逐渐被广泛应用。

那么,如何使用Data Mining进行数据分析呢?下面就为大家详细介绍。

一、明确问题的目标在进行数据分析之前,首先要明确需要解决的问题及其目标。

不同的问题需要采用不同的Data Mining技术,因此目标的明确对于分析结果的准确性和可靠性至关重要。

二、数据的收集和处理数据的收集是进行数据分析的第一步。

数据来源有多种方式,可以是企业内部系统、互联网等。

采集的数据需要进行处理和清洗,以保证数据的质量和完整性。

在进行数据处理过程中,可采用数据挖掘方法,如分类、聚类、关联等,以分析数据的关系和特性。

三、选择Data Mining算法根据问题的目标和数据的性质,选择合适的Data Mining算法进行数据分析。

常用的算法包括决策树、神经网络、支持向量机等。

通过对数据的建模和预测,可以帮助企业或组织制定相应的策略,并预测未来的发展趋势。

四、模型评估和优化在进行数据分析过程中,需要对模型进行评估和优化,以提高分析结果的准确性和可靠性。

评估方法包括交叉验证、AUC曲线、ROC曲线等。

优化方法包括特征选择、参数调优等,以提高算法的性能和效率。

五、应用分析结果对分析结果的应用是进行数据分析的重要环节。

将分析结果转化为可操作的策略和决策,帮助企业或组织实现业务增长、优化流程等目标。

同时也需要对分析结果进行监控和调整,以适应市场变化和业务需求的变化。

通过以上几步,我们可以使用Data Mining进行数据分析,得出准确的结论和预测结果。

数据分析不但可以帮助我们深入了解数据的特性和规律,还可以指导企业或组织的业务决策,加速业务的发展。

因此,掌握数据分析技术对于提高业务的竞争力和创新能力,有着非常重要的意义。

商学精要第十版英文教师手册ebert_be10e_im14

商学精要第十版英文教师手册ebert_be10e_im14

商学精要第⼗版英⽂教师⼿册ebert_be10e_im14Chapter 14: Information Technology (IT) for Business Chapter OverviewInformation technology (IT) has had a tremendous impact on the business world in the last few years. Think of how much the Internet alone affects your life. Some people feel complete ly “out of touch” going just one day without it. We are connected to the remotest corners of the world. Businesses have a variety of IT resources at their disposal, and information systems and how these systems are used play an integral role in businesses.This chapter provides the latest details on business IT. It discusses the impacts IT has had on the business world and identifies the IT resources businesses have at their disposal. It also describes the role of information systems, the different types of information systems, and how businesses use such systems. Finally, it looks at the various threats and risks IT poses for businesses, as well as the ways in which businesses protect themselves from these threats and risks. Even if you are apprehensive about IT and its uses, this chapter will help you become more familiar with and comfortable with IT. Learning Objectives1.Discuss the impacts information technology has had on the business world.2.Identify the IT resources businesses have at their disposal and how these resources areused.3.Describe the role of information systems, the different types of information systems, andhow businesses use such systems.4.Identify the threats and risks information technology poses on businesses.5.Describe the ways in which businesses protect themselves from the threats and risksinformation technology poses.CHAPTER OUTLINELearning Objective 1:Discuss the impacts information technology has had on the business world.IT ImpactsInformation technology (IT) includes the various appliances and devices for creating, storing, exchanging, and using information in diverse modes, including visual images, voice, multimedia, and business data. E-commerce is the use of the Internet and other electronic means for retailing and business-to-business transactions. Businesses are using IT to bolster productivity, improve operations and processes, create new opportunities, and communicate and work in ways not possible before.A. Creating Portable OfficesTechnology built into various devices offers businesses powerful tools that save time and travel expenses.B. Enabling Better Service by Coordinating Remote DeliveriesCompany activities may be geographically scattered, but remain coordinated through a networked system that also provides better service for customers.C. Creating Leaner, More Efficient OrganizationsNetworks and technology allow organizations to operate with fewer employees and simpler structures.D. Enabling Increased CollaborationCollaboration software and other IT communication devices enable greater collaboration among internal units and with outside firms.E. Enabling Global ExchangeThe global reach of IT is enabling business collaboration on a huge scale.F. Improving Management ProcessesWith databases, specialized software, and networks, instantaneous information is now accessible and useful to all levels of management.G. Providing Flexibility for CustomizationIT networks and other IT advances create new manufacturing capabilities that enable businesses to offer customers greater variety and faster delivery cycles. Mass-customization allows manufacturers to produce in large volumes, with each unit featuring the unique options the customer prefers.H. Providing New Business OpportunitiesIT is creating entirely new businesses where none existed before.I. Improving the World and Our LivesNumerous businesses across various industries use IT to create improvements that enhance the standard of living.KEY TEACHING TIPSRemind students that information technology (IT) includes the various devices for creating, storing, exchanging, and using information in diverse modes, including visual images, voice, multimedia, and business data.Students need to keep the meaning of standardization separate from mass-customization, which allows companies to produce in large volumes and provide unique features and options for customers.QUICK QUESTIONSHow are portable offices bolstering productivityHow has IT allowed marketers to provide better serviceHow does IT allow firms to create leaner, more efficient organizationsHow has IT changed the nature of the management process within organizationsUse In-Class Activity 1: Ice-Breaker: IT DevicesTime Limit: 20 minutesHOMEWORKThe Impact of ITNow might be a good time to assign Application Exercise 9 from the end-of-chapter materials as homework. This assignment asks students to think about how IT systems affect their daily lives, and whether their encounters with IT leave them at risk for identity theft.At-Home Completion Time: 30 MinutesLearning Objective 2:Identify the IT resources businesses have at their disposal and how these resources are used. IT Building Blocks: Business ResourcesBusinesses have numerous IT resources at their disposal.A. The Internet and Other Communication ResourcesThe Internet is a gigantic system of interconnected computers; the World Wide Web is a standardized code for accessing information and transmitting data over the Internet.1. Intranets.Intranets are private networks of internal Web sites linked throughout anorganization that are accessible only to employees.2.Extranets. Extranets al low outsiders limited access to a firm’s internal informationnetwork.1.Electronic Conferencing.Electronic conferencing allows groups of people tocommunicate simultaneously from various locations via e-mail, phone, or video.4. VSAT Satellite Communications.VSAT satellite communications have a transmitter-receiver that sits outdoors with a direct line-of-sight to a satellite; the hub sends signals to and receives signals from the satellite, exchanging voice, video, and data transmission. B. Networks: System ArchitectureA computer network is a group of two or more computers linked together by some form ofcabling or by wireless technology to share data or resources, such as a printer; a client-server network is a common type of network used in businesses in which the clients are usually the laptop or desktop computers being used, and the servers are any number of computers that provide services shared by users.1.Wide Area Networks (WAN s). Wide area networks (WANs) are computers linked overlong distances (statewide or even nationwide) through telephone lines, microwave signals, or satellite communications.2.Local Area Networks (LANs). In local area networks (LANs), computers are linked in asmaller area, such as all of a firm’s computers within a single building. The arrangement requires only one computer system with one database and one software system.3. Wireless Networks. Wireless networks use airborne electronic signals to link networkcomputers and devices. For example, the BlackBerry system consists of devices that send and receive transmissions on wireless wide area networks (WWANS) of more than 100 service providers.4. Wi-Fi. A Wi-Fi is a hotspot, or access point, for the Internet. Each hotspot is actually itsown small network, called a wireless local area network (Wireless LAN or WLAN).C. Hardware and SoftwareHardware includes the physical components, such as keyboards, monitors, system units, and printers; software includes the programs that tell the computer how to function.KEY TEACHING TIPMake sure students understand the distinction between intranets (private networks accessible only to employees) and extranets (networks that allow out siders limited access to a firm’s internal information).QUICK QUESTIONSFor what purposes might data conferencing be used What about videoconferencingWhat are the clients and what are the servers in a client-server networkWhat is the difference between a wide area network (WAN) and a local area network (LAN)What are some benefits of Wi-FiWhen does data become informationUse In-Class Activity 2: Small-Group Discussion: LaidOffCampTime Limit: 30 minutesLearning Objective 3:Describe the role of information systems, the different types of information systems, and how businesses use such systems.Information Systems: Harnessing the Competitive Power of ITAn information system is a system that uses IT resources and enables managers to take data—raw facts and figures—and transform that data into information—the meaningful, useful interpretation of data. Information systems managers operate the systems used for gathering, organizing, and distributing information.A. Leveraging Information Resources: Data Warehousing and Data MiningData warehousing involves the collection, storage, and retrieval of data in electronic files.1.Data Mining.Data mining is the application of electronic technologies for searching,sifting, and reorganizing pools of data to uncover useful information.2. Information Linkages with Suppliers.Coordinated planning avoids excessiveinventories, speeds up deliveries, and holds down costs throughout the supply chain.B. Types of Information SystemsEach user group and department in an organization may need a special information system./doc/07b0ee29504de518964bcf84b9d528ea80c72f67.html rmation Systems for Knowledge Workers.Knowledge information systemssupport knowledge workers by providing resources to create, store, use, and transmit new knowledge for useful applications. Computer-aided design (CAD) helps knowledge workers design products by simulating them and displaying them in three-dimensional graphics./doc/07b0ee29504de518964bcf84b9d528ea80c72f67.html rmation Systems for Managers.Each manager’s information activities andinformation system needs vary according to his or her functional area.a.Management Information Systems (MIS). Management information systems (MIS)support managers by providing reports, schedules, plans, and budgets that can then beused for making decisions.b. Decision Support Systems (DSS). Decision support systems (DSS) are interactivesystems that create virtual business models and test them with different data to seehow they respond.KEY TEACHING TIPSStudents often confuse this point: Data warehousing is the collection, storage, and retrieval of data in electronic files; data mining is the application of electronic technologies for searching, sifting, and reorganizing data to uncover useful information.Reinforce that an information system enables managers to collect, process, and transmit that information for use in decision making.Make sure students understand that a management information system provides reports, schedules, plans, and budgets that managers use to make decisions.QUICK QUESTIONSHow do knowledge workers benefit from knowledge information systemsWhat is the role of a decision support system (DSS)What are some advantages that radio frequency identification can provide to individual stores and to the supply chain as a whole?Use In-Class Activity 3: Supplemental Case Study Discussion: The Tweet Smell of Success! Time Limit: 30 minutes HOMEWORKSystem ArchitectureNow might be a good time to assign Application Exercise 10 from the end-of-chapter materials as homework. This assignment asks students to assess the impact of changes in IT on the higher education.At-Home Completion Time:1 hourIdentify the threats and risks information technology poses on businesses.IT Risks and ThreatsIT has attracted abusers that are set on doing mischief, with severity ranging from mere nuisance to outright destruction. A. HackersHackers are cybercriminals who gain unauthorized access to a computer or network, either to steal information, money, or property or to tamper with data.B. Identity TheftIdentity theft is the unauthorized stealing of personal information to get loans, credit cards, or other monetary benefits by impersonating the victim.C. Intellectual Property TheftIntellectual property includes products of the minds—something produced by the intellect, with great expenditure of human effort, that has commercial value. Nearly every company faces the dilemma of protecting product plans, new inventions, industrial processes, and other intellectual property.D. Computer Viruses, Worms, and Trojan HorsesA computer virus exists in a file that attaches itself to a program and migrates fromcomputer-to-computer as a shared program or as an e-mail attachment. Worms are a particular kind of virus that travels from computer to computer within networked computer systems, without needing you to open any software to spread the contaminated file. Unlike viruses, a Trojan horse does not replicate itself.E.Spyware is unintentionally downloaded on a computer and crawls around to monitor thehost’s computer activities. For example, Internet users open files that promise “freegiveaways,” not