罗兰贝格—化学行业分析报告-完整版
罗兰贝格行业研究分析内容以及框架
市场成功要素对比分析
评分
1
2
3
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识别出在市场成功各要素中竞争对手的优劣对比 - 29 -
竞争分析(2)：渠道分析
总体铺货对比
网点覆盖率
各渠道铺货对比
网点覆盖率
企业1 企业2
1997
1998
1999
2000
识别出竞争对手在网点覆盖上的变动
- 30 -
企 业企 1业
2企 业 3
百货店
企 企企 业 业业 1 23
资料来源
• 剪报 • Internet
– 中国资讯网() – 专业网站 • 中怡康、赛诺调查报告 • 专项调查报告 • IMI市场形态研究 • 行业协会 • 电子工业部
-7-
市场分析(1)： 市场总量分析
分析方法
市场 容量
年均 3%
年均 10%
注释
• 总量分析主要是分析整体市场容量成长情况 • 按成长曲线的不同走势，我们可以分段标出其年均增长
• 而战略控制点是指能对整个行业产生重大影响的关键环 节(如，电脑行业的芯片)，如果可能的话，企业应将其 经营范围覆盖战略控制点，或与之结成战略同盟，以此 来巩固其在业内的优势地位
- 18 -
行业分析(3)：关键成功要素分析
分析方法
技术 销售 市场推广 品牌 物流 售后服务 采购 产品成本 产品质量 资金 政策关系 生产能力 人力资源
消费群3
消费群2
消费群1 1998
1999
2000
注释 • 消费群结构变化主要描述各细分市场的结构性变化 • 一般而言，扩大中的消费群蕴含机会而衰退中的消费群
蕴藏威胁 • 消费群划分可以采用下述标准
罗兰贝格-化学行业分析报告
% of US % of EU 25
80.3%
80.0%
106.2%
67.7%
75.6%
118.3%
* 2003 data
> Greece now has high average growth rates (3.8% p.a. from 1995-2004) – partly due to European money from structural / regional funds
2I
A. The changing face of Europe
3I
1.1 France, Germany, Italy and Benelux: Six wealthy core countries start economic integration process in 1957
EU 6 (1957)*
7,429
4:1
> EU support will help EU 10 economic development to reach EU 15 wealth
12 I
3. EU 25 vs. US vs. Asia: Enlarged EU is a still powerful, but the slowest growing economic region in the world
1I
Contents
A. The changing face of Europe B. Challenges and opportunities of enlargement for EU 15 C. Opportunities for EU 15 chemical players in CEE and CIS D. Conclusion
罗兰贝格队欧洲化工行业分析
1I
Contents
A. The changing face of Europe B. Challenges and opportunities of enlargement for EU 15 C. Opportunities for EU 15 chemical players in CEE and CIS D. Conclusion
0I
EU enlargement – new opportunities for the chemical industry
Prof. Roland Berger
Chairman, Roland Berger Strategy Consultants
Noordwijk, October 4, 2004
2I
A. The changing face of Europe
3I
1.1 France, Germany, Italy and Benelux: Six wealthy core countries start economic integration process in 1957
EU 6 (1957)*
7I
1.5 Sweden, Finland and Austria: Europe's northern enlargement pushes up the average GDP per capita
