商务英语试题与答案
商务英语试题及答案大全
商务英语试题及答案大全一、选择题1. Which of the following is not a common business practice?A. Negotiating contractsB. Attending business meetingsC. Playing video gamesD. Networking with professionals答案:C2. What is the most important aspect of business communication?A. Using technical jargonB. Being concise and clearC. Using humor extensivelyD. Speaking loudly答案:B3. In international business, what is the primary purpose of cultural awareness?A. To make jokes about other culturesB. To avoid misunderstandings and conflictsC. To criticize other culturesD. To show off one's own culture答案:B二、填空题4. When writing a business proposal, it is crucial to include a(n) ________ section that outlines the benefits of your product or service.答案:benefits5. In a business setting, it is polite to address someone as________ if you do not know their name or title.答案:sir/madam6. When conducting market research, it is important to gather ________ data to make informed decisions.答案:reliable三、阅读理解题Read the following passage and answer the questions.In today's global market, businesses are constantly lookingfor ways to expand their reach and increase their customer base. One effective strategy is to enter into partnershipswith companies in other countries. This not only opens up new markets but also allows for the sharing of resources and expertise. However, such partnerships require carefulplanning and negotiation to ensure that both parties benefit equally.7. What is one advantage of partnering with a foreign company? 答案:Opens up new markets8. What is necessary for a successful international partnership?答案:Careful planning and negotiation9. What should be the goal of such partnerships?答案:Ensuring that both parties benefit equally四、写作题10. Write a short email to a potential business partner, introducing your company and expressing interest in exploring a partnership.[Your Name][Your Position][Your Company Name][Your Contact Information]Dear [Recipient's Name],I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. We have been following your company's work in [specific field/industry] and are impressed by your achievements.We believe that a partnership between our two companies could be mutually beneficial. Our company specializes in [briefly describe your company's expertise], and we think that our strengths could complement yours in [specific areas of potential collaboration].We would like to propose a meeting to discuss this further. Please let us know if you are interested and available for a call or video conference at your earliest convenience.Looking forward to the possibility of working together.Best regards,[Your Name]答案:(写作题无固定答案,以上为参考模板)请注意,以上内容为示例性质,实际的商务英语试题及答案可能会根据具体的教学大纲和考试要求有所不同。
商务英语复习题及答案
商务英语复习题及答案一、选择题1. What does "B2B" stand for in the context of business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Industry答案:A2. Which of the following is NOT a common payment term in international trade?A. FOB (Free On Board)B. CIF (Cost, Insurance and Freight)C. DDP (Delivered Duty Paid)D. COD (Cash on Delivery)答案:D3. In a business negotiation, what does "NR" mean?A. Not ReceivedB. Not ReadyC. Not RespondedD. Non-Renewable答案:C二、填空题4. When addressing a formal business letter, it is appropriate to use the title "_______" before the person's name.答案:Dear Sir/Madam5. The abbreviation "ETA" in logistics stands for "_______". 答案:Estimated Time of Arrival6. In a business proposal, the section that outlines the benefits of the proposed solution is called "_______".答案:Benefits三、阅读理解Read the following passage and answer the questions:In today's globalized economy, companies are increasingly looking for ways to expand their markets and reach new customers. One effective strategy is to engage in cross-border e-commerce, which allows businesses to sell their products and services online to customers in different countries. This approach not only opens up new revenue streams but also helps to build brand awareness on a global scale.7. What is the main advantage of cross-border e-commerce mentioned in the passage?答案:It allows businesses to sell their products and services online to customers in different countries.8. What is another benefit of engaging in cross-border e-commerce?答案:It helps to build brand awareness on a global scale.四、翻译题9. 将下列句子从英文翻译成中文:"The company is seeking to diversify its product line to appeal to a broader customer base."答案:该公司正寻求多样化其产品线,以吸引更广泛的客户群。
初级商务英语试题及答案
初级商务英语试题及答案一、选择题(每题2分,共20分)1. What is the most common way to greet someone in a business setting?A. HiB. HelloC. Good morningD. Hey2. Which of the following is NOT a typical business document?A. InvoiceB. ProposalC. MemoD. Novel3. When making a business presentation, it is important to:A. Speak very fast to cover all the pointsB. Use complex jargon to impress the audienceC. Maintain eye contact with the audienceD. Avoid using visual aids4. What does the abbreviation "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Industry5. If a company's net profit is $50,000 and its total assetsare $500,000, what is the company's return on assets (ROA)?A. 10%B. 5%C. 20%D. 1%6. Which of the following is a common method of payment in international trade?A. Credit cardB. Letter of creditC. Personal checkD. Cash on delivery7. In a business negotiation, it is crucial to:A. Always make the first offerB. Never show your true feelingsC. Be open to compromiseD. Stick to your initial offer8. What is the purpose of a SWOT analysis in business?A. To identify strengths, weaknesses, opportunities, and threatsB. To evaluate the company's financial performanceC. To determine the company's market shareD. To create a new product9. Which of the following is NOT a characteristic of effective communication?A. ClarityB. ConcisenessC. AmbiguityD. Relevance10. The term "due diligence" in business refers to:A. The process of conducting an investigation into a potential investmentB. The process of paying off debtsC. The process of auditing financial statementsD. The process of marketing a new product二、填空题(每题1分,共10分)11. The process of developing new products or services is known as ________.12. A ________ is a document that outlines the terms and conditions of a sale.13. In business, a ________ is a person who is authorized to make binding agreements on behalf of a company.14. The term "synergy" refers to the concept that the whole is greater than the sum of its ________.15. A ________ is a financial statement that shows a company's revenues, expenses, and profits over a specific period of time.16. When a company offers a product at a lower price than usual, this is known as a ________.17. The ________ is the process of identifying and understanding the needs and wants of customers.18. A ________ is a type of business structure where the owner is personally liable for all debts and obligations.19. In a business context, "ROI" stands for ________.20. A ________ is a document that provides evidence of a transaction or an agreement.三、简答题(每题5分,共30分)21. Explain the difference between a sole proprietorship anda partnership.22. What are the key components of a business plan?23. Describe the role of a marketing manager in a company.24. What is the significance of a balance sheet in financial management?四、案例分析题(每题10分,共20分)25. Analyze the potential risks and benefits of expanding a business into a new international market.26. Discuss the importance of ethical behavior in business and provide examples of how it can impact a company's reputation.五、写作题(共20分)27. Write a short essay on the importance of teamwork in a business environment. Your essay should be no less than 200 words.答案:一、选择题1. C2. D3. C4. A5. B6. B7. C8. A9. C10. A二、填空题11. innovation12. contract13. agent14. parts15. income statement16. discount17. market research18. sole proprietorship19. return on investment20. receipt三、简答题21. A sole proprietorship is a type of business owned by one person who has complete control and unlimited liability for the business debts. A partnership is a business owned by two or more people who share。
大学商务英语试题及答案
