BEC高级口语口语考试第二部分：小演讲.doc
bec高级真题2 写作范文
bec高级真题2 写作范文英文回答：As an international student, I have had the privilege of experiencing the unique perspectives and challenges that come with living and studying in a foreign country. One of the most significant benefits of my time abroad has been the opportunity to develop a deep understanding of the history, culture, and society of my host country. This has enabled me to gain invaluable insights into different ways of thinking and living, broadening my horizons andfostering a greater appreciation for the diversity of human experience.Moreover, my international education has provided me with a global network of friends and connections from diverse backgrounds. This has not only enriched my social and cultural life but has also opened up opportunities for collaboration and exchange of ideas. I have had the chance to work on projects with students from different countries,exchanging perspectives and learning from each other's strengths.While my international experience has been incredibly rewarding, it has also presented some challenges. One ofthe most significant has been the language barrier. Atfirst, I struggled to communicate effectively with both my peers and my professors. However, I persevered anddedicated myself to improving my language skills. I took language classes, immersed myself in the local culture, and sought out opportunities to practice speaking and listening. Through hard work and determination, I gradually becamemore confident in my ability to communicate in my host country's language.Another challenge I faced was adjusting to a different educational system. The teaching methods, grading criteria, and expectations were often quite different from what I was accustomed to. This required me to adapt my learning strategies and seek support from my professors and classmates. I also had to learn to navigate theuniversity's administrative system, which could be complexat times. With patience and persistence, I eventually became familiar with the new system and learned how to succeed in my studies.Despite the challenges, I believe that the benefits of my international education far outweigh the difficulties. The experiences I have gained have not only enhanced my academic and professional skills but have also made me a more well-rounded and adaptable individual. I am grateful for the opportunity to have studied abroad and would highly recommend it to any student seeking a transformative educational experience.中文回答：作为一个留学生，我有幸体验到在国外生活和学习的独特视角和挑战。
BEC口语part 2
注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don‟t quite understand you. Would you explain it a little bitfor me?I am not sure what you are getting at. Would you express it inanother way?Part 2:A mini-presentation by each candidate 6 minsIn the second part, each candidate is given a choice of three topics and has one minute to prepare a piece of extended speech lasting one minute. After each candidate has spoken their partner is invited by the interlocutor to ask a question about what has been said.Presentation Functional Sentences（一）总起句The present talk aims to decide…The purpose of this talk is to answer the question of …In brief, this talk sets out to solve the problem of …There are currently three possible solutions to …（二）分论点Firstly,…；Secondly,…；Thirdly，…In addition, …Furthermore, …As …is concerned, …As for …，…On one hand, …；On the other hand，…（三）小结句From the above information, it can be shown that …Based on the study, it is clear that …Before we close, let me just summarize the main points.Shall I just go over the main points?So, to sum up,…In conclusion,…In general, …On the whole,…Overall,…（四）常用连词1．解释性：in other words，that/which means，namely，that is to say2．进一步阐释性：in particular，especially，notably，chiefly3．对照、转折性：but, though, even though, while, whereasdespite, in spite ofyet, however, nevertheless, still, but, even soall the same，in contrast4．原因、结果：lead to, result in, bring about, give rise to, account for, be responsible for, followed by effectrise, stem from, be attributable to, causebecause, as, since，because of, due to, owing to, on account of, as a result/consequence oftherefore, so, accordingly, consequently, hence, thus, that‟s the reason why（五）常用口头衔接语Well, it seems to me that …That‟s true, but on the other hand …I couldn‟t have put it better myself.That‟s just what/all I was thinking.There‟s something in that, I suppose.That‟s exactly my opinion.Well, the point I‟m trying to make is that …Well, what I am trying to say is that …That‟s how I feel.That‟s just how I see it.（六）常用词汇1．动词：to clarify, to explain, to interpret, to put sth. another way, to recap on sth.2．名词：a summary, a decision, a report, an outcome, a write-up, a recommendationExplain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliability of the productgood and consistent qualityuser-friendly designgood value for moneyin styleWhat determines the price of a product?● The price of a product is influenced by the costs. 1● This is because firms have to charge a price which is greater than costs to make a profit. 2● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Should firms train their employees?By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessaryresources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends toemploy applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself,and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESExplain the importance of team work:a.Teamwork reflects the combined experiences, knowledge,intelligence and views of a group of people, so it will definitelyimprove the quality and efficiency of the work.b.If the participants worked together, it would be easy for them tocome up with creative ideas. This is particularly valuable for arelatively complex work, for the people working in a team, if oneof them gets stuck on a matter, others/the rest could chip in theirideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait forthe decisions made by the manager and it was not easy to getpeople to take on responsibility for anything.d.A huge and complicated project is not possible to becompleted/done by merely one person. For instance, 3 Gorgesproject-a huge amount of money, 30 million people have toemigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if youwork in a team…f.Working in a team can increase personal awareness of abilities andcomplementary skills in colleague.How to improve teamwork:General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackleurgent matters and establish his or her personal prestige.Well-experienced staff are capable of overcoming storms andcrises.b.On coming across problematic issues, new or inexperienced staffusually will feel depressed and even start to panic. One or anumber of experienced staff will, in this kind of situation,automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member,because you never know what kind of problems might suddenlycome up to you. Experiences in different fields will enhance thechance of successfully sorting out the problem with yourknowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, goodinterpersonal skills.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. Youshould ensure that you would be running before the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party willbecome entitled to claim compensation/entitled to sue thebreaching company.e.When the project is being processed/in the course of carrying outthe project, there will be a lot of commercial activities involved.Such as investment banks advance cash; raw material supply,planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points: Pricing; Advertisin g; Production costs; Competitor‟s price; Marketing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher qualityand less expensive products. It is a common sense.b.(For a manager): correct pricing policies can capture a largenumber of consumers in a short period of time.c.For a newly established company: correct pricing policies areparticularly important for newly established businesses. The major task for them at the early stage is to draw the public attention andmake their company and their brand known to the public. When anew product is put into market, there may be very few peopleknowing/who know about it…(e.g.Thai curry source) Competitors‟ price:a.Once a new product is put into market, it will immediately face thecompetition from rivals. The price war sometimes can beincredibly fierce and crude.petitors‟ price will mirror the consumers‟ attitude about certainproducts and the satisfaction about their prices.c.If you fixed the price higher than your rivals without higher qualityof service, you might soon find yourself in an unfavorablesituation.d.Correct pricing policies could also defeat some competitors in ashort period of time. For example: Safeway, Tesco price waragainst all small bread manufactures. In this case, Safeway andTesco fixed their price for 7p per loaf, which is 23p cheaper thantheir competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies:a.The fundamental task for a company is to make its products anditself known to the public. There are many ways to achieve this,advertising is the most important one.b.Advertising through different media can cover nearly every cornerin the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only aboutpropagandizing your company but also competing against/withyour rivals. A company, through proper advertisements, canmanage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that theirproducts would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.WHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REWARD SYSTEM FOR STAFF●PURPOSE OF THE REWARD SYSTEM●TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always beenfrustrated and bewildered by employees with little or nomotivation.b.Staff always want reward for their contribution to the company andwhat they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff workovertime under their managers‟ demand. If the company fails togive proper financial benefits staff might subsequently feel notbeing fairly treated, and therefore frustrate their enthusiasm fortheir work.c.Staff want some sort of recognition for the job that they do. Correctfinancial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or theworking environment may not be pleasant, or their colleaguesmight not be very helpful and cooperative. In this kind ofsituation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefitscan normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, theemployees look for their ideal jobs, on the other hand the employer,at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars andtraining/career development opportunities.b.Good educational background is not the only element that thefuture employers will take into account when they look forsomeone in the job market. Postgraduate qualifications andprofessional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant‟s CV, the sector that willcatch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacantpositions.c.Nowadays, very few people would like to go for that kind ofjob-for-life posts. They all wish to have their jobs better and better.If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employmentmarket and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer ischoosing its favorite people, the wise future employee willconsider the training and career development opportunities withhis/her future employer and try to make himself/herself morecompetitive in the employment market.WHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:a.Might technology support and skilful workforce are the two crucialelements leading a modern enterprises to success. So when locatinga business, the management people in the business got to considerlocal workforce.b.Skilful workers are just like the hands of a business, they are thedirect creators of company‟s profits.c.The diversity of the workfo rce‟s skills will diversify the quality ofthe products. (Swiss watch, V olkswagen cars)d.Skilful workforce is particularly important to hi-tech orientedcompanies. The hi-tech products require the company to maintain a strong research and development team, which are normally themore valuable assets of the company.e.When locating a business, the managers need to consider whetherthe local workforce is capable of producing such a strong R&Dteam.f.Moreover, cheap local force will certainly reduce the productioncosts. (Consider why many foreign companies choose China astheir manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply andtransporting out the products.b.Whether it is easy to get access to the electricity, water, gas andother supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct theflow of goods and services from producer to consumer or user.b.Marketing research is always the first step before the company getsinto the market.c.The fundamental goal of marketing is the satisfaction of consumerneeds. No organization can survive for long without meetingconsumer needs. People will simply not purchase a product orservice that they do not need.d.Thus, any organization, if it is to be successful, must proceed fromthe goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did notattempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chineseconsumers, in general, could not afford to buy and maintainexpensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for theproduct.✧Can you tell me how a company starts selling a newproduct?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whetherthere‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific marketfor a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment becauseinterest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟sproducts and make them known to the public. Advertising is alsothe way to get the products orientated. (E.g. whether the productsare for female/male market, high earning people or low earningpeople. Sports shoes… perfume)b.When advertising a new product, it is essential to consider thetarget markets. Consumers‟ needs in the targ et market.c.Choice of media: see Advertising Strategies.WHAT IS IMPORTANT WHEN…?EXHIBITING AT TRADE FAIR●QUALITY OF DISPLAY●STAFF SELECTEDKey issues: Quality of display in trade fairs; Staff selected for trade fairs; Quality of display in trade fairs:a.The quality of display will affect the public image of the company.b.Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to displaytheir products.c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place, there normal are a lot ofpropagandas about it, and the organizer always tries to attract asmany customers as possible to attend the trade fair.d.Consequently, a trade fair will have massive influence on thepublic and market. And most of visitors to a trade fair will be thegenuine buyers or at least would like to take interests in thecompanies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity foran ambitious company to promote its newest products and built up its good image. （第7单元）WHAT IS IMPORTANT WHEN…?ENTERTAINING CLIENTS●TYPES OF ACTIVITIES●COSTTypes of Activities:a.Entertaining client is done by way of a series of activities. Such asa sightseeing tour, a football match, a ballroom party, an orchestraperformance, a ballet show, a fashion show, playing tennis and aformal meal, etc.b.The activities that you choose will constitute a part of the firstimpression that you will give to your clients. So you should becareful when choosing the type of activities. You need to considerthe client‟s age, educational and cultural backgrounds and do some research about your clients‟ characters and hobbies.c.For well-educated clients, they may expect some highclass-associated activities, such as ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.d.For some young clients, you may wish to take them to some morefashionable activities, such as a music bar, a pop music show, a fashion show.e.For those sporty clients-football, tennisf.However, you should always end up all kind of activities withhaving a formal meal. You don‟t want to talk about business with your clients in the tennis court or theatre; they are just thewarming-up activities for the key matter-business. After a whole day or a few days‟ entertainment, you may find the distancebetween the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.The costs of entertainmenta.Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal. b.Should consider the profit issue. If the company is expecting tomake big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….c.If the company foresees that the client is not very lucrative, then….d.The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You shouldmake them feel being welcomed.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPLAINTS FROM CLIENTS●OFFERING AN APOLOGY●SUGGESTING A SOLUTION TO THE PROBLEMa.Offering an apology is the very basic level.b.When the clients think that they have received unfair treatments,the first thing that the company should do is to calm them downand try to keep the client.c.An apology is the first step and a useful method to maintain controlof the situation.d.Offering an apology is an important gesture to show that thehosting company is fully aware of the situation and would like totake the potential responsibility for its mistakes.e.The complaining clients would feel that their complaints are beingpaid attention and may therefore be happy to proceed to thetransaction with the hosting company.f.It is necessary to suggest a solution to the problem as well.g.The clients want to enter into the transaction in a good mood andwith a reliable and trustworthy business partner. Apart from anapology, the client would want to have the problems andmisunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.。
2020商务英语(BEC)高级口试材料
2020商务英语(BEC)高级口试材料为了让大家更好的准备高级级商务英语BEC考试，给大家带来商务英语(BEC)高级口试材料,看看前辈们的考试技巧经验吧，下面就和大家分享，来欣赏一下吧。
