苹果公司的历史与创新【英文】

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介绍苹果公司英语作文

介绍苹果公司英语作文Apple Inc., a leading technology company, was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is headquartered in Cupertino, California, and is renowned for its innovative products and services.The company's journey began with the creation of the Apple I computer, which was soon followed by the Apple II. However, it was the introduction of the Macintosh in 1984 that revolutionized personal computing with its user-friendly interface and graphical user interface.Apple's product line has since expanded to include a wide range of devices, such as the iPod, iPhone, and iPad. The iPod, launched in 2001, transformed the way people listen to music with its sleek design and large storage capacity. The iPhone, released in 2007, revolutionized the smartphone industry with its touch screen interface and app ecosystem. The iPad, introduced in 2010, has become a popular choice for consumers seeking a device that is larger than a smartphone but more portable than a laptop.In addition to hardware, Apple has also made significant contributions to software. Its operating systems, such as macOS for computers and iOS for mobile devices, are known for their intuitive design and robust security features. The company also offers a suite of productivity and creativity apps, including Pages, Numbers, and Keynote, which aredesigned to work seamlessly across its devices.Apple's commitment to innovation extends beyond its products. The company has a strong focus on environmental sustainability, aiming to minimize its environmental impact through initiatives such as renewable energy usage and recycling programs.The Apple brand is also synonymous with customer experience. Its retail stores, known as Apple Stores, provide a unique shopping experience where customers can interact with products, receive technical support, and participate in educational workshops.In summary, Apple Inc. has played a pivotal role in shaping the technology landscape. With a focus on innovation, user experience, and sustainability, the company continues to push the boundaries of what is possible in the tech industry.。

苹果发展史英文展示

MacOSX
iPad
History of "2003"
iPad MiNi
History of "2004-2006"
iPad MiNi
History of "2007-2009"
iPhone
History of "2010"
iPad
History of "2011"
A wise words of Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. that you would kII)
History of "1980-1983"
Apple Lisa
History of "1984"
Apple Macintosh
History of "1985-1986"
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT. Inc.
Timeline of the Apple Inc.

苹果的发展史英语作文

苹果的发展史英语作文The Development History of Apple。

Apple is one of the most well-known technology companies in the world, and its products have become a part of our daily lives. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and its first product was the Apple I computer. Since then, Apple has grown to become one of the most valuable companies in the world, with a market capitalization of over $2 trillion.The early years of Apple were marked by innovation and creativity. The Apple II, which was released in 1977, was the first personal computer to have color graphics. It quickly became a popular choice for home users and businesses alike. In 1984, Apple took the world by storm with the release of the Macintosh computer, which introduced the concept of the graphical user interface and the mouse. The Macintosh was a huge success and helped to establish Apple as a major player in the computer industry.However, Apple's success was short-lived. In the late 1980s and early 1990s, the company struggled to compete with the rise of Microsoft and the popularity of IBM-compatible computers. In 1997, Steve Jobs returned to Apple as CEO and began a process of revitalizing the company. He introduced a series of innovative products, including the iMac, the iPod, and the iPhone, which helped to restore Apple's reputation as a leader in technology.The iMac, which was released in 1998, was a radical departure from traditional computer design. It featured a colorful, translucent case and a built-in monitor, and it quickly became a hit with consumers. The iPod, which was released in 2001, revolutionized the music industry by allowing users to store and play thousands of songs on a single device. The iPhone, which was released in 2007, changed the way we communicate and access information by combining a phone, a music player, and a computer into a single device.In recent years, Apple has continued to innovate withthe release of products like the iPad, the Apple Watch, and the AirPods. The company has also expanded into new areas, such as streaming services with Apple Music and Apple TV+. Despite its success, Apple has faced criticism for its business practices, including accusations of anti-competitive behavior and concerns over privacy and security.In conclusion, the history of Apple is a story of innovation, creativity, and perseverance. From its humble beginnings in a garage in California to its status as oneof the world's most valuable companies, Apple has always been at the forefront of technology. With the release ofnew products and services, it is clear that Apple will continue to shape the future of technology for years to come.。

