商务信函的翻译
商务信函翻译实践
商务信函翻译实践1.敬启者：我们很高兴从贵方当地商会获悉贵公司有意购买中国丝绸女衬衫。
现奉告，我公司是中国丝绸服装的主要出口商之一，专营此类商品已有二十多年。
中国丝绸服装以其质地精良涉及独特和工艺精湛而闻名，在美洲和东欧销路很好。
为使贵方大致了解我产品，现附上我公司所经营的各种产品的目录，上面标明详细规格和包装方法。
请告知我们贵方感兴趣的商品。
一俟收到具体询盘，即刻报价。
希望我们能在平等互利的基础上建立贸易关系。
我们可以预见我方产品在贵方市场上的良好前景。
盼速复。
Dear Sirs:We have learnt with pleasure from your Chamber of Commerce that your firm had interest to purchase Chinese silk blouses.We would like to take this opportunity to introduce ourselves.Our firm is one of the leading exportation of Chinese silk garments and has specialized in this kind of products for over 20 years. Chinese silk garment is famous for its best quality, unique designs and exquisite workmanship, so it has a good market in America and Eastern Europe. In order to make you familiarized with our products, we send you our catalogue about all kinds of products that our firm operates, which is marked detailed specification and packing method. If you are interested in our products, please let us know. Once we receive the detailed enquiry, we will provide the offer.We hope we can enter into business relations with you on the basis of equality and mutual advantage. We can predict that our products will have a good prospect in your market.We await hearing from you.2.敬启者：9月1日询价已收到。
第14单元 商务信函类语篇的翻译
二、Classification of business letters
通常会有以下两种分类方式：
（一）以信息功能为主
1. 建立业务关系函（cooperation intention） 介绍己方如何获得对方公司的信息，并表达与对方建立业务的愿
望。语言言简意赅、情真意切、礼貌得体，以留下深刻印象，为合 作打好基础。 2. 产品推销函（promotion）
第十四单元 商务信函语篇的翻译
（Translation of Business Letters）
一、Definition of business letters
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是商业 贸易往来所使用的通信形式。是企业对外公 共宣传关系中重要的手段，对于树立良好的 公司形象有着极为重要的意义。
三
遵循“忠实、通 注意信函结构 顺”的翻译标准 化程式化的翻
译
运用套译的 翻译方法
四
商业信函翻 译实例分析
（一）遵循“忠实、通顺”的翻译标准
首先，应当准确、忠实地再现原文信函的思想内容及风格 特征。准确达意、简洁明了是英文商务信函的基本特征，因此， 合格的译文也理应具备这些特征。例如：“offer”我们可以翻译 Se为c 1“提供、建议”，但在特定的书信中，“offer”则只能翻译为 “要约（要约是当事人一方向对方发出的希望与对方订立合同 Se的c 2意思表示。发出要约的一方称要约人，接收要约的一方称受 要约人）、发盘（交易的一方为了销售或购买一批商品，向对
Sec 4
方提出有关的交易条件，并表示愿按这些条件达成一笔交易， Se这c 6种意思表示的行为称作发盘）”，相应的“offferer、offeree”
商务信函的翻译Translation of Business Letters
Letters of Orders(订货函) Letters of Payment(付款函) Call Letters(催款函) Letters of Packing & Transportation(装运 函) Letters of Insurance(保险函) Letters of Compensation Claims(索赔函) Letters of Claim Settlement(理赔函)
Practical Business English Translation
Chapter IV Translation of Business Letters
1. Ingredients of Business Letters
1.1 Ingredients 1. 信头 (letterhead/ heading): 写信人的地址和写信日期 2. 信内地址 (inside address): 收信人的名称和地址 3. 称呼 (salutation) 4. 事由 (subject or caption) 5. 开头语 (opening sentence or sentences)
