宝马资料整理(有分加的话,还有翻译版)

宝马资料整理（有分加的话，还有翻译版）

The Potential of the New “Business Class”Model

A design with impact With the new 5 Series the emerging BMW design strategy moves ahead and comes of age. So far the new “expressionist design”has been accepted with some understandable –but not justified –resistance for the design of the 7 Series flagship. The design of the Z4 Series displayed a new and pleasant design language and was instantly accepted. Now, with the 5 Series, discussions on BMW design will not stop, but the vast majority of people will be in favor of it once a significant numble of cars is no the road. This “business--class”saloon will soon be regarded as a must for all those who make their own decision about the car they own or drive, both on business or for leisure.

The car’s architecture reflects the DNA of its makeer in its overall proportions and for its desire to look dynamic and sporty. The design is clear cut, crystal clear to read, with crest and tension lines drawn by alternating surfaces, now concave, now convex, creating and playing with new highlighys. The belt line is high and bold but the concave strip marking the side lengthwise brings the eyes’attention to the lower crest, thus making the side look less tall than it actually is. And lighter too.

There is a lot of design and graphic work front and rear, with some concessions oto decoration, but these are concessions that modern acr design provides for. A lot of design and detailing has gone into it. No matter how different its design and style, this is without a doubt a 5 Series by BMW.

Chris Bangle Talks of the Design of the BMW 5

Are rendering now irrelevant? We first asked BMW design head Chris Bangle if he was propared to tell us (and show us ) the whole story or just that paort of the story that was actually relevant to the project. Very candidly Bangle said he would tell us only what really mattered and said he would not show us more of the renderings and models actually made throuth the design development.

“For different reasons”, explained Bangle. “First because most designers no longer spend much time with renderings, they do just a few early in the process and usually we do not kepp track of them. Only some renderings succeed in [expressing] the idea the designer has in his mind and only a few designers (such as Georgy …) spend enough time to paint a few renderings that are so accurate that everybody understands his vision. Renderings these days are irrelevant. The real work, and most of the creative work, is actually done in 3D, be it virtual or real. Renderings and sketches represent the media for us within the dedign center to communicate as we seek directions and sort out ideas ofr the project. They are just visual guidelines for the actula design work that takes place in 3D forms. In most cases we must recreat them for the public, but I think this is not fair and would be a waste of time.”

The other main reason for which Chris does not deliver more renderings or pictures of the many scale and full-scale models created in the process is that he does not want to show the alternative proposals to BMW competitiors. One can’t really help but understand his point of view. Bangle prefers to show design enthusiasts the working environment and atmosphere that existed where the job took place.

The “library”As for the new 5 Series, when and within which frame was the new design developed? Which of the new BMWs developed according to the new strategy has already been approved or frozen? How does the new 5 fit in the new range