如何向国外客户写推销邮件

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做外贸如何写好第一封推销邮件五篇范文

做外贸如何写好第一封推销邮件五篇范文第一篇：做外贸如何写好第一封推销邮件做外贸如何写好第一封推销邮件现行的外贸沟通方式，大家主要是在用：电子邮件来和客人进行沟通的。

我在这里就很多人常常不知道怎样写好第一封推销电邮给买家，及怎样来回复买家的查询邮件做些文字说明。

第一封外贸推销邮件在外贸业务中可能就如我们和陌生人交往时彼此之间留下的第一印象。

有些人就能够给别人留下好印象，有些人给别人留下不好印象。

这印象好与坏，其实我们每个人只要真正注意，也能够做到完满的结局。

那么，我们第一次和陌生人的买家邮件交往中怎样能给买家带来好的印象呢?我想，我们要做好这个最重要的准备工作：对自己的产品要百分百熟悉，特别是自己要推销的某种新产品，对其必须要做全方位的深入了解。

我们不妨问这些问题：这次我们要给买家介绍的是何种产品及推销该产品的哪个卖点?我们的卖点会不会是很多同行都在推销的?我们的卖点是不是现在这个客人需要的?或会不会是客人未来需要的?然后再来电函写作。

在知道这些问题答案后，我们下面来研究写第一封英文函电时要注意哪些细节，哪些是比较适用的，有效的方法。

写第一封英文函电，首先我们必须有个好的标题。

吸引买家注意的标题，这样买家才有可能打开看我们的邮件。

就象我们第一次和人见面，要将自己装扮的漂亮点，帅一点，精神点一样，来吸引大家。

哪些标题才算吸引人，我想大家不妨去看看Yahoo上的产品推销广告(其实很多英文网站都可以看到)，看看人家老外用何种标题来推销他们的产品的。

仔细研究一下，我想就知道了。

很简单，只要我们COPY 他们自己习惯的做法就OK。

其次我们必须简单扼要，一目了然。

推销的文字不要多，不要太长。

记住：越简单越好。

简单最美。

但是不要因为简单而忘记自己产品的卖点。

通常我们是这样来写的：第一段：简明扼要的告诉客人我们怎样得知他需求信息，最好是一句话就OK。

第二段：简单扼要的告诉客人我们是该产品的专业生产商或供应商，我们有上乘质量及具有竞争力的价格。

给客户发英文邮件范文_写给外国客户的邮件

给客户发英文邮件范文_写给外国客户的邮件给客户发英文邮件范文_写给外国客户的邮件电子邮件因其方便性、快捷性而在Internet上得到广泛应用,也成为信息交流的重要工具之一。

怎么给国外客户发邮件?下面是小编为你带来的给客户发英文邮件范文，欢迎参阅。

给客户发英文邮件范文1Dear Sir,Very glad to send E-mail to you, Im Annie. I have learned your name from the website which shows you are interest in ball chair.First Id like to introduce our company，which is one of the largest ball chair manufacturers in China, mainly produce ball chair,egg chair,bubble chair and other chairs. We would like to supply high-class products and satisfy every customers needs.We approach you today in the hope of establishing longbusiness relations with you and expect, by our joint effects, to enlarge our business scope.It will be a great pleasure to receive your inquiries for any of the items against which we will send you our competitive price with high quality.Your prompt reply will be highly appreciated.Thanks best regardsYours faithfully, StevenXXX CO.,LTDWebsite:xxxxxxxx Add: XXXTel:xxxxxxxx Fax: 0086-XXXCell phone:xxxxxxxx E-Mail:给客户发英文邮件范文21. Dear Mr./Ms,Mr. John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m. about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time you would suggest.Yours faithfully,。

外贸常用邮件模板10封

邮件十步法：1.介绍产品，针对客户的问题针对性回答DearThis is *业务员名* from Shanghai Sunland, We have obtained your address from the inquiry on and are writing you for the establishment of business relations.Pleasure to receive your inquiries.Then we enclosed a copy of our latest product posters covering the parameter and information you need at present. These products have received the best feedback in your market in the last two years. The price is around 0.5-2 dollars per piece and hope some of these items will help you.At last if you have any other aspects that want to know, please feel free to contact me.Looking forward to having cooperation with you.Best wishes!**业务员**2.推给客户2款当地热销品DearWe write to introduce ourselves which other customers and products of fitting your market, our company, testing video and others. Then separate emails will be provide to you and your team.There are our other 2 styles to meet your market or customers as follow:1)Disposable protective suit with blue tapeMaterial: SF(Spunbond Filmed)63gsmSuggest Size:L XL 2XLStandard:type 4 5 6 CatⅢBox spec.:1pc/Polybag 51*34*51cm 50pcs/box 12.5kgs/box2)Disposable isolation gownMaterial: PP+PE 45gsmSuggest Size:L XL 2XLStandard:level 1Box spec.:1pc/Polybag, 51*33*56cm 100pcs/ctn 11kgs/boxAttach could be found more details for them. Or you have other questions, just tell me. Many thanks.Have a nice day!Best wishes!Albert3.介绍公司详情（PPT）DearPlease allow me to introduce our company to you.We specialize in the service, production, After-sale of PPE products around 15 years since than 2005, which have enjoyed great popularity in world market.In addition, You could find the customer’s evaluation on attachment for reference.And the company presentation have been enclosed, please note that. If any interest in deal with us in PPE product, please don’t hesitate to inform us of your requirement. Thanks.Kindly your immediate reply would be highly appreciated!Yours faithfully,Albert4.我们自己做的测评视频DearIn order to show you our quality, we took a testing video to compare with other company. Please find the test video(video name) on attachment.In the other hand, if you want to gain more test videos, please feel free to let me know.Looking forward to your prompt reply.Best wishes!Albert5.产品特点，产品交期、质量问题说明，解决客户后顾之忧DearWe could also cooperate with you If you want to custom your brand. Seem like the bag, product, and box, all of them can cash out your brandAs for the delivery date that the general customers are concerned, due to the impact of the epidemic situation, we couldn’t guarantee that there will be no problem such as shipment date and others. But we can guarantee that at any time when you need our cooperation, the wholeheartedly service will be provided for you.Although when there is a loss of the actual goods, we will help you make up for the reshipment in the first time, and then deal with the cause of the relevant situation with the shipping company.We don't need you to find out the reason for any quality problem. We will reissue the goods as soon as possible to make up for your loss. Then you will help us find the cause, and we will have the corresponding treatment.Have a nice day!Best regards,Albert6.针对我们产品对该客户市场做市场分析DearThere are some news for you that hope to help you.As our known from your country American market, Christmas is coming soon must lead to increased turnover. The covid-19 may have another upward fluctuation. Market demand is also speculated to show a trend of sustained growth.Besides, the feedback from many of our American customers is very great. (如果有客户案例可以放在这里)In a word, you can’t worry that goods will be unsalable.Also if you have other viewpoint, welcome to discuss with me.Have a nice day!Best regards,Albert7.工厂的认证报告DearPlease find our certification and test report on attached. It's worth noting that we also support factory inspection.8.整个公司产品目录推荐，图片，样册等。

