Adidas公司愿景
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Administration
Global Supply Chain
2002 Objectives
2002 目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視
Enhance internal and external communication
品牌和部門領導
Group Level Functions
團隊功能
2002 Objectives
2002目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門重視
New Structure
新組織
Global Operations 全球業務
2002 Objectives
2002 目標
Year/State Stabilized 穩定 Optimized 優化 Innovative 創新
Basic level of performance and reliability
成效與可靠性 達到基本水平
Challenging Internal processes in accordance to market needs
Global Direction
全球指引
Continued Innovation
不斷的創新
Emotional Brand Aspiration
動感的品牌
Executional Excellence
追求卓越
Operations Mission
工作使命
“To become the global leader in the sporting goods industry!”
=Footwear 制鞋業 =Apparel服飾業 =A&G配件業
Global Sourcing Operations
全球采購運作
Presented by Bob Shorrock 介紹: Bob Shorrock
Supplier Summit
供應商會議
November 2002 2002 年11月
“通過多品牌對于為創造世界級產品及為有效執行有始有終的 供應鍵解決方案之組織能力來贏得優質的產品和服務.”
Product and Service excellence!
優質的產品和良好的服務!
2002 Objectives
2002目標
Reorganize to enhance brand and division focus
服飾業務 鞋類業務 配件業務 協助經營管理 全球供應鏈
2002 Objectives
2002目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視
New Structure
新組織
Taylor Sport Salomon Made Perform (Annecy) adidas Golf Ance (Carlabad (Helzo)
根據公司和客戶在產品品質,交期和成本各方面的需求﹐有效的研發和 采購我們的產品。 所有的生產和管理都必須以確保阿迪達斯-所羅門公 司的聲譽為宗旨﹐并保證阿迪達斯-所羅門為全球最佳的運動產品品牌 的地位。
2003 – What is Important?
2003 – 什么是重要的呢?
Become reliable – Establish a base level of performance
必須各司其職,積極參與.
There will be no free tickets or room for passengers
大家都一樣, 沒有誰可例外.
Let’s Look at 2005
讓我們展望2005 Our business will be significantly larger
我們的業務量將會有更輝煌的擴增
Sport Style Sourclng (Japan /Herzo) Asis
Management
Taylor Sport Salomon Made Perform (Annecy) adidas Golf Ance (Carlabad (Helzo)
Sport Herltage (Herzo)
&
優化 創新
Now 現在
2003 2004
2005
=Footwear 制鞋業 =Apparel服飾業 =A&G配件業
2002 Objectives 2002目標
Year/State
年/狀態
Stabilized
穩定
Optimized Innovative
優化 創新
Now 現在
2003 2004
2005
們要力爭做得更出色
我
Three Years Ago We Started in Footwear
3年前我們從制鞋業開始實施 Reorganization of development
發展重組
KPC for technologies
建立技術改善計劃中心
CAD and CAM Factory consolidation
Apparel and Accessories are Different
服飾和配件業雖不同
One thing can and must be the same…
但有一件事是可以也必須是一樣的…
Our attitude
我們的態度
Our mindset
我們的決心
The desire and commitment to be GREAT
依市場需求來 促進內部作業的挑 戰突破
Creating innovative soltions across the entire supply chain!
促使整個供應鏈 獲得新而有效的 解決方法!
2002 Objectives
Year/State
年/狀態
2002目標
Stabilized
穩定
Optimized Innovative
介紹我們2003年和其后的市場計劃和發展方向
Our Company
我們的公司 A group of brands and divisions
是一個多品牌與多部門機構的組合
Differentiated consumers – require Different products and services
重視效率 – 強化競爭
Provide innovative products and services
提供新穎的產品和優良的Biblioteka Baidu務
The Future
我們的將來
We need a vision to remain focussed
我們需要有保持重視的願景
We need to strive to be great
樹立信譽 – 建立一個進步表現基准
Address our quality concerns
聲明我們對品質的關注
Ensure we are SOE compliant
保証我們是符合人權標準的
Deliver on-time to stated lead-times
按所承諾的交貨期準時出貨
Focus on efficiency – Compete
Apparel quota will have gone
服裝配額將會不復存在
Consolidation continues–apparel suppliers / mills reduced 50%
合并會繼續 – 服裝供應商/工廠會減少50% 樣品開發的交期會縮短50%
Development lead-times reduced 50%
提高內部和外部的溝通交流
Evolve our Global Supply Chain programs
提升我們的全球供應鏈計劃
Elevate product creation support and equalize service levels across all product-types
促進各類別產品的研發支持度與平衡的服務
The 2002 Summit
2002 年會議
Our opportunity to get to know each other
是我們相互了解的最佳時機
To introduce our marketing plans and operations direction for 2003 and beyond
重新組織以提高品牌和部門的重視
2002 Objectives
2002目標
Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視 Traditional Model
傳統模式
Global Operations
全球業務
aSIS Apparel Footwear Accessorles Global Management & Operations Operations Operations Administration Supply Chain
是一個可針對不同消費者之需要而提供 不同的產品和服務的公司
Sourcing Mission
采購使命
To efficiently develop and source adidas-Salomon product in accordance with the quality standards, delivery and costing requirements of the corporation and its customers. The operations and actions of all involved must ensure the good name of the adidas-Salomon group and be fully compatible with being the best sporting goods group in the world.
