商务英语阅读2-1

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3936商务英语2(1)

3936商务英语2(1)

题目1未回答满分10.00标记题目题干—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it.选择一项:A. First of all, you should find a good e-commercesite.B. Next, add the items in your shopping cart andplace the order.C. Then compare the prices and features of thegoods you like.反馈你的回答不正确解析:本题考核“描述过程”的交际用语。

根据上文,此处应该描述网上购物的第一个步骤,所以答案是A。

题目2未回答满分10.00标记题目题干—Great! Maybe from now on, I should try to buy goods online.选择一项:A. I think you need to be a little bit slower.B. That’s all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答不正确解析:本题考核“表示赞同”的交际用语。

第一说话人决定尝试网上购物,第二说话人表示鼓励,所以答案是C。

题目3标记题目题干—Morning, Daniel. Today I’d like to discuss the promotionalevents of our products with you.—选择一项:A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答不正确解析:本题考核“打算和意愿”的交际用语。

国际商务英语Chapter 2-1

国际商务英语Chapter 2-1


quasi-pubic 半公有公司
quasi a combining form meaning ―resembling,‖ ―having some, but not all of the features of,‖ used in the formation of compound words: quasi-definition; quasi-monopoly; quasi-official; quasi-scientific. 1. He was a quasi actor. 他有点象演员。 2. In some people's view, TV series is a kind of quasiart. 在某些人看来,电视连续剧是一种准艺术。

1. proprietorship — 所有权 2. stockholder — 股东,持股人 3. partnership — 合伙企业 4. entity — 实体 5. bankruptcy — 破产 6. joint-stock company — 合股公司 7. dividend —红利,股息 8. bylaw — 附则,细则 9. treasurer — 司库,财务长 10. comptroller —主计长,总会计师
tort: n. 侵权行为 a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation.

商务英语阅读(第二版)参考译文 王关富编

商务英语阅读(第二版)参考译文 王关富编

Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。

为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。

但问题更加紧迫(the question has a new urgency)。

中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。

在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。

去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。

最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。

但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。

曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。

商务英语阅读第二版叶兴国

商务英语阅读第二版叶兴国

2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
2
CONTENTS
1 Text A :Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
ULOnGit1O Effective Communication
1
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people's spontaneous enthusiasm and cooperatoin?
Voice of Courage
1300万人失业, 3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济,以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持,缓解萧条,美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民,坚定了人民的信心,而且也宣传 了他的货币及社会改革的基本主张,从而赢得了人们的理解和尊 敬。对美国政府度过艰难,缓和危机起到了较大作用。
在演讲的中段,罗斯福简单地说:“我向你们保证,把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上,罗斯福又开始准备议案以加速结束禁酒令。 Prohibition :用作大写时,意思是:“禁酒”,指美国 1920年 至1933年期间的禁酒。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。

商务英语阅读教程Unit 2

商务英语阅读教程Unit 2
UNIT 2 Product
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity

高级综合商务英语2unit1课文翻译

高级综合商务英语2unit1课文翻译

高级综合商务英语2unit1课文翻译小约翰,柯夏克已料到,卡米尔号飓风来势定然凶猛。

就在去年8月17日那个星期天,当卡米尔号飓风越过墨西哥湾向西北进袭之时,收音机和电视里整天不断地播放着飓风警报。

柯夏克一家居住的地方一—密西西比州的高尔夫港——肯定会遭到这场飓风的猛烈袭击。

路易斯安那、密西西比和亚拉巴马三州沿海一带的居民已有将近15万人逃往内陆安全地带。

但约翰就像沿海村落中其他成千上万的人一样,不愿舍弃家园,要他下决心弃家外逃,除非等到他的一家人一一妻子詹妮丝以及他们那七个年龄从三岁到十一岁的孩子一一眼看着就要灾祸临头。

