nissan

• Nissan has revised its full-year forecast for fiscal 2011 upward and filed the following forecast with the Tokyo Stock Exchange for the fiscal year ending March 31, 2012: • Net revenues of 9.45 trillion yen • Operating profit of 510 billion yen • Ordinary profit of 480 billion yen • Net income of 290 billion yen • Capital expenditures of 410 billion yen • R&D expenses of 440 billion yen
PALADIN（Xterra）帕拉丁（艾斯特拉） Murano 美人奴 （中国地区名字：楼兰）
NISSAN
Organizational structure
Organizational structure
• Departments • Subsidiaries • Branches
Departments
Name & Design Mark
Nissan: the company’s Japanese name. The circle: the sun. The whole name :the company will take the future of the human and the car as their target.
SHIFT- the way you move 技术日产 人·车·生活
Name & Design Mark Business Philosophy Enterprise Culture Enterprise Value Heroic Figure
SHIFT- the way you move 技术日产 人·车·生活
SHIFT- the way you move 技术日产 人·车·生活
Enterprise Value
CRS（Corporation Social Responsibility ）企业的社会责任制 The UN Global Compact（联合国全球契约） ：Since January 2004, Nissan has participated in the United Nations Global Compact, a corporate responsibility initiative built around universal principles regarding human rights, labor, the environment and anti-corruption. Environment Protection: Nissan’s attitude—Sincere Eco-Innovator（诚 实、环保、创新） contribution to the environment problem, eco-innovator for sustainable development. others： humanistic education humanistic concern safe
Production output :4,080,588 units (2010) Revenue ¥8.773 trillion (FY2011) Profit ¥319.22 billion (FY2011) Total assets ¥10.736 trillion (FY2011) Employees155,099 (2011)
Qashqai
逍客15.38-21.98万元
Elgrand
君爵 58-61 万元
X-TRAIL
奇骏20.78-26.98万元
SYLPHY
轩逸12.48-16.78万元
Serena TEANA GENISS TIIDA LIVINA
子爵22-28 万元（国内停产） 新天籁19.08-36.58万元 骏逸13.88-16.23万元 颐达10.68-14.98万元 10.68-14.98 骊威8.58-12.98万元
SHIFT- the way you move 技术日产 人·车·生活
Business PhilosophyLeabharlann Baidu
The Vision of Nissan: enrich people’s life. The Mission of Nissan:
offer people with unique, innovative car and service provide all related parties with high quality goods.
• Nissan provided customers with more than 4.1 million vehicles in 2010, generating revenue of 8.77 trillion yen ($102.37 billion US). • With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. • A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011 European Car of the Year award and 2011 World Car of the Year.
Outline of Production
Facilities in Japan
Headquarters in Yokohama-shi Research Center (Oppama) Advanced Technology Center Technical Center Powertrain Engineering Division Tochigi Proving Ground 试验场 Oppama Wharf 码头 Tochigi Plant 工厂 Zama Operations Center 运行中心 Machine industry Sagamihara Parts Center Nissan Education Center
• • • • • • • • Production department 生产部门 Quality management质管部门 质管部门 Purchasing department 采购部门 Technical section 技术部门 Sales department 销售部门 Finance department 财务部门 Personnel department 人事部门 Warehouse department 仓管部门
Facilities overseas
North American Europe Asia Oceania Mexico, Latin America & Caribbean Middle East， Gulf States ， Africa
Learning More
• A story about the leader（Carlos Ghosn ） （ • A historical moment • He was named chief executive officer in June 2001. When he joined the company, Nissan had debt of $20 billion and only three of its 48 models were generating a profit -- and reversing the company‘s sinking fortunes was considered “mission impossible.”. Ghosn promised to resign if the company did not reach profitability by the end of the year. He defied Japanese business etiquette, cut 21,000 Nissan jobs, shut the first of five domestic plants, and auctioned off prized assets. His radical methods would make him a “target of public outrage,” according to the Wall Street Journal. However, in one year, Nissan’s net profit climbed to $2.7 billion from a loss of $6.1 billion in the previous year，and within three years it was one of the industry‘s most profitable auto makers.
SHIFT- the way you move 技术日产 人·车·生活
Heroic Figure
Founders:田健次郎(Kenjiro Den) 青山禄朗(Rokuro Aoyama) 竹内明太郎(Meitaro Takeuchi） Hero ： Carlos Ghosn （卡洛斯·高恩 ）
Sales Performance
• Nissan Motor Co., Ltd., founded in 1933 usually shortened to Nissan, is a multinational automaker headquartered in Yokohama ,Japan. • It is one of the largest car manufacturers in the world and Japan's second-largest automotive company.
4500000 4000000 3500000 3000000 2500000 Calendar Year Global Sales 2000000 1500000 1000000 500000 0 1 2 3 4 5 6 7 8 9 10 11 12 13
1.Build the relationship between the sales departments and consumers depending on “Meeting the customers’ really need”. 2.Establish a good relationship with nissan staff through communication, respect and encouragement. 3.Set up common developped relationship and cooperation with rivals. 4.Hold some social activities to make a better publicity and attract more comsumers.