新境界职业英语综合教程2精华版课件unit1
合集下载
新职业英语第二册Unit1ppt课件
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
职业综合
英语 2 Unit 1 Workplace
War m-1
Task 1 Work in pairs. Look at the following office layout. Discuss with your partner and identify the marked rooms.
职业综合
英语 2 Unit 1 Workplace
ReadTeixtng A
A-3
3 But the truth is that there are many more cons of relying on workplace fashion trends than there are pros. For instance, workplace fashion trends do not always distinguish between jobs and careers. If you work at a trendy coffee shop or retail store, chances are that the dress code would be casual clothing. However, if you work at a law office or an insurance company, you may be required to dress more professionally. Unfortunately, many workplace fashion trends are designed for the working population in general, not specific careers. This is where you can run into trouble if you are not careful.
新境界职业英语综合教程2精华版课件unit1资料
Back
Task 2
2. What price can you guess? Do you think it’s reasonable or too high for you?
Electric unicycle: about￥3000 Bicycle lamp: about ￥100 Toaster (多士烤机): about￥500 Motorcycle car: from￥80,000
5. How does a manufacturer communicate a new product to consumers?
They inform consumers by advertising.
Back
Workplace Communication
Back
You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.
electric unicycle
bicycle lamp
toaster
motorcycle car
Back
Task 2 Now discuss the questions below and then report to your class.
1. What are the above products used for?
3. Where can you buy these products?
Electric unicycle: sports shops, motorcycle shops Bicycle lamp: bicycle shops, sports shops Toaster: supermarkets, house aware shops, electric appliance shops Motorcycle car: motorcycle shops
Task 2
2. What price can you guess? Do you think it’s reasonable or too high for you?
Electric unicycle: about￥3000 Bicycle lamp: about ￥100 Toaster (多士烤机): about￥500 Motorcycle car: from￥80,000
5. How does a manufacturer communicate a new product to consumers?
They inform consumers by advertising.
Back
Workplace Communication
Back
You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.
electric unicycle
bicycle lamp
toaster
motorcycle car
Back
Task 2 Now discuss the questions below and then report to your class.
1. What are the above products used for?
3. Where can you buy these products?
Electric unicycle: sports shops, motorcycle shops Bicycle lamp: bicycle shops, sports shops Toaster: supermarkets, house aware shops, electric appliance shops Motorcycle car: motorcycle shops
新境界职业英语教程U2-TextA
• Making budget, keeping accounts and dealing with financial matters
• Doing market/product research, designing products, conducting experiment and customizing
• He is always armed with every reason 他总是备有一个理由。。。
• bump another customer’s order 挤出另外客户的订单
• sli20d20e/7/h5 is customer in its place 插队
Para 3
• salesperson 推销人员
• Market research, product creation and advertising campaign
• Selling products and communicating with customers
• Managing operational affairs of a company
• By nature， many salespeople are better at building customer relationships than they are at paperwork. 本质上，许多销售人员就更擅长于建立良好 的客户关系，而不擅长笔头工作。
2020/7/5
Para 8
2020/7/5
Para 9
• It helps when employees in various departments take time to understand /that different talents are required to perform
• Doing market/product research, designing products, conducting experiment and customizing
• He is always armed with every reason 他总是备有一个理由。。。
• bump another customer’s order 挤出另外客户的订单
• sli20d20e/7/h5 is customer in its place 插队
Para 3
• salesperson 推销人员
• Market research, product creation and advertising campaign
• Selling products and communicating with customers
• Managing operational affairs of a company
• By nature， many salespeople are better at building customer relationships than they are at paperwork. 本质上，许多销售人员就更擅长于建立良好 的客户关系，而不擅长笔头工作。
2020/7/5
Para 8
2020/7/5
Para 9
• It helps when employees in various departments take time to understand /that different talents are required to perform
新境界职业英语综合教程2精华版 课件 unit 1 (2)[优质ppt]
![新境界职业英语综合教程2精华版 课件 unit 1 (2)[优质ppt]](https://img.taocdn.com/s3/m/1e68bd36a8114431b90dd895.png)
3. Where can you buy these products?
Electric unicycle: sports shops, motorcycle shops Bicycle lamp: bicycle shops, sports shops Toaster: supermarkets, house aware shops, electric appliance shops Motorcycle car: motorcycle shops
1. Volkswagen created a new model of hybrid car that can use either petrol or electricity. a. Right. b. Wrong. c. Not mentioned.
2. Alfa Romeo Company prices its new sports bicycle at $2900. a. Right. b. Wrong. c. Not mentioned.
electric unicycle
bicycle lamp
toaster
motorcycle car
BackTask 2 No来自 discuss the questions below and then report to your class.
