8127商务英语阅读试题A工具利器

试卷编号：8127 座位号

浙江广播电视大学2006年春季学期期末考试

《商务英语阅读》试题

2006年7月

Part I Multiple choice

Complete the sentences by choosing from the words below each sentence （每小题1分，共20分）

1. The continued prosperity needs ___________.

A. management

B. corporation

C. innovation

2. Asian car companies ________ to attract the discerning western buyers. A. develop cheaper cars

B. produce competitive advantages

C. turn to efficient methods

3. Accounting firms frequently _________ their audit clients. A. buy management skills from B. sell consulting services to C. provide audit assignment for

4. The person who is responsible for an individual bank is called _______. A. bank manager B. financial advisor C. accountant

5. _______ means using the Internet and a website to promote products or services. A. On-line support B. Web support

C. Advertising on the web

6. Mass media promotion aims to influence public perception, not only target _____. A. competitors B. consumers C. products

7. Owing to both domestic circumstances and foreign influences, ______ is no longer the principal contradiction.

A. production level

B. class struggle

C. socialist construction

8. Some organizations can completely redefine ______ they conduct business to achieve superior competitive advantage.

A. what

B. when

C. how

9. By studying business, you can become ______ and investor and be a better employee. A. informed a consumer more B. informing more consumers C. a more informed consumer

10. The factors of supply and demand generally ______ the price that consumers pay producers for goods and services.

A. add to

B. influence

C. cut down 11. Markets are ______ as consumer and industrial markets.

A. classified

B. classifying

C. classifies

12. The ______ could be the precursor to a potential global monetary unit in the second half of the 21th century.

A. euro monetary unit

B. American dollar

C. pound sterling

13. International business encompasses all business activities that involve _______. A. exchange within national boundaries B. exchanges outside national boundaries C. exchanges across national boundaries

14. A nation ’s ______ is the difference between the flow of money into and out of the nation. A. balance of trade B. balance of payments C. payment of balance

15. Labeling provides customers with product information, some of which is required by _____. A. law B. customer C. company

16. Human resources management decisions and policies should be based ________. A. on the requirements of a job B. by the job ’s requirements C. to a job management

17. The four types of corporate culture illustrate the relationship of ______. A. employees and how they look at their organizations. B. cultures and family

C. incubator and businesses

18. Managers hired away from other firms may bring new ideas but may ____ existing employees.

A. isolate themselves from

B. integrated themselves with

C. turn to

19. Organizational charts show employees where they _____.