suspecting that they are downloading spyware onto their systems.F. Spam is junk e-mail sent to a mailing list or a newsgroup.QUICK QUESTIONSCan hackers ever do goodHow can identity theft be avoidedWhat types of damage might a worm and a Trojan horse doDescribe the ways in which businesses protect themselves from the threats and risks information technology poses.IT Protection MeasuresBusinesses guard themselves against intrusion, identity theft, and viruses by using firewalls, special software, and encryption.A. Preventing Unauthorized Access: FirewallsFirewalls are security systems with special software or hardware devices designed to keep computers safe from hackers. A firewall contains two components for filtering each incoming message: (1) the company’s security policy, which contains access rules; and (b) a router, which involves a “traffic switch” that determines on which network routes or paths to send each message after it is tested against the security policy.B. Preventing Identity TheftThe Fair and Accurate Credit Transactions Act (FACTA) strengthens identity-theft protections by specifying how organizations must destroy information, rather than simply dropping it in a dumpster.C. Preventing Infectious Viruses: Anti-Virus SoftwareAnti-virus software protects systems by searching incoming e-mail and data files for “signatures” of known viruses and virus-like characteristics.D. Protecting Electronic Communications: Encryption SoftwareAn encryption system works by locking an e-mail message to a unique code number for each computer, so only that computer can open and read the message.E. Avoiding Spam and SpywareAnti-spyware and spam filtering software on business systems helps employees avoid privacy invasion and improves worker productivity.F. Ethical Concerns in ITIt is app arent that IT developments and usage are progressing faster than society’sappreciation for the potential consequences, including new ethical concerns.KEY TEACHING TIPReinforce that an encryption system works by locking an e-mail message to a unique code number for each computer, so only that computer can open and read the message.QUICK QUESTIONWhat are a firewall’s two components for filtering incoming messages?Use In-Class Activity 5: Up for Debate: Is That Ethical?Time Limit: 30 minutesIN-CLASS ACTIVITIESIn-Class Activity 1: Ice-BreakerIT DevicesActivity Overview:This activity asks students to come up with a list of technological devices that reflect the many ways in which the class as a whole creates, stores, exchanges, and uses information.Time Limit: 20 minutesWhat to Do:1. Ask the class as a whole to brainstorm, coming up with a list of technological devices thatthey use in their personal lives, at work, or at school to create, store, exchange, and use information.2. Ask the class to comment on these questions:a.Do students in the class as a whole use more or fewer devices than what you expectedprior to brainstorming?b.In what way(s) do you see your individual use of these devices changing in the comingyears?c.In what way(s) have these devices impacted your personal lives, such as at school, at thebank, while shopping, and so on?Don’t Forget:Some people are more technologically savvy than others. Many students will say they take advantage of every gadget available, while others do not have Internet access at home.Wrap-Up:Bring the activity to a close by reminding students that new technologies are always looming on the horizon and that no one can accurately predict how much IT will change and affect our lives in the future.In-Class Activity 2: Small-Group Discussion LaidOffCampActivity Overview:This activity encourages students to think about how information technology can be used to develop new products and services even in difficult economic times.Time Limit: 30 minutesWhat to Do:1. Divide the class into small groups and ask them to read the Entrepreneurship and NewVentures feature on page 342 of the textbook. (10 minutes)2. Ask students to discuss the following questions within their small groups (10 minutes):a.What do you think about the idea of LaidOffCamp? If you were given the opportunity,would you invest in LaidOffCamp?b.Think of another product of service that information technology might make viable in asown economy. What would you call the product or service? What would be its unique selling points?3. Regroup the class as a whole and discuss each group’s conclusions. (10 minutes)Don’t Forget:Information technology is rapidly changing. As new technologies become available so do new possibilities. Encourage your students to keep their eyes on technology blogs to keep abreast of new developments.Wrap-Up:Bring the activity to a close by reminding students of the vast differences in communication between and among various cultures.In-Class Activity 3: Up for DebateIs That Ethical?Activity Overview:This activity asks students to discuss the ethical issues that may arise from an employer having the ability to access and track employees’ computer usage.Time Limit: 30 minutesWhat to Do:1. Divide the class into small groups and ask them to consider this tidbit that a coworkero verheard at the water cooler: “I guess it was as simple as that! Once Jeremy looked into everything Jason had been doing on the Internet, he asked Jason to hit the road. He was playing card games, placing personal stock market transactions, and sending e-mails to his friends and wife. I guess we all need to be m ore careful.” Ask each group to discuss whether firing an employee based on their Internet activities is ethical; groups should take notes on the pros and cons of such a company policy. (15 minutes)2. Reassemble the class as a whole and discuss each group’s conclusion. (15 minutes)Don’t Forget:Many companies have such policies stated clearly in the employee handbook; on the other hand, some employers may use such tactics as an excuse to get rid of an employee.Wrap-Up:Bring the debate to a close by reminding students that company policies stated in the employee handboo k must be adhered to. However, one side of the argument is: “If you don’t want me to use the Internet, then don’t give it to me.” The other side of the argument is: “While working on company time, I should do what the employer wants.” Most group comments w ill fall somewhere between those two extremes.ANSWERS FOR END OF CHAPTER ACTIVITIES QUESTIONS FOR REVIEW/doc/07b0ee29504de518964bcf84b9d528ea80c72f67.html rmation is an asset. Like any other asset, information must be planned for, developed,and protected. (Learning Objective 1 – AACSB – application of knowledge)2. It is easy, quick, and relatively low-cost, eliminating the need for expensive travel for face-to-face meetings. (Learning Objective 1 – AACSB – application of knowledge)3. The cloud enhances user flexibility, especially for employees working remotely becauseusers can access e-mails and data files from any online location, rather than from oneparticular location The cloud computing has become a cost saver for companies byeliminating the need for buying, installing, and maintaining in-house server computers, many of which have excessive unused storage capacity. The risks of cloud computing include: hacking and privacy issues. (Learning Objective 2 – AACSB – application of knowledge) 4. Hackers can cause serious damage: stealing company and customer informationcompromising company files and records. This can cause a company serious financial problems. (Learning Objective 4 –AACSB – application of knowledge)5. Intellectual property is a product of the mind, something produced by the intellect, with greatexpenditure of human effort. Examples include new inventions, product plans, and manufacturing processes. (Learning Objective 4 – AACSB – application of knowledge) QUESTIONS FOR ANALYSIS6. Data warehousing involves the collection, storage, and retrieval of data in electronic files;data mining is the application of electronic technologies for searching, sifting, and reorganizing pools of data to uncover useful information. (Learning Objective 3 – AACSB – application of knowledge)7. IT presents opportunities such as online banking and online investing, among other options.(Learning Objective 1 – AACSB – application of knowledge)8. Answers will vary, but students should recognize that information networks streamline andautomate communications operations and allow firms to accomplish more with fewer resources. (Learning Objective 1 –AACSB – application of knowledge) APPLICATION EXERCISES9. Answers will vary, but most students will mention their access to ATMs and their use ofcredit cards, often daily, in making consumer purchases. Identity theft can happen at any time, either during or after the sharing of personal information. (Learning Objective 2 – AACSB – application of knowledge, reflective thinking)10. Answers will vary, but many students will mention online classes and testing, applying andregistering for college/classes online, and accessing their academic records online.(Learning Objective 1, 2 – AACSB – application of knowledge)BUILDING A BUSINESS: CONTINUING TEAM EXERCISE ASSIGNMENT 14-11-15 (Learning objectives 2, 3, 4, 5 -AACSB interpersonal relations and teamwork, analytical and reflective thinking, application of knowledge)Students should develop a comprehensive IT plan that focuses on meeti ng customers’ needs, improves efficiencies, operations, and processes bolsters productivity, create new opportunities, and communicate and work. They should also address the various threats and risks it poses for their businesses, as well as the ways to protect themselves from threats and risks information technology might pose for their business.BUILDING YOUR BUSINESS SKILLS: THE ART AND SCIENCE OF POINT-AND-CLICK RESEARCH(Learning objectives 1, 2- AACSB interpersonal relations and teamwork, analytical and, application of knowledge)16. The “Help” function can help students save time by using the site’s specific features andcapabilities to narrow the search.17. Students should relate various ways in which advanced search pages allow them to improve,refine, and expand their searches.18. The Web has made information more accessible, less expensive, and easier to find, but it hasalso increased the volume of information that managers must sift through to find what they need and to ensure that their information is reliable, accurate, objective, and timely. EXERCISING YOUR ETHICS: TO READ OR NOT TO READ 14 - 19– 21(AACSB – Ethical understanding and reasoning, reflective thinking)19. The ethical issues focus on the trust issues between employees and employer.20. Answers will vary, but many students will recognize that companies do monitor employees’activities to try to increase employee productivity but there is also the perspective of the trust issue from the employees’perspective.21. Answers will vary, but many students will suggest that their advice would depend on thesituation and the employee needs to understand that work obviously comes first.TEAM EXERCISE:THIS GAME IS GETTING SERIOUS 14 -22 – 26(AACSB – Ethical understanding and reasoning, interpersonal relations and teamwork, reflective thinking)This exercise should get students to think about some issues that they probably have not considered. Students often think that they can “modify” and disseminate products that the y purchase. Since so many products, videos, games, etc. are “shared” online, they often forget that companies spent money developing these products and have intellectual property rights to said products. T he students’ responses to the Action Steps will var y widely due to differences in perception.CASES:ONLINE PIRATES FEAST ON ECONOMIC DOWNTURN 10- 27– 31(Learning objectives 1, 2, 3, 4 - AACSB analytical and reflective thinking, application of knowledge)27. The intruders were seeking passwords, personal financial data, credit card numbers, etc.28. Most students are technically savvy and immediately identified the “s ca ms”.29. An open message may carry a virus, spyware, or worm that can capture personal informationand permit identity theft.30. Answers will vary but most students will probably mention firewalls and other anti-theftsoftware.31. Again, answers will vary depending on the IT devices used by students.INFORMATION TECHNOLOGY FOR BETTER HEALTH CARE(Learning objectives 1, 2, 3, 4 - AACSB analytical and reflective thinking, application of knowledge)32. IT developments that have impacted health care include devices that enhance patient care andoperations, permitting more complicated surgeries, remote/virtual surgeries, and lower health care costs.33. Healthcare customers are being affected by a myriad of IT developments includingpreventive care, surgery, recovery, and length of hospital care. Most of the developments are positive but there might be some negatives such as security issues.34. The MIS system for the robotic system would need a decision support system designedspecifically to serve the intricate nature of the surgery. The MIS system would need aninternet and extranet, electronic conferencing, anti-virus software, encryption software, a firewall.35. Risks could include release of patient information, hackers disabling the surgical systems,viruses, and worms, spyware, and destruction of equipment. Most students will hire security experts to review the network security operations.36. The IT system would need at the minimum anti-virus software, encryption software, afirewall to reduce the threat. Most students will way the costs versus the benefits of each protection measure.。