给外国商人推销中国服装商务信函

给外国商人推销中国服装商务信函
尊敬的先生/女士（根据实际情况填写）：
我代表中国服装企业，非常荣幸能够与您建立商务联系。

我相信我们的产品能够满足您的需求，并为您带来更多商机。

我公司是一家经验丰富、专业从事服装生产和销售的企业。

我们拥有先进的生产设备和技术，致力于提供高质量的服装产品。

我们的产品设计独特、时尚而舒适，既满足了现代时尚的需求，又符合国际质量标准。

我们的产品种类繁多，包括男女成衣、童装、运动装等。

无论是商务着装、休闲服装还是特殊场合的礼服，我们都能够提供合适的选择。

同时，我们也欢迎您提供定制需求，我们的专业团队将竭诚为您提供一对一的定制服务。

在贸易合作方面，我们非常灵活，可以根据您的具体需求提供不同的合作方式。

我们拥有丰富的外贸经验，对国际贸易流程和规范非常了解，可以确保订单的准时交货和质量上乘。

如果您对我们的产品感兴趣，我非常愿意与您进一步探讨合作机会。

请您提供您的详细需求和合作意向，我将尽快回复您并提供更多相关资料。

望能与您建立长期合作伙伴关系，共同发展、互利共赢。

再次感谢您对我们的关注与支持。

祝好！
此致
XXX（您的名字）
XXX（您的职位/头衔）
XXX（您的联系方式）。

给外国客户发销售合同邮件

Dear [Client's Name],I hope this email finds you well. I am writing to confirm the sales contract for the order of [Product Name] with order ID: [Order ID]. We are excited to proceed with this transaction and are committed to delivering the highest quality products and services to meet your needs.Below, please find the detailed terms and conditions of the sales contract. Please review them carefully and let us know if you have any questions or require any modifications.Sales Contract Details:1. Product Description:- Product Name: [Product Name]- Model/Description: [Model/Description]- Quantity: [Quantity]- Unit Price: [Unit Price]- Total Amount: [Total Amount]2. Payment Terms:- Payment Method: [Payment Method (e.g., wire transfer, credit card, PayPal)]- Payment Schedule: [Payment Schedule (e.g., 50% upfront payment upon confirmation, 50% balance before shipment)]- Payment Due Date: [Payment Due Date]3. Shipment Details:- Shipment Method: [Shipment Method (e.g., air freight, sea freight)]- Port of Loading: [Port of Loading]- Port of Destination: [Port of Destination]- Estimated Shipment Date: [Estimated Shipment Date]- Delivery Time: [Delivery Time]4. Packing Details:- Packaging Type: [Packaging Type (e.g., cardboard boxes, wooden crates)]- Packaging Quantity per Unit: [Packaging Quantity per Unit]- Total Packaging Quantity: [Total Packaging Quantity]5. Warranty and Returns:- Warranty Period: [Warranty Period]- Warranty Conditions: [Warranty Conditions]- Return Policy: [Return Policy]6. Intellectual Property Rights:- All intellectual property rights related to the products, including designs, patents, trademarks, and copyrights, shall remain with [Your Company Name].- The client agrees not to copy, reproduce, or distribute the products without prior written consent from [Your Company Name].7. Force Majeure:- In the event of any unforeseen circumstances beyond the reasonable control of either party, including but not limited to natural disasters, war, strikes, or government actions, the affected party shall be excused from its obligations under this contract for the duration of the event.8. Dispute Resolution:- In the event of any disputes arising from this contract, theparties agree to seek a resolution through good faith negotiations. If negotiations fail, the dispute shall be resolved through arbitration in [Nearest Arbitration Center].9. Acceptance:- This sales contract constitutes the entire agreement between [Your Company Name] and [Client's Company Name] and supersedes all prior discussions, agreements, or understandings, whether written or oral.- By signing below, the client acknowledges acceptance of the terms and conditions outlined in this contract.Please sign and date the enclosed copy of the sales contract and return it to us via email or mail to [Your Company Name], [Your Company Address]. Once we receive the signed contract, we will proceed with the order processing and initiate the payment schedule.Should you require any further information or assistance, please do not hesitate to contact me at [Your Contact Information]. We are looking forward to a successful partnership and the opportunity to serve you.Thank you for choosing [Your Company Name] as your supplier.Best regards,[Your Full Name][Your Position][Your Company Name][Your Contact Information][Your Company Website]。