2. Categories and Functions of BL
2.1 Categories of Business Letters Letters of Establishing Business Relations(资信调查函、建立交易函) Letters of Promotion(促销函) Letters of Inquiries and Replies(询盘函) Letters of Making Offers(报盘函/报价函) Letters of Counter-offers/Countersuggestions(还盘函)
商务信函翻译范文
竭诚为您提供优质文档/双击可除商务信函翻译范文篇一：商务信函翻译商务信函翻译由于这次贵方下的是试单，特报价如下。
每批货物装运须间隔两个月。
byaseriousbreakdowninoursupplier’smachinery.这是由于我方供货商的机器发生严重故障造成的。
4.we’dliketoinformyouthatyoucountersamplewillbesenttoyou byDhLbytheendofthismonth.pleaseconfirmitAsApsothatw ecanstartmassproduction.兹通知贵方，我方回样将于本月末用特快专递寄给贵方，请尽快予以确认，以便我方开始批量生产。
付款方式为100%保兑不可撤销信用证。
1.welearnthroughthecommercialcounselor’sofficeofourembassyinyourcountrythatyouareintereste dinchinesemadetoyanimals.enclosedareourillustratedc atalogueandpricelistforyourstudy.2.wearewillingtoenterintobusinessrelationswithyourf irmonthebasisofequalityandmutualbenefit,andtoexchan gewhatonehaswithwhatoneneeds.3.sincewespecializeintheexportofchineseartsandcraft s,wewouldbepleasedtotradewithyouinthisline.4.ourcompanyiscontactingyouinhopesofimportinghighte chnologydataprocessorsatcompetitiveprices.5.wehavealongexperienceintheimportandexporttradeand awideknowledgeofcommoditiesaswellasofthebestsources ofsupplyofthesematerials.我们随信附上有关目前主要销售产品的带图解说明目录。
chapter10商务信函的翻译
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SECTION 2
SEC 1
I. 一封完整的英文商务信函应该包括下列哪些内容？ A. letter head B. date C. inside name and address D. salutation E. subject F. complimentary close G. signature H. attention line I. enclosure J. postscript K. carbon copy L. references M. mailing notation N. body
Unit 9
Business Letters 商务信函
返回
SECTION 1
SEC 2
SEC 3
SEC 4
SEC 5
SEC 6
SEC 7
SEC 8
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是企业 对外公共宣传关系中重要的手段，对于树立 良好的公司形象有着极为重要的意义。 商务信函涉及商务活动的各个环节， 贯穿商务活动的始终，内容广泛，通常包括 建立业务关系(establish business relationship)、询盘(inquiry)、发盘(offer)、 还盘(counter-offer)、受盘(acceptance)、 订立合同(placing orders)、保险(insurance)、 装运(shipment)、索赔(claim)等方面。
SEC 3
（2） commodities fair （3） non-firm offer
SEC 4
（4） force majeure
SEC 5
（5） documentary L/C （6） port of shipment
商务信函翻译
商务信函翻译
Business Correspondence Translation (700 words)
尊敬的（收信人称呼）：
您好！希望您在阅读本信时一切顺利。
本函是为了向您询问我们公司的生产设备库存情况。
我公司是一家专注于生产高质量家居用品的企业，具有多年的经验和广泛的市场份额。
我们一直保持着高质量和可靠性的声誉，为客户提供了一系列经久耐用的产品。
我们公司的业务在过去几个季度里得到了显著的增长，我们的产品需求量也随之增加。
为了满足不断增长的市场需求，我们决定扩大我们的生产能力。
此外，我们也计划引入新的产品
系列。
因此，我们对我们目前的生产设备库存情况非常感兴趣。
我们希望了解以下细节：
1. 我们公司目前拥有的生产设备种类和数量，以及它们的使用状态。
2. 我们的设备是否具备扩大生产能力的潜力，或者是否需要进行升级或添加新设备。
3. 如果需要添置新设备，我们希望知道具体的设备类型、数量和价格，并且了解您的付款方式和交货时间。
我们实际上正在考虑对我们的设备进行升级和/或添加新设备，