商务英语(BEC)高级口试材料及解析(一)英文正文Thank you, Mr. Gibson. Its a great honor to befollowing in your footstepsas Overseas SalesManager.To be honest, this promotion came as quite asurprise. Id like to think its mainly a recognition ofthe teamwork, above and beyond the call of duty,inmy department.On that same note, Id like to thank all my colleaguesin the company fortheir enthusiasm and hard work.Due to their efforts, weve really gotten someoverseas projects off the ground for Action.Looking to the future, Id still like to maintain contact with everyone, even though Ill beworking at the senior level. Well, what Im trying to say isI wont let this step-up go to myhead. My door will always be open. Thankyouagain.●感谢上级1. Its a great honor to be following in your footsteps as Overseas SalesManager.2. Its a privilege for me to be following in your footsteps as OverseasSales Manager.3. Its both an honor and a great thrill to be following in your footsteps.要对提拔你的人致谢;Its a great honor (privilege) to…是个很好的句型，to后面就接让你感到荣幸的事。
高级商务英语口语讲义
1Lesson OneFormal Verbal Communication in Business I正式商业交流（1）–研讨会Part II T he How-TosLeading Seminars/ Questioning Techniques✧General procedures of a seminar/lecture1) Self-introduction2) Introduction of Topic3) Describing sequences and timing4) Highlighting information5) Involving the audience6) Giving instructions7) Checking understanding8) Asking questions9) Clarifying questions10) Evading questions11) Inviting comments12) Interrupting213) Transitions14) Reformulations15) ClosingLanguage ReferenceSelf-introduction 自我介绍Good morning, I'm ---- and I've been invited to give this talk/ presentation / lecture because---I have done research in / I have a special interest in / my experience is inIntroduction of Topic 话题介绍In my presentation/talk/lecture today I shall be dealing with--- The subject of my ---- today is ----What I'd like to do today is introduce/suggest/ analyse/ describe / explainMy topic/subject today is ---I shall be dealing with 2/3/4…. main areas/topics/subjects today Describing Sequences and Timing 程序介绍与时间安排First I want to /spend a few minutes outlining ---/remind you of the background to/summarise the ----/explain---/ present--- Next I shall---/after that I will take the opportunity ofdescribing---/Then we'll look at---Finally I want to---Highlighting Information 重点介绍(Rhetorical questions)So, what does that mean?/How can we interpret this?/What's the explanation for this?/What are the implications of these findings?(Change of focus)What that tells us is/What I'm suggesting is/What is clear is that3(Introducing auxiliary verb)So clearly we do need to--/Obviously they did understandthat---/ Of course you do wan to know why---Involving the Audience 听者的参与Let's have a show of hands, how many of you agree with ----I'm sure we all know what it's like to---Let me ask you spend a couple of seconds thinking about--- Well, what would you do, I wonder---Just look around the room and take a note of /how many men are wearing a tie---/how many people are wearing jeans---/the average age of the participantsGiving Instructions 给予指示For this exercise, we are going to work in pairs: groups of 3/4/5 Make a note of these words/figuresRead the paragraph on page ---Please note that I shall be timing the exercise and you have exactly 7 minutesNow complete the questionnaire and put your name in the top left-hand cornerChecking Understanding 随时观察听者反映Is everyone with me so far?Are there any questions at this stage?Would anyone like me to run through that again?If you have any problems with the detail, don't worry because all the information is in your handoutAsking Questions 询问问题Direct questions/open-ended:What/why/how/where/whenClosed questions :Do you/did you4Delicate questions:I was wondering if/ could I ask you/ would you mind telling me/if it's not indiscreet I'd like to know/might I ask/may I ask Clarifying Questions 澄清问题So you want to know about---/is it the figures that worry you/ when you say---do you mean---/If I've understood the question you want to know about---Evading Questions 回避问题That's not really my field---/ that's a bit outside the scope of today's topic/ I haven't got the precise information with me today/ that's not really for me to say/I'd need notice of that question to answer you in full/this is not really the place to discuss that matter/ perhaps that's a question for another meetingInviting Comments 鼓励并听取意见Has anyone got any questions at this point?Would anyone like to comment on that?Does anyone disagree with my last point?Can anyone confirm my experience?If nobody has any questions then I'll move onInterrupting 中断I'd like to discuss it further, but I think it's time to move on Could I just stop you there---If I might just add----I'm sure we'd all agree, but perhaps we should get back to the main pointTransitions 过渡If we could now turn to---/my next point is---/ what I want to do next is ---/ let's move on to---/that completes my analysisof---/so, now we are going to----5Reformulations 总结If I might just go over that again---/so, in summary---/ just to remind you of the key facts/the main points/ the advantagesof---/my main arguments were---Closing 结束Thank you for listening to me todayI hope you have found my presentation usefulThank you for your attentionQuestioning Techniques 提问技巧Reasons for asking questions:To obtain informationTo find out the opinions of other peopleTo ask other people to contribute ideasTo find out the reasons behind eventsTo seek confirmationThe status of the questionerThe questioner may have an official need to ask questions - work-role, legal power, etc., or the questioner may have an entirely personal curiosity to satisfy. If the role is official, the questioner needs to choose the questioning style with care in order to produce the required results. Questioning can be quite a threatening activity in some circumstances. For example, if the questioner wants information , then the person who has that information may feel that s/he is being asked to give up something that represents an advantage. If the questioner is merely curious in a social setting , then the important point is the level of delicacy of the question. In most cultures, very personal details such as how much money we earn is too private to form the subject of questions by others.6Choices of question styleClosed v. openClosed questions permit only 'yes'/'no' answers. They may therefore be more threatening than open questions because they leave no room for expansion or explanation. The questioner needs to decide if it would be more tactful to ask: Have you finished that report yet?OrHow are you getting on with that report?The first question implies that the report is now due; the second merely asks for a progress statement. The open question allows the respondent to elaborate and does not have overtones of authority.Wh- type questionsQuestions starting with question words: what, when, why, who, how, are open questions but they are also very direct. Too many questions like this have the flavour of an interrogation and may make the person being questioned feel uncomfortable. It may be necessary to preface the questions with phrases that show the questioner is aware of the intrusiveness of the question:May I ask you…Could you tell me…Would you mind telling me…I wonder if I could ask you….I would be interested in knowing…If it's not indiscreet, may I ask ….I know it's not really my business, but….Facilitative styles of asking questions7If the intention of the questioner is really to prompt the interlocutor in disclosing information freely, then question techniques may not be appropriate at all. Instead it might be better to echo and to reformulate in order to give the interlocutor the opportunity to expand.Illustrative dialogueA. Well, I live in a flat in a rather poor part of town.B. Poor part of town…?A. Yes, it's quite dirty and the streets are badly lit. That's whyI don't like going out alone at night.B. So you're frightened to go out alone?A. Well, yes because we hear of attacks and muggings.That's why I want to leave.In this dialogue, speaker B doesn't try to take the initiative, but merely echoes and reformulates to prompt speaker A to say what worries her.Part III Let’s Talk BusinessLEADING THROUGH CHANGE:Listeningas a leaderOften, when we think of communication, wethink of speaking, presenting,writing--delivering a message in some way.But an effective communicator is also adeptat receiving messages. You won't budgepeople toward a goal if they don't feel thatthey've had input, that they've been heardand understood, and that the vision they're8working toward is also their own vision. Listening to your followers is the only way you can make this happen.To be a good leader, HEAR OUT what others have to say:Hold judgment and hold eye focus Listen carefully and with an open mind--if you're defensive you may miss critical information. Don't formulate your answer while a person is still speaking. Watch for subtle body language that may offer extra clues to the speaker's true meaning. Also, hold eye focus. If you don't' look at the person who is speaking to you, you can't establish trust. As a leader, you want followers to trust you and believe in you.End all other tasks. Show respect for people by putting aside your paper, lunch, etc., and don't take phone calls. You'll be better regarded, and you'll save time. By "doing it right the first time," there won't be misunderstandings or any need to repeat information. Be ready to job down notes as the person speaks.Allow the speaker to finish. Don't interrupt. Don't change the subject. Don't finish sentences for the speaker. Remain quiet until you're sure the speaker has completed his or her thoughts.Read between the lines. As you listen to the speaker, listen for what might be left unsaid. It's not always easy for a person to approach someone in a more senior position and tell it like it is. If you want to get an honest opinion of some of your ideas and actions, you'll need to probe. You'll also need to value that feedback and the person who gave it to you. Never shoot the9messenger.Outline your understanding. Once the person is finished speaking, reiterate what you believe to be the main ideas, issues, etc. State them simply and, if possible, try to "rank" them from most important to least. At each step, ask the speaker if you've correctly heard the message. Take the time to be certain, or you've both simply wasted time.Underline major points. Once you and the speaker agree on the main ideas that have been uncovered, focus your attention on one or two of the most important: What needs to be done right now to make the speaker--and you--acknowledge that something positive has been accomplished? What else can be done in the future? Set a date to revisit these main ideas and to discuss progress.Test the waters. Take what you've learned and test it with others. What are others feeling and thinking? Is this an isolated issue? Don't take it any less seriously but if it's a "movement" of sorts, you'll need to address it differently. Testing the waters allows you to explore the real needs, fears and hopes of your followers and incorporate them into your shared vision. Remember, if you're trying to move people in a new direction, you must know here they're coming from.People don't always need leaders to agree with them and act on their suggestions. But people always do need to feel their leader cares enough to listen. When people are uncertain what tomorrow may bring, a leader with a reputation as a "good10listener" may be the most prized employee in any organization. Work hard to make yourself that person.Exercises and DiscussionPart IIII✧Exercise to sensitize your questioning techniques.1 Write on the board a list of 5 or 6 prominent people that everyone knows. Some of these people should be the subject of current controversy.2 Write a question of each type (see reasons for asking questions at the beginning of this unit) and address each of your questions to one of the people you have listed.3 Now grade their questions for levels of delicacy on a scale 1 - 5, with 5 being the most delicate.4 Check their questions for the appropriateness of their style - are they open or closed; direct or indirect? Adjust the phrasing of the questions to suit the level of delicacy.5 Lets discuss the results.✧Give examples of situations where open/closed types ofquestions are generally asked.✧Choose one of the following topics and make it into aseminar. Try to incorporate all the 15 elementsmentioned in part II.-How to boil an egg-How to organize a picnic for your company11-Key factors consumers should be aware of when purchasing a DVD playerRewrite the conversation between John and Mary in Part five. Discuss on the possible outcomes of theconversation with your partner.Part V Supplementary MaterialsGiving CriticismWhen it's necessary to criticise the work of colleagues it is important to do so in a manner that is supportive and that permits the other person find ways of improving his or her performance. To do this we need to:Concentrate on the error, not on the person∙Avoid generalizations∙Provide specific examples of the problems that need attention∙Make helpful suggestions for improvement∙Avoid a one-sided attack∙Avoid insinuations and hints∙Conduct the criticism in private so as not to humiliate the other personRead the dialogue below and make a note of the ways in which John fails to observe the advice given above in his criticisms of Mary's work:John: Come in and take a seat, Mary. This won't take a minute. Mary: What's this all about, John?12John: Well I'm sorry Mary, but I've come to the conclusion that your work's just not up to scratch. I need to see a big improvement if you want to stay here.Mary: I see. I admit I have found these first few weeks a hard, but I need time to settle in and there's a lot to learn.(Knock at the door)John: Come in.Jane: Oh, sorry John, I'll come back later, I didn't realize you were talking.John: That's all right, come in. I was just telling Mary that I don't think she's really up to the job here.Jane: No, I don't want to intrude on a private conversation; I'll come back later.Mary: So what are you saying John, are you firing me?John: No; but I have to say that if this little talk doesn't make you realize where you're going wrong, it may come to that.Poor Mary! John has just attacked the standard of her without giving her any idea of where she is going wrong; on top of that he's repeated the criticism in front of another member of staff. By using some of the suggestions below, see if you can rewrite the dialogue so that John offers Mary constructive and positive criticism that will help her to improve her performance: ∙Invite Mary to a private interview∙Ask if she is ready to discuss the standard of her work∙Acknowledge the fact that she is new to the company and that there is a lot to learn∙Say that her reports are lacking in detail and accuracy∙Ask her if she is aware of that∙Say that she is often late in the morning13∙Ask her if there are personal problems that make it difficult for her to arrive on time∙Say that some of the clients she deals with have complained that she misses appointments∙Ask her if she can explain why this is∙Ask her if there is anything you can do to help her improve in these areas.∙Set a date for another talk in a few weeks to review her progress.If John conducts the interview along these lines, Mary will: ∙Know exactly which aspects of her work are unsatisfactory ∙Will have the opportunity to explain why she has problems ∙Will not be publicly humiliated∙Will feel that she is getting support in her efforts to improve.Reference✧Brenda Townsend Hall,1998✧14Lesson TwoFormal Verbal Communication in Business II正式商业交流–商业演示（2）Part II T he How-Tos✧Four parts of a presentationFormal presentations are usually divided into four main parts.●The introduction●The overview●The body●The endingThe introductionAt the very least, the introduction should introduce the subject of your presentation.“Today I‟m going to tell you about the recent improvements that have been made to the XL series of engines.”Depending on the situation, it will also do one or more of the15following:●Give the audience a reason to listen“These improvements give greater fuel efficiency and also lower production costs.”●Provide background information.“As you probably know, our market share has been falling in recent years.”●Narrow the topic.“In particular, I will show you how these improvements make our engines better than our competitors.”The overviewThe overview provides a preview of your presentation for the audience. It is easily done by explaining the structure of your presentation.“First, I‟m going to describe the new features of the engine.”“Second, I‟ll show you some performance data of the engine‟s fuel efficiency.”“After that, I‟ll explain how the new features will allow us to reduce production costs.”“Finally, I‟ll show a comparison with our competitors‟ models.”The overview is very important. It helps the audience to organize the way they listen. It is similar to the contents page of a book.16As long as the presentation is well-organized, the overview is the easiest part of the presentation to prepare.The bodyThis is the main content of the presentation. How it is organized will depend on the type of presentation. It should be organized logically to match the overall purpose of the presentation.The endingThe ending usually does two things.It reviews the information and ideas that were presented in the body of the presentation. This is called the summary.“As you can see, these improvements increase fuel efficiency and allow us to lower our production costs.”It restates the main purpose of the presentation which was stated in the introduction. This is called the conclusion or concluding statement.