数据挖掘导论英文版

数据挖掘导论英文版

数据挖掘导论英文版Data Mining IntroductionData mining is the process of extracting valuable insights and patterns from large datasets. It involves the application of various techniques and algorithms to uncover hidden relationships, trends, and anomalies that can be used to inform decision-making and drive business success. In today's data-driven world, the ability to effectively harness the power of data has become a critical competitive advantage for organizations across a wide range of industries.One of the key strengths of data mining is its versatility. It can be applied to a wide range of domains, from marketing and finance to healthcare and scientific research. In the marketing realm, for example, data mining can be used to analyze customer behavior, identify target segments, and develop personalized marketing strategies. In the financial sector, data mining can be leveraged to detect fraud, assess credit risk, and optimize investment portfolios.At the heart of data mining lies a diverse set of techniques and algorithms. These include supervised learning methods, such asregression and classification, which can be used to predict outcomes based on known patterns in the data. Unsupervised learning techniques, such as clustering and association rule mining, can be employed to uncover hidden structures and relationships within datasets. Additionally, advanced algorithms like neural networks and decision trees have proven to be highly effective in tackling complex, non-linear problems.The process of data mining typically involves several key steps, each of which plays a crucial role in extracting meaningful insights from the data. The first step is data preparation, which involves cleaning, transforming, and integrating the raw data into a format that can be effectively analyzed. This step is particularly important, as the quality and accuracy of the input data can significantly impact the reliability of the final results.Once the data is prepared, the next step is to select the appropriate data mining techniques and algorithms to apply. This requires a deep understanding of the problem at hand, as well as the strengths and limitations of the available tools. Depending on the specific goals of the analysis, the data mining practitioner may choose to employ a combination of techniques, each of which can provide unique insights and perspectives.The next phase is the actual data mining process, where the selectedalgorithms are applied to the prepared data. This can involve complex mathematical and statistical calculations, as well as the use of specialized software and computing resources. The results of this process may include the identification of patterns, trends, and relationships within the data, as well as the development of predictive models and other data-driven insights.Once the data mining process is complete, the final step is to interpret and communicate the findings. This involves translating the technical results into actionable insights that can be easily understood by stakeholders, such as business leaders, policymakers, or scientific researchers. Effective communication of data mining results is crucial, as it enables decision-makers to make informed choices and take appropriate actions based on the insights gained.One of the most exciting aspects of data mining is its continuous evolution and the emergence of new techniques and technologies. As the volume and complexity of data continue to grow, the need for more sophisticated and powerful data mining tools and algorithms has become increasingly pressing. Advances in areas such as machine learning, deep learning, and big data processing have opened up new frontiers in data mining, enabling practitioners to tackle increasingly complex problems and extract even more valuable insights from the data.In conclusion, data mining is a powerful and versatile tool that has the potential to transform the way we approach a wide range of challenges and opportunities. By leveraging the power of data and the latest analytical techniques, organizations can gain a deeper understanding of their operations, customers, and markets, and make more informed, data-driven decisions that drive sustainable growth and success. As the field of data mining continues to evolve, it is clear that it will play an increasingly crucial role in shaping the future of business, science, and society as a whole.。