以满足我们近期的业务需求。
因此，我们希望尽快得到您的答复，以便我们能够及时做出决策并计划后续步骤。
如果您能提供一个更详细的报告，其中包含当前设备的详细状况和相关建议，我们将感激不尽。
非常感谢您的合作和支持。
我们期待着您尽快回复，并期待与您的进一步合作。
此致
敬礼
（您的称呼）。
第三讲 商务信函的翻译handout
商务信函的正确格式流行完全齐头式(full blocked style)，其各部分分别如下：1）信头（heading）即寄信人地址；2）日期（date）3）文档号（reference）如，our ref：WFX/SQ, your ref: JS201/SD707;4）信内地址（受函人地址）（inside address）5）主办人如：Attention：The Sales Manager；6）称呼（Salutation）；7）事由，如：Subject：Invoice No。
2017 BY 058）正文（body）9）函尾套语（Complimentary Close）10）姓名（signature）11）姓名（打字）12）职务13）发信人及打信人（姓名缩写）STW/SJ;14）附件（enclosure）15）副本（CC. carbon copy）16）再启/又启（postscript）P.S.商务信函的语言特点1）clearness 明了2）conciseness 简洁3）correctness 准确4）preciseness 严谨5）courtesy 礼貌6）professionalism专业性翻译注意：1）重在记实；2）把握语气3）文言词语Dear 。
台鉴、大鉴，尊鉴收悉，承蒙，乞谅，为盼。
4）英译汉保留格式，汉译英调整格式5）摘译6）把握原文正式程度商务信函的文体特点1.词语使用特点1）用词规范正式正式词汇，基本词汇和非正式词汇并存，多使用正式词汇和中性词汇，体现商务公函规范正式，公事公办的特点。
We are pleased to advice you that your order No. 103 has been dispatched in accordance with yourinstruction.我们高兴地通知你们：第103号订单货物已遵照你方指示运出。
In accordance with your request, we are sending you herewith our price list and some pamphlets. 根据你方要求现附寄价目表及说明书数本。
商务信函的翻译
商务信函的翻译
尊敬的先生/女士：
我代表我公司向贵公司表示衷心的感谢和诚挚的问候。
我们很高兴与贵公司建立合作关系，并期待进一步加强我们的合作。
首先，我想告诉您，我们对贵公司的产品和服务非常满意。
贵公司的产品质量一直以来都是一流的，并且在市场上享有良好的声誉。
我们相信，贵公司的产品将在我们的市场上非常受欢迎，并能满足我们客户的需求。
近期，我们的公司计划扩大业务规模，因此我们希望探讨与贵公司进一步合作的可能性。
我们对贵公司的产品线特别感兴趣，并希望了解更多有关贵公司其他产品的信息。
在我们与贵公司建立更紧密的合作关系之前，我们希望能与您进一步交流，以了解我们之间的合作机会和潜在的盈利空间。
为了促进沟通和交流，我们希望能够安排一个面谈，以更详细地讨论我们的合作事宜。
我们计划于下个月去贵公司所在城市的商务考察，并希望能够安排一个与贵公司的高层管理人员会面的时间。
我们相信，通过面对面的交流，我们将有更好的机会互相了解，并达成互利共赢的合作。
我们期待能够听到贵公司对此建议的回复，并安排具体的会议时间。
最后，请确保我们的合作关系能够建立在相互信任和共同发展的基础上。
我们相信，通过我们的共同努力和合作，我们的关系将取得更大的成功。
再次感谢您给予我们的关注和时间。
期待您的回复以及与您会面的机会。
祝商祺！
此致
敬礼
[你的名字]。
商务信函翻译
商务信函翻译练习1. First EnquiryDear Sirs,The Overseas Trading Co., Ltd., Manchester inform us that you are exporters of hand-made gloves in a variety of artificial leathers. Would you please send us details of your various ranges, including sizes, colours and prices, and also samples of different qualities of material used.We are one of the largest department stores here and believe there is a promising market in our area for moderately priced goods of the kind mentioned.When replying, terms of payment and discounts you allow on purchase ofYours faithfully,贵公司：据曼彻斯特海外贸易有限公司告知，贵公司出口多种人造皮革手套，请寄包括尺码、颜色和价格在内的各类产品详细资料，以及所用各质量的材料样品于我公司。
我公司为本地最大百货公司之一，坚信价格公道的人造皮革手套在本地区将有良好销路。
回信时请附上付款条件以及购买单类商品五*以上时的折扣办法。
