商务英语翻译实务实务 unit9PPT课件

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新编剑桥商务英语unit_9 PPT

新编剑桥商务英语unit_9 PPT
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, brБайду номын сангаасathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.

【商务英语课件】Unit 9 Business Negotiation

【商务英语课件】Unit 9  Business Negotiation
Lily: Thank you very much for your clarification of the negotiation process. Understanding more about the negotiation process allows us to manage negotiations with confidence and increases the chance that the outcomes will be positive for both parties. Jack: Absolutely. Lily: Mr. Sell, would you please tell us some barriers to successful negotiation so that we can work more effectively with customers, coworkers, and bosses?
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?

商务英语基础Unit9EstablishingBusinessRelations精品PPT课件

商务英语基础Unit9EstablishingBusinessRelations精品PPT课件

Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
1. Our firm is __r_ep_r_e_se_n_t_ed_ in India by Mr. Hall. 2. This store has an excellent ___re_p_u_ta_t_io_n_ for fair dealing. 3. Further information can be ___o_b_ta_in_e_d__ from our head office. 4. Many thanks for your reply to our ___i_n_q_u_ir_y__ of March 1. 5. I don't see any ____re_la_t_io_n__ between the two problems. 6. Several cars are ___a_v_a_il_a_bl_e_ within this price range. 7. He is familiar with export __pr_o_c_e_du_r_e__. 8. This company was in serious __f_in_a_n_c_ia_l__ difficulties.
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening (A)
1. This is John Carter calling from Toys International Company Limited.

实用商务英语翻译第九章课件

实用商务英语翻译第九章课件

□ Passage 3 □通用汽车的的全球总部 With global headquarters in 坐落在底特律, 迄今在 Detroit, GM manufactures 全球33个国家建立了汽 its cars and trucks in 33 车制造业务。2005年, countries. In 2005, 9.17 通用汽车在全球售出 million GM cars and trucks 917万辆轿车和卡车。 were sold globally under the following brand: Buick, 通用汽车旗下的轿车和 Cadillac, Chevrolet, GMC, 卡车品牌包括:别克、 凯迪拉克、雪佛兰、 GM Daewoo, Holden, GMC、通用大宇、霍顿、 Hummer, Opel, Pontiac, Saab, Saturn and 悍马、欧宝、庞蒂亚克、 Vauxhall. 萨博、土星和沃豪。
第九章 包装用语、企业宣传 资料与商务新闻报道的翻译

第一节:包装用语的翻译 第二节:企业宣传资料的翻译 第三节:商务新闻报道的翻译
第一节:包装用语的翻译


包装是产品销售过程中的一个非常重要的环节。作为 提示人们在装卸、运输、贮存或保存过程中应注意的 事项,包装用语必不可少。 包装用语包括运输标志(Shipping Mark)、指示用 语(Indicative Mark)和警示性用语(Warning Mark),其显著特点是语言精炼、句式简洁、十分醒 目。
□ Summary of Passage 5 Hints: introduction of Unilever Contents(5): Sponsored hope schools Helping poor students Set up scholarship Launched ―Zhonghua‖ teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用:

商务英语翻译实务实务 unit9PPT课件

商务英语翻译实务实务 unit9PPT课件
;B. 特殊条款(Other Conditions)。 ❖ (四)结尾条款(WITNESS Clause):A. 结尾语;B. 签名(Signature);
C. 盖印(Seal)。
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SECTION 1
❖ 通常一份典型的商务合同包含以下表格中的部分:
Sec 2
Sec 3
Sec 4
Sec 5
❖ The annexes as listed in Articles 19 to this Contract shall form an integral part of this Contract.
❖ Any amendment and/or supplement to this contract shall be valid only after the authorized representatives of both parties have signed written document (s),forming integral part (s) of this Contract.
❖ 国际工程承包合同(Contracts for International Engineering Projects)
❖ 补偿贸易合同(Contracts for Compensation Trade)
❖ 涉外劳务合同(Contracts for Foreign Labor Service)
❖ 国际租赁合同(Contracts for International Leasing Affairs)
活动中解决争议的法律依据。
❖ 涉外合同的分类:
❖ 国际货物销售合同(Contracts for International Sale of Goods)

商务英语翻译Unit 9 国际结算

商务英语翻译Unit 9 国际结算

• M/T refers to the transfer made between banks by mail, with the advantage of low charges. T/T means the transfer made by telecommunication system such as telex or telegraph. It is faster than M/T, but more expensive. Under D/D, the buyer buys a check from a bank in the importing country, called a banker’s demand draft, and sends it to the seller (the payee) so that the seller can get money by presenting the demand draft to a bank (the drawee) in the exporting country. D/D is transferrable, which is different from M/T and T/T. • This method is fast and of low cost, but is least safe since the payer does not have any guarantee whatsoever for receiving the goods after payment. It is mostly used when the amount of money involved is small.
Unit 9 国 际 结 算
CONTENTS

