专八听力回话自测 3

星期5 Friday 听力会话自测

Test 3

1. Why did the man change his job to start Bookstore?

[A] He wanted to have his own business.

[B] He wanted to take advantage of the rapidly growing internet.

[C] He wanted to do something without regret.

[D] He is interested in internet selling.

2. The man did all the following efforts on choosing a product EXCEPT

[A] market research.

[B] source research.

[C] customer needs research.

[D] book price consideration.

3. The man chose books as his main products instead of CDs mainly because

[A] there is a much larger market for books than CDs.

[B] books are much easier to manage than CDs.

[C] CDs have a smaller supply chain than books.

[D] categories of CDs are far less than books.

4. Which of the following statement is INCORRECT?

[A] A large part of Bookstore’s customers are repeated customers.

[B] Advertising is important to Bookstore.

[C] Bookstore operates in a quite healthy way.

[D] Bookstore does quite well in customer service.

5. According to the man, Bookstore has all the following advantages compared with its competitors EXCEPT

[A] faster delivery.

[B] lower price.

[C] dedicated staff.

[D] ownership incentive to customers.

Test 4

1. Which of the following is INCORRECT about the woman?

[A] Her parents wanted her to major in finance.

[B] She was once crazy about literature.

[C] Catering seems the major fittest her most.

[D] She was good at Maths.

2. According to the woman, what is the most important element in her success?

[A] Knowledge.

[B] Skills.

[C] Learning ability.

[D] Personality.

3. Which of the following is NOT one of the woman’s experiences?

[A] She ran soft drinks business in 1980s.

[B] She went traveling during work session.

[C] She once worked in a restaurant.

[D] She came back to start her own business in 1994.

4. The woman is in favor of working with family because of

[A] kinship.

[B] casual relationship.

[C] stronger responsibility.

[D] personnel stability.

5. Which of the following statement is INCORRECT?

[A] The woman likes social activities.

[B] The woman has a regular life.

[C] Apprenticeship is important in food industry.

[D] Working experience is less important in food industry.

【听力原文】

W: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job working for an investment company . . . and then you started Bookstore. Why?

M: Well, I was thirty and settled at work, but then [1.B]I came across a report predicting annual internet growth at 2,300%. The figure was like an alarm clock ringing in my head. I started to think about the regrets I might have at eighty. I realized I probably wouldn't even remember the things that seemed important in my thirties (like getting my end-of-year pay bonus. But I'd definitely tell myself I'd been a fool to ignore the internet.

W: How did you go about choosing a product?

M: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them. [2.A]I thought about market growth in different countries and [2.B]I also did some research into suppliers. But there were other important factors as well. [2.D]I wanted a product that didn't retail for too high a figure.I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money.

W: And what made you decide on books?

M: Well, basically, I found out that books had an eighty-two billion dollar market world-wide.

There's also a high demand for CDs - a product I nearly went for - but with books there's a much wider choice. [3.D]There're 3 million items in the book category, but only 300,000 in CDs. This choice meant the capabilities of the computer - in organization and selection - could be put to good use.

W: Bookstore has certainly been very successful. Why do you think that is?

M: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren't the difficult bit. If you and I sat down here for an hour, we'd come up with a hundred good ideas. The hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right staff, and prioritizing.