此致敬礼2. Specific EnquiryDear Sirs,We acknowledge with thanks receipt of your letter of March 11 enquiring about the possibility of selling your Men’s Shirts, Tiantan Brand in our markets.In reply, we wish to inform you that we are well connected with major dealers in the line of textiles. There is always a ready market here for men’s shirts, pr ovided they are of good quality and competitive in price. Therefore, it will be appreciated if you will let us have your best firm offer, preferably by fax, and rush us samples by airmail. If your shirts agree with the taste of our market, we feel confident of placing a trial order with you.Please give this enquiry your prompt attention.Yours faithfully,贵公司：我方已收到贵公司于三月十一日寄来的信函，询问我地市场能否销售贵公司天坛牌男士衬衫，现答复如下：望贵公司知晓，我公司与纺织品主要经销商有良好往来，如贵公司的衬衫质量优良，价格具有竞争性，则定能有很好地市场。
第十二讲商务信函的翻译二
11
c.
可以肯定地说,我方价格是相当合理 的,质量与我方产品相同的供货商不可 能报比我方更低的价格.
d.
We regret that it is impossible to accept your counter-offer, even to meet you half way, because the price of raw material had advanced by 20% and we shall shortly be issuing an advanced price list.
4
我们是一家国营公司，专门经营地毯出口
业务。我们能接受顾客的来样定货，来样 中可具体需要产品的花样图案，规格及包 装装潢的要求。
5
We
are a state-owned company dealing specially with the export of carpets. We are in a position to accept orders according to the customer's samples. In the customer's samples, request about the assorted pattern, specification and package of the needed goods can be indicated particularly.
28
I
realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay. I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime. These arrangements should see the installation completed by next weekend. Yours faithfully
商务信函的翻译完整版
四、商务信函的文体特点及翻译 1.词汇特点及其翻译
（1）用词庄重规范 例1：We are sending you herewith our quotation sheet for cotton tablecloth Article Nos.510 and 514. The respective quantities available for prompt shipment are indicated therein.
• （二）功能： 具有信息功能和祈使功能。商
务信函主要用来向商务伙伴提供有关公司、 产品规格、性能、价格、付款、装运、保 险等方面的信息，所以商务信函的信息功 能不可忽视。同时，商务信函在提供有关 信息的同时，主要促成对方采取行动，如 购买产品、装运产品、支付货款等，所以 商务信函具有祈使功能。
商务信函的翻译
In reply to your enquiry of June 7, 2009, I respectfully offer my latest quotation herewith.
兹回复贵方1999年6月7日来函， 特随函奉 上我方最新报价。
(3) 用词准确专业
例1：The credit shall be payable against presentation of draft drawn on the opening bank and the shipping documents specified in Article 13 hereof.
商务信函的翻译
一、商务信函的定义与功能 （一）定义： 商务信函属于应用文体，是指商务往来中
的信件，是“人们互相联系，彼此交往、交 流思想、沟通信息、洽谈事物所使用的一种 应用文”。商务信函既有一般公务信函的性 质，又兼有一般书信的特点。但总体上，商 务信函要求特别准确和规范。
商务信函的翻译封内地址
信的正文
信尾敬语
签名
缩写名、附件及分送标志部分
（IEC: initials, enclosures and carbon copies block）
附言
商务信函实例1
Kee & Co., Ltd
34 Regent Street
London, UK Inside Address收信人地址
Dear Sirs，Salutation称呼
The answer is correct.
I would think the fare is too high.
The facts are as stated .
