新职业英语1-基础篇-Unit 4
新职业英语1-基础篇-Unit 4【优质PPT】
Reading A
5 From the beginning, Starbucks set out to be a different kind of company, one that not only celebrated coffee and its rich tradition, but also brought a feeling of connection. 6 It’s just a moment in time—just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection—from our commitment to serving the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.
Reading A
Text
Task 1
Task 2
Business Know-how
Reading A
Watch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life, work and the envairs. Choose one product from each pair and explain why to your partner.
新职业英语-IT英语Unit4课件
Review of Key Learning Points
frequently asked questions
The courseware offers practical tips for job seekers, including advice on resume writing, preparing for面试英语，and practicing面试英语口语.
Grammar parsing
03
Practice and Activities
听力训练
01
针对IT行业英语的实际应用场景，设计了一系列听力训练任务。这些任务包括听取并理解技术术语、产品描述、项目讨论等，旨在提高学生的听力理解能力。
听力材料
02
听力训练中使用的材料包括IT行业相关的音频、视频和录音，确保学生能够接触到真实的工作环境中的英语交流。
Practice Makes Perfect
Future Trends in IT
Continuous Learning
Learning suggestions and prospects
05
appendix
提供课程中英文内容的中文翻译，帮助学习者更好地理解课程内容。
总结词
在附录中，我们提供了Unit4课程内容的中文翻译。这些翻译旨在帮助学习者更好地理解英文材料，特别是在涉及到一些专业术语和复杂概念时。通过中文翻译，学习者可以更快地掌握课程内容，提高学习效率。
The courseware encourages learners to stay up-to-date with the latest trends in the IT industry, such as emerging technologies and their impact on the job market.
新职业英语《旅游英语1》Unit 4
旅游 Unit 4 Food and Beverage Service 英语
Reading A
Task 1
Objective: Ss get to know characteristics and the representative dishes of Chinese regional cuisine. Time: 10 minutes
旅游 Unit 4 Food and Beverage Service 英语 Task 1
Suggested Answers:
Reading A
(1) Don‟t stick your chopsticks upright in the rice bowl. Instead, lay them on your dish. The reason for this is that when somebody dies, the shrine to them contains a bowl of sand or rice with two sticks of incense stuck upright in it. So if you stick your chopsticks in the rice bowl, it looks like this shrine and is equivalent to wishing death upon a person at the table!
新职业英语第二版答案unit4基础篇
新职业英语第二版答案unit4基础篇1、John and Jack had looked for the key, but _____ of them found it. [单选题] *A. noneB. neither(正确答案)C. bothD. either2、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)3、Our campus is _____ big that we need a bike to make it. [单选题] *A. veryB. so(正确答案)C. suchD. much4、I live a very quiet and peaceful life. [单选题] *A. 宁静的(正确答案)B. 舒适的C. 和平的D. 浪漫的5、Was（）that I saw last night at the concert? [单选题] *A. it you(正确答案)B. not youC. youD. that yourself6、I am worried about my brother. I am not sure _____ he has arrived at the school or not. [单选题] *A. whether(正确答案)B. whatC. whenD. how7、John will go home as soon as he _______ his work. [单选题] *A. finishB. will finishC. finishedD. finishes(正确答案)8、My friends will _______ me at the airport when I arrive in London. [单选题] *A. takeB. meet(正确答案)C. receiveD. have9、He was proud of what he had done. [单选题] *A. 对…感到自豪(正确答案)B. 对…感到满足C. 对…表示不满D. 对…表示后悔10、Bill Gates is often thought to be the richest man in the world. _____, his personal life seems not luxury. [单选题] *A. MoreoverB. ThereforeC. However(正确答案)D. Besides11、_______, making some DIY things is fashionable. [单选题] *A. Stand outB. In ones opinionC. In my opinion(正确答案)D. Out of fashion12、Don’t swim in the river. It’s too _______. [单选题] *A. interestingB. easyC. difficultD. dangerous(正确答案)13、In the closet（）a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain14、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you15、The book is very _______. I’ve read it twice. [单选题] *A. interestB. interestedC. interesting(正确答案)D. interests16、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)17、44．—Hi, Lucy. You ________ very beautiful in the new dress today.—Thank you very much. [单选题] *A．look(正确答案)B．watchC．look atD．see18、13．________ it rains heavily outside, Lily wants to meet her children at once. [单选题]*A．IfB．Although (正确答案)C．WhenD．