“力求成為全球運動器材業中的領導先驅!”
“To achieve product and service excellence through a multi -brand focused organization capable of creating world class product and effective “end to end” supply chain solutions”
工廠合并
Lean
精實作業
Dedicated resources for brands and divisions
致力于對品牌和部門的資源開發
Footwear is Starting to Lead
制鞋業己開始處于領先地位
Today we are good – not yet great
今天我們己取得很好的成績,但還不是最好 的.
Global Operations
全球業務 Sport Style Sourclng (Japan /Herzo)
Sport Herltage (Herzo)
Asis
Management
&
Administration
Global Supply Chain
Brand and Division Leaders
Company Vision 公司願景
“To become the global leader in the sporting goods industry!”
“成為全球運動器材業中的領導先驅!”
adidas-Salomon
Herbert Hainer
Herbert Hainer先生
CEO and Chairman of the Board 首席執行官和董事會主席
我們的期望和承諾都將要更出色
Everyone
每個人
adidas-Salomon employees
阿迪達斯-所羅門員工
All factories
所有工廠
All material suppliers
所有原材料供應商
Must play their part and actively participate
Suppliers will develop in centers of excellence
供應商會朝向優質的方面開發
Tier 2 will be team members
材料供應商將會成為團隊隊員
All suppliers will be lean
所有的供應商都必須是有實行精實作業的
Quality will be at 6 Sigma levels
Global Supply Chain
2002 Objectives
2002 目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視
Enhance internal and external communication
品牌和部門領導
Group Level Functions
團隊功能
2002 Objectives
2002目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門重視
New Structure
新組織
Global Operations 全球業務
2002 Objectives
2002 目標
Year/State Stabilized 穩定 Optimized 優化 Innovative 創新
Basic level of performance and reliability
成效與可靠性 達到基本水平
Challenging Internal processes in accordance to market needs
Global Direction
全球指引
Continued Innovation
不斷的創新
Emotional Brand Aspiration
動感的品牌
Executional Excellence
追求卓越
Operations Mission
工作使命
“To become the global leader in the sporting goods industry!”
=Footwear 制鞋業 =Apparel服飾業 =A&G配件業
Global Sourcing Operations
全球采購運作
Presented by Bob Shorrock 介紹: Bob Shorrock
Supplier Summit
供應商會議
November 2002 2002 年11月
“通過多品牌對于為創造世界級產品及為有效執行有始有終的 供應鍵解決方案之組織能力來贏得優質的產品和服務.”
Product and Service excellence!
優質的產品和良好的服務!
2002 Objectives
2002目標
Reorganize to enhance brand and division focus
服飾業務 鞋類業務 配件業務 協助經營管理 全球供應鏈
2002 Objectives
2002目標 Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視
New Structure
新組織
Taylor Sport Salomon Made Perform (Annecy) adidas Golf Ance (Carlabad (Helzo)
根據公司和客戶在產品品質,交期和成本各方面的需求﹐有效的研發和 采購我們的產品。 所有的生產和管理都必須以確保阿迪達斯-所羅門公 司的聲譽為宗旨﹐并保證阿迪達斯-所羅門為全球最佳的運動產品品牌 的地位。
2003 – What is Important?
2003 – 什么是重要的呢?
Become reliable – Establish a base level of performance
必須各司其職,積極參與.
There will be no free tickets or room for passengers
大家都一樣, 沒有誰可例外.