（三）要注意每句句子的长短
例如：
―We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay.‖
We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations.
and if ceiling registers are used, which type – step –down or stamped-faced—will deliver the best results. Additionally, the problem concerns whether there is any benefit to have heating registers near the floor, whether moving heated air ―down‖ in ducts negatively
商务信函翻译实例
商务信函翻译实例篇一：商务信函的翻译商务信函的翻译Part 1: 商务信函的基础1. 商务信函分类：便函，正式商务信函2. 涉外商务信函语篇风格的特点，也称7C原则符合7C原则的信函实例Dear Sirs,Our client in Mumbai requests us to obtain from you a pro forma invoice for color TV sets with the following specifications: “Haier”brand color TV sets 25-inch and 34-inch(each 500sets).Would you please airmail us the soonest possible your pro forma invoice for 1,000 color TV sets with prices CIF Mumbai, so that we obtain our client’s confirmation. There is no question about our getting the necessary import license from our authorities.As soon as the said license is approved, we shall establish an L/C in your favour.Thank you for your close cooperation in thisrespect. Yours Sincerely,John Smith敬启者：我们的一个孟买客户要求我们从贵方取得下列规格的彩色电视机形式发票：“海尔”彩色电视机25英寸和34英寸各500台。
请尽快航邮注有孟买到岸价格的1，000台彩色电视机的形式发票，以便我们取得客户认可。
从当局取得必要的进口许可证当无问题。
商务英语信函范文
商务英语信函范文如果是像作文业务员生存下去，那么这几篇商务英语的信函写作是你需要的。
下面是店铺给大家整理的商务英语信函范文，供大家参阅!商务英语信函范文：还盘Dear Sir,We thank you for your letter of May 5 offering us 500 tons of the subject goods at US $150 per ton CIF Guangdong.Although we are in urgent need of such product, we find your price is too high and out of line with the prevailing market level.Your quoted price will reduce our profit largely. To tell you the truth, we have received quotations 15% lower than yours. Should you be prepared to reduce your price by, say, 13%, we might come to terms.Considering our business relations for serval years, we make you such a counter-offer. As you know, this year’s grape harvest was good and the market is declining, that is, the supply has outstripped the demand. We hope you will consider our counter offer most favorably and let us know your acceptance as soon as possible.Hope to hear from you soon.Yours faithfully,Tim英文还盘函范文【译文】敬启者：感谢您五月五日的来函，在来函中贵公司愿意提供我们以每吨150美元 CIF广东报价的500吨商品。
商务信函翻译范文
竭诚为您提供优质文档/双击可除商务信函翻译范文篇一：商务信函翻译商务信函翻译由于这次贵方下的是试单，特报价如下。
每批货物装运须间隔两个月。
byaseriousbreakdowninoursupplier’smachinery.这是由于我方供货商的机器发生严重故障造成的。
4.we’dliketoinformyouthatyoucountersamplewillbesenttoyou byDhLbytheendofthismonth.pleaseconfirmitAsApsothatw ecanstartmassproduction.兹通知贵方，我方回样将于本月末用特快专递寄给贵方，请尽快予以确认，以便我方开始批量生产。
付款方式为100%保兑不可撤销信用证。
1.welearnthroughthecommercialcounselor’sofficeofourembassyinyourcountrythatyouareintereste dinchinesemadetoyanimals.enclosedareourillustratedc atalogueandpricelistforyourstudy.2.wearewillingtoenterintobusinessrelationswithyourf irmonthebasisofequalityandmutualbenefit,andtoexchan gewhatonehaswithwhatoneneeds.3.sincewespecializeintheexportofchineseartsandcraft s,wewouldbepleasedtotradewithyouinthisline.4.ourcompanyiscontactingyouinhopesofimportinghighte chnologydataprocessorsatcompetitiveprices.5.wehavealongexperienceintheimportandexporttradeand awideknowledgeofcommoditiesaswellasofthebestsources ofsupplyofthesematerials.我们随信附上有关目前主要销售产品的带图解说明目录。
商务信函的翻译
