剑桥商务英语中级教案
剑桥商务英语 教案
剑桥商务英语教案教案标题：剑桥商务英语教案教案目标：1. 帮助学生了解剑桥商务英语考试的结构和要求。
2. 培养学生商务英语沟通能力和专业词汇的掌握。
3. 帮助学生提高商务英语写作技巧和口语表达能力。
教学内容：I. 词汇和短语学习- 引导学生学习与商务英语相关的专业词汇和短语，如财务、市场营销、人力资源等领域的术语。
- 使用词汇列表、图片和实际案例等教学资源，帮助学生理解词汇的意义和用法。
II. 商务英语听力训练- 提供有关商务场景的听力材料，如电话交流、业务会议等。
- 引导学生进行听力练习，通过针对性的听力问题培养学生听懂商务英语的能力。
III. 商务英语阅读理解- 使用商务英语教材中的文章和案例，对学生进行阅读理解训练。
- 引导学生掌握策略，如快速浏览、关键词标记等方法，提高阅读速度和理解能力。
IV. 商务英语写作技巧训练- 教授商务英语写作的基本技巧，如商务电子邮件的写作格式、商业报告的结构等。
- 给学生提供实际商务场景的写作任务，如商务信函、商业计划书等。
- 鼓励学生进行写作练习，并提供有针对性的反馈和修改建议。
V. 商务英语口语训练- 创设商务英语口语练习的场景，如模拟电话谈判、商务演讲等。
- 引导学生运用商务英语词汇和短语，提高口语流利度和表达能力。
- 提供角色扮演和小组讨论等活动，培养学生团队合作和协商能力。
评价和反馈：1. 给学生提供定期的模拟考试，评估他们对剑桥商务英语考试的掌握程度。
2. 提供针对性的反馈和个人指导，帮助学生发现问题并改进学习方法。
3. 鼓励学生参与课堂讨论和互动，以增强他们的学习动力和积极性。
教学资源：1. 剑桥商务英语教材和练习册。
2. 商务英语词汇表和短语辞典。
3. 商务英语听力和口语材料，如商务会议录音、商业访谈等。
4. 商务英语阅读材料，如商业报告、广告宣传等。
5. 电子邮件和商务信函范例。
6. 视频和在线资源，如商务英语讲座、商业新闻等。
教学活动安排：1. 剑桥商务英语考试概述和要求的讲解。
新编剑桥商务英语中级教案
河北金融学院教案课程名称：剑桥商务英语教材名称：新编剑桥商务英语（中级）第三版出版单位：经济科学出版社出版时间：2008年10月主编: John Hughes教案编写人：王杰授课专业（班级）：09商务英语1班授课时间：2010—2011 第一学年授课教师：王杰授课班级: 09商务英语1班授课时间：2010.9。
河北金融学院课程教案授课教师：王杰授课班级： 09商务英语1班授课时间：2010.9。
河北金融学院课程教案河北金融学院课程教案授课教师：王杰授课班级： 09商务英语1班授课时间：2010.9。
河北金融学院课程教案河北金融学院课程教案河北金融学院课程教案授课教师：王杰授课班级： 09商务英语1班授课时间：2010.10。
河北金融学院课程教案河北金融学院课程教案授课教师：王杰授课班级: 09商务英语1班授课时间：2010.10。
河北金融学院课程教案河北金融学院课程教案授课教师：王杰授课班级： 09商务英语1班授课时间：2010。
授课教师：王杰授课班级： 09商务英语1班授课时间：2010。
11。
1河北金融学院课程教案河北金融学院课程教案河北金融学院课程教案授课教师：王杰授课班级: 09商务英语1班授课时间：2010.11。
河北金融学院课程教案授课教师：王杰授课班级： 09商务英语1班授课时间：2010。
11。
22河北金融学院课程教案授课教师: 王杰授课班级： 09商务英语1班授课时间：2010.11。
25/29河北金融学院课程教案授课教师：王杰授课班级: 09商务英语1班授课时间:2010.12。
河北金融学院课程教案河北金融学院课程教案河北金融学院课程教案。
剑桥商务英语大纲(中级)
《新编剑桥商务英语（中级）》课程教学大纲最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程：一、课程的基本信息1、课程名称：《新编剑桥商务英语（中级）》2、课程学时：80学时3、适用专业：英语专业商务英语、旅游英语方向的三年级学生4、先修课程：《新视野大学英语》、《英语语法》、《英语阅读》、《英语口语》、《英语听力》、《剑桥商务英语（初级）》二、课程定位和教学目标剑桥商务英语中级证书(Cambridge Business English Certificate Intermediate）考试是国家教育部考试中心与英国剑桥大学考试委员会联合举办的权威性英语考试。
经济日益全球化的趋势迫切需要我们培养一大批熟练掌握外语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的国际型商务人才。
本课程正是为训练学生语言技能和拓广学生的商务英语知识而开设的。
为学生的就业打下必要的基础。
通过本课程的学习，着重对学生进行在商务工作环境下听、说、读、写的基本技能训练，进一步培养学生运用英语进行商务沟通的能力；激发学习兴趣，提高自主学习的能力；开发学生创新思维，培养学生在商务工作中用英语分析问题、解决问题的能力和创新能力。
教学从获取信息入手，把语言学习融入信息处理中以培养学生从事各种商务活动的能力。
教学中以应用为教学重点，合理地组织教材的内容和结构，教学内容有浅入深，由易到难，使学生具备知识的综合应用能力。
通过本课程的学习，使学生具备商务英语的基本理论和听力技能，使学生能够自如应付各种形式的商务英语听力素材，熟悉国际商务环境，善于交流。
听力方面能听懂正常语速的日常生活和商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。
要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。
阅读方面能看懂图表，正确理解商务专业词汇，能读懂英美报刊杂志上中等难度的商务英语文章，了解作者的观点与态度，把握其内涵，获取准确信息。
新编剑桥商务英语中级第三版课程设计
新编剑桥商务英语中级第三版课程设计一、实现目标和目的本课程设计旨在帮助学生掌握商务英语中级的基本语言能力，包括听、说、读、写和翻译等方面，以适应全球化的商务环境，提高其在跨国企业、国际组织和国际贸易中的竞争力。
二、教学内容和大纲1. 商务生活•日常工作和生活•商务活动和礼仪•会议和洽谈•商务旅游和接待2. 商务交流•商务信函和电子邮件•商务谈判和沟通•商务演讲和报告•商务口语和听力3. 商务技能•商务英语翻译•商务英语写作•商务咨询和计划•商务英语阅读和理解三、教学方法和评估方式采用多种教学方法，包括听、说、读、写和翻译等多个方面，注重提高学生的语言综合能力，如听说能力、思维能力和语言表达能力等。
学生将通过模拟商务英语环境进行角色扮演、阅读和分析真实商务案例等方式学习。
评估方式采用多种手段，如课堂测验、作业、参与度、情境模拟等，重在鼓励学生独立思考和主动学习，培养其商务英语能力和职业素养。
四、教材选取和使用本课程选取剑桥商务英语中级第三版教材作为主教材。
该教材依据国际商务交流最新规范，具有语言简单、易学易懂的特点，干货十足，与实际工作紧密贴合，受到学生和企业的广泛认可。
同时结合网络资源和商务新闻，扩展教材内容，使学生能更好地理解和运用商务英语，切实提高语言能力和应用水平。
五、教学进度本课程根据教学大纲，设置18周教学周期，每周两节课，一节为听说课，一节为读写翻译课。
在具体教学中，可以根据学生掌握程度进行适当调整，保障教学进度和质量。
六、总结本课程通过科学、规范、实用的教学大纲、材料选择和方法应用，以培养学生商务英语能力和职业素养为目标，充分发挥现代技术和多元资源的作用，促进学生全面发展，提高其国际竞争力和适应能力，从而为职业发展打下基础。
《新编剑桥商务英语》(中级)教学大纲 一、课程名称：《新编剑桥商务
《新编剑桥商务英语》（中级）教学大纲一、课程名称：《新编剑桥商务英语》（中级）Pass Cambridge BEC V antage二、课程编号：0000三、学分学时：4学分/ 64学时四、使用教材：《新编剑桥商务英语》（中级），经济科学出版社，2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性：公共基础/选修课六、教学对象：本科生七、开课单位：外语教学部八、先修课程：大学英语1—4级九、教学目标：进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力，提高语言理解和运用能力。
听力练习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。
通过完成各类活动使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。
通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信，商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进行了解。
《新编剑桥商务英语》（中级）为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。
本课程的开设旨在提高学生的英语实际运用能力，尤其是培养在以后工作中从事商务活动的基本能力。
本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。
通过本课程的学习使学生熟悉广泛的商务和跨文化知识，以具备从事对外商务活动的基本能力。
大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。
本课程的开设主要是满足那些已经达到大学英语教学的基本要求，但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。
BEC中级考试训练电子教案 文档
2009 至2010 学年第一学期BEC中级考试训练课程教案课程编码：______________________________________总学时／周学时：54 / 3开课时间：2009年8月30日第 1 周至第18 周授课年级、专业、班级：_ _078商务英语（经贸）______ 使用教材：《新编剑桥商务英语》（中级）授课教师：赵爽Introduction of BEC1.FULL NAME OF BEC: Business English Certificate (run by Cambridge )2.Three Levels of BEC: Preliminary, Vantage, Higher3.Contents of Each Test: Listening, Reading, Writing, Speaking4.The Certificate of BEC can be admitted in most countries and most overseas-invested enterprise5. No expiry dateTips of BEC•The examination places in Tianjin:1．天津大学研究生院，电话(022)27406406, 天津市卫津路92号, 邮编300072。
2．天津财经大学经济贸易外语系，电话（022）28171431,28340028天津市河西区珠江道25号，邮编300222。
•Examination time: May 20th higher, May27th preliminary, June 3th vantage •Deadline of Entering time: March 10th, September 15th•Examination fee of BEC Vantage: approximately 500 RMBUnit 1A TeamworkObjectives & requirements1.To enable students to talk about teams and teamwork2.To practice reading for gist and specific information3.To enable students to make and to change arrangementsImportant & difficult points1.Correct reading method2.V ocabulary of psychologyrmation how teamwork can help their class prepare for the Cambridge BECexamApproaches and methods: Task pattern; Pair work & group workEquipments: Tape recorder; over-head projector, screenContents1.Warming-up questions:Discuss the requirements for successful teamwork in pairsHow to improve teamwork?The following may give you some hintsGeneral ideasFriendly atmosphereNot bossyPatientGood mannersModestLeadershipGood interpersonal skillsVariety of experienceCan you give us some reasons why the above points can improve teamwork?2.How to make your opinion more convinced? The following are two examples variety of experience1. Variety of experience and a board horizon would help to tackle urgent matters and establish his or her personal prestige. Well- experienced staff are capable of overcoming storms and crises.2. A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge, which is based on your past experience.Examples of widen the opinionLeadership: on coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will , in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.3.Reading part on Page 8---answer the following questions1. What did Cussons do?Brought in 3 expatriate managers to work with the local sales staff in project team.Also brought a consultant organizing 2 one-week courses working on building and developing creative thinking.2. What benefits did this bring?Cussons has seen financial benefits, reporting savings of 200,000 pounds from the first course and expected saving s of 700,000from the second.The courses have also allowed the participants to measure progress against targets set on the course and have made people excited about their jobs.Unit 1B communicationObjectives & requirements1. To