电子商务论文中英文外文翻译文献

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电子商务网上购物中英文对照外文翻译文献

中英文对照外文翻译(文档含英文原文和中文翻译)附件1：外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升；费雷斯特研究公司估计，今年互联网销售额是去年的20亿倍以上。

相比之下，美国去年的整体零售销售额达13万亿美元。

因此，目前电子商务的销售额仅占零售销售额的1%左右。

专家和学者闷得争执消费者网上消费的百分比的可能上限。

网上消费上限将超过其他直接营销的15%，或者如费雷斯特研究公司所建议的，到2010年占许多零售采购产品类别的1/3.最终，在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。

虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能，例如，很少有系统的集中于网上购物者真正需要什么，以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定，以及网站设计。

那么，什么激发网上购物？在离线的环境中营销人员认识到，消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验（因为好玩）还是目标导向（因为效率高）。

我们的网上客户的研究表明，这两种动机同样可以推广到在线环境。

体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。

收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。

同样，有时间保证和欲望刺激可以引起更多的体验购物行为。

学者们还发现，更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。

目标导向或功利购物已被各种营销学者描述为任务导向的，高效的，合理的和蓄意的。

因此，专注于目标的购物是以交易为导向，希望快速购买他们想要的东西而无需焦急。

零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来，如“成功”“完成”。

重要的是，市场调查公司发现，2/3到4/5的互联网买家从事特定产品的狭义在线搜索。

网络购物行为分析中英文对照外文翻译文献

网络购物行为分析中英文对照外文翻译文献(文档含英文原文和中文翻译)The network shopping behavior analysisAbstractThe thesis analyzes the current situation of online shopping in China. It offers a further analysis to its advantages, and disadvantages, gives solutions to the problems, gives a deep analysis of the benefits it brings to both producer and consumer and make people be more confident with the promising prospect of online shopping in china. It systematically illustrates the exiting problems of online shopping in china from a different view attached with exactly figures and vivid examples. At the same time, it gives relevant resolutions to the existing problems. It includes personal information safety, online payment, logistics, and a series of relevant law problems. The thesis chooses the authentic English materials which gave me a valuable guide and instruction; meanwhile, it has also been attached with specific figures so that people can understand them easily.Key words: Online shopping marketing research logistics service online payment distribution1. IntroductionWith the rapid development of Internet, online shopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, more and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. According to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of online shopping. Meanwhile, the statistics also showed that 58 percent of netizen in China would try the online shopping next year.Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a broad sense, however, once one section of shopping is finished online, it can be regarded as online shopping. In that way, traditional or burgeoning online enterprises may seek a combination, mingling two modes' advantages.The percentage of online shopping in China is growing year on year. According to the experts' prediction, the total volume of China's online shopping is expected to reach 28 billion Yuan in years to come.2. Advantages of the online shopping2.1 Benefits to consumers2.1.1 Saving time and convenienceOnline shopping is becoming popularity ,not only because the great convenience ,but also you can find a shop with so many goods that you may favor. And it also saves your a great some of time ! You can just typing-in the key word of what you want to find , the target will appear on the screen quickly .The online shopping industry has grown a lot in the recent year, and millions of people prefer to buy from the large variety from the online stores than to waste time at the long lines from supermarkets. Furthermore, the online shopping industry keeps growing, and more and more products are made available online. You can now find everything from CD to fruits and books, and you can purchase the items you want just with a few clicks.After you've done some online shopping you'll see how easy it is and you'll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, economical and fun method of shopping, that is perfect for everyone."Online payment provides a more convenient way for consumers who don't carry cash."Beijing resident Ding Xin(丁欣)in her late 20s bought a bottle of perfume online last month."I often browse the websites of online shops because the goods have more attractive prices," she said.With the fast development of the society, the rhythm of life is accelerated progressively, the traffic jam changes crowd gradually, people are unwilling to spend much time to go shopping, and network marketing is accepted by consumers for it’s convenient characteristic Consumers can select the goods at home without going out , with the help of strong database, the shopping course is simplified to an action of " click ", consumers can finish doing shopping at any time, with the appointment of a place to deliver goods.About 41.8 per cent of all online shopping payments are handled over the Internet, the survey shows. And 43.2 per cent of online shopping payments are handled via money remittance personnel and 34.7 per cent are completed in person, the survey shows.2.1.2 Customization and personalizationOnline shopping can provide mass customization and personalization with moderate cost. Point cast, for example, delivers customized news and financial data toevery single customer based on his or her specific needs. displays specific recommendations based on the customer’s previous purchases. These kinds of services are very expensive in traditional marketing .The web providing online shopping can move from providing general products or services customized to a customer’s needs, tastes, and preferences.2.1.3 Access to more informationOne important consumer benefit associated with marketing on the web is the access to greater amounts of dynamic information to support queries for consumer decision-making. Furthermore, the interactive nature of the web and the hypertext environment allow deep, non-liner searches initiated and controlled by customers. Hence marketing communication on the web is more consumer-driven than those provided by traditional media. In addition, recreational uses of the medium manifested in the form of non-directed search behavior are such an important benefit to consumers that they are intrinsically motivated to use the medium.2.1.4 Easier market research and comparisonThe ability of the web to access, analyze and control large quantities of specialized data can enable comparison shopping and spread the process of finding line which may stimulate purchase. There is also the potential of wider availability of hard-to- find products and wider selection of items due to the width and efficiency of the channel.2.2 Benefits to the firms2.2.1 Lower costs and pricesIncreased competition in procurement as more suppliers are able to compete in an electronically open market place causes a greater competition, which naturallylowers prices and costs. This increase in competition leads to better quality and variety of goods through expanded markets and the ability to produce customized goods. One of the reasons to lower cost is that they haven’t traditional warehouses and retail shops in the retailing business of the great majority in the commercial city online. Generally speaking, the network does not have a traditional retail channel to sell. For example like , the online retailing bookshop with no stock of books, places an order with bookseller and sends to consumers directly which aims to realize real " zero stock " to lower cost.2.2.2 Better distributionFirm benefits arise partly from the use of the web as a distribution channel. First, the web potentially offers certain classes of providers and opportunity of participating in a market in which distribution costs or cost-of-sales shrink to zero. This is most likely for product categories. For example, digital products can be delivered immediately and hence such businesses may encounter massive disintermediation or even the eventually elimination of middleman. Moreover buyers and sellers can access and contact each other directly, potentially eliminating some of the marketing cost and constraints imposed by such interactions in the terrestrial world. This may also have the effect of shrinking the channel and making distribution much more efficient (mainly due to reduced overhead costs through such outcomes as uniformity, automation and large-scale integration of management processes). Time to complete business transaction may be reduced as well, translating into additional efficiencies for the firm. However, such potential efficiencies must be tempered with market realities.2.2.3 Marketing communicationWeb sites are available on demand to consumers 24 hours a day. The interactive nature of the medium can be used by marketers to hold the attention of the consumer by engaging the consumer in an asynchronous “dialogue” that occurs at both parties’ convenience. This capability of the medium offers unprecedented opportunities to tailor communications precisely to individual customers, allowing individual consumers to request as much information as desired.Further, it allows the marketer to obtain relevant information from customers for the purpose of serving them more effectively in the future. The simplestimplementations involve engaging customers through the use of the E-mail buttons located strategically on the site. More sophisticated implementations may involve fill-out forms and other incentives designed to engage customers in ongoing relationships with the firm. The objective of such continuous relationship building is dual- pronged: to give consumers information about the firm and its offers and to receive information from consumers about their needs with respect to such offerings.3. Limitations of online shoppingDespite the prospects is optimistic, a shortage in types of online payment, lagging logistics and lack of relevant laws are just some of the problems which continue to hinder the development of online shopping.3.1 Online paymentOnline payment plays a key role in e-commerce, and a safe, convenient, and efficient online payment system is essential. However, safety authentication, one of the main factors of online payment system, is inadequate in China.Online shopping is information technology ---based business , which makes the trade between consumers and firms online through the internet . The two sides from time and space limitation , thus not only greatly expand its network of consumers and firms online on the opportunities of commodities trading , but also greatly reduce the cost of commodities trading. However there are still a number of factors influence the development of online shopping in China .1.Security .Security issues is the biggest problem that have hindered the development of online shopping . Although the existing methods Alipay online shopping played a good role, but it is only a substitute in the period of electronic payments . It has obvious defects on security of electronic payments and real-time of financial flows , which can not fully meet the financial electronic requirements.2.Taxation .With the rapid development of online shopping and online shopping as paperless, no site-based, intangible, unbounded, virtual and electronic payments, etc. to make the work difficult to carry out effectively, there has been a series of loopholesin tax administration led to the draining away of tax chargeable caused enormous economic losses to the state. As for the traditional legal system and tax collection management , it is difficult to resolve tax and related issues online shopping . However there is no clear policy for online shopping recently in China .3.Protection of the interests of consumers .In online shopping activities, there is a shortage of face to face communication , the transaction has a large uncertainty. The buyer gets the goods information through the network. Some unscrupulous Internet companies know consumers can not see the real goods and they can’t see each other , in order to reap huge profits, manufacturing counterfeit products. Therefore, the public generally feel online shopping is not intuitive, secure, they don’t believe the network's "rhetoric". The result is caused to the development of online shopping has a large obstacle . Online shopping is also a vacuum of after-sale security, some problem often arise that customers don’t know who to look for . Thus, in recent years online trading complaints are significant increase. In addition, the delivery time is not accurate . The development of shopping depends on a strong logistics system. But in our country, so far still lack a systematic national freight distribution business. Inadequate logistics infrastructure, third-party logistics services developed slowly, that all hampered the development of online shopping.Although many banks have already set up their own financial authentication center, there lacks a notified and authoritative nationwide authentication center, leading to many cases of cross authentication, repeated authentication and a waste of resources.3.2 Logistics serviceSecond is the limitation in the logistics system. Present from the perspective of the development of the logistics, the logistics of electronic commerce have following problems: the weak link at logistics infrastructure, it has n’t high ly specialization, the third party logistics ineffective work , limited services, that all impact the logistics, logistics have a flavor of planned economy color, from the perspective of logistics activities, our main problems is the development of immature distribution center, a small range of logistics activities, logistics alliance is not high, the low level oflogistics technology, information system applications still closed .Among the corporations providing logistic services for online shopping in China, some 1,000 are traditional ones and their service quality is not good enough; therefore, the need to provide a speedy transaction and delivery regardless of space and distance can hardly be fulfilled.3.3 Legal problems and public-social policiesThe laws and regulations are imperfect. Online shopping, as a new commercial activity, brings unavoidable a series of legal problems, such as the electronic contract, the legal effect question of signing in figure, an economic dispute question of the online trade, computer crime question, etc.There are a number of questions concerning marketing through the web: validity of an electronic signature, legality of an electronic contract, risk, trademarks, loss of right to trade secrets and liabilit y. There are also government’s rules, regulations, economic policies and censorship.Besides, due to the lack of legal protection in this field, arbitration and liability cognizance are difficult when disputes arise. In addition, the efficiency of online payment in China is still low: payment validation from the bank takes a long time (about 10 days), the charge is too high (5 per cent service fee of credit cards transaction), and there are too many restrictions. All these hinder the development of e-commerce in China.4. Solutions to the problems4.1 Establishing a good payment mechanismConsistent with Phoneme Institute's other Privacy Trust studies, the biggest fear consumers have is identity theft (82%), followed by unauthorized access to their bank accounts and telemarketing abuse. Eighty percent of respondents said that the privacy of their personal information is very important or important to them.Based on these findings, banks should concentrate strength on solving the security encryption of the online shopping system, authentication, key technology problem on payment, etc., technically, banks should not only prevent mischief anddestruction to the network of computer by virus and hacker, but also guarantee national benefit and commercial rights and interests and secret of enterprises .At the same time the bank should make breakthrough in trade account settlement and cash allocation between different banks or different regions in order to meet the development demand of network marketingAt the same time, banks should address the online security of their Web sites and provide information about the measures customers can take to protect their financial assets. Banks should clearly communicate their commitment to protecting the privacy of their customers and provide information on how consumers can contact the bank with questions or concerns.Respondents were also asked to suggest actions their bank could take to increase confidence in its ability to protect personal information. The most important issue with online consumers is setting limits on the sharing of personal information with third parties. This finding is also consistent with the results of our 2005 Online Consumer Permissions Study. According to that study, consumers want control over their online experience.The rewards from listening to and respecting the concerns of online consumers can lead to greater trust. And, in the world of online banking, trust is positively related to consumer acceptance and greater use of online banking services.4.2 Improving the lagging logisticsLogistics is defined as a business planning framework for the management of material, service, information, and capital flows .It includes the increasingly complex information, communication and control systems required in today’s business environment.The allocate-and-deliver system of logistics should be perfected. The network marketing has offered internal motive force and external demand to the variety and dispersiveness of the allocate-and-deliver demand and the reform of resources in logistic enterprises. It is urgent to establish a nationwide allocate-and-deliver system, which covers both the urban and rural areas to be accorded to the demand of allocate-and-deliver system of network marketing. Logistic enterprise should not only deliver goods, but also become the service supplier to customer finally to help enterprises to finish the after-sales service, to offer more appreciated service contents,for example, to follow the products order, to offer selling statistics and report form, etc., to further increase the kernel service value of enterprises. In addition, they can develop the third-party-logistics, unify manufacturer service thus to optimize the logistics deliver network, and then the cost of allocate-and-deliver service will be reduced.4.3 Making relevant lawsThe research and formulation of strengthening the laws and regulations to offer the favorable external environment for development of marketing of the network, in order to protect the development of network marketing, developing relevant network management by centering the marketing of the networks, the information safety, settle account in finance, such problems as intellectual property protection, etc., at the same time they should accelerate the modification paces of the current laws and regulations , make and issue the new trade regulation at the same timeThey need not only make the relevant laws, but also strengthen the government’s management the management of government except making the relevant laws.Facing the opportunities and challenges in global development of online shopping, the Chinese government has placed online shopping high on the agenda in its basic economic construction.The key task at present is to establish a unified application and service platform with Chinese characteristics. Upon its completion, currently complicated online shopping can be turned into a simple platform operation, and an advanced service mechanism and infrastructure can be set up, which will facilitate the establishment of a new economic model for e-commerce in traditional enterprises.The government should take an active role in encouraging and supporting the Internationalization of traditional corporations. Besides, it also emphasized the business nature of online shopping, and warned that online shopping activities cannot be done by simply building networks.5. ConclusionThe main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyer's home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you don't have to hurry or worry about finding a parking spot.A new survey shows Internet shopping is increasing thanks to improvements of online payment systems and delivery services. The China Internet Network Information Centre survey reveals 17.9 per cent of consumers shop online often.Among those who have never purchased online, 63.7 per cent said they would convert to online shopping in the future, which means the existence of greater potential market.Online shopping has very bright prospect in china. By the end of 2004, the netizen of Chinese Internet users is 94 million. It is estimated by 2007, Chinese Internet user will reach 140 million. The one faster than this speed is the development of user's number of China's online shopping. It is that 5,630,000 will use users in 2004. It is estimated by 2007, this figure will be up to 16 million, online shopping users will be 3 times those of 2004 in 2007, 28 times those of 2001. In addition, the market scale of online shopping increase by 160% in 2004, the turnover rises to 4,500 million RMB by a wide margin. In 2007 this figure is hopeful to be up to 29,600 million RMB, 6 times those of 2004. In the face of more and more users, in the face of such a big market, I think nobody dares to neglect this market; nobody bets and speaks NO to this market.References1.Hu Chunlan (Hu, Chunlan). New economic English [M]. Tsinghua university press, 20042.Zhang Qingying (Zhang Qingying). Logistics engineering English [M]. Chemical industry press, 20033.ZhuangPeiJun (Zhuang Peijun). Logistics professional English [M]. Electronic industry press, 20034. The fourth one (Ding Mingyi.) enterprise electronic commerce foundation [M]. Electronic industry press, 20025. NiJin (Ni Jin). The wto English [M]. Southeast university press, 2001网络购物行为分析摘要此文从对我国目前网上购物的现实状况入手，深入的分析了网上购物的优，缺点，以及解决的方法等一系列的问题，深入的分析了网上购物给商家和消费者双方带来的利益，使人们对网上购物在中国的发展充满信心。