苹果公司历史 - The history of apple computers

Macintosh’s first icons were created by graphic designer Susan Kare.
AIM Alliance
In 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processors Apple & IBM created two side projects called Taligent and Kaleida Labs.
The History of Apple, Inc.
by Leanne Gray
Why “Apple”?
At theJobs, Steve Steve time, the Wozniak, to beat was company and Mike Atarti, and “Apple” Markkula formed Applebefore them came Computer on April 1, 1976, after also alphabetically, and taking outin the phone therefore a $250,000 book. loan.
Jobs and Woz
First met in 1971; Jobs was 16, Wozniak was 21 Steve Wozniak built a computer to run on the 6502 chip from MOS technology, but Jobs had the idea to sell it
Mac OS X
Jobs also created an entirely new operating system

苹果公司全方位介绍英文

Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features theApple A4 processor, a Retina Display, and dual cameras on the front and back. The back camera allows for HD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridgethe sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionallyintroduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten” logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different” in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines —for example, “iThink, therefore iMac” was used in 1998 to promote the iMac, and “Say hello to iPhone” has been us ed in iPhone advertisements. “Hello” was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising andmarketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234” song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circula r building (with a café for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984” TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation forfostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the four years 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most App le products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。

介绍苹果的英语作文

介绍苹果的英语作文Apple is a well-known and influential technology company that has revolutionized the world with its innovative products and services. In this essay, I will provide an introduction to Apple, discussing its history, products, and impact on society.Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, with the vision of creating user-friendly and cutting-edge technology. The company started its journey by producing and selling personal computers, such as the Apple I and Apple II. However, it was the introduction of the Macintosh in 1984 that truly established Apple as a major player in the technology industry.Over the years, Apple has expanded its product lineup to include various devices and services. One of its most iconic and successful products is the iPhone, which was first released in 2007. The iPhone revolutionized themobile phone industry with its touchscreen interface, sleek design, and advanced features. It quickly became a global phenomenon and set the standard for smartphones.In addition to the iPhone, Apple also offers other popular devices such as the iPad, Mac computers, Apple Watch, and Apple TV. These products are known for their high-quality build, seamless integration, and user-friendly interface. Apple's devices are often praised for their sleek and stylish design, which has become synonymous with the brand.Apart from hardware, Apple has also made a significant impact on the software and services industry. The company developed its own operating system, known as iOS, which powers its mobile devices. iOS provides a seamless and intuitive user experience, with a wide range of apps and services available through the App Store. Apple also offers various services like Apple Music, Apple Pay, iCloud, and Apple Arcade, which enhance the overall user experience and provide additional value to its customers.Apple's influence extends beyond its products and services. The company has a strong focus on environmental sustainability and corporate social responsibility. It aims to reduce its carbon footprint, use renewable energy sources, and ensure ethical sourcing of materials. This commitment to sustainability has earned Apple a positive reputation and has inspired other companies to follow suit.Furthermore, Apple's marketing and branding strategies have played a significant role in its success. The company has built a strong and loyal customer base through its innovative advertising campaigns and product launches. The iconic Apple logo and its "Think Different" slogan have become instantly recognizable worldwide.In conclusion, Apple is a pioneering technology company that has shaped the modern world with its innovative products, services, and business practices. From its humble beginnings in the 1970s to its current status as a global leader, Apple continues to push boundaries and redefine the way we use and interact with technology. Its impact onsociety is undeniable, and it will be fascinating to see what the future holds for this iconic brand.。

商务英语课堂作业 - 苹果公司的历史与发展分解

成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
Steve Jobs
1955-2011
CONTENTS
WARMING UP
COMPANY BACKGROUND
INSTROUCTION OF NEW PRODUCT
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领袖和跟风者的区别就在于创新。
Your time is limited, so don't waste it living someone else's life.
你的时间有限，所以不要浪费时间活在别人的生活里。
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it .
Apple is widely expected to unveil a new, possibly smaller version of the iPhone, an updated iPad Air, and new software and band options for the Apple Watch.

