商务英语写作第四章
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商务英语写作 Unit 4
Welcome cocktail party & Welcome banquet Time:19:00-19:30 Welcome cocktail party 19:30-21:00 Welcome banquet Venue:International Banquet Hall,2nd/F,White Swan Hotel
15:20 Visit the library 15:40 Departure for Shanghai Would you please confirm by fax so that we can make arrangements accordingly. Party Committee Secretary
Definition
Inform writing orderly certain effective Participation scheduled guide
writing An activity arrangement is a piece of ______ certain participation in a ______ in which an individual’s _______ activity has been ________.You can write an scheduled activity arrangement to: inform the participations as a _______, guide 1)______ effective and ______,etc. orderly 2)Make the activity ______
Unit 4
Activity Arrangement
实用商务英语写作chapter 4
Overview
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.
商务英语写作(修订版) 第四章 (Lily)
• Apple
• 1 Infinite Loop • Cupertino, CA 95014 • 408.996.1010
• Telephone:86-755-88396091Mobile Phone:13058033640Fax:86-75588396094Address:4th floor, building 3, Tangtou 3rd Industrial Park, ShiYan town, Baoan DistrictZip:518108Country/Region:China (Mainland)Province/State:GuangdongCity:She nzhen
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices $ 200 per meter $ 150 per meter $ 120 per meter
We are looking forward to your reply.
We hope this transaction will lead to an enduring relationship between us.
Yours sincerely, Rose Keynold
III. Sample Contrast
1. Placing an order
Poor
Dear Mr. Chen: We have got your letter of July 12 and received patterns of your cotton prints. We’d like to order the following items:
商务英语写作第四章
3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.
商务英语写作第四章
外语教学与研究出版社
Patterns and Substitutions
6. After inspection, we found that your shipment of our order No.123 was short in weight. there is a shortage of 535 Kg, though the packing remains intact. Case No. 32 only contains 25 toy cars instead of 55 on the packing list.
外语教学与研究出版社
ex S.S. “Kunlun”
意为“由‘昆仑’号轮船装运”。 ex表示由······船装运S.S. 为steamship的 缩写。
外语教学与研究出版社
claim
to lodge / file / enter / make / raise a claim against / with sb. on a certain shipment for a certain reason for amount of money 对某批发货由于某种 理由向某人提出索赔金额
外语教学与研究出版社
Patterns and Substitutions
10. It is clear, however, that we are entitled to some compensation, and we should be glad to hear of the allowance you prepare to make to meet the case.
外语教学与研究出版社
外语教学与研究出版社
Patterns and Substitutions
商务英语写作4
l be happy to know... Your new charge account is now open for your convenience. Willett makes razors for you in three weights---light, medium, and heavy. Your two dozen desk sets should reach you with this letter. For your protection, you are charged only after you have signed the sales slip.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
商务英语写作 chapter 4
商务英语写作>>Unit Five Orders 外语教学与研究出版社
Steps of business transaction
Inquiry 询盘
Offer 报盘、发盘 Counter-offer 还盘 Acceptance 接受 Sign the contract 签合同
外语教学与研究出版社
3) book your order 接受订单
We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our file 我们很高兴地告知已接受你方第234号订单。现寄上第 789号销售确认书一式两份，请签退一份供我方存档。
外语教学与研究出版社
2) to place (enclose) a trial order = to order as a trial 下（附寄）试订单
We find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. 我方对贵方产品的质量和价格均感满意， 现寄去试订单，请供应现货。
beef pizza and What did he a 2-liter bottle order? of cola.
long will How In 35 minutes.
商务英语写作 chapter_4
Art.: No. 81000 Printed Shirting Design: No. 72435-2A Specifications: 30X36 Quantity: 18,000 yards Packing: In bales or in wooden cases, at seller’s
option Price: US Dollar … per yard C.I.F. Lagos
Guidelines for replying to a routine request
1. Begin with the answer or state that you are complying with(服从，遵守) the request.
2. Show thanks or sincere interest in the request and the person.
We learn that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.
Patterns and Substitutions
1. We have received / are in receipt of / acknowledge / wish to thank you for your inquiry dated March 20, 2006.
商务英语写作Chapter 4
Enclosed please find our latest brochure in duplicate.