大学商务英语试题及答案一、选择题(每题2分,共20分)1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. None of the above答案:A2. Which of the following is not a function of a marketing mix?A. ProductB. PlaceC. PriceD. Profit答案:D3. In international trade, a Letter of Credit (L/C) is used to:A. Secure paymentB. Reduce costsC. Increase salesD. Promote products答案:A4. What is the meaning of "FOB" in shipping terms?A. Free on BoardB. Freight on BoardC. Full of BeliefD. First of Business答案:A5. The process of negotiating a contract is known as:A. ContractingB. ContractualizationC. Contracting outD. None of the above答案:B6. Which of the following is a type of business agreement?A. Memorandum of Understanding (MOU)B. Memorandum of Disagreement (MOD)C. Memorandum of Non-Compliance (MNC)D. Memorandum of Agreement (MOA)答案:A7. The acronym "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Regulation of Industry答案:A8. What is the role of a "wholesaler" in the supply chain?A. They sell products directly to consumersB. They buy products in bulk and sell them to retailersC. They manufacture productsD. They provide raw materials for production答案:B9. The term "SWOT analysis" refers to:A. Strengths, Weaknesses, Opportunities, ThreatsB. Skills, Workforce, Opportunities, TechnologyC. Systems, Workflows, Operations, TechnologyD. None of the above答案:A10. In business, "due diligence" is the process of:A. Paying taxesB. Conducting a thorough investigationC. Preparing financial statementsD. Hiring new employees答案:B二、填空题(每空1分,共10分)1. The four Ps of marketing are Product, Price, ______, and Promotion.答案:Place2. A ______ is a document that outlines the terms andconditions of a business agreement.答案:Contract3. The acronym "BOPIS" stands for Buy Online, Pick up In-Store, which is a strategy used by retailers to enhance the ______ experience.答案:Customer4. In business, a "________" is a situation where a company has more liabilities than assets.答案:Insolvency5. The process of identifying and analyzing the target market is known as ______.答案:Market Segmentation6. A "________" is a financial statement that provides a snapshot of a company's financial position at a specific point in time.答案:Balance Sheet7. The term "________" refers to the process of identifying, anticipating, and assessing risks in a business.答案:Risk Management8. A "________" is a type of financial instrument that represents ownership in a company.答案:Stock9. The "________" is a measure of the value of goods and services produced by an economy over a specific time period.答案:Gross Domestic Product (GDP)10. A "________" is a form of indirect taxation levied on the sale of goods and services.答案:Value Added Tax (VAT)三、简答题(每题5分,共20分)1. What are the key elements of a business plan?答案:A business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.2. Explain the concept of "branding" in business.答案:Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a company's products or services from those of other competitors. It aims to create a lasting impression in the minds of consumers and establish a strong brand identity.3. What is the purpose of a SWOT analysis in business strategy?答案:A SWOT analysis helps a business to identify its Strengths, Weaknesses, Opportunities, and Threats. It is used to assess the internal and external factors that can。
《商务英语》考试试题及答案
《商务英语》考试试题及答案商务英语考试试题及答案商务英语考试(Business English Test,简称BET)是针对商务环境下英语语言能力的测试,涉及商务沟通、商务文化、商务礼仪等方面。
以下是BET的考试试题及答案,供读者参考。
一、选择题1、在商务场合中,下列哪个词汇属于更为正式的称呼? A. guy B. sir C. mate D. boss 答案:B. sir2、在商务谈判中,下列哪个语句属于礼貌的表达方式? A. No way B.I think so C. You're wrong D. It doesn't matter 答案:B. I think so3、在商务活动中,下列哪个行为符合商务礼仪? A. 穿着休闲装参加谈判 B. 在会议上发表言论前先做笔记 C. 在商务场合频繁使用手机 D. 在商务宴请时点价格昂贵的菜品答案:B. 在会议上发表言论前先做笔记二、填空题4、在商务活动中,我们常常使用电子邮件进行沟通。
以下是一封商务邮件的示例: Dear [Name], I am writing to [purpose of email].If you have any questions or need more information, please [request]. Thank you. Best regards, [Your Name] 请问,在"[purpose of email]"处应填写什么内容?答案:填写邮件的目的,例如:"invite you to a business meeting"(邀请您参加商务会议)等。
41、在商务谈判中,有时候会出现僵局。
以下是一个解决商务谈判僵局的示例: Person A: We cannot accept your price. It's too high. Person B: I understand your concern. We can offer a better discount if you purchase more items. 请问,Person B是如何解决谈判中的僵局?答案:Person B通过提供更多的优惠来打破谈判中的僵局,即提供更多的折扣给对方,以换取更多的购买量。
商务英语试卷及参考答案
商务英语试卷及参考答案商务英语试卷一、选择题1、In business negotiations, which of the following is the most effective opening gambit? A. Aggressive posturing B. Passive concession C. Tactical maneuvering D. Bold assertion2、Which of the following is NOT an example of business etiquette?A. Dressing professionallyB. Handling emails appropriatelyC. Maintaining a positive attitude during meetingsD. Cursing in front of clients3、Which of the following best defines the concept of "soft skills" in business? A. Technical abilities related to a specific job B. Abilities to handle interpersonal relationships effectively C. Abilities to perform complex analytical tasks D. Abilities to manage and lead teams4、In a meeting, a colleague starts a tirade about a supplier who has disappointed them. The best way to handle this situation is to: A. Interrupt and redirect the conversation B. Agree with the colleague and pile on the criticism C. Listen patiently andevaluate the supplier's performance yourself D. Remain silent and avoid getting involved5、Which of the following best represents the concept of "win-win" in business? A. A situation where one party benefits more than the other B. A situation where both parties benefit equally C. A situation where neither party benefits D. A situation where both parties benefit as a result of conflict二、简答题6、Please explain the concept of "bartering" and provide a real-life example.61、How can businesses use social media effectively to promote their products or services?611、Describe a challenging business situation you have faced and how you overcame it.6111、What are the primary goals of a business letter? Provide an example of a well-written business letter.61111、What are some common mistakes made in business emails and how can they be avoided?参考答案一、选择题1、正确答案是C. Tactical maneuvering。
商务英语试题推荐及答案
商务英语试题推荐及答案一、选择题1. In business communication, which of the following is NOT considered as a professional behavior?A. Using formal languageB. Keeping the tone politeC. Sending emails with typosD. Maintaining a clear structure答案:C2. What is the primary purpose of a business proposal?A. To introduce a new productB. To persuade the reader to take actionC. To provide a detailed budgetD. To summarize the company's history答案:B3. Which of the following is the most appropriate way to address a business letter to an unknown recipient?A. Dear Sir or MadamB. Dear Mr. SmithC. Dear FriendD. Hello答案:A二、填空题4. The term "B2B" stands for _______, which refers to business transactions between two companies.答案:Business to Business5. In a business context, "ROI" stands for _______,indicating the return on investment.答案:Return on Investment6. The acronym "PPT" is commonly used for _______, which is a presentation tool.答案:PowerPoint三、简答题7. What are the key components of a successful business negotiation?答案:Key components of a successful business negotiation include clear objectives, understanding of the other party's needs, effective communication skills, flexibility, and the ability to build rapport.8. Describe the role of a business analyst in a company.答案:A business analyst plays a crucial role in a company by identifying business needs, analyzing data, and recommending solutions to improve efficiency andprofitability.四、案例分析题9. Assume you are a sales manager of a company thatspecializes in office furniture. You have been approached by a potential client who is interested in purchasing a large quantity of office chairs. Describe the steps you would take to close the deal.答案:To close the deal, the following steps would be taken:- Conduct a needs analysis to understand the client's specific requirements.- Present a range of office chairs that meet the client's needs.- Offer a competitive price and discuss payment terms.- Highlight the benefits of choosing your company's products.- Address any concerns or objections the client may have. - Prepare a formal proposal and a contract for theclient's review.- Follow up after the proposal to answer any additional questions and finalize the agreement.五、写作题10. Write an email to a potential client introducing your company's new line of eco-friendly office supplies and inviting them to a product launch event.答案:[Your Name][Your Position][Your Company][Your Contact Information]Subject: Introducing Our New Eco-Friendly Office SuppliesDear [Client's Name],I hope this email finds you well. I am writing to introduce our new line of eco-friendly office supplies that we believe will align perfectly with your company's commitment to sustainability.Our new range includes paper made from recycled materials, biodegradable pens, and reusable desk organizers. We are excited to invite you to our product launch event on [Date] at [Location]. The event will provide an opportunity to see the products firsthand and discuss how they can benefit your business.Please find the event details attached. We would be delighted if you could join us. Kindly RSVP by [RSVP Date] to confirm your attendance.Looking forward to the possibility of working together.Best regards,[Your Name]。
商务英语试题及答案
商务英语试题及答案一、阅读理解Passage 1Most cross-cultural business negotiations involve executives from different countries discussing business in English, even when it is not their mother tongue. The potential for misunderstanding and confusion is high. English as a second language is one thing; business as a second culture is quite another. Negotiating internationally calls for a special skill set and flexibility.Being fluent in a language is not sufficient to be an effective international negotiator. It is important to understand the business etiquette, cultural norms, and communication styles of the other party. In some cultures, direct eye contact is considered respectful, while in others it may be interpreted as aggressive or invasive. Similarly, gestures or body language that are considered positive in one culture may have negative connotations in another. Without a deep understanding of these cultural nuances, negotiations can easily break down.In addition to cultural awareness, successful negotiations require careful preparation. Thorough research on the other party's background, business practices, and negotiation style can give a negotiator a competitive edge. It is also crucial to understand the goals, interests, and priorities of both sides before entering into any negotiation. This allows for the development of mutually beneficial solutions that can strengthen business relationships and lead to successful outcomes.Overall, effective cross-cultural business negotiations require language proficiency, cultural sensitivity, and strategic preparation. By