数据挖掘与数据分析,数据可视化试题

数据挖掘与数据分析,数据可视化试题

数据挖掘与数据分析,数据可视化试题1. Data Mining is also referred to as ……………………..data analysisdata discovery(正确答案)data recoveryData visualization2. Data Mining is a method and technique inclusive of …………………………. data analysis.(正确答案)data discoveryData visualizationdata recovery3. In which step of Data Science consume Almost 80% of the work period of the procedure.Accumulating the dataAnalyzing the dataWrangling the data(正确答案)Recapitulation of the Data4. Which Step of Data Science allows the model to consistently improve and provide punctual performance and deliverapproximate results.Wrangling the dataAccumulating the dataRecapitulation of the Data(正确答案)Analyzing the data5. Which tool of Data Science is robust machine learning library, which allows the implementation of deep learning ?algorithms. STableauD3.jsApache SparkTensorFlow(正确答案)6. What is the main aim of Data Mining ?to obtain data from a less number of sources and to transform it into a more useful version of itself.to obtain data from a less number of sources and to transform it into a less useful version of itself.to obtain data from a great number of sources and to transform it into a less useful version of itself.to obtain data from a great number of sources and to transform it into a more useful version of itself.(正确答案)7. In which step of data mining the irrelevant patterns are eliminated to avoid cluttering ? Cleaning the data(正确答案)Evaluating the dataConversion of the dataIntegration of data8. Data Science t is mainly used for ………………. purposes. Data mining is mainly used for ……………………. purposes.scientific,business(正确答案)business,scientificscientific,scientificNone9. Pandas ………………... is a one dimensional labeled array capable of holding data of any type (integer, string, float, python objects, etc.).Series(正确答案)FramePanelNone10. How many principal components Pandas DataFrame consists of ?4213(正确答案)11. Important data structure of pandas is/are ___________SeriesData FrameBoth(正确答案)None of the above12. Which of the following command is used to install pandas?pip install pandas(正确答案)install pandaspip pandasNone of the above13. Which of the following function/method help to create Series? series()Series()(正确答案)createSeries()None of the above14. NumPY stands for?Numbering PythonNumber In PythonNumerical Python(正确答案)None Of the above15. Which of the following is not correct sub-packages of SciPy? scipy.integratescipy.source(正确答案)scipy.interpolatescipy.signal16. How to import Constants Package in SciPy?import scipy.constantsfrom scipy.constants(正确答案)import scipy.constants.packagefrom scipy.constants.package17. ………………….. involveslooking at and describing the data set from different angles and then summarizing it ?Data FrameData VisualizationEDA(正确答案)All of the above18. what involves the preparation of data sets for analysis by removing irregularities in the data so that these irregularities do not affect further steps in the process of data analysis and machine learning model building ?Data AnalysisEDA(正确答案)Data FrameNone of the above19. What is not Utility of EDA ?Maximize the insight in the data setDetect outliers and anomaliesVisualization of dataTest underlying assumptions(正确答案)20. what can hamper the further steps in the machine learning model building process If not performed properly ?Recapitulation of the DataAccumulating the dataEDA(正确答案)None of the above21. Which plot for EDA to check the dependency between two variables ? HistogramsScatter plots(正确答案)MapsTime series plots22. What function will tell you the top records in the data set?shapehead(正确答案)showall of the aboce23. what type of data is useful for internal policymaking and business strategy building for an organization ?public dataprivate data(正确答案)bothNone of the above24. The ………… function can “fill in” NA valueswith non-null data ?headfillna(正确答案)shapeall of the above25. If you want to simply exclude the missing values, then what function along with the axis argument will be use?fillnareplacedropna(正确答案)isnull26. Which of the following attribute of DataFrame is used to display data type of each column in DataFrame?DtypesDTypesdtypes(正确答案)datatypes27. Which of the following function is used to load the data from the CSV file into a DataFrame?read.csv()readcsv()read_csv()(正确答案)Read_csv()28. how to Display first row of dataframe ‘DF’ ?print(DF.head(1))print(DF[0 : 1])print(DF.iloc[0 : 1])All of the above(正确答案)29. Spread function is known as ................ in spreadsheets ?pivotunpivot(正确答案)castorder30. ................. extract a subset of rows from a data fram based on logical conditions ? renamefilter(正确答案)setsubset31. We can shift the DataFrame’s index by a certain number of periods usingthe …………. Method ?melt()merge()tail()shift()(正确答案)32. We can join melted DataFrames into one Analytical Base Table using the ……….. function.join()append()merge()(正确答案)truncate()33. What methos is used to concatenate datasets along an axis ?concatenate()concat()(正确答案)add()merge()34. Rows can be …………….. if the number of missing values is insignificant, as thiswould not impact the overall analysis results.deleted(正确答案)updatedaddedall35. There is a specific reason behind the missing value.What stands for Missing not at randomMCARMARMNAR(正确答案)None of the above36. While plotting data, some values of one variable may not lie beyond the expectedrange, but when you plot the data with some other variable, these values may lie far from the expected value.Identify the type of outliers?Univariate outliersMultivariate outliers(正确答案)ManyVariate outlinersNone of the above37. if numeric values are stored as strings, then it would not be possible to calculatemetrics such as mean, median, etc.Then what type of data cleaning exercises you will perform ?Convert incorrect data types:(正确答案)Correct the values that lie beyond the rangeCorrect the values not belonging in the listFix incorrect structure:38. Rows that are not required in the analysis. E.g ifobservations before or after a particular date only are required for analysis.What steps we will do when perform data filering ?Deduplicate Data/Remove duplicateddataFilter rows tokeep only therelevant data.(正确答案)Filter columns Pick columnsrelevant toanalysisBring the datatogether, Groupby required keys,aggregate therest39. you need to…………... the data in order to get what you need for your analysis. searchlengthorderfilter(正确答案)40. Write the output of the following ?>>> import pandas as pd >>> series1 =pd.Series([10,20,30])>>> print(series1)0 101 202 30dtype: int64(正确答案)102030dtype: int640 1 2 dtype: int64None of the above41. What will be output for the following code?import numpy as np a = np.array([1, 2, 3], dtype = complex) print a[[ 1.+0.j, 2.+0.j, 3.+0.j]][ 1.+0.j]Error[ 1.+0.j, 2.+0.j, 3.+0.j](正确答案)42. What will be output for the following code?import numpy as np a =np.array([1,2,3]) print a[[1, 2, 3]][1][1, 2, 3](正确答案)Error43. What will be output for the following code?import numpy as np dt = dt =np.dtype('i4') print dtint32(正确答案)int64int128int1644. What will be output for the following code?import numpy as np dt =np.dtype([('age',np.int8)]) a = np.array([(10,),(20,),(30,)], dtype = dt)print a['age'][[10 20 30]][10 20 30](正确答案)[10]Error45. We can add a new row to a DataFrame using the _____________ methodrloc[ ]iloc[ ]loc[ ](正确答案)None of the above46. Function _____ can be used to drop missing values.fillna()isnull()dropna()(正确答案)delna()47. The function to perform pivoting with dataframes having duplicate values is _____ ? pivot(unique = True)pivot()pivot_table(unique = True)pivot_table()(正确答案)48. A technique, which when performed on a dataframe, rearranges the data from rows and columns in a report form, is called _____ ?summarisingreportinggroupingpivoting(正确答案)49. Normal Distribution is symmetric is about ___________ ?VarianceMean(正确答案)Standard deviationCovariance50. Write a statement to display “Amount” as x-axis label. (consider plt as an alias name of matplotlib.pyplot)bel(“Amount”)plt.xlabel(“Amount”)(正确答案)plt.xlabel(Amount)None of the above51. Fill in the blank in the given code, if we want to plot a line chart for values of list ‘a’ vs values of list ‘b’.a = [1, 2, 3, 4, 5]b = [10, 20, 30, 40, 50]import matplotlib.pyplot as pltplt.plot __________(a, b)(正确答案)(b, a)[a, b]None of the above52. #Loading the datasetimport seaborn as snstips =sns.load_dataset("tips")tips.head()In this code what is tips ?plotdataset name(正确答案)paletteNone of the above53. Visualization can make sense of information by helping to find relationships in the data and support (or disproving) ideas about the dataAnalyzeRelationShip(正确答案)AccessiblePrecise54. In which option provides A detailed data analysis tool that has an easy-to-use tool interface and graphical designoptions for visuals.Jupyter NotebookSisenseTableau DesktopMATLAB(正确答案)55. Consider a bank having thousands of ATMs across China. In every transaction, Many variables are recorded.Which among the following are not fact variables.Transaction charge amountWithdrawal amountAccount balance after withdrawalATM ID(正确答案)56. Which module of matplotlib library is required for plotting of graph?plotmatplotpyplot(正确答案)None of the above57. Write a statement to display “Amount” as x-axis label. (consider plt as an alias name of matplotlib.pyplot)bel(“Amount”)plt.xlabel(“Amount”)(正确答案)plt.xlabel(Amount)None of the above58. What will happen when you pass ‘h’ as as a value to orient parameter of the barplot function?It will make the orientation vertical.It will make the orientation horizontal.(正确答案)It will make line graphNone of the above59. what is the name of the function to display Parameters available are viewed .set_style()axes_style()(正确答案)despine()show_style()60. In stacked barplot, subgroups are displayed as bars on top of each other. How many parameters barplot() functionhave to draw stacked bars?OneTwoNone(正确答案)three61. In Line Chart or Line Plot which parameter is an object determining how to draw the markers for differentlevels of the style variable.?x.yhuemarkers(正确答案)legend62. …………………..similar to Box Plot but with a rotated plot on each side, giving more information about the density estimate on the y axis.Pie ChartLine ChartViolin Chart(正确答案)None63. By default plot() function plots a ________________HistogramBar graphLine chart(正确答案)Pie chart64. ____________ are column-charts, where each column represents a range of values, and the height of a column corresponds to how many values are in that range.Bar graphHistograms(正确答案)Line chartpie chart65. The ________ project builds on top of pandas and matplotlib to provide easy plotting of data.yhatSeaborn(正确答案)VincentPychart66. A palette means a ________.. surface on which a painter arranges and mixed paints. circlerectangularflat(正确答案)all67. The default theme of the plotwill be ________?Darkgrid(正确答案)WhitegridDarkTicks68. Outliers should be treated after investigating data and drawing insights from a dataset.在调查数据并从数据集中得出见解后,应对异常值进行处理。