enable students to leave telephone messages2. To raise awareness of clarity in spoken language3. To practice reading for gist and specific informationImportant & difficult pointse of various forms of communication.2.V ocabulary of psychology3.discuss the difficulties of understanding spoken English.Approaches and methods: Task pattern; Pair work & group workEquipments: Tape recorder; over-head projector, screencontents4.Pre-question: Imagine what kind of communications will you use frequently at work? Faxes, letters, e-mails, phone calls, memos, notes etc.5.Some points in article on page 121.Approach: way leading to sth.2.Idiomatic: in accordance with the particular nature or structure of a language,dialect3.Insensitive: not realizing how other people feel4.Interpret: explain sth which is not easily to understand6.Answer the questions on Page 111.Because English is the dominate language of international communication.2.Make their message simple, use shorter chunks, keep one idea per sentence, speakmore slowly, and not raise their voice.3.As English is spoken in their work environment, they do not have to understand otherlanguage themselves.4.Through language and cultural awareness seminars.●听力8选5解题步骤1.简单中文标A---H含义2.听力过程中抓重点句子或关键性词语3.听完叙述再做答4.再听一边纠正错误●Pay attention to the key wordsTypescript1:•Hello, this is Margaret Brock here. It is 9.30 on Wednesday morning. I am ringing about the half-year sales report. Could you send me a copy of your department’s figures, please? I am in Helsinki until Friday. Thanks very much. Bye.Typescript2•This is Frank Larsen from Scandinavian Conferences in Copenhagen. I am ringing to tell you tha t this year’s Danish Telecommunications Trade Fair’s taking place in the week ofNovember22. if you’d like some complimentary tickets, please let me know how many you’ll need. Please call me on004533346766.Thank you. Bye.Typescript3•Hi, Frida. It’s Sue Me llor. How are you？I hope you’re not too busy at the moment. I wanted to talk to you about my visit next month. You know we’d talked about the 13th? Well, I’m afraid it’s not going to work out because of deadlines here. I don’t suppose we could put it back a week or so, could we? Give me a ring and let me know. Thanks. Typescript4•Hi Frida. It’s Colin. I am on my mobile because I am traveling to a meeting with a client but I need to talk to you urgently so could you call me on 0486 772 444? It’s my mobile nu mber. I need to talk to you about that contract we’re trying to get in Helsinki because the customer accepted our proposal and I need to know whether it’s all right if I just go ahead and sign the contracts or whether you want to get involved, as well. Could you get back to me asap? Thanks.Typescript5•Hello, Frida. It’s Steve Montgomery here. I got your proposal for the product launch and I’ve finally managed to get a look at it. It looks OK, but I think there could still be one or two minor problems with it. I think the time schedule looks a bit on the optimistic side, as well.I've got a couple of suggestions, which I’ll get off to you today. Let me know what you think, OK？bye.●听力填空题做题步骤1.打电话所找的人肯定不在场2.此类题没有陷阱听到什么填什么就可以3.每个空先单词的首字母把所填内容记下4.最后整理成完整的答案5.人名、地名等按照拼规律填Unit 2a entertaining clientObjectives & requirements1. To enable students to leave telephone messages2. To raise awareness of and practice techniques for encouraging conversation3. To practice reading for gist and specific informationImportant & difficult points1.describe the most memorable restaurant they have been to2.V ocabulary of psychology3.Listen and match five short pieces where people talk about business trip with thequestions the people answer.Approaches and methods: Task pattern; Pair work & group workEquipments: Tape recorder; over-head projector, screenContents●Pre-question: you are going to give one of your friends a treat, what kind ofrestaurant you’d like to choose? If you entertain a business contact, what would you do?You may pay attention to following points when choosing restaurant:1.Location2.Atmospherefort4.Cleanliness5.Staff friendliness/attentiveness6.Speed of service7.Quality of food/drink8.Value for money●Read the advertisement about Ports English Restaurant.Would porters be a suitable restaurant in situations on page 20.1.Words explanation2.Interior: a part, surface, or region that is inside or on the inside3.enhance: to intensify or increase in quality, value, power,4.Distinctive: serving or tending to distinguish5.Cater: to provide what is required or desired (for)6.Presentation: the act of presenting or state of being presentedUnit2b corporate hospitality---speaking partmixing business with pleasure7.select suitable entertainment for each following group and give reason to supportyour choice. Discuss this program in 4-people group.8.Are there other ways to entertain clients?Unit2b corporate hospitalityObjectives & requirements1.To enable students to talk about corporate hospitality2.To practice reading for gist and specific information3.To review language for making and dealing with invitationsImportant & difficult points1.Correct reading method2.V ocabulary of psychology3.discuss the advantages and disadvantages of mixing business with pleasure. Approaches and methods: Task pattern; Pair work & group workEquipments: Tape recorder; over-head projector, screenContents●select suitable entertainment for each following group and give reason to supportyour choice. Discuss this program in 4-people group.●Are there other ways to entertain clients?●Oral practiceWHAT IS IMPORTANT WHEN…?ENTERTAINING CLIENTSTYPES OF ACTIVITIES( how to choose )COST (how to arrange)Types of ActivitiesEntertaining client is done by way of a series of activities. Such as a sightseeing tour, a football match, a ballroom party, an orchestra performance, a ballet show, a fashion show, playing tennis and a formal meal, etc.The activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about your clients’ characters and hobbies.The costs of entertainmentNot always the essential thing. Depending on the nature/characteristics of the transaction or the size of the deal.Should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….If the company foresees that the client is not very lucrative, then….The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.Types of ActivitiesFor well-educated clients, they may expect some high class-associated activities, such as ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.For some young clients, you may wish to take them to some more fashionable activities, such as a music bar, a pop music show, a fashion show.For those sporty clients-football, tennisHowever, you should always end up all kind of activities with having a formal meal. You don’t want to talk about business with your clients in the tennis court or theatre; they are just the warming-up activities for the key matter-business. After a whole day or a few days’ entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.