11个外贸业务邮件经典英语模板

11个外贸业务邮件经典英语模板外贸业务员在工作的时候，难免遇到各种各样的情况，但是有时候不知道怎么更好的去给客户发邮件，引起他的回复，下面T ony老师就推荐给你以下几种情况如何有效的发邮件。

1、发了开发信后客户没回音，一个字“催”！Dear Alex,Sorry to trouble you again!Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.Thank you in advance!Best regards,Cindy先写得委婉一点，把你上次写给他的邮件放在下面。

如果他还是没回复，那就再重新发一遍，上面加上大写的红色或者粗体的“RE-SEND”如果还是没消息，就打电话吧~2、展会上遇到客户写的开发信Hi ***,How are you doing? Glad to get your name card from HK fair.This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.Hope to get good news from you! Thanks.Best regards,SandySales assistant*** ，需要说明的一点，你的情况和其他朋友又不一样了。

你在展会上拿到过客人的名片，而且客人曾经对某一款产品感兴趣，那简直是一个相当好的机会！只要你把握住了，成交可能性是很大的！这种情况下，你特别要标注出他在展会上选的东西，而且主动提供详细资料和报价，这一点至关重要！客人很忙的，他可能在香港展上去过很多同行那边，问同一个产品，他会收到很多很多邮件，恐怕根本没空回复或主动联系你，所以你一定要主动出击，提供完整的资料和好的价格，然后跟进，赢得他的信任！如果像你刚才那样，问他是不是有兴趣，有兴趣你会给他详细资料，客人会觉得很烦的，觉得你怎么需要推一下动一下，做业务要学会主动，客人一个眼色，你就要能完成三四个动作。

有关外贸邮件的范文

有关外贸邮件的范文外贸邮件应该怎么写才能够吸引到客户的注意和回复呢?下面是小编为你整理的有关外贸邮件的范文，希望对你有用!有关外贸邮件的范文格式一、使用统一的信纸(邮件背景),好有公司的商标，主要产品的图片类别等等。

外贸管理软件中可以自动设置、修改，再进行使用。

二、格式正确，统一，邮件主题合理，拼写无误。

所有发给客户的邮件应该采用统一的格式。

外贸管理软件可以帮助设置相应的格式与主题。

(1)邮件主题最好有公司名字等，比如公司名字是E_PORT，行业是PLASTIC，这封邮件的内容是给一款产品报价，那么主题可以写E_port Plastic/quotation of item A. 这样有一个好处，可以方便客户以及你自己以后查找给客户的信息，对于来往邮件很多的客户，开始的时候我往往要花很多时间去查找以前的报价以及其它资料，但是现在通过主题就很方便知道邮件大概内容是什么，节省很多时间。

(2)邮件正文两端对齐：对于段落很多的邮件，正文两端对齐会显得很整洁。

(3)第一封邮件最好写上Mr.或者Ms.某某，职位写SALES MANAGER等，不管你是不是经理，写上没关系，你职位高客户会觉得把他当回事，有好处。

(4)落款有公司标识以及详细联系资料三、版面整洁，在OE里面将撰写邮件的字体，字号(10-12号比较好)都设置好，不要一会大字一会小字;也不要花花绿绿的，特别是不要全篇都是大写字母，会增加阅读的难度，让人反感。