Data Mining是什么意思

Data Mining是什么意思

简单来说Data Mining就是在庞大的数据库中寻找出有价值的隐藏事件,籍由统计及人工智能的科学技术,将资料做深入分析,找出其中的知识,并根据企业的问题建立不同的模型,以提供企业进行决策时的参考依据。

举例来说,银行和信用卡公司可籍由Data Mining的技术将庞大的顾客资料做筛选、分析、推演及预测,找出哪些是最有贡献的顾客,哪些是高流失率族群,或是预测一个新的产品或促销活动可能带来的响应率,能够在适当的时间提供适当适合的产品及服务。

也就是说,透过Data Mining企业可以了解它的顾客,掌握他们的喜好,满足他们的需要。

近年来,Data Mining已成为企业热门的话题。

愈来愈多的企业想导入Data Mining的技术,美国的一项研究报告更是将Data Mining 视为二十一世纪十大明星产业,可见它的重要性。

一般Data Mining 较长被应用的领域包括金融业、保险业、零售业、直效行销业、通讯业、制造业以及医疗服务业等。

数据预处理 英语

数据预处理 英语

数据预处理英语Data preprocessing, also known as data cleaning, is a crucial step in data analysis. It involves the processing of data to transform raw data into a form suitable for analysis. In this article, we discuss the steps involved in data preprocessing.Step 1: Data CollectionThe first step in data preprocessing is data collection. This involves gathering data that is needed for the analysis. Data can be collected through various sources such as online databases, surveys, and social media platforms.Step 2: Data CleaningAfter collecting data, the next step is to clean it. This involves removing irrelevant and incomplete data from the dataset. Incomplete data includes missing values that can be replaced with appropriate values.Step 3: Data IntegrationData integration involves the merging of data from multiple sources to form a single dataset. This step is important to ensure that the dataset is complete and contains all the required variables.Step 4: Data TransformationData transformation involves converting the data into a more appropriate format for analysis. This includes converting data into numerical formats and normalizing data to have similar ranges.Step 5: Data ReductionData reduction involves reducing the size of the dataset byeliminating variables that are not needed for analysis. This helps to reduce the complexity of the dataset and improves the accuracy of the analysis.Step 6: Data DiscretizationData discretization involves the transformation of continuous data into discrete data. This is useful in data analysis as some algorithms require discrete data for analysis.Step 7: Data SamplingData sampling involves selecting a subset of the dataset for analysis. This is useful when working with very large datasets that can take a long time to analyze.In conclusion, data preprocessing is a critical step in data analysis. It ensures that the dataset is ready for analysis by making it complete, accurate, and appropriate for analysis. Following the above steps can help to ensure that the data is processed accurately and efficiently.。

6-data mining(1)

6-data mining(1)