developing these competencies, executives can navigate the complexities of international business and achieve positive results.1. According to the passage, why is being fluent in a language alone not enough for successful international negotiations?A. Cultural norms and communication styles vary between countries.B. Business executives need to speak their mother tongue during negotiations.C. Language barriers can impede effective communication.D. Negotiations should be conducted in the negotiator's first language.2. What is a crucial aspect of cross-cultural negotiations?A. Being assertive and direct.B. Researching the other party's background.C. Avoiding eye contact to prevent misunderstandings.D. Communicating using gestures and body language.3. Which of the following is emphasized as a key factor for achieving successful outcomes in negotiations?A. Fluency in multiple languages.B. Competitive advantage through negotiation tactics.C. Understanding the goals and priorities of both sides.D. Developing a strong business network.Passage 2Dear Customer,Thank you for choosing our company for your office supply needs. We are constantly striving to improve our services and to offer you the best products available in the market. As part of our commitment to excellence, we would like to hear your feedback.Would you please take a few minutes to complete the following survey? Your honest opinions and suggestions are highly appreciated and will assist us in enhancing our products and services to better meet your needs.1. How satisfied are you with the quality of our products?□ Very Satisfied□ Satisfied□ Neutral□ Dissatisfied□ Very Dissatisfied2. Have you had any issues or concerns with our customer service?□ Yes□ NoIf you answered "Yes" to question 2, please provide details:_______________________________________________________3. How likely are you to recommend our company to others?□ Highly Likely□ Likely□ Not Sure□ Unlikely□ Highly Unlikely4. Do you have any suggestions on how we can improve our products or services?_______________________________________________________Thank you for taking the time to complete this survey. We value your opinion and will carefully review your feedback to ensure that we continue to provide you with the best possible experience.Sincerely,[Company Name]二、口语交际请准备一个商务会议的自我介绍,包括以下内容:1. 所在公司及职位2. 对会议主题的看法和经验3. 个人能为会议做出的贡献参考答案:Good morning/afternoon everyone,My name is [Your Name] and I am currently working as a [Your Position] at [Your Company Name]. I would like to express my gratitude for having the opportunity to attend this important business conference.As an experienced professional in the industry, I have been actively involved in various projects related to the conference theme. Through these experiences, I have come to realize the critical role that [Conference Theme] plays in driving business growth and fostering innovation. I believe that this conference will provide us with a platform to exchange valuable insights and best practices, which can ultimately contribute to our individual and collective success.In terms of my personal contribution to this conference, I am confident that my expertise in [Specific Area of Expertise] can enrich the discussions and provide practical solutions to the challenges we may face. I am eager to actively participate in the group discussions, share my knowledge, and learn from the valuable experiences of fellow attendees. Together, I believe we can collectively enhance our knowledge and find innovative ways to overcome industry obstacles.Once again, I want to express my gratitude for being a part of this conference. I am looking forward to engaging in meaningful conversations and building valuable connections with all of you. Thank you.三、写作请以"Effective Communication in a Global Workplace"为题,写一篇关于跨国企业中有效沟通的重要性的文章。
商务英语试题及答案
商务英语试题及答案一、选择题(每题2分,共20分)1. Which of the following is NOT a common business activity?A. MarketingB. ProductionC. Human ResourcesD. Personal Hobbies2. What does the abbreviation "CEO" stand for?A. Chief Executive OfficerB. Chief Engineering OfficerC. Chief Education OfficerD. Chief Environmental Officer3. In a business context, what does "B2B" refer to?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. When writing a business email, which of the following is NOT recommended?A. Using a professional email addressB. Keeping the subject line clear and conciseC. Writing in all capital lettersD. Including a signature with contact information5. The term "due diligence" is commonly used in which of the following scenarios?A. Preparing a business planB. Conducting an auditC. Negotiating a merger or acquisitionD. Organizing a product launch6. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To outline the company's mission and visionC. To create a financial forecastD. To set sales targets7. Which of the following is NOT a type of business structure?A. Sole ProprietorshipB. PartnershipC. CorporationD. Non-profit organization8. What does "ROI" stand for in business?A. Return on InvestmentB. Risk of InvestmentC. Revenue of InvestmentD. Rate of Investment9. In a negotiation, what is the meaning of "BATNA"?A. Best Alternative to a Negotiated AgreementB. Basic Agreement Terms and NegotiationsC. Business Agreement Trade Negotiations AgreementD. Business Analysis Terms and Negotiations10. Which of the following is a key element of a business proposal?A. Executive summaryB. Personal biographyC. Detailed budget for personal expensesD. List of competitors' weaknesses二、填空题(每空2分,共20分)1. The process of identifying, analyzing, and mitigating potential risks is known as ________.2. A business plan typically includes a section on ________, which outlines the company's goals and strategies.3. In a sales contract, the ________ clause specifies the terms under which the buyer may return the product.4. The ________ is responsible for managing the company's finances and ensuring compliance with financial regulations.5. When a company is looking to expand, it may consider________, which involves entering a new market or creating a new product line.6. The ________ is a document that outlines the terms and conditions of a business agreement.7. A ________ is a type of financial statement that shows a company's income and expenses over a specific period.8. The ________ is the process of evaluating a company's financial performance over time.9. A ________ is a type of business entity that is owned and operated by a single individual.10. The ________ is the process of researching and analyzing the market to understand customer needs and preferences.三、简答题(每题15分,共40分)1. Describe the importance of effective communication in international business and provide examples of potential communication barriers.2. Explain the role of a project manager in a businesssetting and outline the key responsibilities associated with this role.四、案例分析题(20分)Read the following scenario and answer the questions that follow:A multinational company is considering entering the Asian market. The company has identified several potential partners for a joint venture. The management team is now preparing for a series of negotiations to determine the best partner for the venture.Questions:1. What factors should the management team consider when evaluating potential partners?2. How can the company ensure that the negotiations are conducted in a culturally sensitive manner?商务英语试题答案一、选择题1. D. Personal Hobbies2. A. Chief Executive Officer3. A. Business to Business4. C. Writing in all capital letters5. C. Negotiating a merger or acquisition6. A. To analyze the strengths and weaknesses of a company7. D. Non-profit organization8. A. Return on Investment9. A. Best Alternative to a Negotiated Agreement10. A. Executive summary二、填空题。
商务英语期末试题及答案
商务英语期末试题及答案一、选择题(每题2分,共20分)1. What is the most common method of payment in international trade?A. CashB. Letter of CreditC. ConsignmentD. Barter答案:B2. Which of the following is not a function of a sales contract?A. To define the terms of the saleB. To serve as a legal documentC. To increase the sales volumeD. To specify the rights and obligations of the parties答案:C3. In business negotiations, what is the purpose of making a counteroffer?A. To reject the initial offerB. To show interest in the dealC. To indicate a willingness to compromiseD. To end the negotiation答案:C4. What is the meaning of "FOB" in international trade terms?A. Free On BoardB. Freight On BoardC. Full OverloadD. Forward Operating Base答案:A5. Which of the following is a benefit of using a franchise business model?A. Complete control over the businessB. Reduced risk due to established brand recognitionC. The ability to set your own pricesD. No need to follow the franchisor's business system答案:B6. What is the primary role of a business plan?A. To secure financingB. To provide a detailed roadmap for the businessC. To advertise the businessD. To serve as a legal document for the business答案:B7. In the context of business, what does ROI stand for?A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Revenue of Income答案:A8. What is the main difference between a sole proprietorship and a partnership?A. The number of ownersB. The type of business activitiesC. The legal structureD. The level of liability答案:A9. Which of the following is an example of a tangible asset?A. A brand nameB. A patentC. A piece of machineryD. A customer database答案:C10. What is the term used to describe the process of exchanging goods or services for other goods or services without using money?A. BarterB. TradeC. ExchangeD. Commerce答案:A二、填空题(每空1分,共10分)1. The term "B2B" stands for __________, which refers to business transactions between two businesses.