●Points in the article1.Intimate: having or being a very close and friendly relationship2.Chit-chat: chatting sth. Unimportant3.Bring up: call attention to sth.4.Recipe: method of achieving sth.5.Effortlessly: easily●Memo & message1.动笔之前仔细审题2.明确自己在材料背景中的身份3.吃透考题要点，面面俱到4.切忌节外生枝、画蛇添足ExercisesTo: all section headsThere are eight vacancies on training courses being given in May and June. The courses provide useful training for junior staff in computers, time management and other aspects of modern office work. Could you kindly recommend suitable staff?ExercisesYou work for a company which produces laser printers. You are visiting another company, Microsoft, to buy some computer software for your department. They have expressed an inte rest in your company’s printers and you would like to take twenty brochures and three sample printers with you.* write a short note to Mr. Jim Asana, the sales manager.*ask for his permission to take these items.*explain why you want them.*mention the time and date when you want to collect them*write 30-40 words on your answer Sheet.ExercisesThe refrigerator in the kitchen of the office is full and has to be cleaned. You are the office director.*write a short memo in 40-50 words*tell the office staff the time of housecleaning.*tell them to deal with their own food*warn them that if not taken away, the food will be thrown away.Unit3A Ordering goodsObjectives & requirements1.To enable students to talk about and changing orders2.To practice reading for gist and specific information3.To raise awareness of clarity in writing and useful phrases for letter writing Important & difficult points1.Correct reading method2.V ocabulary of psychology3.discuss ways of improving the clarity of the fax.Approaches and methods: Task pattern; Pair work & group workEquipments: Tape recorder; over-head projector, screenContentsImproving fax on page 32:yout: the layout is too dense and therefore off-putting. It might help if the writer used headings, bullet points and brackets.2.paragraphs:the text needs to be divided into paragraphs to aid clarity and to encourage the reader to read it .4.Connectors: it is difficult to follow the sequence of ideas because connectors are notused much to make it clear.5.Sentences: some sentences are too long, making the text difficult to read.6.Accuracy: as the writer is a non-speaker, complete accuracy is perhaps not to beexpected. However, core words should be spelt correctly.●商务写作总原则（6Cs）1.Correctness:恰当的语言风格，准确的措辞信息，正确的语法标点2.Clarity：逻辑布局－因果，时间，序列，比较等等合理的构架句群与段群：各类句型最佳组合3.Conciseness：现代商务英语发展趋势We began to export our goods to countries abroadWe began to export our goods.We require furniture which is of the new type.We require new-type furniture.4.Concreteness:商务写作尽量使用具体、明确的语言，切忌笼统模糊。
新编剑桥商务英语中级
《新编剑桥商务英语（中级）》Module 1§ 1.1 Business Topic Ways ofworking商务话题篇工作方式本讲学习重点：（Part）1、Different ways of working. 工作不同的方式2、Working from home.在家办公3、Grammar: Present tenses. 语法：现在时4、A mini-presentations. 小型讲演5、Homework家庭作业1、ways of working 工作中不同的形式Part I Vocabulary Different waysof worki ng. 不同的工作方式一、Howdo work most effectively? By working ... 对你来说采用哪种工作方式最有效1、regular hours/flexible hours? 正常工作方式还是弹性工作方式固定时间/灵活时间2、in a team/on your own? 以团队为单位还是自己单干在团队中工作/自己工作3、from home/in an office? 在家还是在办公室在家上班/在办公室上班4、f or a boss/as your boss ？为别人打工还是自己当老板为别人打工/自己当老板Example:For me, I like to work flexible hours on my own. By work ing like this, I can work most effectively. Whenl need to teach my stude nts, I will go to the classroom. So I am used to flexible hours rather than working nine to five.Also, I / d like to work on my own. It is because this can allow me to be inno vative in my Ian guage teachi ngcareer.对于我来讲，我更希望自己的工作时间是弹性的。
新编剑桥商务英语(中级)Module 10
《新编剑桥商务英语》（中级）（第三版）Module 1010．1 Business Topic Management商务话题篇管理运作本小节学习重点●熟悉相关词汇●学会讨论管理运作这一话题●练习在阅读过程中培养上下文意识和对语篇衔接手段的辨别能力●练习根据提示要点展开口语讨论●掌握条件句的用法●掌握报告的写法法dimension n．方面，部分vision n．远见，梦想，设想focus group 专题调研会，小组座谈会dance floor 舞池social norms 社会准则renewal n．更新，重新开始reinvention n．彻底改造，干一件和以前完全不同的工作merchandise vt．＆_n．吹捧，宣扬，使被接受；宣传品lesser-known 不为人所知的megaband n．超级乐队gig n．(口)(爵士乐队、摇滚乐队等的)特约演奏star rating 评分等级，星级评分funk n．乡土爵士乐，以旋律性与节奏感著称product placement产品置入(式广告)prop n．产品特色，等于propositioncommercial n．(电视、电台、电影上播放的)商业广告aftershave n．(剃须后使用的)润肤水相关背景知识：麦当娜Madonna(麦当娜)全名为Madonna Louise Ciccone Ritchie，也作Madonna Louise Veronica Ciccone，英文名为Madonna。
20世纪80年代至今美国最著名的歌星和影星之一。
1958年8月16日出生于美国密歇根州底特律，父母为意籍美国人。
曾在密歇根大学学习舞蹈，17岁离校来到纽约，当过模特和舞女，经过艰苦奋斗，五次获美国唱片业最著名的奖项格莱美音乐奖(Grammy)。
时尚的麦当娜是全球仿效的“百变女王”，几十年在西方世界屹立不倒，从一个流行乐手成长为一个艺术家，不管大家承认与否，她已经成为一个象征符号。
剑桥商务英语第二版中级课件Unit 1b
02
Language use
Choose appropriate expressions, wording, and tone based on
the context to ensure the accuracy and effectiveness of
information transmission.
situations.
Common Phrase Pairings
Phrase 1
Phrase 3
Explain the meaning of phrase 1 and provide common usage and example sentences in business settings.
• Case 3: A senior leader of a certain company delivers a speech in public, introducing the company's latest products and development strategy. Through case analysis, learn how to prepare and organize a successful business speech to enhance the company's image and visibility.
Background
01
introduction
Purpose and background
要点一
Improving English communica…
This courseware aims to help learners master the English language and skills required for effective communication in a business environment.
剑桥商务英语中级教学设计
剑桥商务英语中级教学设计导言：剑桥商务英语中级教学是为那些有一定商务英语基础的学生设计的。
本教学设计旨在帮助学生提高他们的商务英语能力，使其能够在工作中更加自信和流利地沟通。
本文将介绍一个针对剑桥商务英语中级课程的教学设计。
一、教学目标：1.提高学生的商务英语听说能力，使其能够流利地参与商务会议和电话沟通。
2.培养学生的商务写作和阅读能力，使其能够撰写商务邮件和报告，并理解商务文本。
3.扩大学生的商务英语词汇，使其能够在商务场景中运用专业术语。
4.培养学生的跨文化沟通能力，使其能够理解和应对不同文化背景下的商务交流。
二、教学内容和方法：1.教学内容：(1)商务场景对话：通过模拟商务会议、电话沟通和面试等场景，让学生进行实际对话练习，提高他们的口语表达和听力理解能力。
(2)商务写作：教授商务邮件和报告的写作技巧，让学生通过实践撰写商务文档，增强他们的写作能力。
(3)商务阅读理解：提供商务文本，让学生进行阅读理解练习，加深对商务用语和句子结构的理解。
(4)商务词汇扩充：通过词汇练习和课堂讨论，扩大学生的商务英语词汇量，使其能够流利运用专业术语。
(5)跨文化沟通：通过案例分析和讨论，提高学生的跨文化沟通能力，使其能够应对不同文化背景下的商务交流。
2.教学方法：(1)交互式教学：鼓励学生积极参与课堂讨论和角色扮演，增强他们的口语表达能力和自信心。
(2)案例教学：通过真实的商务案例，让学生理解和应用商务知识，加深对商务实践的理解。
(3)小组合作学习：组织学生进行小组活动，让他们相互合作解决问题，提升他们的团队合作能力和问题解决能力。
(4)多媒体辅助教学：借助多媒体技术，提供丰富的听力材料和视觉资源，使学生更加直观地理解商务英语。
三、教学评估和反馈：1.教学评估：(1)口语表达能力评估：通过模拟商务场景对话和口头报告，评估学生的口语表达和听力理解能力。
(2)书面表达能力评估：通过商务写作作业和报告，评估学生的书面表达和阅读理解能力。
新编剑桥商务英语第三版中级1.1
consultancy n. specialist advice flexitime / flextime hot desking/ hotdesking office gossip office news credit managing director
• • • • • • • •
• 2. 用来表示变化的趋势或局势： Interest in our new range is growing faster than even we anticipated. • Present Perfect Simple • 1. 用于谈论从过去开始持续到现在的动作： I’ve sent off half the packages. • 2.用于谈论动作的结果：I’ve done everything.
Different ways of working
• How do you work most effectively? By working • regular hours/ flexible hours • in a team/ on your own • from home/ in an office • for a boss/ as your own boss
Reading---How to job-share
• answers to the passage 1. Open your mind 2. Plan for disaster 3. Get organized 4. Set your limits 5. Put pen to paper 6. Don’t feel guilty 7. Two become one
• can be more concentrated and thus more efficient • have more flexibility. • feel more relaxed • a dependent type of person and never make decisions myself. • don’t want to work under someone.
