高级综合商务英语1彭青龙Unit1Globalization专题培训课件

Para. 4-7 The benefits big multinationals obtain in the process of globalization.
Para. 814
The advantages enjoyed by big multinationals over their local rivals and the existing problems on both parts.
Part I Questions about Part I
Q 2. When people talking about emerging market, what are the countries or regions that they are referring to? (Para. 1)
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The seven largest emerging and developing economies are the BRIC countries (, Brazil, Russia, India and China), as well as Mexico, Indonesia, and Turkey.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
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pros and cons
Pros
Cons
Does globalization bring more benefits or harms to our world?
Structural Analysis
Para. Para. 1-3
Main Topics
Taking IBM as an example to give an overview of the past and present of big multinationals.
1. Lead-in 2. Text A: The Empire Strikes Back 3. Text B: Disney Theme Park
A Normal Day
• Maybe your coat could have very well been made with Chinese cotton sewed by Thai hands, shipped across the Pacific on a French freighter crewed by Spaniards to Shanghai harbor. This international exchange is becoming increasingly popular.
• Mobile phones have surpassed their original use.
------Steve ·Jobs
(February 24, 1955 – October 5, 2011)
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• Globalization changes our ways of thinking.
Part I Questions about Part I
Q1. What is the main idea of part one (Para. 13)?
In part one, the author talks about the history of development of multinational companies and then introduces their latest movement, which is to expand rapidly, especially in those emerging markets.
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• Globalization brings trade conflicts.
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Cultural Identity
• With different cultures around the world beginning to interact, our cultural identity is changed gradually through globalization.
• There is a greater access to foreign culture in the form of movies, music, food, clothing, and more.
• In short, the world has more choices.
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• A warm-up discussion on the pros and cons of globalization.
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• Globalization changes our ways of communication.
• Costs of telephone calls as well as travel have fallen. Communication is cheaper and easier.
• Global competition encourages creativity and innovation and keeps prices for commodities/services in check.
Keep ..in check 使..受抑制、约束
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• Globalization changes our employment.