Part II Data MiningOutlineThe Concept of Data Mining(数据挖掘概念) Architecture of a Typical Data Mining System (数据挖掘系统结构)What can be Mined? (能挖掘什么?)Major Issues(主要问题)in Data MiningData Cleaning(数据清理)3What Is Data Mining?Data mining is the process of discovering interesting knowledge from large amounts of data. (数据挖掘是从大量数据中发现有趣知识的过程) The main difference that separates information retrieval apart from data mining is their goals. (数据挖掘和信息检索的主要差别在于他们的目标) Information retrieval is to help users search for documents or data that satisfy their information needs(信息检索帮用户寻找他们需要的文档/数据)e.g. Find customers who have purchased more than $10,000 in the last month .(查找上个月购物量超过1万美元的客户)Data mining discovers useful knowledge by analyzing data correlations using sophisticated data mining techniques(数据挖掘用复杂技术分析…)e.g. Find all items which are frequently purchased with milk .(查找经常和牛奶被购买的商品)A KDD Process (1) Some people view data mining as synonymous5A KDD Process (2)Learning the application domain (学习应用领域相关知识):Relevant knowledge & goals of application (相关知识和目标) Creating a target data set (建立目标数据集) Data selection, Data cleaning and preprocessing (预处理)Choosing functions of data mining (选择数据挖掘功能)Summarization, classification, association, clustering , etc.Choosing the mining algorithm(s) (选择挖掘算法)Data mining (进行数据挖掘): search for patterns of interest Pattern evaluation and knowledge presentation (模式评估和知识表示)Removing redundant patterns, visualization, transformation, etc.Present results to user in meaningful manner.Use of discovered knowledge (使用所发现的知识)7Concept/class description (概念/类描述)Characterization(特征): provide a summarization of the given data set Comparison(区分): mine distinguishing characteristics(挖掘区别特征)that differentiate a target class from comparable contrasting classes. Association rules (correlation and causality)(关联规则)Association rules are of the form(这种形式的规则): X ⇒Y,Examples: contains(T, “computer”) ⇒contains(T, “software”)[support = 1%, confidence = 50%]age(X, “20..29”) ∧income(X, “20..29K ”) ⇒buys(X, “PC ”)[support = 2%, confidence = 60%]Classification and Prediction (分类和预测)Find models that describe and distinguish classes for future prediction.What kinds of patterns can be mined?(1)What kinds of patterns can be mined?(2)Cluster(聚类)Group data to form some classes(将数据聚合成一些类)Principle: maximizing the intra-class similarity and minimizing the interclass similarity (原则: 最大化类内相似度,最小化类间相似度) Outlier analysis: objects that do not comply with the general behavior / data model. (局外者分析: 发现与一般行为或数据模型不一致的对象) Trend and evolution analysis (趋势和演变分析)Sequential pattern mining(序列模式挖掘)Regression analysis(回归分析)Periodicity analysis(周期分析)Similarity-based analysis(基于相似度分析)What kinds of patterns can be mined?(3)In the context of text and Web mining, the knowledge also includes: (在文本挖掘或web挖掘中还可以发现)Word association (术语关联)Web resource discovery (WEB资源发现)News Event (新闻事件)Browsing behavior (浏览行为)Online communities (网上社团)Mining Web link structures to identify authoritative Web pages finding spam sites (发现垃圾网站)Opinion Mining (观点挖掘)…10Major Issues in Data Mining (1)Mining methodology(挖掘方法)and user interactionMining different kinds of knowledge in DBs (从DB 挖掘不同类型知识) Interactive mining of knowledge at multiple levels of abstraction (在多个抽象层上交互挖掘知识)Incorporation of background knowledge (结合背景知识)Data mining query languages (数据挖掘查询语言)Presentation and visualization of data mining results(结果可视化表示) Handling noise and incomplete data (处理噪音和不完全数据) Pattern evaluation (模式评估)Performance and scalability (性能和可伸缩性) Efficiency(有效性)and scalability(可伸缩性)of data mining algorithmsParallel(并行), distributed(分布) & incremental(增量)mining methods©Wu Yangyang 11Major Issues in Data Mining (2)Issues relating to the diversity of data types (数据多样性相关问题)Handling relational and complex types of data (关系和复杂类型数据) Mining information from heterogeneous databases and www(异质异构) Issues related to applications (应用相关的问题) Application of discovered knowledge (所发现知识的应用)Domain-specific data mining tools (面向特定领域的挖掘工具)Intelligent query answering (智能问答) Process control(过程控制)and decision making(决策制定)Integration of the discovered knowledge with existing knowledge:A knowledge fusion problem (知识融合)Protection of data security(数据安全), integrity(完整性), and privacy12CulturesDatabases: concentrate on large-scale (non-main-memory) data.(数据库:关注大规模数据)To a database person, data-mining is an extreme form of analytic processing. Result is the data that answers the query.(对数据库工作者而言数据挖掘是一种分析处理, 其结果就是问题答案) AI (machine-learning): concentrate on complex methods, small data.(人工智能(机器学习):关注复杂方法,小数据)Statistics: concentrate on models. (统计:关注模型.)To a statistician, data-mining is the inference of models. Result is the parameters of the model (数据挖掘是模型推论, 其结果是一些模型参数)e.g. Given a billion numbers, a statistician might fit the billion points to the best Gaussian distribution and report the mean and standard deviation.©Wu Yangyang 13Data Cleaning (1)Data Preprocessing (数据预处理):Cleaning, integration, transformation, reduction, discretization (离散化) Why data cleaning? (为什么要清理数据?)--No quality data, no quality mining results! Garbage in, Garbage out! Measure of data quality (数据质量的度量标准)Accuracy (正确性)Completeness (完整性)Consistency(一致)Timeliness(适时)Believability(可信)Interpretability(可解释性) Accessibility(可存取性)14Data Cleaning (2)Data in the real world is dirtyIncomplete (不完全):Lacking some attribute values (缺少一些属性值)Lacking certain interest attributes /containing only aggregate data(缺少某些有用属性或只包含聚集数据)Noisy(有噪音): containing errors or outliers(包含错误或异常) Inconsistent: containing discrepancies in codes or names(不一致: 编码或名称存在差异)Major tasks in data cleaning (数据清理的主要任务)Fill in missing values (补上缺少的值)Identify outliers(识别出异常值)and smooth out noisy data(消除噪音)Correct inconsistent data(校正不一致数据) Resolve redundancy caused by data integration (消除集成产生的冗余)15Data Cleaning (3)Handle missing values (处理缺值问题) Ignore the tuple (忽略该元组) Fill in the missing value manually (人工填补) Use a global constant to fill in the missing value (用全局常量填补) Use the attribute mean to fill in the missing value (该属性平均值填补) Use the attribute mean for all samples belonging to the same class to fill in the missing value (用同类的属性平均值填补) Use the most probable value(最大可能的值)to fill in the missing value Identify outliers and smooth out noisy data(识别异常值和消除噪音)Binning method (分箱方法):First sort data and partition into bins (先排序、分箱)Then one can smooth by bin means, smooth by bin median, smooth by bin boundaries, etc.(然后用平均值、中值、边界值平滑)©Wu Yangyang 16Data Cleaning (4)Example: Sorted data: 4, 8, 9, 15, 21, 21, 24, 25, 26, 28, 29, 34 Partition into (equi-depth) bins (分成等深的箱):-Bin 1: 4, 8, 9, 15-Bin 2: 21, 21, 24, 25-Bin 3: 26, 28, 29, 34Smoothing by bin means (用平均值平滑):-Bin 1: 9, 9, 9, 9-Bin 2: 23, 23, 23, 23-Bin 3: 29, 29, 29, 29Smoothing by bin boundaries (用边界值平滑):-Bin 1: 4, 4, 4, 15-Bin 2: 21, 21, 25, 25-Bin 3: 26, 26, 26, 34Clustering (。

SPSS数据分析与挖掘实战案例精粹第五章

SPSS数据分析与挖掘实战案例精粹第五章

(3)终端节点
①图形节点:提供了多种的图形功能,通过图形展示的方式进行 数据探索或者对模型效果评估; ②建模节点:提供各种数据挖掘模型,当该节点运行后会生成 “模型节点”,而该节点就属于中间节点。 ③输出节点:提供数据表,交叉表,报告等,可以帮助我借助统 计分析来进行适当的数据探索以及结果评估; ④导出节点:把数据结果导出到各种格式的文件进行保存,导出 为excel文件; ⑤Statistics节点:调用statistics的功能。
5.3.3建立模型、模型检验与模型应 用案例
商业目的:客户是否对直邮响应 数据挖掘的目标:预测客户对直邮的态度 想法:决策树,通过训练数据构建决策树,可以
高效的对未知的数据进行分类。
使用分区数据:如果定义了 分区字段,则此选项可确保 仅训练分区的数据用于构建 模型。
为每个分割构建模型:给指 定为分割字段的输入字段的 每个可能值构建一个单独模 型。
Hale Waihona Puke 3.数据挖掘项目管理区数据挖掘会是一个持续性的项目过程,尤其是在商 业数据挖掘当中。可以看到,这里面的阶段设置就是按照 CRISP-DM方法论进行划分的,通过这个项目管理区,我 们就可以很方便把相应的内容(无论是str文件,结果,模 型乃至于word文档都可以归纳进来)对号入座,在每次开 展或者继续项目的时候就可以很容易进行查看操作,非常 方便分析人员进行管理。
5.4.4数据理解
收集原始数据、探索数据特征、检验数据质量(完整 性、正确性)和缺失值的填补等
初步观察病人情 况和身体特征是 否与所选药物关 系明显
5.4.5数据准备
5.4.6模型建立和评估
1.建立最简单的模型并进行初步分析和尝试
字段要求。必 须至少有一个 目标字段和一 个输入字段。

商务英语阅读第二版课后练习题含答案

商务英语阅读第二版课后练习题含答案

商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语,商务英语的学习不仅可以增进学生对英语的掌握程度,同时也可以提高学生商务英语应用能力。

商务英语阅读是商务英语中非常重要的部分。

本文将针对《商务英语阅读第二版》的课后练习题进行分析,并提供题目答案供学生参考和练习。

第一章商务读物练习一1.What is the most important organizational principle in amemo?答案:clear organization.2.What kind of information do people NOT usually write in afax?答案:information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案:the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案:section headings.2.Why is it important to make sure that a fax is fully self-contned?答案:because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案:e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案:in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案:to store data for analysis and decision making.3.What is a data cube?答案:a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案:the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案:a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案:online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案:business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案:e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案:electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案:consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案:a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案:mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。

