商务英语广告作业.ppt
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❖ The ad is very convincing.
What media is the ad in?
❖ TV ❖ Internet
Does the ad introduce you to buy the product or does it promote sales around
you?
❖ If I have the plan to buy a car, I would choose it after I look at the ad. Because safety is the most important thing for drivers.
fashionable which stands for a high-quality life.
What is the core value involved in the ad?
❖ Driving involves danger sometimes,so we should cherish our lives, and buy a safe car.
Who is the targeted audience?
❖ People who want to buy cars.
What kind of a brand image does this advertisement set up?
❖ The car is very safe. ❖ Also, the car is very gorgeous and
Hale Waihona Puke Baidu
What kind of advertisement does it belong to?
It’s a commercial advertisement.
What message does this advertisement convey?
❖ Senses danger and increases braking power. ❖ The car is very safe.
❖ Now here it is. With a powerful braking system, it makes you believe that you are safer in this car.
Is there any creative thinking in the ad?
❖ There is a image of Death who feels sorry for the driver, because he thinks the driver is in danger. But the driver escaped amazingly because of the excellent performance of the car, which made Death very disappointed.
What media is the ad in?
❖ TV ❖ Internet
Does the ad introduce you to buy the product or does it promote sales around
you?
❖ If I have the plan to buy a car, I would choose it after I look at the ad. Because safety is the most important thing for drivers.
fashionable which stands for a high-quality life.
What is the core value involved in the ad?
❖ Driving involves danger sometimes,so we should cherish our lives, and buy a safe car.
Who is the targeted audience?
❖ People who want to buy cars.
What kind of a brand image does this advertisement set up?
❖ The car is very safe. ❖ Also, the car is very gorgeous and
Hale Waihona Puke Baidu
What kind of advertisement does it belong to?
It’s a commercial advertisement.
What message does this advertisement convey?
❖ Senses danger and increases braking power. ❖ The car is very safe.
❖ Now here it is. With a powerful braking system, it makes you believe that you are safer in this car.
Is there any creative thinking in the ad?
❖ There is a image of Death who feels sorry for the driver, because he thinks the driver is in danger. But the driver escaped amazingly because of the excellent performance of the car, which made Death very disappointed.