Real Estate Market Analysis

1.Market AnalysisTrends Overview∙What is happening in the real estate industry? What is the current condition of the market? Are there any changes in governmental policy that can affect our business?Market Segments∙Which segments of the real estate project we are going to be working with – i.e. buyers, investors, commercial, etc? Each of these groups requires a different marketing approach to gain business. The needs, hopes and fears for each group is diverse ，and the more clearly I understand what they are, the better my marketing results will be.2.Analyze my competitionAnalyze my competition. Although all real estate projects are technically my competition, there are a specific few that can directly impact my success. These are the projects I regularly come up against in listing presentations, or that have significant market share in my geographic location.I need to ask myself who are my competitors? How do they market themselves? What are their strengths? What are their weaknesses? What do they offer? How will you deal with objections? Are they competitors in only certain market segments?3.SWOT Analysislook at our Strengths, Weaknesses, Opportunities, and Threats. find the best approach to overcome obstacles and use my assets to their fullest potential.Build a strategy to address any areas of concern from the information. After performing my SWOT Analysis I'll have a better idea of what marketing goals should be set.4. Goals Set long- and short-term goals for both my overall accomplishment and for each of my chosen market segments.5. Product Definition :Define my offer. Why would someone buy our products? What is my unique selling proposition (differentiate myself from my competition)6. Marketing Strategies and Schedule∙Messages– I will communicate to our customers the get their attention?Tell them what are our products, interested them, and help customers decide to buy our products?∙Distribution Channels-- Which channels will you use to reach your customers? Some examples of channe ls…∙Personal Networking Personal Selling∙Direct Marketing – flyers, brochures, postcards∙Gifts –closing gifts, gadgets, magnetic marketing, client appreciation parties∙Advertising –print media, website ads, directories, outdoor, television, radio∙Web Site – your own personal web site∙Publicity – press releases, articles∙E-mail – e-mail drip campaigns, personal notes∙Community Events – seminars, philanthropic, block partiesI need make a Tactical Plan -- A detailed description of each channel approach including the message and a timeframe for completion.7. BudgetI need to make a budget base on the company strategies. I need to determine what strategies I can afford to implement? Be realistic. I have to know how much money I can spend to best identify the tools and tactics I can use. Evaluation and Control∙Monitor Y our Results–Track customer and where they came from.Survey my customers, monitor your website results, etc. Which parts worked and which didn’t.Refine Y our Approach I will try many different approaches to acquire business. Some work, some don’t. Some don’t work because of timing, some are simply bad ideas. All of this information should be documented.中国房地产市场The booming of China’s real estate market seems to be a good thing as it apparently reflects her economic fundamentals. In recent years, the price of housing is high in China, in many Chinese cities, especially in the big cities. The price of housing has deviated the income level of many common people, seriously. It is common that many people should spend more than half of salary on the mortgage every month, we call those people: house slave. Even, a common person can not afford a common house in our country.案例分析: 并购One plus one makes three: this equation is the special magic of a merger or an acquisition. The key principle behind buying a company is to create shareholder value over and above that of the sum of the two companies. Two companiestogether are more valuable than two separate companies - at least, that's the reasoning behind M&A. So synergy is the logic behind mergers and acquisitions。

I think there are some factors to be considered in M&A∙If this deal can get Staff reductions, which means lower staff cost. - As every employee knows, mergers tend to mean job losses. Consider all the money saved from reducing the number of staff members from accounting, marketing and other departments.∙Economies of scale- Size matters. Whether it's purchasing a new technology or a new corporate IT system, a bigger company placing the orders can save more on costs. Mergers also translate into improved purchasing power to buy equipment or office supplies - when placing larger orders, companies have a greater ability to negotiate prices with their suppliers.∙Acquiring new technology - To stay competitive, companies need to stay on top of technological developments and their business applications. By buying a smaller company with unique technologies, a large company can maintain or develop a competitive edge.∙Improved market reach and industry visibility- Companies buy companies to reach new markets and grow revenues and earnings. Amerge may expand two companies' marketing and distribution, giving them new sales opportunities.The cultures of the two companies: the chances for success are not easy to get if the corporate cultures of the companies are very different. Whena company is acquired, the decision is typically based on product ormarket synergies, but cultural differences are often ignored.In sum, I think the success of a merger or acquisition depends on whether these synergies are achieved.。