BEC口语总结(口语书各主题总结)
BEC高级口语总结(个人精华版)
一、员工管理(1) 激励员工，提高工作效率短语: staff motivation，working efficiency措施：financial: bonus, good salary, stock options,Benefits system: family-care allowance, sick pay, transport subsidy, relocation expenses, holidayallowance, overtime payCareer development: training，promotion，flexi-time，Psychology: acknowledgement from above, a more challenging jobOthers: comfortable working environment, first-class air travel, paid holidayTravel chances作用：•Training, for career aspirations.• Acknowledgement form above:satisfy staff’s psychological needs.•Flexi -time:Advantages: For staff, it can improve staff satisfaction level.This not only helps staff keep a better balance between life and work, but also can save them alot of time and money on road, so that they can control their hours better, and reserve time forfamily, hobbies and other private affairs. It’s especially useful for those living m iles away fromtheir working place, and those who have heavy family burdens.For companies, it can reduce office space and overheads.Disadvantages:(1) It’s not suitable for everyone because it demands lots of self-discipline and self-motivation.(2) Without supervision 监督管理system support and competition from colleagues, staff willfind it hard to stay motivated.(3) Many family environment isn’t suitable for home working. These may lead to low efficiencyand poor performance which will seriously affect our company’s development.Solutions:(1) People should have a computer at home with access to the Internet so that they can get intouch with the head office at any time.(2) Meetings should be arranged regularly for face-to-face communication and the share of ideasto encourage staff interaction.(3) Performance appraisals should be conducted on a regular basis to check staff’s workprogress and to see whether they manage their time well.Working at office:Staff will get more chance to communicate with each other, share knowledge and ideas….•Good salary: it represents a decent and comfortable life, and social status•Comfortable working environment: working condition is crucial for the health and safety of staff•promotion: encourage staff to continue their efforts步骤：•了解员工的喜好：A staff survey should be conducted to identify 支持，认出，识别staff’s requirements and expectations, and to find out their likes and dislikes about the company. •对不同的员工有不同的激励方式：Provide different incentives 动机，刺激，激励的for different staff. To motivate someone with strong career aspirations志向，抱负，强烈的愿望, we can provide promotion. When they make a great achievement, they will be promoted to a higherposition. For those who are not interested in management, we can introduce financial reward system. As forsenior managers, we can suggest stock option, longer paid holiday, first-class air travel, private car, etc.Besides, flexi-time and family-care allowance should be provided for those with heavy family burdens. In aword, staff should be motived according to their needs and preferences.The importance to a company of having well motivated staffFirstly, well-motivated staff often work harder, think more creatively, and are willing to take moreresponsibilities, all of which are essential for /to the development and success of a company.Secondly, well-motivated staff can also help stimulate刺激，激励 their colleagues’ morale andcreate a dynamic working environment where everyone are encouraged to put their talents intofull play. This helps a lot to bring out the potential and creativity of individual and maximize thecollective force of a team.Thirdly, making staff motivated also can encourage efficient internal communication, and create apleasant atmosphere sharing mutual help and understanding.员工的晋升短语：promotion晋升时的重要考虑因素：•领导才能：leadership qualityA prospective 预期，未来，可能的candidate must demonstrate outstanding qualitiesof leadership, such as directing a team, coordinating the relationship among colleagues,allocating tasks, nurturing培养 talents. Because people on managerial positionsdetermine the performance of both individual and the company. (Because people onsenior positions can directly affect the company’s future performance).•良好的教育背景：good education background: A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge thatwill be gained in the future work.•相关工作经验：working experience: People without relevant workingexperience won’t be able to direct their subordinates. In today’s cut-throat market, animproper instruction may crash the whole company.•个人品质：Absolute loyalty and commitment to the company have alwaysbeen priorities. An ideal candidate must demonstrate the merit of regarding himself asa contributor rather than a taker to the company.怎样获得晋升机会：•发展工作相关技能develop work-related qualitiesThese qualities include Professional skills and managerial abilities. Professional skillsguarantee excellent job performance, while managerial skills and abilities,contribute to successful team work.•个人品质personal qualitiesPersonal qualities such as absolute loyalty to the company, a strong sense ofresponsibility are also necessary when seeking an opportunity of promotion. In aword, you should present yourself as a contributor to the company rather than ataker, and take every chance to demonstrate to your boss your desire andcompetence for being a leader.•从你的领导那里学习，了解个人优势和劣势Learn from your superior, and find out the differences between the two of you, make constant efforts to promote your strengths and make up for the shortages.公司应当制定合理的提拔政策：•从内部晋升 promote from within instead of external recruitment好处，原因：•there are abundant human resources we can make full use of.•Furthermore, external recruitment needs extra costs and time fortraining•Recruiting external candidates will undermine the morale andproductivity of our employees, while promoting someone from withinhas a motivating effect. It can serve as a reward for staff withoutstanding work performance and encourage people to continue theirefforts.•On the whole, promotion-from-within contributes to both thecareer development of individual and the overall growth and success ofour corporation.措施：However, as a coin has two sides, promotion-from-within, sometimes ,can lead to internal conflict among employees.guarantee fair competition.• A clear description for the requirements of the job should be given, involving professional skills, relevant working experience, educational background, andpersonal qualities as well as track record.• Set up a sound appraisal process and a fair promotion system. Make sure that all members are evaluated openly and honestly and their promotion is onlybased on their contribution to the company, rather than race, sex, or otherirrelevant criteria. As we all know, discrimination can largely under'mine逐渐削弱the morale and satisfaction of its victims, and even force them toquit their jobs.• Secondly, people in charge of interviewing should be someone who has experience in associating with people from different background, who isrighteous and can avoid personal bias and discrimination.Personnel management: the importance of internal promotion as an incentive for staff•员工的培训制定培训计划时，需要考虑的内容•Identify training needs:When arranging a training programme, it’s very important for you to fully understand your staff’s requirements, and the results they expect to achieve from the training. You need to have a deep talk with your staff and encourage them to write a personal development plan from which you can identify their career aspirations and training needs. Getting staff positively involved in this process will make them feel valued and respected and in turn they will take more seriously the opportunity of learning new skills and make the utmost of it. •Divide staffAfter pinpointing 准确描述，精确的your goals, the next task for you is to divide your staff into several groups according to their personal abilities and then train them towards different goals. For staff with a high level of skills you should train them towards the managing direction, however for those who have relatively weak abilities, you should focus on improving their basic skills and knowledge.(3) CostsBesides, you need to set up a clear budget beforehand, and take it into account all the time. The amount of budget directly determines what level of training you can use and how you will arrange it.普通培训•Language training: The globalization of economy and wide-spread international cooperation have made English an indispensable 必需的，必不可少的tool for business people. As we all know, language is a central element in communication. Staff who can speaka fluent foreign language are more likely to build a good relationship with their foreign clientsand achieve excellent performance in overseas transactions. On the contrary, it may pose a barrier to your job and even results in conflicts if you can’t communicate in a way that can be accepted or understood by your clients. Therefore, foreign language ability is of great importance for the development of both individual and the company.