电子商务物流配送外文参考文献译文及原文

广东工业大学华立学院本科毕业设计（论文）外文参考文献译文及原文系部机械电气学部专业电子信息工程年级 2006级班级名称 06本电子信息工程1班学号 3103000651学生姓名陈杰栋指导教师樊晶明2011 年5 月Increased competitiveness in all industrial sectors sharpened by globalization and fall of global supply is forcing companies towards optimization of their business processes and new ways of mergers or partnerships with direct results in decreased business costs. With these strategic alliances new management strategies are formed as Clusters, Supply Chain Management (SCM), E-logistics, etc. Some authors are making references that logistic are “worth” 10% to 12% of GDP (Sahay, 2003). According to AMR research (Challenger, 2001), E-logistics has a potential of lowering costs by 10 %. On basics of these two references we can conclude that E-logistics can save our money for as much as 1.2% of GDP. Therefore it is not surprised that in last few years in high effective companies as Hewlett-Packard, Compaq, Digital Equipment Corporation, Xerox, Dell and Benetton Group top management is favorable to Supply Chain and therefore E-logistics (Romano, 2003).There is collection of literature indicating the importance of clusters and networks not only between firms, but along the value chain and across industries. The networks inherent in these clusters are integral for knowledge generation and diffusion, for technology transfer, for sharing risk and costs, for allowing firms to access new markets and opportunities and, finally, for building comparative advantage in the global market.Porter (Porter, 1990) defines clusters as geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions. He proposed a model that provides conditions that have to be met for a firm to be internationally competitive and successful. This model focuses on four primary conditions which he arranged in a diamond-shaped diagram: factor conditions, demand conditions, structures of firms and rivalry and related and supporting industries. The "Related and Supporting Industries" feature of the diamond denotes the importance of clustering in developing international competitive advantage incorporating two features of a healthy cluster: the presence of vertical support through internationally competitive supplier industries which ensure cost-effective and speedy deliveries; and the presence of horizontal support in internationally competitive related industries to co-ordinate and share activities with and to stimulate local competition.In the article informatization of STLC will be presented through the project Modeling, Analyzing and Renovation, Standardization and Informatization of business processes of the Slovenian Transport Logistics Cluster which is performed by Business Informatics Institute in Faculty of Economics, University of Ljubljana, Slovenia. With informatization have logistic companies’ not just better connectivity with their customers and suppliers but also better performance and faster responds. To achieve appropriate level of informatization STLC must invest in modern information technologies. One of possible solutions is use of internet with his costless policy and in last years high security as the most appropriate communication channel.For all logistic companies it is assumed to control global logistic chain of their customers and therefore are dependent on successful implementation of informatization technologies which leads to decrease of inventory costs, better customer retention, asset management, etc.增加对全球化和全球供应下降削尖所有工业部门的竞争力，迫使他们对优化业务流程和兼并或在降低经营成本的直接成果的伙伴关系的新途径公司。

文献翻译----电子商务中英文对照

外文文献及译文文献、资料题目：Electronic Commerce外文文献：Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%，and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce"．In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe"．On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work"．In October 1998, UN Organization of Economy and Cooperation ＆Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal"．In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated，for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try，National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why？That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover（1,300 billion US dollars）, and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network)．Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文：电子商务电子商务或电子贸易，电子商业，或作为一个新兴的商业模式将产生深远的影响，经济和社会中发挥重要作用的社会发展世界各地。

电子商务专业外文文献

本科毕业论文外文文献及译文文献、资料题目：CUSTOMER RELATIONSHIPMANAGEMENT文献、资料来源：加勒斯特经济学院文献、资料发表（出版）日期：2000.3.25院（部）：专业：班级：姓名：学号：指导教师：翻译日期：外文文献：CUSTOMER RELATIONSHIP MANAGEMENT1. IntroductionIn the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An important customer brings a gross amount of money for our enterprise” has become a reflex for many companies a broad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year?2. Marketing information systemA winning company is more productive in acquiring and retaining customers, to expand its clientele (Kotler, 2003). This company improves the value of the customers by reducing the rate of defection, increasing the longevity of customer Management & marketing relationship, making low-profit customers more profitable or terminating them etc. Gathering information on the actual or potential marketplace not only allows the organisation to monitor trends and issues concerning its current customers, but also helps it identify and profile potential customers and new markets, to keep track of its competition, their strategies, tactics and future plans (Brassington and Pettitt,2003). In order to collect and organize a high quantity of diverse information, the enterprises started to build marketing information systems. There are, mainly, a set of procedures and methods by which pertinent, timely and accurate information is continually gathered, sorted, analysed, evaluated, stored and distributed for the use of marketing decisionmakers (Zikmund and D´Amico,1993). The marketing information system includes data from external and internal sources (sales records, customer records, marketing communications, and sales force information). The focus on the customer and the integration of the marketing function helps the company to create customer databases with comprehensive information about individual customers or prospects.3. Customer relationship managementCustomer Relationship Management has been around for the last 30 years, but it became very important when companies changed their attitude towards marketing function. Nowadays, the cross-functional approach to marketing requires an organizational culture and climate that encourages collaboration and cooperation between departments. People within the business must understand their role in serving customers, internal or external one. CRM builds on the principles of relationship marketing and recognizes that customers are a business asset and not simply a commercial audience, implies the structuring of the company from functions to processes, information are used proactively rather than reactively and develops the ne-to-one marketing approaches (Payne, 2006).When defining CRM, we must first explain the difference between customer acquisition and customer retention. The two concepts have different drivers. Attracting customers has become very difficult these days, when people are harder to please. They are smarter, price conscious and sensitive, more demanding, less forgiving, and they are approached by many more competitors with equally good or better offers (Kotler,2003). Companies focus more on sales analysis, customer segmentation, advertising, merchandising and campaign management. The more difficult part is keeping the customers. According to Bruhn, a customer is satisfied when the comparison between offer and consumption fulfils his/her expectations, after he/she accepts the company, trusts it and exhibits a positive attitude towards it, becomes loyal to that company. In this situation, the customer talks favourably about the company and about its products, pays less attention to competing brands and is less sensitive to price, which turns transactions into routine (Bruhn, 1999). With customer retention, the company must pay attention to service satisfaction and trust in Customer relationship management the organization and its staff. Some companies believe that if a customer complaints the problem will be solved, but 96% ofunsatisfied customers don’t complain and go to another company. Therefore, Customer Relationship Management is the mechanism for retaining customers (Russell-Jones, 2003). Mainly CRM allows the company to understand who their customer is, isolate the best customer (those with whom you desire to have long-standing relationships), create relationships stretching over time and involving multi-interactions, manage the relationship to mutual advantage, seek to acquire more of those “best” customers. Inputs like marketing strategy, customer base, products, and regulation, competitors and staff skills are synthesized in a CRM programme which creates outputs as customer service, customer retention, higher share of wallet, customer referral, more predictable revenues streams, improved profitability, lower costs and better compliance (Russell-Jones, 2003).4. Developing a strategy in customer relationship managementBecause CRM is a cross-functional activity and large companies have thousands and millions of customers, the need for a strategic framework is very high. The dimensions of a CRM strategy are mainly focused on defining the following topics:- object of the customer relationship management – the company has three options: focusing on the company itself, on a brand or on the distributor;- target segment – the company usually sets priorities between different customer segments, it defines strategic customers based on the portfolio analyses, factors as revenue, length of the relationship, income, collaboration with the customer. These are its analysis criteria;- ways of retaining the customers –customers’ satisfaction is in the centre of all the decisions, but customers retention can also become a central issue through contractual clauses, such as service, leasing and warranty;- choosing the instruments of CRM – the company combines the instruments of the 4P´s with focus on the customer;- intensity and timing of the CRM decisions –show when and how should the company introduce different instruments; programmes can last from one day to one week, or from three month to two years;- cooperation within the CRM programme – sometimes the company must cooperate with other partners from the distribution channel, mainly between producer and wholesaler and retail.5. Instruments of customer relationship managementThe communication policy plays an important role in the instruments mix. It follows two objectives: first, to build a permanent dialogue with the customer in order to stabilize or change its expectations, and second, to counteract influences after consumption. The main CRM instruments within the communication policy are: Direct-Mail is material distributed through the postal service to the recipients’ home or business address to promote a product or service. In CRM the mailed issue can vary from a simple letter to a catalogue, and its sending will always occur at a particular moment in customer’s life (birthday, invitation for an event). It must incorporate sticky gadgets to increase their chances of being opened and read; Newsletters are distributed to customers for free and contain information about new products, offers for special events and others; Fidelity cards (store cards) are an important tool in gathering information about customer behaviour. By accumulating points of fidelity, the customer can benefit from different special offers; Clients club designates a concept which has grown in parallel with the fidelity cards. Its main forms are VIP-Club, Fan-Club, Product-Interest-Club, and Lifestyle-Club. The club represents an opportunity for the company to make offers in accordance with the social status, acceptance, prestige and expectations of its customers;Telemarketing allows companies to undertake marketing research and is highly measurable and accountable; the number of positive and negative responses are easily recorded and monitored. It provides for interaction, is flexible and permits immediate feed-back. Online-marketing includes many forms such as on-line advertising, on-line sales promotions, on-line direct marketing, on-line public relations, one-line personal selling. The medium used is the internet and the main instrument is the email. Virtual promotions are cheaper than hard copy versions, but the challenge is to drive traffic to your company’s Web site. Event-marketing takes place in three main areas: the product (here, it focuses on increasing sales), the corporation (for developing a corporate body) and the community (to make a difference in the life of the local community) (Bruhn, 1999& Fill, 2002).The price policy can be thought about in various ways when building a CRM programme: discounts for special customers, underselling or matching competitors, loyalty refunds, bundling items together and offering overall prices. Although price is not a measure of inherent value received, it is often used by customers as a benchmark, ignoring any other features or differences.Key factors in the product policy are the product itself, with quality, design, technical features, packaging and service management which includes lifelong warranty, price warranty or a customer telephone line. An active management in the distribution policy can focus on the customer or on the distribution channel. The producer evaluates the activity of the distribution partner and Customer relationship management intervenes when needed. The focus on the customers is realised through a Key Account Management which develops programmes for special customers.6. Customer relationship management in financial servicesFinancial services differ from many other industries. This can be seen particularly in Romania, where 40 commercial banks fight for a population of 21 million citizens. They cover the whole spectrum of customers from individuals to partnerships, institutions, corporations and governments. As a result, it can be very difficult to focus on single markets. Customers are often in two positions: they may have a deposit and savings accounts, but also loans and overdrafts. They are very service focused, they sell only intangibles. Financial services require processing billions of transactions worldwide and they are one of the heaviest regulated industries in the world (Rusell-Jones, 2003).The customers in the financial services are better informed, are switching channels, and seem to be more demanding of service, and used to change. The market is also highly competitive and new entrants are coming with diverse products and approaches.The industry of financial services in Romania has a very high potential and registers every year high growth rates. Till now, the location in a major city of the country with a population around 300.000 people was an advantage of the business and a success factor. Now the battlefield has moved in the small towns. The competition became tougher; banks began to develop and to introduce new products. Some experts say that a weakness of the banking sector is market segmentation. There is lots of information about customers, but it seems that banks prefer to focus on clients with large savings accounts. The main banks in Romania, as BRD, BCR, ING, and HVB-Tiriac announced for the year 2005 an increase in the number of the private banking clients. These are mainly customers with accounts between 50.000 and 100.000 Euros, they benefit of private consultancy, special interest rates, commissions, and special insurances. Customers have also a word to say about their bank. A market study made by DeadalusConsulting revealed that the customer profile for banking services is: person aged between 45-55 years, with higher or middle education. The most utilized service is the bank card for salaries payment (32,6%). Next, savings accounts (10,2%), credits for personal needs (11,1%), credits for buying electronics (9,2%) and auto leasing. The best grades were received by Raiffeisen Bank (8,83), BCR (8,58) and BRD Societe Generale (8,57). A customer’s criteria when choosing a bank are the trust in the bank, the environment in the branch, the quality of the staff, the advice they receive, the best interest rate they can receive, the information about the credit costs, and the conditions for obtaining a credit. A successful service provided by the majority of the banks is internet banking. It allows clients to save time and money, without going to the bank, 24 of 24 from inside or abroad. The access is free of charge or very cheap, and includes all kinds of activities from money transfer, payment orders, currency exchange, payment of current bills, external payments etc. The rate of penetration is still low, ranking between 10% and 30% of the customers in one middle bank.7. ConclusionsRomanian companies must focus in the future on the Customer Relationship Management and try to turn a “susceptible” client into a “partner”, to transform people who once needed their product/service, or occasional business partners into supporters and advocates and, eventually, into loyal partners that “sell” on the behalf of the company. Companies must create a permanent dialogue with their customers, and fight for them, because the clientele is not given for free. Customers that were price sensitive show now a higher interest in quality, service and behaviour of staff, and a company which concentrated on a price strategy should check how prepared its rivals are for a competition in the aforementioned fields. Customer Relationship Management increases its flexibility and adaptability to the market, in a world of capricious clients.中文译文：客户关系管理1.介绍在过去的十年中，大多数企业正在忙于生产，经济衰退，合并，新技术和商业管理。