Because.19、_____ to wait for hours,she brought along a book to read. [单选题] *A. ExpectedB. Expecting(正确答案)C. ExpectsD. To expect20、You can borrow my book, _____ you promise to give it back to me by the end of this month. [单选题] *A.even ifB. as long as(正确答案)C. in caseD. even though21、Tony can _______ the guitar.Now he _______ the guitar. [单选题] *A. play; plays(正确答案)B. playing; playingC. plays; is playingD. play; is playing22、The（)majority of the members were against the idea. [单选题] *A. substantialB. enormousC. considerable(正确答案)D. overwhelming23、If we want to keep fit, we should try to _______ bad habits. [单选题] *A. keepB. haveC. getD. get rid of(正确答案)24、———Must I return the book you lent me to you now? ——No, you( ）. You can keep it for another few days. [单选题] *A.can’tB. shouldn'tC. mustn'tD. don, t have to(正确答案)25、Can I _______ your order now? [单选题] *A. makeB. likeC. giveD. take(正确答案)26、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office27、There is something wrong with my teeth. I’ve had?a _______. [单选题] *A. toothache(正确答案)B. headacheC. stomachacheD. heartache28、On Easter children _______ eggs around the house. [单选题] *A. hunt for(正确答案)B. send forC. prepare forD. ask for29、Do not _______ me to help you unless you work harder. [单选题] *A. expect(正确答案)B. hopeC. dependD. think30、71．How beautiful the shoes look! Can I________？[单选题] * A．try it onB．try on itC．try them on(正确答案)D．try on them。
新职业英语 职业综合英语1 Unit 4 Product 电子教案培训讲学
新职业英语职业综合英语1U n i t4P r o d u c t电子教案Unit 4 ProductTeaching ProceduresSection I Warm-up Activity✧Task 1 Work in pairs. Choose one product from each pair and explain why toyour partner.✧Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product? Which one is the mostimportant for you? Why?Before you make purchase of any product, there are some factors you should consider.• Necessity: Do I really need this?• Property: Do I really like this? Am I really satisfied with the quality, color, shape,packaging, etc?• Price: Do I have any spare money right now? Is it a bargain or is it too much money?• Brand: What brand is the best choice for my purchase?• After-sales service: Does it come with a warranty?• Shipment: How can it be sent to my house?Section II Reading A✧Word study (take the textbook page 36 as reference)Language points in the text and text comprehension1. targetn. an aim; objectivee.g. I’ve set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or areae.g. The advertisement was designed to target a mass audience.2. locatev. to find the exact position of somethinge.g. We couldn’t locate the source of the radio signal.3. attemptn. an act of trying to do somethinge.g. He made one last attempt at the world record.v. to try to do something that is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war.4. mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.5. vision n.1) imaginatione.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect!6. a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge.g. 1. a chunk of cheese2. A huge chunk of the audience got up and left before the show.7. brand-newa. new and not yet usede.g. She bought a brand-new car for her brother as the wedding gift.8. a pain in the necka person or thing that is very annoyinge.g. What’s wrong with Dave? He’s becoming a total pain in the neck.9. enhancev. to increase or further improve the good quality, value or status of somethinge.g. This is an opportunity to enhance the good reputation of the company.10. outweighv. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages.11. remotea. far away from places where other people live; far away in timee.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control12. … remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan✧After-reading exercisesMaking a Catalog● A catalog usually includes a description of the goods, prices and pictures;●Select carefully the goods, the pictures and the language used;●Keep it simple. Limit the number of the pictures used;●Ensure high quality of design, photography, paper and printing.Section III Reading BReading it to get the main idea and do the exercises followed.Section IV Listening & Speaking✧Task 1 A salesgirl is introducing one of their printers to a customer. Listen to theconversation and fill in the blanks with what you hear.✧Task 2 A customer is asking about some furniture. Listen to the conversation andcomplete the table with what you hear.✧Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair.Listen and note the reasons for and against the gifts.✧Task 4 A shop assistant is presenting a new model of language translator to hercustomer. Listen to the conversation and choose the points the woman mentions in her description.✧Task 5 Listen to the passage twice and fill in the blanks with what you hear. Section V Writing✧Task 1 Read the introduction on product catalogues and answer questions.1. What is product catalogue?2. What is the advantage of product catalogue?✧Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog,and complete the following table.Section VI Mini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.✧Work in groups;✧Refer to the sample on P59;✧Good time management and cooperation;✧In-class presentation. Section VII Language lab✧Task 1 Match the words or phrases on the left with their meanings on the right.✧Task 2 Complete the following sentences with the words or phrases from Task 1.✧Task 3 Rewrite the following sentences after the models.✧Task 4 Choose the best answers to complete the following passage.✧Task 5 Translate the following into English using the givenSection VIII GrammarSubject-Verb Agreement（主谓一致）英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。