1. What are the above products used for?
Electric unicycle is the smallest, greenest, most convenient “People Mover”. It is compact and fun to ride. A bicycle lamp is for lighting the roadway, and it is very helpful to the rider who rides at night. A toaster is designed to toast different types of delicious bread. A motorcycle car is a kind of fashionable car to ride.
Electric unicycle: sports shops, motorcycle shops Bicycle lamp: bicycle shops, sports shops Toaster: supermarkets, house aware shops, electric appliance shops Motorcycle car: motorcycle shops
1. Volkswagen created a new model of hybrid car that can use either petrol or electricity. a. Right. b. Wrong. c. Not mentioned.
2. Alfa Romeo Company prices its new sports bicycle at $2900. a. Right. b. Wrong. c. Not mentioned.
electric unicycle
bicycle lamp
toaster
motorcycle car
BackTask 2 No来自 discuss the questions below and then report to your class.
1. What are the above products used for?
Electric unicycle is the smallest, greenest, most convenient “People Mover”. It is compact and fun to ride. A bicycle lamp is for lighting the roadway, and it is very helpful to the rider who rides at night. A toaster is designed to toast different types of delicious bread. A motorcycle car is a kind of fashionable car to ride.
新境界职业英语综合教程2精华版
sponsoring some sports events and offering _s_o_m__e_f_r_e_e_s_a_m__p_le_s in some big stores. Jane: Good idea! Well, where are we going to sell our products? Peter: I think our main sales channels will be stores, supermarkets and hypermarkets. Jane: Sounds great!
Scripts
Back
Mini Text
Task 1
Read the following Mini Text and find the word or expression that matches the context meaning given.
a) __l_o_c_a_ti_o_n_____: a place or a position of something b) __e_x_c_l_u_s_iv_e_l_y__: only, just c) __a_v_a_i_l_a_b_le____: able to be obtained, taken, or used d) __o_n_e_-_o_f_f _____: done, occurring, or made only once e) ___b_o_o_k_______: to make a reservation f ) ___ra_i_s_e_______: to lift something from a lower to a higher position
Back
Listening In
Scripts
Back
Mini Text
Task 1
Read the following Mini Text and find the word or expression that matches the context meaning given.
a) __l_o_c_a_ti_o_n_____: a place or a position of something b) __e_x_c_l_u_s_iv_e_l_y__: only, just c) __a_v_a_i_l_a_b_le____: able to be obtained, taken, or used d) __o_n_e_-_o_f_f _____: done, occurring, or made only once e) ___b_o_o_k_______: to make a reservation f ) ___ra_i_s_e_______: to lift something from a lower to a higher position
Back
Listening In
《新境界-综合教程2》课件 unit 1
Customers can book it through the website: .
Back
Task 4 Context Clues
Fill in the blanks in the following summarБайду номын сангаас of Text A with words given in the box.
How and where will the customer use it?
Back
Price ● What is the value of the product or service to the buyer? ● 9 What is the price point where the buyer can afford the product and your company can gain proper profit from selling it? ● How will your price compare with your competitors’? Place ● Where do buyers look for your product or service? ● If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? ● How can you access the right distribution channels?
English for Careers
新境界职业英语
综合教程 ②
新境界职业英语
综合教程 ②
Back
Task 4 Context Clues
Fill in the blanks in the following summarБайду номын сангаас of Text A with words given in the box.
How and where will the customer use it?
Back
Price ● What is the value of the product or service to the buyer? ● 9 What is the price point where the buyer can afford the product and your company can gain proper profit from selling it? ● How will your price compare with your competitors’? Place ● Where do buyers look for your product or service? ● If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? ● How can you access the right distribution channels?
English for Careers
新境界职业英语
综合教程 ②
新境界职业英语
综合教程 ②
新境界职业英语综合教程2精华版-课件-unit-1教学文案
Here are two groups of words frequently used in marketing. In each group, delete one word which does not go with the one in the circle.
make have
a promotion
Back
Task 2
2. What price can you guess? Do you think it’s reasonable or too high for you?
Electric unicycle: about￥3000 Bicycle lamp: about ￥100 Toaster (多士烤机): about￥500 Motorcycle car: from￥80,000
Approaching Workplace Workplace Communication Mini Text Text Syndicate Activities Grammar Review Applied Writing
Task 2 Now discuss the questions below and then report to your class.
the boss put
promote
price sell
a product
market advertise
join
Back
Listening In
Listen to the model dialogue and fill in the blanks with what you hear.
