HND商务沟通技巧report

Campus dining service in China Renmin University1.0 introduction2.0Procedure3.0 The Renmin University of China of students’consumption custom andbehavior3.1 The Renmin University of China canteens of the developments andchanges in the background3.2 The students of the Renmin University of China consume behavior3.3The students of the Renmin University of China consume behavioranalysis.4.0 Conclusion5.0Recommendation6.0appendices6.1appendices A6.2appendices B6.3appendices C1.0 IntroductionThe main purpose of this report is through research the Renmin University of China of students’consumption custom and behavior, providing some issue about Renmin University of China of campus dining. Hope that this problem can be solved, and then improve the quality of campus dining service, making teachers and students has adequately energy and enthusiasm face work and study.2.0 ProcedureTo source this report:In order to enable readers to get more accurate information, the following procedures were carrying out.a. The student behavior survey data from MSH’S questionnairesb. The student satisfaction survey on campus dining from campus questionnaires.3.0 The Renmin University of China of students’consumption custom and behavior3.1 The Renmin University of China canteens of the developments and changes in the backgroundWith the rapid of development of our economy, our country’s higher education also made a historic achievement. Education Reform has made vital advances. With the growth of the population, the education’s scales continue enlarging. From 1996, China formally implemented a policy to expand university enrollment. Since the expansion of university enrollment, the China’s university student’s quantity has been reached over 2,000 million; merely in 2007 there are over 5.6 million freshmen into the university campus. At the same time, with the rapid of development of China’s economy and household’s living level generally promoting, university student’s study and living conditions has been greatly improved. It is estimate that education consumption market has 2,000 million university students, these students annual consumer amount approximately 0.8 billion.（Dere Allen，Tanniru Rao，2005）. This is enormous numbers. With China continues to expand the university enrollment. The freshmen of the Renmin University of China persist to increase; the canteen scale of the Renmin University of China continues to enlarge,3.2The students of the Renmin University of China consume behaviorMSH marketing Group at the Renmin University of China conducted a survey. Involving survey’s students, most of the students are from the city, these students have 185 population and 153 students come from rural area.Most family monthly average income is within $1000 to $3000 range.Monthly average spending $ 800 ~ 1200 within this range’s students is most. In this range’s student amount are 171 populations, reached 50.6% of survey total numbers.Canteen consumes amount survey: Monthly average consumption amount below $450, there are 52 students, reached 15.4% of survey total numbers. There are 151 students average monthly spending $450 ~ $ 650 in campus canteens, reached 44.7% of survey total numbers. There are 113 students monthly average consumption in between $650 ~ $950, reached 15.4% of survey total numbers.Monthly average consumption is higher than the $ 950 more students only 2 students, merely reached 0.6% of survey total numbers.Canteen eating situation survey: most of the students often eating in the campus canteen. Very few students never eat in the campus canteens. Students generally have lunch in the campus canteens, follow by are the dinner, eating breakfast’s students are the most less, The studen t’s average daily breakfast consume amount generally low, usually consume amount is less than $5.Average daily lunch and dinner consumption amount is reasonable. In the range is $8 ~$15 within, 169 student’s thinks dish’s quality not good so that they do not want to consume in the campus dining, reached 0.6% of survey totalnumbers. In addition, 57.1%’s student thinks that food’s category too less, so that they do not want to consume in the campus dining3.3The students of the Renmin University of China consume behavior analysisFrom above survey is easy to see that families and personal habits are influence the main factors of students’ consumption custom and behavior. We found that students does not want to consume at campus canteens, the main reason are the quality of dish too low and personal diet habits, through the university students the survey of consume amount. The many university student’s consume attitudes is saving, it is a commendable habit. Despite university student’s ideological and psychological are the gradual mature, but university students still difficult to independence in the economy aspect, they do not have a fixed income, parents give university students the cost of living, this money is the parents a part of the salaries, so university student’s cost of living is stable, and the cost of living has the features of stability. More than 99%’s university student relies on parents providing living expenses, follow by the scholarships also became a 10%the student‘s living expenses source.Through the university students dining survey found that dish’s quality not high leads to students does not want to consume at campus canteens. This is a main cause why students does not want to consume at campus canteens; Total 169 students select this option, reached the 50% of survey total numbers ,in addition dish’s tastes so bad, dish’s quantity not enough, dish’s breed so less, these are why students does not want to consume at campus canteens, one of main reason. On the other hand, we should be attention that students do not want to breakfast at campus canteens does not equivalent to students has not breakfast. In the course of the investigation, through communication with survey objects, we can be found that some students in the previous day's night had prepared for the next day breakfast such as milks or breads. This method saving time, students will do not need to spend time to the canteens.4.0 ConclusionAfter reading this analysis, it is easy to sees that families and personal habits are influence the main factors of students’ consumption custom and behavior. At the same time, we know that the Renmin University of China campus dining’s disadvantages are dish price is unreasonable and expensive. Canteen provides food breed lack diversity, students can chose’s foods were restricted.5.0 RecommendationThe canteen could sets up a complaint system, through collecting student’s complaint and the canteen can solves these problems, making feedback.Canteens should through the questionnaires, to understand student’s needs, making its own existence’s problem and then to improve these lack.The canteens could make different taste’s dish to satisfy student’s tastes differently.6.0 Appendices6.1 Appendix AStudents survey family income：the amount of monthlypopulation Percentage of the total number consumption1000~3000 153 49．4%800~1200 171 50．6%6.2 Appendix BThe student’s average spending amount per month:population Percentage of the total number the amount of monthlyconsumption450以下52 15．4%450~650 151 44．7%650~950 113 33．4%950以上 2 0．6%6.3 Appendix CDish’s quality, satisfaction surveyDish’s quality population Percentage of the total number High 87 25.7%moderate 82 24.3%low 169 50%D ish’s quantity satisfaction surveyDish’s quantity population Percentage of the total number High 64 19.1%moderate 78 23%low 196 57.9%Food’s category satisfaction surveyFood’s category population Percentage of the total number most 68 20.2%moderate 77 22.7%less 193 57.1%。