新编剑桥商务英语课件中级Unit-2a精选全文
• reasonable prices 合理的价格
Vocabulary 2-2
• interior design
室内装修
• group dining
团体用餐
• group menu
团体用餐菜单
• catering requirement 用餐要求
• tour groups
旅游团
• birthday party
the event? • How much do we want to spend – budget?
• what are the advantages and disadvantages of mixing business with pleasure?
Vocabulary1-2
• customer satisfaction form 顾客满意调查问卷
• 阅读下列顾客满意调查问卷表，其中 那三个标准对你来说最为重要？
Text discussion
• 在阅读问卷的时候，我们要思考这样一个问题 Which three of the criteria are most important for you? 那三个标准对你来说最为重要。这个 句子中有一个单词要引起我们的特别注意： criteria 标准。这个单词的复数形式是不用加s 的。 在这个题目中“酒店”一词是复数形式， Restaurants.而在第一段的第一个句子中“a Signet House Restaurant”，这里的复数指 各家连锁店，单数是指连锁店中的一家。所以 文章中的这个酒店的复数形式在翻译的时候， 我们增加了“连锁”这个词，以便区别出来
地位的
• Facilitate one-to-one conversation 有利于一对一 交流
module-5剑桥BEC商务英语-中级-课件-答案-词汇讲课教案
• (7)不理解刚才的观点： • Sorry, but I don’t quite follow you．（较为正式）对不起，
但我没有完全明白你的观点。
• Sorry, I don’t understand．（较为非正式）对不起，我不
明白。
• Can you explain what you mean exactly?（非正式）你能
们……
• Let’s…（较为非正式）让我们…… • Why don’t we…？（非正式）） • (3)不同意刚才的音贝， • I’m sorry，but I just can’t agree with you there.（较为正
式）对不起，但我不同意你那个观点…．
• I disagree.（较为非正式）我不同意…… • No，because.（非正式）不对，因为…．
5. 1 Business Topic The
workplace
• 词语准备 • Attend a meeting 参加会议，出席会议 • Hold a meeting 举办会议，开会 • Reach an agreement 达成一份协议 • To source art （为商务用途）选择艺术装饰品 • To commission art 定制艺术品 • Regeneration n．重建，再生 • Sector n．（尤指商业、贸易等的）部门，领域，行业 • Installation n .安装 • Presentation n．陈述，介绍，针对某一话题进行的发
5. 2 Business Skills Participating a meeting
• 词语准每J • Chairperson ： n．主席（可兼指男性或女性） • minutes n．备，u，石议记录 • Minutes of a meeting 会议的记录 • Take the minutes 作会议记录 • Agenda n．议事日程 • Set the agenda 制定议程 • Move on (to the next point) 进入（下一点）
《剑桥商务英语(中级)》课程教学大纲
《剑桥商务英语（中级）》课程教学大纲
一、课程信息
通过本课程的学习，学生应具备以下儿方面的目标：
1.了解英语国家企业工作方式、公司利润、开拓业务、广告营销、工作场所、人才招聘、产品销售、职业发展、品牌推广、企业管理、商业道德和商业法律的知识。
2.在不同语境中，选择合适的文体，遵循商务习惯和国际惯例，使用恰当准确的语言进行商务交流。
3.掌握重要的应试技巧，通过剑桥商务英语证书考试。
4.掌握在真实工作环境中使用商务英语交流的能力。
5.树立正确的价值观，具有从事商务英语交流的愿望和兴趣，形成遵纪守法、诚信经营、锐意进取的理念。
课程目标对毕业要求的支撑关系表
三、教学内容与预期学习成效
四、成绩评定及考核方式
五、课程建议教材及主要参考资料
1.建议教材
John Hughes.《新编剑桥商务英语（中级）学生用书》（第三版）.北京：经济科学出版社，2010.7
2.主要参考资料
1）John Hughes.《新编剑桥商务英语（中级）教师用书》（第三版）.北京：经济科学出版社，2010.7.
2）剑桥大学外语考试部.《新版剑桥商务英语BEC中级真题集》.北京：商务印书馆, 2015.9
3）Ian Wood.《直通剑桥商务英语》.北京：清华大学出版社，2018.05。
新剑桥商务英语中级教学设计
新剑桥商务英语中级教学设计一、教学目标新剑桥商务英语中级教学旨在培养学生具备以下能力：1.能顺利进行商务对话，并理解他人的意图和表达；2.能够撰写商务邮件、简报和报告；3.能够处理商务状况下的沟通和协商；4.能够赢得商务场合下的信任和合作。
二、教学内容本课程将涵盖以下主题：1.商务会议和交流2.商务通信和写作3.商务文化和礼仪4.商务旅行和接待三、教学方法本课程采用多种教学方法，包括讲授、小组讨论、角色扮演、实践训练等形式，帮助学生掌握商务英语基本技能。
讲授讲授环节是本课程的基础，通过讲解商务英语的词汇和语法，帮助学生深入了解商务沟通的精髓。
小组讨论小组讨论能够激发学生积极性，让他们在团队中交流和分享商务英语学习心得和经验。
角色扮演在角色扮演环节，学生可以运用所学语言技能，在虚拟的商务场合中模拟真实的沟通和交流过程，锻炼表达和听取的能力。
实践训练本课程内容均设有实践环节，学生在模拟商务场合中应用所学技能，通过实践训练巩固知识点。
四、教学评价本课程用多种方式对学生成绩进行评价：1.平时成绩：包括出勤率、小组讨论、作业和课堂表现等因素；2.期中考试：主要考察学生对商务英语语法、词汇等方面的掌握程度；3.期末考试：综合考察学生对商务英语各方面知识的掌握，包括听力、口语、阅读和写作等；4.实践考核：针对学生在模拟商务场合中的表现、掌握的实际应用技能以及高效的合作能力等综合考核。
五、教学建议1.提前对学生进行商务英语基础测试，以确保学生的英语水平符合本课程要求；2.学生在学习期间需要积极参与课堂讨论、角色扮演等活动，促进英语口语和表达能力的提升；3.教师需要耐心地辅导学生，激励和鼓舞学生的学习热情，帮助他们克服英语学习上的阻碍；4.教师应该注意语言技能和文化背景差异，在教学中注重培养学生对商务文化和礼仪的了解。
剑桥商务英语授课教案(中级)
Introduction & Unit 1a Teamwork (1)Objective: make students get to know basic information about Cambridge BEC vantage and talk about teamwork Focus on : to talk about teamworkIntroduction about the examThe exam comprises four tests: reading, writing, listening and speaking. The Speaking Test date is decided after your entry is confirmed by Cambridge. Candidates will receive an overall grade and separate grade for each test. (Pass grades A,B,C or Fail grades D,E).How to understand, record and build vocabulary Advise students to adopt following ways on vocabulary Ways to understand new words1. Examine the context of the worda. the contextb. b. the position of the word2. Examine the word itselfa. prefixes (e.g. inter-, un-, bi-)b. suffixes(e.g. -ee, -tion, -ical)3. Use a dictionary or website (e.g. , or)Ways to record new words1. in the margin of your course book2. on a separate sheet of paper3. in a vocabulary notebook4. on a computer5. on cardsWays to build vocabulary1. compound words2. using prefix and suffix3. synonym and antonym4. put words in a logical orderAssessing teamsSpeakingStep1 choose the five most important characteristics of a good team and put them in orderStep2 pair work. Conduct a dialogue about teamwork.Question: What is a good team?Do you work in a good team?Do you like your team members?Why or Why not?Dialogue tips: One can express his view about teamwork in terms of one’s experience in the working place, the sports team, or one’s family or class.Word tips: Co-operative 齐心协力的have communication problems 交流有问题attach importance to team-building 重视团队建设develop team work 开拓团队协作an effective team 精锐团队share the same values 具有相同的价值观HomeworkRead the following quotes and proverbs about team work. Henry FordComing together is a beginning.Keeping together is progress.Working together is success.Bruce Coslet, Coach, BengalsThe era of the rugged individual is giving way to the era of the team player.Everyone is needed, but no one is necessary.Vince Lombardi, football coach for the NFL (1913-1970) Teamwork is what the Green Bay Packers were all about. They didn't do it for individual glory. They did it because they loved one another…Susan Gerke, IBM, Leadership DevelopmentConflict is inevitable in a team ... in fact, to achieve synergistic solutions, a variety of ideas and approaches are needed. These are the ingredients for conflict.Benjamin FranklinWe must all hang together,or assuredly, we shall all hang separately.Thomas Edison, when asked why he had a team of twenty-one assistantsIf I could solve all the problems myself, I would.Lewis B. ErgenThe ratio of We's to I's is the best indicator of the development of a team.Unit 1a Teamwork (2)Objective: to enable students to talk about teamwork Focus on : to learn some useful phrases to make and change arrangementsReadingStep 1 introduce background information and explain some new wordsNewsreport structure: headline, lead and body. The topic sentence usually appears in the headline and lead.Step 2 Read the article, try to get the main idea and finish the exercises.Step 3 Ask students to present answers and correct the answers together.VocabularyStep 1 do the match work and check the answerStep 2 Ask students to use the phrases to describe what happened at Cussons in Poland. Practice personally or in pair.Step 3 Ask one student to make presentation and correct the mistakes after it.SpeakingStep 1 Group work: discuss how teamwork can help your class prepare for the Cambridge BEC Vantage. Step 2 Students can form group of no more than 4 persons and conduct a discussion.Encourage everyone to speak and contribute to the discussion.Time limit: Five minutesStep 3 After the discussion, ask each group to choose a representative and make a summary to the whole class.Word tips: work in a team团队合作share ideas 交流想法help each other with homework 做作业相互帮忙test each other on texts covered 对已学的课文相互检测e-mail each other 相互发电子邮件learn from one’s strong points 学人所长Arranging a courseReadingStep1 Read the questions before reading and look for the specific information while readingStep 2 Ask students to answer the questions and correct the mistakes.Step 3 Explain some language points and new words.SpeakingPair work 1Step 1 Learn some useful phrases to make and change arrangementsStep 2 Look at the activity sheets and get to know the requirement and allocate roles.Step 3 Make up a dialogue and practice it in pairs.Step 4 Ask some pairs to present the dialogue in front of the class.Step 5 Correct the mistakes and give some comments.Pair work 2Step 1 Look at the advertisements for the team-building courses below.Step 2 Explain some language points and new words. Step 3 Ask the students to answer the questions and check the answers.TeamworkPlay a game on teamwork and experience the importanceof cooperationHomeworkremember the useful phrases and finish self-study 1a -How about/what about the following week?-Shall we say 8 Feb.?-When would you suit you?-I ‘m afraid I can’t make it then.-They’re working on another project until 12 Feb.Unit 1 b CommunicationObjective:to improve communication in spoken language and grasp the main idea and specific information during reading and listening.Focus on:to learn to leave and take voicemail messages.Keeping on touchSpeakingStep 1 Pair work. Ask your partner questions about the forms of communication and mark them on the graph. Step 2 Discuss the advantages and disadvantages of each form of communication with your partnerStep 3 Ask some pairs to present the dialogue to the whole class and correct the mistakes they make.Word tips: snail mail 传统的信件Time-consuming 费时Save time/trouble 省时间，方便Raise the efficiency in your work 提高工作效率In written form 书面形式Refer to it any time you like 你随时可拿来参考ReadingStep 1 Read the article about using English for international business, looking for the topic sentence and the key words and give a title to each paragraph.Step 2 Answer the questions about the article and check the answers.Step 3 Explain the title and some new words and useful expressions.Limit themselves to 把…限制在…Insist on/upon sth / doing sth 坚持Culture-specific 文化特有的SpeakingStep 1 Discuss with partner:Questions: what do you find difficult about understanding native English speakers？