1.Dear Sir:On the recommendation of your Chamber of Commerce, we have learned with pleasure the name and address of your firm. We wish to inform you that we specialize in the export of Chinese textiles and shall be glad to enter into business relations with you on the basis of equality and mutual benefit.To give you a general idea of our products, we are sending you under separate cover a catalogue together with a range of pamphlets for your reference.Please let us have your specific enquiry if you are interested in any of the items listed in the catalogue. We shall make offers promptly.We look forward to your early reply.Yours faithfully,2.Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Canadian Garment Co. Ltd.3．Dear Mr. / Ms.,Mr. John Green, our General Manager, would like to call Mr. Zhang on June 3 at 2 p.m sharp. (your time) about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time would you suggest?Yours faithfully,4.Dear Mr. / Ms.Mr. William Taylor, President of our Corporation, and Mr. James Rogers, Marketing Manager, would like to visit Beijing to continue our discussions on a joint venture. They plan to leave in the second half of April and stay in China about a week. Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embassy here to issue the necessary visas?Yours faithfully,5.Dear Sirs:We confirm email exchanged between us regarding fireworks and mosquito-repellent incense and are glad that we have come to an agreement on the price. Your last email informed us that you could offer us 500 units of a dozen fireworks and 300 cartons of mosquito-repellent incense, which we think is not enough. More and more clients in our country like to buy Chinese products because of their good quality. If we do not take care of the supply of our market, they will naturally turn somewhere else for their needs. So we do hope you can offer us at least 1,000 units of a dozen fireworks and 500 cartons of mosquito-repellent incense.We appreciate your efforts and cooperation and believe this order will lead to considerable business in the future.We look forward to your early reply.……Import Corp.6.Dear Sir,You letter of 15th August addressed to our Head Office has been passed on to us for attention and reply.We now take pleasure in advising you that the price of Brown Crystal Sugar is at USA per metric ton F.O.B. Of course we also quote C.F.R. or C.I.F. prices if buyers so desire. The price terms to be employed depend much on the characteristics of the goods as well as their specific transport requirement and shall always serve the best interest of buyers and sellers alike.We are looking forward to your order.Yours truly,7.Dear Sirs:We are in receipt of your offer of March 26 for 300 cases of black tea at 30 pounds per kilogram, C.I.F. Liverpool.In reply, we regret to inform you that we cannot do business at the prices you have given. You may be aware that some Indian dealers are lowering their prices. No doubt there is keen competition in the market.We do not deny that the quality of Chinese tea is better and no other tea can compare with yours either for flavor or color, but the difference in price should, in no case, be as great as 8 percent. To close the business, our counteroffer is as follows:300 cases of black tea at 25 pounds per kilogram, other terms as per your letter of March 26.As the market is declining, we recommend your early acceptance.Yours faithfully,8.Dear Sirs:We thank you for your letter of July 10th.After paying due consideration to your proposal and investigating your business standing, we havedecided to appoint you as our sole agent for the sale of Gold Brand Bicycles in the district you defined.We are enclosing a draft agreement. Please go over it and let us have your comments. We assure you of our full cooperation.9.Dear sirs：We have received your letter of December 20th and noted with interest your intention of pushing the sale of our automobiles in your country.Although we are much appreciative of your efforts to help sell our automobiles, we regret being unable to consider your request for payment by D/A 60 days?sight. Our usual practice is to ask for sight L/C.However, in order to facilitate developing the sale of automobiles in your market, we are prepared to accept payment by D/P at sight as a special accommodation.We hope that the above payment terms will be acceptable to you and look forward to the pleasure of hearing from you soon.Yours faithfully,Manager10.Dear Sirs:As a result of faxes exchanged between us, we are pleased to inform you that we have reached an arrangement regarding your claim on shipment per the S.S. Peace for late delivery.We have advised you this morning by fax of our appreciation that this matter has now been settled. Enclosed please find our check in the amount of U.S.