新视野英语第5册单词unit3A

Unit3 An Introduction to Sales Promotionpromotionn. 1. [U] advertising or other activity intended to increase sales推销Business persons( businessman/woman) may use the term "promotion" when they actually mean "sales promotion".商务人员在运用"推销"这一词语时，实际上是指"促销"。

2. [C] a particular advertising or publicity campaign for a particular product促销活动Today's consumers are often puzzled with various promotions launched by manufacturers and businesses.如今的消费者经常被厂家和商家所发起的促销活动搞得无所适从。

couponn. [C] a voucher or detachable ticket entitling the holder to sth. as a gift or discount (附在商品上的)赠券；优惠券She bought the make-up of this brand just because it contains more coupons than others.她买了这一牌子的化妆品只是因为其中所赠送的优惠券比其他牌子的要多。

premiumn. [C] a sum of money offered in order to encourage to buy goods or to work hard, etc. 奖励，奖金, 奖赏If you buy two you get a premium of one more, free.如买两件可赠送一件。

refundn. [C, U] a repayment, a sum of money refunded退款；退还They demand a refund on unsatisfactory goods.他们对不满意的货品要求退款。

vt. give (money) in repayment, in return for loss or damage, in order to balance accounts, etc. 偿还，赔偿If you are not delighted with your purchase, we guarantee to refund your money in full.如对所购商品不满意，我们承诺全额退款。

cerealn. 1. [C, U] (any of the various types of) food made from the grain of cereals麦片He ate a full bowl of cereal for breakfast and went to work in a hurry.他早饭喝了一大碗麦片，匆匆忙忙就上班去了。

2. [C] any of various grasses producing edible grains, e.g. wheat, rye, oats麦类植物The soil in this area is not fit for cereal growth.本地区土壤不适合麦类植物的生长。

enlighten abecedarianvt. give more knowledge or information to; free (sb.) from false beliefs or ignorance 传授, 指导；启发，启迪Norwich School is enlightening its pupils about Chinese cuisine.诺威奇学校给学生们传授中国烹饪技术。

slumpn. 1. [C] a period when business is bad, etc.; depression; recession （经济）萧条，不景气In the 1970s Australian jazz experienced the same slump that affected the music generally.20世纪70年代澳大利亚爵士乐经受的低迷不亚于当时整个音乐界所遭受的命运。

2. [C] a decline or decrease 下降，减少In previous years, labor redundancy had occurred across various trades during a slump in demand.前几年，由于需求减少，各行各业都出现了冗余劳动力。

vi. fall heavily; decline sharply; collapse下降，减少Annual profits of this company have slumped from $100 million to $75 million this year.本公司的年度利润总额从往年的一亿美元下降到了今年的7,500万美元。

napkinn. 1. [C] a baby's nappy 尿布Baby napkins require timely replacement.婴儿尿布裤应及时更换。

2. [C]餐巾，纸巾supplementarya. additional; extra补充的；额外的The center's work is seen as supplementary to the orthodox treatment, not a substitute for it.该中心的工作被看作是对正统治疗的补充，而不是替代。

thanksgivingn. [C, U] expression of thanks, esp. to God感谢；感恩She described the service as a thanksgiving.她将这种服务看作是一种感谢。

amplifyv. 1. (on, upon) increase in size or strength增加，扩大，加强The device can only amplify signals above a certain intensity.这种仪器只能把信号放大到一定强度。

2. (on, upon) add to or enlarge upon what is written or said by giving further details or illustrations 阐述He amplified his views in a broadcast on state television.他在国家电视台发表讲话，阐述了自己的观点。

patronn. 1. [C] a (regular) customer of a restaurant, shop, theatre, etc. 常客，老顾客A survey of the supermarket's customers showed that about 50% are regular patrons. 对这家超市的顾客调查表明，大约50％是回头客。

2. [C] 赞助人，资助人He was warmly welcomed at the annual meeting as a celebrated patron of the Hope Project.他作为希望工程的著名资助人在年会上受到热烈欢迎。

stimulusn.(pl.-li) [C] (to) sth. that causes activity促进因素；刺激（物）She loved the stimulus of the job.她就喜欢这项工作具有刺激性。

magnifyvt. 1. increase; intensify 增加，加强Her status as inspector of schools magnified the gap between her limited abilities and her responsibilities.她任各校督学之职，扩大了她有限的能力和所负责任之间的差距。

2. make (sth.) appear larger than it is; enlarge 加大，扩大3. exaggerate; overestimate 夸张，夸大It is obvious that the problem has been magnified.问题显然被夸大了。

quotan. 1. [C] a fixed share that must be done, contributed or received 定额；限额；配额At last I've done my quota of work for the day.我终于完成了今天的工作定额。

2. [C] the maximum number or amount of people or things allowed，e.g. to enter a country(人或事物的)最高限额（如准予入境者）Grain imports are controlled by strict quotas.谷物进口量受最高限额的严格控制。

cocktailn. 1. [C] an alcoholic drink consisting of a spirit or spirits mixed with fruit juice, etc. 鸡尾酒Cocktail drinking has become a fashion among some wealthy Chinese people.喝鸡尾酒成了一些中国富翁们的时尚。

2. [C, U] any of various cold mixtures of small pieces of food, often served as an appetizer开胃小菜He has the habit of taking some cocktails before dining.他有个习惯，吃饭前总要吃点开胃小菜。