除非是对一些需要特别提醒客户注意的地方，可以用大写，加粗，特殊颜色等突出显示。

四、拼写无误，在每封邮件发出之前都应该利用拼写检查工具检查是否全部拼写无误。

五、表述准确，能够准确表达我方的观点，不要使客户产生任何的歧义，尽量避免有歧义的单词或者短语，尽量避免使用俚语等。

六、详细，能够提供给客户非常详细的资料，回答他的问题，并将他没有问到的问题提出来。

有时候你提出的问题会让客户觉得你很细心，很可靠而且非常专业。

给国外客户发邮件注意什么

给国外客户发邮件注意什么给国外客户发邮件时，需要注意以下几点。

1. 开头邮件的开头应该友好而正式。

首先，应该使用客户的全名来称呼他们，以示尊重。

然后，应该简单介绍自己和自己的公司，包括公司的背景和核心业务等。

也可以在开头询问客户的近况或者表达对会面的期望。

2. 主题邮件的主题应该简明扼要地概括邮件的内容，以吸引客户的兴趣并提高打开率。

可以使用引人注目的词汇来描述邮件的内容，以便客户明确邮件的目的。

3. 内容邮件的内容应该清晰、简洁同时具有亲和力。

尽量避免使用行业术语和复杂的句子结构。

使用简单的语言描述你的主题和目的，并提供必要的详细信息。

如果需要，可以使用项目列表或者标题来组织内容。

另外，应该保持段落的长度适中，使用空行来分隔不同的主题。

4. 文化差异在给国外客户发邮件时，应该考虑到文化差异。

尊重对方的文化背景，避免不当的幽默或者暧昧的表达方式。

同时，应该了解对方国家的商业习俗，并尽量遵守。

尽量用简洁、明了的语言表达你的意思。

使用简单的词汇和短句，避免使用复杂的句子结构和冗长的修辞。

如果不确定对方是否能理解你的语言，可以使用简单的英语或者提供翻译。

6. 重点邮件的重点信息应该被强调。

可以使用粗体、斜体或者不同的字体颜色来突出重要内容。

另外，可以使用项目符号或者标题的方式来组织重要信息，以便客户可以快速浏览和理解邮件的重点。

7. 结尾邮件的结尾应该用友好的口吻表达对方的感谢，并给出诚挚的问候。

可以邀请客户回复邮件，提供自己的联系方式，并指出希望继续合作的愿望。

8. 格式邮件的格式应该整洁、易读。

使用简单的字体和字号，并避免使用花哨的颜色或者背景图案。

另外，应该检查邮件的拼写和语法错误，确保邮件的专业性。

9. 附件如果需要发送附件，应提前说明附件的内容和目的，并附上相应的附件。

附件的格式应该方便客户打开和阅读，如PDF、Word或者Excel。

在结束邮件后，可以设定一个适当的跟进时间，以便确保客户的邮件得到及时回复。

给客户发英文邮件范文_写给外国客户的邮件

给客户发英文邮件范文_写给外国客户的邮件电子邮件因其方便性、快捷性而在Internet上得到广泛应用,也成为信息交流的重要工具之一。

怎么给国外客户发邮件?下面是小编为你带来的给客户发英文邮件范文，欢迎参阅。

国际站邮件营销模板

国际站邮件营销模板
由于你没有提供具体的产品信息，以下是一个通用的国际站邮件营销模板，你可以根据实际情况进行修改和调整。

主题：吸引客户的产品标题
尊敬的客户：
我是[公司名称]的[你的职位]，我将代表我们公司向你介绍我们的最新产品，相信这些产品能为你的业务带来巨大的价值。

我们公司专注于[产品领域]多年，拥有丰富的经验和专业的团队。

我们的产品以其高品质、可靠性和创新性而闻名于业界。

在我们最新的产品线中，我们特别推荐[产品名称]。

这款产品具有以下令人瞩目的特点和优势：
[产品特点 1]
[产品特点 2]
[产品特点 3]
此外，我们还提供全面的客户支持服务，包括培训、技术支持和售后服务，以确保你在使用我们的产品时没有后顾之忧。

为了让你更好地了解我们的产品，我们诚挚地邀请你参加我们的产品演示或索取免费样品。

你可以通过点击以下链接了解更多产品信息并与我们联系：[产品链接] 感谢你抽出时间阅读我们的邮件。

如果你有任何问题或需要进一步的信息，请随时与我们联系。

期待与你建立长久的合作关系。

祝好！
[公司名称]
[你的姓名]
[联系方式（邮箱/电话）]
注意：以上模板仅供参考，你可以根据实际情况进行修改和调整。

在邮件营销中，确保邮件内容简洁明了、有吸引力，并提供明确的行动呼吁，以提高回复率和转化率。

同时，遵守相关的法律法规和邮件营销准则，确保你的邮件营销活动合法合规。

给国外客户发邮件格式范文

给国外客户发邮件格式范文一、初次联系建立业务关系主题：Introduction from [Your Company Name]Dear [Client's Name],How are you today? I hope this email finds you well.My name is [Your Name], and I'm from [Your Company Name]. We are a [brief description of your company, e.g., leading manufacturer of high quality leather goods] based in [Your City/Region].I came across your company while researching potential partners in [Client's Industry]. I was really impressed by your [mention something specific about their company, like their innovative product line or great reputation].I believe that our products/services could be a great fit for your needs. For example, we offer [highlight some key features or benefits of your products/services].I would love to have a chance to talk more about how we can collaborate. Are you available for a short call sometime next week?Looking forward to hearing from you.Best regards,[Your Name]二、跟进订单进度主题：Order [Order Number] UpdateHey [Client's Name],Just wanted to give you a quick heads up on your order.You know that order [Order Number] that you placed with us? Well, it's coming along nicely. Our production team has been working hard, and as of today, we've completed about [X]% of the manufacturing process.We haven't run into any major issues so far, but just in case, we have a contingency plan in place.I expect that we'll be able to ship the goods by [Expected Shipping Date]. Once it's shipped, I'll send you the tracking number right away so you can keep an eye on its journey to you.If you have any questions or concerns in the meantime, don't hesitate to let me know. You can reach me at [Your Contact Information].Cheers,[Your Name]三、回复客户投诉主题：Response to Your ConcernsDear [Client's Name],I'm really sorry to hear that you've had a less than ideal experience with our product/service.You know, when I read your email, it was like a punch in the gut for us here at [Your Company Name]. We take pride in making our customers happy, and clearly, we dropped the ball this time.But don't worry! We're on it. I've already talked to our [relevant department, e.g., quality control or customer service] team, and they're looking into the matter as we speak.If it's a product issue, we'll either fix it or replace it for you,free of charge. And if it was a service hiccup, we'll make sure it doesn't happen again.I'll keep you updated every step of the way. In the meantime, I really appreciate your patience and your honesty in bringing this to our attention.Thanks again, and I hope we can turn this around and make you a happy customer once more.Best wishes,[Your Name]。

简单实用的外贸英文邮件模板

简单实用的外贸英文邮件模板1. 向海外买家推销商品Dear Sir: May 1, 2008Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2008We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly3. 向海外客户迅速提供报价Dear Sir: June 4, 2008Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.4. 外贸报价如何讨价还价Dear Sir: June 8, 2008We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2008Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2008Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2008We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th ofSeptember. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2008Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2008Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in ou* **vor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2008Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in you* **vor, valid until Sep. 20. Please advise us by fax when the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2008We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strikeat ou* **ctory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely。