答案:Business to Business2. In a business context, "SWOT" analysis stands for Strengths, Weaknesses, Opportunities, and __________.答案:Threats3. The process of evaluating a potential investment's profitability is known as __________ analysis.答案:Financial4. A __________ is a document that outlines the terms and conditions of a sale between a buyer and a seller.答案:Invoice5. The concept of "just-in-time" (JIT) inventory managementis often associated with the __________ production system.答案:Lean6. When a company's net income is divided by its total assets, the result is the __________ ratio.答案:Return on Assets (ROA)7. The __________ is the process of identifying and understanding the needs and wants of a target market.答案:Market Research8. A __________ is a type of contract where the ownership of goods is transferred to the buyer upon payment.答案:Sales Contract9. The term "due diligence" refers to the process of__________ before making a business decision.答案:Careful investigation10. In marketing, "4Ps" stands for Product, Price, Place, and __________.答案:Promotion三、简答题(每题10分,共20分)1. Explain the concept of "Net Present Value" (NPV) and its importance in investment decisions.答案:Net Present Value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows over a period of time. It is used to analyze the profitability of an investment or project. NPV is important because it provides a method to compare the value of different investments, taking into account the time value of money. A positive NPV indicates that the investment is expected to generate more cash than the cost, making it a potentially profitable opportunity.2. Describe the role of a "Board of Directors" in a company.答案:A Board of Directors is a group of。
商务英语测试题及答案
商务英语测试题及答案一、选择题(每题2分,共20分)1. What is the most common way to address a business letter?A. Dear Sir/MadamB. Hello everyoneC. To whom it may concernD. Hi there2. Which of the following is NOT a business expense?A. Office suppliesB. Travel costsC. Entertainment expensesD. Personal car payments3. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government4. In a business context, what does "ROI" stand for?A. Return on InvestmentB. Risk of InvestmentC. Revenue of InvestmentD. Rate of Interest5. Which of the following is an example of a SWOT analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Sales, Workforce, Opportunities, TechnologyC. Strategies, Workforce, Opportunities, TacticsD. Systems, Workflows, Objectives, Technology二、填空题(每题1分,共10分)6. The process of negotiating a contract is known as ________.7. A ________ is a document that outlines the terms and conditions of a contract.8. The term "due diligence" refers to the investigation or audit of a potential investment.9. A ________ is a person who buys goods or services from a business.10. The abbreviation "CEO" stands for Chief Executive Officer.三、简答题(每题5分,共30分)11. Explain the difference between a sole proprietorship anda partnership.12. What are the three main types of business structures?13. Describe the role of a marketing manager in a company.14. What are some common reasons for a company to expand internationally?四、案例分析题(共40分)15. Read the following business scenario and answer the questions below.Company X is a manufacturer of high-quality electronic components. They have been approached by Company Y, a distributor interested in purchasing a large order of components. Company X is considering offering a discount to secure the deal.a. What factors should Company X consider before offeringa discount? (10 points)b. How can Company X ensure that the discount does not negatively impact their profit margins? (15 points)c. What are some potential risks associated with offering a discount to a large distributor? (15 points)答案:一、选择题1. A2. D3. A4. A5. A二、填空题6. Negotiation7. Contract8. Audit9. Customer10. Officer三、简答题11. A sole proprietorship is a type of business owned by one person who has complete control and unlimited liability for the business debts. A partnership is a business owned by two or more people who share the profits, losses, and management of the business and have unlimited liability for the business debts.12. The three main types of business structures are sole proprietorship, partnership, and corporation.13. A marketing manager is responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to guide the company's marketing efforts.14. Common reasons for a company to expand internationally include seeking new markets, accessing cheaper labor, diversifying risk, and taking advantage of cultural or economic opportunities.四、案例分析题15. a. Factors to consider include the cost of production, the company's financial position, the potential volume of the order, and the impact on existing customer relationships.b. Company X can ensure profit margins by analyzing the cost-benefit of the discount, setting a minimum acceptable profit margin, and negotiating terms that protect their interests.c. Potential risks include devaluing the product in the market, setting a precedent for future discounts, and damaging relationships with other customers who did not receive the discount.。
bec商务英语试题及答案
bec商务英语试题及答案BEC商务英语试题及答案一、听力理解部分(共20分)1. What is the main topic of the meeting?A. Product developmentB. Marketing strategyC. Financial reportD. Staff trainingAnswer: B2. What is the reason for the delay in the project?A. Lack of resourcesB. Technical difficultiesC. Poor communicationD. Unforeseen circumstancesAnswer: D3. What is the woman's role in the company?A. Sales managerB. HR managerC. Finance directorD. Operations managerAnswer: A4. What is the man's opinion about the new marketing campaign?A. He thinks it's too expensive.B. He thinks it's too risky.C. He thinks it's too conservative.D. He thinks it's too innovative.Answer: C5. What is the woman's suggestion for improving customer satisfaction?A. Reducing pricesB. Offering discountsC. Enhancing product qualityD. Improving customer serviceAnswer: D二、阅读理解部分(共30分)Passage 16. According to the article, which of the following is a key factor in business success?A. LocationB. CapitalC. ManagementD. Market demandAnswer: C7. What is the author's view on the importance of a business plan?A. It is essential for every business.B. It is only necessary for large businesses.C. It is not important for small businesses.D. It is only necessary for new businesses.Answer: A8. What does the author suggest as a way to reduce business risks?A. Diversifying productsB. Expanding marketsC. Investing in technologyD. Collaborating with partnersAnswer: DPassage 29. What is the main purpose of the seminar?A. To promote a new productB. To discuss industry trendsC. To provide training on leadershipD. To introduce a new management systemAnswer: B10. Who is the target audience for the seminar?A. Business ownersB. ManagersC. EmployeesD. StudentsAnswer: A11. What is the registration fee for the seminar?A. $100B. $150C. $200D. $250Answer: B12. What is included in the seminar package?A. Lunch and refreshmentsB. AccommodationC. TransportationD. All of the aboveAnswer: A三、语法与词汇部分(共20分)13. The company has announced that it will ________ a new product next month.A. launchB. landC. dropD. releaseAnswer: A14. Despite the economic downturn, our sales ________ by 15% this year.A. have increasedB. have decreasedC. have remainedD. have fluctuatedAnswer: A15. The manager asked her team to ________ the project report before the meeting.A. finalizeB. summarizeC. reviewD. reviseAnswer: A16. The new policy will come into ________ on January 1st.A. effectB. useC. practiceD. operationAnswer: A17. The company's profits have ________ significantly due to the successful marketing campaign.A. soaredB. plummetedC. stabilizedD. fluctuatedAnswer: A四、写作部分(共30分)Task 1: Write an email to a potential client introducing your company and its services. (10 points)Dear [Client's Name],Subject: Introduction to [Your Company Name] and Our ServicesI hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. I am writing to introduce our company and the services we offer, which I believe could be of great benefit to your business.[Your Company Name] is a leading provider of [industry or service type], with a strong focus on [specific area or service]. We have been in operation for [number of years] and have built a reputation for [key strengths, such as quality, innovation, customer service, etc.]. Our team consists of [number of employees] dedicated professionals who are experts in their respective fields.We offer a range of services, including [list key services], and we pride ourselves on our ability to tailor our solutions to meet the unique needs of each client. Some of our recent successes include [briefly mention any notable projects or clients].I would be delighted to discuss how [Your Company Name] can assist your company in achieving its goals. Please let me know if you would be interested in setting up a meeting or a call to explore our services further.Thank you for considering [Your Company Name]. I look forward to the opportunity to work with you.Best regards,[Your Name][Your Contact Information]Task 2: Write a report on the recent company retreat and its impact on team morale and productivity. (20 points)[Your Company Name][Date]Report on Recent Company RetreatIntroduction:The purpose of this report is to provide an overview of the recent company retreat and to analyze its impact on team morale and productivity. The retreat was held on [date] at [location] and was attended by [number of participants].Objectives of the Retreat:The main objectives of the retreat were to [list objectives, such as team building, strategy planning, etc.]