商务英语综合教程第三册课件 Unit 9 Human Resource

商务英语综合教程第三册课件  Unit 9 Human Resource
我们是这个有趣时代的生意人。经济衰退,有很多 的人正在找工作,但是对公司而言,寻找和吸引人 才仍然非常困难。这里有一些方法能让你更容易地 为你的公司找到最好的雇员。
Company Logo
Unit 9 Human Resource (5)
take a hit 遭受打击
(1)“The closer the economies are to the United States, the harder they’ll take a hit,” Cárdenas said, which means that Mexico will be more affected than Brazil, for example.
Company Logo
Unit 9 Human Resource (3)
Notes of Text
• 1. separate the wheat from the chaff: ( idiomatic) To select only that which is of value. 分清良莠
• 2. cover letter: A letter or written communication that serves to introduce an accompanying document; especially, a letter that introduces a résuméor curriculum vitae. 求职信
• 卡德纳斯说:“与美国关系越密切的经济体遭到的打 击越大。” 例如,墨西哥要比巴西受到更大的影响。
(2)If one small business goes under with months of bills unpaid, all the firms in the supply chain will take a hit.

商务英语阅读-unit-9-MarketingPPT课件

商务英语阅读-unit-9-MarketingPPT课件
activity, or process is an important quality or feature
that it has or needs. 要素; 特点
• E.g. Physical fitness has now become an important element in our lives.
• 作为一名销售代理,她的工作可编压辑力ppt 很大。
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Individual work
• Will be visiting …
• 将来进行时:将来进行时表示要在将来某一时间开始 ,并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• A 12-month moneyback guarantee for every item bought.

• 购买超过1,500元可享 受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
可编辑ppt
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量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
Presentation

商务英语阅读unit9保险课件

商务英语阅读unit9保险课件

Content
❖ Text ❖ Fast Reading I ❖ Fast Reading II
TEXT General Introduction to Insurance
Pre-reading questions
1. How is insurance related to each individual? 2. What is the status quo of insurance industry in China?
Insurance is defined as a promise of compensation for specific potential future losses in exchange for a periodic payment. The goal of insurance is to protect the financial wellbeing of an individual, company or other entity in the case of unexpected loss from death, accidents, sicknesses, damage to property, and injury caused to others. .
One important point is that the client must have an insurable interest. An insurance contract is legally binding only if the insured has an interest in the subject matter of the insurance and this interest is in fact insurable. In most cases, an insurable interest exists only if the insured would suffer a financial loss in the event of damage to, or destruction of, the subject matter of the insurance.

商务英语工作项目实训(第三版)教学课件UNIT 9

商务英语工作项目实训(第三版)教学课件UNIT 9
• B: That sounds a brilliant strategy.
2. Target Consumer
• Consumer markets segmentation cannot be done in simple and single way. In order to find the target market, we need to find the best way to view the market structure.
• B: How about the average income of our target consumers? • A: According to the statistics, annual income of 10k-20k per year. • B: How about the average annual spent of our target consumers? • A: Sorry, I have no idea of this part. Our department will work on it soon. • B: The competition is getting increasingly fierce. In order to develop the market,
• B: That’s true. This is a market that competition is really serious, so we have to put forward some new strategies to keep our top rank.
• A: Younger customers tend to focus on new product rather than traditional style. What we need to do is to input new ideas into our product and make them focus on our product.

商务英语Unit9ImportExport

商务英语Unit9ImportExport

More examples:
1.I don’t like door –to door salespeople that put under pressure and try to sell you things you don’t want.
2.I li favorite shops are in one place
商务英语
Unit 9 Import/Export
教材:新视野商务英语(下)
Unit 9 Import/Export
Objectives Language Focus Skills Business communication Key Vocabulary lead-in Reading Homework
we moved into our new house.
10.The building which stands near the train station is a supermarket.
Reading
on the spot: in the place mentioned emergence: appearing for the first time potential: possible opportunities a component: a part used to make sth. strata: level outweigh: to be more important than cunning: the ability to deceive people. a hire: a recruit: some one who start to work
export import duties quotas

商务英语写作课件 Unit 9 Compensation

商务英语写作课件 Unit 9 Compensation



Activity 8
I am sorry to hear the bad news from you. / I apologize for the bad news. The only excuse I can offer is the extreme pressure under which we have been working and a recent worker shortage in the factory. We will pay our most careful attention to assure / promise
UNIT 9
Compensation
Activity 1
1 given
2 reparation
3 service 4 happens 5 complain 6 letters
7 Reject 8 Accept
Key phrases
1. refuse = reject 2. raise claims 提出索赔 3. be sorry to hear… = regret to hear 4. only excuse 唯一的借口 5. extreme pressure 巨大的压力
Grammar :Relative Clauses 关系从句
P145 可细分为限制性以及非限制性两种
Activity 11
1.The only excuse which we can offer is the extreme pressure of worker shortage. 2.That tall girl, who is standing at the gate of the building, is the secretary of the company. 3.Please give me the files that the manager needs.

