商务英语模拟试卷

年学期期末考试试卷考试科目：商务英语考试方法：闭卷适用专业：考试时间：90分钟I Vocabulary1) Give the following Chinese words corresponding English words .（10）1．智能卡2．汇率3．消费需求4．差异性市场营销5．多媒体6．政府干预7．票房收入8．微型车9．杠杆比较10．规格2) Give the following words’ meanings. (10)1. to extend credit2. data processing3. public relations4. semiconductor5. tailor-made6. corporate image7. to make a killing 8.mortgage loans9. acquaintance 10.concentrated marketing3) Give the following abbreviations their full forms (10)1.IMF2.POS3.G2C4.R&D5.GNPII Explain the following terms (English and Chinese are both OK, but English explanation can get more points) (20)1. Developing Countries:2. Globalization:3. Labor Intensive:4. Electronic Commerce:5. Marketing:III Business ReadingRead the following two passages, then choose the best choice. (30)Passage 1Logistics can be broadly defined as the time-related positioning of resources, ensuring that materials, people, operational capacity and information are in the right place at the right time in the right quantity and at the right quality and cost. It is the planning, organization, control and execution of the flow of goods from purchasing through production and distribution to the final customer in order to satisfy the requirements of the market. In international distribution terms this is the process of warehousing, transporting and distributing goods and cargo and the positioning of containersand/or equipment. It requires, therefore, an integrated and high-quality package of services in which the emphasis is focused on care of the cargo and provision of the most efficient coordination and management of the transport process.Today the world is a single integrated market place in which supply chain efficiency has become a competitive necessity. Manufacturers and retailers have sought cost savings and service improvements to enhance their competitiveness by supplying larger markets with fewer production and distribution centers.European Union is one of the biggest integrated markets in the world. Advances in information technology and the relaxation of customs barriers in Europe have greatly facilitated the emergence of new strategies in trans-European distribution. Gone are the national boundaries as barriers to quick distribution with their customs examination. Today, traders treat the 15 European states as a single market with no trade, distribution, culture or product specification barriers. Consequently, traders are outsourcing their non-core functions and entrusting the pan-European distribution operation to the logistic freight forwarder. This involves the freight forwarder taking over every subsequent function from production line to final delivery and focusing on supply chain management.A further industrial development is the move to product outsourcing and spreading points of manufacture and distribution throughout a variety of countries. Accordingly, the freight forwarder becomes involved in managing the flow of goods, from warehousing, picking and packing to inventory control and product repairs. A global network and heavy investment in information technology is required. Freight forwarders offer added-value services, logistics management and reliable information to their clients. In short the logistic operation involves the process of order acceptance to the stage of end delivery.The logistic freight forwarder focuses on intermeddle services and tries to set a cost-andtime-effective method of transportation for its customers and a single rate for the through transit. The freight forwarder concentrates on supply chain management and works towards forming partnerships covering parts of the supply chain with its major customers.Overall, the logistically focused freight forwarder provides value added services including inventory control, sorting, assembly, testing, badging, packaging, labeling and bar-coding. The benefits to the shipper include improved cash flow, lower running costs, reduced capital expenditure, released management time and flexibility.Therefore, a successful logistic freight forwarder must be well prepared to adapt to a changingglobal logistic scene and invest heavily in Electronic Data Interchange (EDI) and good quality, trained and committed staff. Undoubtedly, this is the opportunity for the big freight forwarder.1. How do manufacturers and retailers improve their competitiveness?A. By building more production and distribution centers.B. By shortening the supply chain.C. By improving supply chain efficiency.D. By applying new information technology.2. What is NOT involved in logistics?A. Warehousing goods.B. Transporting goods.C. Managing capital investment.D. Positioning of containers and equipment.3. Traders in European Union can entrust the pan-European distribution operation to the logistic freightforwarder because ___________.A. the national boundaries in European Union have been removedB. information technology becomes well developed and customs barriers are relaxed thereC. traders have good relationship with their freight forwarders in other European countriesD. traders want to improve the efficiency in their business operation4. The logistic freight forwarder ___________.A. tries to make transportation cost-and-time effectiveB. provides value-added services and saves the value-added taxC. takes part in manufacturing of the goodsD. invests a lot in EDI with the clients5. In what way can the freight forwarder help the shipper?A. Lowering running cost.B. Reducing management staff.C. Decreasing cash flow.D. Attracting capital investment.Passage 2Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is a great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product to distribute on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufactures often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.1.________ has become a very specialized activity in the business world in modern times.A. AdvertisementB. AdvertisingC. CompetitionD. The quality2. Demand is usually _______ supply in the market today.A. greater thanB. equal toC. smaller thanD. met by3. The manufacturers of the same kind of product are competing each other _______ .A. for prizesB. to distribute samples of their productsC. to sell their own productsD. to persuade customers to accept their ads.4. The manufacturers have to ________ the name and the qualities of their product byadvertising.A. get the customers to knowB. remind the other manufacturers ofC. distribute the samples ofD. put the prizes with5. It is usually very _______ for manufacturers to advertise their products.A. expensiveB. cheapC. politeD. hardIV Business Writing (30)Supposed you were the manager of after-sales department, your department received rising compliant letters, write a notice to inform your staff to find solutions to the situation. Write 120-140 words.。