广东省农产品电子商务发展现状及策略研究

广东省农产品电子商务发展现状及策略研究

[论文摘要]随着我国经济的快速增长，以及互联网的普及，我国人民使用互联网的频率不断提高，互联网已经渗入到生活的点点滴滴。截止2015年12月，中国网民数量达6.88亿，全年总计新增网络用户3951万人。互联网在全国的使用率已达50.3%，较2014年年底提升了2.4%。另外，农村网民在整体网民中的占比增加，规模增长速度是城镇的2倍，我国网民中农村网民占比28.4%，规模达1.95亿，较2014年年底增加1694万人。然而纵观中国的农产品电子商务，相对于国外，中国的农产品电子商务依旧存在着一些问题。互联网的快速发展，意味着传统的农业发展已经不符合中国现代农业经济发展，如何完善农产品电子商务的工作势在必行同时也迫在眉睫，成熟的农产品电子商务更能促进中国经济的发展。

本文主要以广东省为探究对象，通过探究广东省的农产品电子商务现状，从而发现广东省农产品电子商务在改变中国农业经济结构过程中出现的一些问题，并针对这些问题进行探究分析。同时，根据分析出来的结果提出合理化的解决策略。

[关键词]电子商务；广东省农产品；解决策略

[Abstract]With the rapid growth of Chinese economy, as well as the popularity of the Internet, the number of people who use the Internet has rapidly rise and Internet takes an important part of daily life . In the end of December 2015, 688 million Internet users in China, a total of 39.51 million Internet users were created throughout the year. Internet penetration rate is 50.3%, compared with 2014 at the end of the year rose 2.4%. In addition, rural netizens accounted for in the whole Internet users increase, the growth speed is 2 times of the town of users in rural netizens accounted for 28.4%, 195 million, the end of 2014, an increase of 16.94 million. Yet in China's agricultural e-commerce, relative to foreign mature agricultural

e-commerce, China's agricultural e-commerce still exists some shortage. The rapid development of Internet, means that the traditional agricultural development has not conform to the economic development of modern agriculture in China, it is imperative to the perfection of agricultural e-commerce at the same time also is around the corner, mature agricultural

e-commerce can promote the development of China's economy more.

In Guangdong province as the research object, this article explores our country agricultural product electronic commerce present situation as well as agricultural products, the present situation of electronic business in Guangdong province, Guangdong province, to find some problems existing in the development of e-commerce in agricultural products, and to solve these problems are analyzed. Finally put forward solving strategy in the process of developing agricultural e-commerce in Guangdong province.

[Key words]e-commerce；agricultural products in Guangdong province；solving strategy

目录

引言 (1)

1 电子商务有关理论概述 (2)

1.1 电子商务概念 (2)

1.2农产品电子商务概念 (2)

1.3农产品电子商务模式 (3)

1.3.1 B2C：企业与消费者之间的电子商务 (3)

1.3.2 B2B企业与企业之间的电子商务 (4)

1.3.3 O2O线上与线下的电子商务 (4)

1.4.1 虚拟化 (5)

1.4.2 成本低、效率高 (5)

1.4.3 简单便捷 (5)

2 广东省农产品电子商务的发展 (5)

2.1 广东省农产品发展现状 (5)

2.1.1 水稻 (6)

2.2.2 甘蔗 (6)

2.1.3 花生 (6)

2.1.4 水果 (6)

2.1.5 茶叶 (6)

2.2 广东省农产品电子商务优势，劣势，威胁，机会分析 (6)

2.2.1 优势分析 (6)

2.2.2 劣势分析 (7)

2.2.3 威胁分析 (7)

2.2.4 机会分析 (7)

2.3 广东省农产品电子商务典例分析 (7)

2.3.1揭阳市“老百姓特产商城”发展历程 (7)

2.3.2 “老百姓特产商城”平台介绍 (8)

3 广东省农产品电子商务发展中存在的问题 (8)

3.1 农产品信息渠道不通畅 (8)

3.2 农产品物流配送体系不健全 (8)

3.3 农产品标准化体系不健全 (9)

3.4 缺乏高素质农产品电商人才 (9)

4 广东省农产品电子商务解决策略 (9)

4.1加强产业的标准化建设 (9)

4.2 建立高效的物流配送 (10)

4.3 组建农产品电子商务人才团队 (10)

结论 (11)