商务英语Unit9ImportExport

商务英语Unit9ImportExport
we moved into our new house.
10.The building which stands near the train station is a supermarket.
Reading
on the spot: in the place mentioned emergence: appearing for the first time potential: possible opportunities a component: a part used to make sth. strata: level outweigh: to be more important than cunning: the ability to deceive people. a hire: a recruit: some ቤተ መጻሕፍቲ ባይዱne who start to work
More examples:
1.I don’t like door –to door salespeople that put under pressure and try to sell you things you don’t want.
2.I like shopping malls where all my favorite shops are in one place
one wishes; not compulsory candidate: applicant
Language Focus
Defining relative clauses These clauses give important information about the noun.
A retailer is a person who/that buys goods about the manufacturer.
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by D/P , by D/A
6)Insurance: to be covered by the sellers for 110% of the invoice value against all risks as per CIC dated January 1, 1981.
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❖7)Inspection : ❖8)Quantity/Quality Discrepancy: ❖9)Force majeure : ❖ 10)Arbitration:
❖ 国际工程承包合同(Contracts for International Engineering Projects)
❖ 补偿贸易合同(Contracts for Compensation Trade)
❖ 涉外劳务合同(Contracts for Foreign Labor Service)
❖ 国际租赁合同(Contracts for International Leasing Affairs)
活动中解决争议的法律依据。
❖ 涉外合同的分类:
❖ 国际货物销售合同(Contracts for International Sale of Goods)
❖ 国际技术转让合同(Contracts for International Technology Transfer)
❖ 中外合资经营企业合同(Contracts for Sino-Foreign Joint Ventures)
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1)Commodity description
Name of commodity, Specifications
Unit Quality Price
Total Value
(Shipment Quantity % more or less allowed )
2)Packing: in cases, in bales in boxes of a dozen each, 100 boxes to a wooden case
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Contents
1. Introduction 2. Lead-in 3. Lexical and Syntactical Features 4. Translation techniques 5. Word Bank 6. Practice
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Section 1 Introduction

Sec 2
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Sec 6
Sec 7
Sec8
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讨论:
外贸合同有哪些内容
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Huzhou Import &Export Co. address
Sales Contract s/c no.: date :
The buyers : Address : The buyers agree to buy and the sellers agree to sell the following goods on terms and conditions as below:
世纪商务英语翻译教程(第三版)
Unit Nine
Business Contracts 商务合同
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Business Contracts
知识目标:1. 了解商务合同的基本知识 2. 掌握商务合同的语言特点及翻译技巧 3. 熟知商务英语的特点及翻译的原则
能力目标:1. 能够运用所学翻译技巧进行英汉商务合同的互译 2. 能够在商务英语翻译中遵循正确的翻译原则
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分类与结构
❖ 从结构上看,国际商务合同一般包含如下四个部分[1],具体说明如下: ❖ (一)合同名称(Title):即合同标题,表明合同的内容和性质。 ❖ (二)约首(Preamble):A. 订约日期和地点;B. 合同当事人及其国籍、主
营业所或住所;C. 当事人合法依据;D. 订约缘由/说明条款 ❖ (三)正文(Main Body):A. 一般条款(General Terms and Conditions)
❖ 涉外信贷合同(Contracts for Sino-Foreign Credits and Loans)
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分类与结构
按照格式的繁简程度的不同,国际商务合同可以采取正式合同 (Contract)、协议书(Agreement)、确认书(Confirmation) 、备忘录(Memorandum)、定单(Order)等书面形式。在合同 签订和履行过程中,当事人之间往来的信函、电子邮件、电报等也 是合同的组成部分,同样具有一定的法律效力。但是,为了顺利、 准确无误地完成合同的履行,保护当事人各方的合法权益,所有商 业往来应以合同、协议书和确认书的订立为前提和基础。
;B. 特殊条款(Other Conditions)。 ❖ (四)结尾条款(WITNESS Clause):A. 结尾语;B. 签名(Signature);
C. 盖印(Seal)。
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SECTION 1
❖ 通常一份典型的商务合同包含以下表格中的部分:
Sec 2
Sec 3
Sec 4
Sec 5
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3)Time of shipment: in OCT.12th w/t at Hongkong before the end of OCT.
4)Port of loading, port of destination:
5)Terms of Payment: by sight L/C , the L/C must reach the sellers before May 1st.
பைடு நூலகம்
Sec 6
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Sec 2 Sec 3 Sec 4 Sec 5 Sec 6 返回 返回
❖The sells----
the buyers---
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SECTION 1
Sec 2 Sec 3 Sec 4 Sec 5 Sec 6 返回 返回

商务合同是当事人之间设立、变更、终止民事法律关系的协议。作
为法律文书,商务合同规定各方当事人的权利和义务。商务合同一经依
法订立,就成为一种法律文件而对缔约各方具有法律约束力,成为商务
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