EU 15 (1995)*
GDP [USD bn] 10,534
Population [m] 381
6I
1.4 Spain and Portugal: Accession of two less developed southern countries reduces EU's average wealth
化学与材料行业市场分析报告
化学与材料行业市场分析报告一、简介化学与材料行业作为经济的基础性行业之一，在国民经济发展中起着举足轻重的作用。
本文将对当前化学与材料行业的市场进行分析，并探讨其发展趋势和前景。
二、市场概况1. 市场规模根据统计数据显示，近年来化学与材料行业的市场规模不断扩大，年复合增长率超过10%。
截至2021年，全球化学与材料行业市场规模已经超过1.5万亿美元，其中亚太地区占据了最大的市场份额。
2. 行业结构化学与材料行业包含了诸多细分领域，如化学制品、塑料、涂料、橡胶、金属材料等。
这些细分领域各有其独特的市场特点和发展趋势。
3. 市场需求随着全球经济的不断发展，对化学与材料产品的需求也在不断增加。
尤其是新兴市场中对基础化学原材料的需求不断增长，推动了市场的进一步扩大。
三、主要影响因素1. 技术进步科学技术的不断进步是推动化学与材料行业发展的主要因素之一。
新技术的应用不仅提高了产品的品质和性能，还降低了生产成本，提高了行业竞争力。
2. 政策环境各国政府对化学与材料行业的政策和法规也对市场产生重要影响。
例如，一些国家对环境保护提出更加严格的要求，促使企业加大研发力度，推动行业向绿色化、可持续发展方向转变。
3. 市场竞争化学与材料行业竞争激烈，市场上存在着众多的厂商和产品。
高品质、低成本的产品能够更好地满足市场需求，获得更大的市场份额。
四、市场机遇与挑战1. 市场机遇随着全球经济的发展，大量的基础设施建设和城市化进程推动了化学与材料产品的需求增长。
此外，新兴产业的崛起也为行业带来了新的机遇，如新能源、电动汽车等。
2. 市场挑战化学与材料行业也面临一些挑战，例如原材料价格波动、环境污染治理压力、技术创新的速度等。
行业内的企业需要及时应对这些挑战，保持竞争力。
五、市场前景展望1. 可持续发展未来化学与材料行业的发展将趋向于可持续发展。
环保、节能、低碳将成为行业的重要发展方向，推动行业向更加绿色、环保的方向发展。
2. 创新驱动技术创新将成为化学与材料行业发展的核心驱动力。
106罗兰贝格—化学行业分析报告(英文版ppt 33)
GDP [USD bn] 6,494
Population [m] 227
% of US % of EU 25
59.0%
58.9%
78.0%
50.0%
GDP/capita [USD] 28,608
75.5%
118.0%
* 2003 data
> Europe's core countries had sluggish growth over the last ten years: Average growth 1.3% p.a. in Germany, 1.7% in France, 2.5% Netherlands
Comparative indicators 2003
ECONOMIC POWER [GDP, USD bn] POPULATION [m]
EU 25 US
ASIA*
11,028 10,988
455
290
8,458 1,947
WEALTH [GDP per capita, USD] 24,237 37,890 12,058
7,429
4:1
> EU support will help EU 10 economic development to reach EU 15 wealth
罗兰贝格行业和战略分析框架70页PPT
56、书不仅是生活，而且是现在、过 去和未 来文化 生活的 源泉。 ——库 法耶夫 57、生命不可能有两次，但许多人连一 次也不 善于度 过。— —吕凯 特 58、问渠哪得清如许，为有源头活水来 。—— 朱熹 59、我的努力求学没有得到别的好处， 只不过 是愈来 愈发觉 自己的 无知。 ——笛 卡儿
拉
60、生活的道路一旦选定，就要勇敢地 走到底 ，决不 回头。 ——左
罗兰贝格行业和战略分析框 架
41、实际上，我们想要的不是针对犯 罪的法 律，而 是针对 疯狂的 法律。 ——马 克·吐温 42、法律的力量应当跟随着公民，就 像影子 跟随着 身体一 样。— —贝卡 利亚 43、法律和制度必须跟上人类思想进 步。— —杰弗 逊 、人类受制于法律，法律受制于情 理。— —托·富 勒
罗兰贝格战略分析
了解行业的发展历程及变化
大致了解行业的研发 生产 营销 销售和服务的运作方法
了解行业主要参与者的运作实例
Notes
Source:
5
方法
• 行业书籍，专业报刊，Chinainfobank, ISI, 专家访谈，相关网站
