耐克全英文介绍(课堂PPT)
Air_Jordan品牌介绍PPT(PPT文档)
Controversy
• The Air Jordan line has been associated with numerous riots, assaults, robberies, and murders, such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.
• The Air Jordan XX9, desingned by Hatfield, are scheduled to release in September in both an elephant print and a knit edition. The shoe has already been debuted in the NBA by Russell Westbrook and Kawhi Leonard.
This line was created back in 1985 and there have been numerous releases each and every year, even after Michael Jordan retired from professional basketball, due to their popularity is a sneaker which is purchased by private collectors will acquire basketball related memorabilia. The Air Jordan sneakers are classified according to the year they were released to the market and by their particular model, which vary from samples, originals also referred to as OG, retros and player executive models which are also referred to as PE.
耐克公司英文简介 副本精品PPT课件
Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
He graduated with a Masters of Business Administration from the school in 1962.
1979 the first clothes Production line
NIKE AIR MAX ----Tailwind 1979
神话
Michael Jordan 1985
Company signs Michael Jordan to endorse a version of its Air shoe-the 'Air Jordan
The develop of Nike “Swoosh”
1971
1972
1985
The first Management team 1972
Waffle shoes–Moon1972
Sidney Wicks —— The first sport star who weard NIKE' sports shoes.
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.
Nike 公司中英文介绍(超全面)
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
nike公司简介英文
nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。
nike的英语介绍
Nike is one of the world’s leading sportswear and equipment manufacturers based in the United States. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. In 1973,the long distance record creator Steve. Prefontaine become the first one who wear Nike shoes.In 1978,Nike international company was set up,and advance into overseas market.Nike’s profit form $13 million in 1985 to rise to around $400 million, which growthed about 30 times.Its first name was Blue Ribbon Sports but tha t changed to Nike in 1978. Nike’s original meaning is the Greek goddess of victory. We translate it into Nike in Chinese.The name is very lucky in western eyes.It is easy to remember and read .The Nike logo,most people would call it hook,actually it’s real name is swoosh .It will lets a person think of the speed and power after using the sports products of Nike .The Nike logo symbolizes the wing feathers of Greek victory goddess,stands for the speed,also represents a dynamic and gentle. “Just Do It”,this is the advertising language of the famous sports brand Nike,which is also the connotation the brand.that is to say “do what you want to do ”,it stresses young people’s sense of themselves and emphasizes the movement itself.How it can be so successful?Firstly,the company spends an enormous amount of time and money in the technology and innovation,which make its products keep technologicl superiority. Secondly ,Nike learns to know the thoughts of consumers and resonates with them by advertisement.It use the sports start as the brand spokesman ,such as Jordan,KobeBryant,Liuxiang,Ronaldo and so on.Thirdly,Nike is also a lifestyle,for example ,the company design an app “Nike+”,the user can read his sports datas through ipod or iphone,these products can deeply attract young people.To sum up ,Nike is a great international brand,it continue to write a brilliant.Ok,that’s all ,thank you !。
NiKe公司介绍(商务英语)
Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporat e success.耐克公司是世界上领先的运动服装和设备制造商。
它使世界运动鞋的销售。
公司成立于1964年,由比尔鲍尔曼和菲利普骑士。
它的名字是蓝丝带运动,但改变了在1978年耐克。
耐克是希腊胜利女神。
它闻名的口号,只做商标,后者在1971年耐克第一次使用。
耐克英文简介
耐克英文简介NIKE英文介绍Nike, Inc. (pronounced /?na?ki?/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Ν?κη, pronounced[nǐ?k??]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.。
Nike耐克公司英文介绍PPT
THREATS
Increased awareness of human rights Growing competition Competitors attracting female consumers Mounting disapproval of alleged “corporatization” of college athletics
Make changes to improve Nike’s current labor conditions Key Publics: Foreign government agencies Nike employees Social activist organizations
TACTICS
Create an anonymous system to protect whistleblowers Specify and inform employees of their rights and responsibilities under the Nike code of conduct Provide employees with time and money to enroll in Nike’s educational programs Ensure surprise visits are a surprise
The “Swoosh” only cost $35 Memorable, simple in form, workable in all sizes, invokes a strong signal
Nike Dominance
Comparison of Annual Revenue
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2001 Annual Sales (In Billions)
耐克公司英文简介PPT课件
Can You Guass?
KEY DAYS
1962: Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes.
1964: BRS becomes partnership between Knight and William Bowerman
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
………… Knight resigned as the company's CEO
November 18, 2004, while retaining the position of chairman of the board.
Another founder
Track and field coach Bill Bowerman 1948- 1973
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.
NIKE ——1972
“Swoosh”Design——1971 The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory.
