日本商标法
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Examples of trademarks 例子
① ② ③ ④ Word mark 文字商标 Device mark, Figurative mark 图形商标 3D mark 三维标志 Composite mark (word & device) 组合商标 ( 文字和图型 )
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Provide goods or services with the same quality
提供相同的商品和服务
→ Accumulation of credit and trust by long term usage of the mark
通过商标的长期使用积累的信誉和信用
→ Guarantee the same quality of goods and services under the same mark
Acquire good image by using a mark 通过使用商标获得好的形象 → using a mark in advertisement and publicity 在广告和宣传上 → encourage purchase of goods or utilization of services 鼓励商品消费或享受服务 → the mark itself becomes to have the function of attracting consumers 商标自身具有了吸引消费者的功能
保证相同商标的商品和服务质量不变
– A McDonald's hamburger tastes the same all over Japan regardless of the shop. 如麦当劳的汉堡包不管哪个店在日本味道一样
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Advertisement 广告
Trademark Practice In Japan
日本商标 日本商标法
~Filing
procedures, Requirements for registration and Current trends~ 申请手续, 申请手续,注册条件和动向
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What is a trademark? 什么是商标?
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Risks for filing and using a mark without a search
未检索,申请和使用的危险性 The existence of prior registrations which are identical or similar 未检索,申请和使用相同或近似商标的危险性 – – – – Waste of the filing fees (the official fee and attorney fee) 浪费申请费 ( 官费和代理费 ) Waste of time 浪费时间 Risks may occur if the owner of the registered mark requests an injunction and compensation in the case of infringement of the trademark right. 发生侵权时,注册商标专用权人要求禁令和赔偿
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Trademark Law 商标法
Definitions of a trademark - §2(1) 商标定义
商标是指文字,图形,三维标志和颜色组合
– 1.用于在商业中,生产,证明或转让商品 – 2.用于在商业中,提供或证明服务
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Trademark search 商标检索
确认是否存在相同或近似商标 – 如有相同或近似商标在相同或近似商品/服务上已注册,申请 将被驳回 – 如两个近似商标在同一天申请,通过抽签决定前后 商标检索方法 – 使用工业产权电子图书馆 (IPDL) – 向日本专利律师或专利法律事务所咨询
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Before filing an application, what should be done? 申请前应做什么? A tip on choosing trademarks used in Japan 在日本选择商标时应注意
-日文有三种文字,平假名,片假名和汉字. 一个文字商标可含有 两种或三种文字
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Effects of Registering a Trademark 注册商标的作用
(1) A granted trademark right is effective throughout Japan, and its owner is able to use it exclusively in respect of the designated goods and services without exclusion by any other party. 商标专用权在整个日本有效,商标专用权人可不受他人限制在指定商品和服 务上享有专用权 (2) The use by another party of an identical or similar trademark in respect of an identical or similar range of goods or services constitutes infringement, and the trademark owner may demand that the infringer cease the infringing acts and pay damages 他人擅自在相同或近似商品或服务上使用相同或近似商标构成侵权,商标专 用权人可要求侵权者停止侵权行为和要求损失赔偿
– VIERA for National Electronics Corporation – BRAVIA for SONY
如 Docome 的I mode, au 的EZweb, VIERA松下电器株式会社的 VIERA , 索尼的 BRAVIA
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Guarantee of quality 质量保证
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Before filing an application, what should be done? 申请前,应做什么?
Make a list of proposed marks 列被选名单 Choose a couple of marks 选择几个商标 Decide designated goods/services 决定指定商品和服务 – What goods/services is the mark used for?商标使用在什 么商品和服务上? – Description of goods and services 描述商品和服务
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Examples of trademarks 例子
Corporate name
公司名称
House mark 公司标记 Family name 团体名称 Pet name 绰号
TOYOTA MOTOR CORPORATION 丰田汽车公司 TOYOTA COROLLA SPACIO FIELDER LEVIN CROWN MAJESTA ROYAL ATHLETE
Sign to distinguish goods and services from those of other parties 区分他人商品和服务的标志 e.g. Brand name 品牌名 Corporate name 公司名称 Service mark 服务商标
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Word mark 文字商标
SONY (JP Trademark Registration No. 618689, etc.) (日本商标注册号. 618689, 等.) . , . Coca-Cola (JP Trademark Registration No. 106633, etc.) (日本商标注册号. 106633, 等.)
组合商标
( 文字和图型 )
No. 733063
ห้องสมุดไป่ตู้
No. 2689084
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Not registrable marks 非注册商标
Sound 声音 Taste 味道 Fragrance 香味 → The above are not protected as trademarks under Japanese Trademark Law. 根据日本商标法,上述不受到保护
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Indication of origin 原产地的表示
Distinguish goods and services from those of other parties
区分他人商品和服务
→ A trademark indicates a manufacturer, a retailer and a service provider.商标表示生产者,销售者和服务提供者 i mode for Docomo, EZweb for au
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Device mark/Figurative mark 图形商标
No. 4652149 No. 2392335
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3D mark 3D商标
No. 4157614 No. 4164983
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What is a trademark? 什么是商标?
A trademark is used in connection with goods and services.
商标用于商品和服务
A trademark has four functions: 商标有四个功能 1. Indication of origin of goods and services 商品和服务来源 2. Guarantee of quality 质量保证 3. Advertisement 广告 4. Protection for consumer benefit 保护消费者利益
(如)
あいじん 爱 人 - 这种情况下,可同时用平假名和汉字,或其中之一 - 但要注意,即使是相同的汉字,意思和发音也许和中文不同
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Before filing an application, what should be done? 申请前, 应做什么?
Pre-filing trademark search 申请前商标检索 – To check if a mark is available in connection with the designated goods/services 确认商标是否可用在指定商品和服务上 – To foresee the possibility of registration 预见注册的可能性
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P ate nt pro fession al co rpo ra tion
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