Starbucks星巴克英文介绍PPT53011

Starbucks was founded by two teachers and one writer.
The first shop as well as its headquarter located in Seattle, Washington. At first, it only sold 2019/712/9
An unique advertising strategy （独一无二的广告策略）
——Word-of-mouth marketing.
（口碑营销）
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“Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.”
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Logo
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Siren女海妖
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Menu
Beverage Coffees
Food
Espresso 手工调制浓缩咖啡
Tea Frappuccino Blended Beverage （星冰乐）
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• This is the very essence of coffee, in its most concentrated form.
• 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖 啡带点焦糖味道，浓厚馥郁。
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• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
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History
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Seattle • 1971
Howard Schultz
• 80’S
Became public • 90’S company
63 countries
• Now
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• 星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。
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• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合 的饮料，清香、微甜。
market, NASDAQ.
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如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰 收
咖啡豆价 格下跌
星巴克成 本降低
星巴克利 润增加
股价上扬
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Starbucks has 23,132 subbranches(分店) in
over 63 countries.
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• 尽管名为美式咖啡，但此款饮料却是一种地道的欧式 咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。
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• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓缩咖啡，三分之一 新鲜蒸奶，三分之一细腻奶泡。
• 将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰 富，绵密顺滑，充分展现茶拿铁的美味。
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• Vanilla or hazelnut（榛子） flavored latte, a splendid blend of fresh taste and mellow coffee.
• 开启拿铁的香草浪漫之旅。
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• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
• 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。
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• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
• 这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合， 上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任 何人都无法抵抗她的诱惑。
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• Full leaf black tea blended with steamed milk and delicate foam, featuring a rich complexity and velvety with a full embodiment of perfect milk tea.
Howard Schultz joined in Starbucks.
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Starbucks expanded its business all over the world.
In 1992, Starbucks Coffee listed itself on the stock
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• Caffe Mocha with extra rich, full-bodied espresso. • 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
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• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
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• The traditional classic-steamed milk and espresso, lightly topped with foam.
• 这是一种传统的经典饮料——浓缩咖啡调入热牛奶， 其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以 选择特别加入某种口味（如香草，焦糖或杏仁口味） 的糖浆。