随函寄给你方我公司最新简介一式两份，敬请 查收。
Substitutions in duplicate, in three originals, in triplicate, in quadruplicate, in quintuplicate, in sextuplicate, in septuplicate, in octuplicate, in nonuplicate, in decuplicate
Steps of Developing Replies in Direct Way
The Direct Plan Generally Follows These Steps Express thanks for receiving the inquiry. Supply all the information concerning the matter, and refer both to enclosures and to samples, catalogues and other items being sent by separate post.
Notes: If what the inquirer has asked for is not available, but there is an alternative, offer it to him or her. It is very impolite not to give answers to the inquirer or to criticize the product he or she originally asked for.
商务英语4 作文
商务英语4 作文Dear [Recipient],I hope this letter finds you well. I am writing to discuss an important matter regarding our upcoming business meeting.Firstly, I would like to express my gratitude for the opportunity to meet and discuss potential business collaborations. I believe that our companies share similar goals and values, which makes this meeting crucial for exploring mutually beneficial opportunities.To ensure a productive and efficient meeting, I would like to suggest a few key points that we should focus on:1. Agenda: It is important to have a well-structured agenda that outlines the topics we will be discussing during the meeting. This will help us stay focused and make the most of our time together.2. Objectives: Clearly define the objectives of the meeting. Are we looking to establish a partnership, negotiate a contract, or explore new business opportunities? Having a clear understanding of our goals will guide our discussions and decision-making process.3. Preparation: It is essential for all participants to come prepared. This includes reviewing any relevant documents or reports in advance, so that we can have informed and meaningful discussions.4. Communication: Effective communication is key to a successful meeting. Let's ensure that everyone has the opportunity to express their ideas and opinions. Active listening and respectful dialogue will help us reach consensus and make informed decisions.5. Follow-up: After the meeting, it is important to have a clear plan for follow-up actions. This includes assigning responsibilities, setting deadlines, and establishing a system for regular communication to ensure progress is made.I believe that by adhering to these principles, our meeting will be productive and successful. I look forward to our discussion and the potential collaboration that may arise from it.If you have any additional suggestions or concerns, please do not hesitate to let me know. I value your input and believe that open communication is essential for building strong business relationships.Thank you for your attention, and I look forward to meeting you soon.Best regards,[Your Name]。
国际商务英语写作部分第四章至第六章
2.“Sell” your product
(1) Referring to your inquiry of April 23 for our canvas gloves, we immediately contacted our manufacturers,who promised to give us the quotes in the near future. before long.
3. Validity
(1) This offer will remain
open
effective
valid Firm/stand available good (2) The price are subject to our final confirmation by fax. (3) Our prices are binding until… until June 30.
一、Pattern and Substitutions
1.Thank the customer’s inquiry
(1) We have received
are in receipt of
acknowledge (receipt of) have for acknowledgement / reply beg to acknowledge the receipt of wish to thank you for This letter acknowledges receipt of
(3)
(5) We have the products of the finest material and the highest craftsmanship and shall agree to grant you give allow make a 20% special discount for a quantity of more than 100dozen. (6) Payment by irrevocable L/C in Us dollars on a US bank,allowing part-shipment,transshipment and house bills, and valid for 90days from order date.
商务英语写作Chapter 4
A suggested plan for preparing a negative response to an inquiry, using the indirect approach, includes the following elements: 1)A neutral or buffered opening that helps neutralize the situation. 2)A review of the facts and an analysis of the reasons necessitating the refusal. 3)A statement of refusal (and counteroffer if appropriate). 4)A courteous closing with, if appropriate, action orientation.
Dear Sir Thank you for your letter dated 20 August. We appreciate your continuing confidence in our Chambers Mixmaster.
However, the model you are referring to is our original style, model # 3309,which has already been replaced by model # 3310.I regret to say that we do not have any of the discontinued models for I can understand why it held sentimental value for you. I can, however, assure you that our current model has been made with the same fine quality to which you have grown accustomed. You may be surprised to know that it comes with the same guarantee of workmanship and high quality that we have been providing since 1976,the year when Chambers Appliances started in business.
商务英语写作第四章memo
Write a cy is going to install a new security system.