如何向国外客户写推销邮件（推荐五篇）

如何向国外客户写推销邮件（推荐五篇）第一篇：如何向国外客户写推销邮件写给即将走上外贸道路的奋斗者们，如何向国外客户写推销邮件很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。

其实大家有没有想过，这样的做法会严重挫伤自己的积极性。

可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。

我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。

后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。

很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。

很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。

我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。

到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。

外贸业务全套英文Email邮件范文（转）

外贸业务全套英文Email邮件范文（转）Dear fazal：Thank you for your letter. We are supply customers energy conservation and automatic and driving products with multi-functions, such as frequency inverter, servo motor and drive, motor environmental energy saver.We take this opportunity to write to you with a view to set up friend business relations with you. My skype is teletionsales。

Yours faithfullyMichael外贸业务全套英文邮件范文（转）交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in fromall parts of the world. Reports from users confirm what we knew before it was put on themarket - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would dowell here in the U.S.A. Kindly send us further details of your prices and terms of sale. Weask you to make every effort to quote at competitive prices in order to secure our business.We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives usgreat pleasure to send along the technical information on the model together with thecatalog and price list. After studying the prices and terms of trade, you will understandwhy we are working to capacity to meet the demand. We look forward to the opportunity ofbeing of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the pricelevel in your quotation is too high for this market, If you are prepared to grant us adiscount of 10% for a quantity of 200, we would agree to your offer. You should note thatsome price cut will justify itself by an increase in business. We hope to hear from yousoon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideasof prices. You should note that the recent advances in raw materials have affected the costof this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. Wemust point out that the falling market here leaves us little or no margin of profit. We mustask you for a keener price in respect to future orders. At present the best discount offeredfor a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hopeyou will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared togive your product a trial, provided you can guarantee delivery on or before the 20th ofSeptember. The enclosed order is given strictly on this condition. We reserve the right ofrefusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will makeevery possible effort to speed up delivery. We will advise you of the date of dispatch. Weare at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/Cfor the amount of US$ 50,000 in our favor. This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep.20. Please advise us by faxwhen the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipmentby the agreed date due to a strike at our factory. We are afraid that your L/C will beexpire before shipment. Therefore, please explain our situation to your customers and securetheir consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. Asrequested, we have instructed the Beijing City Commercial Bank to extend the L/C up to andincluding September 30. Please keep us abreast of any new development.通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep.20. Please advise us by faxwhen the order has been executed.交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in fromall parts of the world. Reports from users confirm what we knew before it was put on themarket - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would dowell here in the U.S.A. Kindly send us further details of your prices and terms of sale. Weask you to make every effort to quote at competitive prices in order to secure our business.We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It givesus great pleasure to send along the technical information on the model together with thecatalog and price list. After studying the prices and terms of trade, you will understandwhy we are working to capacity to meet the demand. We look forward to the opportunity ofbeing of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully.However, the pricelevel in your quotation is too high for this market, If you are prepared to grant us adiscount of 10% for a quantity of 200, we would agree to your offer. You should note thatsome price cut will justify itself by an increase in business. We hope to hear from yousoon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideasof prices. You should note that the recent advances in raw materials have affected the costof this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. Wemust point out that the falling market here leaves us little or no margin of profit. We mustask you for a keener price in respect to future orders. At present the best discount offeredfor a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hopeyou will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared togive your product a trial, provided you can guarantee delivery on or before the 20th ofSeptember. The enclosed order is given strictly on this condition. We reserve theright ofrefusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will makeevery possible effort to speed up delivery. We will advise you of the date of dispatch. Weare at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/Cfor the amount of US$ 50,000 in our favor. This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order asrequested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep.20. Please advise us by faxwhen the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipmentby the agreed date due to a strike at our factory. We are afraid that your L/C will beexpire before shipment. Therefore, please explain our situation to your customers and securetheir consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. Asrequested, we have instructed the Beijing City Commercial Bank to extend the L/C up to andincluding September 30. Please keep us abreast of any new development.Sincerely回复客户投诉的信函范文客户投诉我们的同事工作效率和理解能力低下：Michael:I appreciate if u get involve with Jane， she is not following po's instructions and getback to us in the same subject with difference. Last week was Vet certificates， then Billof ladings explanations，now is packaging when we are attaching all e-mail's for you andher reference which is been discussed to be use on 3 months. We want to continue and trustin oiur relationship but it's issues which has to be stop.I will appreciate if you come back to us with a determination for the future.Thanks，第一次草拟的回复如下(没发给客人)：1 Re. the balance of packagingIt’s our fault that we did not explain well and cause the confusion.When we advised 3 months in the early email， we meant to ship these packaging in 3months， and when we talked about 1 month， we meant to receive your order for these packaging in 1 month， but the ship date can be Nov.Pls advise if you will be able to place the order in 1 month or you need more time. Wewill also improve and take care in future communication. Thank you.2 Re. The communication efficiencyWe review the emails of these days. For the email back and forth， we think the mostimportant reason is because we do not know well about your company internal organization andeach person’s work scope，so sometimes we do not address the right person to clarify ourquestions，and the message we received from different people is not consistent. We got thisproblem when we got back to you for Vet and BL.Pls advise your company internal organization’s function，and we can contact the rightperson in future communication. Thank you.Apology again for any inconvenience. We will take care and improve our communication infuture.修改以后，最终发给客人的版本：1 Re. the balance of packagingSori for inconsistent info we provided and confuse you.When we advised 3 months in the early email， we meant to ship these packaging in 3months， and when we talked about 1 month， we meant to receive your order for these packaging in 1 month， but the ship date can be Nov or later.Pls advise if you will be able to place the order in 1 month? We will provide consistentinfo and prevent confusion in future. Thank you.2 Re: The communication efficiencyWe did notice it take too many back and forth communication on B/L & Vet， it sounds tome that our people don’t know well about your internalorganization， we address questionto improper people which come back inaccurate info and bring confusion to us， this createlots of unnecessary back and forth communication & make both parties loss efficiency.In order to improve communication efficiency， could you pls advise who we should address for below area;1. PO placement，PI (We notice both Mislay and Angela place Pos.)2. Any question related to PO3. logistic & Customs clearance， including import permit，Shipping document / VetDocument， etc.4. New product development5. Packaging & artwork approval6. Production sample approval7. Accounting (We suppose we should contact Michael Reid，pls double cfm)Again，apology for inconvenience. We will improve communication efficiency in future.外贸函电范文汇总【世贸人才网：国际贸易商务人才门户更新时间：2007-02-26 】【打印】【关闭】外贸函电书写基本原则一、Courtesy 礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。

