商务英语写作课程PPT(修订版)第十三章
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商务英语写作实务课件Unit 13
III. Warm-up Exercise
Now, suppose your company needs 10,000 pcs 100% cotton women’s printed T-shirt. You are writing to a clothing supplier as an inquiry. In the inquiry, you should also ask for some information about the goods.
writing; draft and write an inquiry and the reply.
Section One
General Introduction
Inquiries are used quite often as usual ways for the communication between the future seller and buyer. Generally speaking, there are two kinds of inquiries: general and specific inquiries.
May I suggest a visit to our showrooms? Then we shall demonstrate the various machines and at the same time show you our wide range of office equipment.
Yours truly, John Smith Purchase Manager
Sample 2
Dear Sirs, We owe your name and address to one trade partner on the Chinese Import & Export Commodities Fair in Guangzhou who has informed us that you are one of the largest exporters of plastic products in Europe, and you wish to extend export business to our market. You will be pleased to note that we are importers of plastic products, having over 50 years’ experience in this area. At present, we are keenly interested in household plastic products and we will be pleased if you kindly send us your latest price list and catalogue for all kinds of household plastic products specifying the specifications and designs. We appreciate your early reply.
商务英语课件chapter 13
• If you are a exporter, you should make a high offer at the beginning of the negotiation and try your best to achieve your best aim through negotiation. Even if the best aim could not be achieved, you could reduce your price step by step without taking any financial risks because your first quotation is high enough. Meanwhile, as reducing your price step by step will make a good impression on the other party, he will be pleased to cooperate with your .
• Reject an exporter’s price at the outset of the negotiation
• Make no conssion on price at once when the importer does not accept the offer
• Constitute a price package 13
• Good and bad features of conflicts冲突与谈判间正、反两方 面的特性
P5 table 1.1
16
The relationships between parties
Independent, dependent, or interdependent
现代商务英语写作技巧PPT公开课(41页)
商务便条
• 商务便条一般有四个组成部分:日期、称呼、正 文、签名。一些公司有印好的便条笺。如:
To: Message
Message
Date:
Telephone Message For: From: Tel.: Message: Action required: Please call back. Caller will call back later. No action required Message taken by:
• 5、Subject:这一标题后是写事由的,即用 一个或几个词汇简单概括便函的内容,以便 查阅。事由必须简洁明了,不要用完整的句 子,如:
• Changes in Travel Advance Form
• Promotion of Staff
• Vacation Schedule
• Participation in Training Programmes • 6、Message • 商务便函还可以根据实际需要在末尾增加发
relationships with colleagues and clients) 4、商务旅行 (Travel) 5、健康 (Health) 6、购买与销售 (Buying and selling) 7、公司结构、系统及程序 (Company structures,systems,
processes) 8、产品与服务 (Products and services) 9、成果与成就 (Results and achievements)
Date: 1 March 2005
Reference answer:
曲线图(line chart),柱状图(bar chart),饼状图(pie chart),和表格(table)
商务英语写作技巧PPT课件
for hiring
build goodwill (job
duties match level, pay)
Chapter 1
An Overview of Business Writing
1
What is Business English?
1. It is a part of English for Specific Purposes(ESP)
2. is English used in business context. 3. is especially related to international trade
build goodwill
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
attitudes and want them to act. ➢ To entertain: to build goodwill(建立友善关系/良好
的信誉); you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
9
Overview
What are the functions of business writing?
商务英语之(13. SEEING OFF)道别-20050117
13
Q: 被邀请到外资企业当Sales Manager,由於Marketing Manager想要尽力开 拓新商品市场, 可我认为商品终将滞销, 但我此看法卻不为他所接受, 我是否 应该直接向公司总经理反映说明? A: 关于这个问题, 负责人是Marketing Manager(市场开发部经理)而不是你 Sales Manager(销售部经理), 因此还是依照Marketing Manager的方法 进行. 若结果真有商品滞销的情形, 责任也不在你Sales Manager的身上, 但 你也可以陈述自已的意见. 此商品为什么卖不出去, 用明确的数据来说明清楚, 对方也许就能了解. 因此需要具备高度的公开表达(Presentation)能力才行. 发生这种问题, 向总经理报告也没有多大意义. 因为有关此问题, 总经理也不 能插嘴, 还是会尊重Marketing Manager的意见.