为了找出应付这场风灾的最佳对策,他与父母商量过。

两位老人是早在一个月前就从加利福尼亚迁到这里来,住进柯夏克一家所住的那幢十个房间的屋子里。

他还就此征求过从拉斯韦加斯开车来访的老朋友查理?希尔的意见。

约翰的全部产业就在自己家里(他开办的玛格纳制造公司是设计、研制各种教育玩具和教育用品的。

公司的一切往来函件、设计图纸和工艺模具全都放在一楼)。

37岁的他对飓风的威力是深有体会的。

四年前,他原先拥有的位于高尔夫港以西几英里外的那个家就曾毁于贝翠号飓风(那场风灾前夕柯夏克已将全家搬到一家汽车旅馆过夜)。

不过,当时那幢房子所处的地势偏低,高出海平面仅几英尺。

“我们现在住的这幢房子高了23英尺,,’他对父亲说,“而且距离海边足有250码远。

这幢房子是1915年建造的。

至今还从未受到过飓风的袭击。

我们呆在这儿恐怕是再安全不过了。

”老柯夏克67岁,是个语粗心慈的熟练机械师。

他对儿子的意见表示赞同。

“我们是可以严加防卫。

度过难关的,”他说?“一但发现危险信号,我们还可以赶在天黑之前撤出去。

”为了对付这场飓风,几个男子汉有条不紊地做起准备工作来。

自米水管道可能遭到破坏,他们把浴盆和提俑都盛满水。

飓风也可能造成断电,所以他们检查手提式收音机和手电筒里的电池以及提灯里的燃料油。

约翰的父亲将一台小发电机搬到楼下门厅里,接上几个灯泡。

体验商务英语综合教程2 -- Unit 1 Careers

体验商务英语综合教程2 -- Unit 1 Careers

Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still

专升本模拟题答案-商务英语-阅读2-1

专升本模拟题答案-商务英语-阅读2-1

Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, ‘The business of America is business.”By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford’s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry”or “show business.”The positive side of Henry Ford’s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the **e to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford’s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the **panies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity for many.1. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people’s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget2. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business3. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be **petitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment4. Henry Ford’s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government5. A company’s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers’wagesPassage Two Questions 6 to 10 are based on the following passage.New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satell ite link. And, of course, our ability to benefit from this high-**munications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.”He or she can be sure that t he overseas effort is central to **pany’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively **munications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who **municate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author’s attitude toward high-**munications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-**munications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind”(Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client’s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a **puter. **puter will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. **puter will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of **ing exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probablybe________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with **puter centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic. C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.16.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided17. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate18. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening19.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak20.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the **puter system didn’t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn’t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for informationtechnology,the firm brought in __7__ Zoe Edlington to plan the development of its network.She began by upgrading the __8__ telephone system so it could be integrated with **puters to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.**pany soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm’s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet.1.Our firm is s___________(赞助) three engineering students at the university.2.This is the best price we can q___________(报价) you.3.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.4.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.5.Some people predict that the sales of **puters will surpass the sales of d______________(台式计算机) in a few years.An i_____________(存货清单) of property or goods tells how many there are of each article and what they are worth.6.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.7.In 1993 convertible b________(债券) appeared, convertible **mon shares. Onesuccessful example is the Shanghai Pinkerton Float Glass Plant.The m____________(货币的) value of most coins exceeds the amount you would get by melting them down and selling off the metals they contain.8.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.9.Can you show me the w________(担保书) of the car?10.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.11.They sell lipstick and a whole range of other c_____________(化妆品).12.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.13.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Write the Chinese version on the Answer Sheet.1. Dell has decided not to target retail buyers, who account for only about 10% ofDell’s China sales.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Durable goods have physical qualities and uses that permit them to last a relativelylong time, even while being used.4. As consumers’incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。