$56,000 in final and complete settlement of this claim.It is our hope to express again our satisfaction that this mishap has been amicably settled and look forward to promoting our business relationship with your corporation.。
商务信函翻译
Samples 1: Blocked Letter Style
Oriental Horizons Inc. 48 E. Mai Street Ramsey, NJ 07446 U.S.A. 25 April 2003
寄信人地址
也可居中
日期
Ningbo Textiles Import & Export Corp. 207 Kaiming St. Ningbo Zhejiang P.R. China Dear Sir or Madam: Re: Chinese Textiles
商务信函翻译
Business Letter Translation
商务信函（business letters） 商务信函涉及商务活动的各个环节，贯穿商务 活动的始终，内容广泛，通常包括建立业务关系 (establish business relationship)、产品推销、资 信 查 询 (financial and credit standing ) 、 询 盘 (inquiry) 、发盘 (offer) 、还盘 (counter-offer) 、受 盘(acceptance),订购(order)、支付(payment)、订 立合同 (placing orders) 、保险 (insurance) 、装运 通知(shipping advice )、索赔(claim) 和邀请致谢 等方面。
（1） export list 出口清单 （2） commodities fair商品展览会 （3） non-firm offer 虚盘 （4） force majeure 不可抗力 （5） documentary L/C 跟单信用证 （6） port of shipment 装货港 （7） bill of exchange 汇票 （8） trial order试定货 （9） bid 递盘 （10） insurance policy保险单
BUSINESSLETTERS商务信函
可编辑ppt
9
▪ Please send us your catalog at once and by return mail。在此句中出现了词义重复的现象， 应该改为please send us your catalog at once。再譬如：
可编辑ppt
4
商务信函的翻译技巧
• 商务信函在语言上的一些特点
▪ 商务信函作为国际贸易往来的一种重要形式， 在语言上有自身的一些特点。一般认为，英 文商务函件的语言特点必须遵循所谓的Five Cs的原则，即correctness（正确）、 clearness（清楚）、 conciseness（简洁）、 concreteness（正确）、 We regret to advise you that we can not accept your offer 就应该改为：We are sorry to tell you that we can not accept your offer。
▪ As per your request就应该改为As you requested/ According to your request/In accordance with your request. 因为as per这样的一些陈词很少出现在我 们日常的商务书信中。
可编辑ppt
2
▪ 2）内容上比较简明。鉴于商业信函 的习惯和要求，商务信函力求简洁 明了，一方面直入主题，开门见山， 往往免却通礼寒暄的客套，直接入 题，就事论事；另一方面，要长话 短说，行文简短，切忌长篇大论， 避免罗嗦和重复。
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Ability aims：
1. To be able to translate business letters correctly by using vocabulary and sentence patterns. 能够正确翻译商务信函常用词汇和句型。 2.To be able to translate all kinds of business letters. skillfully.能够熟练地翻译各类商务信函。
Claim for Compensation 索赔涵
Key points
• Key sentence structures • P 175-176
• Key wordsitions of Business Letters
（一） Essential elements 基本部分，包括： （a） 信头(Letter Head) （b） 日期(Date) （c） 封内地址(Inside Address) （d） 称呼(Salutation or Greeting) （e） 信的正文(Body of the Letter)
议价还盘涵（Business negotiations 贸易磋商）
Key points
• Key sentence structures • P 171
• Key words and phrases
establishment of L/C 开立信用证涵
Key points
• Key sentence structures • P 173 • Key words and phrases
Types of business letters
• 1、建立贸易关系(Establishment of business relations) • 2、询盘(一般的或具体的)(Enquiry (general and specific)) 受盘(acceptance) • 3、报盘(实盘或虚盘)( Offer (firm or without engagement)) 还盘 Counter-offer • 4、贸易磋商(Business negotiations) • 5、有关成交(Conclusion of business) • 6、有关销售合同或销售确认书(Sales contract or confirmation) 即期汇票（draft at sight） • 7、有关购货合同或购货确认书(Purchase contract or confirmation) • 8、促销信(Sales promotion) • 9、订货和执行(Order and the fulfillment) • 10、有关信用证(Letter of Credit)
Translation Requirements
• 1.简洁 (conciseness) • （一） 避免使用陈旧的商业术语 陈旧的与 传统的商业术语（Commercial jargon）对 信的内容没有什么作用，应该避免使用。 Eg 1：Wordy: We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same. • Concise: We appreciate your letter of November 14 and the check for Stg. 10 you sent with it.