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四. 总结对工作有助益的话题
跟外国人进行商业来往时, 由于彼此间商场上的习惯有所不同, 可能常会 遇到令人困惑的事情. 针对这些问题, 我们特别介绍若干应付的方法. Q: 对国外客户所提出的问题需要迅速回應, 鉴于公司事权未能统一, 无法立 刻回答, 甚至何时才能回答也无法确定, 而对方又一直在催促着, 这时应 , , , 该如何应付才好呢? A: 因为欧美企业是由上而下的制度, 所以决策很迅速, 因此也期待对方的企 业跟他们一样, 能迅速做出决定. 但是国内企业却往往要花相当多的时间 来做出决定. 此时负责联络的人应机警地与对方保持联络. 如果对方未能 及时得到答复, 恐怕会认为你对这个计划不感兴趣.
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Q: 在商业午餐时, 谈到有关美国总统选举的话题, 被问及对这个问题的见解时, 我站在代表公司出席这个餐会的立场上, 到底要怎样回答才合理呢? A: 只会谈生意的人, 是不会有什么個人魅力的. 所以需要具备能够应对各种场 面的丰富话题的能力. 因为商业午餐不是正式的场所, 所以在这里的讨论只 是表达个人的意见, 可以光明正大的陈述你的意见, 没有见解的人, 也是没有 魅力的, 所以平常就要多注意培养自已的见解. Q: 到国外出差时, 因为在附近有另一家客户, 所以去拜访了一下. 没有想到对方 竟然召集所有相关人员来进行会议, 并告诉你议题, 本来不是这样的, 现在 却……讓人不知道如何面對? A: 对方一定会被你突然的来访吓了一跳. 不要用中国式的感觉说是“因为到了 附近, 所以随便来拜访一下. ”, 如果没有重要事情, 不用去拜访. 虽然只是表 示敬意的访问, 但如果没有清楚表达目的, 对方会怀疑 “你来这儿做什么呢?” 所以至少先打一次电话会比较妥当.
商务英语写作技巧PPT课件
build goodwill
理赔
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
第4页/共58页
Business English Writing
第5页/共58TS
• Every chapter- 2 hours • Score: ✓ Final exam 60% ✓ Performance 40% • Attendance (10%): absent-3 / late- 5 • Class activity (10%) • Homework (20%) • Read news or materials about economy; write English economic report every month.
第9页/共58页
page1
Overview
Functions of business writing
Business writing has three functions: ➢ To inform: you explain something or tell readers
something/provide information ➢ To persuade: you want to influence the reader’s
第7页/共58页
Overview
Why the ability to write effectively is a valuable business asset?
商务英语写作实务课件Unit 13
Inquiry and Reply Writing
Learning Objectives
know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply
tone should be cordial, sincere and courteous.
In the replies A reply should mainly consist of three basic parts: expressing
the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate.
Learning Objectives
know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply
tone should be cordial, sincere and courteous.
In the replies A reply should mainly consist of three basic parts: expressing
the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate.
商务英语应用文写作-讲义PPT课件
Mr David Cook at Dinner
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
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信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine
商务英语写作课件
• School writing : • in the form of essays,
the topic or theme is assigned , the information given is rarely new, complicated structure, crowd information into a limited space…
Intercultural awareness in business writing
• Improve English writing skills. • Study your own culture and be aware of how it differs from other cultures. • Acquire knowledge about other cultures • Limit the use of metaphors and other culture-related expressions. • Don’t translate colorful idioms from your own language into English. • Make effort to communicate with sensitivity across cultures.
Ethical issues in business writing
• We should strive to present all relevant facts in business writing. Never let personal opinions distort a message. • We should acknowledge the writers whose ideas we use or quote.
the topic or theme is assigned , the information given is rarely new, complicated structure, crowd information into a limited space…
Intercultural awareness in business writing
• Improve English writing skills. • Study your own culture and be aware of how it differs from other cultures. • Acquire knowledge about other cultures • Limit the use of metaphors and other culture-related expressions. • Don’t translate colorful idioms from your own language into English. • Make effort to communicate with sensitivity across cultures.
Ethical issues in business writing
• We should strive to present all relevant facts in business writing. Never let personal opinions distort a message. • We should acknowledge the writers whose ideas we use or quote.