1979 the first clothes Production line
耐克全英文介绍(课堂PPT)
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Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
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That’s all. Thank you.
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Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
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Speed Explosiveness God wing
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
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Nike produces a wide range of sports equipment. Their first products were track running shoes(田径跑鞋) and basketball shoes. They currently also make jerseys for a wide range of sports including track & field(田径), football, baseball, tennis, soccer, lacrosse（橄榄 球), cricket（曲棍球）, and golf.
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
nike的品牌发展史介绍PPT
目录
一、品牌简介 二、品牌大事记 三、品牌发展史
1.logo演变 2.广告语 3.分子品牌 4.品牌推广
四、SWOT分析 五、经营策略 六、中国市场发展
一、简介
NIKE英文原意指希腊胜利女神。
NIKE是全球著名的体育用品品牌，中文译为耐克。总部位于美国 俄勒冈州 1963年,[俄勒冈大学]毕业生比尔·鲍尔曼和校友菲尔·奈特共同创 立了一家名为“蓝带体育用品公司”(Blue Ribbon Sports)的公 司,主营体育用品。 1972年,蓝带公司更名为耐克公司,从此开始缔造属于自己的传奇。 NIKE是一家体育用品生产商，主要生产运动鞋、运动服装、体育 用品，现今全球最大的运动鞋品牌。
三、品牌推广
耐克代言人 篮球：乔丹、掘金的坎比、马刺的芬利、斯塔德迈尔、马里昂、JAMES、科比、诺维茨 基、安东尼、小奥、马布里 足球：罗纳尔多、罗纳尔迪尼奥、小小罗、伊布、费戈、范尼、卡洛斯、马奎斯、马克莱 莱、费迪南德、普约尔、吉拉蒂诺、罗宾森、德罗巴、卡纳瓦罗、阿德、朴智星、马晓旭 网球：费德勒、纳达尔、莎拉波娃、小V、阿加西 高尔夫：泰格·伍兹 自行车：阿姆斯特朗 田径：史蒂夫·普里方丹 刘翔
二、品牌大事记
1967年 Knight与Bowerman开设蓝带体育公司，注册成BRS, Inc. 1969年 全年销售额接近30万美元，Knight辞去波特兰州立大学教授职位，全身投入BRS, Inc.。 1970年 Bowerman 以橡胶spikes作实验，把液态的橡胶混合物倒进妻子的焗窝夫饼器内，其后创作 出成窝夫鞋底('waffle' sole)。 1971年 BRS公司与Onitsuka Tiger的关系转坏，令Knight开始创造一只运动鞋新品牌。Knight聘请 了波特兰州立大学一位平面设计学生Carolyn Davidson设计新品牌，并把品牌放在鞋的侧面。她获得 35美元的薪酬，在耐克工作了数年，直至耐克需要一家广告公司的服务为止。12年后的1983 年， Davidson在一顿午餐上收到一只镶有钻石及Swoosh标志的金指环，一张证书，及未有透露数量的耐 克股票，以表扬她设计Swoosh标志对耐克的贡献。 1971年 除了新标志外，BRS公司亦需要为其新产品定一个新名字，十多个建议，包括Knight最喜爱的 'Dimension Six'皆遭受拒绝，直至Jeff Johnson想到耐克，希腊胜利女神的名字。 1972年 首件耐克产品，以Swoosh为记认，送到俄勒冈州Eugene，供参加美国奥运田径选拔赛的选 手使用。 1973年 美国纪录保持者Steve Prefontaine成为首位穿著耐克跑鞋的主要径赛运动员，并使不少他的 队友转用耐克鞋，直至他在1975年5月30日逝世为止。 1974年 推出The Waffle Trainer，很快成为美国最畅销的训练鞋。 1977年 耐克 印刷广告引入标语‘There is no finish line’，大受欢迎，并因应顾客需求推出海报版 本。 1978年 网球选手“坏孩子”麦根莱与耐克签约。 1979年 耐克的空气软垫 Air 技术，由发明者M. Frank Rudy取得专利，首次应用在Tailwind跑鞋上 ，
有关于NIKE介绍的PPT
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
Follow me to know about Dunk
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That’s all. Thank you.18Fra bibliotek1112
• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
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• Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
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Nike produces a wide range of sports equipment. Their first products were track running shoes(田径跑鞋) and basketball shoes. They currently also make jerseys for a wide range of sports including track & field(田径), football, baseball, tennis, soccer, lacrosse（橄榄 球), cricket（曲棍球）, and golf.
耐克
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创 始 人
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Play by the rules. But be ferocious.
按规则游戏。 但是一定要骁勇善战。
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耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
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Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
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By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷 广告媒体).
Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
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Speed Explosiveness God wing