Do you such experiences?Do you have any suggestions to improve communication with foreigners?Step 2 Ask some pairs to present their dialogue and correct the mistakes and make some commentsWord tips: the fast speed makes it hard to follow 语速太快Local accent 地方口音Idiomatic language 俗语Slang 俚语jargon 行话Cultural difference 文化差异Cultural-specific humor 文化特有的幽默Leaving voice mailListening 1Step 1 read the requirement of the exercise and guess the content of the five voice mailStep 2 Listen to the tape and try to match the right items Step 3 Listen to the tape again and check the answers Step 4 Listen to the tape for a third time while reading the typescripts and correct the answers.SpeakingStep 1 Discuss with your partner : which call do you find most difficult to understand and why?Step 2 Make the difficult message easier to catch and present the adaptation to the whole class.Step 3 Give suggestions to make yourself more easily understood: use simple English, one point one sentence.Taking messagesListening 2Step 1 Look at the two forms and guess the main idea of the callStep 2 Listen to the tape and look for the specific information to fill the blanks.Step 3 Listen to the tape again and check the answers Step 4 Listen to the tape for a third time while reading the typescripts and correct the answers.SpeakingStep 1 Learn some useful phrases to leave and take messages.Step 2 Look at the activity sheets and get to know the requirement and allocate roles.Step 3 Make up a dialogue and practice it in pairs.Step 4 Ask some pairs to present the dialogue in front of the class.Step 5 Correct the mistakes and give some comments.HomeworkSelf-study 1 b and remember some useful sentences to take and leave messages-I’m afraid she’s not here today. Can I help you/ take a message?-Could I ask who’s calling? Could you give me your fax number, please?-I ‘ll give her the message as soon as she’s back.-I am ringing about the sales report.-Could you please call me back?Unit 2a Entertaining a client (1) Objective:To enable Ss to talk about the critiria of restaurantsFocus on: To practice reading for specific informationChoosing a restaurantReading 1Step 1 Warming-up exercise:questions: When you invite your friend to have dinner, where would you choose?If you invite am important person for a meal, where would you choose? What is your requirement for a good restaurant?Step 2 After the students have a brianstorming, ask them to see the lists of criteria on the customer satisfaction form.Step 3 Pair work. Have a discussion with your partner and decide on the three most important criteria for them.Step 4 Ask some pairs to present the dialogue to the whole class and correct the mistakes they make.SpeakingPair Work. Ask each other about the last restaurant they visited. Try to descirbe the restaurant in terms of the critia mentined above. They are required not to use “satisfactory”“excellent”and”poor”in their dialgue. Instead they should use other similar words to descibe and thus expand their range of vacabulary.Word tips: spendid,magnificent,neat, elegant,amiable,consideratedirty, untidy,cold, impatientheavy, lightCould you tell me something about…?How is the ….?What is your impression of….?Reading 2Step 1 Ask students to look at the advertisement for Poters English Restaurant in London.Step 2 Ask students to indentify the ctiria the customer satisfaction form referred to and what food they would expect this restaurant to serve and what kind of customers this restaurant is suitable for.Step 3 Ask students to see the five situations below the advertisement and decide whether Porters is good for their choice and explain why based on the main feature or distinction of the restaurant.Explain language points:1 objective: 目标、宗旨The objective of the new organization is to provide fee legal service to the poor.2 be popular with: 受欢迎的、招人喜欢的Swimming is popular with all ages.a popular resort, a popular food, popular song3 pride oneself on/upon 以…为豪He prides himself on his success in painting.4 to cater forHe runs a restaurant which caters for weddings and parties.5 call in: 顺路到某处Call in on your way home and tell me how the interview went.SpeakingPair work. Ask your partner to describe the most memorable restaurant he/she has ever been to and present the dialogue to the whole class.Word tips:What makes my dining experience stand out is….Enjoy the attractive and relexing atmosphere.Cater to different tastesHave a feeling of friendliness and comfort.The classical interior design serves as a visual feast.Homeworkthe exercise of self-study 2aread the supplementary material attached about table manner.Unit 2a Entertaining a client (2) Objective:To enable Ss to practise techniques for encouraging conversationFocus on: To practice listening for specific informationMaking converationListening 1Step 1 Ask students to look through the questions in theright and guess what would be the answers.Step 2 explain the difference between “trip”and “journey”Step 3 listen for the first time and try to get the main idea Step 4 Listen for the second time and concentrate on the useful and key words. Such as “bed”“sleep”“delay”“luggage” and etc.Step 5 match the answers with the questions. Listen to the tape while reading the tapescripts and check the answer.Language points:1. I got stopped at 我在…被卡住了2. I wouldn’t mind doing 我不介意干….3. get through quite a lot 经历了很多4. It was a bit too heavy. 太油腻了5. a long way from a decision 作决定还早Listening 2Listen to the dialogue carefully and indentify the phrases and expressions used by the first speaker to encourage the converation. Ask students to contribute more by themselves.Speaking 3Step 1 pair work. Ask students to develop the five statements into conversation, using the techniques from the Don’t forget section where appropriate.Step 2 Ask volunteers to present the dialogue and make some comments.Speaking 4Step 1 Explain the rule carefully to students. Students should from groups of 4 and play the game. We will use two coins to decide the steps that one should move. Students should throw the coins in turn to start and moveas the rule says. When a player lands on a sqare she should tak about the topic for one minute. The others should encourage her to talk further until the conversation goes for one minute. When a player lands on a “free choice”one of the other player should chooses a topic and asks a suitable initial questions to set the speaker talking. The first person reaches the “Finish” wins.Step 2 Divide the students into groups of 4 and make sure they understand the rules. Begin the game and walk around to check their play.Step 3 Make the winners stand out and give them encouragement and awards.Additonal situational conversationSet the situation: Suppose you were an assistant of a sales manager. One day your boss told you he was going to invite two important clients to have dinner. He asked you for your recommendation and suggestion since youare in charge of making reservation and business trip arrangement and have kept a lot of information about hotels and restaurants. Your boss made a decision after discussing with you. He asked you to make reservation with the restaurant he confirms. You called the hotel and made reservation according to your boss’s requirement. Allocate roles to the students and explain the requirement. Students form groups of three and begin the role-play. Check their practice and encourge them to be creative and make this role-play vivid.Ask two groups to perform the role-play and make some comments.Homeworkexam praticeremember the expressions used to encourage conversation:--Really?--I’m surprised to hear that.--What did you think of….?