高级综合商务英语2unit1译文

高级综合商务英语2unit1译文

高级综合商务英语2unit1课文1译文它无处不在。

它是约3.8亿人的母语,还是约占此人数三分之二人的第二语言。

全世界有10亿人在学习它,约占世界人口三分之一的人或多或少会接触到它。

预计到2050年,全世界半数人会近乎精通它。

它是全球化时代的语言——国际商务、政治和外交等活动使用它,也是计算机和互联网的通用语言。

你能在科特迪瓦的海报上看到它,能在东京的流行歌曲中听到它,还能在金边的官方文件中读到它。

《德国之声》电台用它播放节目,法国商学院用它授课,玻利维亚的内阁会议用它作为交流媒介。

的确,这种在14世纪的英格兰只有“下等人”才说的语言取得了长足的发展进步,如今已经成为世界的语言。

为什么会这样?原因不在于英语好学。

诚然,英语单词词性简单,但是动词变化不规律,语法怪异,拼写和发音之间的对应简直是噩梦。

由于传播十分广泛,英语衍生出众多的版本,有些独特的表达连英语为“母语”的人们也难以相互理解。

英语的来源甚广,包括罗曼语、日耳曼语、挪威语、凯尔特语等等,因此它必定会杂乱无章,但正是这种灵活性在使它变得庞杂的同时,也变得更加强大。

提到新词,英语几乎毫不阻拦地接纳。

每年出版商都会推出包含大量新词的新字典。

例如,过往十年里不仅出现了很多网络用语、计算机用语、手机用语(如“浏览器”、“下载”、“发短信”等),还诞生了大量青少年俚语(如“赞”、“正”、“残”、“酷”、“杯具”)。

虽然一些守旧者强烈反对,但这些都被英语欣然接纳。

英语母语者也并非一直对自己语言的这种放任态度毫不在意。

18世纪便有三位作家——约瑟夫·爱迪生(《旁观者周刊》的创立者)、丹尼尔·笛福(《鲁滨逊漂流记》的作者)以及约翰森·斯威夫特(《格列佛游记》的作者)希望建立一个委员会来规范英语。

所幸,自由贸易的原则占了上风。

一种语言的成败并不取决于它的内在品质,“而全在于说这种语言的人拥有多大权力。

”英语随时代发展,到19世纪它已蔓延到日不落帝国的各个角落,自那以后它开始成为全球的语言。

商务英语阅读习题及答案一.doc

商务英语阅读习题及答案一.doc

商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题(⼀)I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本,资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。

商务英语阅读教程2 The World AsISeeIt课文

商务英语阅读教程2 The World AsISeeIt课文

商务英语阅读教程2 The World AsISeeIt课文How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he senses it. But without deeper reflection one knows from daily life that one exists for other people—first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy. A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to a frugal life and am often oppressively aware that I am engrossing an undue amount of the labor of my fellowmen. I regard class distinctions as unjustified and, in the last resort, based on force. I also believe that a simple and unassuming life is good for everybody, physically and mentally.I do not at all believe in human freedom in thephilosophical sense. Everybody acts not only under external compulsion but also in accordance with inner necessity. Schopenhauer’s saying, “A man can do what he wants, but not want what he wants,” has been a very real inspiration to me since my youth; it has been a continual consolation in the face of life’s hardships, my own and others’, and an unfailing wellspring of tolerance. This realization mercifully mitigates the easily paralyzing sense of responsibility and prevents us from taking ourselves and other people all too seriously; it is conducive to a view of life which, in particular, gives humor its due.To inquire after the meaning or object of one’s own existence or that of all creatures has always seemed to me absurd from an objective point of view. And yet everybody has certain ideals which determine the direction of his endeavors and his judgments. In this sense I have never looked upon ease and happiness as ends in themselves—this ethical basis I call the ideal of a pigsty. The ideals which have lighted my way and time after time have given me new courage to face lifecheerfully, have been Kindness, Beauty, and Truth. Without the sense of kinship with men of like mind, without the occupation with the objective world, the eternally unattainable in the field of art and scientific endeavors, life would have seemed to me empty. The trite objects of human efforts—possessions, outward success, luxury—have always seemed to me contemptible.。