. The retreat was designed to [describe how the retreat was structured to meet these objectives].Activities and Events:During the retreat, a variety of activities and events were organized to [describe activities and their purposes]. These included [list specific activities], which aimed to [explain how these activities contributed to the objectives].Feedback and Evaluation:Feedback from participants was overwhelmingly positive, with many expressing that the retreat was a valuable experience. [Include any specific quotes or feedback]. A post-retreat survey was conducted to measure the impact on team morale and productivity. The results showed that [describe the results, including any improvements or changes observed].Conclusion:The retreat was a success in achieving its objectives and had a positive impact on team morale and productivity. It is recommended that similar retreats be organized in the future to continue fostering a positive work environment and enhancing team collaboration.[Your Name][Your Position]请注意,以上试题及答案仅供参考,实际BEC考试内容和格式可能有所不同。
山东商务英语试题及答案
山东商务英语试题及答案一、选择题(每题1分,共10分)1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government2. In international trade, "FOB" stands for:A. Free on BoardB. Freight on BoardC. Free of BoardD. Full of Board3. Which of the following is not a type of trade barrier?A. TariffB. QuotaC. SubsidyD. None of the above4. The abbreviation "GDP" stands for:A. Gross Domestic ProductB. Gross Domestic ProfitC. Gross Domestic PurchaseD. Gross Domestic Price5. The phrase "going public" in business terms means:A. Becoming bankruptB. Becoming a publicly traded companyC. Going into private ownershipD. Going out of business6. The "BOP" in economic terms refers to:A. Balance of PaymentsB. Balance of PowerC. Balance of ProfitsD. Balance of Prices7. "CIF" in international trade is short for:A. Cost, Insurance, and FreightB. Cost, Insurance, and FreightingC. Cost, Insurance, FreightD. Cost, Insurance, and Freighting Costs8. Which of the following is a common method of payment in international trade?A. Cash on delivery (COD)B. Letter of Credit (L/C)C. Both A and BD. None of the above9. The term "dumping" in trade refers to:A. Selling products at a price lower than the cost of productionB. Selling products at a price higher than the market priceC. Selling products at a price equal to the cost of productionD. Selling products at a price equal to the market price10. "FDI" stands for:A. Foreign Direct InvestmentB. Foreign Domestic InvestmentC. Financial Development IndicatorD. Free Development Initiative答案:1. A2. A3. C4. A5. B6. A7. A8. C9. A 10. A二、填空题(每空1分,共10分)1. The process of a company becoming a publicly traded company is known as _________.答案:going public2. When a country's imports exceed its exports, it is said to have a(n) _________.答案:trade deficit3. The term used to describe the exchange of goods and services between countries is _________.答案:international trade4. A(n) _________ is a document that proves the ownership of goods and the terms of their transfer.答案:bill of lading5. The _________ is an economic indicator that measures the market value of all final goods and services produced in a country in a given period.答案:GDP6. A(n) _________ is a type of trade agreement where two or more countries agree to reduce trade barriers.答案:free trade agreement7. The _________ is a document that outlines the terms of a sale, including the price, quantity, and description of goods.答案:sales contract8. A(n) _________ is a financial instrument used in international trade to guarantee payment.答案:Letter of Credit (L/C)9. The _________ is the difference between a country's total imports and exports of goods and services.答案:balance of trade10. The _________ is a measure of the value of a country's currency in relation to another currency or group of currencies.答案:exchange rate三、简答题(每题5分,共20分)1. 什么是国际贸易中的“最惠国待遇”?答案:最惠国待遇(Most Favored Nation Treatment)是指一个国家给予另一个国家在贸易上最优惠的待遇,这种待遇不得低于给予任何第三国的待遇。
商务英语试题库及答案
商务英语试题库及答案一、选择题1. In business communication, which of the following is NOT considered a formal salutation?A. Dear Sir or MadamB. To Whom It May ConcernC. HelloD. Yours sincerely2. When discussing a business proposal, it is important to use clear and concise language to:A. Show off your vocabularyB. Avoid misunderstandingsC. Impress with complex sentencesD. Demonstrate your knowledge of jargon3. What does the acronym "B2B" stand for in the context of business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Industry4. If a company is described as having a "vertical integration", it means that the company:A. Merged with another companyB. Consolidated its operations within a single industryC. Outsourced its productionD. Expanded into different industries5. Which of the following is an example of a non-verbal communication in a business setting?A. Sending an emailB. Making a phone callC. Shaking handsD. Writing a report二、填空题6. The process of negotiating a contract is often referred to as the _______ phase.7. When a company is looking to expand its market, it may consider _______ into new regions.8. A _______ is a type of financial statement that shows the company's assets, liabilities, and equity at a specific point in time.9. In business, the term "synergy" refers to the benefit that is greater than the sum of the benefits of the parts working separately, which is often seen in a(n) _______.10. The _______ is the person responsible for managing the financial resources of a company, including investments and capital.三、简答题11. What are the key components of a business plan?12. Describe the role of a project manager in a business setting.13. Explain the concept of "branding" in the context of marketing.四、论述题14. Discuss the importance of cultural awareness in international business transactions.15. Analyze the impact of technological advancements on the way businesses operate today.五、案例分析题16. A company is considering entering a new market. What factors should they consider before making a decision?17. A business has been accused of unfair labor practices.How should they respond to such allegations?六、翻译题18. 将以下句子从中文翻译成英文:“我们公司致力于提供高质量的产品和卓越的客户服务。
商务英语期末考试题及答案
商务英语期末考试题及答案一、选择题(每题2分,共20分)1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案:1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题(每空1分,共10分)11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案:11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题(每题5分,共20分)21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。
bec商务英语初级试题及答案
bec商务英语初级试题及答案BEC商务英语初级试题及答案一、听力理解(共20分)1. 根据所听对话,选择正确的答案。
(每题2分,共10分)A. 会议将在下午3点开始。
B. 会议将在下午4点开始。
C. 会议将在下午5点开始。
[答案] B2. 根据所听对话,选择正确的答案。
(每题2分,共10分)A. 客户对产品不满意。
B. 客户对价格不满意。
C. 客户对服务不满意。
[答案] A二、阅读理解(共30分)1. 阅读以下商务信件,回答问题。
(每题3分,共15分)Dear Mr. Smith,We are pleased to inform you that your application for the position of Sales Manager has been successful.Sincerely,John DoeHuman Resources ManagerQuestion: What position has Mr. Smith been offered?A. Marketing ManagerB. Sales ManagerC. Customer Service Manager[答案] B2. 阅读以下商务信件,回答问题。
(每题3分,共15分)Dear Sir/Madam,We regret to inform you that we are unable to proceed with your order due to a lack of stock.Best regards,Jane SmithCustomer Service TeamQuestion: What is the reason for not proceeding with the order?A. The order is too large.B. There is a lack of stock.C. The payment is not received.[答案] B三、词汇与语法(共20分)1. 选择正确的词汇或语法结构完成句子。
商务英语大学考试题及答案
商务英语大学考试题及答案一、选择题(每题2分,共20分)1. The most common method of payment in international trade is:A. CashB. Letter of CreditC. RemittanceD. Consignment2. Which of the following is not a principle of the "CIF" (Cost, Insurance and Freight) term?A. The seller must arrange for the carriage of goods.B. The seller must obtain insurance coverage.C. The seller must pay all costs and charges.D. The buyer bears all risks once the goods are on board.3. In business negotiations, the term "FOB" stands for:A. Free on BoardB. Freight on BoardC. Forward on BoardD. Full on Board4. What is the primary purpose of a business proposal?A. To request a meetingB. To make a sales pitchC. To outline a business opportunityD. To close a deal5. The "B2B" model refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government6. Which of the following is not considered a component of the marketing mix?A. ProductB. PriceC. PlaceD. Process7. A "sole agency agreement" in international business typically grants the agent:A. Exclusive rights to sell a company's products in a specified region.B. The right to manufacture the company's products.C. The responsibility to set the company's prices.D. The authority to change the company's product design.8. What is the role of a "non-disclosure agreement" (NDA) in business?A. To facilitate the sharing of trade secretsB. To prevent the disclosure of confidential informationC. To establish a contract for the sale of goodsD. To provide a legal framework for employment9. The "4Ps" of marketing are:A. Product, Price, Promotion, PlaceB. People, Process, Physical Evidence, PerformanceC. Purpose, Positioning, Product, PriceD. Planning, Positioning, Promotion, Performance10. In the context of international business, "dumping" refers to:A. The illegal disposal of waste productsB. The practice of selling products below cost in a foreign marketC. The export of waste materials to another countryD. The flooding of a market with products to gain market share二、填空题(每题1分,共10分)11. The international business environment is influenced by factors such as culture, politics, _________, and legal systems.12. A _________ is a type of agreement where a manufacturer allows a business to sell its products under a different brand name.13. The process of creating a new product specifically for the consumers in a different country is known as _________.14. In business, the term "synergy" refers to the phenomenon where the value of a merged company is greater than the_________ of the two companies.15. The _________ is a document that provides a detailed description of the goods being exported or imported.16. A _________ is a type of partnership where two or more businesses agree to share resources and responsibilities. 