新职业英语1 Unit 4 Productppt课件
are directed G. improve the quality, value or extent of
something H. find the exact position of something I. an act of trying to do something J. read or examine quickly
or is it too much money? • Brand: What brand is the best choice for my purchase? • After-sales service: Does it come with a warranty? • Shipment: How can it be sent to my house?
6
职业综合 英语 1
Unit 4 Product
enhance v. outweigh v. te adj. snooze button a chunk of run over a pain in the neck remote control Ferrari
7
职业综合 英语 1
Unit 4 Product
5
职业综合 英语 1
Unit 4 Product
vision n. visible —— invisible adj. flatten v. flat adj. clay n. modeling adj. model n. foam n. chunk n. software n. hardware n. brand-new adj. subtly adv. subtle adj.
新职业英语基础篇第二版unit4
新职业英语基础篇第二版unit4Unit 4: Applying for a JobContent:1. Introduction:- Importance: Applying for a job is an essential step in the career development process.- Purpose: To provide tips and guidance on how to successfully apply for a job.- Context: The unit focuses on various aspects of the job application process, including preparing a resume, writing a cover letter, and attending an interview.2. Preparing a Resume:- Definition: A detailed document that summarizes an individual's education, work experience, skills, and qualifications. - Structure: Contact information, objective, education, work experience, skills, and references.- Formatting tips: Use bullet points, keep it concise and well-organized, and proofread for any errors.- Content tips: Highlight relevant experiences and skills, quantify achievements, and tailor the resume to the job requirements.3. Writing a Cover Letter:- Definition: A letter that accompanies the resume and provides additional information about the applicant.- Structure: Header, introduction, body paragraphs, and conclusion.- Format tips: Use a professional tone, address the recipientformally, and proofread for grammar and spelling mistakes.- Content tips: Introduce yourself, explain your interest in the job, demonstrate your qualifications, and express gratitude for the opportunity.4. Job Search Strategies:- Online resources: Utilize job search websites, professional networks, and company websites to find job opportunities.- Networking: Attend industry events, join professional associations, and reach out to contacts for potential job leads.- Referrals: Seek recommendations from friends, family, and former colleagues for job openings within their networks.- Direct applications: Research companies of interest and send tailored applications directly to their HR departments.5. Interview Preparation:- Research: Learn about the company, its values, and recent news or projects to demonstrate knowledge and interest during the interview.- Common interview questions: Prepare responses for typical interview questions, such as "Tell me about yourself" and "Why do you want to work for our company?"- Dress code: Dress professionally and appropriately for the company culture and position.- Mock interviews: Practice answering questions and improve interview skills by conducting mock interviews with a friend or mentor.6. Interview Etiquette:- Punctuality: Arrive on time and notify the interviewer in case ofany delays or unforeseen circumstances.- Professionalism: Maintain a positive attitude, listen actively, and respond thoughtfully to questions.- Non-verbal communication: Make eye contact, have a firm handshake, and use appropriate body language to convey confidence and engagement.- Follow-up: Send a thank-you email or letter within 24 hours of the interview to express appreciation for the opportunity. Conclusion:- Summarize the important points discussed in the unit.- Emphasize the significance of effective job application techniques in securing employment.- Encourage continuous learning and improvement in job application skills to increase chances of success.。
