Business communication 商务沟通

How technology and multimedia has influenced business communicationPrepared by:ContentsIntroduction----------------------------------------------------------------1 Different types of electronic media--------------------------------1 Case description----------------------------------------------------------2 Case analysis--------------------------------------------------------------3 The significance----------------------------------------------------------4 The suggestion------------------------------------------------------------6 The conclusion----------------------------------------------------------7How technology and multimedia has influencedbusiness communication1.IntroductionWith the advancement of technology and informatization trend of our society, multimedia has gradually become an important information dissemination tool in our lives and influenced our life in many aspects , of course including the business life ,especially the business communication. As we all know , there are too many kinds of Apps of communication ,such of QQ , Wechat ,MSN and so on . All of these , we can call it as instant messaging(shortened form is IM) ,and it as one of the internet communication tool, is applies into wider and wider scopes.During the business communication ,so many people are used to using those Apps to communicate with their clients or colleagues,just because the Apps are convenient and instant.The new technology not only raise the work efficiency , but also make the work get more easier.For example , As technology has progressed, it has vastly accelerated the speed of business communications. Instead of having to wait a week for a file to be delivered by mail, information can be instantaneously transferred via email or other Apps.2.Different types of electronic media:(1)MessageA message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon andelectronic bus.A message can be the content of a broadcast.An interactive exchange of messages forms a conversation.(2)WeChatWeChat is amobile text and voice messaging communication service developed by Tencentin China, first released in January 2011. It is the largest standalone messaging app by monthly active users.WeChat provides text messaging, hold-to-talk voice messaging, broadcast(one-to-many) messaging, sharing of photographs and videos, and location sharing. It can exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random if desired and integration with social networking services such as those run by Facebook and Tencent QQ.Photographs may also be embellished with filters and captions, and a machine translationservice is available.(3)Tencent QQTencent QQ, popularly known as QQ, is an instant messaging softwareservice developed by Chinese company Tencent Holdings Limited. QQ also offers a variety of services, including online social games, music,shopping, microblogging, movies, platform of games and group and voice chat.(4)E-mailEmail is a electronic means to provide the exchange of information communication mode, is the most widely Internet application services. E-mail system through the network, the user can in a very low price ,no matter where to send, only need to burden the net fee; a very fast way that it can be sent to any of the named destination in the world just seconds and in the world any one corner of the contact network users.Email can be text, images, sound, and other forms. At the same time, users can get a lot of free news, project, and realize the information search easily. The existence ofE-mail has made great interpersonal communication and exchanges, promote the development of the society.3.Case descriptionCase oneCaroline, a sales manger,is having a meeting on coming up with a sales solution with her subordinates.They try to use the laptops to record the meeting details and present their PPT.After the meeting,they can use the computer or smartphone send the email to their cooperative partner and use the phone to have communications with their boss,colleagues and customs.Caroline says that she has no chance to use advanced devices in her work in the two years ago.But with the development of the technology,she can use different types of electronic media to finish her job quickly and it just takes her fewer time to communicate with others.By using the advanced devices,she says that it is more efficient when she is in the business communications.She can use the Wechat to have a video call with her clients instead of meeting clients in person and she can have an electronic conference with her subordinates when she is taking a vacation or not at company with emergencies. Case twoNowadays,there are so many ways that we can choose to communicate with others,especially in the business communication. Sometimes I think we need to considerate the right situation and right medium. The following is the specific case. George is a salesman in a exporter company ,he need to connect with his buyer,to introduce his company’s products, he didn’t call them out to have a face to face interact,he just send a short messages to them.this way made the buyer think that he isvery casual and not show enough respect to them. Finally George lost this bill just due to his wrong ways of communication.4.Case analysisIn the first case ,we can find that people have more and more choices to communicate with others in their business communications.They can use cell phone,wechat,message,QQ and so on.These advanced devices make it more efficient and convenient in our business communications.And compared with the old devices,people can reduce mistakes and misunderstandings by using advanced devices because they can send the right messages and make the messages recordable.But there is a saying,technology is a double-edged sword.There are many advantages and disadvantages.In the second case,we can find that even though there so many ways we can choose to communicate with others, but we need to think twice and figure out what way is the best and what way can suit the specific situation. If i were George, first I think i will call the buyer and have a brief introduction about our product,then select a right date to communicate with them personally. This can show us respect to the buyer,then they can consider weather to buy our product and make a contract with us. As far as I’m concerned,Technology seems to be in a state of constant evolution. New technologies are being developed all the time, and the impact this has had on the world of business communication is immeasurable.but we still need to think carefully, and to use the technology promote us study and work,rather than become a barrier in our communication.5.The significance of technology in the realm of business communication.(1)SpeedAs technology has progressed, it has vastly accelerated the speed of business communications. Instead of having to wait a week for a file to be delivered by mail, information can be instantaneously transferred via email or file sharing programs. Orders for products and services can be placed and processed with an automated system online, allowing employees to spend time on other work instead of individualized order communications and for customers to get confirmation on their orders and payments right away.（2）AccessibilityTechnology has greatly increased accessibility in business communication. Because of things like smart phones, email, text messaging and instant messaging, information can be sent very quickly to anyone, anywhere. This has altered accessibility in a multitude of ways. People can work or communicate from anywhere and at any time. While this can expedite business communication, it can also cause work to be all encompassing, potentially having a negative impact personal lives.(3)Global partnershipsTechnology has made the world a lot smaller, especially in the context of business. People from different cultures interact on a frequent basis. Global partnerships have become much more feasible as things like video conferencing have facilitated meetings that cost much less to conduct than flying halfway across the world. This has also forced business communication to become more dynamic, as individuals from different cultures learn to accommodate for the cultural and communicative differences in their business relationships.(4)Market accessAs technology partners with the Internet to connect people from all walks of life, business communication with the consumer has changed greatly. The advent of social networking sites have allowed companies to target demographics that are already interested in their products and services with advertisements. Moreover, active fan bases and groups have been developed to allow companies to actively communicate with their most loyal customers about company and product developments and potential special offers.Suggestions(1)use the technology and multimedia carefullyAs we all know the technology and multimedia has extends the way that people communicate with each other,but we must pay more attention to what kind of communication tool we should choose to use in what kind of situations.For instance,people hardly use Tecent QQ or Wechat to negotiate with their business partners.Another example,almost all the countries but China all over the world use Facebook to chat with families and friends,and use Gmail to keep touch with business partners.The conclusionWe should use the technology and multimedia properly in communication since it is a double-edged sword.Although it is convenient for us to do everything with the technology and multimedia,we should know the existence of a double-edged sword.On the one hand,we are enjoying all things brought in by the technology and multimedia,on the other hand,we are experiencing troubles made by it.So we should take all these loopholes into consideration when we use the technology and multimedia.Therefore,the technology and multimedia can do its best in our life. References:【1】【2】Business Communication北京：对外经贸大学出版社，2009【3】Wall Street Journal: Why Gen-Y Johnny Can't Read Nonverbal Cues 【4】Frugal Marketing: How to Communicate Effectively in Business。