17. The _________ clause in a contract allows for thecontract to be terminated under certain conditions.18. The cost of quality includes both the cost of conformance and the cost of _________.19. The _________ is the process of identifying, anticipating, and influencing the purchasing decisions of customers.20. A _________ is a formal request for information or proposals sent to potential suppliers.三、简答题(每题10分,共20分)21. Explain the difference between a "proforma invoice" and a "commercial invoice" in international trade.22. Describe the role of a "distribution channel" in the marketing of a product.四、案例分析题(共30分)23. Case Study: ABC Company is a manufacturer of high-quality electronics based in the United States. They are considering expanding their business to Europe and are evaluating the potential risks and benefits. As part of their analysis, they need to consider the cultural, economic, and legaldifferences between the U.S. and Europe.Requirements:- Identify at least three cultural factors that ABC Company should consider.- Discuss two economic factors that could impact their expansion.- Outline one legal consideration that is crucial for ABCCompany to be aware of before entering the European market.五、作文题(共20分)24. Write an essay on the importance of ethical business practices in international trade. Discuss the potential consequences of unethical behavior and how companies can promote ethical conduct within their organization.答案:一、选择题1. B2. C3. A4. C5. A6. D7. A8. B9. A。
商务英语考试题库及答案
商务英语考试题库及答案一、选择题1. Which of the following is NOT a common business English phrase?A. "Let's make a deal."B. "I'd like to propose a toast."C. "We need to crunch the numbers."D. "I'm not a fan of your proposal."答案:B2. In a business meeting, what does "table" mean?A. To put something on the table.B. To put a topic aside for later discussion.C. To eat at the table.D. To clean the table.答案:B3. What is the meaning of "blue-sky thinking" in a business context?A. To think about the weather.B. To think creatively and without limitations.C. To think about the sky.D. To think about the color blue.答案:B4. If a business person says "We're in the red," what does this mean?A. They are in debt.B. They are profitable.C. They are in a good mood.D. They are in a bad mood.答案:A5. What does "low-hanging fruit" refer to in business?A. Easy-to-reach fruit on a tree.B. Easy-to-achieve goals or tasks.C. Fruit that is difficult to reach.D. A type of fruit that is not ripe.答案:B二、填空题6. When you want to express that a project is progressing well, you can say, "We are on ________."答案:track7. If you need to discuss a problem with a colleague, you might say, "Let's ________ the issue."答案:touch base8. To express that a decision is final and cannot be changed, you can say, "It's ________ in stone."答案:set9. When you want to emphasize that a meeting is important, you can say, "This is a ________ meeting."答案:must-attend10. If you need to find out more information before making a decision, you might say, "I need to ________ my ducks in a row."答案:get三、阅读理解题阅读以下商务邮件,并回答问题。
商务英语考试题目及答案
商务英语考试题目及答案一、选择题(每题2分,共20分)1. The company is expected to release its financial results next month. What does "release" mean in this context?A. To let go ofB. To make publicC. To give awayD. To launch答案:B2. Which of the following is NOT a typical function of a marketing department?A. Product developmentB. AdvertisingC. Market researchD. Sales promotion答案:A3. In a business negotiation, what is the term for a preliminary agreement that outlines the main points of a deal?A. Memorandum of Understanding (MOU)B. Letter of Intent (LOI)C. ContractD. Agreement答案:A4. What does "bottom line" refer to in a financial statement?A. The total revenueB. The net incomeC. The total expensesD. The gross profit答案:B5. If a company's stock is "over-the-counter," where is it traded?A. On a stock exchangeB. Through a brokerC. ElectronicallyD. In a physical location答案:C6. What is the term used to describe a situation where a company's costs are higher than its revenue?A. ProfitB. LossC. Break-evenD. Equity答案:B7. In business, what does "due diligence" mean?A. The process of paying attention to detailsB. The process of verifying all facts in a business dealC. The process of paying debtsD. The process of conducting a thorough investigation答案:B8. Which of the following is NOT a type of business structure?A. Sole proprietorshipB. PartnershipC. CorporationD. Alliance答案:D9. What is the term for the process of selling a company's products or services to customers?A. DistributionB. MarketingC. SalesD. Production答案:C10. In business, what does "to go public" mean?A. To become a private companyB. To start a new businessC. To become a publicly traded companyD. To close the business答案:C二、填空题(每题2分,共20分)1. When a company's stock is listed on a stock exchange, itbecomes ________.答案:publicly traded2. The process of evaluating a potential investment is known as ________.答案:due diligence3. A ________ is a document that outlines the terms and conditions of a contract.答案:clause4. The ________ is the final amount of profit a company makes after all expenses have been deducted from the revenue.答案:bottom line5. A ________ is a financial statement that shows a company's assets, liabilities, and equity at a specific point in time. 答案:balance sheet6. When a company's revenue is greater than its expenses, it is said to be ________.答案:in the black7. A ________ is a formal agreement between two or more parties to do or not to do certain things.答案:contract8. The ________ is the process of identifying, anticipating, and influencing customer needs and wants.答案:marketing9. A ________ is a company that has a single owner who is responsible for all aspects of the business.答案:sole proprietorship10. The ________ is the process of determining the value of a company or an asset.答案:valuation三、阅读理解题(每题3分,共30分)阅读以下段落,并回答问题。
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1 Match a word from A and B and complete sentences 1 ─10. Use each word from A twice.A Badvertising / consumer / market / product / Behavior / budget / campaign / forecast /sales launch / lifecycle / profile / research / segment/ targets1 The Product lifecycle is the length of time people continue to buy a particularproduct.2 Market research s howed very good potential for marketing the magazine to executivesin the age range 25─35.3 A consumer profile is simply a description of a typical customer.4 Our company has established its brand name through a multi-million multi-mediaadvertising campaign5 The introduction of a product to the market is called the product launch.6 Family and friends are a major factor in consumer behavior. They really influence whatpeople buy, where and how.7 A market segment i s a group of customers of similar age and income level.8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns arehighly successful and always generate huge profits in the long term.9 Our representatives are under a lot of pressure to meet their sales targets.10 I’m afraid I can only make a pessimistic sales forecas f t o r February and March.Language Review: Questions2 Re-order the words to make questions.1 much advertising do how on spend you ? How much do you spend on advertising?12 does endorsement mean what ? What does endorsement mean?13 strengths and are company’s weaknesses what your ?What are your company ’sstrengths and weaknesses?14 range did extend product their they when ? When did they extend their product range?15 is team leading sales who your ? Who is leading your sales team?3 Complete each question with an appropriate word.16 __Did________ your market share increase last year?17 ___What_______ kind of products do footballers endorse?18 ____Are______ they doing any market research at the moment?19 _Which_________ of these two products is more successful?20 ____Have______ you met our new manager?21 ____How______ often do you launch a new product?22 __Has________ Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with the questions from the box.1.Would you like them to do the marketing?2.Could you give me a few details?3.Did you say 5%?4. Have you finished your report?5.Why?6. How about our market share?7.How are things?8. What do you think of ‘Eureka!’