商务英语阅读教程2答案

商务英语阅读教程2答案

商务英语阅读教程2答案商务英语阅读教程2是一本针对商务英语学习者的教材,主要讲解商务英语阅读技巧和提高商务英语阅读能力的方法和策略。

本书共分为十个单元,每个单元都包含了真实的商务场景和商务英语阅读材料,通过阅读这些材料,学习者可以了解商务英语的基本知识和相关的词汇和表达方式。

根据我阅读这本书的经验,以下是对每个单元的问题的回答和一些关键点的总结:单元1:商务沟通这个单元主要是讲解商务谈判和商务会议中的常用语言和表达方式。

通过阅读材料,学习者可以学习到如何提出建议、表达意见和达成共识。

单元2:商务合作这个单元主要是讲解商务合作中的重要概念和实践。

通过阅读材料,学习者可以了解到如何制定商务合作计划、寻找合作伙伴和管理合作关系。

单元3:市场调研这个单元主要是讲解市场调研中的基本步骤和方法。

通过阅读材料,学习者可以了解到如何进行市场调研、分析市场需求和制定市场营销策略。

单元4:销售与市场推广这个单元主要是讲解销售和市场推广中的关键概念和技巧。

通过阅读材料,学习者可以学习到如何制定销售目标、开展市场推广活动和建立客户关系。

单元5:供应链管理这个单元主要是讲解供应链管理中的关键概念和实践。

通过阅读材料,学习者可以了解到如何管理供应链、优化物流和提高供应链效率。

单元6:人力资源管理这个单元主要是讲解人力资源管理中的基本原则和方法。

通过阅读材料,学习者可以了解到如何招聘、培训和管理员工。

单元7:财务管理这个单元主要是讲解财务管理中的基本概念和技巧。

通过阅读材料,学习者可以了解到如何编制财务报表、分析财务状况和制定财务策略。

单元8:国际贸易这个单元主要是讲解国际贸易中的关键概念和实践。

通过阅读材料,学习者可以了解到如何开展国际贸易、解决贸易争端和制定国际贸易政策。

单元9:商务法律与伦理这个单元主要是讲解商务法律和商务伦理中的基本原则和要求。

通过阅读材料,学习者可以了解到如何遵守法律法规、处理商务纠纷和维护商业道德。

新编剑桥商务英语(高级)第三版2.1

新编剑桥商务英语(高级)第三版2.1

Growing the companyParts of a company1 Do you think this quotation is true all business?‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.Mukesh Ambani, chairman of Reliance Industries2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales officesWarehouse R&D division main planWe are based in La Defense, the business district of Pairs, and new products are developed nearby at our labs in St Dense. Our principal manufacturing facility is just out side Lille and products go from there to be a cental distribution point at Compiegne.Three sales agencies cover the various regions of France with international offices in Frankfurt,Milan and Madrid. The London offices is run by our UK subsidiary.3 What is the diffidence between the following words and phrases?1 a sales office and a subsidiary2 a warehouse and a plant3 the headquarters and a divisionGrowth Strategy4 Find a synonym in the box of each of the underlined words.Go public sell off set up go out of business expandTake over make redundant shut down1 We acquired Everforce Ltd in 2005.2 Our target is to grow the business by 15% each year.3 We created a subsidiary to sell after-sales service.4 The company will be listed on the Stock Exchange next year.5 They went bankrupt last year.6 We laid 300 employees off in June.7 After a lot of discussion we decided to closed the plant.8 We have divested our shares in the logistic company.5 What is the diffidence between the following expressions?1 Laying people off and firing them2 taking over a company and merging with it3 organic growth and non-organic growth6SAP and Oracle are the world’s leading companies in providing the software solutions for business. But their business strategies are very diffident.Read the text about SAP’S growth strategy. Choose the best sentences from the list (A-H) below the complete each gap (1-6). Do not use any letter more than once.SAP competes with ‘organic growth’How do you stay at the top of the heap in the business software game? If you’re SAP, you do it through ‘organic growth’, not blockbuster acquisitions. That is the world from SAP CEO Henning Kagermann. (0) HThe second-best strategy is acquisition: Kagermann said. ‘The best is the organicgrowth. We are not just doing the organic growth because we have no other choice.The comment is aimed squarely at rival Oracle Corp; which spent nearly $20 billion between 2004 and 2006 expanding its core database business into the SAP-dominated business applications market.(1) . ‘We are the market leader,’he said.’It’s on surprise that a distant number-two player wants to catch u.’SAP was set up in 1972 by five former IBM employees.(2) . Although it has a growing number of subsidiary, there are complements to its main activities, as Shai Agassi, president’s of the company’s Products and technology Group explain, at the same time having a direct dig at Oracle. The key diffidence between the two companies, he says, lies in Oracle’s tendency to ‘acquire an industry solution that is at the heart’. ‘when we do an acquisition, it’t at the edge of the solutions. (3) Oracle is buying half body parts and trying to make a body out of it.’In fact, Agassi expects SPA to grow faster than the rest of the industry this year- 15% to 17% in sales of new software licences-through internal innovation and small-scale acquisition.(4) .SAP used to concentrate on large business customers, but increasingly pursuing sales in the market, a strategy that began in 2000. (5) .The company excepts to finish development of the mySAP suite within the next four years, as well as its Enterprise Services Achitecture (ESA). ESA is basically a platform that will allow SAP to provide consistent business services around it, in much the same way as Microsoft has built applications around its successful operating systems.Among the company’s other goals is the development of hundreds of additional services for the mySAP suite, a so-called ‘ecosystems’ of supportive technologies.