SWOT分析英文版及案例

(O) if the same opportunity is available to competitors • It is pointless to say you have Strengths (S) if your competitors have the same
What kind of mistakes may we often make in SWOT analysis?
• The Analysis should distinguish between where your organization is today, and where it could be in the future
• Be specific. Avoid grey areas • Always analyse in relation to your competition
Problem solving Strategic Planning Product evaluation
SWOT analysis
Competitor evaluation Decision Making (with force field analysis)
Situational Analysis …
An unclear goal Maintaining too narrow of a focus Neglecting input from others Performing an analysis only once Reliance on SWOT as a holistic
diagnostic strategy
SWOT Analysis
SW
OT
Opportunities
• External attractive factors that represent the reason for an organization to exist and develop. • What opportunities exist in the environment, which will propel the organization?
SWOT Analysis
SW
OT
Threats
• External factors, beyond an organization’s control, which could place the organization mission or operation at risk.
• The organization may benefit by having contingency plans to address them if they should occur.
•… •… •…
(Offensive) make the most
of these
(Defensive) watch competition
closely
SO WO
ST WT
(Adjust)
(Survive)
restore strengths
turn around
When to use SWOT analysis?
SWOT Analysis Matrix
HELPFUL
To achieving the objectives
HARMFUL
To achieving the objectives
STRENGTHS WEAKNESSES
•… •… •… •…
•… •… •… •…
INTERNAL FACTORS
EXTERNAL FACTORS
SWOT Analysis
SW
Strengths
OT
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
SWOT Analysis
• It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective.
•… •… •… •…
•… •… •… •…
OPPORTUNITIES THREATS
SWOT Analysis Matrix (recommended)
Strengths
•… •… •…
Weaknesses
•… •… •…
Opportunities
•… •… •…
Threats
•… •… •…
Options
Now is your
show time!
Review of SWOT analysis
Review
• What is SWOT analysis?
S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
What is SWOT analysis
• A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.
Thank you!
steps
• Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate
• Step 4: SWOT matrix
• Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre
SW
Weaknesses
OT
• Factors that are within an organization’s control that detract from its ability to attain the desired goal. • Which areas might the organization improve?
……
Starting position
case
Starting position
case
the establishment of a new advanced hospital in the city made the situation even worse
Starting position
case
Of course they need your
help!
Rules
• Using SWOT analysis grid (next 2 slides) • Two groups • Using paper • 10 minutes for analysis • 10 minutes for decision making
• Classify them by their “seriousness” and “probability of occurrence”
SWOT Analysis Matrix
Opportunities
•… •… •…
Threats
•… •… •…
Strengths
•… •… •…
Weaknesses
SWOT Analysis
case
The facility was old
The building was really small
There was a lot of paper
3
Work and bureaucracywenku.baidu.com
2
4
The staff lack of motivation
1
5
Health Center
Step 2 Allocate research and information-gathering tasks
Step1 Establish the objectives
Simple rules for a successful SWOT analysis
• Be realistic about the strengths and weaknesses of your organization
… … …
SO
Options
…
…
…
WO
Options ST
… … …
WT Options
… … …
steps
• Step 1: Purpose of conducting SWOT analysis
• Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors
5 How to do SWOT analysis- steps
step 5 Evaluate listed ideas against objectives
Step 4 List S, W, O, T in the SWOT Matrix
Step 3 Create a workshop environment
Simple rules for a successful SWOT analysis
• Keep your SWOT short and simple • Avoid unnecessary complexity and over
analysis • There is little point in listing an Opportunity
? So the health Center may can’t achieve
it’s mission Now, they decided to perform a SWOT analysis in order to perform the best decision-making for all the problems that they faced!