电子商务物流中英文对照外文翻译文献

电子商务物流中英文对照外文翻译文献电子商务物流中英文对照外文翻译文献(文档含英文原文和中文翻译)Introducing Commodity Flow to an Agent-Based ModelE-commerce SystemAbstractIn our model agent-based e-commerce system [2] we have assumed that a certain number of items of a given product is available for sale. In this note we introduce a model logistics subsystem and discuss how it will be integrated with the system. Keywords: e-commerce;logistics system;agent1.IntroductionCurrently, we are developing and implementing a model agent-based e-commerce system (see [2] and references collected there). In this system multiple buyer agents attempt at making purchase by participating in price negotiations in e-stores and selecting the best oﬀer, while e-stores attempt at maximizing profit resulting from product sales.Thus far our attention was focused on buyer-seller interactions. By assuming that products are in the warehouse we have omitted the question where do they come from. The aim of this work is to describe how our system can be extended to include product restocking processes.Before proceeding let us make a few observations. First, the proposed logistics subsystem is not ―stand alone‖(e.g. similar to that considered in [3, 1, 6]). Instead, it has been created within the context of our e-commerce system, which has directly influenced its design. Second, while somewhat similar, processes involved in e-store restocking a warehouse differ from client making a purchase in an e-store (e.g. in product demand prediction, interactions with wholesalers, methods of price negotiations that involve more ―cond itions,‖ offer selection criteria, etc.) Therefore we have created a separate logistics subsystem (instead of reusing already modeled functions; e.g. price negotiations). Third, this note is devoted to the agent structure and agent interactions and, due to the space limitations, we omit important topics like:forecasts derivation, oﬀer evaluation etc.However, these functions can be encapsulated into modules that can become a part of an appropriate agent. Therefore readers should envision that, for instance, when we write that ―rece ived oﬀers are evaluated,‖then their favorite method of oﬀer evaluationhas been utilized.To proceed, first, we briefly describe our e-commerce system.We follow with assumptions that underline the logistics subsystem and description of new agents that were introduced. Finally, we present the sequence diagram of restocking and use it to discuss in detail how this process will take place in our system.2. System DescriptionOur system is a distributed marketplace in which software agents perform e-commerce functions (see [2] for details, the Use Case diagram in particular). User-Client is represented by the Client Agent (CA). The CA is autonomous and when a purchase order is communicated by the User-Client, it works until either it is completed, or purchase is abandoned. The CA communicates with the Client Information Center (CIC), which facilitates information which e-stores sell which products (yellow-page matchmaking).For each store that sells the requested product, the CA delegates a Buyer Agent (BA) to participate in price negotiations and if successful, possibly attempt at making a pur- chase (successful price negotiations result in a product reservation for a specific time; after which products that have not been purchased are available for sale again).Since multiple BAs representing the same CA can win price negotiations the CA makes the decision if either of available oﬀers is good enough to make a purchase. Buyer Agents can participate in negotiations only if the Gatekeeper Agent (GA) admits them (if they are trusted; e.g. BAs that win price negotiations but do not make a purchase may be barred from subsequent negotiations). The GA represents a given e-store and is created by the Shop Agent (SA). The SA is the central manager and facilitating the selling process it utilizes the GA, and a set of Seller Agents (SeA) that negotiate price with incoming BAs, as well as a Warehouse Agent (WA) that is responsible for inventory and reservation management. Thus far, the WA was responsible for managing product reservations and the inventory. Specifically, (1) before a new price negotiation the WA ―re served‖ a given product—so that if negotiation ended successfully there was an item that could be sold; (2) when a reservation ended in purchase, it adjusted product counters; and (3) when a reservation expired it also adjusted products counters. However, the WA was always envisioned as the ―gat eway‖between the store and suppliers, which is one of the foci of this note.3. Assumptions behind the logistics systemLet us now specify assumptions that underline design of the logistics subsystem:1.Nowadays, except of largest store-chains (e.g. TESCO, WalMart), companiesoutsource transportation activities (considered non-core business activities) to specialists (e.g. UPS, Mayflower). However, we assume here that suppliers are still re sponsible for facilitating transportation. Therefore, we omit transportation related processes and focus only in interactions between e-stores and suppliers2. As a result of (1), transportation costs are assumed to be paid by the supplier and included directly in product price (e.g. discount on delivery costs, will manifest itself in the total price).3. While in the original system auction-based price negotiations were used, here we opted for the simplicity of the FIPA Contract Net Protocol [4]. Therefore, in the logistics subsystem, a single round of negotiations consisting of a call for proposals and evaluation of responses, is used.4. New functions and agentsIn order to perform logistics-related tasks, several new roles were introduced; some of them have been delegated to agents existing in the system, while others warranted adding new agents. Specifically:•demand estimation—to draw information from sales data and/or external premises to predict future sales of products,•warehouse monitoring—to observe supply levels and react in case of a risk ofdropping below values considered suﬃcient to satisfy estimated demand,•order management—to coordinate issuing orders for goods, to assist inevaluating received oﬀers,•ordering goods—to contact suppliers for their of- fers and to select the best oﬀer,•selling goods—in the system suppliers were also modeled; while goods are acquired without extensive price negotiations, ―someone‖ has to deliver proposals to ordering components,•logistics yellow pages—the role of the ―l og istics CIC‖is very similar to the original CIC ([2]); it has to provide lists of potential suppliers of products; obviously, it is possible for a shop to become a sup- plier for another shop and to suggest that the two CIC s could be joined, but we decided to clearly separate the client-side from the shop and from the supply-side. Another reason for this separation was that while some shops may not be interested in becoming wholesaler, we would have to make changes to the original CIC data structure (e.g. wholesaler—yes/no). Finally, since the logistics subsystem does not involve auctions, the separation is even more warranted.Let us now see how these tasks/roles could be placed in our system. The demandestimation role was attributed to the existing Shop Decision Agent (SDA), responsible for the ―kn owledge managemen t‖functions (e.g. trust management, sales trend data mining, etc.) in the shop.The warehouse monitoring role is already a part of the existing WA. The diﬀerence is that now WA becomes a proactive manager of supplies; acting on predictions supplied by the SDA.Fulfillment of the order management role required introduction of the Logistics Agent (LA), which became the ―centra l manager‖ of the logistics subsystem. It is responsible for contacting the logistics CIC for the list of potential suppliers and managing a pool of agents responsible for ordering goods from ―wholesalers.‖ Finally, it collects and manages data related to supplier reliability. This data, in turn, will be one of factors in selecting the supplier.The ordering goods process is facilitated by the Ordering Agent (OA), which is also a new agent. Its task is to issue a call for proposals, collect responses and select the best oﬀer taking into account factors such as: price, delivery time, reliability etc. Let us recall that due to the modularity of agent design ([2]), our system is flexible enough so that any method of selecting an oﬀer can be applied (it can be encapsulated in a module and plugged into the OA).The selling goods role is realized by a very simple Wholesale Agent (WhA). Its role is to respond to CFP’s incoming from OA s.Currently we assume that WhA s receive instructions in what way to generate a stream of responses to the CFPs.Finally, logistics yellow pages are facilitated by the logistics CIC Agent. Its role is to store a complete list of suppliers and products that they sell. Obviously, the logistics CIC uses the original product ontology ([2]), extended by the logistics ontology. When the system is initialized, each WhA registers with the logistics CIC and provides it with a list of products for sale.What was described thus far is summarized in an UML use case diagram presented in Figure 1.Figure 1. Use Case of the logistics subsystem5. Typical Product Restocking ProcessLet us now describe the processes involved in restocking the warehouse. Here, we skip the description of system initialization, and start with the Shop Decision Agent sending a forecast to the Warehouse Agent. The sequence of actions resulting form such a forecast is depicted, as a UML sequence diagram in Figure 2.The SDA communicates the forecast to the WA by sending a FIPA Inform message containing the PredictionDescription (which contains all necessary data such as: product ID, amount of predicted sales, standard deviation of sales, expected purchase price, period for which this forecast is valid, etc.). We assume that the SDA forecasts are of the type: until a new fore- cast, weekly sales are expected to be 45 items of a given product. Forecasts can be issued at specific times (e.g. once a week or once a month) and their frequency de- pends on the information found in data analyzed by the SDA to derive forecast(s).The WA starts by examining current stock of a given product, and if current supplies are suﬃcient, it sets up to check their levels at the end of the time unit specified in the forecast (i.e. forecasts specified on weekly basis are checked once a week). If stocks are insuﬃcient, the WA utilizes the FIPA Request Protocol (FIPA specification SC00026) and FIPA SL language [4] (used in all agent interactions), to com- municate with the Logistics Agent. The initial message from the WA is the FIPA Request message sent to the LA and it contains OrderRequest action with the Or- derRequestDescription. The OrderRequestDescription contains the necessary information specifying the order to be made: product ID, preferred delivery time, amount and maximumprice. Delivery time and amount are computed based on the current product level, predicted delivery time and an overall inventory strategy.Upon receiving the request, the LA dispatches a query to the logistics CIC to obtain a list of suppliers of a given product. Ensuing conversation conforms to the FIPA Query Protocol, starting with the FIPA Query-Ref message containing the CICQuery action with the Product ID. The logistics CIC responds with the FIPA Inform-Ref message containing the CICResponse with a list (possibly empty) of suppliers. Empty list results in a FIPA Failure message (with OrderRequestResult set to failure) send by the LA to the WA. Similar response is sent when the logistics CIC cannot be contacted.When the non-empty list was received, the LA removes these suppliers that have their reliability value below a certain threshold. Then the LAAgentDescriptions list is formed by supplementing each CICAgentDescription received from the logistics CIC with the reliability information. If a given WhA’s is not known a default trust value is used.After preparing the list, the LA utilizes the FIPA Request Protocol to find a free OA. Busy agents will re- spond with FIPA Refuse messages. If all agents respond in such a way, this process may need to be repeated un- til a free OA is found and responds with the FIPA Agree message. The LA then sends the ordering request to the selected OA and awaits for the result of the ordering pro- cess. LA’s message contains the IssueOrder action with the OrderDescription and the LAAgentDescriptions.After obtaining the request from the LA, the OA engages in the FIPA ContractNet Protocol interactions with WhAs from the list. It sends the FIPA CallForProposal message, containing CFPRequest with OrderDescription to the WhAs. WhAs evaluate the CFP and submit their oﬀers by sending FIPA Propose messages containing the CFP Response actionwith OﬀerDescription or, if terms contained in the CFP are unacceptable/not interesting, respond using the FIPA Refuse message.Responses must arrive within a timeframe speci- fied by the OA, after which the OA proceeds to evalu- ate them. First, it filters unacceptable oﬀers. Note that it is possible that some WhAs may respond knowingly with proposals that violate some of the conditions and in special circumstances when no better oﬀers were found the OA may need to accept such oﬀers. In the next step, oﬀers are ranked and the winner is determined. Winner issent a FIPA AcceptProposal message containing the ConfirmationRequest action with its offer quoted. The winning WhA must in turn reply with the FIPA Inform messagecontaining Confirmation Response action with the OrderConfirmation which has unique orderID generated by the supplier. This successfully completes the ordering process.The winner can also withdraw the oﬀer by sending a FIPA Failure message. In this case, runner-ups are contacted in an iterative manner. In case when there are no more oﬀers left or there were no oﬀers to begin with, the OA sends a FIPA Failure message to the LA,which, in turn, forwards it to the WA. When the winner confirms the order, the OA sends to the LA a FIPA Inform message containing the InformResult action with the WhA-received Or der Confirmation, thus completing the protocol. At this time the LA sends information to the WA, inside a message of the FIPA Agree type. This performative is used in compliance with the protocol to indicate that the LA is performing the desired task (ordering), but its eﬀorts do not guarantee success (ordering success order success), and thus sending the final response (FIPA Inform) is inappropriate at this stage. Meanwhile the OA returns to the pool of available Ordering Agents.Now the purchase enters the delivery monitoring stage. Here, the LA waits for the delivery from the WhA to be registered with the WA. When a delivery arrives the WA sends (to the LA) a plain FIPA Inform message containing the WADelivery action with the DeliveryDescription, which has supplier’s AgentID and the already mentioned orderId. The LA does not need to respond to this message, but it checks the messages to see if it is currently awaiting a delivery with the given orderId coming from a supplier AgentID. If it finds a match, the ordering process is completed. As a result, the reliability value of supplied AgentID is increased. If a delivery notification does not come within time agreed in the OrderConfirm, actions must be undertaken (recall, that receiving supplies is vital to the e-Shop as its warehouse is likely to run out of stock Those actions are: (1) retry the ordering (sending reminder to the WhA / choosing new WhA), if there is still time, and (2) marking that a retry has been made.If there is still time before the deadline (established by the WA), then order can be retried. If it is the first time an attempt to retry the order is made, a reminder is sent to the WhA. To this end, LA contacts a free OA with a FIPA Request Protocol message with a Reminder action containing AgentID of the WhA and the orderId. The OA accepts the job (the FIPA Agree) and contacts the WhA (also using FIPA Request Protocol), sending it the exact same action. The WhA is expected to reply within a timeframe using either a FIPA Failure (oﬀer is withdrawn) or a FIPA Inform providing new Order Confirmationwith a new delivery time, which is forwarded to the LA unchanged. In the case of an agreement, the LA returns to awaiting delivery, in the case of failure, the LA removes this WhA from the LA Agent Description list and locates an OA to perform entirely new search for a supplier. New search is also ordered if a reminder to the supplier whose delivery we were waiting resulted in a failure. The monitoring stage ends when: (1) delivery is received, or (2) reminder to the supplier was made, but it was refused, while deadline has already passed. Note that we assume that the actual order failure occurs only when the delivery deadline has passed and the reminder failed.This is because it is possible that there is an order delay and goods may arrive late. This information can be obtained from the WhA, and thus the need for the reminder.Figure 2. Restocking process: sequence diagramWhen the monitoring stage ends, the WA is notified about the result by the FIPA Inform or the FIPA Failure message to complete the FIPA Request protocol. The message will contain the OrderRequest action with the OrderRequestResult set appropriately. Furthermore, at this stage the reliability bonuses and/or penalties are calculated and applied. Finally, in the case of a successful order, the WA sends to the SDA a FIPA In-form message containing status information about the re-stocking of the warehouse.6. Concluding remarksIn this note we have discussed the way in which the logistics subsystem is being introduced into our model agent-based e-commerce system. We have presented used UML’s use case and sequence diagrams to formally depict and discuss the most important features of our approach. Due to the lack of space, we have focused our attention on agents and their interactions. The proposed system has been implemented and is in the final testing phase.References[1] C. Bádicá, A. Báditá, M. Ganzha, M. Paprzycki, Developing a Model Agent-based E-commerce System. In: Jie Lu et. al. (eds.) E-Service Intelligence—Methodologies, Technologies and Applications, Springer, Berlin, 2007,555–578[2] C. A. Butler and J. T. Eanes. Software agent technology for large scale, real-time logistics decision support. US Army Research Report ADA392670, 2001. 23 pages.[3]W.Ying and S.Dayong. Multi-agent framework for third party logistics in e-commercestar. Expert Systems with Applications, 29(2):431–436, August 2005.引入第三方物流企业的以代理人为基础的电子商务系统模型摘要在我们的模型以代理人为基础的电子商务系统[2]的基础上,我们假定一定数量的物品的某一特定的产品是适合出售的。