“I am sure these improvements will allow us to win back our market share.”Delivery skills1. Look organizedThe audience will have confidence in someone who seems to know what he or she is doing. Arrange your papers on the desk. Check the OHP（over-head projector）. Put your bag in17a suitable place. Put your notes in a suitable place. Change the seating arrangement if you don‟t like it. Check that everyone can see you and your visual aids.2. Use natural gesturesDon‟t try to be a great actor.Rely mainly on the content of your presentation, not on acting skills. Use the same gestures you would use if you were explaining the same thing to a colleague in a one-to-one conversation.To ensure that you use gestures naturally, avoid clasping your hands behind your back, clasping them in front of you, or placing them on your hips.If you are holding notes, try to hold them in one hand, leaving your other hand free to make gestures.3. Eye contactLook at individual members of your audience, just as if you were having a conversation with them. Don‟t bury your head in your notes. Try not to look at the ceiling when you can‟t remember what to say.4. SignalingIn writing, you use paragraphs to show the parts of your presentation. In presentations, you have to do it in other ways. You can use verbal techniques and non-verbal techniques. Verbal techniques involve using a mixture of linking phrases, intonation, and pauses. Non-verbal techniques can include changing positions, turning pages of your notes, and changing18the OHP slide.5. PronunciationMake sure you know how to pronounce the words in your presentation. Be particularly careful of words that are used in both your language and English. These words can be false friends.6. Avoid distractionsA hole in your shirt will get attention, but it will divert attention from what you are saying. So will the following:●Passing round things for your audience to look at while youare speaking.●Having a slide displayed on the OHP while you are talkingabout something else.Part III Let’s Talk BusinessPulling It Out of Thin Air - What to say when you forgetwhat to sayIt's like when a plane hits an air pocket-your intestines throb in your brain-pan. You're flowing smoothly through your presentation (without notes or with bulleted notes that suddenly no longer make sense) and wham! You go blank. There's nothing upstairs. Nothing on-line. Your mind is as blank as a blackboard in August.You lick your lips, clear your throat, and say "uh" enough times to jumpstart an outboard. Your eyes begin to dart about in desperation, and as the internal pressure mounts, the real signals of distress pour out: giggling, blushing, and19embarrassing true confessions of just how lost you really are, revealing only your lack of preparation and diminished professionalism.WHAT TO DOFirst, use an ounce of prevention. Rehearse out loud frequently enough to internalize your message. Strangely, if you try to memorize your remarks, you're almost sure to go blank. Understand why you're speaking the words you choose, and say them in rehearsal until you have a gut feeling for the essence of your message.Use your visuals as a road map, if possible. Using graphic images or bullet points, rely on your visuals to keep you on track. Visuals should not serve as a script, but rather as a series of trigger points that generate discourse.Keep your notes nearby. Make sure they're written in large, colorful writing. They'll be easy to read when you're under pressure.Focus your eyes on one person in the audience when you go blank. They'll think you're being forceful and dramatic. Then, after about four seconds, move your eyes to another person. Do it again. Keep doing this through the silence until your brain comes back to life.Repeat what you just said. Using repetition is a good speaking technique anyway. Keep repeating yourself until your mind clicks into gear. Or say something that parallels your subject, and chances are, within seconds, you'll be back on track.Ask the audience a question if it's a small group. "Marilyn, what are your thoughts so far?" Make it an open-ended question so Marilyn can't say simply "yes" or "no." That way, you get more20time to think as Marilyn speaks. If you're speaking to a large group, ask a rhetorical question. Again, you'll probably wake yourself up quickly.Ask for help. "Where was I?" is not a shameful thing to say. Most audiences will be sympathetic. Everyone knows the pressure of speaking. Just don't do it repeatedly or make a big deal out of it.Exercises and DiscussionPart IIIILook at the sample presentation below and:-Try to identify those four parts mentioned in Part Two-In case the presenter here went blank right after the third paragraph, any suggestions from you to save the poor guy from embarrassment?2122Check out one infomercial you really hate to see. Try to transform it into a 3-minute long business presentation by using some language references in part five.Part V Supplementary MaterialsLanguage referenceBelow is a list of phrases and sentence patterns that may help you prepare your presentation. Remember, however, that every presentation is unique, and you must decide for yourself which language is appropriate for your presentation.The introduction 介绍Basic introduction 基本介绍Today I‟m going to tell you about a new kind of material.今天我将要介绍一种新材料I‟d like to talk about our recent sales performance.我想介绍一下我们最近的销售业绩。
bec口语第二部分
口语第二部分题1 what is important when evaluating the success of teamwork ?Mutual trust is the secret of successful teamworkFull cooperation among team members has a direct impact on the success or failure of the team Timely communication and decision making will also help to improve team efficiency2 what is important when communicating management messages to the staff ?It is important to clearly state your overall purpose and expectationsProviding feedback on their performance is also importantManagers should be more open in sharing information3 what is important when aiming to control production costs ?Quality suppliers :it is important to cut down the cost of raw materialsEfficiency of production line is another important thing to considerMeasures should be taken to eliminate waste4 what is important when aiming to slash business overheads ?business overheads and expenditures needs to be budgeted and apportioned as fairly as possible to different department of the businessLong-term effect should be considered ,we should not aim to seeing instant effectWe also need to involve our staff members into the overheads reduction plan and try to see if they have anything to contribute to it5 what is important when coping with a heavy workload ?Company should introduce more benefits programmesTime management is also importantCompanys should also care about staff's mental health6 what is important when designing a layout of an office ?We have to appropriate use of space properly .we should establish work area for different tasks such as computer activities ,storage space and paper workLighting is also critical .we should consider how much lighten and what type of lightening is neededIt is also important to consider health safety and comfortable7 what is important when developing logistic strategies ?Customer service is where supply chain management or logistic startLogistic is about managing the flow of material and the flow of informationYou should also consider order processing and warehouse management and inventory ,material management8 what is important when measuring corporate performanceBusiness activities can have environmental impactsCode of ethics is the core of company culture and is an important tool for company striving for long term growthProfit and margins9 what is important when selecting a employment interviewer ?Personal qualities are important such as humility ,the ability of thinking objectively Interviewing skills such as the key to raise questionsExperience in coping with people from various backgrounds10 what is important when choosing a training programme to attend ?Consider the training contentTrainer's qualification .to make a course effective ,trainers play a very important roleLocation of training can not be ignored .11 what is important when choosing a new career chance ?It is important to consider location ,especially for one who is married and has childrenStarting salary is also important ,though may not the most important oneWhether you new job really fit you12 what is important when thinking about going for a promotion ?Work-related qualities are important ,these include qualifications training,skills and ability Relevant personal qualities,such as loyalty and responsibilityConsider your strengths and weaknesses and try your best to make up your weaknesses13 what is important when motivating senior executives ?The offer of stock options is important .in doing so ,senior executive's fortune is closely connected with the company'sSpecial benefits are also important .such as company car ,mobile phone and first-class air travel and so onBase salary short term incentives14 what is important when aiming to retain good staff ?Creating a pleasing work placeCareer plansTraining15 what is important when manage ineffective performanceTraining ,offering relevant training programmes would improve staff's abilityTransfer to another job or department can be important and useful tooWay to motivating the individuals are important as well16 what is important when deciding base salaryComparison with other companys is important .if your base salary is higher than others, it will attract a large number of candidateAvailability of local forceCompany finance and compensation policy .keep staff's salary at a acceptable level17 what is important when dealing with employee's misconductThe role of immediate can be very important .To correct employee infractionsColleagues assistance18 what is important when planing health and safety training for employeesSelect the right and related topicsStaff involvement in designing and implementing the training programme is important Opportunity for Retraining is very important because health knowledge should be emphasized and reinforced from time to time19 what is important when managing a busy schedule ?Time management skills:a keeping to do list will remind you of all essential task s to be finished it is a powerful way of organising yourselfCooperation with others who is around youUse advanced technology will help you to speed up20 what is important when managing job stress ?Developing hobbies is very importantYour job target is also important .reexaming you job goals and make some realistic oneGetting enough sleep and nutritious food21 what is important when development new product ?Market research :find if their is a market for this new productPricing is very importantPositioning your new product22 what is important when setting price for new product ?Costs competitors price quality23 what is important when promoting a productAdvertising sales promotionDirecting marketing is also important.direct mail telephone and internet24 what is important when deciding packaging for a productBest image of the product :colour texture and designThe packing design is also important ,the packaging should catch buyer's eyesOffer consumer convenience :make it easy to open the container and use the product25 what is important when choosing household appliance ?Brand name :well known brand name means high quality,better after-sales service Technology, find out if they use the state of the art technologyPrice26 what is important when dealing with customer complaints ?Remain calm suggesting a solution do not make any promise that you can not keep27what is important when maintain customer loyalty ?Discounts quality products service28 what is important when choosing an airline for a business trip ?In-flight catering :many business man will have to work right after they get off the plane and they may faced with jet lagDestination offered :if your company has business in european countries ,you would better choose a airline with flight to all major european citiesService ::such as video,that will make you relaxed ,otherwise ,you may feel dull during the flight time29 what is important when choosing a hotel for people traveling on business ?Location facilities provided price30 what is important when planing business trips ?Purpose travel arrangement luggage delegating essential tasks staying accessible31what is important when having a business trip abroad ?Arrive early and leave time to rest.Dressing properly:you should show respect to your host32what is important when selecting staff to fact-finding tours abroadPosition in the company .related to the tasks to accomplishPrevious experience .33 what is important when designing a company brochure ?Company culture :presenting your corporate image to the publicCostsConsider the target market the interest :to make the brochure as attractive as possible34 what is important when designing a company magazine?Target audienceContents includedCostsThe numbers of issues35 what is important when sending corporate gifts to foreign business clientsCulture differencesCompany logo :it should me small ,otherwise ,it will be look like a company advertisement Highest quality and the best tastes .ti conveys our warm feelings of respect and appreciation36 what is important when dressing for a job interview ?Professional image:you have to quiet aware how the interviewers will see you, first impression is important ,so it would me more appropriate to dress a bit conservatively ?37what is important when entertaining your business clients ?It is very important to have a clear plan in mind when we come to the meeting ,that is to say ,we have to work out a list of objectives to achieve ,while we entertaining them,we quietly and smoothly direct the meeting toward our goalsCostInterests38 what is important when selecting a company location ?Transportation costs ability to attract new recruits convenient39 what is important when exporting goods or services for the first time ?Cultural difference :.culture differs from country to country meet their interestProfessional adviceSelected staff40 what is important when entering a franchising agreement ?Brand name ,fanchisees can use the well-recognized brand name to make profitsTraining programmes :which should include managing skillsShould have the minimum amount of money for opening a franchised company :there will be a various costs including the franchisee fee and opening costs ?41 what is important when dealing with competition ?Pricing policy advertising policy product and service quality42 what is important when conducting computer training ?External expertsParticipant:get as many as people as possible in computer training because will become more and more popular in the futureEquipped some staff members to be on-site mentors43 what is important when choosing new computer equipment ?Reputation of the manufacturer:reliable and the quality is highProvision of staff trainingAfter-sales service44 what is important when introducing a new computer software?Potential benefits to find out if it can help your work easierConvenience to use:should be easy to learn and operateHardware requirement45 what is important when improving network security in a computer ?Regular reviewSecurity systems :internet security threats are becoming increasingly more complexTaking advice from consultant46 what is important when setting up a company websitePossible benefitPromotionDesigning47 what is important when designing a company website?Content :rich and relevant information like company profile,the achievement and the latest developmentIt should look nice and attractiveProfessional people engaged in designing updating of the content is also important48 what is important when choosing an internet company to buy from ?Delivery timeSpecial offersWide range of goods49 what is important when deciding to sell products on the internetConsider security for customersDistribution systemLook at rivals :try to find out their strength and weakness50 what is important when starting job sharing scheme ?Compatible work partnerRole defining .a clear defing of roles is also important ,we should clarify goals respectively Communication :share information and experience51 what is important when introducing job sharing system ?Suitable types for jobsPass on information52 what is important when planing a meetingMeeting agendaThe size of a meetingA suitable venue :convenient53 what is important when chairing a meetingPreparation :consult with the secretary about agendaKeeping to the agenda :cover all the items and all the topics are discussedKeeping to time54 what is important when deciding whether to attend a meeting ?LocationSpeakerTopic covers55 what is important when attending a business meeting ?Listening carefully:shows respect to the speaker and make a better understanding Taking noteCareful preparation56 what is important when planing a presentation ?Practice beforehandResearching the topicDressing properly57 what is important when exhibiting at trade fair ?Careful planing58 what is important when planing the layout of a stand ?Attract customerSecurity of exhibitsSpace arrangement : make customer feel comfortable。
BEC口语part2