Situation: Jane and Peter are staff in the Marketing Department of a sports drinks company. They are talking about marketing strategies for a new product.
make have
a promotion
Back
Task 2
2. What price can you guess? Do you think it’s reasonable or too high for you?
Electric unicycle: about￥3000 Bicycle lamp: about ￥100 Toaster (多士烤机): about￥500 Motorcycle car: from￥80,000
Approaching Workplace Workplace Communication Mini Text Text Syndicate Activities Grammar Review Applied Writing
Task 2 Now discuss the questions below and then report to your class.
the boss put
promote
price sell
a product
market advertise
join
Back
Listening In
Listen to the model dialogue and fill in the blanks with what you hear.
Situation: Jane and Peter are staff in the Marketing Department of a sports drinks company. They are talking about marketing strategies for a new product.
高等教育 新职业英语 职业综合英语2 Unit 1
< Back Next > Home
Unit 1 Workplace
ReaTdextiAn- g A 2
2 What many people do not realize is that there are a number of pros and cons of relying on workplace fashion trends. One of those pros was mentioned above. When you wear a fashionable outfit to work, there is a good chance that you will receive a lot of compliments on your outfit. This is a nice feeling and it is one that makes many feel proud.
A-
ReaT6dranis-ng A
6 到底要不要将职场最时髦的潮流带入衣 柜，这个决定得自己做，但在做出决定前请 考虑考虑上面提到的问题。
< Back
Unit 1 Workplace
Reading A
fit in with
to live, work, etc. in an easy and natural way with someone/ something
1 4
5 3
1. washroom
6
2. department
manager’s office
2
3. meeting room
4. staff office 7
5. multifunction
meeting room
Unit 1 Workplace
ReaTdextiAn- g A 2
2 What many people do not realize is that there are a number of pros and cons of relying on workplace fashion trends. One of those pros was mentioned above. When you wear a fashionable outfit to work, there is a good chance that you will receive a lot of compliments on your outfit. This is a nice feeling and it is one that makes many feel proud.
A-
ReaT6dranis-ng A
6 到底要不要将职场最时髦的潮流带入衣 柜，这个决定得自己做，但在做出决定前请 考虑考虑上面提到的问题。
< Back
Unit 1 Workplace
Reading A
fit in with
to live, work, etc. in an easy and natural way with someone/ something
1 4
5 3
1. washroom
6
2. department
manager’s office
2
3. meeting room
4. staff office 7
5. multifunction
meeting room
新境界职业英语综合教程精华版uni ppt课件
is ￡650 a day.
Peter: OK. Let’s confirm it.
Bac1k8
Speaking Out
Listen to the model dialogue again and check your answers. Then practice the dialogue and try to role-play it with your partner. When you role-play it, you are expected to use the Mind Map below, but do NOT look at the model dialogue.
e
b
a
d
Bac1k1
Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.
1. Jane is booking a flight to New Jersey on September 15.
a. Right.
b. Wrong.
c. Not mentioned.
2. Mike is checking in at the hotel for a three-day business meeting.
5. How do we visit our customers or business partners on a business travel?
新职业英语2Unit1ppt课件
职业综合
英语 2 Unit 1 Workplace
ReadTeixtng A
A-3
3 But the truth is that there are many more cons of relying on workplace fashion trends than there are pros. For instance, workplace fashion trends do not always distinguish between jobs and careers. If you work at a trendy coffee shop or retail store, chances are that the dress code would be casual clothing. However, if you work at a law office or an insurance company, you may be required to dress more professionally. Unfortunately, many workplace fashion trends are designed for the working population in general, not specific careers. This is where you can run into trouble if you are not careful.
A-
ReaT6dranis-ng A
6 到底要不要将职场最时髦的潮流带入衣 柜，这个决定得自己做，但在做出决定前请 考虑考虑上面提到的问题。
职业综合
英语 2 Unit 1 Workplace
新境界综合教程2课件ppt
经营者提供商品或者服务有欺诈行为 的，应 当按照 消费者 的要求 增加赔 偿其受 到的损 失，增 加赔偿 的金额 为消费 者购买 商品的 价款或 接受服 务的费 用
Part I Text A
Pre-reading Activities
Task 1 Task 2 Mini Text Task 3 Task 4
Mini Text
Canton Fair
Canton Fair is one of the oldest and largest comprehensive trade events in China. It is officially known as the China Import and Export Fair (Canton Fair for short). Held in spring and autumn each year, Canton Fair provides an excellent platform for developing new business contacts as well as to stimulate networking among various foreign trade corporations. The aim of the trade fair is to develop trade between Chinese and the overseas trade companies to encourage bilateral economic and trade relations.
Back
经营者提供商品或者服务有欺诈行为 的，应 当按照 消费者 的要求 增加赔 偿其受 到的损 失，增 加赔偿 的金额 为消费 者购买 商品的 价款或 接受服 务的费 用
新境界职业英语综合教程2unit
I may choose the third channel because it can save time and labor.