电子商务信息安全中英文对照外文翻译文献

电子商务信息安全中英文对照外文翻译文献(文档含英文原文和中文翻译)原文：E-commerce Information Security ProblemsⅠ. IntroductionE-commerce (E-Business) is in open networks, including between enterprises (B2B), business and consumers (B2C) commercial transactions, compared with the traditional business model, e-commerce with efficient, convenient, covered wide range of characteristics and benefits. However, e-commerce open this Internet-based data exchange is great its security vulnerabilities, security is a core e-commerce development constraints and key issues.In this paper, the basic ideas and principles of systems engineering, analyzes the current security threats facing e-commerce, in this based on security technology from the perspective of development trend of e-commerce.Ⅱ. E-commerce modelModern e-commerce technology has focused on the establishment and operation of the network of stores. Network in the department stores and real stores no distinction between structure and function, differences in their function and structure to achieve these methods and the way business operate.Web store from the front view is a special kind of WEB server. WEB site of modern multimedia support and a good interactive feature as the basis for the establishment of this virtual store, so customers can, as in a real supermarket pushing a shopping cart to select goods, and finally in the checkout check out. These online stores also constitute the three pillars of software: catalog, shopping cart and customer checkout. Customers use an electronic currency and transaction must store customers and stores are safe and reliable.Behind the store in the network, enterprises must first have a product storage warehouse and administration; second network to sell products by mail or other delivery channels to customers hands; Third, enterprises should also be responsible for product after-sales service, This service may be through networks, may not. Internet transactions are usually a first Pay the bill and getting goods shopping. For customers, convenience is that the goods purchased will be directly delivered to their home, but hard to feel assured that the goods can not be confirmed until the handsreach into their own hands, what it is.Therefore, the credibility of the store network and service quality is actually the key to the success of e-commerce.Ⅲ.the key to development of electronic commerceE-commerce in the telecommunications network to develop. Therefore, the advanced computer network infrastructure and telecommunications policy easing the development of electronic commerce has become a prerequisite. Currently, telecom services, high prices, limited bandwidth, the service is not timely or not reliable and so the development of e-commerce has become a constraint. Speed up the construction of telecommunications infrastructure, to break the telecommunications market monopoly, introduce competition mechanism to ensure fair competition in the telecommunications business, to promote networking, ensure to provide users with low-cost, high-speed, reliable communications services is a good construction target network environment, but also all of the world common task.E-commerce the most prominent problem is to solve the on-line shopping, trading and clearing of security issues, including the establishment of e-commerce trust between all the main issues, namely the establishment of safety certification system (CA) issues; choose safety standards (such as SET , SSL, PKI, etc.) problems; using encryption and decryption method and encryption strength problems. Establishment of security authentication system which is the key.Online trading and traditional face to face or written transactions in different ways, it is transmitted through the network business information and trade activities. The security of online transactions means:Validity: the validity of the contract to ensure online transactions, to prevent system failure, computer viruses, hacker attacks.Confidentiality: the content of the transaction, both transactions account, the password is not recognized by others and stealing.Integrity: to prevent the formation of unilateral transaction information and modify.Therefore, the e-commerce security system should include: secure and reliable communications network to ensure reliable data transmission integrity, prevent viruses, hackers; electronic signatures and other authentication systems; complete data encryption system and so on.Ⅳ.e-commerce security issues facingAs e-commerce network is the computer-based, it inevitably faces a number of security issues.(1) Information leakPerformance in e-commerce for the leakage of business secrets, including two aspects: the parties are dealing transactions by third parties to steal the contents; transaction to the other party to provide documents used illegal use by third parties.(2) AlteredE-commerce information for business performance in the authenticity and integrity issues. Electronic transaction information in the network transmission process may be others to illegally modify, delete or re-changed, so that information about its authenticity and integrity.(3) IdentificationWithout identification, third-party transactions is likely to fake the identity of parties to a deal breaker, damage the reputation of being counterfeit or stolen by one party to the transaction fake results and so on, for identification, the transaction between the two sides can prevent suspicion situation.(4) Computer virusesComputer virus appeared 10 years, a variety of new virus and its variants rapidly increasing, the emergence of the Internet for the spread of the virus has provided the best medium. Many new viruses directly using the network as its transmission, as well as many viruses spread faster through dried networks, frequently causing billions of dollars in economic losses.(5) HackerWith the spread of a variety of application tools, hackers have been popular, and are not in the past; non-computer expert can not be a hacker. Have kicked Yahoo's mafia boy did not receive any special training, only a few attacks to the users to download software and learn how to use the Internet on a big dry.Ⅴ.e-commerce security and safety factorsEnterprise application security is the most worried about e-commerce, and how to protect the security of e-commerce activities, will remain the core of e-commerce research. As a secure e-commerce system, we must first have a safe, reliable communication network, to ensure that transaction information secure and rapidtransmission; second database server to ensure absolute security against hackers break into networks to steal information. E-commerce security technologies include encryption, authentication technology and e-commerce security protocols, firewall technology.(A), encryption technologyTo ensure the security of data and transactions to prevent fraud, to confirm the true identity of transaction parties, e-commerce to adopt encryption technology, encryption technology is through the use of code or password to protect data security. For encrypted data is called plaintext, specifically through the role of a encryption algorithm, the conversion into cipher text, we will express this change as the cipher text is called encryption, the cipher text by the decryption algorithm to form a clear role in the output of this a process known as decryption. Encryption algorithm known as the key parameters used. The longer the key, the key space is large, traverse the key space the more time spent, the less likely cracked.Encryption technology can be divided into two categories: symmetric encryption and asymmetric encryption. Symmetric encryption to the data encryption standard DES (Data Encryption Standard) algorithm is represented. Asymmetric encryption is usually RSA (Rivets Shamir Aleman) algorithm is represented.(B), authenticationCommonly used security authentication technologies: digital signatures, digital certificates, digital time stamp, CA security authentication technology.(C), hacker protection technologyCurrently, hackers have become the biggest e-commerce security threats, thus preventing hacking network security technology has become the main content, by governments and industry are highly valued. Hacking techniques include buffer overflow attacks, Trojans, port scans, IP fraud, network monitoring, password attacks, and denial of service Dos attacks. At present, people have made many effective anti-hacker technologies, including firewalls, intrusion detection, and network security evaluation techniques.Ⅵ.the future security of e-commerceIncreasingly severe security problems, are growing threat to national and global economic security, governments have been based on efforts in the following areas: (1) Strengthen the legislation, refer to the advanced countries have effective legislation, innovative, e-commerce and improve the protection of the laws againstcyber-crime security system.(2) Establishment of relevant institutions, to take practical measures to combat cyber crime. Development of the law, the implementing agencies should also be used for its relevant laws, which must establish an independent oversight body, such as the executing agency to implement the law.(3) Increase investment in network security technology; improve the level of network security technology. E-commerce security law is the prerequisite and basis for development and secure e-commerce security technology is a means of protection. There are many security issues are technical reasons, it should increase the technology resources, and continuously push forward the development of old technologies and developing new security technology.(4) To encourage enterprises to protect themselves against Internet crime against. To avoid attack, companies can not hold things to chance, must attach great importance to system vulnerabilities, in time to find security holes to install the operating system and server patches, and network security detection equipment should be used regularly scan the network monitoring, develop a set of complete security protection system to enable enterprises to form a system and combined with the comprehensive protection system.(5) To strengthen international cooperation to strengthen global efforts to combat cyber crime. As e-commerce knows no borders, no geographical, it is a completely open area, so the action against cyber crime e-commerce will also be global. This will require Governments to strengthen cooperation, can not have "the saying which goes, regardless of others, cream tile" misconception.(6) To strengthen the network of national safety education, pay attention to the cultivation of outstanding computer.Ⅶ. ConclusionE-commerce in China has developed rapidly in recent years, but the security has not yet established. This has an impact on the development of electronic commerce as a barrier.To this end, we must accelerate the construction of the e-commerce security systems. This will be a comprehensive, systematic project involving the whole society. Specifically, we want legal recognition of electronic communications records of the effectiveness of legal protection for electronic commerce; we should strengthen the research on electronic signatures, to protect e-commerce technology; we need to build e-commerce authentication system as soon as possible, to organize protection for electronic commerce. Moreover, for e-commerce features without borders, we shouldalso strengthen international cooperation, so that e-commerce truly plays its role. Only in this way, we can adapt to the timesPromoting China's economic development; also the only way we can in the economic globalization today, to participate in international competition, and thus gain a competitive advantage.Source: Michael Hecker, Tharam S. Dillon, and Elizabeth Chang IEEE Internet Computing prentice hall publishing, 2002电子商务中的信息安全问题一、引言电子商务（E-Business）是发生在开放网络上的包括企业之间（B2B）、企业和消费者之间（B2C）的商业交易，与传统商务模式相比，电子商务具有高效、便捷、覆盖范围广等特点和优点。