•Time management:•E-commerce:•Management skills:新员工培训如何使培训更有效in today’s cut-throat 激烈，凶残market./competition.How to achieve an effective cooperation within a company (improve teamwork)Firstly, set up a clear objective, and let staff know exactly what each member should do during the cooperation and what results they are expected to achieve.Secondly, try to 哦foster 培养a spirit of teamwork among the whole workplace, and let members from different departments and levels realize the importance of team work and the significant strengths of cooperation so that a good atmosphere of mutual trust and help will be created. To achieve this, we can conduct some outdoor activities like rafting, sailing, and rock climbing to promote team spirit. These activities will not only increase staff’s problem-solving abilities but also can make realize the limitation of individual so that they will appreci ate others’ capabilities better.Thirdly, company should open supportive channels to encourage efficient internal communication. Organise leisure activities, like a tea party to promote face-to-face dialogue in a open, sincere, friendly and staff-oriented atmosphere where everyone can express their opinions freely.When all the members develop a strong awareness of cooperation, they would make joint efforts to achieve their common goal and ensure a higher level of performance.2.弊端：A.信息交流不充足Inadequate information exchange makes it tough for staff to 了解最新情况，并列的keep abreast with/of what is happening in the company.B.交流环境官僚化，不开放Existing bureaucratic management stule creates an unequalcommunication environment which focuses too much on giving orders rather than sharing ideas.5. 加强沟通的重要性As an effective way to enhance mutual trust and understanding and to create a dynamic working environment, internal communication undoubtedly has lots ofadvantages.(1) It helps staff keep track of 跟踪，知晓情况，追踪possible problems in their own workand make sensible adjustments at the right time. Besides, they can also usethe ideas and opinions from others to improve their future performance.(2) It also provide a platform for staff to show their talents and put their ideas across other, sothat they can acquire recognition and appreciation from your boss(3) Praise and compliment from above will in turn gives people a strong sense of honor andaccomplishment, which will impel them to work harder.Therefore, internal communication is of great significance for the development of both individual and the company.The importance of involving staff in setting the objectives of a company’s business planA: Firstly, Getting staff involved in the objective-setting process will make them feel valued and respected.You actually have fostered a spirit of teamwork and every member who belongs to the team share a common objective. In a team, people work more systemically andcoordinate better with each other. This helps bring out the potential andcreativity of individual and maximize the collective force of a team. Secondly, The communication among your staff will be greatly enhanced and a good atmosphere of mutual trust and understanding will be created.All of these benefits will in turn bring out a higher working efficiency and better job performance, both of which are essential for the accomplishment of your goals.How to ensure effective communication.As the leader of the company, you should open supportive channels to encourage internal communication. Firstly, organise leisure activities, like a tea party to promoteface-to-face dialogue in a open, sincere, friendly and staff-orientedatmosphere where everyone can express their opinions freely. Managersshould be encouraged to sharing information with their subordinates. Theyshould let employees keep abreast with what’s happening in the company, sothat they can make provision for any possible changes before they actuallyoccur. Secondly, excessive competitions between units may hoard, ratherthan share information. To avoid this, a supervision mechanism thatsimultaneously rewards and disciplines knowledge-sharing activities shouldbe put in place.(11)招聘与求职招聘找什么样的人experienced, have excellent communication skills, hard-working, enthusiastic about, outgoing.怎样找到合适的人1.选人方式External recruitment：A good way to revitalize the organisations. Applicants hired from the outside can be a source of new ideas and may bring along with them the latest knowledge acquired from their previous employment.Dis: There are so many uncertainties. It will cost us a lot of money and time in training, and it may undermine the morale and productivity of the in-house employees.Promotion from within: promoting someone from within has a motivating effect. It can serve as a reward for staff with outstanding work performance and encourage people to continue their efforts.Dis: promotion-from-within, sometimes, can lead to internal conflict among employees and have the potential for creating tension, breakdown rather than fostering cooperation and support.2. 招聘方法Put advertisements on newspapers, and internet. Because of low cost and wide coverage Internet has become a convenient and effective tool for recruitment, which can reach a large audience of potential candidates.We can also outsource it to professional recruitment agency, which can save us a lot of time and efforts.3. 吸引员工的方法A decent salary, financial benefits: bonus, paid holiday, sick pay, systematic career development plan.4. 树立公司的名誉Make the company known in your field. Organisations that enjoy good reputation in the business have greater competitiveness in attracting prospective candidates than their competitors.招聘员工时需要考虑哪些因素 (晋升的条件)1.工作经验（working experience）A prospective candidate must have rich experience in relevant working field. His performance in previous work helps us a lot in examining his capabilities and in determining whether he is competent for the job. Besides, applicants with abundance experience will also save us a lot of time and money on training.2.个人品质（Personal qualities）High loyalty and commitment to the company have always been priorities. A perfect applicant should demonstrate the merit of regarding himself as a contributor rather than a taker to the company.3. 教育背景和学术成绩（Education background and academic achievements）A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge that will be gained in the future work. The certificates and achievements he has gained are the evidence of his basic knowledge and skills. These are especially important for graduate recruitment and for job which requires lots of expertise.求职如何准备面试1.研究招聘广告（Study the job advertisement）Read between the lines and interpret what kind of person and what qualities the job really asks for.2.了解要面试的公司（Learn about the company）Collect relevant information about the company have you applied for, such as its history, background, culture, short-term and long-term goals. Equipping yourself with all of the detailed information will help you perform better in the interview.3.了解个人优势Do a thorough evaluation about yourself to identify your priorities and to identify your strengths and weaknesses and to determine whether you are competent for the job. Prepare a brief introduction about yourself, as well as some real-life situations that can manifest your talents and capabilities.4.心理准备（Psychological preparation）Don’t take the results too seriously. Regard it as a chance to acquire experience and improve self-confidence. You can calm yourself down by taking deep breath and by treating it as an ordinary talk with old friends rather than an interview with examiners.5. 着装，举止（Appearance， clothes, manner）A decent dressing and elegant manners help you leave a good impression on the interviews. This has direct influence on the results and your career prospect. Besides, good looking can also largely enhance self-confidence.选择工作需要注意哪些1. Working conditionsWorking conditions can largely affect staff’s performance and efficiency. In a pleasant environment, staff are more productive and efficient and are more likely to bring out their potential and creativity.2. Management systemIn an advanced and people-oriented management style, staff will feel free to express their opinions, communicate with each other openly and create a dynamic atmosphere, which is essential for the success of a company.3. Career opportunityI prefer to work in a company which provides lots of training opportunities for staff to improve their professional skills and personal qualities. These are indispensable for their career development.4. SalarySalary represents your quality of life and social status.5. Additional benefits6. line of business: must be related to my educational background.7. location of the premises ( shouldn’t be too far away from home, and transportation there isconvenient)（6）降低工作压力短语：heavy workload，pressure, time managementHow to manage a heavy workload effectively, how to cope with pressure in work自己： 1. Training courses should be arranged to improve staff’s time management skills so that they can work more efficiently and reserve more time to relax themselves.2. Establish sports facilities and organize sports activities to enhance staff’s health awareness and to improve their health condition.3. Learn some useful tips to relieve the bad feelings, like listening to soft music, taking deepbreath, etc.