‘Business in the future is not business in an enterprise, ‘Kagermann says.’It’s business in an ecosystem. (6) . We try to invite others with great ideas to innovate on the platform.’Exam Success A In fact, it expects sales to companies with fewer than 25,000make sure that the employees to account for nearly half SAP’s total softwarephrase you choose fits sales this year.grammatically and in B They recently announced they had purchased Virsa System,meaning, both with a privately held supplier of regulatory compliance software.the sentence before C You just can’t do everything yourself if you want to remainand the sentence after. Competitive.Read the whole text D Competition in the market is fierce and only the big playersback to yourself at will survive.the end. E Since then, it has evolved from a small, regionalenterpriseinto the global market leader in ERP software, employingmore than 34,000 people.F Kagermann was unimpressed with Oracle’s appetite for big,Headline-grabbing acquisition ( PeopleSoft Siebel System).G That is different from buying half of a heart.H He made the comments while he was talking with reportersLast week during his company’s annual Developer KickoffMeeting in Burlingame, CA.7 Summarise the growth strategies of SAP and Oracle. What is the key to SAP’s longer-term strategy?Past tenses1 Study these extracts from the text about SAP on page 17.Name each underline tenses (past simple, past continuous, past perfect, present perfect or used to )Say what you know about each tense’s use and why you think it is used here.1 He made the comments while he was talking with reporters last week.2 SAP was set up in 1972 by fine former IBM employees.3 Since then, it has evolved from a small, regional enterprise into the global market leader.4 They recently announced they had purchased Virsa System.5 SAP used to concentrate on large business customers,but is increasingly pursuing sales in the midmarket.6 it’s strategy that began in 2000.2 You receive this internal email. Follow the instruction it.Hi DeniseBelow is the short company history I’ve written for the ‘About us’entry on the English page of the new website. I think it’s generally OK but I’m so unconfident about my use of tenses in English that I’ve just left the verbs in the infinitive! Can you put them in the right form and send it back? Thanks and sorry for being so useless!BrigitteThis is the unusual of Raincoat Software, a company that (1) (come) into being accidentally because of the hobby of one man, Hans Meier.In 1998 Hans (2) (work) as a computer programmer for a large bank in Zurich. But he (3) (be) restless. Each evening he (4) (return) home and, just for fun, (5) (hack) into official websites on his personal computer (not the bank’s, of course!). The day after he (6) (hack)onto a particularly sensitive US government website, he (7) (receive) an email from them. Fearing that would the end of his career as a hack at the bank, he(8) (open) it. It (9) (be) a request from the US government,asking if he (10) (want) a job as a security advisor.Rather than taking a job as a government employee, Hans Meier (11) (see) the opportunity to make a successful business out of a computer security protection. Raincoat Software (12) (be) born.Since then, the company (13) (employ) over 50 ‘security expert’ - in other words, people write a similar background to our founder. We (14) (help) over 300 large companies and government departments and are now a $100 million a year business.But did the US government think it (15) (take) a risk by employing Hans Meier all those years ago? The answer they (16) (give) then is still the company’s motto today:’Better safe than sorry’.Write about the past3 write a short piece (100 words approx) about a turning point in your life, work orstudies: a moment when you decide to pursue a different route from the one you had up to that point. Use the following to help you.1 What you were doing before that?2 What happen to change your life/3 What happen next?4 What happens when companies merge or acquire other companies? look at the table below and make notes.Opportunities threats EmployeesShareholdersCustomersSuppliers5 In December 2009 Oracle, the world's second largest business software applications provider, took over PeopleSoft, the third largest. Read the letter that the CEO of PeopleSoft, Dave Duffield, wrote to his employees.1 Does he think the takeover will benefit employees or not?2 Which of these adjectives best describes his feelings about the takeover?bitter / resigned/angryThis is a sad day for me, and I'm sure; an equally sad day for you.It is now clear that Oracle will acquire our company. Over the past few weeks, our independent directors met with individual stockholders to get their views. We were told during these conversations that they believe Oracle's $24 wasn't adequate and did not reflect peopleSoft's real value. It become clear to us that the vast majority of our stockholders would accept $26.50 and Oracle was willing to pay for it.You should know, and I hope you would expect, that I am deeply saddened by thisoutcome. We have come so far under such trying circumstances over the past eighteen months, and especially the past two and a hall' months. PeopleSoft had gained significant momentum in all areas of our company, including with customers, prospects, and in the financial community.Over the next few weeks, we will be working with Oracle to ensure that you get answers to as many questions as possible that you have. I believe some of you will find interesting opportunities at Oracle, others will take your talents and work elsewhere the area that you live, while another group may have difficulties finding rewarding job experiences. It is to this last group that I offer my sincerest apologies for not figuring out a different conclusion to our 18-month saga.I know it is little comfort, but I am extraordinarily proud of what we have accomplished over the past 17一plus years, and longer in the case of JD Edwards.And I am even prouder of you for your perseverance and teamwork over the past eighteen