Book 2What is important when entertaining clients?∙types of activities∙CostFirstly, we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.What is important when choosing retail premises to rent?∙Location of site (transportation)∙Length of contract∙Demand for products or services∙Labor costs∙Competition∙Local workforce availableFirstly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Secondly, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.What is important when deciding on packaging for products？∙Image∙production processThe packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery.What’s important when packaging?∙image∙production process∙convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention.Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage. (We should also consider the transit process so that the package we design will protect the product against spoilage.Apart from these two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What is important when selecting staff for promotion?∙Attitude to work∙Current performance∙Personal qualitiesAttitude to work工作态度: The staff who holds a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.Communication skills，Cooperation skillsWhat is important when considering a career change?∙Further study or training∙Opportunities for future promotion∙Salary∙Location∙Company reputationFirstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider career change.Location must betaken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.What is important when planning an advertising campaign?∙Market research∙Selecting appropriate mediaMarket research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.Pricing: After carrying out market research, we can know what the most rational price of a new product is.What is important when choosing transport for business trip?∙Convenience∙Cost-effectiveness∙ComfortFirstly, Convenience transport can help to make your trip easy, efficient and free from fatigue.Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.What’s important when exporting goods or services for the first time?∙Cultural differences∙Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which maylead to big losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What’s important when dealing with complaints from clients?∙Offering an apology∙suggest a solution to the problemOffering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.It is necessary to suggest a solution to the problem as well.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.What is important when setting prices for new products?∙Production costs∙Competitors’ prices∙Demand∙QualityThe first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.Quality质量:If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.What’s important when aiming to reduce staff turnover?∙Financial incentives∙career structure∙Pleasing work environment∙flexible working hours∙trainingFirstly, financial incentives are important. Staff wants some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Secondly, career structure is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employ ees’ fulfillment.)Thirdly, creating pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Book 4What is important when Planning a presentation？∙Audience∙Equipment neededFirstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience.Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also, You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.What is important when selecting an interpreter for a meeting with foreign clients?∙Experience∙ReliabilityFirstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target countries also important too.Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings, keeping information learned at the meetings confidential and interpreting accurately what is being discussedWhat is important when introducing a new product range onto the market?∙Timing∙advance publicityFirstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grabs much market share as possible.Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity.-- to have a news conference to declare the introduction--to advertise on TV/radio, in newspaper/magazines--to deliver samples of the new product (delivery can be made in the streets, in supermarkets, to people’s homes etc.)What is important when aiming to improve career prospects (职业规划)?When aiming to improve career prospects, I would take three factors into account, a good reading habit, a good command of foreign languages, a further education and organic frame of the worldTo start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions.Secondly, foreign language learning is becoming increasingly（有意识的替换more and more）popular in companies because it guarantees effective communication with overseas business partners.Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aiming to improve career prospects?∙Reading business articles∙Learning a foreign language∙TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.What is important when deciding how to transport goods?∙Destination∙Speed∙delivery and loading of the goods∙priceWhen you are deciding how to transport goods, the destination of the delivery is the prime element to be consideredFor the sake of (为了)convenience, various means of transportation should be adopted with regard to different distance of the delivery.Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）.On the other hand ,delivery and loading of the goods should not be neglected. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, the company can suffer from a huge loss.And now it comes to the last point: price. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示),we would definitely choose the one that grants us the best offer.What is important when purchasing new machinery?∙the level of automation∙the level of automation∙quality∙safetyFirstly, When purchasing new machinery for production line(生产线), the level of automation should be considered first. Just imagine how much labor it will save if the whole processes computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency.Secondly, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）.Furthermore, quality should be viewed before the purchaseFinally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case What is important when selecting a retail sales assistant?∙previous experiences∙appearance∙some basic skills and qualitiesWhen selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experiences, he or she may get a priority or privilege（优先权，特权）for the position, because as many other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearances of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with our customers is very important（论点4）. It can help us to improve our achievements and make sure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important when contacting clients by telephone?∙calling at the right time∙listen carefully∙positive and enthusiasticWhen contacting clients by telephone, we have to cover the whole range of business master in a limited time, so we have to be very brief and efficient in every minute available (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, you should make sure that you that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point.Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listenerThirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to (论点4), such as do not hang up first. We often say that the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve the problems effectively.What is important when managing change?∙clear objective∙communication∙Technology and qualified personnel.In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight）.In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint （蓝图）of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable（不可避免的）way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of enterprises and they are the software and hardware that drive the enterprise to work in a full speed (全速进行）. Without them, it is hard to keep pace with the time.The last but not the least, creativity is also important (论点4). Even a single innovative idea may be capable of helping an enterprise to take the lion’s share in the market.What is important when considering setting up a staff canteen?∙Employees' opinions.∙Cost∙financial situationWith respect to setting up staff canteens, I suggest that we should be aware of the following four factors.First of all, I think we should listen to the employees' opinions. If most of the employees agree to setting up a canteen and the company can afford the expenditure. I think the company should not refuse to setting up a canteen. Facilitating employees will finally benefit the company. To consider their opinions is to respect their interests.Secondly, It is necessary for the company to consider the expenditure of setting up a new canteen. Because the company needs profit to sustain itself run. The company can also strive for investment from others. Make sure setting up the canteen is beneficial to employees and companyWhat is important when working as a teacher ?∙sharing expertise∙deciding responsibilities∙monitor the studentsWhen working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to （依靠，求助于~~~）the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibilities of his/her fellowman. In this case, it is better to tackle with（与do with, deal with, cope with同义）the whole thing in an organic way rather than on a piecemeal（七零八碎的）basis. In other words, the person on the teaching position should be crystal clear（又一次碰到，意为完全明白，十分清楚）of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed by the supervisor and simultaneously to invoke the creative spirit out of them（论点4）. In this way, we can improve the behavior pattern of the students and make full use of their potentialities.What is important when negotiating a contract with a customer?∙customer’ needs∙available budgetIf I am negotiating a contract with a custom er, I will firstly take the customer’ needs into consideration. The reason is very simple: it is the basis of the undergoingnegotiation; we are sitting around the negotiating table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That’s why it is an international practice（国际惯例）to consider about the budget first and reasonable design of the contract comes after that.Besides the abovementioned points, long-term cooperation is also an essential element（谈判中既要考虑到short-term profits, 又要考虑到long-term relationship）. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable (favorable price优惠价格), or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle（不变的原则）to honor the contract and maintain commercial integrity.。
高级口译教程经典背诵版之礼仪演讲
高级口译教程经典背诵版之礼仪演讲UNIT TWO A CEREMONIAL SPEECHTEXTPASSAGE ONE汉译英：1．副总统阁下，威廉斯夫人：贵宾们：女士们，先生们：Your Excellency Vice President and Mrs. Williams, Our distinguished guests,Ladies and Gentlemen:2．我为能在此设宴招待威廉斯副总统和夫人以及其他贵宾而深感荣幸和愉快。
It is my privilege and great pleasure to host this banquet in honor of VicePresident and Mrs. Williams and other distinguished guests.3．愿借此时机向各位来宾表示热烈的欢送。
I would avail myself this opportunity to extent my warm welcome to you all.4．我的心情可以引用孔子在论语中的一句话来表示：有朋自远方来，不亦乐乎？A remark the Analects of Confucius best expressed what I feel now, 〞It is such a delight that I have friends visiting from afar.〞5．显而易见，威廉斯副总统的这次访问说明了阁下愿意继续推进我们两国之间友好合作关系的决心。
Evidently, Vice President Williams’ current visit has demonstrated hisExcellency’s determination to further enhance the friendly and cooperativerelations between our two countries.6．我深信，两国高层领导人之间的频繁互访，不仅有助于我们两国之间关系的改善，而且还有助于亚太地区，乃至整个世界的和平和稳定。
BEC中级-口语第二部分
（二）小演讲本部分考试为小演讲。
每个考生分别会得到一张带有三个不同题目的卡片，每个考生的题目都不相同。
三个题目各有侧重点，其中一个题目适合商务经历有限的考生，一个题目适合略有商业经验的考生，还有一个题目适合比较熟悉商业某领域运作的考生。
因此考生应当认真审题，以选择适合自己的那一个题目。
考生选完题后准备一分钟，然后根据题目要求和所附有的两三点提示作一分钟的简短发言。
每个考生做完发言之后另外一位考生要根据他刚才的发言对其提出一个问题。
这一部分所涉及的范围相当广泛，但大多数与商务有关，考生应注意商务运作中各环节具体操作的重要性及其原因，如公司员工参加培训班的重要性应当从哪些角度去分析、选择公司驻地应有哪些重要性等。
1. 应试技巧：（1）充分利用准备时间，仔细审题，罗列自己的主要观点和论点。
（2）演讲结构要完整，引题，观点陈述和结尾要清晰，衔接自然，有逻辑性。
（3）论点论据要充分，将论点充分展开，不可一味的重复论点。
（4）如果想不到更多的论点，在一分钟之内能就一方面发挥拓展开来也可以得到理想成绩。
因此，考生在这部分的观点论述不见得要面面俱到，只要能够清晰明了、有理有据地去表达即可。
2. 考试演示考题：A. What is important when...?Motivating staff• financial benefits• career development opportunitiesB. What is important when...?Satisfying customers• a good after-sales team• more communication with customers参考答案：Sample A:Well, I'm very interested in this topic -- what's important when motivating staff. Personally, I think there are three main important factors: financial benefits, career development opportunities and an easy-going boss.Firstly, the financial benefits should be the most important factor. They may include good salary, bonus and other perks. As we know, most people work to live instead of working for fun. And also as the saying goes, money can make the mare go, so money is very important in motivating staff. Secondly, career development opportunities are quite important. Actually, there is nobody who does not want to be promoted. If staff cannot see any good career prospects, they will probably quit the job. Finally, an easy-going boss is also important. Nobody wants to work with a difficult boss.To sum up, financial benefits, career development opportunities and an easy-going boss are important in motivating staff.Sample B:Well, I'd like to talk about the important factors that contribute to customers' satisfaction.First of all, we need a group of excellent after-sales service team. It is true that it is not easy to meet the needs of every customer, but our responsibilities involve handling customers' complaints and trying every means to solve their problems. In order to have an efficient group of after-sales service team, we must organize some staff training courses. In addition, we need to carry out surveys on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. Based on the result of the surveys, we can make improvement.In a word, more communication with customers and a good after-sales team can help improve customer service.3. 实用表达法（1）引出话题第二部分的考题一般都是以What is important when…引出的，问的是做…时要考虑的因素。
BEC考试高级口语手册(word)
BEC高级口语整个考试时间：16分钟左右。
第一项：询问个人信息本项考试的时间：3分钟左右。
本项考试的形式：由考官逐个向考生提出问题，考生进行回答。
本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。
通常，为了核对考生资格，考官会问以下问题：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. Tha t’s R-A-Y, Ray.本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。
本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。
考生们必须认真对待。
考生在本项考试中必须做到：1．克服考试开始时的紧张情绪。
方法：提前进入考场，适应考场环境。
了解考试模式，进行模拟训练。
2．听清考官所问之问题。
若没有听懂，可以要求考官重复其问题。
方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。
3．全面地回答考官提出的问题，不能跑题。
实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。
然后阐述理由。
B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。
C. 对于考官提出的选择疑问句，方法同A。
4．不要与另一位考生交流，不要干扰另一位考生的答题。
5．有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。
出现上述情况，切忌紧张。
Part One (interviews)In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts aboutthree minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.General ProcedureExaminers’ greeting and self-introductionCandidate’s names and hometownsMarksheets requiredQuestions for referenceCan you tell me about yourself?Can you tell me about your hometown?Can you tell me about your friends?Could you tell me about the facilities in your hometown?Could you tell me about your reasons for learning English?Could you tell me about your interests outside college or work?Could you tell me about your ambitions for the future?Could you tell me why you chose this type of work?/these studies?Could you tell me how much you use English at work?/in your studies?Could you tell me what you like best about your work?/studies?Could you tell me what you like least about your work/studies?Could you tell me how important you think English is in business life in China?Could you tell me how important you think imports and exports are to China?Could you tell me what effect you think technology is having on business life in China?Could you tell me what effect you think advertising has on people in China?Could you tell me how working life is changing in China?Could you tell me how important you think the tourist industry is to China?Can you tell me about your reasons for choosing your profession or studies?Can you tell me what you hope to achieve professionally in the next five years?Can you tell me how important a foreign language is to you in your work or studies?Can you tell me how you relax from your work or studies?Can you tell me what you would like to change about your work or studies?Can you tell me whether you would like to work or study in a foreign country?Can you tell me which foreign language you think will be most important in the future for business in China?Can you tell me what you think is the biggest change in working life in China?Can you tell me how important you think it is for people who work in business in China to be familiar with information technology?Can you tell me which professions are most useful for China?Can you tell me how people’s attitudes to work are changing in China?Can you tell me which you think are the most important new commercial activities in China?第二项：话题的讨论本项考试的时间：6分钟左右本项考试的形式：每个考生从给定的三个话题中任选一个进行一分钟的阐述，在阐述之前有一分钟进行准备，可以做笔记。
BEC高级口语专帖parttwo（3）1
21. The importance of providing employees with clear job descriptionsA: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what their bosses expect from them. Then they can work according to their aims without any misunderstanding of their jobs which will definitely improve the efficiency of your employees’ work. In addition for managers clear job description can enable them to know their subordinates’ work better and to monitor and control their work effectively.22. The importance of understanding cultural differences when working in an international environmentA: (请根据课本第七课所划之内容进⾏回答)23. How to ensure that company growth proceeds at the optimum rateA: first we should control the expansion of our company which if not appropriate can cause too much bubble and give a false impression of prosperity. Second plan our company’s future carefully. This includes considering in detail the budget of our company; opening more markets for the company’s products and gearing our company towards a right direction in which its development can be sustainable sound and rapid. Third make sure that we can get all the resources needed for our company’s development including the materials we need to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.24. How to manage a heavy workload effectivelyA: first we should have a timetable illustrating all the details about the work of every staff within a day, a month or even a year. We can deal with more workload while shouldering more responsibility if we can arrange our work in advance. Second make sure that we can communicate with our colleagues effectively so that we can make use of their advice or ideas to help us solve the problems or unexpected things occurring in our work. Third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.25. The importance to a company of having a Health and Safety policyA: as a kind of legal document Health and Safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it explains in detail what the staff should and should not do in order to keep themselves safe in their work. If those accidents or injuries do happen the Policy made by the company can also be used as reference in case of civil liability. Besides the Health and Safety policy can serve as a record which will be very useful if an inspector questions the company’s precautions on health and safety.26. How to ensure that staff at all levels receive appropriate feedback on individual performanceA: we should establish a complete set of evaluating system within the whole company to monitor individual performance of every employee and to report their performance to the board and the department they belong to. Their performance is judged on the basis of their position and responsibility and in accordance with their personal abilities. Of course any other factors that will affect their performance directly or indirectly will also be taken into consideration. Besides the feedback will be sent directly to our employees’ mailbox immediately after their performance is evaluated.27. How to maintain customer interest in a company’s productsA: usually customers are interested in the products which have high reputation or world-wide brand names. Therefore a company should try to keep the fame of their products and develop its products into a global brand in order to attract its customers. And of course customers are often concerned about the quality of the products they are intended to buy. In this regard a company should make their products reliable to use. In addition a company should upgrade their products in a direction that will lead to a multi-functional and user-friendly kind of products. Try to show your customers that your products have great potentials so that they will keep their interest in your products。