公司：4. Introduce better benefits system, involving family-care allowance, and flexi-time to alleviate staff’s burden caused by family, so that they can save more energy to cope with the stress on work.5. Besides, a psychological consultancy is also needed to care about staff’s mental health.The importance of being able to cope with the stress in a jobA: In today’s cut-throat market, businessmen tend to take an increasing number of responsibilities and constantly bear the burden of heavy workload. If they can’t cope with the stress appropriately, it will not only result in low efficiency and poor performance at work but also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company. Therefore the ability to cope with the stress in our jobs is one of the necessary skills that everyone should acquire in today’s business world. A strong anti-pressure ability can help us remain dynamic and motivated even in face of big challenges. On the other hand, it will also help us keep a better balance between life and work. Therefore, ….. is of great importance, because it will benefit your whole life.（7）时间管理1. 加强时间管理的重要性：The importance of time managementIn today’s cut-throat market, businessmen tend to take an increasing number of responsibilities and constantly bear the burden of heavy workload. If they can’t manage their time well, it will not only result in low efficiency and poor performance at work but also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company. Therefore, the ability to control and arrange working hours is one of the necessary skills that everyone should acquire in today’s business world. A excellent time management ability can help us remain dynamic and motivated even in face of big challenges. From the perspective of family life, it will keep a better balance between life and work. Therefore, time management is of great importance, because it will benefit your whole life.2. 时间管理方法1. Make a list of tasks that you need to accomplish at the outset of each day and rank all tasks in order of importance and urgency. This helps us identify our priorities and avoid wasting time on trivial matters.2. Make a sensible allocation of time and effort for each part of your businesses. This requires you to find out your prime time and leave it for your top priorities. During this creative time, you can achieve 80% of results with only 20% of the effort.3. Before starting your work, you should first make your office and desk neat and comfortable. This can help you stay motivated and bring out your potential and creativity.（9）工作安全与员工健康现状：1. some employees lack self-protection awareness and violate regulations and rules frequently.2. Many overused equipment is still in operation without proper maintenance and upgrade.原因1. Because of our lack of effective means of safety communication, supervisors can’t explain thoroughly the correct working procedures, potential hazards to staff.2. Inadequate inspection on working facilities also reflects managers’negligence in safetyproblems.加强公司安全管理应做哪些工作？适用员工Safety and health training is very important, especially for those handling hazardous chemicals, dangerous machines, or working in environment with potential dangers.A. 怎样提高员工的安全意识：1. 参加培训(1) Inform staff of relevant rules and regulations, and demonstrate to them the correct operational methods of office facilities. We should also warn them what serious consequences it may cause if they don’t follow rules.2. 举办考试(2) Examinations and seminars should be organized to constantly strengthen staff’s self-protection awareness.3. 建立监督机制 A supervision mechanism should be put in place to enforce the implementation of rules and regulations and to discipline those who violate so that they will not commit the same mistake again.B。
BEC中级口试话题归纳总结
B E C中级口试话题归纳总结内部编号：（YUUT-TBBY-MMUT-URRUY-UOOY-DBUYI-0128）BEC中级口语题目及答案归纳first impression is vital. We should be neatly dressed to leave a good impression on the audience.you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork (mutual trust, full co-operation)1. What is important when managing a projectEncouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead tolate completion.On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teamsVariety of experiencePersonal qualitiesAttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion (selecting new applicants for candidates)Work- related qualities(专业素养)Personal qualities(人品)Current performanceExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WHEN…Selecting applicants for a jobWorking experiencePersonal qualitiesI choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTANT WHEN…(常考)Preparing for a job interviewStudying the job advertisementFinding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewerthat you have all the qualifications required, so you are the rightsort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns andfuture pla ns. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidencein you.What is important when aiming to retain good staffWhat is important when aiming to reduce staff turnoverWhat is important when motivating staffPleasing work environmentCareer opportunity/development/structure(1\2\3)Flexible working hoursFinancial benefits(1\2\3)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospectsReading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up withthe latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference(Presentation) Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about aparticular field ,or come from big multinationals, theconference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with bea utiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workTo ensure the success of the presentation, some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a careerQualificationsFuture trendsInterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competitionPricing policesAdvertising strategiesQualityWhat is important when aiming to reach new marketsMarket research /Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whether there’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new productCostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..Themount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new productsCostDemandCompetition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, youmight soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)What is important when packagingimageproduction processconvenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance tooffer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What do you think is the basic objective underlying all promotionI think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promotional alternativesThey are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户Do you think it’s necessary for a company to establish a good long-term relationship with its clientsYes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a businessWhat is important when choosing retail premises to rentLocal workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair参加展销会需考虑哪些要点Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicativeskills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair展销会展位布置需考虑哪些要点AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients（organize outdoor activities户外活动、商务活动）Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentationHow important is it for a company to have regular meetingsVery important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/program) for newstaff(students/appraisal\measure/evaluatea training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the companyThe growth of the company depends on the development of its staff.on issues/topics like XXXX, which are important when holding a training programam with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。
BEC商务英语经典口语总结1
BEC商务英语经典口语总结1bec的口语是考试的一个重要板块，为了关怀大家在口语中拿分，下面我给大家带来BEC〔商务英语〕经典口语〔总结〕，希望对大家有所关怀。