苹果公司创新案例分析(英文)

• Appearance
• Focus on customer needs • Performance:software+Handware
marketing pattern
Hunger marketing
Experience marketing
Word-of mouth marketing
Hunger Marketing
Bibliography
• Kathleen Chu and Takashi Amano (2013). “Apple said to Plan First Tokyo Retail Store Since 2005”Bloomberg L.P. • Wilson, Greg.(2007) “Private iCreator is genius behind Apple's polish”, New York Daily News, January 14, 2007. • Wikipedia（2012）"Press Info – Apple Leadership"[online] Available at: /wiki/Apple_Inc.[Accessed In 10th September 2014]
It is that the commodity provider intends to reduce production in order to achieve the regulation of supply and demand, The purpose is that making demand "illusion“ to maintain higher commodity prices and profitability.

介绍苹果公司的英语作文

介绍苹果公司的英语作文Apple Inc. is a multinational technology company that is renowned for its innovative products and services. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 and has since then become one of the most valuable and influential companies in the world. Apple is known for its iconic products such as the iPhone, iPad, Mac, and Apple Watch, as well as its software platforms like iOS, macOS, watchOS, and tvOS. In this essay, I will provide an overview of Apple Inc., discussing its history, products, services, and impact on the world.Apple's history is a fascinating journey of innovation, success, and challenges. The company's first product was the Apple I, a personal computer designed and hand-built by Steve Wozniak. This was followed by the Apple II, which was a major success and established Apple as a key player in the emerging personal computer industry. However, the company faced significant challenges in the 1990s, with a decline in sales and market share. It was not until the return of Steve Jobs in 1997 that Apple began its remarkable turnaround. Under Jobs' leadership, Apple introduced groundbreaking products such as the iMac, iPod, iPhone, and iPad, which revolutionized the consumer electronics industry.One of the key factors that sets Apple apart from its competitors is its commitment to design and innovation. The company's products are known for their sleek and elegant design, intuitive user interface, and seamless integration of hardware and software. Apple's design philosophy is deeply rooted in simplicity, minimalism, and functionality, which has earned the company a devoted global fan base. Moreover, Apple has consistently pushed the boundaries of technology withits cutting-edge innovations, such as Face ID, Touch ID, Retina display, and the A-series chips. These advancements have not only set new industry standards but have also significantly influenced the direction of technological development.In addition to its hardware products, Apple also offers a range of services that complement its ecosystem. The App Store, iTunes Store, Apple Music, iCloud,Apple Pay, and Apple Arcade are just a few examples of the company's diverse service offerings. These services have not only generated substantial revenue for Apple but have also enriched the user experience and strengthened customer loyalty. Furthermore, Apple's commitment to privacy and security has been a cornerstone of its services, providing users with peace of mind and trust in the company's products and platforms.The impact of Apple on the world cannot be overstated. The company's products and services have transformed the way we communicate, work, entertain, and conduct business. The iPhone, in particular, has had a profound influence on society, shaping the smartphone industry and setting new standards for mobile devices. The App Store has created a vibrant ecosystem for developers and entrepreneurs, enabling them to reach millions of users and build successful businesses. Moreover, Apple's focus on sustainability and environmental responsibility has set an example for the industry, with the company making significant strides in reducing its carbon footprint and utilizing renewable energy sources.In conclusion, Apple Inc. has established itself as a global leader in technology, design, and innovation. The company's history is a testament to its resilience, creativity, and vision, and its products and services have had a transformative impact on the world. As Apple continues to push the boundaries of what is possible, it is clear that the company will remain a driving force in shaping the future of technology and enriching the lives of people around the world.。