Data Mining分析方法

Data Mining分析方法

数据挖掘Data Mining第一部Data Mining的觀念 ............................. 错误!未定义书签。

第一章何謂Data Mining ..................................................... 错误!未定义书签。

第二章Data Mining運用的理論與實際應用功能............. 错误!未定义书签。

第三章Data Mining與統計分析有何不同......................... 错误!未定义书签。

第四章完整的Data Mining有哪些步驟............................ 错误!未定义书签。

第五章CRISP-DM ............................................................... 错误!未定义书签。

第六章Data Mining、Data Warehousing、OLAP三者關係為何. 错误!未定义书签。

第七章Data Mining在CRM中扮演的角色為何.............. 错误!未定义书签。

第八章Data Mining 與Web Mining有何不同................. 错误!未定义书签。

第九章Data Mining 的功能................................................ 错误!未定义书签。

第十章Data Mining應用於各領域的情形......................... 错误!未定义书签。

第十一章Data Mining的分析工具..................................... 错误!未定义书签。

第二部多變量分析.......................................... 错误!未定义书签。

商务数据挖掘与应用案例分析

商务数据挖掘与应用案例分析


2.1 概述 (2)


业务理解(Business Understanding) 数据理解(Data Understanding) 数据准备(Data Preparation) 建模(Modeling) 评估(Evaluation) 部署(Deployment)
商业数据挖掘案例
2.5.1 成功建立预测模型的注意要点 (3)
(3)建立预测模型的假设 为什么可以用预测模型来预测现实生活中特定对象的未来 状况?

原因是预测模型的成功应用依赖于三个基本假设:


假设1:历史是未来的写照 假设2:数据是可以获得的 假设3:数据中包含我们的预期目标
2.5.2 如何建立有效的预测模型 (1)
第2章 数据挖掘建模方法
2.1 概述>> 2.2 业务理解>>
2.3 数据理解>>
2.4 数据准备>>
2.5 建模>>
2.6 评估>>
2.7 部署>>
2.1 概述 (1)