BEC商务英语经典口语总结1Are you by yourself?你一个人来吗?Come to the point!有话直说!Do you accept plastic?收不收信誉卡?Does it keep long?可以保存吗?Dont be so fussy!别挑剔了!Dont count on me!别盼望我!Dont fall for it!不要上当!Dont get me wrong!你搞错了!Dont give me that!少来这套!Dont lose your head!别乐昏了头!Dont over do it!别做过头了!Dont sit there daydreaming!别闲着做白日梦!Dont stand on ceremony!别太拘束!Drop me a line!要写信给我!First come first served!先到先得!BEC商务英语经典口语总结2Get a move on!快点吧!Get off my back!不要嘲讽我! Give him the works!给他点教训!Give me a break!饶了我吧!Great minds think alike!英雄所见略同!In one ear，out the other ear.一耳进，一耳出! Im spaced-out!我开小差了!I cross my heart!我宣誓是真的!I feel very miserable!我好沮丧!I have no choice!我别无选择了!I watch my money!视财如命!Ill be in touch!保持联络!Ill check it out!我去看看!Ill show you around!我带你四处逛逛!Ill see to it!我会留意的!Im crazy for you!我为你疯狂!You make me jump!你下了我一跳!BEC商务英语经典口语总结3Make up your mind.作个确定吧!Make yourself at home!就当在家一样!My mouth is watering!我要流口水了!Never heard of it!没听说过!Nice talking to you!很高兴和你聊天!No doubt about it!勿庸置疑!No pain no gain!不经一事，不长一智!None of your business!要你管?There is nothing on your business!这没你的事! Now you are really talking!说得对!Please dont rush me!请不要吹促我!Please keep me informed!请确定要通知我! She looks blue today.她今日很愁闷!She is under the weather.她心情不好!So far，so good.过得去。
BEC经验总结[五篇]
![BEC经验总结[五篇]](https://img.taocdn.com/s3/m/62b73dea6037ee06eff9aef8941ea76e58fa4ab5.png)
BEC经验总结[五篇]第一篇：BEC经验总结虽然考过了BEC中级，高级，但也没什么骄人的成绩，就来分享一下自己的备考感受吧。
作者简介: 周为,西南政法大学外语学院04级法律英语专业学生,2006年5月参加BEC商务英语高级考试,顺利通过.总体感受BEC中级难度基本介于四、六级之间，BEC高级难度介于六级与专业八级之间。
但较之国内的四，六级考试，BEC要更侧重能力的测试，尤其偏重听力，写作和口语交际能力。
而就目前市面上的参考书，各家的分析、侧重多有不同，这也增加了大家的备考难度。
尤其某些参考书题目的难度明显偏低与考试真题难度，使得一大部分考生在考试时一下难以适应，这也是很多人栽跟头的原因。
此外，我们要明确BEC的考试特点，不是考我们怎么得满分的，而是考我们怎么在有限的时间里尽可能的多得分！所以不要害怕做错题，更不要幻想一个都不放弃，怎样去做完尽可能多的题，怎样捞到尽可能多的分才是关键！参考书宜精不宜多所以建议大家不要选过多的练习册，经济出版社的和真题准备考试就足矣了。
但是，关键是要将这三本书反复吃透！尤其是两本练习册，这两本书是BEC考试委员会出的参考用书，很具权威性，而且难度基本与考试一致，建议准备考试的同学认真做下这两本练习册（两本书共八套题）。
试卷评改是关键经常被同学问到这样的问题“题我都做了啊，怎么考试还不行啊？”这就是对“做题”的概念的理解了。
很多人认为“做题”就仅仅是把试卷上的题目都做完了，这当然是不够的。
“做题”不仅仅是把试卷上的题做完，而且要求你至少把错误的都改正过来。
“改正”也不仅仅是按着答案把对错写上，而是深入分析“这题我为什么错了？”“到底是错在哪儿了？是单词不会？还是句子意思理解错误？”“是什么造成的句子理解错误？是对题目选项的理解有偏差，还是自己将文中对应的信息定位错误？”等等。
在分析评改自己的试卷的时候多问自己几个“为什么”，这样才能真的把错误揪出来，把问题搞懂。
对做过的试题的评改最好汇总到一个本子上，以便日后的查阅。
BEC高级口语考试话题总结
1.Different Communication Styles不同的交流风格The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between. Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.2.Different Attitudes Toward Conflict对待冲突的态度不同Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict.3.Different Approaches to Completing Tasks采用不同方法去完成任务From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans. Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently.4.Different Decision-Making Styles不同的做决定的风格The roles individuals play in decision-making vary widely from culture to culture. For example, in the U.S., decisions are frequently delegated -- that is, an official assigns responsibility for a particular matter to a subordinate. In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself. When decisions are made by groups of people, majority rule is a common approach in the U.S.; in Asia consensusis the preferred mode. Be aware that individuals' expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.5.Different Attitudes Toward Disclosure对待披露/曝光的态度不同In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing. Questions that may seem natural to you -- What was the conflict about? What was your role in the conflict? What was the sequence of events? -- may seem intrusive to others. The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.。
202X年BEC商务英语经典口语总结1整理
202X年BEC商务英语经典口语总结1整理202X年BEC商务英语经典口语总结1整理在商务英语中，口语沟通是格外重要的。
把握一些经典的商务英语口语表达可以挂念我们更好地与国际商务伙伴进行沟通。
下面是一些经典的商务英语口语总结，期望对你的学习有所挂念。
1. Making introductions（介绍）- Hello, I’m [your name], from [your company]. Nice to meet you.（你好，我是[你的名字]，来自[你的公司]。
很兴奋见到你。
）- Allow me to introduce myself. My name is [your name], and I’m the [your job title] at [your company].（请允许我自我介绍。
我叫[你的名字]，是[你的职位]在[你的公司]。
）2. Offering assistance（供应挂念）- Can I help you with anything?（我可以帮你什么忙吗？）- If you need any assistance, please don’t hesitate to ask.（假如你需要任何挂念，请随时告知我。
）3. Making suggestions（提出建议）- I suggest that we...（我建议我们……）第1页/共4页- How about...?（……怎么样？）4. Expressing opinions（表达观点）- In my opinion...（我认为……）- Personally, I think...（就我个人而言，我认为……）5. Giving compliments（表达赞美）- That’s an excellent idea.（这是个绝妙的办法。
）- You did a great job.（你干得很精彩。
）6. Asking for clarification（恳求澄清）- I’m not quite sure what you mean. Could you please clarify?（我不太确定你的意思。
BEC口语总结(口语书各主题总结)
BEC口语总结一．商务旅行/差旅(1)前期准备preparation1.accommodation：book a hotel（hall等）with adequate working facilities（such as fax machine，internet access，computers等）2.transportation :choose a convenient（suitable）means of transportation(2)费用：hotel bills，traveling expenses，public transportation fares，fax or telephone charges，client entertainment expenses(3)考虑因素:文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world 如何应对:1.promote the global mindset2.become sensitive to the cultural difference/be open-minded3.respect for native culture4.consider cultural taboos5.the staff should acquaint with differences in language，laws andsocial customs6.relocate the employee to work abroad to experience differentworking style二．员工培训training(1)主要内容：（内容+意义munication skills +avoid misunderstanding；get the work well done2.customer service +it is critical to meet customers‘ needs；increasecustomers’ satisfaction3.interpersonal relationship + enhance mutual understanding and trustputer skills + it is important for conducting administrative and offertasks5.safety training + give practical advice for avoiding getting hurt6. business ethics（商业道德）+customers’ loyalty and trust to the company (2)重要性从公司发展的角度看：1.enhance company image2.increase productivity从雇员的角度：1. increase job satisfaction2. boost morale（among employees）3. enhance efficiencies in process which result in financial gain4 . reduce employee turnover/retain employee5. acquire more practical skills that is beneficial for the personaldevelopment6. ensure employees have greater commitment in their work/continue effort7. ensure employees keep up with the latest information for market trend 9. help them have a clear idea of future job(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效Good preparation ensures effective training（任何有关准备的主题都可以套用）1.maintain a positive energy and attitude2.fully equipped facilities3.meet the training needs/requirementspany budget5.well-organized materials（4）如何鉴定培训是否具有成效1. organize a relevant test2. to conduct a survey to participants to see whether they have anyimprovement in the work performance3. whether the training address the issues/solve problems三．激励员工留住员工措施：（具体措施+好处）1.offer financial benefits/bonus2.effective training + 同上training的好处3.provide cozy/comfortable working environment + feel at ease/increaseefficiency4.paid holiday + release5.profit-sharing plan 公司利润分享制6.stock option7.constant communication between the employer and the employer8.flexible working hour+ balance work and life/reserve time for family，hobbyor personal development9.offer some special gift that meet employee’s expectation10.opportunities for promotion11.offer physical health check-up for the staff/membership or discount athealth and fitness club四．招聘Recruiting(1)招聘方式（优缺点）1.内部招聘internal promotion优点：have more motivational valueboost moraleencourage employees to continue effortgive other employees anticipation of promotionreduce the orientation and training costmake good use of abundant human resources缺点：if not fair，it will lead to internal conflict补充一下内部招聘的具体做法：a selection test/well-designedinterview/check record of pastperformance/appraisal2，外部招聘external recruitment优点：receive a source of new ideas/latest knowledgeavoid unfair selectingbe contributable to company‘s overall growth and success 缺点：deprive career anticipationdiscourage moraleIncrease training cost其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying Television：reach vast audience + high cost；people often change channels Newspaper(put ad in the local newspaper)：reach vast reader + lifespan is short, readers often discard them quicklyask a recruitment company :professional + high cos；cannot find the right person五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity1. Interne(online recruitment)：lost cost；reach vast audience/attract wideattention；attract potential customers + may be annoying2. Television：reach vast audience + high cost；people often change channels3. Newspaper(put ad in the local newspaper)：reach vast reader + life spanis short, readers often discard them quickly4.radio：low cost5.give out free sample：give a personal experience6.send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）7.give out leaflets六．商务会议(1)前期准备（召开前要考虑的要点）1. agenda（key point）：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask themfor suggestions for items2. venue：choose a suitable venue；with convenient transportation；big enoughto accommodate all the participants；3.facilities：fully equipped with necessary facilities such as overheadprojector，fax，telephone，computer with access to the internet 4.the size/length of the meeting(2)集会的目的：1. keep on track of market trend(to respond quickly)2. gather ideas to reach more workable final decision3，offer platform to share valuable experience3.exchange views to solve problem(3).其他形式的集会活动1. buffet dinners2. afternoon teatime3. sightseeing tour4．an reward ceremony目的同上：商务会议的目的(4).