电子商务供应链管理中英文对照外文翻译文献

电子商务供应链管理中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:电子商务对动态供应链管理的影评价摘要最近，互联网及相关信息和通信技术（ICT）使得成本效益的信息能够在供应链的独立各方之间传播．新的供应链战略，如供应商管理库存（VMI业务）协同规划，预测与补货（CPFR），有效消费者反馈（ECR），已开始利用这些新的沟通渠道，特别是在供应链的零售终端．电子商务加强了供应链上的制造商和材料零组件供应商，他们以前不能被很好理解和开发．本文的目的是建立供应链模式的电子商务使信息和通讯技术（ICT）的影响量化，特别是其对动态行为的影响．论文包含简单却充满活力的模型，其对将要实施的供应链动态行为模式下的电子商务提出了相当数量见解．关键词供应链管理动力学；电子商务；EPOS(创新电子支付系统)；供应商管理库存；网上购物1. 总述当ICT型的电子商务提出，让供应链中的企业共享市场信息，使得“1-2-1企业”成为可能时，（Peppers&Rogers，1997）几乎没有分析或可量化的证据证明它真正会在配送顾客所需上提高企业的整体绩效．通常的建议是，通过ICT在供应链中的所有企业传递供应链中的信息会提高企业绩效．事实上，最近的研究（Hong-Minh et al.,2000）已经表明，通过供应链的“啤酒游戏”（Ster man，1989年），企业之间简单的传递信息会有一个不利的影响．这是由于伴随着更多的可用信息，调度程序需要知道如何处理它．有很多种方法能使创新的信息流在供应链里得到应用．Kiely（1998）提供了一个良好的起点，他特别强调用需求数据来达到预测的目的．在这篇文章中我们分析4个能够成立的ICT方案的影响，此项分析使通过调查牛鞭效应（Letal,1997a,b）用两种不同的方法把它们传统的供应链加以比较．第一种办法是根据管理飞行模拟器的结果分析啤酒游戏．第二种方法是基于一个量化Z变换分析，其中的应用工具是Disney和To will（2002）高度提倡的．比较和对比这两种方法的目的是评价电子商务在供应链动态质量评估方面的影响．“牛鞭效应”是一项重要措施，因为它是体现出了一个表现不佳的供应链的症状．（琼斯和西蒙，2000年）．“牛鞭效应”是一个生产适应成本的代理办法（Stalk and Hout，1990年），并表明持有“以防万一”的库存的意义是为了缓和不明因素．牛鞭效应相当多以实验和观察为依据的证据包括最近的例子显示：供应商两级订单的粮食部门上游的数据是电子销售点（EPOS）的数据的10倍（Jones and Simons,2000）．汽车部门收入订单和供应商只有一个单一的梯队供应链的差异比率大概是1：2（Naim et al.,2002）．这5个供应链战略是：传统供应链战略——即在供应链上四个"串联"的梯队．网上购物——即分销网络是单道的，信息和物品在最终消费者和产品供应商之间直接流动．缩减型供应链——即供应链里的一个梯队被移除．供应商管理库存（VMI）——这是模拟通过对供应链里的双方企业制定议定书，给予必要的库存和销售信息，权力和责任给供应商，以便管理客户的库存．电子销售点（EPOS）——市场资讯在供应链中的所有企业之间互传．尽管各种电子商业的情况，可以由四个组四个硕士课程学生根据自己的学识在这两个学术和实践上进行战略的审查或者执行．正是这些大师的学生在实施啤酒游戏．2. 方法论改进个别制造商和供应链的动态行为的研究已是人所共知．最近期的研究方法，可分为下列四类：管理游戏：例如啤酒的游戏对于说明的不同供应链战略的益处来说是有用的．这是麻省理工学院于五十年代末发明的．（sterman，1989）从游戏本身来说，游戏中大致没有什么可以被严格证明．从这个意义上说，游戏是有限制的．但他们确实提供了有价值的证据，并是一个良好的学习手段．其他作者扩展或用计算机处理了啤酒游戏包括van Ackere et al（1993），Kaminsky和Simchi-Levi（1998），Lambrecht和Dejonckheere（1999）．实证研究:很多位作者调查了ICT的冲击对供应链的影响．包括Holmstromm（1998），Fransoo和Wouters（2000），Kaipia，Holmström和Tanskanen（2000）．然而，此种贡献在已知战略实施以后，量化了改进性能，即不存在预测要素和集，并且研究的焦点就是要找出最佳做法．不幸的是，它并非总是能够比较信息和通信技术的推行策略，其直接原因是由于这些策略在不同性质的环境中实施．统计：这种类型的贡献，通常提供关于需求的特性的影响的统计见解，例如标准差和相关性，以及供应链特性，例如首要时间和库存成本中的信息路径和牛鞭效应或需求扩增．统计方法经常被用来量化真实情况的表现．然而，这些方法未能表现出如何减少或消除有害的动态影响，如“牛鞭”，并很少得到从技术上深入探讨影响系统结构性能的原因和结果．这种类型最近的重大贡献包括Lee, So and Tang （2000）,Chen, Ryan and Simchi-Levi （2000），Chen，Drezner，Ryan and Simchi-Levi（2000）．模拟与系统动力：它是由Forrester（1961）提出，是一种在大型非线性系统内调查动态效果方法，且不诉诸复杂的数学控制理论模型（Edghill和Towill，1989年）．仅用模拟方法虽然繁琐，费时，且只提供有限的洞察力（Popplewell和Bonney，1987），但它们确有先发优势，能在模型非线形的同时避免复杂的数学．以前利用模拟所做的工作是非常多产的，其中包括（但绝不仅限于）Forrester（1961），and Coyle（1982）,他研究了传统的供应链结构，Cachon andFisher（1997）和Waller,Johnson和Davis （1999）他们研究过VMI．连续控制理论技术:用于生产和库存控制．首先由1978年诺贝尔经济学奖得主赫伯特西蒙（由于他在工作机构动态上的出色研究）第一次提出．西蒙（1952）描述了如何使用线性确定性控制理论来进行生产和库存控制．Axsäter（1985）陈述了一个有用的对于早期工作的评论性论文，总结了这个领域的优势和和劣势．他的结论是，控制理论“说明了非常好的动态效果和反馈”，但不能解决测序和生产批量的问题．瑞典的Linkoping 大学的生产经济学学院的大量研究已被记入文献．他们已经在运用拉普拉斯变换和经济技术，如MRP系统（Grubbstrom,1967）的净现值．连续控制理论受到这样的困扰，即一些调度和订货情况本来就是离散的，而且离散时间的延误的连续表述在数学上是很复杂的．离散控制理论，能够很有效地对抽样数据系统进行调查．例如：调度和订货系统和本质上离散的计算机系统Vassian（1955）从西蒙在连续领域的工作中得到灵感，采用离散控制理论研究了一个生产调度算法．De Winter （1966），在关于新型的供应链结构可能仅有的两个成果的其中之一里，寻找一种用在海军供应链上的集中控制存货．Deziel和Eilon（1967）描述了一个重大的应用．Burns和Burns and Sivazlian（1978）研究一个拥有四个级别的使用的Z变换的传统供应链．Bonney和Popplewell（1988）研究了MRP系统．Dejonck heeretal.（2003a），一直在用Z变换调查共同控制结构中共同预测机制的牛鞭表现．Disney（2001）一直采用离散控制理论来调查供应商管理库存供应链．离散控制理论的缺点在用到数学的时候往往涉及冗长而乏味代数操控．本文中所涉及的方法都是用来分析结果的．例如啤酒游戏的结果，或是在各种情况的ICT下决定牛鞭效应的范围和程度．将这些分析与以前公布的结果进行直接比较，（Hong-Minhetal.，2000）得到了相违背的结果．啤酒游戏的结果包括结构性问题和人类行为方面的问题．后者特征可能包括游戏玩家对游戏理解不够，不确定性决策和错误以及从顾客到供应商订单传送中出错．这时候分析型的Z变换方法被用来比较目标和结果，并用它来推导出供应链牛鞭效应中确定性的反馈系统结构的影响．如果认为ICT 系统将处理供应链中数量庞大的信息交易，并且管理例外的情况时人为干扰影响是有限的．那分析方法就更为重要了．3. 五种供应链的描述这五种供应链研究的设想由下进行总结．下面是对每种供应链的简短说明．3.1 传统供应链传统供应链的特点是由4个“串联”起来梯队组成一个供应链．每个梯队只接收有关当地库存水平和销售的信息．然后每个梯队按照当地供应商的存货水平，销售情况及以前的未取货订单来制定定单（Sterman,1989）．3.2 缩减型供应链缩减型供应链是指供应链中的梯队减少了．例如对于的供应链来说，这就代表了零售梯队已经融入于信息和物质流．这是一个用ICT 来缩减梯队的供应链．作为提高供应链的动态性的有效机制，梯队缩减已经被Wikner,Towill和Naim（1991）确认．3.3 网上购物网上购物是指生产商直接从最终消费者那里接到订单（可能像戴尔一样通过互联网），并在生产和分销的第一时间将产品直接邮购给最终消费者．这样的供应链策略与传统的仅一个梯队的供应链具有相同的基本结构．3.4 EPOS可用型供应链EPOS可用型供应链是指最终消费者的销售对于供应链中的所有成员都是可见的．例如，在很多杂货供应链中，通过互联网可以获得EPOS数据．这些数据或是直接从零售商那得到的或是通过第三方得到的．供应链成员可用这些数据对未来的情况进行预测．具体来说，在这种策略中，每个梯队可以用最终消费者的销售作为自己的规划建议，但每梯次仍然需要提供（如果可能的话）他的客户所订的货物．Dejinckheere，Disney，Lambrecht 和Towill（2001）从Mason-Jones（1998）的模拟方法中得到启发，利用Z 变换对这项策略已经进行了全面调查．3.5 供应商管理库存（VMI）VMI具体表述如下：在一个有两个梯队的VMI的关系中供应商（分销商）管理，消费者（零售商）的库存．分销商拥有零售商的销售和库存水平的资料．在此情况下零售商并不给分销商下订单，而是零售商相信分销商供给足够数量的库存来保证零售商有足够的（不是太多）库存．VMI策略的支持者有DisneyHolmstrom，Kaipia和Towill（2001），他们支持供应链中的VMI梯队．在这种情况下，其他的梯队（仓库和工厂）按传统的模式运行．4. ICT对供应链动力学的影响4.1 啤酒游戏的结果Hong-Minh et al.（2000）分析了四个不同的团队采用四种不同的供应链策略的结果，其中的一个团队采用的是前面描述果过的EPO S型供应链．虽然研究结果表明信息共享好处多多，（Mason-Jones and Towill,1997）,令人惊讶的是EPOS策略的效果是最差的．当EPOS策略减小了供应链里牛鞭效应的程度是，作为代价的是长时间的存货积压（负的净存货）．得出的结论是虽然市场信息及时的在供应链的各个梯队得以分享，供应链里的各方仍有他们自己的订货规则．这就是说，各方没有共同协作．虽然共享市场信息确实是一件好事，但只有把它作为一个商定的整体供应链的决策策略的一部分时，它才会产生收益．（Mason-Jones,1998）为了测试这一假说，EPOS 策略被加上一些特性后重新运行，这些策略包括所有的参与者参与协同规划，预测与补货,也就是CPFR ．作为一个涉及16名学生的国际运输方向的硕士课程，啤酒游戏也由目前的作者运行两次．第一次的啤酒游戏按传统模式运行．那就是，啤酒严格按Sterman （1989）所定的规则运行．第二次的啤酒游戏在学生团结协作下进行．不同的集团重新制定了四个不同的ICT 供应链策略．第一届四阶段时期，需求模式（即所有集团回应）被由一个8面骰子随机抽出，从时间5（两个游戏中指25）需求由一个20片面的骰子产生．为了达到本文的目的，我们对第二组的结果进行了分析．不同的绩效措施被从游戏收集，他们已被总结成方程式1（Chenetal ,2000）．2222//CONS ORATE CONS CONS ORATE ORATE i i i i Bullwhip σσμσμσ==这个等式给了衡量牛鞭效应的方法.除了牛鞭措施的衡量，我们还在啤酒游戏中采用了典型性能指标，那就是库存成本．每得到一件货物的库存罚0.5英镑，每少一件库存花费1英镑．股票出招致费用£1.00．库存成本是一个重要的度量因素，因为它最终决定我们能在何种程度上满足顾客以及确定过期库存的危险型．严重的积压成本是有道理的．因为无论我们将供应链的波动程度控制的多么好，如果我们不能满足最终消费者的话，我们最终会被行业所抛弃．游戏的结果汇总在附录中．库存费用作为一个正常能被达到的相对排名从而在在某一特定的供应链策略的实际梯队数量中独立出来．因此，我们将惩罚有较少梯队的供应链．此外，两种EPOS 的结果都会被显示出来．第一个是在研究中做过并在本文中描述过的，它被定义为EPOS-CPFR ,第二个（叫作EPOS-no CPFR ）是基于被Hong-minhetal.（2000）记录的有确切结果的EPOS．EPOS-CPFR在最少化方面做的很好，而事实上它就是减少供应链的牛鞭效应．但是，对于EPOS- no CPFR,要支付更多的库存成本，这主要是由于供应链中有长期的存货．除了使存货成本正常化，消除一个梯队或许多梯队的策略仍优于其他的选择．如以前所报告的（例如，见Wikner et al.，1991），消除一个梯队就消除了一个决策点，并减少了总成本．比EPOS-CPFR的结果更令人惊讶的是VMI的情况为既有最差的存货持有成本又有最坏的牛鞭效应．很明显，在游戏中可以看出，尽管提供了详尽的记录议定书的规定，游戏成员在贯彻落实这一构想时存有问题．4.2 Z变换评价我们再一次使用式1以确定牛鞭因素在I级，因为它为提供了一个封闭表达式，使牛鞭能够通过一个Z变换方法而确定下来（Disney Towill, 2002），对牛鞭效应进行量化的学者有（Chenetal, 2000）．我们用平方脉冲响应方法来确定每一个供应链策略所产生的牛鞭效应的大小．这种方法是由Disney和Towill（2002）创造的．总的来说，常用的供应链模式可归纳如下：除非对具体战略进行模式化是必要的，生产决策具有有序规则，它是基于平均需求的总和，目标商品库存和实际库存中的一小部分的差别，以及目标运输库存与实际运输库存的结构之间的一小部分的区别（John，Naim 和Towill，1994年）．这这个结论是适当的．因为Naim和Towill（1995）已表明，这是相等于sterman的（1989）锚定和调整启发式，这个式子能够在玩啤酒游戏中复制人的行为，这是众所周知的．使用Eziel和 Eilon在定序规则里的设置（Disney和Towill，2001年和2002年）可使复杂的数学操控减少．这是正确的，因为Disney和towill（2002）已证明这是一个具有重要的可取的动态特性的一般apiobpcs模式的子集．数学工作也得到了进一步简化，这是通过设置在订货规则里指数预报的平均年龄相等于在两个反馈回路中的逆增益()ti1/减1，并确定了制作/发行的筹备时间相等于两种秩序的时期．这些是为了尽量避免在牛鞭表达式中的极高阶多项式．VMI 的具体情景蓝本是供应商管理其客户的库存水平，并致力确保该存货水平保持在（经共同商定）最低和最高水平之间．尤其是，最低及最高水平不会随时间而改变时．这种情况导致两个梯队的供应链运行起来就像具有一个梯队的供应链，Disney （2001年）．我们可以从Disney （2001）那获得对供应商管理库存及其变种的更多信息（尤其是当最低及最高水平随着时间变化）．我们的研究结果概述于下．有两个基本牛鞭非公开形式：一为传统，缩减，电子购物和VMI 的供应链模式，另一个为EPOS 供应链模式．我们可以从下得出结论，当订货样式逐渐流向了供应链中的传统供应链，牛鞭将普遍增加．不过我们注意到，通过仔细观察，当接近4i T 时，流向供应链牛鞭效应反而会降低．消除一个梯队，很明显可以除掉牛鞭的根源，因为一套秩序变通是根本无法进行的．有效地消除整个销售网络可使工厂订单率像传统的供应链的第一梯队一样迅速有效．虽然是一个“低科技”的ICT ，移除两梯队的策略在概念上是简单易懂的．由于这些战略不要求调度器的新的行为，所以也许可以解释为何它们在啤酒游戏产生了有利的结果．不过，他们也存在严重的缺点，在实际供应链中消除零售商，分销中心和批发商也就意味着消除了和顾客的近距离接触．所以除非顾客已经准备好接受不呢个近距离接触的弊端，（因为他们可能用书籍或电脑来完成），这个策略就不可能使用．在VMI 的供应链中，我们可以使得两个梯队表现的和一个单一的梯队一样．事实上，我们没有理由不能拥有一个四梯队的VMI 策略，并使得四梯队像一个单一的梯队那样行动．因此VMI 被用来获得良好的动态订货，并提供与顾客接触的机会．这也许可以解释为何该策略经常被发现用在杂货供应链中．然而EPOS 策略与其他的策略相比，具有一个本质上不同的订货结构，所以我们需要一套新的封闭形式．但是我们可以看到，我们可以从EPOS中得到与VMIJ几乎相同的绩效表现．而且EPOS策略可以与顾客近距离接触，因此将具有更广泛的用途．5. 结论我们依据单一产品或者累计产品类型提出结果．这个结果当评估ICT 对多种产品的影响时一样有效．研究表明，有必要采取适当的分类政策，以便于汇总产品到各类以动态行为为基础的市场（Naimetal.，2002）．不同的产品类型可能需要不同的订货政策（Evansetal.，1998）或信息富集策略（Mason-Jones and Towill,1997）．我们采取了两种不同的做法来了解ICT对供应链动力学的影响．该Z 变换分析表明有可能创新型的ICT将超越其它策略．但啤酒游戏结果显示ICT增加了人的决策复杂程度，即使清楚所提供的界定协议，也是很难的．因为有太多的信息和和计算需要管理．啤酒游戏还表明，如果对ICT协议管理不善，会增加库存成本．我们的结论是，虽然啤酒是在一个模拟和简化的环境中进行的，但像真实世界一样，人们需要决定哪些结果是不能被立即预知的．Sterman（1989）就表示，在这样的一个环境中，人们并不善于决策．虽然ICT为提高供应链的透明度提供了机会，但同时也创造了一个更复杂的环境使得当人们确实要加以干预使，决策变得更为困难．在传统的打啤酒模式和实施电子商务纲要之间可能有一个供游戏的人通过的学习曲线．电子商务实施纲要显示如果确实存在着学习曲线，那么就表明在简单的情况下学习曲线能够让参与者更快的进步．还有一种可能性是实施者在实施他们的电子商务战略时雄心勃勃．同时，这是不同于真实世界的．公司往往可能在执行新技术时超过了自己的能力和资源以至于太先进的满足了他们的需要，或者是由于在本质上属于资源密集型而无法执行和操作．由于很难保证每个人都受过适当训练，以应对ICT议定书的规定，有必要设计强有力的ICT系统以尽量减少人类干扰．反过来说，在需要人类的互动时，需要用哪些具体信息资源来做出那些特别的决定，这些要求是显而易见的．同时，在现有技术条件下，ICT系统很难处理例外情况，例如旷工或工厂停产．因此需要适当简化程序来使人机交互简单化，以管理例外情况．附录A在不同的供应链中量化牛鞭使用Z变换方法，如表2所示．原文:Assessing the impact of e-business on supplychaindynamicsAbstractThe Internet and related information and communication technologies (ICT) have recently enabled the cost-effective dissemination of information between disparate parties in the supply chain. New supply chain strategies, such as vendor managed inventory (VMI), collaborative planning, forecasting and replenishment (CPFR) and efficient consumer response (ECR), have begun to exploit these new communication channels, principally at the retail end of the supply chain. The impact of the e-business enabled supply chain on manufacturers and materials/component suppliers is,however, less well understood and exploited. This paper is aimed at establishing e-business enabled supply chain models for quantifying the impact of ICT, in particular its effect on dynamic behaviour. The paper concludes that simple, yet robust, models enable considerable quantitative insights into the impact of e-business on supply chain dynamic behaviour prior to their implementation.Keywords Supplychaindynamics；Lommerce；ullwhipZQS；Vendormanage dinventory；Shopping1. IntroductionWhile information and communication technologies (ICT) in the form of e-business is advocated as an enabler to the 1–2–1 enterprise (Peppers andRogers, 1997) by allowing market place information to be shared by all businesses in the supply chain, there is little analytical or quantifiable evidence that it will actually improve the overall performance of the enterprise in delivering customer wants. It is usually proposed that passing information to all businesses in the supply chain via ICT will improve performance. In fact, recent research (Hong-Minh et al., 2000) has shown, via the supply chain ‘‘Beer Game’’ (Sterman, 1989), that simply passing information on to businesses can have a detrimental effect. This is due to the fact that, as well as having more information available, schedulers need to know what to do with it.There are many ways in which innovative information flows could be used within supply chains. Kiely (1998) provides a good starting point, specifically focusing on using demand data for forecasting purposes. In this paper we analyse the impact of four ICT enabled scenarios by investigating the bullwhip effect (Lee et al.,1997a, b) using two different approaches and comparing them to a traditional supply chain. The first approach is based on an analysis of the results of a management flight simulator, the Beer Game. The second approach is based on a quantitative z-transform analysis using the tools highlighted by Disney and Towill (2002). The aim is to compare and contrast the two approaches qualitatively to assess the implications of their evaluations of e-business scenarios on supply chain dynamics.Bullwhip is an important measure, being symptomatic of a poorly performing supply chain (Jones and Simons, 2000). It is a surrogate measure of production adaptation costs (Stalk and Hout, 1990) and implies the inclusion of ‘‘just-in-case’’ stock holding to buffer against uncertainties. There is considerable empirical evidence of bullwhip including recent examples in the: * food sector where the supplier orders two tiers further upstream varied 10 times more than the electronic point of sales (EPOS) data (Jones and Simons, 2000).* automotive sector where the ratio of the variance between incoming orders and order to suppliers at just a single echelon in the supply chain was 1:2 (Naim et al., 2002).The five supply chain strategies considered are:* Traditional—in which there are four ‘‘serially linked’’ echelons in the supply chain.* e-Shopping—where the distribution network is by-passed and information and materials flow directly between the end consumer and the product suppliers.* Reduced—where an echelon in the supply chain had been removed.* Vendor managed inventory (VMI)—that is simulated by developing a protocol positioned between two businesses in the supply chain that gives the necessary inventory and sales information, authority and responsibility to the supplier in order to manage the customer’s inventory.* EPOS—where information from the market place is transmitted to all enterprises in the supply chain.Although various e-business scenarios are available the above were chosen by four groups of four Masters Programme students based on their review of commonly quoted and/or implemented strategies in both the academic and practitioner literature. It was these Masters students who implemented the scenarios in the Beer Game.2. MethodologyResearch on improving the dynamic behaviour of individual manufacturing businesses and supply chains is well known. Most recent research methodologies may be categorised as:* Management games: Tools such as the Beer Game that was developed at MIT at the end of the 1950s (Sterman, 1989), are useful to illustrate the benefitsof different supply chain strategies. Games are limited in the sense that generally nothing can be rigorously proved from the game in itself, but they do provide a valuable source of anecdotal evidence and are a good learning device. Other authors have extended or computerised the Beer Game including van Ackere et al. (1993), Kaminsky and Simchi-Levi (1998), and Lambrecht and Dejonckheere (1999a, b).* Empirical studies: A number of authors have investigated the impact of ICT on the supply chain including Holmstr .om (1998), Fransoo and Wouters (2000), and Kaipia et al. (2000). However, this type of contribution looks at quantifying the improvement performance of a known strategy after its implementation; that is, there is no predictive element and the focus of the research is to identify best practices. Unfortunately, it is not always possible to compare ICT implementation strategies directly due to the varying nature of the environments they have been implemented in.* Statistical: This type of contribution typically provides statistical insights about the impact of demand properties such as standard deviation and correlation, and supply chain properties such as lead-times and information paths on inventory costs and the bullwhip effect orTdemand amplification. Statistical methods are often used to quantify the performance of real situations. These methods however, fail to show how to reduce or eliminate the detrimental dynamic effects, such as ‘‘bullwhip’’, and insights into the causes and effects of system structure on performance are rarely obtained in depth from the technique. Recent significant contributions of this type include Lee et al. (2000) and Chen et al., (2000).* Simulation and system dynamics: This approach was advocated by Forrester (1961) as a method of investigating the dynamical effects in large non-linear systems without resorting to complicated mathematical control theory based models (Edghill and Towill, 1989). Simulation approaches alone suffer。