国外开发信的技巧模板

国外开发信的技巧模板
尊敬的XX先生/女士,
我希望这封邮件能够找到您，我是XXX公司的代表。

我很高兴通过这封邮件向您介绍我们的产品/服务。

我们是一家专注于XXX领域的公司，我们致力于为客户提供高质量的产品和优质的服务。

我们了解到您对XXX方面有着丰富的经验和专业知识，我们对能够与您合作感到非常兴奋。

我们相信我们的产品/服务能够与您的专业知识和经验相辅相成，共同创造更大的价值。

以下是我们产品的一些主要特点和优势：
1. XXX优势1：详细介绍产品或服务的独特特点和功能。

2. XXX优势2：详细介绍产品或服务与其他竞争对手相比的优势。

3. XXX优势3：详细介绍产品或服务如何满足客户需求并带来业务成果。

此外，我们公司还提供全天候的技术支持和客户服务，确保您在使用我们的产品/服务过程中始终得到最佳的支持。

为了进一步了解我们的产品/服务以及我们如何适应您的特定需求，请让我知道您何时方便进行进一步的讨论。

我期待着与
您的深入沟通，以便为您提供更多关于我们产品/服务的信息，并就我们如何合作展开讨论。

谢谢您花时间阅读这封邮件，期待您的回复。

最诚挚的问候，
您的名字。

如何向国外客户写推销邮件

写给即将走上外贸道路的奋斗者们，如何向国外客户写推销邮件很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。

其实大家有没有想过，这样的做法会严重挫伤自己的积极性。

我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。

后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。

我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。

初次给国外客户发邮件范文

初次给国外客户发邮件范文亲爱的客户，非常感谢您选择选择我们的产品/服务，我很高兴有机会与您合作。

我是您的销售代表，负责与您沟通，解答问题并提供最佳解决方案。

我希望通过这封邮件，为您提供详细的信息，并向您介绍我们的产品/服务。

首先，让我为您介绍一下我们公司。

我们是一家位于中国的跨国公司，致力于提供高质量的产品和优质的服务。

我们拥有多年的行业经验和专业知识，凭借我们的专业团队和先进的设备，我们能够满足您的需求，并为您提供最优质的产品/服务。

我们的产品/服务是基于最先进的技术和创新理念开发而成的。

我们不断努力改进和优化我们的产品/服务，以满足市场的需求和您的期望。

我们的产品/服务具有高度可靠性、稳定性和持久性，能够在各种环境和工况下发挥出色的表现。

除了高质量的产品/服务，我们还致力于为客户提供个性化的解决方案。

我们的专业团队将与您合作，了解您的需求和要求，并根据您的特定情况定制最佳的解决方案。

我们相信，只有通过充分理解客户的需求，并提供专业化的解决方案，才能为客户带来真正的价值。

为了确保您对我们的产品/服务有一个全面的了解，我在附件中提供了技术规格和详细说明。

请您详细查阅，并随时与我联系，如果您有任何疑问或需要进一步的信息，我愿意随时为您解答。

在与您合作的整个过程中，我们将始终以客户为中心，以提供优质的服务为己任。

我们重视与客户之间的沟通和合作，我们将竭诚为您提供支持和帮助，确保您对我们的产品/服务满意。

最后，感谢您对我们的信任和支持，我们期待与您建立长期的合作关系。

如果您需要任何其他帮助或信息，请随时与我们联系。

我们将尽快回复并为您提供最佳的解决方案。

再次感谢您选择我们的产品/服务，我衷心希望我们的合作能够取得共赢的结果。

祝您一切顺利，期待很快收到您的回复。

此致销售代表日期。

外贸业务员邮件模板

外贸业务员邮件模板
外贸业务员邮件模板是用来与客户沟通的通用模板，可以根据不同的客户需求进行修改和调整。

以下是一个简单的外贸业务员邮件模板，供您参考：
主题：关于[产品名称]的合作机会
尊敬的[客户姓名/客户公司名称]：
您好！我是[您的名字/公司名称]，专注于[您的行业/产品类型]的出口业务。

