业务会议记录.doc

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Present:

Charles Bainbridge Head of the Manufacturing Division (Chairman) Peter Fung Production Supervisor (Secretary)

Ernest Hong Sales Representative

James Mak Marketing Manager

Philip Kwai Production Manager

Apologies:

Clara Chan

1.Minutes from the last meeting

The minutes of the last meeting of the Domestic

Sales Team on 15 April 200×were read and approved by Mr Bainbridge.

2.Matters arising

Mr Kwai reported back on his investigation into the production problems t he company had been experiencing at the time of the last meeting. He reported th at these had now been completely overcome, and stated that production was now ba ck at its expected level. He would be producing a report shortly.

3Report on Market Survey by Mr Hong

Mr Hong started the discussion by briefly stating the purpose of his repo rt, which was to investigate the potential for using APC material in the product ion of sports shoes in Hong Kong. He also commented on the methodology he had us ed to obtain the data for his report.

Mr Hong reported that he had found that synthetic materials were used in 90% of all sports shoes produced in Hong Kong. He explained that some 50% of all sports shoes were manufactured from PVC, and that PVC was cheaper and easier to screen print and colour.

Although only 8% of sports shoes were made from APC at present, ma ny manu facturers would be quite willing to pay a higher price for a better quality product. He also felt that, in the current economic climate, many manufacturers migh t be willing to stock higher quality goods in order to break out of the vicious circle of low-quality, low - profit margin sales.

At this point, Mr Mak asked whether manufacturers' remarks were reliable. He expressed the fear that many manufacturers might be unwilling to transfer to using a more expensive raw material when they had to make a decision.

Mr Kwai pointed out, however that switching to production based on APC wo uld not require additional expense on the part of manufacturers, other than the increased cost of raw material,which could be passed on to the consumer.

Mr Bainbridge recognised Mr Mak's concern about the reliability of Mr

与会者:

查尔斯·班布里奇生产部主管(会议主席)

彼得·冯生产总监(会议秘书)

欧内斯特·洪销售代表

詹姆士·麦市场经理

菲利浦·季生产经理

缺席者:

克拉拉·陈

1上次会议的会议记录

本地销售小组于200×年4月15日举行了会议。本次会议上,班布里奇先生宣读并通过了该次的会议记录。

2续议事项

上次会议提出了公司在生产方面遇到的问题,季先生对此作了调查。并在会议上汇报了调查结果。他说现在这些问题都已得到妥善解决,生产已恢复正常,不久他将撰写一份报告。

3洪先生的市场调查报告

洪先生在会上首先简要阐述了此次调查的目的——研究香港运动鞋生产中采用APC材料的潜在可能性,并介绍了他收集资料的方法。

洪先生在汇报中指出,在香港,合成材料运动鞋占运动鞋总产量的90%,而用PVC材料生产的运动鞋就占50%左右。他还解释说,PVC材料价格便宜,易于加网印花和着色。

虽然目前采用APC材料生产的运动鞋仅占8%,但许多生产厂家都很愿意付更高价钱,改进产品质量。洪先生还认为,在目前的经济气候下,为了摆脱销售时质劣利薄的恶性循环,厂家愿意储备高品质的货品也是不无可能的。

关于这一点,麦先生问,厂家的这些话是否可信。他担心,许多

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