苹果公司英文简介

Address：Beijing chaoyang district Broadway street a 12 xinhua insurance building 9 layer （北京市朝阳区建国门外大街甲12号新华保险大厦9层） Province/city：Beijing, China Post code: 100022 TEL：800-810-2399 Website：/
3.The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it
Turnover: $65.225 billion 年营业额： 652.25亿美元 (2010 quarterly) （2010年季报）员工数： 60,400（2011年） Staff count: 60400 (2011) The company honor: the 公司荣誉：世界上最大的IT world's largest IT 科技企业 technology enterprise The company logo: a god 公司logo：一个被上帝咬了 of a bite of the apple 一口的苹果公司理念：不完美才能促使进 Company philosophy: no perfect to make progress 步去追求完美 to pursue the perfection 市值:5057.5亿美元（2012年） Market value: $505.75 billion (2012)

苹果公司的发展历史

1980 在加利福尼亚取得一万台苹果的学校订单Apple III 问世。
•1983 Apple II e 和 Lisa 问世。 •Lisa是第一台尝试使用GUI（图形界面）和鼠标个人电脑。 •Apple II e 是苹果最畅销的机种之一达到１亿的销售额,产
品延续十年。
•同年苹果公司进入财富500强
2003 ５月发表第三代iPod，在美国一周内销售超过110000台
2003 ６月推出PowerMac G5 -- 世界上第一台64位个人电脑
2003 ６月 iSight & iChat AV
2003 8月发表Mac OS ok G4
Final Cut Pro 5
Shake 4
DVD Studio Pro 4
Cinema Tools
Soundtrack
LiveType
Compressor
Motion , Logic
苹果的历史
2006 4
2006 8 Leopard
苹果的历史
苹果的历史
App Comput In
2007 4
Final Cut Studio 2
Final Cut Pro 6
Color
Motion 3
Compressor
Soundtrack Pro 2
2007 4
Final Cut Studio 2
2001 3 24
OSX
2002 8
OSX v10.2
OSX
2002 11月推出New Xserve and Xserve RAID 搭配Mac OS X Server 正式面向企业级市场
2003 1月推出12”和17”PowerBook, Safari, Airport Extreme, Keynote, iPhoto, Final Cut Express, iLife....

苹果公司发展历史英文版

• Mac released in 1984 was flop. • Jobs was forced to leave Apple since he and Scully have different vision of Apple's future.
Back to Apple
• He built the best new computer ---NEXT. • In 1997,Jobs returned to Apple after Apple buy the NEXT technology.
an ipod+a phone+internet communicate =iphone
Ipad
• You can see a whole page in front of you. • The acceptance of ipad has been one of the fastest consumer technology product in the history of mankind.
Quห้องสมุดไป่ตู้stion: Why “Apple”?
• On April 1, 1976, Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer after taking out a $250,000 loan. • Steve Jobs named the company Apple Computer.
1 COMPANY PROFILE
• Steve Jobs
Apple Ⅰ
used TV as a display
Apple Ⅱ
1.Recognized as

苹果公司英文简介_最新产品介绍

History:
• • • • • • • • 1976-1980:The early years 1981-1985:Lisa and Macintosh 1986-1993:Rise and fall 1994-1997:Attempts at reinvention 1998-2005:Return to profitability 2005-2007:The Inter transition 2007-2011:iPhone,iPod touch and iPad 2011-present:Post-Steve Jobs era
Steven Jobs (born in 1955) is an American businessman and inventor. He is the co-founder and CEO of Apple Inc. Jobs also once served as chief executive of Pixar Animation Studios; he became a member of the board (董事会) of The Walt Disney Company in 2006, He loaned money for movie Toy Story in the 1995.
Father of Apple
• Three Apples changed the world.The first one seduced Eve. • The second one awakened Newton. • The third one was in the hands of Steve Jobs.
Mac book
iPad
• The iPad primarily as a platform for audiovisual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers.