• Section 1 Introduction • Section 2 Types of business letters • Section 3 Components of Business Letters • Section 4 Linguistic Features • Section 5 Stylistic Features Section 6 Translation Requirements • Section 7 Useful Terms • Section 8 Quiz
• • • • •
21理赔(to settle a claim) 22、寻找代理(Ask for an agent) 24、加工贸易(Processing trade) 25、补偿贸易(Compensation trade) 26、建立合资企业(Establishing a joint venture
7 C Principles
• 1. Correctness---准确原则 • 商务书信要表达准确,不能言过其实;要用正确的语言把信息传递 给对方。 • 2. Conciseness---简洁原则 • 避免使用冗长的表达，用语尽量简洁。 • 3. Clearness---清楚原则 • 选用简明易懂的词语，避免模糊和歧义；信函内容条理清楚，逻 辑性强 • 4. Completeness---完整原则 • 为达成交易，写信人应提供给对方所需的完整信息。 • 5. Concreteness---具体原则 为使阅信人留下明确具体的印象，应避免使用抽象或笼统概念的 词语。 • 6. Courtesy---礼貌原则 • 彬彬有礼的书信可博取对方好感，使对方乐意与你合作。 • 7. Consideration---体谅原则 • 写信时多为对方着想，多从对方角度看问题，可缩短彼此距离， 使对方认真考虑信中所言。
Chapter 6
Business Letters 商务信函
英语1511 曾红 2015105135
Business Letters
Knowledge aims： 1. To know about the characteristics of business
letters in writing style ,format and stylistic features. 了解商务信函的行文方式、格式和文体特点。 2.To master the translation skills or techniques of business letters. 掌握商务信函的常用翻译技巧。
P 160
Linguistic Features
商务信函属于比较拘谨正式的公文体，行文端正、用字洗练，一般 遵守商务英语的写作原则，即七“C”原则：正确（correctness）、简练 （conciseness）、清楚（clearness）、完整（completeness）、具体 （concreteness）、礼貌（courtesy）、体谅（consideration）。具体 来讲，有以下几方面内容。
Avoid wordy
(二)要长话短说，避免罗嗦 通常商业人 士每天需要阅读大量的书信，对开门见山， 长话短说，直接切题的信特别欢迎。 例如 ： 不要写 •Please see that an enquiry is conducted to determine the reason. • 应写作 •Please find out the reason. • 不要写 •We express our regret at being unable to fulfill your order on this occasion.
Enquiry 询盘涵
Key points
• Key sentence structuresKey • P 165-166
• Key words and phrases
Offer and Counter-offer报盘和还盘涵
Key points
• Key sentence structures • P 168 • Key words and phrases
• 叙述得正确： 商业书信的内容要叙述得 正确，既不要说得不够(Understatement) ，更不要说得过头(Overstatement)。 • Eg: This stove is absolutely the best (or: the very best) on the market. (这种炉子是市场上绝对最好的炉子。) • 这句话是用来介绍商品的， 但没有具 体介绍商品的性能， 而是抽象地断定 这种炉子是“市场上最好的”。这样介绍 商品，不但不能达到推销的目的，反而 使人对写信人有“卖狗皮膏药”的感觉。
Outline
Business Letters
• Definifition:
• A business letter is usually a letter from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned.
(三)要注意每句句子的长短 • 例如： •“We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay.” •这句话过分“客气”，使句子过长而不清楚。内容要求对方同 意延期交货20天，一般情况下，应尽可能提出延期到那一天的 具体日期。 •这句话可压缩为： • "Please reply by telegram immediately if you will allow us to delay the shipment until April 21."
Pay attention to the length of sentences