电子商务毕业外文文献(本科)

本科毕业论文外文文献及译文文献、资料题目：Distribution to users from alogistics base shipping method 文献、资料来源:网络文献、资料发表（出版)日期:2012。

7院（部）：商学院专业: 电子商务班级：姓名：学号：指导教师：翻译日期：外文文献：Distribution to users from a logistics base shipping methodAbstract: Logistics is the company's 'third profit source'，while at the end of the logistics of distribution, logistics and economic efficiency has to improve, optimize，improve the logistics system，improve service, reduce costs and other functions in the logistics system to occupy an important position。

Keywords：Efficient Logistics And Distribution Trends Of The Importance Of Features Distribution of transport and other logistics activities，or constitute a combination of integrated logistics services activities。

Distribution of the 'distribution’ includes the requirements of the order by the user，sorting，picking, loading, storage, handling and other activities, one of the 'free' in the transport process is in the 'secondary transport’, ’Feeder' or 'transport terminal', starting and ending point of the logistics base to the user。

电子商务信用中英文对照外文翻译文献

电子商务信用中英文对照外文翻译文献(文档含英文原文和中文翻译)英文：Towards Enhancing Trust on Chinese E-Commerce Abstract:E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives fewer acceptances within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.Key Words: Trust, E-Commerce, Trust-building, Computational model, Chinese E-Commerce.I. Introduction“With the rapid development of Internet technology, the landscape of exchanging information and doing business has been com pletely changed”. As a new way of doing business, E-Commerce is increasingly affecting, changing and even replacing the traditional commerce approach. People are increasingly accepting and using E-Commerce than ever before. Without any doubt, many network applications, based on initial Door to Door to B2B, B2C, and C2C models, have a profound influence on the global economy. However most of the development of E-Commerce is primarily achieved within a handful of countries, particularly in countries like US, Japan and some of European countries. Since the advent of the Internet in the late 1990’s in China, various applications can be seen in the following years, which stirred thousands of ambitious young Chinese people to establish their own business on-line with a dream of getting wealthy overnight. Over the past few years, almost 70% of the growth in Internet users from all over the world occurred only in China. However, in terms of E-Commerce development, there is still a gap between China and the developed countries. With the increased popularity of the Internet and the continuous improvement of Internet technologies, the development of E-Commerce has just made an impressive start. What hinder the development of Chinese E-Commerce can be attributed to various problems and barriers. Some of these problems such as payment method, distribution problem, and security issues have been partially alleviated. Unfortunately the consumers’ lack of trust towards E-Retailers has been identified as the biggest barrier that needs to be overcome in long-term.In the paper, we will identify the challenges in developing Chinese E-Commerce and propose a model to cooperate with current E-Commerce system as a mean of enhancing trustworthiness. The paper is organized into 6 sections. Section 2 introduces the current standing of E-Commerce, and then Section 3 briefly reviews the challenges in developing E-Commerce, and examines the “Trust problem”, which is identified as the major obstacle that hinders the spreading of E-Commerce in China. In Section 4, we propose a computational model that can be used to address the trust problem. Section 5 specifically discusses how to apply the model to improve trustworthiness, and gives a case study in Section 6. Section 7 concludes the paper by discussing further directions for improving trust between E-Commerce users.II. Current Chinese E-Commerce Standing(I) Issues in E-CommerceTrust has always been the main concern among most of Chinese E-Commerce companies. On one hand, people are impressed by doing business on-line, but on the other hand they are still worried about using E-Commerce widely. Consequently, a gap appeared between on-line retailers’interest in attracting shoppers to their electronic storefronts and many consumers’ trust in those activities. Nevertheless, researches have shown that the trust problem is not only technical problem, but more of a social problem caused by various reasons. First and foremost, for historical reasons, people may lack of confiden ce with others, therefore it’s quite difficult to puttrust in someone else in the beginning. Secondly, the commercial law and regulation for E-Commerce cannot fully protect the interests of consumers and merchants. Therefore E-Commerce users lack the confidence to take the risk when communicating with an unfamiliar party. Thirdly, the social credit system and payment system in China are still not strong enough when carrying complex E-Commerce transactions, so that on-line business frauds may happen, and harm consumers. Last but not least Internet security and cryptography techniques, which can increase consumers’confidence in on-line activity, are still under development. Due to all these issues, E-Commerce specialists commonly regard that the bottleneck of Chinese E-Commerce is as a trust problem than anything else.(II) Opportunities of Chinese E-CommerceIn 2005, Chinese E-Commerce has been experiencing the upsurge of B2C markets. With the recognition of trust problem, many retailers are experimenting with various trust building strategies to establish trustworthiness towards E-Retailers. Establishing trust between E-Commerce users is a long term process. Apart from more education or training in the long term, we can resort to technology to enhance consumer trust in an unfamiliar E-retailer. One effective method is to participate in third-party assurance programs, which assist consumers in an accessible level of trust they should place in an E-Commerce transaction. In that way, merchants who agree to meet a third party assures standards can either use the assure certified technology, or agree to be bound in some way by the assure procedures or oversight are registered by the assure and permitted to display an identifying logo or assurance seal on their website. Consumers can reveal specific validation of the merchants good-standing with the assure or additional disclosures related to the merchants’ business practices or history. Some theories suggest that trust in an E-retailer can be speci fically defined as consumers’ willingness to accept vulnerability in an on-line transaction based on their positive expectations regarding an E-Retailers future behavior. By evaluating a party’s post behavior and tracking its activities, the party’s futu re behavior can be expected and trust level can be considered so that consumers can make purchasing decision according to the trust level of E-Retailer. In this paper, a third party assurance program that can be cooperated with the current E-Commerce system is proposed. Through tracking E-Retailer ’s activity records, collecting consumer experiences, and recommendations, the computation model is capable of considering the level that consumer can trust an unfamiliar E-Retailer. More detail about the model is described in Section 4.III. Challenges in Developing Chinese E-CommerceChinese E-Markets is undeniably of great potential. E-Markets are not only beneficial for national economy, but also for the global economy, especially since China has entered the World Trade Organization (WTO). However, in terms of developing E-Commerce, there is a gap between China and other developed countries. The primary cause is that the advent of information age has a great impact on the economy of industrialized countrie s, while the social environment and China hasn’t become used to its coming. These can be noticed from various aspects including information infrastructure, barriers of social environment, degree of technologyinnovation, level of awareness, and trustworthiness and so on. Technically, the improvement is obvious, but it’s difficult to catch up in short term for some social problems.(I) Informationization GapCurrent social environment in China is yet to match the rapid informationization. The understanding of the relation and interaction between industrialization and informationization is inadequate. In addition, the importance and urgency of informationization in social and economic development haven’t been fully appreciated. Apart from that, for a long term progress, the awareness and acceptance to informationization are still underway both theoretically and practically.Furthermore, the global information infrastructure are building up, China is not a exception. However, the popularity of informational and electronic facilities in China is still behind the USA, even though 70% of the growth in Internet users occurred in China. That is mainly due to the huge population of China and the imbalanced development of different regions.In terms of the innovation of information technology, China is catching up to the developed countries progressively, although the exploring and utilization of information resources and services are not yet adequate.(II) Social Barriers in E-CommerceIn China, E-Commerce activities are impeded by some social barriers as well. For instance, the law and regulation are not flawless. E-commerce gives a full impetus to social and economic development; in the meantime, it raises some new problems. So we need to address the inadequacy of traditional policy and laws in the new circumstance, and recommend new and effective law and regulation system. E-commerce may cause multi-facet problems, such as legitimacy and authentication of E-currency, E-contract, and E-bill. Taxation is another problem. It includes how to collect business tax and custom; whether new tax and collecting methods are needed for some intangible products (e.g. software, electrical audio and video); how to secure market and prevent monopoly, especially telecommunication monopoly; how to protect privacy and Intellectual Property(IP); how to manage and control export and import of intangible products, and so on.There is a lack of E-Commerce standard. Standardization and legislation is a difficult but important task in developing E-Commerce. For instance, before the E-Signature Standard was invented in China, there was no particular standard to normalize the behaviors on Internet, therefore, it could not setup a standard business environment compatible with international standards, which has a huge impact on integration of individual country and global economy.Another problem associated with E-Commerce is the social credit system and payment system. The present E-Commerce can only be regarded as quasi-E-Commerce. Since the credit system lacks of trust, effective monitoring and payment mechanism. The Internet commodity transaction centers only fulfilled parts of E-Commerce processes, but by no mean to be full processes from pre-purchase to post-purchase. The current distribution system for Chinese E-Commerce is still not satisfied enough. For instance, the delivery of products has yet to be separated frommanufacturing and commercial enterprisers. The incomplete distribution system still responds passively to production and sales departments, where different processing links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present.In summary, these informationization gaps and social barriers indeed hinder the development of Chinese E-Commerce, but many people consider lack of consumers trust in E-Commerce merchants, technology, social, financial and legal infrastructures of E-Commerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available on-line.(III)Trust IssueTrust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust can result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an E-Retailer can be defined as consumers’willingness to accept vulnerability in an on-line transaction based on their positive expectations in regard with an E-Retailers future behavior. Factors that affect trust in E-Commerce for consumers include security risks, privacy risks, and lack of reliability in E-Commerce processes in general. As pointed by Nielsen, real trust builds through a company’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trust-building processes summarized in:1. Knowledge-based trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be recommendation, evaluations, and reputations.2. Institutional-based trust relied on the creation of a “trust infrastructure”, of socially recognized third-party intermediaries that certify the trustworthiness of parties in a commercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association.3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party.In the ext section, we will describe a computational model, which can be used to facilitate the trust- building process in E-Commerce, particularly for Chinese E-Commerce market.In this paper, we surveyed the E-Commerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese E-Commerce systems. Among the topics of facilitating development of a positive, effective and satisfied E-Commerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a computational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese E-Commerce system. From the case study of EI Computer, we briefly talked about the implementation of E-Commerce systems with the consideration of enhancing trust. However, establishing trust must be a complex process, which involves moreinformation sources, so continuous improving and enhancing the trustworthiness will be the main objective we need to achieve in future work.翻译：提升中国电子商务信用度摘要电子商务在西方国家已经非常流行，并且电子商务系统在这些国家的发展也相对成熟。