新职业英语1-基础篇-Unit-4PPT课件
职业综合 英语 1
Unit 4 Product
War
m-2
7. The new type of suitcase card designed by our engineers is very ingenious and practical.
8. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.
新职业英语 职业综合 英语 1
Unit 4 Product
职业综合英语 1
第2版
Unit 4
Product Unit 4
ENGLISH FOR CAREERS
职业综合 英语 1
Unit 4 Product
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
5
Writing
6
Mini-project
7
Language Lab
职业综合 英语 1
Unit 4 Product
Warm-1-1
Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.
Sample
职业综合 英语 1
Unit 4 Product
Warm-1-2
职业综合 英语 1
Unit 4 Product
新职业英语《旅游英语1》Unit-4PPT优秀课件
Background Information
Every country has its own peculiar dining customs. The Chinese feel that the first rule of being a courteous guest is to be modest. When a person is invited to dinner, he will decline first because he is afraid it will give the host and hostess a lot of trouble preparing for it. As the host keeps on inviting him, he’ll then accept it. Usually the guest will bring some gifts to the host, such as fruit, flowers and wine. The host will immediately protest his doing so by saying, “You shouldn’t have bought the gifts. You are too polite and generous!” When the dinner is ready, the guests are invited to sit down first. They sit in the chairs that are facing the south, which are considered to be honored seats. After everybody is seated, the host asks the guests to start eating first because they will not eat before the host says so. When the dinner is over, the host and hostess will ask the guests to watch TV, drink tea, and sometimes to join a card game or Mahjong game. After some time, the guests will leave, and it is customary for the host to see the guests off.
新职业英语 职业综合英语1 unit4 教案
新职业英语职业综合英语1 unit4 教案1. 教学目标1.了解并掌握与工作相关的词汇和短语；2.学习并掌握与职业发展相关的语言表达；3.引导学生探究协作合作的重要性和具体技巧；4.提高学生的口语表达能力和合作能力。
2. 教学准备1.教材：《新职业英语》第一册；2.多媒体设备；3.学生练习册。
3. 教学流程3.1 导入（5分钟）教师通过询问学生对职业发展的看法来引入本节课的内容。
教师引导学生思考以下问题：•你希望从事哪个行业的职业？•你认为职业发展的关键是什么？学生回答问题后，教师将主题引入本单元的内容。
3.2 词汇与短语学习（15分钟）教师通过多媒体展示相关的工作场景，并介绍与这些场景相关的词汇和短语。
例如，场景一：面试。
教师可以教授以下词汇与短语：•interview（面试）•resume（简历）•job application（求职申请）•qualifications（资格）•skills（技能）•experience（经历）•career goals（职业目标）教师可以使用图片和示例句子来帮助学生理解这些词汇和短语的意义和用法。
3.3 语言表达学习（20分钟）教师引导学生学习与职业发展相关的语言表达，包括自我介绍、职业规划和提升等方面。
教师可以提供以下示例句子来引导学生学习：•自我介绍：–Hi, my name is [姓名]. I have a bachelor’sdegree in [专业] and I’m looking for a job in [行业]. Ihave experience in [相关经验].–你好，我叫[姓名]。
我拥有[专业]的学士学位，正在寻找[行业]方面的工作。
我有[相关经验]的经验。
•职业规划：–I want to become a [职业] because I have a passion for [相关领域].–我希望成为一个[职业]，因为我对[相关领域]充满热情。
《新职业英语》机电英语”Unit1-4课文翻译
《新职业英语》“机电英语”Unit1-4课文翻译第1单元reading A：蓝天模具——创造辉煌蓝天模具公司是中国最著名的挤压式模具生产厂家之一。
我们拥有TA 模具公司和TC 模具公司两家分公司、四个级别的模具和上百种产品组。
TA 模具公司建于1993 年，占地面积达30英亩，位于久负盛名的“模具之乡”和“塑料王国”之称的城市——浙江省宁波市。
2007 年，为了扩大企业进军世界市场，我们又新建一个TC 模具公司。
作为经验丰富的专业的模具生产商，我们已创立了一套独特而完整的挤压式集成系统模具制造理论。
我们在模具设计、热塑精密缓动控制、PVC 低发泡技术、WPC 原料配方、挤压成型操作技术等方面都处于领先地位。
我们研发的众多模具产品被广泛地用于建筑材料业、装饰业、包装等行业，包括日常生活用品。
我们致力于在各个领域创造辉煌。
为了达成这样的目标，我们与客户紧密合作，共同努力，以最具有竞争力的价格、最优的品质满足客户要求。
能够为客户提供专家支持与建议，并为客户选择或开发符合自身要求的高效的模具产品提供解决方案，我们感到很自豪。
我们的技术团队能够为您业务的各个阶段提供服务，并为客户提供现场操作培训，以使客户能够更有效地使用产品。
除此之外，我们不满足于现状，从未停止过前进的脚步，不断追求提高产品服务与质量。
由于我们有丰富的经验、先进的设备和高效的生产体系，我们的产品已出口40 多个国家和地区，包括欧洲、美洲、东南亚和中亚等。
我们将尽力为全球的客户提供中国最好的挤压式模具和全方位的技术支持。
我们愿和您携手共创灿烂美好的明天！第1单元reading B：建立商务关系建立商务关系是开发贸易关系的第一步。
由于业务增长和开拓在很大程度上有赖于业务关系的建立，因此，适当得体的贸易信函是至关重要的。
欲与对方通过信函建立业务联系时，一定要告诉对方你是如何得知对方信息以及你们的主要业务领域，然后陈述目的和需求，最后表达你们想与对方在未来建立合作的诚挚愿望。
新职业英语1课后答案
新职业英语1课后答案-CAL-FENGHAI.-(YICAI)-Company One1新职业英语第一册课后练习答案Unit1 1. 这一切不是一朝一夕可以实现的。
(achieve) All this cannot be achieved overnight. 2. 下午六点钟左右体育馆通常很忙。
(tend to) The gym tends to get very busy at around 6 o’clock in the afternoon. 3. 这个地区现在不安全还是远离它为好。
(stay away from) This area is not safe at the moment, so it’s better to stay away from it. 4. 就销售而言他们是该地区五大超市之一。
(in terms of) They are one of the top five supermarkets in the area in terms of sales. 5. 这间房既要作卧室又得作客厅。
