大学商务英语课件Unit-2-Selling-online

Online shopping
tips
Check out the terms of the deal, like refund policies and delivery dates. Can you return the item for a full refund if you’re not satisfied? If you return it, find out who pays the shipping costs or restocking fees, and when you will receive your order. Sellers are required to ship items as promised or within 30 days after the order date if no specific date is promised.
Vocabulary B Make phrases that match definitions 1 – 7.
Shopping Online
credit card
guarantee
cooling off
stock
money back
period
method of
credit
interest-free
Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.
2.1
• You set up the online book-selling company which became . What do you need to create a successful online business?
• SM: Well, there’s really, erm, two big questions here, and it relates to sales and to profits. So, if I deal with the sales first, to be a successful online business you really need to,er, achieve lots of sales and for that there’s many things you need to
The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock. Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be "cyber" smart and make your online experience safe.
You may have security problems with using credit cards and find yourself paying for things you did not buy.
You may enjoy shopping in real shops. You may like the feeling of walking in the supermarket with a shopping cart.
details
out of
service
after sales
payment
1 the time when you can change your mind and cancel an order 2 the name, number and expiry date on your credit card 3 the way you choose to buy the goods you want 4 when you can pay some time after you buy, but at no extra cost 5 when the goods you require are not available 6 a promise to give your money back if you are not happy 7 the help you get from a company when you start to use their product
Skills (reaching agreements)
Case Study (negotiate & e-mail)
Starting up A Do you enjoy shopping? Do you shop online?
B Which of the following goods do you think are suitable to be bought online?
Online shopping websites
Starting up
C
Why do some people prefer not to buy goods and services online?
You may find that goods are not suitable when they arrive or get things you did not order.
Website:
should be easy and quick to use and provide lots of information about product and good because customers want value for money
Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while name-brand items with “too good to be true” prices could be counterfeits.
Listening
Selling online
What does a successful online business need to do in order to achieve lots of sales and do a fantastic job for customers so that they tell each other and keep coming back?
Unit 2 Selling online
Quotation
This quotation means a bad business idea will not work any better just because it is being used as the basis for selling via the Internet. The technology will not, in itself, make up for any deficiencies.
Online shopping
tips
Know who you’re dealing with. Anyone can set up shop online under almost any name. Confirm the online seller’s physical address and phone number in case you have questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
Delivery service: should be fast and reliable
Customer service: when things go wrong, it’s important
to have an excellent customer service team to deal with enquiries on the phone or by e-mail
Know what it will cost. Check out websites that offer price comparisons and then, compare “apples to apples.” Factor shipping and handling — along with your needs and budget — into the total cost of the order. Do not send cash under any circumstances.
Overview
Starting up (online shopping)
Vocabulary (Online Shopping)
Reading (Virtual Pocket
Money)
Listening (online selling vs. high street selling)
Language Review (must, need to, Have to, should)
Vocabulary A Choose the correct word to complete each sentence.
Shopping
Online 1. We offer a ___d_is_c_o_u_n_t___ to customers who buy in bulk. 2. We ask customers who are not fully satisfied to _r_e_t_u_rn__ goods within seven days. 3. In order to get a full __re_f_u_n_d__, customers must send back goods in the original packaging. 4. Goods will be _d_e_s_p_a_tc_h_e_d_ within 24 hours of your order. 5. Goods are kept in our _w_a_r_e_h_o_u_s_e_ until ready for delivery. 6. Products and services offered at a large discount are generally a(n) __b_a_r_g_a_in___.