商务英语PPT
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International Business English Correspondence Basics
I. An Introduction to the Course
1.What is Business English? 2. Business English vs. General English 3. International Business English Correspondence
2. Business English vs. General English
People study English for different purposes. Thus English falls into two categories: English for General Purposes (EGP) and English for Specific Purpose (ESP). Business English is a part of ESP and can be considered a specialism within English language learning and teaching. It implies the definition of a specific language corpus and emphasis on particular kinds of munication in specific context while General English may enpass the broad vocabulary and varieties of styles found in literature and other general reading and in the world of entertainment and the media. Individuals may have interest in the culture; desire to travel or live abroad; a feeling that language skills will be useful or lead to better job prospects.
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence means munication. When people do business at the 国际商务英语函电作为国际商务往来经常使用的联系方式， international level, they need to municate with each other 是开展对外经济贸易业务和有关商务活动的重要工具。正 through letters, faxes, e-mails, ephones, online chatting tools 确地掌握外贸英语函电的基本知识，并能熟练地加以运用， and some other modern means. Letters have been the principle and traditional channels by business firms to 是经贸英语专业学生从事外经、外贸行业必须具备的职业 exchange messages for a long time. Emails can be 技能。通过学习外贸实务中各种英文业务函件和传真以及 considered the electronic version of the letter. Today E-mail 其它文件的写作格式，商业、术语和各种不同的表达方法， has bee a primary source of munication in the workplace. Therefore, this course focuses on writing good business 使学生在提高英语水平的同时，熟练掌握对外贸易业务中 letters in the context of international business. In international 的基本技能，培养和提高他们的对外贸易业务工作能力。 trade, a business letter not only serves as a business document, but also provides a permanent record. Successful 该课程是一门理论与实践结合紧密的应用性学科。 business letters can facilitate positive and promising business dealings. This course is intended to develop skills of writing good business letter.
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the munication skills used in the workplace, and focuses on the language and skills needed for typical business munication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practicalΒιβλιοθήκη Baidureasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.
I. An Introduction to the Course
1.What is Business English? 2. Business English vs. General English 3. International Business English Correspondence
2. Business English vs. General English
People study English for different purposes. Thus English falls into two categories: English for General Purposes (EGP) and English for Specific Purpose (ESP). Business English is a part of ESP and can be considered a specialism within English language learning and teaching. It implies the definition of a specific language corpus and emphasis on particular kinds of munication in specific context while General English may enpass the broad vocabulary and varieties of styles found in literature and other general reading and in the world of entertainment and the media. Individuals may have interest in the culture; desire to travel or live abroad; a feeling that language skills will be useful or lead to better job prospects.
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence means munication. When people do business at the 国际商务英语函电作为国际商务往来经常使用的联系方式， international level, they need to municate with each other 是开展对外经济贸易业务和有关商务活动的重要工具。正 through letters, faxes, e-mails, ephones, online chatting tools 确地掌握外贸英语函电的基本知识，并能熟练地加以运用， and some other modern means. Letters have been the principle and traditional channels by business firms to 是经贸英语专业学生从事外经、外贸行业必须具备的职业 exchange messages for a long time. Emails can be 技能。通过学习外贸实务中各种英文业务函件和传真以及 considered the electronic version of the letter. Today E-mail 其它文件的写作格式，商业、术语和各种不同的表达方法， has bee a primary source of munication in the workplace. Therefore, this course focuses on writing good business 使学生在提高英语水平的同时，熟练掌握对外贸易业务中 letters in the context of international business. In international 的基本技能，培养和提高他们的对外贸易业务工作能力。 trade, a business letter not only serves as a business document, but also provides a permanent record. Successful 该课程是一门理论与实践结合紧密的应用性学科。 business letters can facilitate positive and promising business dealings. This course is intended to develop skills of writing good business letter.
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the munication skills used in the workplace, and focuses on the language and skills needed for typical business munication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practicalΒιβλιοθήκη Baidureasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.