(serve as) This room has to serve as both bedroom and living room. 6. 生产部负责监督这个项目的进展。
(monitor) The production department is responsible for monitoring the progress of this project. 7. 上个月经理忙于一项对营销活动的研究工作。
(be involved in) The manager was involved in a research on marketing activities last month. 8. 现在许多大公司都利用网站来推销他们的产品和服务。
(promote) Many big companies now use websites to promote their products and services. 9.沙砾想先把报告拿给经理看 9.沙砾想先把报告拿给经理看 Sally wants to show report to the manager first. 10 他接受了买台新车的建议 He accept the advice to buy a new car 11 他公司的这条规定只对新员工适用This rule of the company is only for newcomers 他听见有人叫他的名字 12 他听见有人叫他的名字 He heard someone call his name. 13 琳达专为她的女儿做了一个生日蛋糕 Linda made a birthday cake for her daughter 14 我们相信真理 We believe in truth. 别担心 15 别担心你会很开领到薪水 Don’ Don’t worry;you will get your salary very soon 17 太阳每天早上升起 The sun rises every morning.Unit2 1. 在这所新医院上面已经花费了大笔资金。
新职业英语-基础篇-un
新职业英语-基础篇-unit-4Title Unit Five ProductTeaching objectives &demands 1 New words and expressions of reading A&B2 Improve students' listening, speaking and writing abilities3 Strategies and methods of reading and listening4 The catalog of products5 Learn some useful expressions in catalogs6 How to make a catalog?Teaching important & difficult points 1 Important and useful words and expressions2 The main idea of Reading A & B3 Useful expressions in catalogs4 Describing products5 Writing of catalogs6 Subject-Verb AgreementTeaching methods Communicative approachTask-based teachingProject-based teachingActivity Teaching Approach; Question-answer Teaching Approach.Teaching contents andtime allotmentTeaching contentsTimeallotment Warming-up & Reading AReading B & Listening and Speaking &WritingMini-project & Language Lab & Self-study Room4 periods4 periods3 periodsTeaching procedures Step 1 Revision1) Check the homework2) Dictation (Unit 3)Step 2 Warming-up1) Work in pairs. Choose one product from each pair and explain why.2) Ask Ss to role-play their dialogs.3) Discuss: what factors do you need to consider before youbuy a product? Which one is the most important for you? why?Suggested answers:Before you make purchase of any product, there are some factors you should consider.●Necessity: Do you really need this?●Property: Do I really like this? Am I really satisfied with thequality, color, shape, packaging, etc.●Price: Do I have any spare money right now? is it a bargainor is it too much money?●Brand: What brand is the best choice for my purchase?●After-sales service: Does it come with a warranty?●Shipment: How can it be sent to house?Step 3 Reading A1) New words and phrasesA) Read aloud the new words and the text.B) Ask students to read the words and phrases after the teacher.2) SkimmingA) Ask students to read the text as quickly as they canand tried to get the main idea of this passage.B) Ask students to read the text again , then finish Task1 on P523) Language points① I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake.alarm n. 警报，警告器；惊慌e.g. 1. I felt a growing sense of alarm when he didn't return that night.2. She decided to sound the alarm. 她决定发出警报。
新职业英语1-基础篇-Unit-4说课讲解
Unit 4 Product
职业综合英语 1
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职业综合 英语 1
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4. You will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons.
5. This product will pay its own way in a year. 6. This machine will pay back your investment in 6 month.
and wears much longer due to its topnotch rubber. 12. This kind of tire is characteristic of nonskid stop on wet road.
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13. As our products have all the feature you need and 20% cheaper compared with that Japanese made, I strongly recommended to you.
最新新职业英语 职业综合英语1 Unit 4 Product 电子教案
