商务英语写作技巧PPT课件
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商务英语写作AdvertisementsPPT课件
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I. General Introduction
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Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
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I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
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I. General Introduction
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How Is an Advertisement Laid Out?
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I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
商英写作指导整理.ppt
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Email writing (2)
You have to change the date of a marketing team that was scheduled for next Friday.
Write an email to all members of the marketing team:
we take this opportunity to express our thanks for your cooperation in the past. We hope the arrangements will lead to even better results.
14 Yours faithfully,
Write a memo (50-60 words) to all staff:
- Saying which equipment will be delayed
- Explaining when it will arrive
- Apologizing for the delay
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Email writing (1)
I hope you could consider all the factors mentioned above, pay prompt attention to our require and make a wise choice on this matter.
Yours faithfully,
.....
A letter of apology
Dear Sirs,
We thank you for your letter of Credit No.167 covering your Order No.359 for 500 dozen parasols.
商务英语写作教程(第三版)课件：Meeting minutes
Qian Huilin, manager of Department A
Chen Zhen, manager of Department B
Zhang Yan, manager of Department C
Li Jing, manager of Department D
Zhao Qiang, manager of Department E
商务英语写作教程（第三版）
Meeting Minutes
The minutes of a meeting are a record of what happened, what was decided, and what actions will be taken as a result of the meeting. They should be written for every meeting, and presented at the next meeting or beforehand. Minutes should be written in the third person, for example, the minutes should say "The Board decided..." instead of "We decided...". Minutes need not be typed on a computer. Readable handwriting is fine. The body of each topic should include the important points of the discussion and what action will be taken along with who will take the action and when it will be done. Someone who has never been to the meeting should be able to understand the minutes.
商务英语写作教程(第三版)课件：Memos
An important meeting will take place in the Conference Room at twelve noon tomorrow and every Head Office Union Representative is expected to attend. Please acknowledge receipt of this memo by phoning my secretary on extension 251 today.
We are pleased to be able to help you make this change, Cary.
Case study
memo
To: Jackson Pallock, Internal Auditor From: Mabelline Yuric, Sales Supervisor of Cosmetics Subject: Response to Request for New-Life Cosmetics Sales
They are as follows: Telephone Mr. Brown of The Dog and Parrot and Mrs Smith of John Barry Furniture to tell
them that their orders will arrive three days later than promised because of a machinery breakdown. Please apologise for the delay. Interview Mr. J King at 2pm who has a complaint about a bedroom suite he has bought. Take delivery of a kitchen unit which is arriving at 4pm Telephone the local garage and cancel my appointment to discuss the refurbishment of their car showroom.
We are pleased to be able to help you make this change, Cary.
Case study
memo
To: Jackson Pallock, Internal Auditor From: Mabelline Yuric, Sales Supervisor of Cosmetics Subject: Response to Request for New-Life Cosmetics Sales
They are as follows: Telephone Mr. Brown of The Dog and Parrot and Mrs Smith of John Barry Furniture to tell
them that their orders will arrive three days later than promised because of a machinery breakdown. Please apologise for the delay. Interview Mr. J King at 2pm who has a complaint about a bedroom suite he has bought. Take delivery of a kitchen unit which is arriving at 4pm Telephone the local garage and cancel my appointment to discuss the refurbishment of their car showroom.
商务英语写作PPT课件
highly appreciated if… • 6. ship the goods in one lot • 7. on/about 15 May • 8. be in a position to do… • 9. offer sb the shipping space for the whole lot
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
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• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
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• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
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• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
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• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.