参会需要带的文件（只是个大概）：1. work plans2. analysis for market trend and development3. sales report（销售会议）4. related figures/datagive a overall picture；useful for setting goals/targets（5）参加会议需要注意什么(会中):1.listen carefully :show respect to others；benefit from their views2. take notes：ensure not miss the important items；useful for later reference七．缓解工作压力/应对繁重工作(1).表现：consistently working lateworking through lunchcome to work even when ill/often ask for sick leaverush to meet tight deadlinebring work home(2)后果：high turnover；poor performance；in low spirit；lower productivity(3)解决措施：(具体措施+好处)1.time management training: prioritize all tasks in order of importance andurgency + feel at ease with their routine work2.flexible working time + balance work and life3.provide some sports facilities/organize sports activities + enhanceemployees’ health4.encourage to take up a hobby + get off the fatigue5.provide coffee rooms and nutritious refreshment + help to relax6.provide childcare/eldercare/transportation facilities + help to cope withthese responsibilities八．解决公司危机的措施：It is really time that we should take some immediate measures1. issue a news release2．make arrangement for the victims3. offer all kinds of assistance4. offer some compensation5. assign some staff to their family to help to cope with tragedy6. make a promise to7. organize some related training programme about8. (产品)recall all the product from the market to prevent possible danger九．公司选址/迁址考虑因素：1．get closer to the target market2．cheaper labor cost；low rates of corporate tax3．site：well-established and fast-growing business area（which have high level of demand for services）4．convenient public transportation5．leasing rent（choose one can afford）6．avoid competition7．consider expansion potential（which offer some flexibility and room for the expansion of company）8．better working environment好处：boost business；lead to higher-quality performance；increase company‘s profits（这几个都是万能短语）十．市场营销(产品相关的话题)(1)产品属性：brand；price；quality；after-sales service；reputation；reliability(2)价格的制定影响因素:competition; supply and demand; customers’ perception of price 措施: offer seasonal /trade/cash discount to stimulate demand，boost sale Carry out survey to find out customers’ needs and tastes(3)产品推销/推广目的：aim at target market；promote product efficiency；meet and beat fierce competitioncapture a large market share（占领市场较大份额）方式：unch a advertising campaign(略，见上)2.personal selling：employ some experienced salespeople3.sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest4.publicity：mass media好处：attract potential customers ；boost the sale of product ；encourage customers to try new products(4)客户服务customer service目的：increase the level of customer satisfaction；meet customers’ expectation；improve the standard of customer service 提高服务质量的措施：1.Have an after-sale services supervision system（monitor，supervise）2.staff training programme(improve staff friendliness；the speed ofservice；learn to deal with customer complaints)3.check sales figures regularly4.obtain feedback from customer (set up a hotline；conduct a survey)(5)留住顾客目的：maintain customer loyalty；keep customer措施：1.understand what the customer needs2.provide high quality product and good service3.offer some discount to regular customer4.upgrade interior decoration十一.招待客户具体款待方式+好处(1)appropriate types of activities：1.arrange a big welcoming dinner+ show warm welcome/hospitality；make them feelat ease；set a stage for conversation and potential business2.show them around our company，especially the best part + give them an overviewof our facilities and production methods3.take them to see places of cultural and historical interest/experiencecultural events（plays；concerts；sport events）+ offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their businessinterest in china；have a chance to take in the local flavor (2)costhigh cost means excellence in service(3)business objectives1.have a clear plan in mind2.work out a list of specific business objectives to achievend business contracts4.。
2023年BEC商务英语高级口语考试话题汇总
2023年BEC商务英语高级口语考试话题汇总不论是报考BEC（商务英语）初级还是中高级别的学生们，平时的堆积是通过考试的一种（办法）。
下面我给考生们提供一篇有关BEC 高级口语考试话题的内容仅供参考。
bec口语话题11.Different Communication Styles不同的交流风格The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of yes varies from maybe, Ill consider it to definitely so, with many shades in between.Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation amongfriends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.bec口语话题22.Different Attitudes Toward Conflict对待矛盾的态度不同Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact,face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict.bec口语话题33.Different Approaches to Completing Tasks采用不同办法去完成任务From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions oftime, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans. Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently.bec口语话题44.Different Decision-Making Styles不同的做决定的风格The roles individuals play in decision-making vary widely from culture to culture. For example, in the U.S., decisions are frequently delegated -- that is, an official assigns responsibility for a particular matter to a subordinate. In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself. When decisions are made by groups of people, majority rule is a common approach in the U.S.; in Asia consensus is the preferred mode. Be aware that individualsexpectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.bec口语话题55.Different Attitudes Toward Disclosure对待披露/曝光的态度不同In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing. Questions that may seem natural to you -- What was the conflict about? What was your role in the conflict? What was the sequence of events? -- may seem intrusive to others. The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.BEC商务英语高级口语考试话题汇总文档内容至此告一段落，衷心感谢您对本文的阅读与理解。
BEC高级口语第一部分话题总结
千里之行，始于足下。
BEC高级口语第一部分话题总结
BEC高级口语第一部分包括以下话题：
1. Work and careers：关于工作和职业的话题，例如职业规划、就业市场、工作经验等。
2. Technology and communication：关于科技和通信的话题，例如电子邮件、社交媒体、手机等。
3. Globalization and business travel：关于全球化和商务旅行的话题，例如跨国公司、国际商务、文化差异等。
4. Management and leadership：关于管理和领导力的话题，例如团队管理、决策 making、创新等。
5. Customer service and sales：关于客户服务和销售的话题，例如客户满意度、销售技巧、市场营销等。
6. Ethics and corporate social responsibility：关于道德和企业社会责任的话题，例如商业道德、可持续发展、公平贸易等。
在准备BEC高级口语考试时，需要熟悉这些话题，并且能够就每个话题提
供相关的信息和观点。
因为口语考试的性质，还需要练习流利地表达自己的想法，并能够与考官进行对话。
第1页/共1页。
bec中级英语口语(汇总8篇)
bec中级英语口语（汇总8篇）bec中级英语口语第1篇SCENE② B 隔周，吉娜到老板的隔间去看他【我要提供你认股权】Vince: I want to 1) offer you more InfoKing stock 文斯：我要提供你资讯王的认股权。
Zina: When you hired me, you knew you were going to be low on cash, didn't you?吉娜：你在雇用我的当时，就知道你会缺现金，对吧?Vince: Let me To get more cash, I'll have to borrow more from Vikam, the 2) venture 3)文斯：容我解释。
为了要有更多现金，我就得跟投资我们的维康创投借更多的钱。
Zina: I know how it You don't want to give away any more of your future 4) profits than you have吉娜：我知道这种运作方式。
除非万不得已，你不会想把更多未来的利润拱手让人。
Vince: Instead of 5) increasing their 6) position, I want to increase文斯：正是。
我不增加他们的股权，反倒要增加你的。
语言详解A: I'm going to offer you a position in our sales 我要提供我们业务部的一个职位给你。
B: Thank谢谢您。
【I know how it 我知道规矩。
】这里的work不是指“工作”，而是指“事物运作的道理与规范”，类似于行规的概念：A:I am afraid we are going to have to fire我恐怕我们得要开除你了。
B:It's OK, I know how it You just don't like 没关系，我知道行规。
BEC高级口语总结
BEC高级口语总结第一篇：BEC高级口语总结一、团队合作1.团队合作的好处（重要性）或缺点In a team, I can learn from my fellow workers , get help from them when I am under pressure.When you work with more people, you get a chance to listen to different points of view, to learn to see things in a different perspective.Sometimes, team membership requires you to give up some individuality in order for the team to function as a whole.Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually.2.团队合作的要点/特点Mutual trust is the first secret of successful teamwork.When members share a trusting relationship, they will feel free to express their views, understand each other’s ca pabilities and limitations, and communicate with each other timely.This helps to bring out the potentials, experience and creativity of the individual and create good work environment.Full co-operation among team members has a direct impact on the success or failure of the team.When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.On top of that, timely communication and decision making will also help to improve work efficiency.Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team.Besides, a team should also be clear about the common goals they aim to attain.3.怎样形成团队合作的文化二、企业内部沟通1.重要性（好处）The employee can make suggestions to the boss about internal development, and discuss areas they can improve on.In this way, the employee can contribute to the overall improvement of the company.2.