Unit 4 ProductTeaching ProceduresSection I Warm-up Activity✧Task 1 Work in pairs. Choose one product from each pair and explain why to yourpartner.✧Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product? Which one is the mostimportant for you? Why?Before you make purchase of any product, there are some factors you should consider.• Necessity: Do I really need this?• Property: Do I really like this? Am I really satisfied with the quality, color, shape,packaging, etc?• Price: Do I have any spare money right now? Is it a bar gain or is it too much money?• Brand: What brand is the best choice for my purchase?• After-sales service: Does it come with a warranty?• Shipment: How can it be sent to my house?Section II Reading A✧Word study (take the textbook page 36 as reference)✧Language points in the text and text comprehension1. targetn. an aim; objectivee.g. I’ve set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or areae.g. The advertisement was designed to target a mass audience.2. locatev. to find the exact position of somethinge.g. We couldn’t locate the source of the radio signal.3. attemptn. an act of trying to do somethinge.g. He made one last attempt at the world record.v. to try to do something that is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war.4. mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.5. vision n.1) imaginatione.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect!6. a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge.g. 1. a chunk of cheese2. A huge chunk of the audience got up and left before the show.7. brand-newa. new and not yet usede.g. She bought a brand-new car for her brother as the wedding gift.8. a pain in the necka person or thing that is very annoyinge.g. What’s wrong with Dave? He’s becoming a total pain in the neck.9. enhancev. to increase or further improve the good quality, value or status of somethinge.g. This is an opportunity to enhance the good reputation of the company.10. outweighv. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages.11. remotea. far away from places where other people live; far away in timee.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control12. … remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan✧After-reading exercisesMaking a Catalog● A catalog usually includes a description of the goods, prices and pictures;●Select carefully the goods, the pictures and the language used;●Keep it simple. Limit the number of the pictures used;●Ensure high quality of design, photography, paper and printing.Section III Reading BReading it to get the main idea and do the exercises followed.Section IV Listening & Speaking✧Task 1 A salesgirl is introducing one of their printers to a customer. Listen to theconversation and fill in the blanks with what you hear.✧Task 2 A customer is asking about some furniture. Listen to the conversation andcomplete the table with what you hear.✧Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair.Listen and note the reasons for and against the gifts.✧Task 4 A shop assistant is presenting a new model of language translator to hercustomer. Listen to the conversation and choose the points the woman mentions in her description.✧Task 5 Listen to the passage twice and fill in the blanks with what you hear. Section V Writing✧Task 1 Read the introduction on product catalogues and answer questions.1. What is product catalogue?2. What is the advantage of product catalogue?✧Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog,and complete the following table.Section VI Mini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.✧Work in groups;✧Refer to the sample on P59;✧Good time management and cooperation;✧In-class presentation. Section VII Language lab✧Task 1 Match the words or phrases on the left with their meanings on the right.✧Task 2 Complete the following sentences with the words or phrases from Task 1.✧Task 3 Rewrite the following sentences after the models.✧Task 4 Choose the best answers to complete the following passage.✧Task 5 Translate the following into English using the givenSection VIII GrammarSubject-Verb Agreement（主谓一致）英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。