苹果公司介绍英文资料

? May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.
HISTORY
1976 年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合发明了第一代苹果 1986 年，乔布斯离开苹果创立了自己的公司 NeXT 1996 年，乔布斯回到苹果并出任 CEO，在最近几年，苹果推出了一系列如 IPod ITunes IPad 和 IPhone 等成功产品
Range of products
HISTORY
1986–1997: Mac Iphone Ipod and Ipad
1
2
3
4
? 1998: Apple
introduced a new all-in-one computer : the iMac. 1988:第一台电
脑IMAC
? 2001:The first
official Apple Retail
and sells consumer electronics, computer software, and personal computers. As of July 2015, Apple has 364 retail stores in thirteen countries,and an online store. As of September 24, 2015, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide.

商务英语课堂作业 - 苹果公司的历史与发展

苹果公司的
前世 & 今生
History & future of Apple company
BY: 英语课堂
CONTENTS
WARMING UP
COMPANY BACKGROUND
INSTROUCTION OF NEW PRODUCT
Innovation distinguishes between a leader and a follower .
此外，人们还在猜测苹果公司将会发布一款新的iPad机型：iPad Air 3。根据9to5Mac的报道称，新的iPad将拥有很多iPad Pro的元素，比如先进的扬声器，可支持外接键盘的智能连接口等等。
Anticipate
[ænˈtɪsɪpeɪt]
vt. 预见; 预料; 预感; 先于…行动 vi. 预测; 过早地提出; 过早地考虑（或说、做）一件事; （在口头或用文字）预言
现在大家都在猜测苹果公司将会发布一款新的、尺寸可能更小的苹果手机，以及新版本的iPad Air和拥有新系统、更多表带选择的苹果手表。
The with But anticipated upgraded iPhone features model, reportedly like those dubbed in the iPhone6s, the iPhone such 5se,as may an mark A9 chip, a return better to the cameras, 4-inch support screen size for last taking seen on animated the iPhone Live 5s. Photos, and an NFC chip for Apple Pay.

苹果历史英文介绍作文

苹果历史英文介绍作文英文：Apple Inc. is a technology company that designs and manufactures consumer electronics, computer software, and online services. It was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company's first product was the Apple I, a computer designed and hand-built by Wozniak. The company's success skyrocketed with the introduction of the Apple II, which became the first personal computer to gain widespread use in homes and schools.In 1984, Apple introduced the Macintosh, which featured a graphical user interface and a mouse, making it easierfor users to interact with their computers. This innovation revolutionized the computer industry and paved the way for future advancements in technology.Throughout the years, Apple has continued to innovateand introduce new products, such as the iPod, iPhone, and iPad. These products have become staples in the consumer electronics market and have helped Apple become one of the most valuable companies in the world.As a longtime Apple user, I have witnessed firsthandthe impact that the company's products have had on my daily life. From using my iPhone to stay connected with friends and family, to using my MacBook for work and creative projects, Apple has become an integral part of my daily routine.中文：苹果公司是一家设计和制造消费电子、计算机软件和在线服务的技术公司。

苹果发展史英文改进版

• This is probably going to out iphone air or call it iphone6.
End
Apple发展史
In 2006, Apple's own development processing chip. Therefore, the apple with Mac Pro, MacBook and anMacBook Pro instead of Power Mac, iBook and PowerBook.
Apple发展史
In 2010, Apple released iPad. On the first day of the sale has sold 300000 units, 500000 units were sold the first week.
Apple发展史
The 2011 launch of the Verizon version of iPhone 4. Although the AT&T intelligent mobile phone version of its popular in 2010 has been launched, Verizon users until February 10, 2011 was officially to use it.
AБайду номын сангаасple发展史
In 1977, the company became a joint-stock enterprise, there were no Wayne, because he sold his stake for $800. Wozniak and jobs developed the Apple II, this is the first PC plastic shell color design. On the computer, the tape used in storage. Until the 1970 s, apple had specialized designers, programmers, and the production line.

苹果公司介绍英文PPT幻灯片

5
HISTORY
1986–1997: Mac Iphone Ipod and Ipad
1
2
3
4
1998: Apple
introduced a new all-in-one computer : the iMac.1988:第一台电
脑IMAC
2001:The first
official Apple Retail
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.
April 16, 1977: The Apple II was introduced.
May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.