• 专业书刊，行业协会，Chinainfobank, ISI, 相关网站，年鉴
威胁 • 地区划分可以采用下述标准
– 大区 –省
24
市场分析4：消费群结构变化
分析方法举例
消费群3
消费群2
消费群1 1998
1999
2000
注释 • 消费群结构变化主要描述各细分市场的结构性变化 • 一般而言;扩大中的消费群蕴含机会而衰退中的消费群
蕴藏威胁 • 消费群划分可以采用下述标准
– 年龄 – 特征初次购机;换机;一户多机 – 场合农村家电普及;新婚购机 – 性质家庭用户;工程用户
• 专业书籍、报刊，Chinainfobank, ISI, 专 家访谈，相关网站
• 相关书籍、报刊，年鉴，专业报告
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• 专业书籍、报刊，Chinainfobank, 相关网 站
了解它将如何发展 — 初步理解行业的宏观环境和市场发展趋势
内容
影响这个行业的宏观环境的发展趋势
注释
• 行业集中度反映一个行业的整合程度;如果集中度曲线 上升迅速表明行业竞争激烈;优势企业纷纷采用渠道扩 张;降价等方式来扩大市场;而稳定的集中度曲线则表明 市场竞争结构相对稳定;领导厂家的优势地位业已建立
• 一般而言;处于集中度迅速上升中的行业蕴含发展机会; 此时加大市场投入;加快渠道建设往往能获取一定的成 效
罗兰贝格—化学行业分析报告(英文)
% of US 100.4% 156.0%
GDP/capita [USD] 24,237
64.0%
* 2003 data
> GDP growth rates of up to 6.5% p.a. in CEE (average 4.4% p.a. since '95) > But: Enlargement is a big challenge for European Union to create wealth
GDP/capita [USD] 27,648
% of US % of EU 25
95.9%
95.5%
130.5%
83.7%
73.0%
114.1%
* 2003 data
> Stimulus to EU growth over the past ten years: Finland's economy grew 3.5% p.a. on average, Sweden's 2.7 % p.a., and Austria's 2.0% p.a.
% of US % of EU 25
80.3%
80.0%
106.2%
67.7%
75.6%
118.3%
* 2003 data
> Greece now has high average growth rates (3.8% p.a. from 1995-2004) – partly due to European money from structural / regional funds
7,429
4:1
> EU support will help EU 10 economic development to reach EU 15 wealth
罗兰贝格经典分析报告模板
2
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1. 战略项目的准备 — 良好的准备将帮你日后节省大量时间，并使你看起来象个专家
3
现在，请假想你自己准备进入客户所在的这个行业，你准备怎么开始。。。
4
弄清楚它是什么 — 初步理解行业/产品的背景知识
内容
全面了解产品/服务的具体种类及用途
• 专业书刊，行业协会，Chinainfobank, ISI, 相关网站，年鉴
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• 相关书籍、报刊，年鉴，专业报告
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• 专业书籍、报刊，Chinainfobank, 相关网 站
内容
与彩电行业的相关因 人口年龄结构
• GDP • WTO加入 • 地区经济发展
政策/法规
• •
对高科技术产业的投资政策 行业法规
文化
• 具体消费心态变化 • 年轻人购买独立性倾向
具体的变化与趋势
生态 技术
• 环保政策
• 本产业技术变化 • 竞争产业技术变化 • 向产业技术变化
产品/服务所覆盖的市场，总体及细分市场规模，市场份 额状况
产品/服务的基本技术/原理知识，技术及应用的发展方向
了解行业的发展历程及变化
大致了解行业的研发、生产、营销、销售和服务的运作 方法
了解行业主要参与者的运作实例
Notes
Source:
5
方法
• 行业书籍，专业报刊，Chinainfobank, ISI, 专家访谈，相关网站
•… •… •… • ...
