新视野英语第5册单词unit3A

Unit3 An Introduction to Sales Promotion

promotion

n. 1. [U] advertising or other activity intended to increase sales推销

Business persons( businessman/woman) may use the term "promotion" when they actually mean "sales promotion".

商务人员在运用"推销"这一词语时，实际上是指"促销"。

2. [C] a particular advertising or publicity campaign for a particular product促销活动

Today's consumers are often puzzled with various promotions launched by manufacturers and businesses.

如今的消费者经常被厂家和商家所发起的促销活动搞得无所适从。

coupon

n. [C] a voucher or detachable ticket entitling the holder to sth. as a gift or discount (附在商品上的)赠券；优惠券

She bought the make-up of this brand just because it contains more coupons than others.

她买了这一牌子的化妆品只是因为其中所赠送的优惠券比其他牌子的要多。premium

n. [C] a sum of money offered in order to encourage to buy goods or to work hard, etc. 奖励，奖金, 奖赏

If you buy two you get a premium of one more, free.

如买两件可赠送一件。

refund

n. [C, U] a repayment, a sum of money refunded退款；退还

They demand a refund on unsatisfactory goods.

他们对不满意的货品要求退款。

vt. give (money) in repayment, in return for loss or damage, in order to balance accounts, etc. 偿还，赔偿

If you are not delighted with your purchase, we guarantee to refund your money in full.

如对所购商品不满意，我们承诺全额退款。

cereal

n. 1. [C, U] (any of the various types of) food made from the grain of cereals麦片

He ate a full bowl of cereal for breakfast and went to work in a hurry.

他早饭喝了一大碗麦片，匆匆忙忙就上班去了。

2. [C] any of various grasses producing edible grains, e.g. wheat, rye, oats麦类植物

The soil in this area is not fit for cereal growth.

本地区土壤不适合麦类植物的生长。

enlighten abecedarian

vt. give more knowledge or information to; free (sb.) from false beliefs or ignorance 传授, 指导；启发，启迪

Norwich School is enlightening its pupils about Chinese cuisine.

诺威奇学校给学生们传授中国烹饪技术。

slump

n. 1. [C] a period when business is bad, etc.; depression; recession （经济）萧条，不景气

In the 1970s Australian jazz experienced the same slump that affected the music generally.

20世纪70年代澳大利亚爵士乐经受的低迷不亚于当时整个音乐界所遭受的命运。

2. [C] a decline or decrease 下降，减少

In previous years, labor redundancy had occurred across various trades during a slump in demand.

前几年，由于需求减少，各行各业都出现了冗余劳动力。

vi. fall heavily; decline sharply; collapse

下降，减少

Annual profits of this company have slumped from $100 million to $75 million this year.

本公司的年度利润总额从往年的一亿美元下降到了今年的7,500万美元。napkin

n. 1. [C] a baby's nappy 尿布

Baby napkins require timely replacement.

婴儿尿布裤应及时更换。

2. [C]餐巾，纸巾

supplementary

a. additional; extra

补充的；额外的

The center's work is seen as supplementary to the orthodox treatment, not a substitute for it.

该中心的工作被看作是对正统治疗的补充，而不是替代。

thanksgiving

n. [C, U] expression of thanks, esp. to God

感谢；感恩

She described the service as a thanksgiving.

她将这种服务看作是一种感谢。