SWOT分析英文版及案例

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OPPORTUNITIES
THREATS
SWOT Analysis Matrix (recommended)
Strengths
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Weaknesses
•… •… •…
Opportunities
•… •… •…
Options
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Now, they decided to perform a SWOT analysis in order to perform the best decision-making for all
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the problems that they faced! Of course they need your
S O
W
T
Weaknesses
• Factors that are within an organization’s control that detract from its ability to attain the desired goal. • Which areas might the organization improve?
SWOT Analysis
S
O
W T
Strengths
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
SWOT Analysis
Threats
•… •… •…
ST WT
(Adjust) restore strengths (Survive) turn around
When to use SWOT analysis?
Problem solving Strategic Planning Product evaluation
SWOT analysis
• Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre
SWOT Analysis
S O
W
Threats
T
• External factors, beyond an organization’s control, which could place the organization mission or operation at risk. • The organization may benefit by having contingency plans to address them if they should occur. • Classify them by their “seriousness” and “probability of occurrence”
Now is your
show time!
Review of SWOT analysis
Review
• What is SWOT analysis?
S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
What is SWOT analysis
• A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. • It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective.
Step 4 List S, W, O, T in the SWOT Matrix
5
Step 3 Create a workshop environment Step 2 Allocate research and information-gathering tasks Step1 Establish the objectives
HELPFUL
To achieving the objectives INTERNAL FACTORS
HARMFUL
To achieving the objectives
STRENGTHS
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WEAKNESSES
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EXTERNAL FACTORS
help!
Rules
• • • • • Using SWOT analysis grid (neFra Baidu bibliotekt 2 slides) Two groups Using paper 10 minutes for analysis 10 minutes for decision making
SWOT Analysis Matrix
Starting position
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case
These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the patients
Starting position
Competitor evaluation Decision Making (with force field analysis) Situational Analysis
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How to do SWOT analysis- steps
step 5 Evaluate listed ideas against objectives
SWOT Analysis
O
S
W T
Opportunities
• External attractive factors that represent the reason for an organization to exist and develop. • What opportunities exist in the environment, which will propel the organization?
Simple rules for a successful SWOT analysis
• Keep your SWOT short and simple • Avoid unnecessary complexity and over analysis • There is little point in listing an Opportunity (O) if the same opportunity is available to competitors • It is pointless to say you have Strengths (S) if your competitors have the same
What kind of mistakes may we often make in SWOT analysis?
An unclear goal Maintaining too narrow of a focus Neglecting input from others Performing an analysis only once Reliance on SWOT as a holistic diagnostic strategy
Options
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SO WO
Options ST
Threats
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WT Options
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steps
• Step 1: Purpose of conducting SWOT analysis
• Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors
Simple rules for a successful SWOT analysis
• Be realistic about the strengths and weaknesses of your organization • The Analysis should distinguish between where your organization is today, and where it could be in the future • Be specific. Avoid grey areas • Always analyse in relation to your competition
steps
• Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate • Step 4: SWOT matrix
SWOT Analysis Matrix
Strengths
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Weaknesses
•… •… •…
Opportunities
•… •… •…
(Offensive) make the most of these
(Defensive) watch competition closely
SO WO
Thank you!
SWOT Analysis
case
The facility was old
There was a lot of paper Work and bureaucracy
The building was really small 2 1
3
4
The staff lack of motivation
5
Health Center
case
the establishment of a new advanced hospital in the city made the situation even worse
Starting position
case
So the health Center may can’t achieve it’s mission