商超商品品类管理

SPAR CHINA
Interior - Gondola Heights
3 different heights of fixtures will be used through the store to allow clear views through the store where necessary, to form departments where necessary and to create a sculpted feeling within departments that will maximise the product presented to customers at any one time.
SPAR CHINA
Interior - Key Focal Points
Ground Floor
Upon re-entry onto the ground floor customers will need to be pulled through the last part of the shopping process - they must feel rewarded at this stage
SPAR CHINA
Interior - Circulation
First Floor
Ground Floor Finally, customers shop the lefthand side of the ground floor, before exiting via the combined entrance / exit. Great
SPAR CHINA
Interior - Circulation
First Floor
Ground Floor Customers shop the left-hand side of the first floor and then descend to the ground floor via the travelator.
SPAR南非 – 大卖场（5000m² ）
SPAR南非 – 大卖场（5000m² ）
FRESH PRODUCE 3 700 Cabbages Per Day
1 500 Spinach Bunches
1500 Beetroot Per Day
FRESH PRODUCE 2 700 Carrot Bunches Per Day
SPAR CHINA
Interior - Circulation
First Floor
Ground Floor Customers enter through a combined entrance / exit and turn right. They shop the righthand side of the ground floor.
SPAR CHINA
Interior - Gondola Heights
First Floor
Mid height units will be used at the centre of the departments to create 3 tiers of fixture heights which will contrast the low and high units.
SPAR CHINA
Interior - Circulation
First Floor
Ground Floor The store is located across the ground floor & first floor and is served by a central staircase and 2 travelators.
SPAR CHINA
Interior - Circulation
First Floor
Ground Floor Customers ascend to the first floor via the travelator and proceed to shop the right-hand side of the first floor.
SPAR CHINA
Interior - Ground & First Floor
Both floors offer very good space, sight lines and department opportunities. However, the key to the success of this store will be in ensuring that customers are presented with a clear layout and are are pulled through the space by the use of strong departments and focal points. This is made more difficult by the complex circulation pattern that the store presents.
SPAR 湖南
3月3日、3月4日
3月3日讨论内容：
1.我们目前经营什么类型的门店？
2.我们经营什么业态？ 3.门店业态的标准化 4.商品组织结构的标准化 5. 如何在门店设计的过程应用品类管理的原 则？ 6. 品类管理分析
SPAR奥地利 – 超市 （800m² ）
SPAR奥地利 – 大卖场（5000m² ）
Customers will be greeted by a strong Seasonal / Impulse zone when they come back down to the ground floor.
Customers will enter into NonFood 2, before taking the travelator to the first floor.
SPAR CHINA
Interior - Key Zones
Ground Floor
Concessions will remain on the ground floor on the left-hand side, but has been reduced to allow for the expansion of NonFood 2 and turning of the checkouts.
Upon entry into the store customers will need to be turned right by a strong offer.
Key destination departments will need to be used to attract customers to corners of the store and ensure they shop the entire area.
SPAR CHINA
Interior - Key Focal Points
First Floor
Key destination departments will need to be used to attract customers to corners of the store and ensure they shop the entire area.
• SPAR Sunflower Oil
LAUNDRY BARS
2 500 Bars Per Day
我们目前经营 什么类型的门店？
1 2 3 4 5 6 7 8 9
1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9
1 0 2 0
RMB 5,000
0m²
2,500m²
5,000m²
Low level units will be used around the central walkway of the store to encourage easy circulation and give clear views to the rest of the store.
Full height units will be used around the perimeter of the store to create impact, provide strong focals and delineate clear departments.
Low level units will be used around the central walkway of the store to encourage easy circulation and give clear views to the rest of the store.
Full height units will be used around the perimeter of the store to create impact, provide strong focals and delineate clear departments.
SPAR CHINA
Interior - Key Focals
Customers will need to be turned through the store and Key focals will need to be used to attract customers to corners of the store. By placing key destination departments in these positions, customers will be encouraged to shop the entire store
SPAR世纪花园店
SPAR 牡丹富贵花园店
业态的标准化
门店设计
1.动线 2.部门顺序
m²
3.各部门面积 4.空间管理
空间分配
1.营业面积 2.陈列面积
m²
INTERIOR
SPAR CHINA
Interior - Ground Floor Shell
SPAR CHINA
Interior - First Floor Shell
7,500m²
10,000m²
RMB 0
我们经营什么业态？
A.湖南省怀化市河西经济开发区德天广场 8,000m² B.湖南省怀化市鹤城区佳惠国际中心 7,000m² C.湖南省怀化市迎丰中路迎丰市场 8,700m² D.湖南省邵东县 6,500m² E.湖南省怀化市沅陵县原家家旺超市 2,200m² F.湖南省怀化市沅陵县星程大厦 6,300m² G.湖南省芷江腾龙居 2,500m²
FRESH PRODUCE 400 Bags Potatoes Per Day 600 Bags Butternut Per Day 300 Bags Onions Per Day
BUTCHERY 3 Tons Chicken Feet Per Day 40 000 Chickens
• SPAR Own Brand
SPAR CHINA
Interior - Gondola Heights
Ground Floor
Mid height units will be used at the来自百度文库centre of the departments to create 3 tiers of fixture heights which will contrast the low and high units.
Upon entry into the first floor customers will need to be turned left - clear communication will help at this point.
Key destination departments will need to be used to attract customers to corners of the store and ensure they shop the entire area.