BEC高级口语Part 2 3
1.What is important when planning a presentation?•Finding out about the audience•Researching the topicWhy is it important to know who the audience are?How important is it to research the topic? (Why?)How important is it to practice the presentation before giving it for the first time? (Why/Why not?) .Is it important to consider using different types of equipment? (Why/Why not?)2.What is important when aiming to improve customer service?•Staff Training•Customer Satisfaction SurveysIs staff training the most important thing to consider? (Why/Why not?)Why is it essential to consider surveys of customer satisfaction? How important is it to review prices and discounts? (Why/Why not?)How important is it to consider rewards for customers? (Why/Why not?)3.What is important when managing a project? •Encouraging Teamwork•Keeping to scheduleIs teamwork the most important thing to consider? (Why/Why not?)Why is it important to keep to the schedule?Why is it important to monitor progress?How important is it to consider staff training? (Why?)4.What is important when motivating staff?•Financial benefits•Career development OpportunitiesHow important are financial benefits for motivating staff? (Why/Why not?)How important is it to offer opportunities for career development? (Why?)Is it important to offer training opportunities? (Why/Why not?) Why might social events be important for motivating staff?5.What is important when dealing with competition? •Pricing policies•Advertising strategiesWhy are pricing policies important to consider?How important is it to consider advertising strategies? (Why?) Why is monitoring customer service essential?How important is it to develop a wider range of goods or services to offer to customer6.What is important when planning health and safety training? •Selecting topics •Selecting staff to attendWhy is selecting the right topics important?Why is it essential to select the right staff to attend the training course?How important is the length of training? (Why?)Is it important to offer re-training to staff? (Why? / Why not?)7:What is important when choosing new office equipment? •Prices and discounts•Brand namesAre prices and discounts the most important things to consider? (Why/Why not?)How important is the brand name? (Why/Why not?)Why is it important to consider after-sales service?It is important to consult staff before buying new equipment? (Why/Why not?)8.What is important when entertaining foreign business clients?•Venue for entertainment•Cultural DifferencesHow important is the venue for the entertainment? (Why?)Why is it important to consider cultural differences?What kinds of information about the clients is it essential to have? (Why?)How important is the cost of entertaining business clients? (Why/Why not?)9.What is important when aiming to reach new markets? •Market research•AdvertisingWhy is it essential to carry out market research? How important is it to consider advertising? (Why?)How important is it to consider the cost involved? (Why?)Is it essential to consider competitors' products? (Why/Why not?)10.What is important when choosing a management training course to attend?•Programme Contents•Length of courseWhy is it important to consider the programme contents carefully?How important is the length of the course? (Why/Why not?) How important is the reputation of the course provider? (Why?) Is it essential for the course to offer formal qualifications? (Why/Why not?)11.What is important when relocating a business?•Local workforce available•Location of siteHow important is it to consider the local workforce available? (Why?)Why is it important to consider the location of the site?Why is it important to consider the transport network? How important is it to consider the costs involved? (Why?)12.What is important when advertising a new product? •Target markets•Choice of mediaWhy is it essential to consider the target markets?How important is the choice of advertising media? (Why?)Why is the timing of the advertising campaign important?How important is the cost of advertising?13.What is important when starting a new job?•Knowledge of company procedures•Help from company staffIt is essential to know about company procedures? (Why/Why not?)How important is it to have help from existing staff? (Why?)Are opportunities for training important? (Why/Why not?)How important is it for people to know how to use company equipment when they start a new job? (Why/Why not?)14.What is important when selecting staff for marketing trips abroad?•Position in the company•Previous experience of other countriesIs the position of members of staff the most important thing to consider? (Why/Why not?)How important is it for staff to have previous experience of working in other countries? (Why/Why not?)Are foreign language skills essential on trips abroad? (Why/Why not?)How important are social activities during marketing trips abroad? (Why?)15.What is important when aiming to reduce production costs? Efficiency of production lineCost of raw materials Is increasing the efficiency of the production line the most important thing to consider? (Why/Why not?)How important is it to make savings on the cost of raw materials? (Why?)Is it important to consider introducing shift work? (Why/Why not?)How important is it to monitor overheads?15.What is important when choosing people to work in teams? •Variety of experience•Personal qualitiesIs variety of experience the most important thing to consider? (Why/Why not?)Is it essential to consider personal qualities? (Why/Why not?) How important is it to consider people's qualifications? (Why/Why not?)Is it essential to consider your own impression of people? (Why/Why not?)16.What is important when dealing with a heavy workload? •Time management•Sharing tasksWhy are time management skills essential?How important is it to share tasks with other staff? (Why/Why not?)In what ways is technology important for saving time? (Why/Why not?)Is it important to ask for assistance from colleagues? (Why/Why not?)17.What is important when developing new products? •Market research•PricingIs it essential to carry out market research? (Why/Why not?) How important is the pricing of a new product? (Why?)What aspects of product testing might be important? (Why?) How important is it to consider competition from other products? (Why/Why not?)18.What is important when being interviewed for a job? •Information about the company•Personal appearanceHow important is it to have information about the company? (Why/Why not?)Is personal appearance important? (Why/Why not?)Is self-confidence essential? (Why/Why not?)Is it important for the candidate to ask questions at the interview? (Why/Why not?)19.What is important when exhibiting at a trade fair? •Quality of display•Staff selectedHow important is the quality of the company's display? (Why?)Why is it essential to select appropriate staff for the exhibition stand?How important is it to provide written information for visitors? (Why/Why not?)Is it essential to get feedback from visitors? (Why?)20.What is important when introducing a reward system for staff?•Purpose of the reward system•Types of reward offeredWhy is it essential to consider the purpose of a reward system? How important is it to consider the types of reward offered? (Why/Why not?)How important is it to consider the kinds of achievement to reward? (Why/Why not?)Why is it essential to ensure that the system is fair to all staff? 21.What is important when entertaining clients?•Types of activities•CostWhat types of activities are important to consider? (Why?)Is it essential to consider cost? (Why/Why not?)How important is the venue? (Why/Why not?)Is it important which company personnel are involved in entertaining clients? (Why/Why not?)22.What is important when choosing retail premises to rent? •Location•Length of contractIs location the most important thing to consider? (Why/Why not?)Why is the length of the contract important?How important is cost? (Why/Why not?)How important is it to consider the condition of the premises?(Why/Why not?)23.What is important when deciding on packaging for products?•Image•Production processWhy is image important?How important is it to consider the production process? (Why?) How important is the cost of the packaging? (Why/Why not?)Is it essential to carry out market research before deciding on the packaging? (Why/Why not?)24.What is important when selecting staff for promotion? •Attitude to work•Current performanceIs the employee's attitude to work the most important thing to consider? (Why/Why not?)Is it essential to consider an employee's current performance? (Why/Why not?) How important is it to consider the employee's ambition? (Why/Why not?)How important is it for the candidate to have appropriate skills for the new post? (Why?)25.What is important when considering a career change? •Future study or training•Opportunities for future promotionWhy is it important to consider further study or training?Is it important to consider opportunities for further promotion? (Why/Why not?)Is it essential to consider financial rewards? (Why/Why not?) How important are flexible working arrangements when considering a career change? (Why/Why not?)26.What is important when planning an advertising campaign? •Market research•Selecting appropriate mediaHow important is it to carry out market research? (Why/Why not?)Is selecting the appropriate media the most important thing? (Why/Why not?)How important is it to budget effectively? (Why?)Is it essential for the advertising campaign to support the image of the product? (Why/Why not?)27.What is important when choosing transport for a business trip?•Convenience•Cost-effectivenessHow important is the convenience of the type of transport? (Why?)Is cost effectiveness the most important consideration? (Why?/Why not?)Is it important to have facilities for working? (Why/Why not?) Is comfort essential? (Why/Why not?)28.What is important when aiming for promotion?•Quality of performance•Company loyaltyIs it essential for people to show a high level of performance in their present job? (Why/Why not?) How important is it to show loyalty to the company? (Why?)Is it important to consider gaining extra qualifications? (Why/Why not?)How important are skills and personal qualities? (Why?)29.What is important when exporting goods or services for the first time?•Personal Contacts•Professional adviceHow important are personal contacts? (Why/Why not?)Is it essential to get advice from professionals? (Why/Why not?)How important is it to know about the target country (Why?)Is it essential to make a preliminary business trip to the target country? (Why/Why not?)30.What is important when dealing with complaints from clients?Offering an apologySuggesting a solution to the problemIs offering an apology the most important thing? (Why/Why not?)Is it essential to suggest a solution to the problem? (Why/Why not?)How important is it to offer compensation? (Why/Why not?) Why is it important to investigate the cause of the problem?31.What is important when setting prices for new products? •Production costs•Competitors’ pricesAre production costs the most important thing to consider? (Why/Why not?)Why is it essential to consider competitors' prices?How important is it to consider average spending levels of the target markets? (Why?)Why is it important to consider product image?32.What is important when aiming to reduce staff turnover? •Financial incentives•Career structureAre financial incentives the most important thing to consider? (Why/Why not?)How important is it to have a career structure for employees? (Why?)How important is organising social events for staff? (Why/Why not?)Is it important to involve staff in decision making in the company? (Why/Why not?)33.What is important when planning the layout of a new store? AttractivenessSecurity of goodsIs attractiveness the most important thing? (Why /Why not?) Why is it essential to consider the security of the goods?How important is the number of staff? (Why/Why not?))Why is it important to consider the safety of staff and customers?34.What is important when choosing a new sales agent? •Experience of agent•Number of contactsIs the agent's experience the most important thing? (Why/Why not?)Is it important how many contacts the agent has? (Why/Why not?)How important is it to consider the agent's reputation? (Why?)Is it important to consider the agent's charges? (Why/Why not?) 35What is important when monitoring the quality of service provided?∙Feedback from customers∙Checking sales figuresIs feedback from customers the most important thing to consider? (Why/Why not?)How important is it to check sales figures? (Why?)How important is it to get feedback from staff? (Why/Why not?) Is it important to consider competitors' services? (Why/Why not?)Part III1. Programme for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:•what should be covered by the training programme •how else new staff can be helped to settle into their jobs as quickly as possibleWhat was your first day at work/college like?What advice would you give to a new colleague joining your company or college? (Why?)Should all staff continue to receive training after they join a company? (Why/Why not?)Is there any training that you would like to receive? (Why/Why not?)Why is it important for staff to receive feedback on their performance at work?How should a company deal with a member of staff whose performance is poor? (Why?)2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:•what the advantages and disadvantages of having a company uniform would be•what kind of dress code would be appropriate for staff in different types of jobsWhat do you think about people wearing uniforms at work? (Why?)Do you think it is important what people wear to work?(Why/Why not?)Do you think business dress is becoming less formal nowadays? (Why/Why not?)What other kinds of rules for staff should companies have? (Why?)Is there any rule you would like to introduce or change at your place of work or study? (Why/Why not?)Do you think relationships between employers and staff will change in the future? (Why/Why not?)3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:•what information you will need to provide for the agency •what kinds of questions you will need to ask the agency What other arrangements would have to be made for the training programme? (Why?)If you were offered training by your company, would you accept?(Why/ Why not?)What are the advantages of using an external agency to train staff? (Why?)Are there any disadvantages in using an external agency to train staff? (Why/Why not?)How would you decide which training agency to use? (Why?) What kinds of benefits, apart from training, are appropriate for companies to offer staff? (Why?)4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.