months.I make a final request.And that is to continue our work with our heads held high. Whether it's serving customers, building products or working on internal operations, 1'eopleSoft and the people at peopleSoft have built their reputation as a company with class.Sincerely,DaveThe peoplesoft takeover1 2.1 Listen to two accounts of the takeover by a commentator and an industry analyst, both close to the takeover. What are the main differences in the working environment and the way employees were rewarded at the two companies?2 2.1 Listen again and answer the questions. Por each question (1-6), mark one letter (A, B or C) for the correct answer.1 What is said about how consultants are deployed in big IT consulting companies?A They are given jobs with a lot of responsibility.B They are often expected to learn on the job.C They only work on projects where they have proven experience.2 What does the commentator say about salaries at PeopleSoft?A At least the company was open about its pay policy.B They were at the market rate for the job.C They were unacceptably low.3 How did employees feel about their CEO, Dave Duffield?A That he respected them and looked after them.B That he was ready to leave the company.C That he developed good software applications.4 What does the commentator imply happened after the merger?A The company's reputation sufferedB People grew to respect the new CEOC A lot of people lost their jobs.5 How does the industry analyst defend the company's growth strategy?A He says size is very important in this industry.B If Oracle hadn't taken over PeopleSoft, someone else would have.C He says it will make them the biggest company in the sector.6 How does he explain the differences in company culture?A The two CEOs had a different philosophy.B The two companies were involved in different types of business.C There was no real difference.A prase releaseYou work in the press office of an insurance company that has recently taken over another company. Since the take-over there have been some negative reports about it. You decide to put out a press release. Include the following points.·Explain the business reasons for the take-over (to compete with other big insurance companies; to rationalise staffing)·Express your enthusiasm about the future opportunities for the merged company. ·Thank all the employees for their support.·Reassure people that there won't be major job cuts.Begin like this:PRESS RELEASEInsure COLast month Insure Co was pleased to announce the acquisition ofABC Insurance. The new company brings together two leading insurance providers to form the world's third largest insurance company…4 Read this extract from an article in Business Strategy magazine. Where do these four types of organisation belong in the text?stock brokers restaurants oil companies banksorganisational cultureRapid feedback and Low risk High risk Reward Work-hard, play-hard Tough-guy machoSlow feedback and culture culture Reward Process culture Bet-the-companycultureA of attempts have been made to categorise the organisation and culture of different companies, but only two things seem certain: 1)that many different cultures and types of organisation can exist within each company一and 2)that the activity and sectorplay a crucial role in determining how work is organised. Deal and Kennedy recognised this when they proposed four different types oforganisational culture: Work-hard, play一hard culture tends to apply to companies like software developers or (1) which need to react quickly to changing circumstances and fo work of a high tempo. Creativity often plays an important part in their work so they tend to be organised in a project-based way grouping people in teams to solve particular tasks. Tough一guy macho culture concentrates power around key personnel,but it will also devolve a lot of responsibility to the individual and emphasise decisions that affect the present rather than the future. Examples are (2) sports teams, police, the military Process culture applies to companies which have strict hierarchies and strict job roles, such as insurance companies (3) and public services. Strategy and direction seem to take second place to organisation and so hey are often, maybe unfairly, associated with plodding and bureaucracy.Bet-the一company culture may also be present in companies with a hierarchical structure, but long-term planning and investment, involving high risk, is also a key feature, so direction and goals are generally clearerExamples are aircraft manufacturers and (4)5 Describe an organisation you know or have worked or studied in.1 How many people worked there?2 What was its business/ speciality?3 How was it organised?4 How would you describe the culture?Did it fall into any of the categories described above? In what ways?An employee survey6 Look at this survey from the same edition of Business Strategy magazine. Mark the six items that are most important to you (1 is the most important).I prefer an organisation which emphasises:A Individual responsibility and empowerment of employeesB Teamwork and consensusC Clear lines of reporting and areas of responsibilityD Quick decision-taking and actionE Long-term, careful planningF Creativity, innovation and taking risksG Clear and consistent proceduresH Job securityI Customer satisfactionJ Measurable resultsK Employee welfareL Financial reward for employeesM Non-financial rewards (training,development)N Informal relationships between staff and management。