和员工沟通管理信息需考虑的要点First o f all, I think it’s important to clearly state your overall purpose and expectation.In this way, employees know exactly what they should do to meet work requirements and to achieve performance excellence.In addition to this, providing feedback on their performance is also important.On the managerial part, performance reviews help mangers to keep track of possible problems in their own work.On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job.Besides, mangers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This will enhance mutual understanding and trust.3.与顾客沟通的必要性（好处）及如何与顾客沟通？三、降低成本1.控制生产成本需考虑的要点（方法）及作用Train workersIn these days of changing technologies and methods, it is necessary to train your workers to keep them up to date.Staff training is extremely important nowadays.You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently.It's the competence of the workforce that sharpens the competitive edge of the company.Get quality from suppliers Low quality goods fromsuppliers is a major source of waste.You should not only try to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.In cost management, it's important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices.Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices.Low quality materials from suppliers are actually a waste of money.Efficiency of production line is another important thing to consider.When introducing a production line, it is important to consult an ergonomics specialist and see that it's user-friendly and will not cause too much physical stress and strain.Meanwhile, workers should get fully-trained to work more efficiently on the line.Measures should also be taken to eliminate waste.On top of that, management should develop good benefits system to boost the morale of the workers.2.不恰当的控制成本的方法及危害downsizing Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers.Unfortunately, it’s not a proper way.One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures.Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.Reducing customer service Customer service can be a nuisance and is often expensive.Sometimes companies will reduce or eliminate the service they give to the customers.Unfortunately, a neglected customer is an ex-customer.Customer service can enhance customer satisfaction and loyalty.Good customer relationship helps to improve your company image and boost sales.As a result, large-scale production will be cost effective for yourcompany.Cutting corners A quite way to cut costs is by cutting corners in production or service methods.Some company leaders feel that by using cheaper material and labor, and by eliminating part and steps, they can cut costs and save money.It is true that costs may be cut in the short turn, but often the product or service is of such a low quality that repair and rework costs go through the roof.Also customers may become unhappy with the low quality and move on to another supplier.四、时间管理1.有效管理时间有多重要？时间管理技巧：When managing a busy schedule, time management skills are important.They are es-sential skills for effective people.Keeping T o-Do lists would remind you of all essential tasks to be finished.It's a powerful method of organising yourself and a way of reducing stress.Deciding work priorities can help you concentrate on the right things which are important and urgent.Tackling problems in order of importance allows you to separate important jobs from the many time-wasting trivial ones.2.设立目标的重要性/怎样设立目标？设立目标的重要性：By setting clearly-defined goals, you can measure and take pride in the achievement of those goals and raise your self-confidence due to your achievements, ability and competence.Self-confidence, by turns, will enable you to achieve higher and more difficult goals.怎样设立目标？Set goals which are specific, measurable, realistic and achievable.Your optimum goals are those which cause you to ‘stretch’ but not ‘break’ as you strive for achievement.Goals can give creative people a much-needed sense of direction.3.作计划的重要性/怎样作计划？五、管理1.团队的核心领导的重要性2.优秀的管理者应该具有的素质：六、销售1.销售技巧Speak effectively and sincerely about my product or service.Learn to be a good listener because if you don’t listen to and understand the needs of buyers you can’t become a successful sales professional.Know my competitors and the merits and pitfalls of their products.A successful salesman should connect with customers and create a desire to buy him willingly and happily.2.广告的重要性When aiming to increase sales of a product, it's important to advertise the product because advertising can inform, persuade and remind potential customers of the product.Marketers can launch an advertising campaign to attract a large number of consumers.And, effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.3.广告媒体的选择The media the marketer selects must be capable of accomplishing the communications objectives of information, persuading, and reminding potential customers of the products.Broadcast media include television and radio.Newspapers, magazines, outdoor advertising represent the major types of print media.The internet is a new medium.Nowadays, many companies jump to advertise on the internet.Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.With more and more people using the internet, advertisements on the internet can reach largeaudiences.4.处理顾客投诉When customers complain, it's important that staff should apologize first, because cus-tomers must be very upset when they are dissatisfied with the product or service, some may even be aggressive.At this time, employees should remain calm and collected, listen to the complaints and apologize for the problem, and then the customers may feel that they are taken good care of.Suggesting a solution to the problem is also important.An apology is not enough, em-ployees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so dissatisfied, and they may not take their business elsewhere.It's also important that employees should not make any promises that they cannot keep.If employees cannot keep promises, customers may get disappointed, then, they may switch to other producers.5.处理顾客投诉的重要性Businesses benefit from treating complains as welcome resource and opportunities to gain innovative ideas for improvement.Customers often have stronger commitments to a company after a conflict has been solved than they would have if they had never complaint at all.Customer complaints offer organizations the opportunity to overcome problems and improve commitments to service.七、产品开发1.市场调研In developing new products, I think market research is very important.By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers' needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.2.创新第二篇：BEC高级口语考试话题总结1.Different Communication Styles不同的交流风格The way people communicate varies widely between, and even within, cultures.One aspect of communication style is language usage.Across cultures, some words and phrases are used in different ways.For example, even in countries that share the English language, the meaning of “yes” varies from “maybe, I'll consider it” to “definitely so,” with many shades in between.Another major aspect of communication style is the degree of importance given to non-verbal communication.Non-verbal communication includes not only facial expressions and gestures;it also involves seating arrangements, personal distance, and sense of time.In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings.For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends.Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.2.Different Attitudes Toward Conflict对待冲突的态度不同Some cultures view conflict as a positive thing, while others view it as something to be avoided.In the U.S., conflict is not usually desirable;but people often are encouraged to deal directly with conflicts that do arise.In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist.In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning;as arule, differences are best worked out quietly.A written exchange might be the favored means to address the conflict.3.Different Approaches to Completing Tasks采用不同方法去完成任务From culture to culture, there are different ways that people move toward completing tasks.Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration.A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans.Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task.This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less;it means they may pursue them differently.4.Different Decision-Making Styles不同的做决定的风格The roles individuals play in decision-making vary widely from culture to culture.For example, in the U.S., decisions are frequently delegated--that is, an official assigns responsibility for a particular matter to a subordinate.In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself.When decisions are made by groups of people, majority rule is a commonapproach in the U.S.;in Asia consensus is the preferred mode.Be aware that individuals' expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.5.Different Attitudes Toward Disclosure对待披露/曝光的态度不同In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information.Keep this in mind when you are in a dialogue or when you are working with others.When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing.Questions that may seem natural to you--What was the conflict about? What was your role in the conflict? What was the sequence of events?--may seem intrusive to others.The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.第三篇：BEC高级a级自己总结口语材料[转载]BEC高级口语presentation的材料口语具体的考试形式就不多说了，相信大家都知道，这里主要说一下presentation部分经常考的内容。