--So the meeting’s been postponed until next March.Unit 2b Corporate hospitalityObjective:To enable Ss to talk about corporate hospitalityFocus on: To practice reading for specific information and using phrases on making and dealing with invitationsMixing business and pleasureSpeakingStep 1 Ask students to brainstorm ways of entertaining existing and potential clients.Step 2 Ask students to look through the profiles of the business people and match each profile with a best way of entertaining them from the lists.Step 3 Ask students to explain the reason of their choice and give suggestions and comments.Step 4 Make a summry: you should make your decisions based on the distinction of the people, your business objective you want to realise in them.Step 5 explain some new words.Fact-finding 实地考察Substantial 重要的，实质的Reading 1Step 1 Ask students to scan the article and find the activities mentioned for entertaining business people. (meal,opera,sports event,drinks,theatre)Step 2 Ask students to read the text and try to get the main idea of each paragraph. Match each numbered paragraph with a title from the list.Step 3 Ask students to complete the sentences by borrowing some information from the articleStep 4 Ask students to present their answers and make some comments.Step 5 Explain some important language points. Language points1 contact: 熟人，有业务关系的人，有利用价值的人a person you may use to your advantage or who can provide you with important informationthe contacts in the city hall 在市政府里面的熟人2 prospect 潜在顾客，委托人或购买者，前途，前景She is talking warmly to several prospects.He has a great prospect since he is always diligent and smart.3. there is no point in doing sth. 做…没有意义What is the point in discussing this issue since it has been finished already?4 having free drinks on the company. On,由…付费，付帐This meal in on me. Help yourself.5 add up to 意味着，说明Their action adds up to the open challenge to the authority.6 lie in （原因，兴趣，答案）等在于…The cause of the war lies in the greed and incompetenceof politicians on both sides.如指责任，选择，决策等关键在于某人，习惯用lie with Responsibility for the disaster must ultimately lie with the government.The choice lies with you.SpeakingStep 1 Discuss the advantages and disadvatages of mixing business and pleasure in pairs.Step 2 Ask some pairs to present their view and others can make supplements. Correct the mistakes and make some comments.Word Tips:Build a good business relationshipEnhance mutual understandingIncrease more personal touchA more colorful lifeDifficult to swap rolesToo preoccupied with your workArrange a company visitReading 2Step 1 Ask students to brainstorm purposes of different types of formal letters( enquiry, complaint etc.).Step 2 Read the letter to find out the purpose of this invitation. Ignore the gaps the first time.Step 3 Read the letter again and finish the exercise T or FStep 4 Ask students to read the phrases and choose the right one to fill each gap in the letter and discuss why the more formal phrases are appropriate in this situation.Language points1 meet the expenses 支付，付清Can you meet the amount?2 put/leave/place sth at one’s disposal 把某物交给某人自由处理my reading room is at your disposal.3 in terms of 从什么角度看，就什么而言In terms of law, she should be heavliy punished.4 in due time/course 经过一段时间，到适当时侯We will be informed in due time.HomeworkWrite a letter of acceptance of 120-140 words.It should be clear,appropriately formal and include the five listed points.Unit 3a Ordering goods (1)Objective:To enable Ss to talk about making and changing ordersFocus on: To practice writing short and clear sentences in business letterPlacing an orderWarming-up exerciseAsk students to make a list of the qualities Otto Company expects from his suppliers.Mail-order company: 小康之家、贝塔斯曼书友社、麦考琳家居On-line shopping : 当当、淘宝、卓越、异趣Word tips:reliable and trustworthypossess basic qualities of honesty, integrity, accountability and dependabilityprovide good-quality productssatisfactory servicehave flexibility towards new/additional requirements courteous and co-operativetimely deliverycompetitive priceReading 1Step 1 Ask students to read the letter and do the exercise of T or FStep 2 Ask students some questions concerning the letterWhat is the purpose of this letter?What is the changed order?Step 3 Explain some language points.finalise: 定稿,完结summer collection 夏季时装展览会Reading 2Step 1 Ask students to read the reply letter and answer the questions.Step 2 Correct the answers and explain language points.Step 3 modify the letter to make it clearStep 4 supply a better version about it.Step 5 introduction about the basic rules of business correspondenceWord explantion:Summer catalogue 夏季时装商品目录Article 指一件具体的物品或物件,an article of clothing 一件衣服an important article of food 一种主要食品article mix 商品组合sort the problem out 理清、解决问题The major problems of the letterLayout: too dense,Paragraph: should be devided into independent paragraphs.Connectors: use connectors to make it consistent and logicalSentences: make the sentences short. Stick one point in one paragraphAccuracy: correct some spelling mistakes.Clarity : writing should be clear and make yourself understand.The basic qualities (7 Cs) of business letter1 Clear: express yourself clearly and make yourself understood2 Courteous: be polite and leave good impression on thebusiness partners3 Concise: make your letter short and powerful and incease efficiency4 Complete: state essential elements of transaction5 Considerate: inclcude every detail and prepare for something unexpected or risky6 Concrete: be specific and down to detail7 Correct: supply correct information to ensure the successful transaction.Completeness: you may check completeness by 5W and 1HWho\Why\What\Where\When\HowHomeworkexercise of self-study 3aUnit 3b Cash flowObjective:To enable Ss to talk about day-to-day company financesFocus on:To practice reading and listening for specific informationManaging cash flowCashflow basicsInflow: all the money or capital which is coming into the company,such as income from sales, receipts from debtors, rent revenueOutflow: all the money or capital which is going out of the company,such as wages or salary, overhead costs, labor costs, payment to creditors, payment of expensesReadingStep 1 Get familiar with the three questions and readthrough the case study about cash flow problem of the Quick Computers.Step 2 Check the answers and identify the problems this small company is having.Step 3 Indentify the words below which refer inflows or outflowsStep 4 Draw a chart on the blackboard and fill in outflow and inflow and balance according to the case study.Step 5 Explain some language pointsWord tips: downpayment 订金或分期付款的首期付款early settlement discount 提前付款折扣outstanding balance 余款to finance 筹措资金1. bill: 要求…付，给…开帐单The officials are planning to bill on the federal government for the state’s firefightinh costs.2. supplies: 指所供应的货物，也可指日常开支office supplies, stationery supplies, household suppliesSpeakingStep 1 Disscuss with your partner about the reasons why small company failStep 2 Ask students to present the answers and make supplementsWord tipsSharp/intense competition 激烈的竞争Inability to brand themselvesLack of capital Unsound business planInable to do market researchPoor management and financing skillsLack of team-work and corporate cultureWritingStep 1 Read the email and find the solution Steve andSue are consideringStep 2 Compose a reply which should contain the three pointsStep 3 Ask students to present their draft and offer feedback on the clarity length and formality of the reply. Step 4 Supply the refernce answer.Writing tips: email is often short and informal and has no fixed style. The style depends on the writer’s relationship with the reader.ListeningStep 1 Ask students to listen to the discussion and get the main idea.Step 2 Listen to the tape again and write down the key words of the attitudes of the three speakers towards early settlement discountsStep 3 Check the answers and listen to the dialogue fora third time while reading the tapescripts.Step 4 Answer the following eight questions and explain language points.Step 5 Devide the possible uses of conditional forms into proper groups and find the examples of conditional forms in the discussion.Reference answerSteve: suspicious,doubtful ,hesitant and reluctantSue: more positive and eager to have a tryBarbara: look at all the possibilities and asks questions about the implications of the various options. Open-minded and in favor of the proposalSpeakingStep 1 Choose the best five suggestions and discuss their implications with the partner.Step 2 Ask students to present the answers and check ifstudents use correct conditional forms.Step 3 give some supplementary answers for reference.Reference answersImprove business performance through cash flow planningBill as soon as work has been done or order fulfilledBill promptly so that you can have the cash available to cover the payments dueAdding penalty charges for late payment urges clients to pay promtlyReduce the amout/time of credit given to customers Weed out those slow pays/no paysBecome more selective when granting credit is good for business’s cash flowTrimming your inventory is also a good way to avoid cash-flow problemsHomeworkExam practice and read the material about financing of small businessUnit 4a Brand Power (1)Objective: To enable Ss to talk about brandsFocus on:To practice reading and listening for specific informationSelling pointSpeakingStep 1 Ask warming-up questions1. If you are going to buy a TV, what is important toyou?