电子商务信息安全中英文对照外文翻译文献

电子商务外文翻译文献

文献信息：文献标题：ELECTRONIC COMMERCE（电子商务）国外作者：Đerić Slavko文献出处：《Economics》,2017,4字数统计：英文2060单词，11447字符；中文3455汉字外文文献：ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文：电子商务摘要电子商务可以用不同的方式进行定义。

跨境电子商务中英文对照外文翻译文献

中英文对照外文翻译(文档含英文原文和中文翻译)译文:本地化跨境电子商务的模型摘要通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务，跨境电商过程的有效管理对B2B电子商务系统十分重要。

本文对局部模型的结构是基于B2B电子商务的基础设施三大层，消息层、业务流程层和内容层。

由于伊朗的电子商务的要求，每一层的需要适当的标准和合适的方案的选择。

当电子文件需要移动顺利向伊朗，建议文件的标准为文件内容支持纸质和电子文件阅读。

验证提出的模型是通过案例研究方法呈现一到四阶段的情景。

本文试图通过交换商业文件在贸易过程中这一局部模型，实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。

关键词：电子商务;跨境贸易;电子文档管理;国际供应链1.简介电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。

术语B2B（企业对企业），描述了企业间的电子商务交易，如制造商和批发商，或批发商和零售商之间。

本文的研究目标是上两个不同国家贸易商之间的通信。

今天的世界贸易组织的主要目标之一是建立区域单一窗口，可以提高世界各地的贸易便利化。

建立区域单一窗口需要跨境海关，可以有效地交换贸易文件。

因此，首先，简化跨境贸易文件的关键在于朝着国家单一窗口移动。

然后，区域单一窗口可以授权国家之间的通信。

电子商务模型是基于三个主要逻辑层的研究。

这三个层消息传输层，业务处理层和内容层。

本文的局部模型是一种能够自动交换读取文件的过程。

通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性，从而建立伊朗国家单一窗口在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。

第三部分介绍在大的模型中引入的组件功能和范围。

第四部分讨论了B2B交易层模型的定位，最后结束本文。

2.背景在本节中，除了了解B2B电子商务在伊朗的情况，还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。

电子商务外文文献

电子商务外文文献Title: E-commerce: A Review of the Literature and Perspectives for Future ResearchE-commerce, or electronic commerce, has become a fundamental aspect of business and economic activity in the globalized digital age. The交易研究领域的一个重要组成部分。

在这个日益数字化的时代，电子商务已经成为全球商业和经济活动的一个重要组成部分。

本文旨在回顾和分析电子商务领域的研究现状，探讨未来可能的研究方向和挑战。

The literature on e-commerce has been extensive, covering a range of topics from online retailing to global supply chain management. The Journal of Electronic Commerce in Organizations (JECO) and Journal of Electronic Commerce Research (JECR) are two of the leading journals in the field, publishing high-quality research on various aspects ofe-commerce. Additionally, several books and conference proceedings provide valuable insights into the development and evolution of e-commerce.E-commerce research has examined the impact of technology on business processes, explored innovative business models, andanalyzed the role of e-commerce in global trade and development. The literature has addressed a range of important issues, including security and privacy, electronic payment systems, and the impact of social media on e-commerce.Despite the significant progress made in e-commerce research, several areas for future exploration remn. These include the development of new e-commerce technologies, such as blockchn and artificial intelligence, and their potential impact on global trade and supply chns. Additionally, research on the role of e-commerce in sustnable development, particularly in terms of environmental sustnability and social inclusivity, represents an important area for future investigation.In conclusion, e-commerce has become a fundamental aspect of business and economic activity in the digital age. The literature on e-commerce has provided valuable insights into its development and evolution, but there remn several areas for future exploration. Future research should address these unexplored areas and contribute to the development ofe-commerce as a transformative force in global trade and development.商学院电子商务外文文献Title: E-commerce in Business Schools: A Critical Analysis of Curriculum, Teaching Methods, and Future TrendsThe rise of e-commerce in recent years has revolutionized business education, with business schools across the globe scrambling to keep up with the latest trends and prepare students for the digital economy. This article delves into the world of e-commerce education in business schools, exploring curriculum, teaching methods, and predicting future trends. E-commerce has become an integral part of modern business, and business schools are responding to this trend by incorporating e-commerce courses into their curriculum. The primary objective of these courses is to provide students with a comprehensive understanding of the e-commerce industry, including the latest trends, tools, and techniques. In addition to fundamental topics such as online marketing and web design, today's e-commerce courses also cover more specialized topics such as cloud computing, big data analysis, and social media marketing.Business schools are adopting a variety of teaching methods to impart knowledge on e-commerce, ranging from traditional classroom lectures to more innovative hands-onbs and simulations. These experiential learning opportunities allow students to gain practical experience in real-world settings, providing them with a deeper understanding of the dynamics and challenges of the e-commerce industry.With the continuous evolution of the internet and e-commerce landscape, it is essential to track and predict future trends in this field. Business schools are playing a crucial role in this regard by staying abreast of industry developments and incorporating relevant content into their courses. The trend towards more personalized and interactive learning experiences is likely to continue, with business schools tloring their teaching methods to suit the needs of individual students. Additionally, the integration of technology into every aspect of business will continue to drive changes in e-commerce education, with an increasing focus on areas such as cybersecurity and artificial intelligence.In conclusion, business schools have responded to the rise of e-commerce with a comprehensive approach that includes updating curriculum, adopting innovative teaching methods, and predicting future trends. However, there are still challengesahead, such as keeping up with the rapidly changing landscape and providing all students with equal opportunities to access e-commerce education. By continuing to adapt and innovate, business schools can help shape a brighter future fore-commerce and prepare students to thrive in the digital economy.电子商务外文翻译文献电子商务的发展及其影响：外文翻译文献随着全球互联网的迅速普及，电子商务在全球范围内得到了前所未有的发展。

电子商务简介外文翻译文献

电子商务简介外文翻译文献(文档含英文原文和中文翻译)原文：Electronic commerceElectronic commerce, or the electronics trade, or the electronic business is regarded as a new kind of rising business model which will bring about profound influence on social economy. And it can be said as the important function in the social development of the world-wide locations. It represents the current of the world trade in late of 21 centuries.1). What is the electronic commerce?Electronic commerce point is through the teleportation method to carry on the business data's exchange with the numerical form and on-line business ually, electronic commerce can be divided into dichotomouslayers:The first is a low level electronic commerce, namely electronic business intelligence report, the electronic bargain and electronics contract.The second one is a high electronic commerce, including all kinds of business activities which ask for helping Internet's be engaged ins, from searching the customer, the business negotiation, order, on-line payment,the electronics invoice, going to the electronics to pay customs duties, the electronics pay tax, all of these are engaged in the Internet.The electronic commerce means that all trades with the realization electronical.It has the following characteristics:①Fair freedom, the ②is efficiently, globalization of ③ , the conjecture of ④ turn, interaction of ⑤ , ⑥independence, ⑦ humanization service.Making use of the electronic commerce, customer and provider can contact in the global scope mutually closely and conveniently. As a result the customers can find out their satisfy demanding ideals to provide the goods to the company from each corner in the world. The electronic commerce will change the environment that the business enterprise competes mutually, lower under the residing in the market structure of tradition is high not of cost. trade the cost low and easy to entered person's market and governments to encourage to use Internet( tax-free) to activate the electronic commerce, push its start 伊to start to develop then and quickly. Predict according to the expert, to 2000, the whole world electronic commerce will attain the scale of USD 300,000,000,000.But it has already exceeded this scale. For insuring the safety of the electronic commerce, should build up theelectronics certificate center. The numerical ID card uses to the definite evidence body.The numerical ID card issues to entrust to the third square, namely an authorization machineThe organ carry out, it includes the holder to identify the information( name, address, the contact method, the ID card serial number), both parties pooling key of secret , term of validity, password and the authorization organizations to identify information etc..Make use of the numerical ID card, trade the both parties and can insure to identify another one square's body, and definite evidence another the information that a square send out has not yet to change. 2). the influence that the electronic commerce may produce Compared with the traditional business, the electronic commerce has the following advantage:* Overlay the scope wide:A network system that combines Internet, intranet( the area net of the bureau of the business enterprise inner part) and extranet( the business enterprise exterior network)s make buyer, selling party, manufactory and it cooperate colleague can in the world of scope contact and deliver the business intelligence report and documents expediently mutually.* The function is well-found: In the electronic commerce, different from the customer of different layer can carry out bargain target of different category, for example, release the business intelligence report, on-line negotiation, the electronics payment and build up virtual market and on-line bank etc.s.* Usage the convenience is vivid: According to Internet, the electronic commerce is free from the restrict that the specialized data exchanges theagreement.Can use personal calculator of any type, at in the world any location, carry on the bargain expediently on the calculator screen.* The cost is low:Make use of the electronic commerce, the expenditure that can cut down to used for expenses and international trips that employs the employee, the maintenance warehouse and shop front and mail consumedly. The expenses that uses Internet is very low.The electronic commerce will bring about important influence on social economy:* The electronic commerce will change the people the behavior method that adopt habitually in the business activity. Pass the network, the people can enter the virtual store of person, browsing every where, choose their interested in thing, and enjoy various on-line service. On the other hand, company's house can pass the network and the consumer contacts, deciding to purchase the product( category and quantity) to combine the close book.The government organ can carry on the electronics invitation to bid and government purchases through a network.* The core of the electronic commerce is a person.It is a social system.The on-line store changed the people's daily life method, full body now the consumer is in independent power in the bargain.* The electronic commerce change business enterprise produces the way of the product.Pass the network, the manufactory direct understanding market need, and arrange the production according to the demand of the consumer.* The electronic commerce raised the trade efficiency biggest, can remove in the center link;The biggest limit lowers the sale cost.Produce the arrangement can carry out" the small batch quantity adds the species diverse", but" zero stocks"s become realistic.* The electronic commerce calls the bank service reform.Be like the on-line bank, on-line cash card and credit card, on-line close book, electronics invoice, the electronics" cash"s- hour of the consumer purchase any further need not actual cash- these new the concept will become realistic.* The electronic commerce will change the government behavior.So-called" on-line government", an on-line administration management organization is exertive the important function of the social outlet, keep order and fair, fish for and smash on-line cheat.3). the present condition of the flourishing and national electronic commerce90's in 20 centuries middle, Internet experiences the development of explode the type, the tiny machine enters ten thousand of person's thousand, the calculator network has already become people's daily life in the necessary part.People the in hopes of calculator network brings more advantages and convenience.The electronic commerce emerge with the tide of the times.At flourishing nation, actual applied policy of the government well timed establishment push electronic commerce, occupy the predominant position in newly a competition of scope of world.The electronic commerce of the United States controls the trade ofworld.Currently, there are 60,000,000 customers of Internet in the United States.98% buys the manager above on-line look for the target.According to the estimate of, to 2002, of the American business enterprise pass the value that the electronic commerce completes the trading post to involve and will have 6.1% an of GDP 《wealth 》the covariance enunciation of the magazine,500 strong companies in world all open the on-line business of exhibition.The IBM accepts the person's 25%( about USD 20,000,000,000) to have something to do with electronic commerce.Had the electronic commerce luckily, make the IBM save the expenditure of USD 250,000,000 in 1999.4). the development of the Chinese electronic commerceThe development of the Chinese government and civil electronic commerce begins from 1993.Today, the electronic commerce has already been apply in foreign trade, maritime customs, finance and business realm.Peking and Shanghai has already built up the native electronic commerce frame.Some electronic commerce Web addresses have already openned to the on-line shopping and on-line close book.Though do all these effort, China open the company of the exhibition electronic commerce to suffer the loss in one business of C( the B department points the business, C the department points the consumer) of one to of its Bosomed Chinese experts love this shopping habit that attributes to the Chinese- Chinese consumer the amateur that the shopping sees as a kind of interesting; They enjoy to pass to enjoy and compare the merchandise and haggle to the expensive fun; But all these will start disappear from the on-line shopping.Other experts can't practice the business this phenomenon attributes to the society in the widespread and existent doubt attitude 11 banks with each other because of frightened its rival pulls to walk customer; The bank has to pull to the walk customer; The cash card can't make widely available because the bank does not believe the common people; But the common people do not like the on-line shopping etc. Because of the belief of the on-line store.Why?The reason lies in on-line and society in many affairs that are all deceitful, for example the deceitful customer quantity, deceitful interview flowing the covariance, counterfeits the merchandise, forges the diploma, forges the resume, deceitful investment, deceitful rank, appears on market the business enterprise deceitful accept person etc..Thus a comprehensive environment will not change in very long time recently.In such environment, it can't be engaged in any business activity.So many operators of IT's electronic commerce of our nations lost the confidence.5). the electronic commerce outlookThough the development is quick and seems to have the bright future. The electronic commerce faces a series of actual problems, for example, involving safety, technique, expenses, law system, revenue from tax system, idea, privacy protection, infrastructure etc. problems.However, the electronic commerce has the main current of the new business enterprise of century, and will develop quickly in several years of after time.Some company estimates, until to 2003, the electronic commerce between the developed countries of business enterprises which will have 9% of the business total amount(13, USD 0)above.But in all aspects the online consumes of the electronic commerce ,untilto 2002, the sales amount will attain USD 76,300,000,000.But positive such as the expert's estimate, the electronic commerce of China will catch up within 10 years in the developed countries.They put forward spending 3 to 5 years to draw up developing the electronic commerce. That of plan, policy and regulation, construct huge and solid true at of electronic commerce system, will encourage the specialized talented person, excellent turn the electronic commerce system of some professions and region; Then with 5 to 7 years ,international electronic commerce’s, making our electronic commerce system become the importance of the international electronic commerce to constitute the part; Making widely available the electronic commerce application, we promote the electronic commerce of the our country to the higher level in the aspects of the study, develops and apply, attains average level of the flourishing nation.电子商务电子商务，或者电子贸易，或者电子商业作为一种新兴的商业模式，将对社会经济产生深远的影响，并且在世界各地的社会发展中发挥重要作用。