Omit all the unnecessary words
The company is going to install a new security system.
numbers or bullets listed vertically
capitalize parallel structure same part of speech
boldface or italics黑体字或斜体字 headings and subheadings
Components of Memo
or emphasize the purpose 1. direct opening 1.direct 2. indirect opening [for bad news] 2.indirect
Body——reasons,details ——reasons,details Closing
support the main idea design the layout——numbers,bullets,or tables layout——numbers,bullets,or requirement—— an urge requirement—— no requirement—— a simple concluding thought requirement——
or explanations that
Writing Memos
Readers and purposes
tone,formality,word choice and organization
Language
Omit all the unnecessary words
The company is going to install a new security system.
numbers or bullets listed vertically
capitalize parallel structure same part of speech
boldface or italics黑体字或斜体字 headings and subheadings
Components of Memo
or emphasize the purpose 1. direct opening 1.direct 2. indirect opening [for bad news] 2.indirect
Body——reasons,details ——reasons,details Closing
support the main idea design the layout——numbers,bullets,or tables layout——numbers,bullets,or requirement—— an urge requirement—— no requirement—— a simple concluding thought requirement——
or explanations that
Writing Memos
Readers and purposes
tone,formality,word choice and organization
Language
商英写作unit 4 Quotation, Sales Letters
Reply to the first letter:
敬启者： “白兔”牌混纺毛毯 感谢贵方8月24日对上述1 000件货物的报价。 我方立即与客户取得了联系，他们表现出了极大的兴趣， 因为市场对此毛毯的需求正在增长。然而， 我方发现贵 方报价偏高。如果贵方每件商品能降到38美元的话，我 方的客户ABC公司将有可能订购2000件。ABC公司是 本国最大的进口商之一。如果贵方能降低报价满足他们的 要求， 便能抓住获得他们订单的极好机会。我方希望贵 方能利用此机会，并将从不断扩大的市场中受益。 我方恳请贵方尽最大努力降低价格，并急盼收到贵方 的回复。 谨上
3、买方要求报价及卖方回复： 本公司是在中华人民共和国深圳经济特区注册的 一家合资企业， 主要供应和维修陆地及近海油田 钻探设备。我方想购买8台“林肯”牌焊机部件， 详见附件。我方希望收到贵方关于这些部件的报 价。 十分感谢贵方早日回复。 感谢合作并顺致敬意。
Commission:
a commission of 3%, 3% commission 百分之三的佣金 two items of commission 两笔佣金 The above price is inclusive of your commission of 1%. We receive a commission of 3% on sales. 我们按销售量收取3%的佣金。
备注： （1）如果超过指定的6个工作日，买房每日应付 120美元的劳务费，并提供食宿、交通等费用。 （2）若因卖方的失误，买房将不付120美元的 劳务费。 （3）安装说明、维护操作手册及所购部件的配 件目录将随货物一同送达。 价格有效期：此报价发出之日其30天之内有效。 顺致敬意
商务英语unit4 Trade fair 写作范文
商务英语unit4 Trade fair 写作范文Dear Sir or Madam：尊敬的先生或女士：Thank you for taking your time to read my letter. As the coming of the International Trade Exposition, I'd like very much to be a volunteer._________谢谢你花时间读我的信。
作为未来的国际贸易博览会，我很想成为一名志愿者。
_________Dear Sir or Madam：尊敬的先生或女士：Thank you for taking your time to read my letter. As the coming of the International Trade Exposition, I'd like very much to be a volunteer.谢谢你花时间读我的信。
作为国际贸易博览会的到来，我很想做一名志愿者。
All our citizens are hosts for this special event. Above all, I promise I should endeavor to serve with enthusiasm our distinguished guests from all over the world. Besides, I have a rich knowledge about Chinese history, so I will be not only a servant but also a carrier for our splendid culture. What's more, as we all know, English as an international language, will play an important role in communication during the Exposition, and I am good at it. I canexpress myself fluently and clearly in English.我们所有的公民都是这一特殊事件的主人。
商务英语写作unit 4
6. Body ① Opening. Introduce the context and the purpose of the memo briefly and clearly to attract reader’s attention. ② Body. Explain the details concisely. If the message is lengthy, divide it into logical sections and put them in order according to importance. Give numbers or subtitles to different sections to make it clearer. 7.Closing Ask for reply courteously. If the memo is only written to transmit information, give a brief closing to make the structure complete.