(brand, price, quality, service etc.)2. Do you prefer to buy products of brand ? why?Step 2 Present the answers and look at the products illustrated and have a discussion with your partner.1. What brand of each product would you buy? Why ?2. Do you choose foreign brand or domestic brand? Why? Step 3 Present the answers and make a list of the advantages or merit of famous brandReference answer:Represent certain culture Carry high credibility Enjoy brand loyalty Superior and reliable qualityConsiderate after-sales serviceResonal and acceptable priceDistinctive and user-friendly designListeningStep 1 Skim the reasons listed and listen to the five dialogues for the first time. Remind students to take notes and grasp the main idea.Step 2 Listen to the five dialogues seperately for the second time and jot down the key words of each dialogue and choose the right reasonStep 3 Read the tapescripts while listening to the five dialogues for the last timeStep 4 Explain some language points.Language points:I want my car to say something about me.我想要我的车展现我自己的风格Tarrif : 关税get onto the internet 上网One-year all-inclusive package 一年全包服务Ozone layer: 臭氧层It’s cheap to run as well: 供养费用也便宜BrandstretchingReadingStep 1 Read the newspaper article about large supermarket chains in the UK and try to answer the questions: how are they stretching their brands into new market? Remind students to get the main ideaStep 2 Read the article again and answer the listed four questions. Read for specific informationStep 3 Ask students to present the answers and correctmistakes.Step 4 Explain the whole text and some difficult language pointsExplaination1 banking on a brand: 双关语，可翻译为：依赖品牌bank on: 依靠…获利，对….抱有信心2 under way: 正在进行中3 select: 精选出来的少数，优等的4 be set to do sth: 很有可能, 即将发生的事情Electricity prices are set to go up again.5 be bound to: 肯定会，一定会6 publicity: 招引公众注意，名声seek publicity avoid publicity7 add up to: 表示实质性的结果；总结起来意味着SpeakingStep 1 Pair work. Have a discussion with your partner:whether you will buy the products or services of the brand of your local supermarketStep 2 Ask students to present their answers and correct their mistakes.HomeworkSelf-study of 4a。
剑桥商务英语中级教案
剑桥商务英语中级教案教案标题：剑桥商务英语中级教案教案目标：1. 帮助学生掌握商务英语中级水平的词汇和语法知识。
2. 培养学生在商务场景中进行口语交流和书面沟通的能力。
3. 提升学生在商务英语考试中的综合应试能力。
教学重点：1. 商务英语中级词汇的掌握和运用。
2. 商务英语中级语法的理解和应用。
3. 商务英语中级口语和书面表达的训练。
教学难点：1. 商务英语中级语言技能的整合和运用。
2. 商务英语中级听力和阅读理解的提高。
3. 商务英语中级写作和口语表达的流利性和准确性。
教学准备：1. 剑桥商务英语中级教材和相关教学资源。
2. 多媒体设备和投影仪。
3. 商务英语中级练习题和模拟考试题。
教学步骤：第一步：导入（5分钟）介绍商务英语中级课程的重要性和目标，激发学生学习的兴趣。
第二步：词汇和语法讲解（15分钟）根据教材内容，讲解商务英语中级的重要词汇和语法知识，并通过例句和练习帮助学生理解和掌握。
第三步：听力和阅读训练（20分钟）播放商务英语中级听力材料，让学生进行听力理解和答题练习。
随后，分发商务英语中级阅读材料，让学生进行阅读理解和答题练习。
第四步：口语和写作练习（20分钟）分组进行商务英语中级口语练习，让学生在特定商务场景下进行对话练习。
随后，让学生完成商务英语中级写作任务，如商务电子邮件的撰写或商务报告的写作。
第五步：综合应用训练（15分钟）分发商务英语中级练习题和模拟考试题，让学生进行综合应用训练，检验他们在商务英语中级水平上的综合能力。
第六步：总结和反馈（5分钟）总结本节课的教学内容，回顾学生的学习情况，并给予积极的反馈和建议。
教学延伸：1. 布置商务英语中级课后作业，巩固学生的学习成果。
2. 鼓励学生参加商务英语中级考试，提升他们的实际应用能力。
3. 提供商务英语中级学习资源和推荐相关学习网站和书籍。
以上是一份针对剑桥商务英语中级课程的教案建议，旨在帮助学生全面提升商务英语的听说读写能力，并在商务场景中灵活运用所学知识。
剑桥商务英语中级课件Unit-6-New精选全文
1. has stopped working? A C 2. has started working? B 3. doesn’t need to work? C 4. has lost a job? A
5. didn’t speak to their employer face-to-face? A B • Discuss with your partner (P.56/3) Reference
called us.
customers.
I founded the company in 1995.
The company was founded in 1995.
My colleague will speak to you.
You will be spoken to by my colleague.
• Group work Reference
– Discuss and find out if you have experienced any of the listed points (P. 56/1)
• Vocabulary preparation Reference
– Put the verbs for talking about hiring and firing in the table (P. 57/4)
• Reading
– To get the main idea and the specific information – To understand the cohesion and coherence in the text
• Writing
– To learn the business email writing techniques
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剑桥商务英语中级教案（正页）课程名称：bec 中级辅导学时：2 第次课上课日期：Teaching aims:1. To enable Ss to know the basic information about BEC vantage exam and talk about teamwork2. To learn some ways to understand and build vocabulary3. To talk about teamwork4. To learn how to understand and build vocabulary5．To learn expressions on making and changing arrangementDifficult points:To learn how to understand and build vocabularyTo practice making and changing arrangementsTeaching methods: Discussion and oral presentation1.1 ways of workingWarm-upSpeakingStep1 choose the five most important characteristics of a good team and put them in orderStep2 pair work. Conduct a dialogue about teamwork. .Word tips●Co-operative 齐心协力的●have communication problems 交流有问题●attach importance to team-building 重视团队建设●develop team work 开拓团队协作●an effective team 精锐团队●share the same values 具有相同的价值观Quotes and proverbs about team workHenry Ford●Coming together is a beginning●Keeping together is process●Working together is success●Susan Gerke, IBM ,Leadership DevelopmentConflict is inevitable in a team ... in fact, to achieve synergistic(协同的）solutions, a variety of ideas and approaches are needed. These are the ingredients for conflict.Benjamin FranklinWe must all hang together, or assuredly, we shall all hang separately.Thomas Edisonwhen asked why he had a team of twenty-one assistantsIf I could solve all the problems myself, I would.ReadingStep 1 introduce background information and explain some new words.Step 2Read the article, try to get the main idea and finish the exercises.Step 3Ask students to present answers and correct the answers together.News report structure:Headline, lead and body.The topic sentence usually appears in the headline and lead.SpeakingStep 1Group work: discuss how teamwork can help your class prepare for the Cambridge BEC Vantage.Step 2Students can form group of no more than 4 persons and conduct a discussion.Time limit: Five minutesStep 3After the discussion, ask each group to choose a representative and make a summary to the whole class.Word tips●work in a team团队合作●share ideas 交流想法●help each other with homework 做作业相互帮忙●test each other on texts covered 对已学的课文相互检测●e-mail each other 相互发电子邮件●learn from one’s strong points 学人所长1.2 making contactsWarm-upSpeakingStep 1 Pair work. Ask your partner questions about the forms of communication and mark them on the graph.Step 2 Discuss the advantages and disadvantages of each form of communication with your partnerStep 3 Ask some pairs to present the dialogue to the whole class and correct the mistakes they make.Word tipssnail mail 传统的信件Time-consuming 费时Save time/trouble 省时间，方便Raise the efficiency in your work 提高工作效率In written form 书面形式Refer to it any time you like 你随时可拿来参考ReadingStep 1 Read the article about using English for international business, looking for the topic sentence and the key words and give a title to each paragraph.Step 2 Answer the questions about the article and check the answers.Step 3 Explain the title and some new words and useful expressions.Language points1.and he may well ask…这里的well作副词，表示“在很大程度上”，“远远地”e.g. He is well past forty. 他已40多岁了He sat well back in his chair她在椅子上坐得很靠后。
2.Limit themselves to 把…限制在…3.Insist on/upon sth / doing sth 坚持4. Culture-specific 文化特有的Speaking●Step 1 Discuss with partner:●Questions:●what do you find difficult about understanding native English speakers？●Do you have such experiences?●Do you have any suggestions to improve communication with foreigners?●Step 2 Ask some pairs to present their dialogue and correct the mistakes andmake some commentsWord tipsThe fast speed makes it hard to follow 语速太快Local accent 地方口音Idiomatic language 俗语Slang 俚语jargon 行话Cultural difference 文化差异Cultural-specific humor 文化特有的幽默Leaving voice mailListening 1Step1 Read the requirement of the exercise and guess the content of the five voice mail. Listen to the tape and try to match the right items.Step 2 Listen to the tape again and check the answersStep 3 Listen to the tape for a third time while reading the tapescripts and correct the answersWord tips1. I’m afraid it’s not going to work out because of deadline here.因为我有工作要赶期限，恐怕那个时间不合适2. Could you get back to me asap?您可以尽快回电话给我吗？3. I think the time schedule looks a bit on the optimistic side, as well.时间安排看来可行。