Back
Workplace Communication
Back
You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.
Back
Task 2
Work in pairs and answer the following questions.
1. As a consumer, whom do you usually buy goods from?
I usually buy goods from the retailer.
Back
Task 2
3. How does the retailer operate as you know?
I guess the retailer purchases goods from the manufacturer and then sells them to the consumers.
1. Wal-Mart is an American retailer, selling goods to consumers
directly.
a. Right.
b. Wrong.
c. Not mentioned.
2. As a modern wholesaler, Metro serves about one million retailers
Back
The manufacturer sells its products directly to consumers.
Back
Workplace Communication
Back
You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.
Back
Task 2
Work in pairs and answer the following questions.
1. As a consumer, whom do you usually buy goods from?
I usually buy goods from the retailer.
Back
Task 2
3. How does the retailer operate as you know?
I guess the retailer purchases goods from the manufacturer and then sells them to the consumers.
1. Wal-Mart is an American retailer, selling goods to consumers
directly.
a. Right.
b. Wrong.
c. Not mentioned.
2. As a modern wholesaler, Metro serves about one million retailers
Back
The manufacturer sells its products directly to consumers.
高等教育__新职业英语_职业综合英语2_Unit_1 PPT
新职业英语 职业综合英语 2
Unit 1
ENGLISH FOR CAREERS
Unit 1
Workplace
1
Warming-up
2
Reading A
3
Reading B
4 istening & Speaking
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
Sample:
You go through the reception room to the hallway. The first room on your left is the multifunction meeting room. Mike is having a meeting there. Keep going straight along the hallway till you get to the end of it. Jack is working in the last staff office on your left.
manager’s office
2
• meeting room
• staff office
7
• multifunction
meeting room
• hallway
• reception room
War m-2
Task 2 Look at the above office layout again. Mary is at the company gate. Please tell her how to find Mike and Jack in the office.
Unit 1
ENGLISH FOR CAREERS
Unit 1
Workplace
1
Warming-up
2
Reading A
3
Reading B
4 istening & Speaking
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
Sample:
You go through the reception room to the hallway. The first room on your left is the multifunction meeting room. Mike is having a meeting there. Keep going straight along the hallway till you get to the end of it. Jack is working in the last staff office on your left.
manager’s office
2
• meeting room
• staff office
7
• multifunction
meeting room
• hallway
• reception room
War m-2
Task 2 Look at the above office layout again. Mary is at the company gate. Please tell her how to find Mike and Jack in the office.
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a. Right.
b. Wrong.
c. Not mentioned.
5. Coca-Cola launches a lot of new products to boost its sales.
a. Right.
b. Wrong.
c. Not mentioned.
Scripts Back
Use the Right Word
5. How does a manufacturer communicate a new product to consumers?
They inform consumers by advertising.
Back
Workplace Communication
Back
You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.
Back
Task 2
4. What does the picture in the center tell us?
If the price of a product is too high, there are fewer people to buy it. If the price is too low, there are too many people to buy it.
Electric unicycle is the smallest, greenest, most convenient “People Mover”. It is compact and fun to ride. A bicycle lamp is for lighting the roadway, and it is very helpful to the rider who rides at night. A toaster is designed to toast different types of delicious bread. A motorcycle car is a kind of fashionable car to ride.
Approaching Workplace Workplace Communication Mini Text Text Syndicate Activities Grammar Review Applied Writing
Approaching Workplace
Task 1
Work in pairs. Talk about what the following products are.
electric unicycle
bicycle lamp
toaster
motorcycle car
Back
Task 2 Now discuss the questions below and then report to your class.
1. What are the above products used for?
the boss put
promote
3. Where can you buy these products?
Electric unicycle: sports shops, motorcycle shops Bicycle lamp: bicycle shops, sports shops Toaster: supermarkets, house aware shops, electric appliance shops Motorcycle car: m What price can you guess? Do you think it’s reasonable or too high for you?
Electric unicycle: about￥3000 Bicycle lamp: about ￥100 Toaster (多士烤机): about￥500 Motorcycle car: from￥80,000
Here are two groups of words frequently used in marketing. In each group, delete one word which does not go with the one in the circle.
make have
a promotion
1. Volkswagen created a new model of hybrid car that can use either petrol or electricity. a. Right. b. Wrong. c. Not mentioned.
2. Alfa Romeo Company prices its new sports bicycle at $2900. a. Right. b. Wrong. c. Not mentioned.
Statements
1
2
3
4
5
Pictures
e
d
c
b
a
Back
Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.
Back
3. Siemens runs a promotion on its washing machine offering £30
cashback.
a. Right.
b. Wrong.
c. Not mentioned.
4. Adidas sells its sportswear products in specialist shops.