新航标职业英语·综合英语2Unit 6-PPT

Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
Paragraph Public Relations and Image
1
Everyone—a human being, an organization and even an animal—tries to present themselves with a good image. In a well-known fable about the kingdom of the birds, there was a grand dance organized for all the birds. The hen, after looking at her very ordinary appearance in the mirror, decided to dress herself up with some beautiful peacock feathers. She was a 译real hit at the party as she expected. However, while sh文e was dancing happily, the feathers she had stuck onto her own feathers began falling off one after another. The extremely embarrassed hen fled from the numerous cries of ridicule from all the other birds.
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Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
Public Relations
While-reading
After-reading
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Text B Background
4
Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
PR as a career choice
PR ranks as one of the most popular career choices for college graduates. The need for PR personnel is growing at a fast pace. The types of clients that PR people work for include the government, educational institutions, nonprofit organizations, specific industries, corporations, athletic teams, entertainment companies, and even other countries.
Practical Learning Language Focus
Public Relations
Public Relations (PR) is a collective noun. It involves the cultivation of favorable relations for organizations and products with their key publics through the use of a variety of communication channels and tools.
a. Media promotion
b. Publicity event
c. Advertising campaign
d. Etiquette training
d.
a.
b.
c.
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Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning
Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
2
Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
Public Relations PR as a career choice
3
Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
B Work in groups and discuss the following question.
What is a PR person’s job like in your mind? Tick (√) from the following adjectives.
5Biblioteka Baidu
Text B Background
Vocational Focus Getting Ready
Skill Focus Text A
Practical Learning Language Focus
A Match the following pictures with four PR activities. After that, try to list more PR activities.
“十二五”职业教育国家规划教材 经全国职业教育教材审定委员会审定
Background
新航标职业英语
Getting Ready Text A
综合英语 2
Language Focus
Text B Vocational Focus Skill Focus
Vocational English
Communication for Your Career