成功的数据挖掘是让数据有商业价值,数据挖掘分析师需 要知道什么对商业有价值,并且知道为了获得巨大收益如 何整理数据。为了成功运用数据挖掘,对数据挖掘技术层 面的理解至关重要,尤其是应该了解如何将数据变成有用 信息的过程。 本章主要介绍跨行业标准流程CRISP-DM(crossindustry standard process for data mining)。该模型 将一个数据挖掘项目的生命周期分为业务理解、数据理解、 数据准备、建模、评估和部署等6个阶段,这个流程为我们 提供了一个数据挖掘所需步骤的完整概括。
2.4 数据准备 (3)
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u DATA PREPARATION FOR DATAMININGSHICHAO ZHANG and CHENGQI ZHANGFaculty of InformationT echnology ,University ofT echnology ,Sydney,AustraliaQIANG YANGComputer Science Department,Hong Kong Universityof Science andT echnology,Kowloon,Hong Kong,ChinaData preparation is a fundamental stage of data analysis.While a lot of low-quality information is available in various data sources and on the Web,many organizations or companies are interested in how to transform the data into cleaned forms which can be used for high-profit purposes.This goal generates an urgent need for data analysis aimed at cleaning the raw data.In this paper,we first show the importance of data preparation in data analysis,then introduce some research achievements in the area of data preparation.Finally,we suggest some future directions of research and development.INTRODUCTIONIn many computer science fields,such as pattern recognition,information retrieval,machine learning,data mining,and Web intelligence,one needs to prepare quality data by pre-processing the raw data.In practice,it has been generally found that data cleaning and preparation takes approximately 80%of the total data engineering effort.Data preparation is,therefore,a crucial research topic.However,much work in the field of data mining was built on the existence of quality data.That is,the input to the data-mining algorithms is assumed to be nicely distributed,containing no missing or incorrect values where all features are important.This leads to:(1)disguising useful patterns that are hidden in the data,(2)low performance,and (3)poor-quality outputs.To start with a focused effort in data preparation,this special issue includes twelve papers selected from the First International Workshop on Data Cleaning and Preprocessing (in conjunction with IEEE InternationalAddress correspondence to Shichao Zhang,Faculty of Information Technology,University of Technology,Sydney,P.O.Box 123,Broadway,Sydney,NSW 2007,Australia.E-mail:zhangsc@.au375Applied Artificial Intelligence,17:375–381,2003Copyright #2003Taylor &Francis0883-9514/03$12.00+.00DOI:10.1080/08839510390219264376S.Zhang et al.Conference on Data Mining2002in Maebashi,Japan).The most important feature of this special issue is that it emphasizes practical techniques and methodologies for data preparation in data-mining applications.We have paid special attention to cover all areas of data preparation in data mining.The emergence of knowledge discovery in databases(KDD)as a new technology has been brought about with the fast development and broad application of information and database technologies.The process of KDD is defined(Zhang and Zhang2002)as an iterative sequence of four steps: defining the problem,data pre-processing(data preparation),data mining, and post data mining.Defining the ProblemThe goals of a knowledge discovery project must be identified.The goals must be verified as actionable.For example,if the goals are met,a business organization can then put the newly discovered knowledge to use.The data to be used must also be identified clearly.Data Pre-processingData preparation comprises those techniques concerned with analyzing raw data so as to yield quality data,mainly including data collecting,data integration,data transformation,data cleaning,data reduction,and data discretization.Data MiningGiven the cleaned data,intelligent methods are applied in order to extract data patterns.Patterns of interest are searched for,including classification rules or trees,regression,clustering,sequence modeling,dependency,and so forth.Post Data MiningPost data mining consists of pattern evaluation,deploying the model, maintenance,and knowledge presentation.The KDD process is iterative.For example,while cleaning and preparing data,you might discover that data from a certain source is unusable,or that data from a previously unidentified source is required to be merged with the other data under consideration.Often,thefirst time through,the data-mining step will reveal that additional data cleaning is required.Much effort in research has been devoted to the third step:data mining. However,almost no coordinated effort in the past has been spent on theData Preparation377 second step:data pre-processing.While there have been many achievements at the data-mining step,in this special issue,we focus on the data preparation step.We will highlight the importance of data preparation next.We present a brief introduction to the papers in this special issue to highlight their main contributions.In the last section,we summarize the research area and suggest some future directions.IMPORTANCE OF DATA PREPARATIONOver the years,there has been significant advancement in data-mining techniques.This advancement has not been matched with similar progress in data preparation.Therefore,there is now a strong need for new techniques and automated tools to be designed that can significantly assist us in pre-paring quality data.Data preparation can be more time consuming than data mining,and can present equal,if not more,challenges than data mining(Yan et al.2003).In this section,we argue for the importance of data preparation at three aspects:(1)real-world data is impure;(2)high-performance mining systems require quality data;and(3)quality data yields high-quality patterns.1.Real-world data may be incomplete,noisy,and inconsistent,which candisguise useful patterns.This is due to:Incomplete data:lacking attribute values,lacking certain attributes of interest,or containing only aggregate data.Noisy data:containing errors or outliers.Inconsistent data:containing discrepancies in codes or names.2.Data preparation generates a dataset smaller than the original one,whichcan significantly improve the efficiency of data mining.This task includes: Selecting relevant data:attribute selection(filtering and wrapper methods),removing anomalies,or eliminating duplicate records.Reducing data:sampling or instance selection.3.Data preparation generates quality data,which leads to quality patterns.For example,we can:Recover incomplete data:filling the values missed,or reducing ambiguity.Purify data:correcting errors,or removing outliers(unusual or exceptional values).Resolve data conflicts:using domain knowledge or expert decision to settle discrepancy.From the above three observations,it can be understood that data pre-processing,cleaning,and preparation is not a small task.Researchers and practitioners must intensify efforts to develop appropriate techniques for378S.Zhang et al.efficiently utilizing and managing the data.While data-mining technology can support the data-analysis applications within these organizations,it must be possible to prepare quality data from the raw data to enable efficient and quality knowledge discovery from the data given.Thus,the development of data-preparation technologies and methodologies is both a challenging and critical task.DESIRABLE CONTRIBUTIONSThe papers in this special issue can be categorized into six categories: hybrid mining systems for data cleaning,data clustering,Web intelligence, feature selection,missing values,and multiple data sources.Part I designs hybrid mining systems to integrate techniques for each step in the KDD process.As described previously,the KDD process is iterative. While a significant amount of research aims at one step in the KDD process, it is important to study how to integrate several techniques into hybrid systems for data-mining applications.Zhang et al.(2003)propose a new strategy for integrating different diverse techniques for mining databases, which is particularly designed as a hybrid intelligent system using multi-agent techniques.The approach has two distinct characteristics below that differentiate this work from existing ones.New KDD techniques can be added to the system and out-of-date techniques can be deleted from the system dynamically.KDD technique agents can interact at run-time under this framework, but in other non-agent based systems,these interactions must be decided at design-time.The paper by Abdullah et al.(2003)presents a strategy for covering the entire KDD process for extracting structural rules(paths or trees)from structural patterns(graphs)represented by Galois Lattice.In this approach,symbolic learning in feature extraction is designed as a pre-processing(data prepara-tion)and a sub-symbolic learning as a post-processing(post-data mining). The most important contribution of this strategy is that it provides a solution in capturing the data semantics by encoding trees and graphs in the chro-mosomes.Part II introduces techniques for data clustering.Tuv and Runger(2003) describe a statistical technique for clustering the value-groups for high-cardinality predictors such as decision trees.In this work,a frequency table is first generated for the categorical predictor and the categorical response.And then each row in the table is transformed to a vector appropriate for clus-tering.Finally,the vectors are clustered by a distance-based clustering algorithm.The clusters provide the groups of categories for the predictorData Preparation379 attribute.After grouping,subsequent analysis can be applied to the predictor with fewer categories and,therefore,lower dimension or complexity.Part III deals with techniques for Web intelligence.While a great deal of information is available on the Web,a corporation can benefit from intranets and the Internet to gather,manage,distribute,and share data inside and outside the corporation.This generates an urgent need for effective techni-ques and strategies that assist in collecting and processing useful information on the World Wide Web.Yang et al.(2003)advocate that in Web-log mining, although it is important to clean the raw data,it is equally important to clean the mined association rules.This is because these rules are often very large in number and difficulty to apply.In their paper,a new technique is introduced, which refers to sequential classifiers for predicting the search behaviors of users.Their tree-based prediction algorithm leads to efficient as well as accurate prediction on users’next Web page accesses.While the sequential classifiers predict the users’next visits based on their current actions using association analysis,a pessimistic selection is also presented for choosing among alternative predictions.Li et al.(2003)design a Web data mining and cleaning strategy for information gathering,which combines distributed agent computation with information retrieval.The goal of this paper is to eliminate most of the‘‘dirty data’’and the irrelevant information from the documents retrieved.Saravanan et al.(2003)design a high-level data cleaning framework for building the relevance between text categorization and summarization.The main contribution of this framework is that it effectively appliesKatz’sK-mixturemodeloftermdistributiontothesummarizationtasks.Part IV presents two feature selection methods.Ratanamahatana and Gunopulos(2003)gives an algorithm that uses C4.5decision trees to select features.The purpose is to improve Naive Bayesian learning method.The algorithm uses10%of a training set to build an initial decision tree. Hruschka et al.(2003)introduce a Bayesian approach for features selection, where a clustering genetic algorithm is used tofind the optimal number of classification rules.In this approach,a Bayesian network isfirst generated from a dataset.And then the Markov blanket of the class feature is used for the feature subset selection.Finally,a genetic algorithm for clustering is used to extract classification rules.Zhang and Ling’s work(2003)addresses the theoretical issue of mapping nominal attributes into numerical ones when applying the Naive Bayes learning algorithm.Such mappings can be viewed as a part of discretization in data preparation.They show that the learn-ability of Naive Bayes is affected by such mappings applied.Their work helps us to understand the influence of numeric mappings on the property of nominal functions and on the learnability of Naive Bayes.Part V includes methods forfilling missing values.Batista and Monard (2003)propose a new approach to deal with missing values.They analyze the behavior of three methods for missing data treatment:the10-NNI method380S.Zhang et al.using a k-nearest neighbor for imputation;the mean or mode imputation; and the internal algorithms used by C4.5and CN2to treat missing data. They conclude that the10-NNI method provides very good results,even for training sets having a large amount of missing data.Tseng et al.(2003) present a new strategy,referred to as Regression and Clustering,for constructing minimum error-based intra-feature metric matrices to provide distance measure for nominal data so that metric or kernel algorithms can be effectively used,which is very important for data-mining algorithms to deal with all possible applications.The approach can improve the accuracy of the predicted values for the missing data.Part VI tackles multiple databases.It is necessary to collect external data for some organizations,such as nuclear power plants and earthquake bureaus, which have very small databases.For example,because accidents in nuclear power plants cause many environmental disasters and create economical and ecological damage as well as endangering people’s lives,automatic surveil-lance and early nuclear accident detection have received much attention.To reduce nuclear accidents,we need trusty knowledge for controlling nuclear accidents.However,a nuclear accident database often contains too little data to form trustful patterns.Thus,mining the accident database in the nuclear power plant must depend on external data.Yan et al.(2003)draw a new means of separating external and internal knowledge of different data sources and use relevant belief knowledge to rank the potential facts.Instead of common data cleaning works,such as removing errors andfilling missing values,they use a pre-or post-analysis to evaluate the relevance of identified external data sources to the data-mining problem.This paper brings out a novel way to consider data pre-processing work in data mining. CONCLUSION AND FUTURE WORKData preparation is employed today by data analysts to direct their quality knowledge discovery and to assist in the development of effective and high-performance data analysis application systems.In data mining,the data preparation is responsible for identifying quality data from the data provided by data pre-processing systems.Indeed,data preparation is very important because:(1)real-world data is impure;(2)high-performance mining systems require quality data;and(3)quality data yields concentrative patterns.In this paper,we have argued for the importance of data preparation and briefly introduced the research into data preparation,where the details of each achievement can be found in this special issue.By way of summary,we now discuss the possible directions of data preparation.The diversity of data and data-mining tasks deliver many challenging research issues for data preparation.Below we would like to suggest some future directions for data preparation:Data Preparation381 Constructing of interactive and integrated data mining environments. Establishing data preparation theories.Developing efficient and effective data-preparation algorithms and sys-tems for single and multiple data sources while considering both internal and external data.Exploring efficient data-preparation techniques for Web intelligence.REFERENCESAbdullah,N.,M.Liquie re,and S.A.Cerri.2003.GAsRule for knowledge discovery.Applied Artificial Intelligence17(5–6):399–417.Batista,G.,and M.Monard.2003.An analysis of four missing data treatment methods for supervised learning.Applied Artificial Intelligence17(5–6):519–533.Hruschka,E.,Jr.,E.Hruschka,and N.Ebecken.2003.A feature selection Bayesian approach for extracting classification rules with a clustering genetic algorithm.Applied Artificial Intelligence 17(5–6):489–506.Li,Y.,C.Zhang,and S.Zhang.2003.Cooperative strategy for Web data mining and cleaning.Applied Artificial Intelligence17(5–6):443–460.Ratanamahatana,C.,and D.Gunopulos.2003.Feature selection for the Naive Bayesian classifier using decision trees.Applied Artificial Intelligence17(5–6):475–487.Saravanan,M.,P.Reghu Raj,and S.Raman.2003.Summarization and categorization of text data in high level data cleaning for information retrieval.Applied Artificial Intelligence17(5–6):461–474. Tseng,S.,K.Wang,and C.Lee.2003.A pre-processing method to deal with missing values by integrating clustering and regression techniques.Applied Artificial Intelligence17(5–6):535–544.Tuv,E.,and G.Runger.2003.Pre-processing of high-dimensional categorical predictors in classification settings.Applied Artificial Intelligence17(5–6):419–429.Yan,X.,C.Zhang,and S.Zhang.2003.Towards databases mining:Pre-processing collected data.Applied Artificial Intelligence17(5–6):545–561.Yang,Q.,T.Li,and K.Wang.2003.Web-log cleaning for constructing sequential classifiers.Applied Artificial Intelligence17(5–6):431–441.Zhang,C.,and S.Zhang.2002.Association Rules Mining:Models and Algorithms.In Lecture Notes in Artificial Intelligence,volume2307,page243,Springer-Verlag.Zhang,H.,and C.Ling.2003.Numeric mapping and learnability of Na€ ve Bayes.Applied Artificial Intelligence17(5–6):507–518.Zhang,Z.,C.Zhang,and S.Zhang.2003.An agent-based hybrid framework for database mining.Applied Artificial Intelligence17(5–6):383–398.。

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