广告英语作文

Advertising English analysis

Advertising English analysis

In commercial and economic prosperity, information glut today, advertising has penetrated into every corner of life, become people indispensable component in the life. Advertising English, as an advertising information encoding an application of the style, from ordinary language family already gradually to the fore, forming a relatively independent unique applied language. It with literary language, technology language or written

language compared with the many differences. Literary language notice image, word selecting fastidious. Technology language term accurate, focuses on demonstration. And advertising language is not stick to use all kinds of language forms to reflect its language of novel, variety and vivid and image. Throughout history, the quality of commercial success, there are always famous brand products and corresponding advertising makes guide, in the fierce market competition, the commodity compose of always thoughtful AD with novel and chic, the vocabulary, concisely and statements and vivid interesting rhetorical tactics of commodities, wins customer trust and love. Although advertising English cannot treat as the same, but generally speaking, has the following features:

First:

Function analysis of textinclude interpersonal function，experiential function，textual function，meanings of textinclude interpersonal function：People use language

to relate to people and establish and maintain relationships, use language to influence other people's behavior, and use words to express the world opinion, even change the world role. Interpersonal function refers to one - in a relationship building relationships between people.

Second:

Communication role, there are two major speechOne isgiving, for example，: Iris is a good friend of mine ，This relationship is one of the other party, the relationship to the interpersonal contact with clear directivity。Another kind of language more color is demand, is need each other each other information and answers, but also show their attitudes and ideas。Thirdly，Four words functions include providing, statements, orders, and questions。Statement: used to express a situation, a fact, an information, an idea, an expectation, an image，for instant ，On week days, she works for you.– Toyota. Offer : goods or services, usually by imperative sentences, or in the forms of questioning: may I, may we…, or would you like…

Three:

The characteristics of words in English advertisements In order to make our products is easy to the general