•Discuss the situation together, and decide:•which departments and activities in the company should be included in the video•which company personnel should appear in the videoIf you were asked to appear in a company video, would you be happy to do so? (Why/Why not?)Why do you think a company video might be a good idea?Are there any disadvantages in investing in a company video? (Why?)In what other ways can companies promote themselves to potential customers? (Why?) What other methods can companies use to attract potential investors? (Why?)Why is image important to companies?5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:•what kinds of information should be included in the article•how this article could benefit your companyWhich people in the company should the journalist meet? (Why?)Are there any possible disadvantages in allowing journalists inside a company? (Why/Why not?)What kinds of business articles do you find m_st useful? (Why?) How can companies ensure they maintain good relationships with the press?What other effective ways are there for companies to publicise what they do?Do you think international business magazines will continue to be important in the future? (Why/Why not?)6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:•what staffing arrangements might be necessary for the new branch•which information about premises in that country it would be useful to find out aboutWhat other preparations might be necessary before opening a branch abroad? (Why?)What are the advantages to a company of employing local staff? What advantages could there be for a company in transferring staff between branches in different countries?If you were offered ajob in a new branch abroad, would you be happy to accept it? (Why/Why not?)How can good communication links be maintained between a new branch and the head office?How can companies help staff to settle into a new country?7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit. Discuss the situation together, and decide:•what kinds of activities would be suitable for the visit •what information it would be useful to know about the clients before finalising the programmeWhat kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why/Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why/Why not?)What problems might there be when socialising with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a twoweek work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:•what kinds of work experience the company might offer •how the participants should be selectedWhat other preparations would the company need to make before receiving work experience students? (Why?)What are the advantages to a company of offering a work experience programme to business students?What do you think is the most useful kind of work experience for business students? (Why?)What help would you give a student on their first day of work experience? (Why?)Which areas of business would you like to have more experience of? (Why?)In what ways can businesses develop close links with the community? 9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organisation of the training.Discuss the situation together, and decide:•how to encourage employees to take part in the training •what kind of schedule would be suitable for the training What practical preparations would be necessary before running a foreign language course for employees? (Why?)What are the advantages of learning a foreign language with work colleagues?Are there any other foreign languages you would like to learn? (Why/Why not?)What ways of learning English are most helpful for people working in business? (Why?)What kind of help with language would you give to a foreign colleague who has just arrived to start a job in your company? (Why?)Do you think foreign language skills will continue to be useful for business in the future? (WhylWhy not?)10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme.Discuss the situation together, and decide:•what practical arrangements the company needs to make before the trip•what work and leisure activities would be suitable for the groupWhat preparations might the participants need to make before going away? (Why?) .What might be the disadvantages of working as part of a team? Would you like to take part in a programme for developing teamwork? (Why/Why not?)What other kinds of activities would you like to participate in with colleagues outside work? (Why?)How might a company measure the success of a training programme?Do you think staff training is always of benefit to a company? (Why/Why not?)11. (For three candidates)Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit. Discuss the situation together, and decide:•what kinds of activities would be suitable for the visit •which members of staff should accompany the visitors •what information it would be useful to know about the clients before finalising the programmeWhat kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why/Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why/Why not?)What problems might there be when socialising with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?12.For three candidatesWork Experience ProgrammeThe manufacturing company you work for has decided to offer a twoweek work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:•what kinds of work experience the company could offer .how the participants should be selected•what feedback and evaluation should take place after the programme has finishedWhat other preparations would the company need to make before receiving work experience students? (Why?)What are the advantages to a company of offering a work experience programme to business students?What do you think is the most useful kind of work experience for business students? (Why?)What help would you give a student on their first day of work experience? (Why?)Which areas of business would you like to have more experience of? (Why?) In what ways can businesses develop close links with the community?13For three candidatesEnglish Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organisation of the training.Discuss the situation together, and decide:•which staff would benefit most from English language training . how to encourage employees to take part in thetraining•what kind of schedule would be suitable for the training What practical preparations would be necessary before running a foreign language course for employees? (Why?)What are the advantages of learning a foreign language with work colleagues?Are there any other foreign languages you would like to learn? (Why/Why not?)What ways of learning English are most helpful for people working in business? (Why?)What kind of help with language would you give to a foreign colleague who has just arrived to start a job in your company? (Why?)Do you think foreign language skills will continue to be useful for business in the future? (Why/Why not?)14For three candidatesTeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme.Discuss the situation together and decide:•what practical arrangements the company needs to make before the trip•which work and leisure activities would be suitable for the group•how to evaluate the success of the tripWhat preparations would the participants need to make before going away? (Why?)What might be the disadvantages of working as part of a team? (Why?)Would you like to take part in a programme for developing teamwork? (Why/Why not?) .What other kinds of activities would you like to participate in with colleagues outside work? (Why?)How might a company measure the success of a training programme?Do you think staff training is always of benefit to a company? (Why/Why not?)。
bec商务英语高级口语考试(合集13篇)
bec商务英语高级口语考试（合集13篇）bec商务英语高级口语考试第1篇well 做好充分准备是成功的基本保障，这包括对考试风格，模式，题型和最新动态的熟悉，更包括大量的，有针对性的口语练习。
但必须指出一点，准备的过程不应是背诵的过程。
很多考生对自己在面试中的表现感觉良好，最终却对自己出乎意料的低分大吃一惊，百思不得其解，其实原因很简单：考官对考生背诵事先准备好的答案很反感，尤其当他/她听到同一种答案被很多考生重复使用时，那种令人作呕的感觉可想而知。
在考官看来，Using a prepared answer is similar to cheating! 所以给准备雅思考试的考生一个忠告：Over prepared is often as harmful as underan easy but concentrated state of 心态对于任何事的成功都是至关重要的，语言测试，尤其是一对一的口语测试更是如此。
良好的心态可以使人超水平发挥;糟糕的心态却可以让人遭遇滑铁卢。
在以往的雅思考试中，相当数量的考生是因为心态不好，主要是过度紧张导致失利的。
应该说适度的紧张还是有益的。
我们应该充分重视雅思口语考试，但没有理由惧怕它。
调整心态，放松心情的几种方法：1)尽量把参加雅思面试想象成拜访一个朋友，而那个朋友有一些问题不明白，需要向我请教。
2)面试前一晚一定要睡个好觉，考前一餐不要吃得太饱，当然也不能空腹。
3)进入面试房间前做几次深呼吸，然后告诉自己：既然我知道自己英语说得不错，别人也应该知道。
4)把对方想象成考生，把自己想象成考官，当然该回答的问题还是要认真回答。
5)如果知道自己的英语口语不太好就更没必要紧张了，紧张又不能帮我提高成绩，不如彻底放松，奋力一搏，说不定就能达到柳暗花明的效果。
on your English instead of your 考官在考察我们的英文而不是我们的思想，没有必要为了一个我认为“闪光”的思想强迫自己说那些说不清的英文句子，重要的是把我有把握的英文说清楚。
BEC口语模板精华
第一部分：personal information常用语句：1.I beg your pardon? / I am sorry, but I didn’t quite catch you. Would youplease repeat what you’ve just said?2.常见问题：1. Can you tell me something about youself? (自我介绍)Good afternoon! My name is Jolin Chow. I graduated from National University of Defense Technology with a master's degree in Engineering. I am a National Registered First-Class Construction Engineer, and work in Guangsha Construction Group Cooperation Limited.2．What kind of person would you say you are?I think I am an out-going person with a strong will and I am confident and positive, always working hard and sparing no effort to achieve my goals. But sometimes I am impulsive, not calm enough, which is one of my major drawbacks.3．Can you tell me something about your friends?I have a large circle of friends. They are all open-minded, diligent and smart. We have a lot of common interests and help each other in times of difficulties.4. Could you introduce your work in detail? Do you like your current job?My main job is to coordinate the interests of all parties, and check the progress and quality of the project in order to carry out the plan.I like my current job very much, because this work allows me to enlarge my knowledge as well as my eyes. .5. What has been your most valuable experience?As regards my most valuable experience, I suppose it should be that I I got the certificate of National Registered First-Class Construction Engineer last year. At that time, I really felt that hard work pays off.6. How important is it to you to have opportunities for promotion in your career?No one would prefer to stay in one position for the whole life. Certainly I am not exception. Promotion is of vital importance to me, for I want to realize the value of life.7. Is it better for your career to stay in one company or to work for a number of companies?As I see it, the proverb “a rolling stone gathers no moss” really holds water. So I prefer to stay in one company and grow with the company.8. How important is English in business life in your company?In fact, English is playing an important role in China’s business life; it is an essential skill for those who are engaged in foreign trade. I know that I'm not proficient in English, so I study English hard. And I hope to improve my English to goabroad for further study, which provides an opportunity to broaden my experience and mind.9. Can you tell me about your experience in spoken English?I began tostudyEnglish whenI was a middle-school ter, after working(是工作后，不是下班后), there was little （是几乎没有）time and motivation to learn English. Nowadays, as English is playing an important role in China’s business life, I hope to improve my English to go abroad for further study. And I try my best to squeeze out time from busy work to practice my spoken English.10. How long have you been studying English?I have been learning English for about 12 years, ever since I was a junior school student.11. What do you do in your spare time?I have a lot of hobbies among which I find jogging is of a lot of fun. Jogging can help me keep healthy and relax myself from busy work. . And I have run 278 kilometers since April this year.12. Can you tell me something about your hometown?I come from Anqing city of Anhui province. My hometown is famous for Huangmei Drama, which is an important culture resource in China. The scenery there is especially beautiful, such as Tianzhu Mountain.13. What do you hope to do in the future?In the future, I want to be a top engineer, get a Ph.D. in engineering, and start a construction company, which could build the Fourth generation housing in order to improve the quality of life.(没看懂)14. Do you like working in a team or on your own?I prefer to work in a team. As a proverb goes:“ two heads are better than one.”When working in a team, I can learn from my fellow workers and get help from them when I am faced with difficulties.15. How important is the central leadership within a team?Central leadership within a team is very important in that we need someone with managerial skills and charisma to lead within the team. He is able to command the situation, to engage others, and to coordinate interpersonal relationship.16. What are the characteristics of a good team?Such characteristics as mutual trust, full cooperation, commitment and openness of expression among team members are essential to a good team. Besides, a good team should attain one common goal.第二部分：Mini-presentation提问句：you have mentioned (对方提出的信息) in your presentation. Why do you think that (对方提出的信息) is important?模板套用1：how to deal with customer complaints(顾客抱怨)内容：I choose topic A: how to deal with customer complaints.When considering how to deal with customer complaints，several factors are to be taken into account.The first thing which we should consider about is an apology. As we all know that it is our failure to do our duties well, which leads to the customer complaints.（没看懂）When we fully understand the real meaning of apology, it will help us figure out the crux of the problem.In addition, a solution also plays an irreplaceable role in better dealing with customer complaints（模板？）.Since the solution can ensure us that we will never make the same mistakes again. If we don’t pay enough attention on this point, we will get half the result with twice the effort.Last but not least, a follow-up investigation should not be underestimatedwhen we deal with customer complaints, because it is very helpful in finding the degree of the customer satisfaction after the solution. It is no doubt that the follow-up investigation is very important for deal ing with customer complaints.In short, although it is difficult to deal with customer complaints, we will certainly be able to make it true as long as we carry out the above three points well.总字数209字模板套用2：human resource management: the factors involved in selecting an interviewer for recruitment(人力资源)I choose topic B: human resource management: the factors involved inselecting an interviewer for recruitmentWhen considering how to selecting an interviewer for recruitment，several factors are to be taken into account.The first thing which we should consider about is personal qualities. As we all know that sound and fair decision is based on sound character. When we fully understand the real meaning of personal qualities, it will help us figure out the crux of the problem.In addition, interviewing skills also plays an irreplaceable role in order to better select an interviewer. Since interviewing skills can ensure us that the employment interview will yield desirable results. If we don’t pay enough attention on this point, we will get half the result with twice the effort.Last but not least, specialty knowledge should not be underestimated, when we select an interviewer for recruitment, because it is very helpful in finding the true talents for the vacancies. It is no doubt that specialty knowledge is very important to select an excellent interviewer.In short, although it is difficult to select an interviewer, we will certainly be able to make it true as long as we carry out the above three points well.总字数188字题材1：市场调研/Market research: the importance of conducing market research before making investment plans题材2：团队合作/Teamwork:how to evaluate the performance of teamwork题材3：项目管理/Project management: how to manage a project题材4：时间管理/Time management: how to cope with a busy work schedule题材5：压力管理/stress management: how to manage work stress题材6：应对竞争/how to cope with competition题材7：价格竞争/how to price a new product题材8：企业选址/Business sitting: the factors involve in selecting location for acompany题材9：商务接待/how to entertain business clients题材10：人力资源管理/ how to retain good staff题材11：商务旅行/Business travel: The factors involved in planning a business travel题材12：商业道德/Cooperate performance: the factors involved in measuring corporate performance题材13：着装要求/how to prepare for a job interview题材14：公司文化/how to design a company brochure第三部分：Two-way conversation模板套用1：Staff suggestion schemeYour company is planning to set up a suggestion scheme to encourage staff to contribute ideas and suggestions. You have been asked to involved in designing the scheme. Discuss the situation together, and decide:◆How can you set up the scheme so that all staff members will feel free tocontribute◆How can you evaluate those ideas and suggestionsA:Hi, you know our company is planning to set up a suggestion scheme now.B:Yean, just to encourage staff to contribute ideas and suggestions. That is why we here. And we must make careful planning and considerate arrangements to solve this issue.A:True enough. I think the first thing we should take into consideration is how to set up the scheme so that all staff members will feel free to contribute.What are your views on this?B:As I see it, we should make sure that the scheme is open to everyone, regardless of hierarchy in the corporate ladder.A:You mean that the scheme should be equal to everyone, right?B: Well, you have got a point there. It is difficult to imagine a scheme like this will be useful and effective without the ordinary employee’s opinion.A:That is how I feel too. I also believe that we should widen the suggestion channels, such as questionnaires, the suggestion box and so on.B: I can’t agree with you more. Right, I think that covers the first item. If you don’t have anything to add, let’s move on to next item, ok?A:OK! Since we have solve the first problem，then how can we evaluate those ideas and suggestions？B:As we all know that everything has its own law of development. As long as we know its essence in depth, we can master the law and control the law. With respect to evaluation, we should establish the procedures of evaluation.A:I don’t quite get it. What do you mean?B:I mean that we should design an effective procedure to evaluate those ideas and suggestions.A:That is worth thinking about. But wouldn’t it be better to put all the suggestions to vote by all the staff members, or to take them up for discussion. B:That is a very smart and effective solution. I will go along with you on that. A: Well, I have just hit upon another good idea. We should make comparisons between the suggestions collected and our current practice to find the effective suggestions.B: I see eye to eye with you on this point. We really have to match the suggestions with the reality.A:That is exactly my opinion. But, I am afraid w e’re rather short of time.B:Correct. Before we close, let us just summarize the main points. Although it is difficult to set up a perfect scheme, we will finally be able to make it true as long as we carry out the above points well.A:That is just what I was thinking.。
[PASS.BEC(中高级)新编剑桥商务英语口试必备手册]第二部分(电子版)
![[PASS.BEC(中高级)新编剑桥商务英语口试必备手册]第二部分(电子版)](https://img.taocdn.com/s3/m/cad551d0caaedd3382c4d303.png)