?A: Hi, Vladi. Raul here. (23) ____________7______________________________B: Fine, thanks. Quite busy, in fact.A: (24) ______________4___________________________B: Almost. But I can tell you the figures I have are looking extremely good.A: Excellent. (25) ____________2______________________________B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26) _______________6___________________________B: Well, we’ve increased it by 2.5%.A: Sorry, I didn’t catch that. (27) ______________3____________________________B: No. 2.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, there ’s something else I wanted to ask you.(28) __________________8________________________B: Oh, the new advertising agency. I think they ’re really good.(29) __________________5________________________A: I was thinking about the new energy drink that we ’re launching next month.B: Right. (30) ________________1__________________________A: Exactly. I want something less traditional for this new product.B: In that case I think it’s a good idea to contact them. They’ve got a very creative team,with lots of imaginative ideas.Unit Test 6Answer all thirty questions. There is one mark per question.Vocabulary: Eating and drinking1 Complete sentences 1─5 with answers a, b or c.1 Let’s ask the waiter if they have a _____a_____ in Spanish for our guests.a) menu b) recipe c) check2 The Palace Restaurant is famous for its friendly and efficient _____c_____.a) starter b) prices c) service3 It’s getting late. Shall we ask for the ____b______?a) course b) bill c) card4 If you want to go to the Astoria, remember to _____a_____ a table in advance.a) book b) check c) order5 In many countries, it is usual to leave a _____c_____ if you are satisfied with the service.a) pound b) note c) tip2 Complete the words with the missing vowels (a, e, i, o, u).6 It’s a rather exclusive restaurant, so be prepared to spend a lot of money!7 The Peking Inn is in a very convenient location –just five minutes from the office.8 They say it’s got a cosy, welcoming atmosphere.9 Il Vesuvio is great, and they charge very reasonable prices.10 The food they serve at Frère Jacques is absolutely delicious.Language Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box.look after / look around / look forward to / put off / set back / take out /take part in / take up / turn down / turn up11 A: I’m sure our guests would love to look around the old town before they leave.B: Yes. Let’s ask Ben to show them some of the sights.12 C: So, why did you turn down their offer, then?D: Well, the schedule was absolutely horrible.13 E: I look forward to seeing the new head office.F: Me too. They say it’s in a superb location.14 A: Do you think we should take up their offer?B: Yes, we’ve got to accept. The conditions are really good.15 C: Who will look after our guests from Venezuela?D: Karen, as usual. She loves taking care of visitors.16 E: Franz didn’t take part in the discussion.F: No. I noticed that he didn ’t want to get involved.17 A: I think February is too early for our trade fair.B: I agree. Why don’t we put it off until May?18 C: Our visitors have nothing to do this evening.D: I think we should take them out.19 E: We’ll have problems because some people always arrive unexpectedly.F: How many extra participants do you think might turn up, then?20 A: That was an expensive party, wasn’t it?B: It certainly was. It set us back$5,000!Skills: SocialisingMatch each phrase (21─24) to the correct response (a ─d). Write your answers here:21 ___c__ 22 __d___ 23 __a____ 24 __b___21 Would you like me to show you round?22 Marco, have you met Max Reger?23 Can I get you a drink?24 How are things?a Yes, please. ’I ll have an orange juice.b Very good, thank you. It’s really busy at the moment.c Oh yes, I’ve never been here before.d No. Hello, Max. Nice to meet you.(Questions 25─30)Put the lines of this conversation in the correct order (2 ─7).__1__ Hi, I’m Joaquim.25 __6___ Absolutely! I’ll get in touch when we can confirm the dates of the event, OK?26 __4___ Yes, it is. It’s very lively. Well, maybe you could come to our next trade fair there. It’s in May.27 ____7_ Thanks, that’s great! I’ll look forward to that.28 ___2__ Hello, Joaquim. Pleased to meet you. I’m Leila from the Cairo office.29 ___5__ Mm, I’d love to. And it would be great if we had a stand at the fair, don ’t you think?30 ___3__ Oh, Cairo! I’ve never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8Answer all thirty questions. There is one mark per question.Vocabulary: Ways to plan1 Match a word or phrase from A and B and complete sentences 1 ─10.A Bcollect / consider / do / estimate / forecast / costs / information / our budget / sales / some keep within / meet / rearrange research / the options / the schedule / thedeadline1 The project was successful, except that we didn ’t keep within our budget. We overspent by about 5%.2 Our visitors are arriving two hours later than planned, so let ’s rearrange theschedule immediately.3 Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.4 It’s difficult to estimate costs accurately when your suppliers increase their prices without warning.5 First, let’s consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.6 What we need to do is to do some research about the buying habits of the people wholive in that area.7 It will be impossible to meet the deadline of June 20 now that the project manager is ill. Everything will have to be put off until next month.8 Jim wants to collect information into the factors that influence consumer behaviour.2 Match the two halves of the sentences. Write your answers here:9 ___b__ 10__d___ 11___a__ 12 __c___9 He’s trying to arrange10 It was impossible to implement11 Jean is going to write12 The training schedule hasa the next quarterly sales report.b a meeting with BCA’s sales manager.c to be prepared by April 5.d that plan with such a small budget.Language Review: Future plans3 Re-order the words to make sentences.13 Brazil expand hoping in they’re to They’re hoping to expand in Brazil.14 not a bonus expecting get good is she to She is not expecting to get a good bonus.15 attract foreign we investment like more to would We would like to attract moreforeign investment.16 a Bangalore in open planning subsidiary to we ’re We’r e planning to open a subsidiary in Bangalore.17 are going launch when model this to you ? When are you going to launch this model?4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.18 We going to visit our suppliers next week. We are going to visit our suppliers next week.19 I help you write the report if you like. I can help you write the report if you like.20 We look forward seeing you soon. We look forward to seeing you soon.21 Analysts say the economy will better next year. Analysts say the economy will get better next year.22 They want relaunch their video camera. They want to relaunch their video camera.Skills: Meetings5 Complete these phrases with a word from the box.comment / could / interrupt / like / mean / moment / on / what23 _Could_________ I say something?24 Just a _moment_________, please.25 So __what________ you’re saying is that we’ve overspent?26 How do you __mean________ exactly?27 Sorry, could I just __comment________ on that?28 I’d __like________ to finish, if I may.29 Sorry to __interrupt________, but what are the options?30 Hold ___on_______ a minute.Unit Test 9Answer all thirty questions. There is one mark per question.Vocabulary: Verbs and prepositions1 Complete each sentence with a verb from the box.believe / deal / delegate / invest / respond1 We invest a lot in training courses for our employees. We know it ’s money well spent.2 Our new manager can deal with problems very effectively.3 Don’t try to do everything on your own. You should delegate tasks to your assistant more often.4 Our previous manager didn’t even try to respond to our concerns.5 When your employees feel that you believe in their abilities, they often start to perform better.2 Complete each sentence with a preposition from the box.for / on / to / with / to6 We need to agree ___on_______ the date of the relaunch of our new series.7 Tom apologised ___for_______ making so many mistakes in his report.8 A good manager should listen __to________ suggestions from staff.9 It was my mistake, I know. I have already apologised ____to______ the director.10 I couldn’t agree __with________ the others that our suppliers were responsible.Language Review: Reported speech3 Re-order the words to make reported statements and questions.11 do him I it to told I told him to do it.12 were said they she wrong She said they were wrong.13 asked he members team the were who He asked who the team members were.14 invoice manager me not pay the the to told The manager told me not to play the invoice.15 asked finish meeting she the time what would She asked what time the meeting would finish.4 Rewrite the sentences beginning in the way shown.16 ‘The team leader is from Canada.’H e said the team leader was from Canada.17 ‘Listen to all suggestions from staff. ’She told me to listen to all suggestions from sta.f f18 ‘Why don’t you talk to your manager more often? ’He asked me why I didn ’t talk to my manager more o.ften19‘Do you find it difficult to delegate tasks? ’He asked me if (whether) I found it difficult to delegate tasks.20 ‘Don’t forget to call Max. ’She told me not to forget to call Max.Skills: Socialising5 Each phrase contains a mistake. Write the phrase correctly.21 I’ll be in the touch soon. I ’ll be in touch soon.22 Thanks you for showing me round the town. Thanks (Thank you) for showing me round the town.23 I’m really enjoyed the meal last night. I