BEC中级口试话题归纳总结
【下载本文档，可以自由复制内容或自由编辑修改内容，更多精彩文章，期待你的好评和关注，我将一如既往为您服务】BEC中级口语题目及答案归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration. Peoplewith a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesI choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTANT WHEN…?(常考)Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presentation)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some usef ul networking. (Help you free from nervousness)On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Follow ing future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as w hether there’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting prices for new products?●Cost●Demand●Competition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.) What is important when packaging?●image●production process●convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s als o of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establish a good long-term relationshipwith its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the el ectricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there arealready a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点？●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients（organize outdoor activities户外活动、商务活动）●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/program) for new staff(students/appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the companyThe growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training program3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。
bec中级口语讲义汇总
bec中级口语讲义汇总为了帮助大家高效备考bec口语，提高口语水平，下面小编给大家带来bec中级口语讲义汇总，希望大家喜欢!bec中级口语讲义1Ⅰ Life EnglishTalking about money1.If you have money, you can easily make money. Money makes money.Money begets money.If you are in debt, you lose your self-respect.You lose your motivation. Your debt continues to grow.You start to worry.You need to borrow more money. You get even deeper in debt.2.Money comes.Money goes. But the memory is always there.Money talks. Money rules.Money is power.3.Money burns a hole in your pocket.It goes out as fast as it comes in.You’re a spendthrift.Don’t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.Be a good consumer.Be a smart shopper.Be a clever buyer.Ⅱ Presentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECTl ENCOURAGING TEAMWORKl KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMSl VARIETY OF EXPERIENCEl PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything.A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractsYou will get bored quickly if you work on you own. But if you work in a team…Working in a team can increase personal awareness of abilities and complementary skills in colleague.How to improve teamwork:General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experienceVariety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:The basis of the team work is mutual trust and friendly atmosphereGood manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project Managementbec中级口语讲义2Ⅱ Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a jobWorking experiencePersonal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic,as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe ; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factorsas working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Do es he or she has integrity, perseverance or ‘can do' spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interviewStudying the job advertisementFinding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “knowthe opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.Ⅲ Presentation Discourse Management1. Opening SentenceWell, I'd like to make a short/brief/mini/one-minute presentation on the topic…2. Body (一般讲 2-3 个要点，根据语速和知识点调整)First,…Second….Third,…3. Closing SentenceAnyway, that's why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.bec中级口语讲义3Financial Benefits:Managers, company owners and supervisors have always been frustrated and bewildered by employees with little or no motivation.Staff always want reward for their contribution to the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff mightsubsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.Good educational background is not the only element that the future employers will take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobs better andbetter. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.Ⅲ Business Dialogue1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have i n mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer youthe position of manager.Employee: Does this title come with an increase in salary?bec中级口语讲义4ⅰ 、 Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ 、 What is International Business English? 什么是国际商务英语?国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
商务英语考试BEC高级口语经验小结
商务英语考试BEC高级口语经验小结xx年商务英语考试BEC高级口语经验小结炎热的5月，见证了BEC高级考生挥汗如雨的奋战。
我在北外考场以口语考官的身份，考差了14对、28人的高级口语。
下面是一些点评。
问过姓名之后，就是Where are you from?这道题，我的考场都是正确反应：I am from Sichuan, China.其它考场有的人说I'm from Ren Min University.答成了自己的学校。
第一部分有两套题，其中那个第一套题和去年一样，没有变化：Work or Studies:- What you find most interesting about your job or course- About your future career plans- Why you decided to learn English- About your ideal kind of employer *- Why you chose your particular career- About the place where you work or study. *其中画有*的题目有的考生没有理解。
ideal kind of employer不一定需要考生是有工作的，因为它在问“你理想的雇主具有哪些特点”，即使是在校生，也可以发表自己 ___、有的可说;或工作的地方，有的人没有思路，有的人有思路但是调理不清楚,用词也没有注意到质量。
下面是比较好的答案：- About your ideal kind of employer *Well, for me, I would like to join a pany where there are well-developed training programs for young people. After all, money is not higly prioritized for someone fresh fromschool. Rather, gaining experience and qualification would be more important.其中 In my opinion, opinion的发音有的人读错，重音、卷舌音乱来;As far as I'm conerned有的`人说成了 as far as I am concern, 这也是错的。
BEC口试总结完整版[1]
![BEC口试总结完整版[1]](https://img.taocdn.com/s3/m/8292e966be1e650e52ea99b2.png)
口试总结完整版口试总结06121．完美做好第二部分互动－notes的字写大写清晰2．记住对如何点，especially第三部分，务必务必进行原因的分析，整个BEC的考试即是对所述的点进行原因分析的过程；3．回答问题过程中尽量不要复述原题的内容，可用so、it之类的替代词进行替代――因为复述往往会出现错误，并且浪费时间；4．一些常见的错误表达：1）facilities虽然字面的意思为设备，但其实际的意思为“a system that makes a particular activities possible”、“a place or building for a particular activity”，因此，其意思为配套设施，如大学的facilities指图书馆、操场等。
2）慎用famous，最好用well-known；3）always not为错误表达法，用never;4）We can through…we must according to…the staff must to know为错误表达法，因为情态助动词后只能跟动词原形，不可跟介词或不等式。
5.下列词汇的发音应该非常注意：（老是有些人屡教不改）image applicant competition competitive口试总结06061．下列单词发音许多学员读误(拼错或重音错误)think读成sink；representative，image，mutual，client，potential，luxury, bonus; premise;candidate, scheme, content (n.), corporate (a发音为【i】)，enthusiasm, subcontract, reliability, applicant, appropriate2. 下列几组词发音或意思混淆value—cost; capital—cost; display—exhibition; staff—employee; internet---intranet;corporate—cooperate; I can’t agree with you more.--- I can’t agree with you any more.3. Part III围绕两个点展开讨论，You must give reasons for your opinions and decisions. 除了两个大点外，不可再自行加题外的点；另切记：该部分务必“点对题原因分析对点”。
商务英语口语课程总结
商务英语口语课程总结
在完成商务英语口语课程后，我有了更深入的理解和掌握商务交流的基本原则和技巧。
这门课程帮助我提升了在各种商务环境中的英语沟通能力，尤其在口头交流方面。
在课程中，我学习了许多实用的商务英语表达方式，包括商务会议、商务谈判、客户接待等场景。
这些表达方式不仅帮助我更好地理解商务环境，也提升了我的语言表达能力。
此外，我还了解到了一些商务礼仪和沟通技巧，例如如何有效地进行商务演讲、如何处理冲突和如何建立良好的商务关系等。
这些技巧在未来的职业生涯中将会非常有用。
在学习过程中，我也遇到了一些挑战。
例如，我曾经在模拟商务谈判中感到紧张，不知道如何有效地表达自己的观点。
但是，通过老师的指导和自己的练习，我逐渐克服了这些困难。
总的来说，这门商务英语口语课程对我提升职业竞争力非常有帮助。
我不仅掌握了实用的英语表达方式，还学到了许多商务礼仪和沟通技巧。
我相信这些知识和技能将在我未来的职业生涯中发挥重要作用。
BEC中级口试话题归纳总结
BEC中级口试话题归纳总结编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（BEC中级口试话题归纳总结）的内容能够给您的工作和学习带来便利。
同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。
本文可编辑可修改，如果觉得对您有帮助请收藏以便随时查阅，最后祝您生活愉快业绩进步，以下为BEC中级口试话题归纳总结的全部内容。
BEC中级口语题目及答案归纳1。
The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2。
If you have a good sense of humor，it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork （mutual trust, full co—operation)1. What is important when managing a project？●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project。
Teamwork reflects the combined experiences， knowledge, intelligence and views of a group of people， so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project。