B: Yes. Understanding the needs of customers in each market is essential in logistics success. But we can't just throw our logistics experts into another country without training them. You see, no matter how smart they are, they will make all sorts of mistakes unless they become sensitive to cultural differences.A: Certainly. We should focus our training programme on promoting the global mindset, being open-minded and tolerant of a different culture is the most important thing.B; We should include training items on thought patterns, buyer-seller relationships, shopping habits, etc.A : Of course, logistics system can't clash with the culture of the target market and respect for the native culture is extremely important. So we also need to consider cultural taboos. For example, in countries like Japan and China, customers don't like goods packed in four together, as "four" is regarded as an unlucky number.B: You're right. Different shopping habits should also be included in our training programme.In some countries, people rely on public transportation, so goods must come in small packages that can be easily carried on the bus. But in countries where people rely on personal automobiles, goods in large packages are more attractive.A: Besides that, we should also acquaint our logistics professionals with differences in language, laws and social customs.Follow-up Questions1)Is it a good idea for companies to provide cultural training courses to their employees? (Why? /Why not?)2)Is it important for companies to anticipate cultural barriers in their services? (Why? /Why not?)3)Do you think that in future English will become the official language of the business world? (Why? /Why not?)4)How important is it for employees in multinational companies to learn a foreign language?5)What should companies do to improve staff awareness of cultural differences?Suggested Answers1)Yes. Cultural training courses can help employees find out differences among people, including cultural, historical, language, laws and social values. Understanding differences can enhance mutual trust. It's important in promoting business abroad.2)Sure. If companies are sensitive to cultural differences and can anticipate cultural barriers in international business, they would be more prepared for any possible difficulties and would certainly become globally competent.3)I think it will. As a matter of fact, more and more multinational companies use English as their official corporate language nowadays. English has become an international language.4)Learning a foreign language enables people to be more open-minded, to see things in the perspectives of other people. And that would enhance cultural exchange and promote mutual understanding.5）Companies can offer cultural training courses or foreign language courses to their employees. Or they can also design some exchange programmes, or relocate some of their employees to work abroad.1.8.4 Sample TestPart One: Interview Interlocutor's Questions1)Do you think companies should place high priority on business ethics? ( Why? / Why not?)2)Is it necessary for every company to have clearly stated business ethics? (Why? / Why not?)3)How important is integrity in business operation?4)What are the usual unethical behaviour in business activities?Suggested Answers1)Yes. Companies should follow moral principles when they conduct business, because their decisions can affect society, and they have responsibility to their customers, employees, stockholders and creditors, etc. So operating in an ethical manner is essential to company success. 2）It is essential that every company should establish a specific code of business ethics and responsibilities that sets guidelines for business activities. All employees must keep that in mind and constantly apply it to the performance of all activities for the company.3）Companies should apply the highest standards of integrity to everything they do. You see, without integrity, a company cannot possibly gain the trust of customers, clients and the public, asa result, it will certainly fail to survive in this highly competitive age.4)Major unethical behavior in business include fraud, tax-avoidance cheating, lying and corrupt practices like offering and taking bribery, secret commissions, insider trading, etc. These things erode the principle of integrity that lies at the heart of our business organisations.Part Two: Mini-presentationWhat's important when... ? Measuring corporate performance1）Business ethics 2）Environmental protectionSuggested AnswerWell, measuring company performance is not just a case of looking at turnover, profits and dividends. We should also evaluate it in terms of its business ethics. Code of ethics is the core of company culture and is an important tool for companies striving for long-term prospects and growth. You see, ethical behavior pays off in financial returns.Business activities can have environmental impacts. Companies have the social responsibility to protect the environment. We should also see if companies have tried their best to mitigating their own environmental impacts, for instance, to see if they have tried their best to minimise waste in their operations and efficient management of resources.Besides these, it's also important to examine if the company has conducted their business with integrity and in compliance with applicable laws and regulatory requirements.Part Three: Collaborative Task and DiscussionSolving the Food Safety CrisisThe confectionary you work for is now facing a serious safety crisis ; a small kid was choked on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation together, and decide;1）what should be done with it 2）how to improve the productSuggested AnswerA: I'm most sorry to hear that a five-year-old girl was choked yesterday on our gel candy. Thank goodness she didn't die.B: Yes. The choking hazard hit the headlines, and everybody is talking about that. We should do something immediately.A; I'm quite with you. First of all, we should go visit the girl, offer compensation to her parents,and of course, bring some gifts to the poor girl.B; Yes. We should stop selling the candies immediately, I mean, to recall all the product from the market to prevent possible tragedies. We should also warn people and ask them to get rid of the product, particularly those small grocery stores that may stock the candies.A: You're right. It's really time we reexamine the safety of our product. You see, the candy that the girl choked on is our new product, the sweet gel that comes with a piece of fruit inside a shell of jelly.B: Yes, I see. We should add choking safety notices on the labels of our products, just to warn parents of choking dangers.A; Well, it doesn't help much I'm afraid. As a manufacturer, we're entirely responsible for that accident, we should seek to improve our products. You know, the gel in the candy doesn't readily dissolve, so it's not safe for young children. We should replace the gel with some other ingredient. B; Oh I see, that's really a good idea, and the piece of fruit should be chopped into bits. In this way, it will certainly prevent risks for choking injury and death. I always believe that food producers could save the lives of dozens of kids each year by turning out safer products.A: And I think the packing also needs to be improved. Our gel candy is packed in a small, soft plastic cup, but the size of the gel is a bit too small, the kids can just readily swallow it. We should make it larger, so that it will take a few bites to eat it up.B: Or the parents can cut it up for small kids.Follow-up Questions1）How important is the issue of ethics in the workplace?2）What should be done to ensure that all company staff follow the code of conduct set by the company?3）What do you think integrity will bring to the company?4）What corporate responsibility objectives should companies set for themselves?5）Do you think emphasizing business ethics is contradictory to making profits? (Why?) Suggested Answer s1）The issue of ethics in the workplace is of vital importance. In today's competitive market, any company without a coherent ethics policy cannot possibly survive, they would certainly lose their competitive advantage to their rivals.2）The issue of ethics should be put into company development programmes for all employees, from the shop floor to the boardroom. Companies need to offer training courses, lectures, case analysis to make sure that all staff act in compliance with the highest standards.3）Integrity will surely create wealth. If you act with integrity in business, you can enjoy good reputation and a good public image. That would keep good people in your employ, and keep customers coming back for your products or services.4）Companies should not just seek profits only, they also have social obligations , or what is called Corporate Social Responsibility. They should be concerned with the well-being of the society, they're responsible for environmental protection and upholding the principle of integrity. 5）No. I don't think business and ethics clash. Indeed, good ethics means good management. If companies ignore moral concerns, violate laws, or act unethically, they cannot possibly survive, let alone making any profits.2.1.4Sample TestPart One : Interview Interlocutor’s Questions1）Are there any advantages of filling openings from internal sources? (Why? /Why not?)2）What do you think of recruiting employees through the Internet?3）Are there any advantages of external recruitment? (Why? /Why not?)4）When interviewing candidates, which do you prefer, traditional one-to-one interview or the panel interview? (Why?)Suggested Answer s(1) Yes. Promotion-from-within has some motivational value. It is a kind of reward for employees for their past performance and will encourage them to continue their efforts and also give other employees anticipation of promotion for similar efforts. This can improve morale within the organisation.2）It is a new and modern source of recruitment and is becoming popular. Undoubtedly, Internet recruiting is of low cost and wide coverage, which can reach a large audience of possible applicants and is very convenient.3）No. Excessive reliance upon external sources will deprive present jobholders of career anticipation, thus discouraging them from working harder for the companies.4）I prefer the traditional one-to-one interview, especially for small companies, because it can reduce recruiting costs. In my opinion, the number of interviewers isn't as important as the capability, personality and experience of an interviewer.Part Two: Mini-presentationWhat's important when...? Selecting an employment interviewer1）Personal quality 2）Interviewing skillsSuggested AnswerWhen selecting an employment interviewer, personal qualities are important, which can ensure his/her decision sound and fair. Qualities desirable include humility, the ability to think objectively and poise. For example, to think objectively can prevent extreme opinions and biases , thus avoiding employment discrimination.In addition to qualities, interviewing skills, such as the skill to raise questions, is also important. For instance, questions concerning marital/family status are generally recognized as inappropriate. But there are some cases when you have to get some information of the applicant's marital/family status, so with the necessary skill, you can ask in this way— What is the name, address and telephone number of a person we may contact in case of an emergency? This question is perfectly legal and appropriate.In addition, experience in associating with people from various backgrounds is also important because the workforce of a company is varied and diverse. Training, of course, cannot be neglected.Part Three: Collaborative Task and Discussion Advertising for a Job Opening Your company is going to fill the job vacancy of personnel manager by advertising. You have been asked to make recommendations. Discuss the situation together, and decide:1）what type of publication to choose 2）what should be included in the advertisement Suggested AnswerA; You see, the former personnel manager resigned two weeks ago, we just cannot manage without a personnel manager. To fill the vacancy, we are going to advertise the post.B: Good idea! Nowadays advertising is one of the most common methods of attracting applicants. When advertising a job opening, the choice of publication is important.A: I agree with you. When choosing a publication, we should consider its readers. We should make sure whether it is directed to a wide range of readers or just to a particular group. Besides, it's also important to consider advertising fee. The advertising cost should be reasonable and affordable, somewhere around the company's budget.B: Exactly. So, in our case, we should choose a local publication instead of a national one. As a commercial and cultural center, we have a lot of talents here. What do you think of an influential local newspaper?A: It's undoubtedly an ideal choice. Newspaper advertising is the cheapest way of reaching large numbers of readers of various backgrounds, including the general public, our potential job applicants and clients.B: Yes. Besides, as an influential newspaper, its advertising staffs ability and creativity can be guaranteed. Then the money we invest will surely pay off.A: Yes. It's important to insure that our advertisement effort is cost-effective. To recruit the right person, we should also consider the contents of the advertisement.B: In my opinion, Besides the basic information as time, place and contact address, the description of applicants' qualification and the specifications of the openings should be included, because it can cut down the number of applicants, attract the desirable ones and thus reduce staff turnover.A: Yeah, to attract ideal applicants, it's also necessary for our job advertisement to show the responsiveness of our company to the job and career needs of the applicants.B: Exactly. Besides, this is also a chance to publicize the image of our company. To publicize our company, the advertisement should be well-designed and cover general information of our company.A; I cannot agree more.Follow-up Questions1) Do you think it's important to consider potentiality of the company when deciding to accept a job offer? (Why? /Why not?)2) Is it necessary to consider challenge when deciding to accept a job offer? ( Why? / Why not?) 3）How important is working environment to people in their choice of work?4）Would you consider salary when choosing a new job? (Why? /Why not?)5）Is it important to consider qualification when selecting a job applicant? (Why? / Why not?) Suggested Answer s1)Yes. In a company with potentiality, you can expect new opportunities for career advancement, handsome salary and other material success which ensure comfortable life.2)Yes. A challenging job will get you improved and competitive in your range of knowledge, abilities and skills. Being competitive will then bring you new chances and success in the society with fierce competition.3）The interpersonal relationship among colleagues and that between the employer and employees are mentally and spiritually crucial to one and will affect the development of one's career.4）Yes. Salary is important for bread and milk and should be reasonable and match what I've contributed to the organisation.5）Yes. Certificates can at least prove a person's abilities, knowledge or techniques pertinent to that job. And companies don't have to prepare further training for them and thus reduce costs.2.2.4 Sample TestPart One: Interview Interlocutor’s Questions1)How do you think a supervisor should select employees for training courses?2)Is it important for you to be offered opportunities for training in a job? (Why? / Why not?)3)How to make a training course successful?4)Who do you think should contribute towards the cost of employees' training, the employees or the employer? ( Why? )Suggested Answer s1)As a supervisor, you must be impartial in selecting employees for training. You should base your training decisions on sound management practices without regard to factors such as race, color, religion, sex, sexual orientation, national origin, disability, or age.2)Yes, training is important for me to handle new and more demanding assignments, maintain effective and satisfactory performance. Offering employees training should be the obligation of modern organisations.3)To make training effective, you should consider location, making sure that you choose an appropriate location for your presentation, and eliminate environmental distractions, such as noise, poor seating arrangements, poor lighting, etc.4) Both the employees and the employer should pay for the training, because training brings mutual benefits to both parties. After an effective training, both organisation and individual will become more competitive.Part Two: Mini-presentationWhat's important when... ? Choosing a training program to attend1)Content/subjects covered 2)TrainerSuggested AnswerWhen choosing a training program, it's important to consider the training content. As we know, the purpose of training is to improve your knowledge, skills and abilities needed for high quality performance and optimum contributions to the goals and objectives of your organisation, so whether the subjects covered is targeted at your KSA of your job and whether the content is above your level are crucial. Otherwise it would be a waste of time and money.In addition to content, trainers9 qualification and status are important. To make a training course effective, trainers play an important role. Qualification and status can at least prove that trainers' KSA are of higher level, if not profound level, while trainers' experience can guarantee effective training techniques and strategies, thus ensuring interesting, responsive and quality training. Besides, location of training cannot be overlooked. Place of interest is preferable. Experts, together with beautiful scenery, make the training more attractive to trainees. Everyone would agree that it is a good idea to kill two birds with