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7. The new type of suitcase card designed by our engineers is very ingenious and practical. 8. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams. 9. The maximum speed of this kind of variable speed bicycle is 30 K/H . 10. These machines have few breakdowns and easy to maintain because of their simple mechanical structure. 11．Compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber. 12. This kind of tire is characteristic of nonskid stop on wet road.
just as true today.
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Text Reading A A-2
2
Back then, the company was a single store in
Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the
新职业英语 Unit 4 Product
职业综合英语 1
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Unit 4 Product
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Warming-up Reading A Reading B Listening & Speaking
5 6 7
Writing
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Mini-project Language Lab
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Task 2 Work in pairs and discuss the following questions. What factors do you need to consider before you buy a product? Which one is the most important for you? Why? Before you make purchase of any product, there are some factors you should consider. • Necessity: Do I really need this? • Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? • Price: Do I have any spare money right now? Is it a bargain or is it too much money? • Brand: What brand is the best choice for my purchase? • After-sales service: Does it come with a warranty? • Shipment: How can it be sent to my house?
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Task 4 The following sentences are often used for product introduction. Read aloud and try to memorize some.
1. This model of typewriter is efficient and endurable, economical and practical for middle school students. 2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it’s also easy-to-learn and easy-tooperate. 3. They are not only as low-priced as other makers, but they are distinctly superior in the following respects. 4. You will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons. 5. This product will pay its own way in a year. 6. This machine will pay back your investment in 6 month.
the Italian coffee house tradition back to the United States. It has since become our vision: a place for
conversation and a sense of community, a third place
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Text Reading A A-1
Our Heritage
1 Every day, we go to work hoping to do two
things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s
with the help of local investors.
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Reading A Text A-3-2
5 From the beginning, Starbucks set out to be a different kind of company, one that not only celebrated coffee and its rich tradition, but also brought a feeling of connection. 6 It’s just a moment in time—just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection—from our commitment to serving the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.
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13. As our products have all the feature you need and 20% cheaper compared with that Japanese made, I strongly recommended to you. 14. Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind. 15. “Forever” multiple speed racing bicycles are sure to be sellable in your market.
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Warming-up Warm-1-1