某企业化学行业分析报告(英文版)
某企业化学行业分析报告（英文版）Title: Analysis Report on the Chemical Industry of XYZ Company Executive Summary:This report provides an analysis of the chemical industry, specifically focusing on XYZ Company's position and competitiveness in the market. The analysis takes into account the industry's growth rate, key players, market trends, and future prospects. It highlights XYZ Company's strengths, weaknesses, opportunities, and threats (SWOT), offering strategic recommendations to optimize its business performance and maximize growth potential.1. Introduction:The chemical industry has grown significantly over the years, both in terms of revenue and innovation. It encompasses a wide range of sub-sectors, including petrochemicals, fertilizers, specialty chemicals, and pharmaceuticals. XYZ Company, a leading player in the industry, has shown steady growth and market presence.2. Industry Overview:The global chemical industry is expected to witness substantial growth in the coming years, driven by factors such as increasing population, urbanization, and industrialization. There is a growing demand for chemicals in various sectors, including agriculture, automotive, construction, and healthcare.3. Market Analysis:XYZ Company operates in a competitive market with several key players. The top chemical companies dominate the market, withstrong global presence and diversified product portfolios. Despite the intense competition, XYZ Company has successfully carved out a niche for itself through product differentiation and customer-centric approaches.4. SWOT Analysis:4.1 Strengths:- Strong brand reputation and customer loyalty- Diversified product portfolio catering to different industries- Robust research and development capabilities4.2 Weaknesses:- High production costs due to reliance on imported raw materials - Limited geographical presence in certain regions- Vulnerability to fluctuating raw material prices4.3 Opportunities:- Expansion into emerging markets with high growth potential- Strategic alliances with suppliers to ensure a steady supply of raw materials- Investments in new technologies to enhance product offerings 4.4 Threats:- Intense competition from established players- Stringent environmental regulations impacting production processes- Economic volatility affecting demand and profitability5. Strategy Recommendations:5.1 Market Diversification: XYZ Company should explorepotential opportunities in untapped markets. This could involve expanding its operations in emerging economies and diversifying its product range to cater to different industries.5.2 Sustainability Initiatives: To cope with stringent environmental regulations, XYZ Company should invest in sustainable production processes and green technologies. This will not only ensure compliance but also enhance its brand reputation among environmentally conscious customers.5.3 Supplier Partnerships: Establishing strategic alliances with suppliers to ensure a steady supply of raw materials will help mitigate the risks associated with fluctuating prices and availability. This could involve long-term contracts or joint ventures.5.4 Research and Development: Continuing to invest in research and development will enable XYZ Company to stay ahead of the competition and drive innovation. This will help in the development of new and improved products that meet evolving customer needs.6. Conclusion:XYZ Company operates in a dynamic and competitive chemical industry. By capitalizing on its strengths and addressing weaknesses and threats, the company can position itself for sustained growth and success. Implementing the recommended strategies will enable XYZ Company to stay competitive and adapt to changing market dynamics effectively.7. Competitive Analysis A detailed analysis of XYZ Company's key competitors is essential to understand its position in the market. The major players in thechemical industry include multinational corporations with extensive global reach and diversified product portfolios. These companies have a significant market share and often dominate specific sectors within the industry.One of XYZ Company's main competitors is Company ABC, which has a strong presence in the petrochemical and specialty chemical sectors. Company ABC is known for its innovative products and strong customer relationships. XYZ Company should closely monitor Company ABC's strategies and ensure it remains competitive by offering differentiated products and exceptional customer service.Another competitor of XYZ Company is Company XYZ2, which has a substantial market share in the agricultural chemical sector. Company XYZ2 has successfully established partnerships with agricultural organizations, providing them with high-quality fertilizers and crop protection solutions. To compete effectively, XYZ Company should explore opportunities to collaborate with agricultural organizations and enhance its product offerings in this sector.Furthermore, Company XYZ3 is a major competitor in the pharmaceutical and healthcare chemical sector. It has an extensive portfolio of active pharmaceutical