one stone.Length of training cannot be ignored either, training shouldn't last too long or too short. Lengthy training will be boring and tiring, while too short training inadequate.Part Three: Collaborative Task and Discussion Planning a Formal Orientation Program Your company are discussing about a formal orientation program for new staff. You have been asked to make recommendations about the orientation program. Discuss the situation together, and decide:1)whether it's necessary to organise a formal orientation 2)what should be covered in the orientation programSuggested AnswerA: You see, our company are currently discussing about a formal orientation program for new staff. People's opinions are various. Some are enthusiastically for it, others are violently against it, and still others stand between them. What' your opinion?B: In my opinion, to get new employees off to a good start, providing them formal orientation is necessary and important. Since formal orientation will get them familiar with the organisation, their work units and their jobs.A: I cannot agree more. The more time and efforts we spent in helping new employees, the more likely they are to identify with our company and become valuable members of it.B: Precisely. Besides, a well-planned orientation program is effective in helping to retain and motivate employees.A: In addition to motivation, there are still many other benefits, like increasing productivity, reducing the new employees' anxiety, improving employee morale etc.B: So it's really worthy to put effort and time on the planning of the orientation.A; Of course. Firsdy, it is essential to consider topics to be covered while planning.B: Yes. We should introduce our company's history, company's purpose and strategic goals, a framework of job-related tasks, specific job goals and descriptions, appraisal criteria...A: And job duties and responsibilities. Discussing responsibility can give the new comers a clear idea of their future job and obligations, and can help them on the right track in no time.B: Yes. Besides topics, what do you think of methods of organising and presenting them?A: They cannot be ignored either. Effective methods ensure effective orientation. For instance, it would be a good idea for the supervisors or other managerial personnel to arrange co-workers to welcome the newcomers and show them around the premises.B; Good idea! Showing the new hires around the premises will give them a concrete map of the whole company, and get them familiar with the layout of the organisation. Familiarity with the premises undoubtedly contributes to the efficiency of their future job.A: Furthermore, showing the new hires around the premises will give the new staff a sense of being valued, which will result in retention.Follow-up Questions1)What training would you hope to have in the future? ( Why?)2)Is it better to attend a full-time or a part-time training course? (Why?)3)Do you think companies should provide training for all their staff? ( Why? /Why not?)4)Do you think companies will use external agencies to run their staff training program more in the future? ( Why? /Why not?)5)Are there any disadvantages of turning to an external agency to run staff training program? (Why? /Why not?)Suggested Answer s1)The training of foreign languages, such as English. The globalisation of economy and the wide-spread international cooperation all need the bridge of a common language. And English is one of the most widely-used languages.2)A part-time training is preferable. Since I can not only improve my skills and knowledge, but also take care of my job and my family at the same time.3)Yes. Colleagues should be treated equal. Their knowledge and skills need to be improved.4)It's difficult to predict. It depends on the development and reputation of the external agency, on people's attitudes towards training agency, on the finance of the companies, etc.5)Yes. Using external agency to train staff involves a great deal of investigation and can be risky. An inexperienced external agency will not only cost time but also waste money.2. 3.4 Sample TestPart One: Interview Interlocutor’s Questions1)Do you prefer to start and stay with the same organisation for your whole life long? (Why? /Why not?)2)What do you think of job rotation?3)What do you need to consider when making a self-evaluation for a successful career development?4)Do you think people should take career counseling when planning their careers? (Why? /Why not?)Suggested Answer s1)It depends. According to one expert, the probability that the first job choice one makes is the right one for him/her is roughly one in a million. So, if my first job choice luckily happens to be the "one" in a million, then Yes; if not, then No.2)Both employers and employees benefit from job rotation. After carrying out different jobs, the employees will develop multi-skills and become more competitive. For employers , they can move people across when they are short of hands in one area.3)In making a self-evaluation for a successful career development, one needs to consider such external factors as family values and expectations, economic conditions, employment trends, job market information and perceived effect of physical and psychological disabilities on success. 4)Yes, career counseling from managers, supervisors, and consultants is necessary. Their professional advice on the individual's current job activities and performance, personal and career interests and goal, skills and suitable career development objectives, etc. can be very useful and helpful.Part Two: Mini-presentationWhat's important when... ? Choosing a new career chance1)Location 2)Starting salarySuggested AnswerWhen choosing an employer, it's important to consider location, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one's family life, and various problems will arise, such as the conflict between the desire to advance career and family root, children adaptability and education, etc. Besides, people just have to consider whether the climate, the food, and the culture there fit them or not.As for starting salary, I don't think it important, because salary fluctuates with your job performance. What is important is the opportunity for further promotion, since promotion normally provides an increase in pay and status and brings you a sense of career achievement.In addition, whether your new job fits you or not is also an important factor in your choice of an employer. As we know, employees who fit into the climate of an organisation are rewarded more and are more satisfied than those who fit in less well.Part Three: Collaborative Task and Discussion Losing Managerial StaffSome managers are leaving your company in recent years, and your company is worried about the situation. You have been asked to make recommendations about the situation. Discuss the situation together, and decide:1)why some managers are leaving your company 2)how to improve the situation Suggested AnswerA; You see, more and more managers are quitting our company. It's high time for us to face the problem, otherwise we will lose more talents and will suffer heavier loss.B: Yes, it's really impending. So many managers joined us and resigned in the past years and there must be some reasons behind. What do you think are responsible?A: The reasons can be various. Perhaps some are quitting just for individual reasons, such as private problems concerning family, career growth, etc. You know, nowadays more and more people are pursuing boundary-less careers. They move from one employer, occupation, or industry to another, since during the process they can develop and utilise their marketable skills. B; I see. These individuals place premium on flexibility and the capacity to do several different types of tasks, to learn new jobs, and to adjust quickly to different group setting and organisational culture.A: Precisely. For this group, it's really difficult and impossible to keep them stay.B: I think so, too, for they no longer identify career success with ascending a corporate hierarchy. Besides individual reasons, there must be, in my opinion, some problems concerning the management style of our company.A; Definitely. We should examine our succession planning, our motivation system, system for performance appraisals, etc.B: Yeah. You see, our job of managing talents seems quite poor, several times we failed to promote high-potential managerial staffs to a higher position, besides we should make full use of job rotation and transfer to motivate the employees.A: I cannot agree more, as to retaining young managers with high potential, we may offer a fast-track program. This can enable them to advance more rapidly than those with less potential. B: Good idea! Besides, we can offer them meaningful assignments that are interesting and involve challenge, responsibility, and a sense of empowerment.A: Yes that is also important and helpful. In fact, we can do a lot to win back the talents.B; Yes, if we determine to. You know, where there is a will, there is a way.Follow-up Questions1)Is career planning important for people? (Why? /Why not?)2)Is further study or training important to managerial staff for career development?(Why? /Why not?)3)How important is flexible working management for you when considering a career change? (Why?)4)How important is first impression when taking a new career chance? (Why?)5)How important is it for a new manager to have good relationships within the team?(Why?) Suggested Answer s1)Yes. Career planning is important. A successful career planning can lead people to a satisfying and rewarding lifestyle.2)Yes. Further study and further training will improve skills, knowledge and strengths which are important for career development.3)Flexible working management is important to me, because it allows me a certain degree of freedom.4)First impression counts. The impact you make in the first days and weeks in a new job can have。
2020商务英语(BEC)高级口试材料
2020商务英语(BEC)高级口试材料为了让大家更好的准备高级级商务英语BEC考试，给大家带来商务英语(BEC)高级口试材料,看看前辈们的考试技巧经验吧，下面就和大家分享，来欣赏一下吧。
商务英语(BEC)高级口试材料及解析(一)英文正文Thank you, Mr. Gibson. Its a great honor to befollowing in your footsteps as Overseas SalesManager.To be honest, this promotion came as quite asurprise. Id like to think its mainly a recognition ofthe teamwork, above and beyond the call of duty, inmy department.On that same note, Id like to thank all my colleaguesin the company for their enthusiasm and hard work.Due to their efforts, weve really gotten some overseas projects off the ground for Action.Looking to the future, Id still like to maintain contact with everyone, even though Ill beworking at the senior level. Well, whatIm trying to say is I wont let this step-up go to myhead. My door will always be open. Thank you again.● 感谢上级1. Its a great honor to be following in your footsteps as Overseas Sales Manager.2. Its a privilege for me to be following in your footsteps as Overseas Sales Manager.3. Its both an honor and a great thrill to be following in your footsteps.要对提拔你的人致谢;"Its a great honor (privilege) to …"是个很好的句型，"to"后面就接让你感到荣幸的事。
BEC中级：口语第二部分(Mini-Presentation)应试技巧
BEC中级：口语第二部分(Mini-Presentation)应试技巧〔商务英语〕中级考试口语第二部分为简短口头陈述(Mini-Presentation)，这部分比第一部分难度增添，要有考生自己的观点并讲究规律和劝告力，快来看看我整理的商务英语中级考试口语第二部分应试技巧，会对你有很大关怀哦!BEC中级：口语第二部分(Mini-Presentation)应试技巧内容简介剑桥商务英语中级口语考试第二部分是一个微型演讲或者说是一个简短的口头陈述(Mini-Presentation)。
整个第二部分的考试时间约为6分钟。
在这一部分，每位考生将被要求就某一主题发表1分钟左右的演讲。
概括来说，在第二部分一开始，主考官会递给每位考生一张信息卡(留意：是不同的信息卡)。
每张信息卡上有A、B、C三个问题。
每个问题后，有两个或三个提示。
考生选择一个话题后，可根据提示组织自己的演讲。
考生选择其中的一个问题发表一个小型演讲。
考生有1分钟的时间同时进行预备。
在预备过程中，主考官会提供空白纸张和铅笔，也就是说，考生可以在预备的过程中做笔记。
预备时间结束，其中一位，即考生B先发表演讲。
B讲完之后，考生A要就考生B演讲的内容进行提问，然后考生B回答。
接下来就是考生A进行演讲。
完毕之后，考生B同样也要就考生A所陈述的内容进行提问，考生A回答。
为了很好地完成这部分的任务，在1分钟内做一个有序的、完好的和有劝告力的演讲，考生需要有比较严密的规律来组织演讲。
应试技巧(1) 考生应快速浏览信息卡，选择最熟识、最有把握的话题，然后根据问题后的提示组织演讲。
(2) 预备时间完毕，主考官要求你发言时，考生应当欣然接受并且适时开始讲话。
不要因为自认为预备缺乏而迟迟不发言。
1分钟过后，考生将失去说话的机会;发言时间缩短之后，考生也会因为输出信息量不够，而不能获得高分。
(3) 在预备期间，考生确定要稍做笔记。
建议考生记下要点，以免在演讲的过程中，由于紧急而遗忘了自己预备要讲的内容。
BEC高级口语第二部分
Part TwoIn this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.General procedureA choice of three different topicsOne minute preparation while making notesA/B starts with the other listening---one minuteQuestion asked1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.2.Product promotion: how to ensure that products are promoted effectively at international trade fairsYou should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3.How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures:Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. It’s a family where all members are supported and valued.4.Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work willdefinitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5.International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6.Production management: how to implement an effective just-in-time systemWhat is a JIT production system?∙JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).∙ A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.∙The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8.Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached. The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10.Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives. You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up. You should set up an incentive system to make your staff talk with their line managers.12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.13. International sales: how to decide which sales incentives to offer a new foreign customer (本题做为思考题，请大家考虑一下。
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BEC高级口语考试第二部分：小演讲1.第二部分考试形式（Test format of Part 2）在笫二部分BEC 口语考试中，考官将同时发给两名考牛一张不同的试题卡、一支铅笔和一张白纸。
试题R上印有三个与商务活动有关的备选话题。
两名考生从口己的试题R中选择一个话题同时进行准备，其间可以用铅笔在纸上记录发言提纲。
一分钟示，由考官任意指定一名考住首先就其选定的话题做一分钟的演讲。
该考牛的演讲结束后，另一名考牛必须对这名考生刚才的演讲提出一至两个问题（通常为一个问题），然后该考生就问题作答。
在听的过程中，另一•名考牛•可以使用铅笔记录。
随后，另一名考牛重复上述过程。
这部分考试涉及的话题十分广泛，具体包括：advertising （广告），career planning （职业构划）.communications （沟通），customer relations （客户关系），finance （金融财务），health a nd safe ty （健康和安全）.man agcme nt （pcrso nn el, product! on, tra nsport, etc.）（人事、生产、运输等管理）,marketing （市场营销），recruitment （招聘）,sales （销售）, technology （技术），training （培训）,business travel （商务旅行）等等。
2.应试建议（Tips on how to cope with Part 2）For the speech在这部分考试中，考生须就某个话题独立发表意见，做一个为时一分钟的小型演讲。
据统计，一个人在正常语速下，一般一分钟可以说100 ~ 120个单词。
也就是说，一分钟演讲相当于讲十个中等长度的句子。
乍一看，讲十个句子的难度并不大，关键在于要在一分钟内把个人观点讲清楚，既要做到言Z有物，又耍注意条理清晰。
针对该部分口试的应试，笔者提出如下应试建议：（1）B e quick in choosing one of the topics.需耍注意的是，考官将试题卡发给考生以后，就按动秒表开始计吋，考生读题、选题的时间都是计算在一•分钟之内的。
因此拿到试题卡后，考生必须立刻以最快的速度阅读完三个备选话题，尽快选定一个口己最熟悉、最有把握的问题作为演讲主题，开始准备，这个过程最多不能超过10秒钟。
经常有考生在三个选题之间犹豫不决，等到选好主题时，己经过去了半分钟。
这样不仅占用了准备的时间，也对考生的心理状态非常不利。
由于BEC中级的大部分考生是大学在校生，都没有涉入商界，因此他们对大部分口语考试题冃的陌生程度是相同的。
在这样的前捉下，如果考生花费过多的时间在犹豫该选择哪个题目上，会显得尤为得不偿失，让自己的准备时间不能充分利用。
因此，选题时一定不要过多犹豫。
（2）C learly understand the task.一部分考生在这部分表现一般的一个重要原因是没有清楚理解题U的意思，导致思路定向偏离题目要求的方向。
试看下面这个小型演讲题目：A . Computer : the chief uses of computer you know about有的考生在回答这个问题吋，列数了若干公司运用计算机进行管理或产站研发的好处, 诸如：提高工作效率、规范产品设计流程、更周到的客户服务，等等，但是任何一个展开的观点都与题目的内涵不相吻合，这就是没启清晰了解题Id任务要求造成的示果。
这一题目，虽然没有运用高级口语笫二部分常规的提问句型，也即没有运用“howto…” 和“the importance of…to…”这两个常规提问句型，但是，我们把题冃翻译成汉语就知道了题目的内涵到底是要问什么内容：“你所知道的计算机的主要用途”。
那么这一题目,不外乎就是询问"How is computer used in the workplace,?0很显然,考生展开白勺三个分论点（to enhance work efficiency; to standerrdize product design process; to perfect customer service）更适合回答"the imp ortance of computer to companies”。
因此，考牛认真审题，把握题目捉问的内涵，是口语考试表现出色的关键。
(3)Your ideas should be well-organized and logically ordered.观点陈述得清晰与否，以及前后的逻辑性排序，是要靠一些外在的语言标识符來实现的，也即合理的语言转接词汇的使用，比如：in the first place, in the second place, in the third place; first, secondly, lastly.(1)Speak in a clear and natural manner.口语考试不是背诵考试，因此在所有环节中，考生的语调都要保持在一个适中的说话的语速和音高。
语速过快和音高过高都是背诵的表达特点。
(2)The talk is supposed to be given an appropriate length.第二部分考试很重要的一个方而就是要让自己的演讲时间不要少于一分钟或超过一分钟。
这一点乍看起来冇点难度，但若严格按照本帖建议的方式安排思路，并仇在考前予以适当的实战训练，还是可以做到的。
(3)Make ful 1 use of the one-minute preparation time: taking notes of the key points. -吩钟的准备时间内，10秒钟用于选题，而在余卜•的50秒时间内，考生应当针对所选择的话题，集中梢力构思演讲的捉纲，并用铅笔在纸上快速记录下自己想到关键词，以备说的过程中作为提示。
在这一环节考生应当直接用英语思考和记录，这样不仅可以节省时间，还相当于在头脑屮打了一遍腹稿，做了一次模拟演讲。
如果采用下面讲到的1+3+1模式，则只需在纸上简单列出首尾句和中间的三个分论点，以及每个分论点后面列出能想到的支撑点即可。
记录时，应当快速、简略，以单词或短语为佳，切忌罗列长彳氏如想到同义词，不妨也将其列出，因为口语考核标准屮有一个很重要的方面就是词汇使用的多样性(range of vocabulary)□ 一分钟的准备时间虽然短暂，但也足以让考生对自己的演讲思路进行粗略的构思。
(4)Adopt the pattern of 1+3+1.这里所说的1+3+1模式中的各个数字分别代表的是：1: opening sentenee / thesis statement3: main arguments + supporting details1: concluding sentence一分钟的演讲虽然非常简短，但不能因此忽略了演讲的逻辑结构和完整性，这也是考官评分的一项重耍考核依据。
1+3+1模式是指在演讲的开头使用一个总起句，结尾使用一个小结句，中间分三个分论点，至于每个分论点由儿句话支掠，可视该分论点的重要性、自己现场所能想到的支撑句和时间的占用情况酌情而定。
通过这种结构组织起来的演讲, 思路清晰，结构完整，比重均衡，重点突出，与商务环境下的简短陈述非常接近，可以给考官留下深刻的印象。
由于总起句和小结句的句式-般都大同小界，可以通过考前的准备熟练掌握，因此，采用“1+3+1”结构时，考主只需对中间的分论点部分有的放矢地进行准备，更易于从整体上宏观把握演讲的布局，不至于头重脚轻。
在演讲吋，最后的小结句可冇可无，考生可以借此控制发言时间，灵活掌握。
如果准备的分论点都讲完了，主考官还未叫停，则说明还没有说满一分钟，则可以加上小结句。
如杲在讲小结旬之前主考官己经叫停，则说明内容己经非常充实，不必再添加小结句。
我们先來看一个非商务英语的例子，以掌握这一模式的运作形式：Why did you choose to go to college after you finish your high school studies?Thesis statement:I came to college because I want ①to gain more knowledge, ②to make more friends,and ③to fulfill my parents, dream.从这个主题观点我们不难看出，下面的展开陈述必然围绕①②③三个分论点來纽织支撑句。
第一点的支撑句可以包括“现代社会知识的重要性”、“掌握更多的专业知识是提高就业竞争力的先决条件”等等。
第二点的支撑句可以包括“朋友让我的生活更丰富多彩、更有意义”、“从朋友那里可以学得书本上学不到的知识”等等。
笫三点的支撑句则可从对父母尽义务的角度切入，陈述“口己选择上大学不仅仅是我口己一个人的事情，它承载着父辈的期望”。
说者这样娓娓道来，既有理性的思考，也有感性的领悟，让听者自然心诚悦服。
Concluding sentence:Tn conclusion, such factors as ①my thirst for knowledge, ②my desire to meet more people, and ③my filial piety have combined to drive me into this ivory tower.结尾句如果能够做到这样捲辞，则充分体现了说者的语言掌控力：开首句的不定式结构换成了结尾句里的名词短语；开首句的以“I”为主语的句子结构，换成了结尾句里的"such factors as…”做主语;开首句里的"college”换成了结尾句里的"ivory tower”, 川到了一个英语的常川修辞“隐喻（metaphor）"0这个例子虽然是非商务英语环境的例子，但从中我们可以清晰看到1+3+1模式的运作，很值得考牛在BEC高级口语第二部分考试中组织语言结构时借鉴。
下面我们来看一个真实的BEC高级口语考试的例了。
A . Computer : the chief uses of computer you know aboutB . Advertising : how to develop an advertising programC. Product development : how to decide whether to launch a new product某考生阅读该题卡后，决定选择自己最熟悉的领域一广告（Advertising）作为演讲主题。