BEC中级商务报告写作课件
ＢＥＣ中级商务报告写作1. 什么是商务报告商务报告是指针对某种特殊的、有意义的商务目的，向一个人或多个人提供的公正、客观和有计划的事实陈述。
报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，帮助当事人了解复杂的商业情况，计划进程，解决问题，使上级领导就一系列事件做出决策。
通常是根据上司的要求，由下级向上级呈报。
2. 商务报告种类事件调查报告（Investigative Reports）意见调查报告（Survey Reports）年度报告（Annual Report）、月度报告（Monthly Reports）、周报告（Weekly Reports）进展报告（Progress Reports）市场调查报告（Market Research Reports）可行性研究报告（Feasibility Reports）。
3. 商务英语报告写作的总体原则内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。
具体内容如下：内容准确无误：报告的正确性不仅仅是指英语语法、标点符号和拼写，更重要的是其内容要叙述的正确。
报告的事实陈述部分既不能因哗众取宠而夸大其词，也不能因其涉及的令人不愉快的消息而低调陈述。
实事求是、准确无误是报告写作的重要原则。
·内容简明扼要：报告的长短一般取决于报告的内容及其正式程度。
正式报告篇幅一般较长，而非正式报告则较短。
不论何种报告，报告的语言必须简洁、流畅，切忌陈词滥调。
一份拖沓冗长的报告不仅写时费力，对方阅读更浪费时间。
撰写商务英语报告时要尽量避免罗嗦，用尽可能较少的文字，完整、清楚地表达需要表达的意。
结构清晰明了：用数字、符号标明段落、层次、要点等，加强逻辑性，使读者一目了然。
建议明确果断：多数报告都有结论和建议部分，是报告的核心。
撰写时，应确保报告的结论和建议是经过充分论证而得出的，而且应明确果断，切忌模棱两可。
商务英语写作课件
Logical rigor Maintain logical rigor to ensure that each part of the content supports each other.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语书信写作ppt课件
• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
商务英语写作课件.ppt
order required. Background checks. • Crucial importance of long-term relationship
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中，被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故，在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险（Free from Particular Average， 简称F.P.A.）=Institute C Clause
这一名称在我国保险行业中沿用甚久，其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释，它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此，平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订，当前平安险的责 任范围已经超出只赔全损的限制。
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中，被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故，在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险（Free from Particular Average， 简称F.P.A.）=Institute C Clause
这一名称在我国保险行业中沿用甚久，其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释，它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此，平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订，当前平安险的责 任范围已经超出只赔全损的限制。
商务英语写作的7C原则PPT课件
你方7月1日的函收悉。
提示: 违背了“简洁”(Conciseness)原则
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 主讲教师： PPT版权：浙江广播电视大学外国语学院 李更春
在商务信函的写作中，我们应遵循哪些原则呢？
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
Completeness (完整)
Business writing should also be complete in terms of format and information.
As to format, a business letter should include a letterhead, date, inside address, salutation, subject, body of letter, complimentary close and signature.
Conciseness (简洁)
例句
We have begun to export our machines to the foreign countries. (我 们已经开始向国外出口机器了)
We have begun to export our machines.
提示: 违背了“简洁”(Conciseness)原则
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 主讲教师： PPT版权：浙江广播电视大学外国语学院 李更春
在商务信函的写作中，我们应遵循哪些原则呢？
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
Completeness (完整)
Business writing should also be complete in terms of format and information.
As to format, a business letter should include a letterhead, date, inside address, salutation, subject, body of letter, complimentary close and signature.
Conciseness (简洁)
例句
We have begun to export our machines to the foreign countries. (我 们已经开始向国外出口机器了)
We have begun to export our machines.
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for hiring
build goodwill (job
duties match level, pay)
Chapter 1
An Overview of Business Writing
1
What is Business English?
1. It is a part of English for Specific Purposes(ESP)
2. is English used in business context. 3. is especially related to international trade
build goodwill
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
attitudes and want them to act. ➢ To entertain: to build goodwill（建立友善关系/良好
的信誉）; you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
9
Overview
What are the functions of business writing?
Business writing has three functions: ➢ to inform: ➢ to persuade ➢ to entertain
Page1,para2
10
page1
2
What is the most important skill in business practices? Communication
3
COMMUNICATION
Oral
Written
Non-verbal 非语言交际
4
Lie to Me
5
Business English Writing
12
Page1-2
Example 1
Document
Description of document
Purpose(s) of document
Claims adjustment 理赔
Letter granting or denying customer request Inform,
to be given credit for defective goods
8
Overview
Why the ability to write effectively is a valuable business asset?
1. A great deal of business is transacted in writing. 2. Effective business writers can promote good
Overview
Functions of business writing
Business writing has three functions: ➢ To inform: you explain something or tell readers
something/provide information ➢ To persuade: you want to influence the reader’s
relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits. 3. Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence.
11Page1-2源自OverviewFunctions of business writing
Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to build goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete.
English economic report every month.
7
Contents
▪ Part One ▪ Part Two ▪ Part Three ▪ Part Four ▪ Part Five
Warm-up Functions of Business Writing Criteria for effective business writing More Criteria and Techniques Approaches to organizing business writing
6
SYLLABUS & REQUIREMENTS
❖Every chapter- 2 hours ❖ Score: ✓ Final exam 60% ✓ Performance 40% • Attendance (10%): absent-3 / late- 5 • Class activity (10%) • Homework (20%) • Read news or materials about economy; write