很高兴有机会与您取得联系，并向您介绍我们的产品和服务。

我们注意到您的[客户公司/客户个人]对[相关行业/产品]有一定的需求，而我们在这方面拥有丰富的经验和优质的产品。

我们希望能够与您建立长期稳定的合作关系，共同开拓市场。

为了更好地了解您的需求，我们希望与您进一步沟通。

如果您对我们的产品感兴趣，请回复此邮件，我们将尽快安排一次电话会议或视频会议，以便详细介绍我们的产品和服务。

同时，我们也非常欢迎您访问我们的官方网站（[公司网站链接]）或亲临我们的展厅（[展厅地址]），了解更多关于我们的产品信息。

期待您的回复，期待与您的合作。

顺祝商祺！
[您的名字/公司名称]
[职位/部门]
[联系方式]
[时间]
以上是一个简单的外贸业务员邮件模板，您可以根据实际情况进行修改和调整。

在与客户沟通时，注意礼貌用语，表达出自己的诚意和合作意愿，以促进双方的合作。

外贸推广邮件模板

外贸推广邮件模板外贸推广邮件模板是外贸业务中非常重要的一环，通过邮件推广，可以让更多的客户了解我们的产品和服务，并最终达成交易。

但是，如何写好一封外贸推广邮件呢？本文将分享一些经验和技巧，希望对外贸从业者有所帮助。

一、邮件标题邮件标题是吸引客户打开邮件的第一步，因此必须要有吸引力。

好的邮件标题应该简洁明了，能够概括邮件内容，同时要有一定的创意，让客户感到新奇和兴趣。

例如：- “新产品发布：xxx，让您的生活更方便！”- “特惠促销：xxx，限时抢购！”- “与您分享：xxx，我们的成功案例！”- “诚邀合作：xxx，共创美好未来！”二、邮件正文邮件正文是展示产品和服务的核心部分，要让客户了解产品的特点和优势，并引导客户进行下一步的操作。

以下是一些写好邮件正文的建议：1. 用简洁明了的语言，突出产品的特点和优势，让客户能够一目了然。

2. 适当加入图片和视频，可以更直观地展示产品的效果和使用方法。

3. 引导客户进行下一步的操作，例如访问网站、询问报价、预定样品等。

4. 为客户提供一些附加价值，例如技术支持、售后服务、配套方案等。

5. 注意邮件的格式和排版，使得邮件整体看起来清晰、美观、易读。

三、邮件结尾邮件结尾是与客户建立联系的关键步骤，要让客户感到我们的诚意和热情，同时也要让客户知道我们的联系方式，以便客户随时与我们联系。

以下是一些写好邮件结尾的建议：1. 表达感谢和诚意，例如“感谢您的耐心阅读，期待与您的合作！”、“诚挚邀请您的光临，共同发展！”2. 提供联系方式，例如公司网址、电话、邮箱、微信等。

3. 鼓励客户进行下一步的行动，例如“欢迎访问我们的网站，了解更多产品信息！”、“期待您的询问和合作，我们将尽快回复您！”四、邮件发送邮件发送是最后一个环节，要注意以下几点：1. 确保邮件的收件人准确无误，避免因为错误而浪费时间和成本。

2. 注意邮件的发送时间，避免在客户忙碌的时候发送邮件，影响客户的体验。

外贸业务全套英文Email邮件范文(转)

Dear fazal：Thank you for your letter. We are supply customers energy conservation and automatic and driving products with multi-functions, such as frequency inverter, servo motor and drive, motor environmental energy saver.We take this opportunity to write to you with a view to set up friend business relations with you. My skype is teletionsales。

