耐克全英文介绍(课堂PPT)
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
7
8
9
• Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
13
14
15
Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
5
6
Nike produces a wide range of sports equipment. Their first products were track running shoes(田径跑鞋) and basketball shoes. They currently also make jerseys for a wide range of sports including track & field(田径), football, baseball, tennis, soccer, lacrosse（橄榄 球), cricket（曲棍球）, and golf.
11
12
• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
耐克
1
创 始 人
2
Play by the rules. But be ferocious.
按规则游戏。 但是一定要骁勇善战。
3
4
耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
16
Speed Explosiveness God wing
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
10
wk.baidu.com
By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷 广告媒体).
17
That’s all. Thank you.
18
8
9
• Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
13
14
15
Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
5
6
Nike produces a wide range of sports equipment. Their first products were track running shoes(田径跑鞋) and basketball shoes. They currently also make jerseys for a wide range of sports including track & field(田径), football, baseball, tennis, soccer, lacrosse（橄榄 球), cricket（曲棍球）, and golf.
11
12
• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
耐克
1
创 始 人
2
Play by the rules. But be ferocious.
按规则游戏。 但是一定要骁勇善战。
3
4
耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
16
Speed Explosiveness God wing
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
10
wk.baidu.com
By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷 广告媒体).
17
That’s all. Thank you.
18