Taking messagesListening 2Step 1 Look at the two forms and guess the main idea of the call. Listen to the tape and look for the specific information to fill the blanksStep 2 Listen to the tape again and check the answersStep 3 Listen to the tape for a third time while reading the tapescripts and correct the answers.SpeakingStep 1 Learn some useful phrases to leave and take messages.Step 2 Look at the activity sheets and get to know the requirement and allocate roles. Step 3 Make up a dialogue and practice it in pairs. Ask some pairs to present the dialogueHomeworkSelf-study 1b and exam practiceRemember some useful sentences to take and leave messages.--I’m afraid she’s not here today. Can I help you/ take a message?--Could I ask who’s calling? Could you give me your fax number, please?--I’ll give her the message as soon as she’s back.--I am ringing about the sales report.--Could you please call me back?教案（正页）课程名称：bec 中级辅导学时：2 第次课上课日期：Teaching aims:1) To enable Ss to master the key vocabularies.2) To help Ss to practice listening and reading skills.3) To guide Ss make a business presentation.Difficult points:1) Writing: how to write a memo.2) Grammar：pausing, intonation and stressTeaching methods: Discussion and oral presentation2.1 Company BenefitsStep Ⅰ: warm-up: (10m’)Question: what is most important to you when choosing a job? Rank the following in order of the importance from 1 to 10.__ an impressive job title__ a good salary__ flexible working hours__ opportunities for promotion__ days of and long holidays ……Step Ⅱlistening to five short recordings. Which of the benefits and incentives in exercise one is each person referring to? (10m’)Speaker 1: a company carSpeaker 2: flexible working hoursSpeaker 3: parental leaveSpeaker 4: an impressive job titleSpeaker 5: a pensionStep ⅢReading (25m’)1 Set Ss a time limit of about 3 minutes to answer the question: What benefits andincentives does the article mention for employees at Xerox?2 Read the article in much more detail to answer question 1-5 .3 Language points:1) take sth. with a pinch of salt: not completely believe sth. Is true or likely.2) regard as important: take seriously.3) take joint responsibility: 共同承担责任4) due to: because of5) V A T: Value Added TaxStep ⅣSpea king: asking questions about jobs. (15m’)Tell Ss to imagine they were the journalist writing the article on Xerox. Guide them to askbasic questions about a job.e.g. How long have you been working for the company?What was your first job?What would you to do in the future?Step ⅤGrammar exercise (25m’)Ss do exercise on page 19 about past tense.Step ⅥSummary (5m’)2.2 presenting your companyStep Ⅰ: Review: (10m’)1)Retell the general information about Xerox.2)Give examples about the past tense.Step Ⅱlistening practice (20m’)16,000,000,000: turnover978,000,000,000: final income112,000,000,000: total market1906: company founded……Step ⅢReading (25m’)The traditional three-part structure for presentation:Listen and match the expressions on page 21.Step Ⅳ: Speaking: giving presentation (15m’)Ask Ss what kind of company they would like to run if they had the chance. Then Ss preparea full- length presentation about a company.Step ⅤWriting: memo (15m’)Ask Ss if they receive memo at work. What are they about? Who writes them?Possible answers:Memo1: display of new factory plans.Memo2: presentation on flexi time and home working.Memo3: Spanish classes.Step ⅥSummary (5m’)Homework:Read the information on page 23 and write a memo to all the staff in your company. 40-50 words only.教案（正页）课程名称：bec 中级辅导学时：2 第次课上课日期：Teaching aims:1) To enable Ss to master the types of business2) To help Ss to practice listening and reading skills.3) To guide Ss plan a seminar.Difficult points:1) Writing: taking notes and messages.2) Grammar：will and the future tenseTeaching methods: Discussion and oral presentation3.1 starting a businessStep Ⅰ: warm-up: (15m’)Question: can you list some ways to start a business? And what is the advantage and disadvantage for each approach?Sole trader: you are self-employed and set up the business on your own.⏹you take all the profit⏹if you bankrupt, you lose everythingpartnership: you are self-employed and set up the business with another person. You are equally liable.⏹share the pressure⏹you might disagree on strategy.Franchise: you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.⏹less risk⏹part of the profit goes to the franchisor.Step ⅡReading (25m’)Ss read the passage and fill the blank on p.26Explanations:⏹Set up: build; establish⏹It’s vital to: it is very important to⏹Branch out: touch a new areaStep Ⅲlistening (30m’)1. Pre-listening question: listen to a trainer doing a seminar on being an entrepreneur. Whatadvice does the trainer give?2. Listen again to the talk and write the missing expressions.3. one-minute talk.What is important when setting up your own business?⏹ a good idea⏹knowing your customers⏹entrepreneurial spirit⏹……Step ⅣGrammar ex ercise (15m’)Future tenses:Will: -- promise action:We will check that for you straight away.⏹make a prediction about the future:⏹announce an unpleasant decision.Be going to:⏹state a pre-planned decision:⏹state an intention: I am going to apply for a job with them.Step ⅥSummary (5m’)3.2 leaving and taking messagesStep Ⅰ: Review: (10m’)1)Retell the advantages and disadvantages of sole trader, partnership and franchise.2)Give examples about the future tense.Step Ⅱlistening practice (40m’)1.listen to five voicemails for Vanessa at Business Circle conferencing. And decidewhat the speaker’s purpose is in each call.⏹to request information⏹to changing a booking⏹to confirm something is OK.⏹To complain about a mistake⏹To request help.2. listen again and match the following expressions to stages 1-7 in exercise 2. Write thenumber of the correct stage of next to each expressions.3. Vanessa receives a call from Johan. Listen and take notes.Step Ⅳ: Speaking: Leaving a voicemail mes sage (20m’)1.Ss make the notes for leaving a message on a colleague’s voicemail on p.31.2.Ss work in pairs. Take turns to leave your message. The partner notes down thekey information on this form.Step ⅤWriting: memo (15m’)Ask Ss if they receive memo at work. What are they about? Who writes them?Possible answers:Memo1: display of new factory plans.Memo2: presentation on flexi time and home working.Memo3: Spanish classes.Step ⅥSummary (5m’)Homework: Work in pairs. Read the information on page 33 and make a voicemail Call.教案（正页）课程名称：bec 中级辅导学时：2 第次课上课日期：Teaching aims:1) To enable Ss to master the key vocabularies and expressions.2) To help Ss to practice listening and reading skills.3) To guide Ss make a business report.Difficult points:1) Writing: how to write a business report.2) Grammar：modalsTeaching methods: Discussion and oral presentation4.1 advertisingStep Ⅰ: warm-up: (10m’)Show Ss a printed a advert from a magazine or newspaper. Ask them to use it as a basis to take notes in this first exercise, then discuss the billboard, person distribution leaflets and loyalty card.Step ⅡComplete the discussion with a word from the box and list the advantages and disadvantages of different types of advertising. (20m’)Step Ⅲreading and speaking (20m’)Listen to the presentation on how to successfully on the Internet and think about thequestion:Which technique does he mention?Work in pairs and make a short presentation with the following expressions to give tipsand advice.E.g. the first thing is to…It’s a good idea to…you can do this by…what might better is to…my third tip is to…Step ⅣReading: advertising standards (25m’)1.Introduction to ASA (Advertising Standards Authority)2.Read the case about ASA and discuss the following:1)Is the type of advertising mentioned common in your country?2)Do you think the advertisers were completely wrong in each case study?3)Have you had any similar experience with advertising?Case1 : ringtone costCase 2: TV commercials about for soft drink Fanta Z.Step ⅤGrammar exercise (10m’)Modals: types and functions of modals:1)possibility: can could2)obligation: must; mustn’t; have to3)advice: should4)criticism: should; ought to5)deduction: must; can’t be; can’t ; couldn’t; couldn’t have been6)lack of obligation: didn’t have to; needn’t; didn’t need to7)no possibility: can’t; couldn’texercises on p.39Step ⅥSummary (5m’)4.2 delegatingStep Ⅰ: Review: (10m’)1)Retell the general information about ASA.2)Give examples about mail shot and samples.Step ⅡReading (20m’)1)Ss make a quick a list of what they have to do this week and then write the name of aperson next to each task.2)Ss work in pairs and role play a situation of delegating a job on their list.3)Encourage the Ss to read the whole leaflet first before completing the informationleaflet with the correct headings.4)tips: be positivelet gogive incentivestailor work to individualavoid misunderstanding…Step ⅢListening and speaking (35m’)Ss listen to a bad example of delegating, and tick the tips from the exercise 2 that the manger doesn’t follow.2) Ss match the expressions to the tips in the leaflets.1)Ss take turns to role play each of the situations.Step Ⅳ: Writing: report (20m’)Step1 report on…Step2 introduction: the aim of this report is to…Step3 findings: over the last three months, the number of visitors has ….Step4 recommendations: in order to ….I would recommend that…..Step ⅥSummary (5m’)Homework:Choose a website you are familiar with. Write a shortreport of 120-140 words.。