Yours faithfullyMichael外贸业务全套英文邮件范文（转）交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in fromall parts of the world. Reports from users confirm what we knew before it was put on themarket - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would dowell here in the U.S.A. Kindly send us further details of your prices and terms of sale. Weask you to make every effort to quote at competitive prices in order to secure our business.We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives usgreat pleasure to send along the technical information on the model together with thecatalog and price list. After studying the prices and terms of trade, you will understandwhy we are working to capacity to meet the demand. We look forward to the opportunity ofbeing of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the pricelevel in your quotation is too high for this market, If you are prepared to grant us adiscount of 10% for a quantity of 200, we would agree to your offer. You should note thatsome price cut will justify itself by an increase in business. We hope to hear from yousoon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideasof prices. You should note that the recent advances in raw materials have affected the costof this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. Wemust point out that the falling market here leaves us little or no margin of profit. We mustask you for a keener price in respect to future orders. At present the best discount offeredfor a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hopeyou will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared togive your product a trial, provided you can guarantee delivery on or before the 20th ofSeptember. The enclosed order is given strictly on this condition. We reserve the right ofrefusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will makeevery possible effort to speed up delivery. We will advise you of the date of dispatch. Weare at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/Cfor the amount of US$ 50,000 in our favor. This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by faxwhen the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipmentby the agreed date due to a strike at our factory. We are afraid that your L/C will beexpire before shipment. Therefore, please explain our situation to your customers and securetheir consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. Asrequested, we have instructed the Beijing City Commercial Bank to extend the L/C up to andincluding September 30. Please keep us abreast of any new development.通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by faxwhen the order has been executed.交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in fromall parts of the world. Reports from users confirm what we knew before it was put on themarket - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would dowell here in the U.S.A. Kindly send us further details of your prices and terms of sale. Weask you to make every effort to quote at competitive prices in order to secure our business.We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It givesus great pleasure to send along the technical information on the model together with thecatalog and price list. After studying the prices and terms of trade, you will understandwhy we are working to capacity to meet the demand. We look forward to the opportunity ofbeing of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the pricelevel in your quotation is too high for this market, If you are prepared to grant us adiscount of 10% for a quantity of 200, we would agree to your offer. You should note thatsome price cut will justify itself by an increase in business. We hope to hear from yousoon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideasof prices. You should note that the recent advances in raw materials have affected the costof this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. Wemust point out that the falling market here leaves us little or no margin of profit. We mustask you for a keener price in respect to future orders. At present the best discount offeredfor a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hopeyou will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared togive your product a trial, provided you can guarantee delivery on or before the 20th ofSeptember. The enclosed order is given strictly on this condition. We reserve theright ofrefusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will makeevery possible effort to speed up delivery. We will advise you of the date of dispatch. Weare at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/Cfor the amount of US$ 50,000 in our favor. This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to yourrequest for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bankto open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by faxwhen the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipmentby the agreed date due to a strike at our factory. We are afraid that your L/C will beexpire before shipment. Therefore, please explain our situation to your customers and securetheir consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. Asrequested, we have instructed the Beijing City Commercial Bank to extend the L/C up to andincluding September 30. Please keep us abreast of any new development.Sincerely回复客户投诉的信函范文客户投诉我们的同事工作效率和理解能力低下：Michael:I appreciate if u get involve with Jane， she is not following po's instructions and getback to us in the same subject with difference. Last week was Vet certificates， then Billof ladings explanations， now is packaging when we are attaching all e-mail's for you andher reference which is been discussed to be use on 3 months. We want to continue and trustin oiur relationship but it's issues which has to be stop.I will appreciate if you come back to us with a determination for the future.Thanks，第一次草拟的回复如下(没发给客人)：1 Re. the balance of packagingIt’s our fault that we did not explain well and cause the confusion.When we advised 3 months in the early email， we meant to ship these packaging in 3months， and when we talked about 1 month， we meant to receive your order for these packaging in 1 month， but the ship date can be Nov.Pls advise if you will be able to place the order in 1 month or you need more time. Wewill also improve and take care in future communication. Thank you.2 Re. The communication efficiencyWe review the emails of these days. For the email back and forth， we think the mostimportant reason is because we do not know well about your company internal organization andeach person’s work scope， so sometimes we do not address the right person to clarify ourquestions， and the message we received from different people is not consistent. We got thisproblem when we got back to you for Vet and BL.Pls advise your company internal organization’s function， and we can contact the rightperson in future communication. Thank you.Apology again for any inconvenience. We will take care and improve our communication infuture.修改以后，最终发给客人的版本：1 Re. the balance of packagingSori for inconsistent info we provided and confuse you.When we advised 3 months in the early email， we meant to ship these packaging in 3months， and when we talked about 1 month， we meant to receive your order for these packaging in 1 month， but the ship date can be Nov or later.Pls advise if you will be able to place the order in 1 month? We will provide consistentinfo and prevent confusion in future. Thank you.2 Re: The communication efficiencyWe did notice it take too many back and forth communication on B/L & Vet， it sounds tome that our people don’t know well about your internal organization， we address questionto improper people which come back inaccurate info and bring confusion to us， this createlots of unnecessary back and forth communication & make both parties loss efficiency.In order to improve communication efficiency， could you pls advise who we should address for below area;1. PO placement， PI (We notice both Mislay and Angela place Pos.)2. Any question related to PO3. logistic & Customs clearance， including import permit， Shipping document / VetDocument， etc.4. New product development5. Packaging & artwork approval6. Production sample approval7. Accounting (We suppose we should contact Michael Reid， pls double cfm)Again， apology for inconvenience. We will improve communication efficiency in future.? 外贸函电范文汇总【世贸人才网：国际贸易商务人才门户更新时间： 2007-02-26 】【打印】【关闭】外贸函电书写基本原则一、Courtesy 礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。

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写给即将走上外贸道路的奋斗者们，如何向国外客户写推销邮件
很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。

其实大家有没有想过，这样的做法会严重挫伤自己的积极性。

可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？
我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。

我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。

后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。

很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？
很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。

我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。

到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！
我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。

呵呵。

1）邮件写得过长。

客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。

我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。

换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。

这种情况下，试问你敢不敢把邮件写得很长？
2）没有明确的主题。

一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。

这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。

至于他看了以后有没有反应，就要看实际情况和你内容的功力了。

有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。

当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。

所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据
之际情况来判断了。

举个例子吧，假设我是做太阳能灯的公司DEF Co. Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”
其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。

这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。

3）长篇大论的公司或工厂介绍。

我现在做buyer，也会收到工厂和贸易公司的推销信。

贸易公司还稍微好一点，很多工厂的业务员，开发信实在写得不咋地，简直可以说是惨不忍睹，既浪费客人时间，也浪费自己时间。

我经常会收到类似的邮件：“我们是某某照明灯具厂，地处美丽的长江三角洲东南，交通便利，风景优美，离上海和杭州仅仅2小时车程，我们公司成立于2002年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工厂获得ISO9001：2000质量体系，严格按照5S管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……”诸如此类的话，客人会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。

有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。

如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。

可以这样写：We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!
简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。

做业务久了你就发现，很少有客人每封邮件长篇大论的，即使有，也是极少数的特例，或者是要确认一些细节之类的。

4）爱炫耀英文水平。

以前有个助理，英语八级，刚毕业的学生，要她给老外写email，总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。

如果是英语为母语的客人或者德国、北欧这些英语很棒的客人还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客人会对你印象好么？
丘吉尔讲过一句话，具体的内容我忘了，大致的意思是，真正的高手，你要把最复杂的东西用最简单的文字表达出来，全部用最简单的句子，最简单的词汇，让小学生都能看懂。

其实把简单的东西复杂化很容易，把复杂的东西简单化就不容易了，需要多学多模仿客人的邮件，用最简单的词汇来表达你要表达的东西。

外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。

谁能用最少的句子表达同样的意思，那就是最厉害的！。