~商务英语视听说-国家精品课程advertising优秀课件
合集下载
AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
~商务英语视听说国家精品课程advertising ppt课件
Unit 5
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Unit-3-Advertising(ppt文档)
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Worldwide Advertising Spending 2002
Corporate advertising
Corporate advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or picture, a company wants to present to the public.
$150
$129 $128
$38 $4
U.S. Japan U.K.
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Art Forms
– Painting – Sculpture – Photography – Music – Literature – Computer animation – Laser imagery – holograms
• Product advertising restrictions – National consumer protection regulations – Special rules in certain markets reflecting local cultural values.
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
Unit 5 AdvertisingPPT优选课件
the lectures began.
He would make a suggestion or two when
he read a report from his men.
in charge of …
in the charge of sb. / in one’s charge
Also present will be a person who thinks up
The shop assistant when spoken to did
not make 2020/10/18 an answer.
10
谢谢您的聆听与观看
THANK YOU FOR YOUR GUIDANCE.
感谢阅读！为了方便学习和使用，本文档的内容可以在下载后随意修改，调整和打印。欢迎下载！
•They will get everything ready tomorrow if not earlier.
(= … if they can’t get it ready earlier.)
2020/10/18
4
Lesson 18
2020/10/18
5
hand in hand
with the development of …
an idea for an advertisement, …
(=A person who thinks up an idea for an
advertisement will also be present, …)
2020/10/18
7
•With him was a man of no more than forty.
•Also attending the meeting were government
Unit5 Advertising 优质课件
1…with advertising playing only a minor supporting role
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
综合商务英语3 Unit 6 Advertising[优质ppt]
![综合商务英语3 Unit 6 Advertising[优质ppt]](https://img.taocdn.com/s3/m/81209cec011ca300a6c39092.png)
Q1:What’s advertisement?
KEYWORDS: activity introduce product business
Q2:What’s the role of advertisement?
KEYWORDS: name advantages attract people’s attention to
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜）
4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing
• •
Definition
TypesofAdvertising
QuestionsandDiscussion
HowtoAdvertise? CaseStudyonP.52us Advertising Background
Company Headquarters Reputation Problem Current task
1
没有什么不可能。（阿迪达斯）
畅想网络
Imagination Network
感谢观看！
文章内容来源于网络，如有侵权请联系我们删除。
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
Let’s read some famous advertisements, try to guess the products.
(精品) MBA 商务英语课件：Advertising
Sample Newspaper
Adverts Banners
Spam
give you more time to study information people can test before buying
read by many
you can target a market by choice of website very cheap to produce and deliver
1. The speaker compares throwing adverts into the air to
.
A. Internet advertising.
B. wasting money on advertising.
C. advertising with leaflets.
2. His first piece of advice is to
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention?
- use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
•- haveLeabharlann a memorable domain name
Adverts Banners
Spam
give you more time to study information people can test before buying
read by many
you can target a market by choice of website very cheap to produce and deliver
1. The speaker compares throwing adverts into the air to
.
A. Internet advertising.
B. wasting money on advertising.
C. advertising with leaflets.
2. His first piece of advice is to
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention?
- use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
•- haveLeabharlann a memorable domain name
unit5-商务英语视听说省公开课金奖全国赛课一等奖微课获奖PPT课件
Video
Hints4
4/68
Hints:
Safe topics: • weather, holiday, current affairs…
participate in small talks about travel, weather or accommodations;
taboo topics: • sex, religion, politics, income…
interviewer: And what about facilities
in the hotel in general?
17
17/68
TTaasskk11MMakaiknignagcaalcl all
ScKgrueipevtsints:
The bars are important. Corporate tend to spend more time in the
To travel agent or ticket office clerk: I’d like to fly to Bangkok on the 18th of next month. Can you tell me what the cheapest fare is, and when the flights are?
interviewer: Right, and what about the distance to the airport and city center? I that important?
18
18/68
Task 1 Making a call
Kevin: Yes. We’re in the east of London so we’re near City Airport. A lot of our guests have meetings in this area; they don’t want to be near Heathrow Airport or right in the city center. But it is easy to get to the center of London from here. It only takes about 15 minutes with our courtesy bus. And there’s a river of taxis, as well. interviewer: Are corporate guests interested in using your fitness center or swimming pool?
商务英语 Unit 4 AdvertisingPPT课件
“Advertising is the greatest art form of the 20th century.”
Advertising is the art of convincing people to spend money for something they don't need.
Quotations
Video
Perrier is a brand of bottled mineral water made from a spring in Vergèze, France. Perrier is naturally carbonated. Both the water and natural carbonic gas are captured independently and the carbonic gas is added in the bottling phase. Perrier claims that the level of carbonation in every bottle of Perrier is the same as the water of the Vergèze spring.
Assessment on the advertisement
• unique & distinct & creative & bold • shocking & impressive • powerful & effective • inspiring & instructive & meaningful • frightening (not suitable for children) • too exaggerated
商务知识导读PPt Unit 11 Advertising
Today, most advertising strategies focus on achieving three general goals,: 1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors' customers"; and 3) establish or modify a business' image.
STAGES OF ADVERTISING STRATEGY As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. Essential to this rather abstract process is the development of a "positioning statement," With this statement, the business owner turns intellectual objectives into concrete plans. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message's "copy platform."
STAGES OF ADVERTISING STRATEGY As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. Essential to this rather abstract process is the development of a "positioning statement," With this statement, the business owner turns intellectual objectives into concrete plans. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message's "copy platform."
商务英语视听说PPT课件
How to make a successful ad
• target your targets and know what they need
• try your best to attract your target customers
• creat a strong and sounding slogan (e.g. Just do it or We are what we wear)
easy-understood narratage
easy-caught words
Functions of advertising
functions
microcosmic
Transfer information
economic function
macroscopic
social function
cultural aesthetics
The principles of advertising
• believeble contents, be active and healthy
• unique and novel form,, be harmonious and beautiful
• have a wide variety and targeted
• make a easy-associated logo
写在最后
经常不断地学习,你就什么都知道。你知道得越多,你就越有力量 Study Constantly, And You Will Know Everything. The More
You Know, The More Powerful You Will Be
谢谢大家
荣幸这一路，与你同行