really enjoyed the meal last night.24 Bye! Have you a nice journey back!I really enjoyed the meal last night.6 Match phrases 25─30 to responses a─f. Write your answers here:25 ___c__ 26 ____e_ 27 __a___ 28 _d____ 29 __f___ 30 __b___25 What do you usually do in the evenings?26 Would you like to come with us to the theatre tonight?27 Goodbye, Li. All the best.28 I’m glad you enjoyed the tour.29 Can you tell me about any interesting places to visit?30 Thanks very much for your hospitality.a Bye, Lucas. And thanks again for everything.b You are very welcome. I hope you can come again soon.c I like to spend time with my children. Sometimes I watch TV.d I certainly did. It was wonderful. Thank you so much!e It’s very kind of you, but another time perhaps. I ’m quite tired.f The old town is very pretty. And you must see Liberty Square.Unit Test 10Answer all thirty questions. There is one mark per question.Vocabulary: Word building1 Complete the second sentence in each pair with another form of the underlined word.1 During a negotiation, her face never shows any emotion.She seems completely unemotional.2 The previous manager had lied to his staff and was no longer credible.He had lost all his credibility.3 People criticised him because they found him weak.People criticised him for his weakness.4 A good manager should always have a lot of patience.A good manager should never be impatient.5 They liked her because she was always so calm.What they liked about her was her calmness.2 Complete these sentences about personal qualities with the missing word. The first letteris given.6 When someone tells you about their problems, try to show some sympathy, be kind and say something to make them feel better.7 The people in our team always come up with new ideas, new solutions. Their creativity seems endless.8 The participants didn ’t seem very enthusiastic about the new proposal. In fact, most of them didn ’t show any interest whatsoever.9 Our supervisor is very inconsistent. One day he tells you to do things this way, and the next day he says you should do things another way.10 Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productive ones.Language Review: Conditionals3 Underline the correct form in italics.11 If he listens / listened to all sides first, he would find it easier to resolve conflicts.12 He is / will be / would be more popular if he treated people with respect.13 Would you get involved if you saw / would see two colleagues having an argument?14 If she wins / will win / would win this contract, she r’o ml l o b t e d p.15 Do you think he will / would resign if he doesn ’t get a pay increase?4 Complete these sentences using the words in brackets.For example:_________________________ to the conference even if you invited him. (he / not / come)He wouldn’t come to the conference even if you invited him.16 Would you move to our Taiwan office if you could? (you / can)17 If you were in my position, how would you deal with this crisis? (you / deal)18 They wouldn’t do business with us if they did not find our terms favourable. (not / find)19 If you look at our catalogue, you will see how much we have expanded our product range. (see)20 You’d be more popular if you were not so nervous all the time. (you / not / be)Skills: Negotiating5 Complete these phrases with a word from the box.deal / covers / way / points / see / view21 I can see your point of ____view___________.22 Let’s go over the main ___points____________ again.23 Right. I think that __covers_____________ everything.24 Fine. We’ve got a ___deal____________, then.25 Let’s ___see____________ what we’ve got so far.26 Let’s look at this another ___way____________.6 Match the two halves of the phrases.27 A compromise could be c28 I understand d29 Why don’t we b30 You don’t have to worry aa about transport costs.b come back to that later?c to pay half the sum in dollars.d what you’re saying.Unit Test 11Answer all thirty questions. There is one mark per question.Vocabulary: Economic terms1 Complete these sentences with the words from the box.bureaucracy / exchange / inflation / interest / investment / labour / domestic / trade / unemployment / incentives1 The fall in interest rate will probably lead to more business investment.2 Because of the euro-yen exchange rate, Japanese exporters lost huge amounts of money that year.3 The number of people claiming benefit rose to 945,000, and the unemployment rate climbed to 5.5%.4 Prices went up again, and the country ’s inflation rate rose to 5.4% last month.5 Exports have increased considerably, so now our balance of trade is positive again.6 Our country is now attracting production from companies looking for a highly skilled labour force.7 The chamber of commerce recommended giving tax incentives to boost private sector investment.8 The gross domestic product is the standard measure of the overall size of the economy.9 Too many rules and regulations and too much government bureaucracy in general havea negative impact on trade.10 The government is trying hard to revive the economy and attract foreign investment.Language Review: Time clauses2 Match the sentence halves to make meaningful sentences.11 I’m in charge of Marketing e12 As soon as we get the figures we need, c13 We can’t open a subsidiary in that country b14 While I’m head of this department, a15 Before you take up their offer, da there will be massive investment in staff training.b until the security conditions have improved.c we’ll complete the report.d you should ask for advice.e while our manager is away at the trade fair.3 In each sentence, underline the two possible time words in italics.16 Our local representative will contact you when / until / as soon as you arrive.17 Don’t make a decision before / until / while you ’ve read the contract.18 Laura will supervise the work while / when / after I ’m away.19 Before / When / As soon as you arrive tomorrow, I ’ll give you a copy of the report.20 We’ll visit the production unit during / as soon as / when we have time.Skills: Numbers4 Write the underlined numbers in these sentences in words or as numbers. For example:They moved to New Zealand in 1995. nineteen ninety-fiveUnemployment increased by five percent. 5%21 It costs ?80. eighty pounds22 They reduced their workforce to five thousand. 500023 There were exactly 234 participants. Two hundred thirty four24 About 2/3 of the staff agreed. Two thirds25 Inflation is up by 1.25%. One point two five percent26 The company lost three million pounds. ?3,000,00027 A quarter of the goods were damaged. ?28 They employ about 2,400 people. two thousand four hundred29 Profit increased 18%. eighteen percent30 One hundred and fifteen people were made redundant. 115Unit Test 12Answer all thirty questions. There is one mark per question.Vocabulary: Describing products1 Complete the missing adjectives in these sentences about products. Each adjective is in two parts and the two first letters are given.1 Sony and Panasonic make long-lasting batteries.2 Louis Vuitton bags are well- made products.3 HP manufactures high-tech computer products.4 Levi’s makes jeans that are both fashionable and hard-wearing.5 Estée Lauder and L’Oréal have both developed best-selling cosmetics.6 Rolex and Tissot produce high-quality watches.2 Complete these sentences with the correct form of a verb from the box.modify / discontinue / promote / distribute7 I’m afraid this product is no longer available. In fact, the whole range has been discontinued.8 We have always distributed our products through several wholesale companies.9 Sales of the RPX3 have increased considerably since we modified it slightly three months ago.10 Their new soft drink was aggressively promoted and marketed.Language Review: Passives3 Complete each sentence with a verb in the passive form.11 We will launch our new range next summer.Our new range will be launched next summer.12 They have not tested the new medicine yet.The new medicine has not been tested yet.13 They designed this new sports car in Japan.This new sports car was designed in Japan.14 We cannot ship the goods until they receive payment.The goods can not be until we receive payment.15 We are redesigning our website.Our website is being redesigned.16 Millions of people use our toiletries every day.Our toiletries are used by millions of people every day.4 Complete the sentences with passive forms of the verbs in brackets.17 The new office furniture was delivered(deliver) yesterday.18 There wouldn’t be so many complaints all the time if the goods were packed(pack) more carefully.19 All our documents are translated(translate) into Spanish and English, and this always makes our work easier.20 If the machine breaks down again, our new chocolates will not produced(not / produce) in time.Skills: Presenting a product5 Complete this product presentation. The first letter of each missing word is given.So, ladies and gentlemen, (21) this i s our new product. As you can see, it’s robust and elegant. It’s (22)made of steel and plastic and (23) weighs only 1.6 kilos. In addition, it (24) comes in a wide range of colours. Now, let me (25) tell you about its other selling points. It has several special (26)features. You have already noticed its very small (27) size, only 22 centimetres long and 5 centimetres wide. This, of course, makes it (28) ideal for travelling. Finally, it has the added (29) advantage of being very reasonably priced. Now, would anyone like to ask a (30)question?。