电子商务英文参考文献

附件1：外文原文（复印件）The Development of E-commerceA perfect marketMay 13th 2004From The Economist print edition E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble yearsWhen the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.The raw numbers tell only part of the story. According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old “bricks-and-mortar” world.But the commerce department’s figures deal with only part of the retail industry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of and , alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada.And there is more. The commerce department’s figures include the fees earned by internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of tradewas done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet. Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion.So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce.To start with, the internet is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy.Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet. But in Britain and Germany, the two most developed internet markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more complex items. Used-car sales are now one of the biggest online growth areas in America.People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide. Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people’s overall spending in the future.This has enormous implications for business. A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gate way to a company’s brand, products and services—even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensurethat they appear high up in internet search results.For many users, a search site is now their point of entry to the internet. The best-known search engine has already entered the lexicon: people say they have “Googled” a compan y, a product or their plumber. The search business has also developed one of the most effective forms of advertising on the internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies. But to take part, a company’s products have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige.What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demo nstration. “I’ll think about it,” they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are “deconstructing the purchasing process”, / says Professor Sawhney. They are unbundling product information from the transaction itself.It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle. If they do not like a website, they swiftly move on. “The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they want.”Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to become better informed about products and prices. “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products,jewellery and gourmet food. Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things. And so do the millions of people who use eBay.And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricks-and-mortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders.One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets.附件2：外文资料翻译译文日趋完善的电子商务当2000年科技泡沫爆发时，备受炒作的网上公司好象随之蒸发了，众多的网上贸易也被迫流产。

电子商务论文中英文文献_电子商务论文参考文献

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农村电子商务模式外文文献翻译最新译文

文献信息文献信息Gleeson M. The study of B2C e-commerce sites in the countryside [J]. Procedia Computer Science, 2016, 12(3): 57-67. 原文原文The study of B2C e-commerce sites in the countrysideGleeson M1 IntroductionB2C e-commerce is a pattern, which are usually said direct-to-consumer sales of products and services commercial retail mode. This form of electronic commerce general with network mostly retail, mainly by using the Internet to develop online sales activities. B2C namely enterprise through the Internet to provide consumers a new shopping environment - online stores, consumers through the network shopping on the Internet, online payment and other consumer behavior. A B2C business through the Internet offers consumers a new shopping environment - electronics store. Due to the rapid growth of the scale of rural, rural B2C e-commerce research also should pay attention to it.2 The development conditions of agricultural products B2C e-commerce2.1 Use e-commerce means the requestFirst of all, establish a systematic, professional, low-cost agricultural products logistics distribution system of agricultural products of short shelf life than other commodity, some consumer wants to buy the green food can storage, preservation and at the same time, consumption of agricultural products is characterized by the quantity of every time to buy, buy less frequency is high, the transaction amount is small. So there must be a quick, powerful agricultural products logistics distribution system. Second, perfect the system of B2C e-commerce of agricultural products. E-commerce development is very rapid, and electronic commerce is a kind of free, open trade mode, with the traditional business activities are quite different, some related management system, laws and regulations lag. So, how to guarantee the authenticity of online advertising and e-commerce market to crack down on illegal manufacturer, specification, agricultural market constraints become an important factor in thedevelopment of B2C e-commerce. Third, the wide application is order management subsystem. Agricultural product circulation enterprises must give the timelyprocessing of orders for customers; arrange production according to the quantity ofgoods, all on schedule of delivery to the customer. Fourth is the establishment ofoperation mechanism of daily statistical pattern library. Agricultural products can beobtained at any time from the project manager of various kinds of statistical reports,pattern library, including all kinds of marketing mode, such as the advertising budget, new product planning, media selection, pricing models, the best marketing mix, etc., mainly for the senior management personnel in the face of the unstructured problems to provide a reference model.2.2 Requirements for agricultural product processing industryAgricultural production standardization, standardization of agricultural production, there are two aspects of content, namely certainty and uniformity. Agricultural products consumption dictionaries, dictionaries is the precondition for the development of B2C e-commerce, only the consumer to a certain extent, stray from the consumption habit of agricultural products, agricultural products and identity dictionaries, can from the Internet to buy agricultural products. Dictionaries contributed to the agricultural products of mass production of agricultural products, to create the possibility for standardization of agricultural production. Strengthen agricultural products between enterprises and engaged in distribution and other business cooperation. A higher percentage of the produce of the small and medium-sized enterprises, but also can't form the B2C e-commerce of agricultural products distribution system, it is difficult to achieve the rapid response. Joint, which requires companies to build and maintain a distribution system and thereby reducing costs play the role of the overall advantage.3 Key technology of rural electronic commerceFor rural electronic commerce has many problem presses for solution, such asagricultural preservation requires rapid logistics distribution (including dynamic pathplanning and convenient business matching and precise knowledge search, etc.), suitable for rural application environment of human-computer interaction need tosolve the problem of data open, etc.3.1 The dynamic path planningDynamic path planning problem about agricultural products distribution, due to the different characteristics of the agricultural products there is a big difference, so for different kinds of agricultural products, in addition to the need to consider when choosing a distribution model of general merchandise characteristics of constraints (such as demand, volume, delivery of the goods transportation cost, delivery time,vehicle capacity limits, mileage limit, time limit, etc.), also take into account the constraints of characteristic agricultural products (such as the efficiency of the agricultural products and transport the required temperature, humidity, oxygen consumption, etc.).To solve the key problem is how to in the actual process of logistics distribution based on the distribution characteristics of the agricultural products, design and efficient logistics distribution dynamic path planning algorithm, for producers and business operators to provide comprehensive transportation of low cost, low consumption goods, convenient agricultural products logistics distribution solutions, enhance the competitiveness of the products in the target market.3.2 Business maximum similarity matching algorithmThe depth of the rapid spread of the Internet and search engine development, the number of sellers buyers make e-commerce platform to soar, new "asymmetric information". For buyers to identify the seller's information effectively has become very difficult, resulting in platform is very difficult to find suitable suppliers; For sellers, is very difficult to get buyers information also, the promotion of the problems of high cost and low profit margins. How to improve the purity of information, enhancing business matching efficiency becomes the e-commerce platform must face the problem. Through the analysis of Web data mining, user access patterns, userrecords of consumption and user survey data, the analysis of the mining knowledge extraction system developed a smart website. Its key technology is automatic information acquisition technology, data mining technology, the automatic indexing technology, full-text retrieval technology and statistical techniques, etc. For example, the use of collaborative Filtering (Collaborative Filtering), according to the statisticalanalysis of a customer before buying behavior and purchase behavior from similar customers buying behavior to speculate that the customer pay attention to the goodsand is related to its business scope of business opportunities, etc.3.3 Based on the concept of search engineResearch oriented knowledge element mining of massive unstructured resourcesand its semantic relation rapidly detect algorithms; In the semantic environment,intelligent service involves a large number of dynamic distribution in the network information resources, in order to improve the efficiency of semantic environment knowledge mining and found that the quality of knowledge, to these information resources are extracted and synthesis of the available knowledge organization, to guarantee the knowledge and effectiveness. Research under the guidance of ontology for mass and space-time distribution of unstructured information resources of multi-level knowledge mining technology, realization of metadata, the relationship between concepts and their semantic knowledge element mining components in different levels; Research knowledge learning sample complexity and computational complexity of the algorithm, establish a formal representation of the learning process, including reasonable constraint are knowledge semantic relation learning framework, achieve comprehensive knowledge, the knowledge element compound raise the level of knowledge processing, solve for Knowledge complex problems.3.4 The human-computer interaction technologyIn the human-computer Interaction technology (the Human - ComputerInteraction Techniques) refers to the dialogue with the Computer technology. Itincludes machine through the output or display device provide people withinformation, people through the input device to the machine input information, etc.The human-computer interaction technology is one of the important content ofcomputer user interface design. It and cognitive science, ergonomics, psychology, and other areas of the discipline are closely linked, and the farmer's cultural level is generally low. So the convenient, quick, the human-computer interaction interfaces and operation method of humanization, personalization and easy to use interactive equipment, for rapid advance village, e-commerce is of great significance. Touchscreen machine is a special service terminal and public service facilities of rural grassroots, because it possesses the characteristics of convenient operation, the use offree and brought to the attention of the government departments at all levels.Therefore, research on a touch screen support dialogue and remote update serviceplatform, has a practical significance.4 Concrete measures4.1 Construct consumer shopping concept change of business operation modeConsumers shopping habits are traditional "to see, touch, listening to the sounds and taste" .Despite the multimedia electronic commerce network advertising effect, but can't replace agricultural character and the universal attraction for consumers. Only consumer shopping idea changes, adapt to the direction of the network development, B2C e-commerce of agricultural products can be developed on a large scale.4.2 Strengthen the construction of enterprise network and improve the quality ofwebsite informationEnterprises should open channels of information with the help of the Internettechnology, further to do a good job of online marketing. In addition, studies haveshown that for a shopping experience for the peasants agriculture website information quality, seriously affect their purchase intention. Information is most widely network buyers mentioned one of the aspects in need of improvement, and at present most of the agricultural B2C website information quality is not satisfactory.4.3 Set up online security system and payment systemA key problem of online trading is safety, including safety communications,safety confirmation and pays three aspects. There are a lot of information on theInternet have illicit close sex, online transactions need to confirm the identity toensure that electronic non-repudiation after signing the agreement. Set up online payment system is the development of network marketing is an important content, the research shows that 52% of users think the biggest issue online shopping is not safe and convenient payment, development and security of online payment system is very necessary.4.4 Simplify the purchasing process of agricultural productsThe current electronic payment means, is network consumers mention most the place that needs to be improved, the second is to simplify the shopping process and after-sales service. In fact, there are some farmers consumers are ready to the purchase of agricultural products through the agricultural website, but in the process of clearing, settlement steps too complicated or be asked to fill out the web site of personal information too much and give up halfway. This part of the farmers is the most likely potential customers, part of which is the most worth fighting for customers. Payment platform by using simple shopping program, simplify the buying process of agricultural products, at the same time improve the quality of after-sales service, make farmers customers feel in agricultural website to buy agricultural products is both simple and trust, thus for enterprise to create more opportunities of electronic trading.译文译文B2C 农村电子商务网站农村电子商务网站Gleeson M1 引言引言B2C 是电子商务的一种模式，也就是通常说的直接面向消费者销售产品和服务商业零售模式。

电子商务概论中英文对照外文翻译文献

电子商务概论中英文对照外文翻译文献(文档含英文原文和中文翻译)外文：Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients and suppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties,period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence, on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact withconsumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely madepolicies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%，and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a free trade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce"．In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe"．On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work"．In October 1998, UN Organization of Economy and Cooperation ＆Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. InSeptember 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal"．In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-an electronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore governmentpromulgated，for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open edits electronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try，National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping asan interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why？That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover（1,300 billion US dollars）, and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents,optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers has accounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of theextensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk, etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim isto breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network)．Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elec tronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use, easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.译文：电子商务电子商务或电子贸易，电子商业，或作为一个新兴的商业模式将产生深远的影响，经济和社会中发挥重要作用的社会发展世界各地。