Let’s Look at 2005
讓我們展望2005 Our business will be significantly larger
我們的業務量將會有更輝煌的擴增
Sport Style Sourclng (Japan /Herzo) Asis
Management
Taylor Sport Salomon Made Perform (Annecy) adidas Golf Ance (Carlabad (Helzo)
Sport Herltage (Herzo)
&
優化 創新
Now 現在
2003 2004
2005
=Footwear 制鞋業 =Apparel服飾業 =A&G配件業
2002 Objectives 2002目標
Year/State
年/狀態
Stabilized
穩定
Optimized Innovative
優化 創新
Now 現在
2003 2004
2005
們要力爭做得更出色
我
Three Years Ago We Started in Footwear
3年前我們從制鞋業開始實施 Reorganization of development
發展重組
KPC for technologies
建立技術改善計劃中心
CAD and CAM Factory consolidation
Apparel and Accessories are Different
服飾和配件業雖不同
One thing can and must be the same…
但有一件事是可以也必須是一樣的…
Our attitude
我們的態度
Our mindset
我們的決心
The desire and commitment to be GREAT
依市場需求來 促進內部作業的挑 戰突破
Creating innovative soltions across the entire supply chain!
促使整個供應鏈 獲得新而有效的 解決方法!
2002 Objectives
Year/State
年/狀態
2002目標
Stabilized
穩定
Optimized Innovative
介紹我們2003年和其后的市場計劃和發展方向
Our Company
我們的公司 A group of brands and divisions
是一個多品牌與多部門機構的組合
Differentiated consumers – require Different products and services
重視效率 – 強化競爭
Provide innovative products and services
提供新穎的產品和優良的Biblioteka Baidu務
The Future
我們的將來
We need a vision to remain focussed
我們需要有保持重視的願景
We need to strive to be great
樹立信譽 – 建立一個進步表現基准
Address our quality concerns
聲明我們對品質的關注
Ensure we are SOE compliant
保証我們是符合人權標準的
Deliver on-time to stated lead-times
按所承諾的交貨期準時出貨
Focus on efficiency – Compete
Apparel quota will have gone
服裝配額將會不復存在
Consolidation continues–apparel suppliers / mills reduced 50%
合并會繼續 – 服裝供應商/工廠會減少50% 樣品開發的交期會縮短50%
Development lead-times reduced 50%
提高內部和外部的溝通交流
Evolve our Global Supply Chain programs
提升我們的全球供應鏈計劃
Elevate product creation support and equalize service levels across all product-types
促進各類別產品的研發支持度與平衡的服務
The 2002 Summit
2002 年會議
Our opportunity to get to know each other
是我們相互了解的最佳時機
To introduce our marketing plans and operations direction for 2003 and beyond
重新組織以提高品牌和部門的重視
2002 Objectives
2002目標
Reorganize to enhance brand and division focus
重新組織以提高品牌和部門的重視 Traditional Model
傳統模式
Global Operations
全球業務
aSIS Apparel Footwear Accessorles Global Management & Operations Operations Operations Administration Supply Chain
是一個可針對不同消費者之需要而提供 不同的產品和服務的公司
Sourcing Mission
采購使命
To efficiently develop and source adidas-Salomon product in accordance with the quality standards, delivery and costing requirements of the corporation and its customers. The operations and actions of all involved must ensure the good name of the adidas-Salomon group and be fully compatible with being the best sporting goods group in the world.
“力求成為全球運動器材業中的領導先驅!”
“To achieve product and service excellence through a multi -brand focused organization capable of creating world class product and effective “end to end” supply chain solutions”
工廠合并
Lean
精實作業
Dedicated resources for brands and divisions
致力于對品牌和部門的資源開發
Footwear is Starting to Lead
制鞋業己開始處于領先地位
Today we are good – not yet great
今天我們己取得很好的成績,但還不是最好 的.
Global Operations
全球業務 Sport Style Sourclng (Japan /Herzo)
Sport Herltage (Herzo)
Asis
Management
&
Administration
Global Supply Chain
Brand and Division Leaders
Company Vision 公司願景
“To become the global leader in the sporting goods industry!”
“成為全球運動器材業中的領導先驅!”
adidas-Salomon
Herbert Hainer
Herbert Hainer先生
CEO and Chairman of the Board 首席執行官和董事會主席
我們的期望和承諾都將要更出色
Everyone
每個人
adidas-Salomon employees
阿迪達斯-所羅門員工
All factories
所有工廠
All material suppliers
所有原材料供應商
Must play their part and actively participate
Suppliers will develop in centers of excellence
供應商會朝向優質的方面開發
Tier 2 will be team members
材料供應商將會成為團隊隊員
All suppliers will be lean
所有的供應商都必須是有實行精實作業的
Quality will be at 6 Sigma levels