牛津高中英语模块四 Unit 1 Project课件

Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign? Anti-smoking. 2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
4. The members didn’t attend the meeting for v______ arious reasons. 5. Teachers should develop new a_________ pproaches to teaching. 6. My mother r______ eacted angrily to the lies that I told her.
react v. 反应 e.g. I wonder how they are going to react to my suggestion. 我不知道他们对我的提议会有什么 反应。
4. There are lots of different ways to get your message across when you are putting together an ad campaign. get something across的意思是 “将…… 表达清楚”。 e.g. John has a way to get his opinion across while using as few words as possible. 约翰用最简短的语言将自 己的观点表达清楚。
3. Who is the target audience for this ad campaign? High-school teenagers. 4. What is the ad campaign aimed to do? To discourage young people from smoking. 5. What is the slogan for this campaign? Smoking kills!
Project
Developing an ad campaign
Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?
7. It is __________ extremely (非常地) important for us to grasp a foreign language. 8. The purpose of the film is only to satisfy its _________ audience (观众). 9. Many politicians are concerned _________ (关心) with the good of the people.
2. In order to determine your audience, you will need to do a little research and analysis in advance. determine v. 确定，查明 e.g. Shall we determine what we are going to do next? 我们来确定一下下一步该做什么吧?
5. If we can convince young people not to start, they might them urge their parents and other people to give up smoking, too. urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动 e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。
6. How will you reach your audience? 7. Who will design the logo and develop the slogan for the campaign? 8. Who will present the campaign to the class?
1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 弄清楚，弄懂，计算出
e.g. I can’t figure out why he is absent. 我弄不明白他为什么缺席。 It didn’t take the children long to figure out the correct answer. 孩子们没有花很多时间就算出了 正确的答案。
Work in groups and discuss what has impressed you most after you read this ad campaign.
The project is to develop your own ad campaign about a public welfare problem. Discuss the following questions with your group members. 1. What welfare problem do you want your ad campaign to deal with? 2. What do you want your campaign to say? Why?
3. Why do you need to research your audience? Because the right message needs to be created for the right people. 4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.
Translate the following sentences into English. 1. 我不知道怎样传达你的信息。(get ... across) I don’t know how to get your message across. 2. 该是你们去上学的时间了。(It’s time) It’s time for you to go to school. / It’s (high) time (that) you went to school.
Producing:
Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes. Presenting: Present your ad campaign to the class.
1. What do you know about an ad campaign? An ad campaign is an planned programme of advertisements using various types of ads to reach a particular audience. 2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience.
3. It is important to always try to appeal to the audience in order to get them to react in a certain way. appeal to 有引力，引起兴趣 e.g. The programme appeals especially to young chiБайду номын сангаасdren. 这个节目特别受小朋友欢迎。
Para. 3 what the ad campaign says Para. 4 how to reach the target audience
Read the article again and answer the following questions. Pay attention to the structure of the reading passage — introduction, examples and facts that develop or support the idea and conclusion.
Planning: Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use. Preparing: Divide the work to each group member.
The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。 He has an urge to become a film star. 他非常希望成为电影明星。
Fill in the blanks with proper words according to the initials or Chinese. arget was to 1. The organization’s t______ double its membership. 2. When c_________, ompleted the museum will be open to the public. 3. The singer’s voice a______ ppeals to many fans.
Read the article on Page 18. Try to tell us the main idea of each paragraph. Para. 1 the definition of an ad campaign Para. 2 the target audience and how to determine the target audience
3. Who is the target audience for your campaign? 4. Who will research the topic and interview the target audience? 5. Which sources will you use to find your information?