苹果公司的历史与创新【英文】
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ቤተ መጻሕፍቲ ባይዱ
The parts cost about $40, and Jobs decided they should sell it for $150.
http://www.slate.com/articles/technology/the_spectator/2011/10/the_article_that _inspired_steve_jobs_secrets_of_the_little_blue_.single.html
http://www.pophistorydig.com/?tag=apple-computer-ipo http://www.time.com/time/photogallery/0,29307,1956593_2029024,00.html © Minder Chen, 2011-2012
-6-
© Minder Chen, 2011-2012
-4-
Taking Risks
• In order to raise the money they needed, Wozniak sold his HP 65 calculator for $500, though the buyer ended up stiffing him for half of that. For his part, Jobs sold his Volkswagen bus for $1,500. • Paul Terrell at Byte Shop agreed to order 50 computers. They needed about $15,000 worth of parts. Allen Baum father agreed to loan 大畜 卦辭: them $5,000. 利貞，不家食， • Ron Wayne, the middle-aged engineer at 吉，利涉大川。 Atari who had once started a slot machine company, was the third partner of Apple Computer founded April 1, 1976. Wayne then got cold feet in a week (bought out with$800). If he kept his 10% stake, at the end of 2010 it would have been worth approximately $2.6 billion.
© Minder Chen, 2011-2012
-2-
Apple 1 - 1975
天時
人 事
物
地利
© Minder Chen, 2011-2012
-3-
Power of Vision
Homebrew Computer Club Apple Computer formed April 1, 1976.
蘋果公司賈伯斯與易經中共同的創新基因
The Common Innovation DNA in Apple‟s Steve Jobs and the Book of Changes
Minder Chen Associate Professor of MIS Martin V. Smith School of Business and Economics California State University Channel Islands Camarillo, CA 93012
Minder.chen@csuci.edu minderchen@gmail.com
© Minder Chen, 2011-2012
-1-
Blue Box
• “Secrets of the Little Blue Box” • The 1971 article about phone hacking that inspired Steve Jobs and Steve Wozniak • Two Steves first venture, 1972….
© Minder Chen, 2011-2012
-5-
Packaging the Products
Apple I, 1976, Initially conceived by Steve Wozniak (a.k.a. "Woz") as a build-ityourself kit computer, Apple I was initially rejected by his bosses at HewlettPackard. Undeterred, he offered it to Silicon Valley's Homebrew Computer Club and, together with his friend Steve Jobs, managed to sell 50 pre-built models to The Byte Shop in Mountain View, California. The suggested retail price: $666. Though sales were low, the machine paved the way for the smash success of the Apple II.
Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs’ vision to ―put a computer in the hands of everyday people.‖
Apple II
© Minder Chen, 2011-2012
-7-
1977 Apple II
• Counter culture met high-tech business
The parts cost about $40, and Jobs decided they should sell it for $150.
http://www.slate.com/articles/technology/the_spectator/2011/10/the_article_that _inspired_steve_jobs_secrets_of_the_little_blue_.single.html
http://www.pophistorydig.com/?tag=apple-computer-ipo http://www.time.com/time/photogallery/0,29307,1956593_2029024,00.html © Minder Chen, 2011-2012
-6-
© Minder Chen, 2011-2012
-4-
Taking Risks
• In order to raise the money they needed, Wozniak sold his HP 65 calculator for $500, though the buyer ended up stiffing him for half of that. For his part, Jobs sold his Volkswagen bus for $1,500. • Paul Terrell at Byte Shop agreed to order 50 computers. They needed about $15,000 worth of parts. Allen Baum father agreed to loan 大畜 卦辭: them $5,000. 利貞，不家食， • Ron Wayne, the middle-aged engineer at 吉，利涉大川。 Atari who had once started a slot machine company, was the third partner of Apple Computer founded April 1, 1976. Wayne then got cold feet in a week (bought out with$800). If he kept his 10% stake, at the end of 2010 it would have been worth approximately $2.6 billion.
© Minder Chen, 2011-2012
-2-
Apple 1 - 1975
天時
人 事
物
地利
© Minder Chen, 2011-2012
-3-
Power of Vision
Homebrew Computer Club Apple Computer formed April 1, 1976.
蘋果公司賈伯斯與易經中共同的創新基因
The Common Innovation DNA in Apple‟s Steve Jobs and the Book of Changes
Minder Chen Associate Professor of MIS Martin V. Smith School of Business and Economics California State University Channel Islands Camarillo, CA 93012
Minder.chen@csuci.edu minderchen@gmail.com
© Minder Chen, 2011-2012
-1-
Blue Box
• “Secrets of the Little Blue Box” • The 1971 article about phone hacking that inspired Steve Jobs and Steve Wozniak • Two Steves first venture, 1972….
© Minder Chen, 2011-2012
-5-
Packaging the Products
Apple I, 1976, Initially conceived by Steve Wozniak (a.k.a. "Woz") as a build-ityourself kit computer, Apple I was initially rejected by his bosses at HewlettPackard. Undeterred, he offered it to Silicon Valley's Homebrew Computer Club and, together with his friend Steve Jobs, managed to sell 50 pre-built models to The Byte Shop in Mountain View, California. The suggested retail price: $666. Though sales were low, the machine paved the way for the smash success of the Apple II.
Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs’ vision to ―put a computer in the hands of everyday people.‖
Apple II
© Minder Chen, 2011-2012
-7-
1977 Apple II
• Counter culture met high-tech business