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BEC口语总结一．商务旅行/差旅(1)前期准备preparation1.accommodation：book a hotel（hall等）with adequate working facilities（such as fax machine，internetaccess，computers等）2.transportation :choose a convenient（suitable）means of transportation (2)费用：hotel bills，travelingexpenses，public transportation fares，fax or telephone charges，client entertainment expenses (3)考虑因素:文化差异cultural differences：different thoughtpatterns；working style；ways of decision-making；shopping habits；ways ofseeing the world如何应对:1.p romote the global mindset2.b ecome sensitive to the culturaldifference/be open-minded3.r espect for native culture4.c onsider cultural taboos5.t he staff should acquaint withdifferences in language，laws andsocial customs6.r elocate the employee to workabroad to experience differentworking style二．员工培训training(1)主要内容：（内容+意义munication skills +avoidmisunderstanding；get the work welldone2.customer service +it is critical tomeet customers‘ needs；increasecustomers’ satisfaction3.interpersonal relationship +enhance mutual understanding andtrustputer skills + it is importantfor conducting administrative andoffer tasks5.safety training + give practicaladvice for avoiding getting hurt6. business ethics（商业道德）+customers’ loyalty and trust tothe company(2)重要性从公司发展的角度看：1.enhance company image2.increase productivity从雇员的角度：1. increase job satisfaction2. boost morale（among employees）3. enhance efficiencies in processwhich result in financial gain4 . reduce employee turnover/retainemployee5. acquire more practical skillsthat is beneficial for the personaldevelopment6. ensure employees have greatercommitment in their work/continueeffort7. ensure employees keep up with thelatest information for market trend 9. help them have a clear idea offuture job(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效Good preparation ensures effective training（任何有关准备的主题都可以套用）1.maintain a positive energy andattitude2.fully equipped facilities3.meet the trainingneeds/requirementspany budget5.well-organized materials（4）如何鉴定培训是否具有成效1. organize a relevant test2. to conduct a survey toparticipants to see whether theyhave any improvement in the workperformance3. whether the training address theissues/solve problems三．激励员工留住员工措施：（具体措施+好处）1.o ffer financial benefits/bonus2.e ffective training + 同上training的好处3.p rovide cozy/comfortable workingenvironment + feel at ease/increase efficiency4.p aid holiday + release5.p rofit-sharing plan 公司利润分享制6.s tock option7.c onstant communication between theemployer and the employer8.f lexible working hour+ balance workand life/reserve time for family，hobby or personal development9.o ffer some special gift that meetemployee’s expectation10.opportunities for promotion11.offer physical health check-up forthe staff/membership or discount at health and fitness club四．招聘Recruiting(1)招聘方式（优缺点）1.内部招聘internal promotion优点：have more motivational valueboost moraleencourage employees to continue effortgive other employees anticipation of promotionreduce the orientation and training costmake good use of abundant human resources缺点：if not fair，it will lead to internal conflict补充一下内部招聘的具体做法：aselectio n test /wel l-de sign ed inte rvie w/ch eck reco rd of pastperformance/appraisal2，外部招聘external recruitment优点：receive a source of new ideas/latest knowledgeavoid unfair selectingbe contributable to company‘s overall growth and success 缺点：deprive career anticipation discourage moraleIncrease training cost其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)：lostcost；reach vastaudience/attract wideattention；attractpotential customers + maybe annoyingTelevision：reach vast audience + high cost；people often change channelsNewspaper(put ad in the local newspaper)：reach vast reader + lifespan is short, readersoften discard them quicklyask a recruitment company :professional + high cos；cannot find the right person五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity 1. Interne(online recruitment)：lostcost；reach vast audience/attract wide attention；attract potential customers + may be annoying2. Television：reach vast audience + high cost；people often change channels3. Newspaper(put ad in the localnewspaper)：reach vast reader + lifespan is short, readers often discard them quickly4.radio：low cost5.give out free sample：give a personalexperience6.send direct email to targetcustomers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）7.give out leaflets六．商务会议(1)前期准备（召开前要考虑的要点）1. agenda（key point）：set out inadvance to state date，time and location；informthem of all the items to bediscussed together；askthem for suggestions foritems2. venue：choose a suitable venue；with convenienttransportation；bigenough to accommodate allthe participants；3.facilities：fully equipped withnecessary facilities suchas overhead projector，fax，telephone，computerwith access to theinternet4.the size/length of the meeting(2)集会的目的：1. keep on track of market trend(torespond quickly)2. gather ideas to reach moreworkable final decision3，offer platform to share valuableexperience3.exchange views to solve problem (3).其他形式的集会活动1. buffet dinners2. afternoon teatime3. sightseeing tour4．an reward ceremony目的同上：商务会议的目的(4).参会需要带的文件（只是个大概）：1. work plans2. analysis for market trend and development3. sales report（销售会议）4. related figures/datagive a overall picture；useful for setting goals/targets（5）参加会议需要注意什么(会中):1.listen carefully :show respect toothers；benefit from their views2. take notes：ensure not miss the important items；useful for later reference七．缓解工作压力/应对繁重工作(1).表现：consistently working lateworking through lunchcome to work even when ill/often ask for sick leaverush to meet tight deadlinebring work home(2)后果：high turnover；poor performance；in lowspirit；lower productivity(3)解决措施：(具体措施+好处)1.time management training:prioritize all tasks in order of importance and urgency + feel at ease with their routine work2.flexible working time + balance workand life3.provide some sportsfacilities/organize sports activities + enhance employees’ health4.encourage to take up a hobby + getoff the fatigue5.provide coffee rooms and nutritiousrefreshment + help to relax6.providechildcare/eldercare/transportationfacilities + help to cope with these responsibilities八．解决公司危机的措施：It is really time that we should take some immediate measures1. issue a news release2．make arrangement for the victims3. offer all kinds of assistance4. offer some compensation5. assign some staff to their family to help to cope with tragedy6. make a promise to7. organize some related training programme about8. (产品)recall all the product from the market to prevent possible danger九．公司选址/迁址考虑因素：1．get closer to the target market 2．cheaper labor cost；low rates of corporate tax3．site：well-established and fast-growing business area（which havehigh level of demand for services）4．convenient public transportation 5．leasing rent（choose one can afford）6．avoid competition7．consider expansion potential （which offer some flexibility and room for the expansion of company）8．better working environment好处：boost business；lead to higher-quality performance；increase company‘s profits （这几个都是万能短语）十．市场营销(产品相关的话题)(1)产品属性：brand；price；quality；after-sales service；reputation；reliability(2)价格的制定影响因素:competition; supply and demand; customers’ perception of price 措施: offer seasonal /trade/cash discount to stimulate demand，boost sale Carry out survey to find out customers’ needs and tastes(3)产品推销/推广目的：aim at target market；promote product efficiency；meet and beat fierce competitioncapture a large market share（占领市场较大份额）方式：1.l aunch a advertising campaign(略，见上)2.p ersonal selling：employ someexperienced salespeople3.s ales promotion：offer promotionalgifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest4.p ublicity：mass media好处：attract potential customers ；boost the sale of product ；encourage customers to try new products(4)客户服务customer service目的：increase the level of customer satisfaction；meet customers’expectation；improve thestandard of customer service提高服务质量的措施：1.Have an after-sale servicessupervision system（monitor，supervise）2.staff training programme(improvestaff friendliness；the speed of service；learn to deal with customer complaints)3.check sales figures regularly4.obtain feedback from customer (setup a hotline；conduct a survey)(5)留住顾客目的：maintain customer loyalty；keep customer措施：1.understand what the customer needs2.provide high quality product andgood service3.offer some discount to regularcustomer4.upgrade interior decoration十一.招待客户具体款待方式+好处(1)a ppropriate types of activities：1.arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business2.show them around our company，especially the best part + give them an overview of our facilities and production methods3.take them to see places of cultural and historical interest/experience cultural events（plays；concerts；sport events）+ offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their business interest in china；have a chance to take in the local flavor(2)c osthigh cost means excellence in service (3)b usiness objectives1.have a clear plan in mind2.work out a list of specific businessobjectives to achievend business contracts。