功夫熊猫英文读后感

The outlet of the Chinese Cartoon industry

黄春艳201130806023 文管1101班

Few weeks ago we enjoy the movie of the KungFu Panda in the ENGLISH class, the movie was made by DreamWorks Studios has obtained extensive attentions of people around the world since 2008.The story is very attractive and the frames in which are elegant. We don’t need to careful enough to find that the movie fulfilled with Chinese elements, the palace, the scenery, Kung Fu, Panda, Taoists and Wu Gum,all of those can be traced to the Chinese traditional culture. We can’t help thinking that why Chinese cartoon industry have lost the Chinese spirit and looking forward the outlet.

If comes to this issue, some factors should be blame for. For a long time, China had to do its best to develop heavy industry and agriculture to drive the whole economic on the background of the backward national conditions. It was not until resent years that the culture industry began to acquire the support of government policy. And in which the cartoon industry as a most important one gradually find its way out.

On the one hand, foreign movies like KungFu Panda and Mulan used Chinese traditional elements for reference and meet with success. But on the contrary, Chinese cartoon just copy the idea of the Japanese cartoon, and unfortunately, lost its indigenous characteristic. The cartoon industry has been slow to change partly because the lack of creative talents and partly because the lowly of the manufacture technology. The former can put the blame to the inflexible education system and the lack of innovation of whole society. At the same time, along with the remarkable advancement of the science and technology, in the contemporary society, we realize that the technology has not been used to improve the quality of the cartoon. Last but not least, as a result, the established of the cartoon brand still a long way to go. What is more, with no profitable prospect of the cartoon industry, much of the investor don’t want to run a risk of it, and followed with it was the low-cost made of movie and small area of publicity.

As has discussed above, present here is the movie which low-cost, lack of innovation, good at copy and has lost its own style.

From my personal perspective, it is significant to take some effective measures to change the situation. As we all know, the primary task is to cultivate more creative talents, and without doubt the education can play the key role to it. Moreover, as what our government is implementing, more policy should be open to relax the cartoon industry, and that will attract more investment to it so that the cartoon can get rid of current situation. Finally the most importantly, we must to make use of our excellent traditional culture to find its own characteristics and welcome the booming of the culture industry.

2014/11/22