高级综合商务英语1第二篇

高级综合商务英语1第二篇

高级综合商务英语1第二篇(中英文版)Task Title: Advanced Integrated Business English 1 - Second Paper Task Title: 高级综合商务英语1 - 第二篇In the realm of business, effective communication is paramount, especially when conducting transactions across borders.This second paper of Advanced Integrated Business English 1 delves into the nuances of navigating international business protocols and terminology.It aims to equip learners with the skills necessary to excel in global corporate settings.在商务领域,有效的沟通至关重要,尤其是在跨国交易中。

高级综合商务英语1的第二篇文章深入探讨了国际商务礼仪和术语的细微差别。

它旨在帮助学习者掌握在全球企业环境中卓越表现所需的能力。

The intricate web of global business transactions necessitates a strong foundation in specialized vocabulary and jargon.This paper provides an in-depth exploration of key terms and phrases commonly used in international trade, investment, and marketing.By mastering these concepts, learners will be well-prepared to engage in high-level business discussions and negotiations.全球商务交易的复杂性需要坚实的专业词汇和术语基础。

商务阅读2Unit one

商务阅读2Unit one

trade
• Trade, also called goods exchange economy, is to transfer the ownership of goods from one person or entity to another by getting something in exchange from the buyer. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and services. Later one side of the barter were the metals, precious metals (poles[clarification needed], coins), bill, paper money. Modern traders instead generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and later credit, paper money and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade between more than two traders is called multilateral trade.

商务英语阅读(2)1-7单元练习参考答案

商务英语阅读(2)1-7单元练习参考答案

Chapter13. Phrase Translation1)萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素2)economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery4. Translate the following sentences with the expressions in the list given below.1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6) There are rumors that the government struck a private deal with the corporation’s chairman last month.7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 23. Phrase Translation1)消费品,折扣零售商,品牌资产价值,广告预算,现实销售数据,促销,盈利,扫描数据2)price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars4. Translate the following sentences with the expressions in the list given below.1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.Chapter 33. Phrase Translation:1)privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难2)日常生活daily life广告活动advertising campaigns物理特征physical characteristics视觉想象visual imagination国内媒体national media销售增长a sale increase销售渠道distribution system产品导向型的广告product-orientated advertising4. Translate the following sentences with the expressions in the list given below.1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) British Airways intends to create a more flexible and modern corporate culture through the relocation.3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.5) Politicians shold not engage in business affairs that might affect their political judgement.6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.Chapter 43. Phrase Translation1) Given the Chinese equivalents to the following English Terms.mobility of people:流动人口supply networks: 供应商网络standardized items:标准零配件specialist manufacturing technology:特殊制造技术complementary economies: 互补经济体anti-Japanese sentiment: 反日情绪foreign affiliates: 外方合伙人,外国附属公司go public: 上市2) Give the English equivalents to the following Chinese terms:企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. Translate the following sentences with the expressions in the list given below.1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.1) ambivalent 2) integration 3)hindered4) from 5) by 6) shortage 7) options8) acquisition 9) strategy 10) alliance 11) craftChapter 53. Phrase Translation1) English to Chinesepublicly traded companies 上市公司keep a weather eye on…对随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司cost efficient 经济划算的take a wait-and-see approach 持观望态度reconciliation reports财务)调整报告performance measures 业绩评定指标/方法2) Chinese to English通用/公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务/执行董事managing director信用评级机构credit-rating agencies财务管理人员/主管finance chiefs/ executives机构投资者/投资机构institutional investors4. Translate the following sentences with the expressions in the list given below.1) Escalating costs have almost wiped out the company’s profits from last year.2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3) The project team decided to adhere to its original plan despite the appalling weather.4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerablenumber of enterprises.6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.Chapter 63.explicit inflation target 公开的通货膨胀指标volatile prices 波动价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭/抵押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利2)楼市暴跌housing crunch/collapse维持价格稳定maintain price stability核心通货膨胀core inflation rate消费者物价指数consumer price index资产负债表balance sheet预除负面影响forestall the adverse effects政策框架policy framework市场预期market expectation4.1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.7) To sustain their present standards of living, you have to bring their income into line with rising prices.8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.9) During the economic recession, the outlook for job opportunities was bleak.10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentalsChapter 73.Phrase Translation:1)competitive edge 竞争优势breach of contract 违反合同convertibility of profit 收益的可兑换financial instruments 金融工具currency conversions 货币转换financial hedges 金融避险cost-benefit analysis 成本效益分析record-high 破纪录的高点a vested interest 既得利益in its infancy 初级阶段2)新兴市场emerging markets金融危机financial meltdown民间暴乱civil disturbance股票价格share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the playing field利害关系have a stake in数据采集data-mining博弈论game theory4.1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.4. There are signs that the market could open up in the near future and more foreign entities willhave a stake in the international business.5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.。