New Words & Practical Sentences Patterns
memorandum use) 备忘录 organization frequently Inter-office communication category branch staff superior n. (also “memo” for informal n. 组织 adv. 经常地，不断地 adj. 办公室间的 n. 交流 n. 种类 n. 分支机构，分部 n. 员工 n. 上级
subordinate instruct Personnel assistant urge delivery timber warehouse shipping schedule
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Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
Байду номын сангаас
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
商务英语写作
___Chapter Four Replies and Quotation
1.The general plan for replies
1.Begin 1.Begin with the answer that you are complying with the request. 2.Show thanks or sincere interest in the request and the person. 3.Present the most important information in a positive way. reader’s 4.Focus on the reader s benefits associated with the information. 5.Provide additional helpful information . 6.End the letter with confidence and courtesy. 4见letter 4-1
Write a letter
Write a reply to ABC co. with the following particulars. 1.Acknowledge the receipt of their letter of June 27. 2.Agree to their proposal of establishing trade relations with you. modity inspection will be handled by the bureau concerned in Shanghai.
Dear sirs: With reference to your letter of June 27,we are glad to learn that you wish to enter into trade relations with us, which also meets our interest. To give you a general idea of our products , we are sending you by air a catalogue showing various products being handled by this corporation with detailed specification and means of packing. Quotations and sample will be sent upon receipt of your specific enquiries.
Exercises:
除非按合同付款,否则我方将解除合同,并要求贵 除非按合同付款,否则我方将解除合同, 方赔偿因违约造成的损失。 Unless the payment is made in accordance with the contract, we will have to cancel the contract and claim damages for your failure to honor the contract.
Exercises:
作为对贵方询价的回应，我们将提出尽可能优惠 的报价。 In response to your inquiry,we will offer the best price possible. 若你方对此报价在本月内不接受，该报盘将被 撤消。 The offer is subjected to your reply reaching us before the end of the month.
Exercises:
亲爱的山本先生： 亲爱的山本先生： 谢谢您于2005年8月5日发出的询问我公司及产品情况的来 谢谢您于 年 月 日发出的询问我公司及产品情况的来 随信寄去我公司最新的产品说明书， 信，随信寄去我公司最新的产品说明书，内列我公司生产的所 有型号游艇及截止到2004年底的财务报表。 年底的财务报表。 有型号游艇及截止到 年底的财务报表 过去我公司并未在日本市场销售过产品， 过去我公司并未在日本市场销售过产品，因此我们非常高 兴与贵公司合作。请仔细阅读内附资料。 兴与贵公司合作。请仔细阅读内附资料。我们很愿意回答任何 问题。 问题。 我们期待着您的回复。 我们期待着您的回复。
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.
Exercises:
Dear Mr.Yamato:
Thank you for your letter dated August 5, 2005 ,inquiring about our company and our products. Enclosed please find our latest brochures listing all types of yachts we manufactured as well as our financial statement for the ending year of 2004. We have not sold our products in the Japanese market in the past, and we would be delighted to do business with your company. Please go through the enclosures. We would be happy to answer any questions that may arise. We look forward to hearing from you. Yours sincerely,
Samples:
Dear Sir: Thank you so much for your offer for Cables on February 16,2005. I regret to inform you that our government has just imposed a ban position to purchase the products at present. However, we have kept your offer in our file and will contact you when the ban is lifted. Your truly,
3).The Closing
Express the hope that the information provided will be useful. I hope that the information will prove useful to you. Please do not hesitate to contact me again if I can be of further help. We look forward to receiving your order in the near future. 4见 Sample 4-2
Exercises:
我们已正式收到你方11月23日的来信及一份年度 我们已正式收到你方11月23日的来信及一份年度 11 报告。 We have duly received your letter dated Nov.23 and a copy of the annual report. 我们非常感谢您给我们寄来的有关重组问题的最 新资料。 I appreciate your updated information related to the restructuring issue.
2). The body
The body aims to answer the inquiry as clearly as possible. You should also anticipate what reader needs to know in the future. are…on 现寄上我方有关…的 on…现寄上我方有关 Here are on 现寄上我方有关 的 our…随信附上 随信附上… Enclosed please find our 随信附上