ingredients (APIs) and excipients, supplying them to pharmaceutical companies worldwide. XYZ Company should focus on expanding its presence in the pharmaceutical industry by investing in research and development of APIs and forming strategic partnerships with pharmaceutical companies.8. Market Trends and Future ProspectsThe chemical industry is witnessing several key trends that are shaping its future prospects. These trends include:8.1 Environmental Sustainability: With increasing awareness of environmental issues, there is a growing demand for sustainable and eco-friendly chemicals. Companies that prioritize sustainability and invest in green technologies are likely to gain a competitive advantage.8.2 Digitalization and Industry 4.0: The adoption of digital technologies and automation is transforming the chemical industry. Companies that embrace digitalization can streamline their processes, improve efficiency, and offer more customized products and services.8.3 Bio-based Chemicals: The shift towards bio-based chemicals is gaining momentum as companies strive to reduce their reliance on fossil fuels and minimize carbon emissions. Investing in the development of bio-based alternatives can open up new market opportunities for XYZ Company.8.4 Increasing Regulations: Governments worldwide are implementing stricter regulations on chemicals, particularly concerning safety, sustainability, and waste management. XYZ Company needs to stay updated with regulatory changes and ensure compliance to maintain its market position.9. Future Growth StrategiesTo capitalize on the opportunities in the chemical industry and overcome challenges, XYZ Company should consider the following growth strategies:9.1 Market Expansion: XYZ Company should focus on expanding its geographical presence, particularly in emerging markets with high growth potential. These markets offer opportunities for increased demand and new customer segments.9.2 Innovation and Product Development: Continued investment in research and development is essential for XYZ Company to stay ahead of the competition. Developing new and improved products that address current market trends and customer needs will drive growth and enhance its market position.9.3 Strategic Partnerships: Collaborating with key suppliers and customers can provide XYZ Company with a competitive edge. Through strategic partnerships, the company can ensure a reliable supply of raw materials, access new markets, and leverage shared expertise and resources.9.4 Mergers and Acquisitions: Consolidation through mergers and acquisitions can help XYZ Company expand its product offerings, access new technologies and markets, and strengthen its competitive position. Careful evaluation and due diligence are necessary when considering potential merger or acquisition opportunities.10. ConclusionXYZ Company operates in a dynamic and competitive chemicalindustry. By understanding the industry landscape, market trends, and competitors, the company can develop effective strategies to optimize its business performance and maximize growth potential. By leveraging its strengths, addressing weaknesses, and capitalizing on opportunities, XYZ Company can position itself as a leading player in the industry. Implementing the recommended strategies will enable the company to adapt to changing market dynamics, drive innovation, and stay competitive in the global chemical market.。
罗兰贝格荷兰石油SWOT分析
Port fees
Current situation
Harbour dues based on tonnage rather than services used
Common carrier pipeline
No common-carrier pipeline exists
Maasvlakte 2
Positive discussion likely: new land reclamation at high cost
Role of the Netherlands
Current situation
Goes ahead of competing countries on environmental issues
Industry viewpoint
This undermines competitive position of oil and chemical industries
Ports
• Rotterdam ‘world’s leading port’ for 30 years • Road, rail, inland waterway and pipeline connections to many major markets
Trading
• Major oil trading market in the EU time zone and one of the big 3 globally (Rotterdam, Houston, Singapore)
Industry viewpoint
Rotterdam is more expensive than Antwerp, Le Havre or Hamburg. The oil industry ‘subsidises’ the container industry
化学行业的分析报告
化学行业的分析报告1. 引言化学行业是指以化学原理及相关技术进行生产、加工、研发及销售的产业领域。
化学行业涵盖了诸多领域，包括化学试剂、化学药品、塑料制品、橡胶制品、涂料、精细化工等。
本文将通过对化学行业的分析，探讨其当前状况、挑战和未来发展趋势。
2. 当前状况2.1 市场规模化学行业是全球最大的经济部门之一，其市场规模庞大。
根据统计数据显示，2019年全球化学行业市场规模达到了4.8万亿美元，预计到2025年将达到6.4万亿美元。
化学行业市场的快速增长主要得益于工业化进程的推进和全球经济的增长。
2.2 主要发展国家和地区化学行业主要发展于美国、中国、日本、德国等国家和地区。
其中，中国化学行业在过去几年取得了显著的发展，成为全球最大的化学产品生产国。
中国化学行业在原材料供应、生产技术和市场规模等方面都具有较大优势。
2.3 产业链分析化学行业的产业链包括了初级原料生产、中间产品生产和终端产品生产等环节。
初级原料生产包括石油化工、煤化工等；中间产品生产涵盖了有机合成化学品、无机化学品等；终端产品生产涉及到塑料制品、橡胶制品、化学药品等。
这些环节通过物流、供应链等组成了化学行业的完整产业链。
3. 挑战与机遇3.1 环境污染与治理化学行业作为典型的高能耗、高污染的行业，在环境保护和治理方面面临着巨大的挑战。
化学废水、废气、废固等的排放，对环境造成了严重的污染。
然而，随着环保法律法规的逐渐完善和对环境保护要求的提升，化学行业在污染治理方面也面临着巨大的机遇。
采用更加环保的生产工艺、推动循环经济发展等措施都将有助于化学行业的可持续发展。
3.2 技术创新与转型升级化学行业需要不断进行技术创新和转型升级，以适应市场需求和环保要求的变化。
以往人工合成的化学品正在被越来越多的生物合成和可再生原料替代。
此外，新材料、新能源等领域的快速发展也为化学行业带来了新的机遇。
4. 未来发展趋势4.1 新能源化学品的需求增长随着全球能源需求的增长和对可再生能源的追求，新能源化学品市场将迎来快速发展。