外研社2024新标准商务英语阅读教程2-教学课件U1

外研社2024新标准商务英语阅读教程2-教学课件U1
11) Lead by example
Exhibit the work ethic, attitude, and values you expect from your team. Leading by example can inspire your team and establish a strong benchmark for performance and behavior.
1
Unit
Team building
1 Are there any great team leaders in ancient or modern times that you admire? Tell their stories and analyze the reasons for their success.
2 Suppose you were a team leader in a company. What would you do to build a productive team?
1) Define clear goals and objectives Start by establishing clear, achievable goals that align with the company’s broader mission and objectives. Ensure that every team member understands these goals and how their individual roles contribute to achieving them.
Team building skills are capabilities that help leaders form interactive, supportive, and highfunctioning teams. To become an excellent team builder, you probably need to develop a variety of soft skills, such as: goal setting & role assigning, communicating, listening, reflecting, matchmaking, problem solving, delegating, giving & getting feedback, organizing, resolving conflict, time management, decision-making, creative thinking, etc. The purpose of these skills is to support teamwork and team development.
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Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, …The business of America is b usiness.” By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford‟s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry” or “show business.”The positive side of Henry Ford‟s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the world come to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford‟s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the biggest companies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity for many.1. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people‟s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget2. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business3. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be more competitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment4. Henry Ford‟s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government5. A company‟s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers‟ wagesPassage Two Questions 6 to 10 are based on the following passage.New tech nology links the world as never before. Our planet has shrunk. It‟s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company‟s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn‟t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country‟s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author‟s attitude toward high-tech communications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-tech communications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client‟s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a central computer. The computer will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. The computer will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of his coming exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probably be________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with the computer centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic.C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.16.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided17. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate18. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening19.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak20.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the new computer system didn‟t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn‟t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for information technology,the firm brought in __7__ Zoe Edlington to plan the development of its network.Shebegan by upgrading the __8__ telephone system so it could be integrated with the computers to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.The company soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm‟s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet.1.Our firm is s___________(赞助) three engineering students at the university.2.This is the best price we can q___________(报价) you.3.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.4.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.5.Some people predict that the sales of portable computers will surpass the sales ofd______________(台式计算机) in a few years.6.An i_____________(存货清单) of property or goods tells how many there are ofeach article and what they are worth.7.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.8.In 1993 convertible b________(债券) appeared, convertible into common shares.One successful example is the Shanghai Pinkerton Float Glass Plant.9.The m____________(货币的) value of most coins exceeds the amount you wouldget by melting them down and selling off the metals they contain.10.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.11.Can you show me the w________(担保书) of the car?12.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.13.They sell lipstick and a whole range of other c_____________(化妆品).14.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.15.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Write the Chinese version on the Answer Sheet.1. Dell has decided not to target retail buyers, who account for only about 10% ofDell‟s China sales.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Durable goods have physical qualities and uses that permit them to last a relativelylong time, even while being used.4. As consumers‟incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。

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