《商务英语写作》课件Lecture 1 Introduction
2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语书信写作ppt课件
• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
商务英语写作课件.ppt
order required. Background checks. • Crucial importance of long-term relationship
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中,被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故,在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险(Free from Particular Average, 简称F.P.A.)=Institute C Clause
这一名称在我国保险行业中沿用甚久,其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释,它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此,平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订,当前平安险的责 任范围已经超出只赔全损的限制。
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中,被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故,在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险(Free from Particular Average, 简称F.P.A.)=Institute C Clause
这一名称在我国保险行业中沿用甚久,其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释,它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此,平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订,当前平安险的责 任范围已经超出只赔全损的限制。
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Memos and Minutes
1. Memos
• It usually omits the letterhead, salutation, complimentary close and signature that are commonly used in business letters. It is efficient because it conveys the author's ideas quickly and directly to the reader.
(To be continued)
13
Chapter
Memos and Minutes
II. Sample Analysis
(Continued)
Not only does it reduce our profits, but it also ties up lines that might be needed for business calls.
Tips for a good memo body (additional):
• The body of the memo carries a clearly structured message, which is often written in short numbered paragraphs. The body, including the subject sentence, should be blocked to the left margin. The body should be written in plain 清晰的English to present readers with an objective and factual description of the topic.
13
Chapter
Memos and Minutes
2. Minutes
Writing principles:
• Start with the time, date and place of the meeting.
• Clearly state who attended the meeting and who was absent.
13
Chapter
Memos and Minutes
2. Minutes
Writing principles:
• Describe what has happened at the meeting in detail. ✓ Be concise and clear. ✓ Make a complete record. ✓ Describe what happened briefly. ✓ Be specific. ✓ Be objective. ✓ Better to use formal words and the passive voice.
EASY Lines were installed two years ago to give all employees easier telephone access to our customers and suppliers in other parts of the country. In fact, our company’s growth rate has increased since then, and we attribute at least part of that growth to the new telephone system.
1. Memos 2. Minutes
13
Chapter
Memos and Minutes
1. Memos
• Memo, short for memorandum, is a simple and efficient message that is used to remind people of or draw people’s attention to certain matters.
A new photocopier has been installed in the general office. All staff is welcome to use it.
To ensure the copier’s survival, it is important to keep the following procedures in mind. Use the machine for no longer than 30 minutes at a time. After use, allow the machine to cool for at least 5 minutes. Make sure the switch is turned off after use.
13
Chapter
Memos and Minutes
1. Memos
A good memo body shall:
• Be brief. As a tool of efficient internal communication, memos should be concise. You can only convey what you intend to say. You should avoid redundancy in your message.
13
Chapter
Memos and Minutes
II. Sample Analysis
Letter B: A memo on new copying machom: Allen Smith, Administrative Officer Date: November 28, 2005 Subject: Operating Instructions for New Copying Machines
• Have a single topic. An effective memo usually discuses a single topic; thus the reader may concentrate on the subject.
13
Chapter
Memos and Minutes
1. Memos
✓ A memo written to someone less familiar, particularly to someone in a higher position in the company, can be as formal as any formal business letters.
It is better not to write the month in abbreviated form. • Subject—It is the topic of the memo. It must be brief
and clear. • Body—It is the message itself and often written briefly.
13
Chapter
Memos and Minutes
1. Memos
A good memo body shall:
• Use a conversational tone.
✓ Since the reader and the author are familiar, you may use ordinary words, first-person pronouns, but it doesn’t mean that you can be casual with your writing.
Please do your part to keep our company profitable and healthy. If you absolutely must make a personal long-distance call during business hours, please charge it to your own personal account. Your colleagues will appreciate your consideration.
• Memorandum: a Latin word which means “thing to be remembered”. Here it refers to a written record or communication, as in a business office.
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Chapter
13
Chapter
Memos and Minutes
2. Minutes
• Minutes refer to a summarized or condensed record of what has taken place in a meeting. It is a written record to be kept for future reference. It may record the past activities, new decisions and polices, and describe the decision-making process.
13
Chapter
Memos and Minutes
I. Introduction
• The letters we discussed in the previous chapters are mostly written communication between companies, while memos and minutes are common forms of communication within a company.