2008年6月大学英语四级考试听力原文及答案
2008英语四级真题听力原文
2008年6月英语四级真题听力原文Section A11. M: Today is a bad day for me; I fell off a step and twisted my ankle.W: Don’t worry, usually ankle injuries heal quickly id you stop regular activities for a while.Q: What does the woman suggest the man do?12. W: May I see your ticket please? I think you are sitting in my seat.M: Oh, you are right. My seat is in the balcony. I’m terribly sorry.Q: Where does the conversation most probably take place?13. W: Did you hear Jay Smith died in his sleep last night?M: Yes, it’s very sad. Please let everybody know that whoever wants to, may attend the funeral.Q: What are the speakers talking about?14. M: Have you taken Professor Young’s exam before? I’m kind of nervous.W: Yes, just concentrate on the im portant ideas she’s talked about in class and ignore the details.Q: How does the woman suggest the man prepare for Professor Young’s exam?15. W: I’m so sorry sir, and you’ll let me pay to have your jacket cleaned, won’t you?M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.Q: What can we infer from the conversation?16. W: Have you seen the movie ‘The Departed’? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17. M: I’m really surprised you got an “A” on the test. You didn’t seem to have done a lot of reading.W: Now you know why I never missed a lecture.Q: What contributes to the woman’s high score?18. W: Have you heard about a new digital television system? It lets people get about 500 channels.M: Yeah, but I doubt they’ll have anything different from what we watch now.Q: What does the man mean?Conversation OneW: Gosh! Have you seen this, Richard?M: Seen What?W: In the paper, it says there’s a man going round pretending he’s from the electricity board. He’s been calling at people’s homer, saying he’s come to check that all their appliances are safe. The he gets around them to make him a cup of tea and while they are out of the room, he steals their money, handbag, whatever and makes off with it.M: But you know Jane, it’s partly their own fault. You should never let anyone like that in unless you are expecting them.W: It’s all very well to say that, but someone comes to the door and says electricity or gas, and you automatically think they are OK, especially if they flash a card to you.M: Does this man have an ID then?W: Yes, that’s just it! It seems he used to work for the electricity board at one time. According to the paper, the police are warning people, especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them she’d just been to the post office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes, they have. Let’s see. In his th irties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.19. What does the woman want the man to read in the newspaper?20. How did the man mentioned in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation TwoM: Miss Jones, could you tell me more about first job with hotel marketing concepts?W: Yes, certainly. I was a marketing consultant, responsible for marketing ten UK hotels. They were all luxury hotels in the leisure sector, all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big tour operators and tourist organizations. As I speak Japanese, I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I’ve had a lot. The truth is I have become very popular with the Japanese, both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I’m interested to hear more about that, but first, tell me, have you ever traveled on a luxury train? The Orient Express, for example.W: No I haven’t, but I have traveled on a glacier express to Switzerland and I traveled China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.23. What did the woman do in her first job?24. What gave the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Section BPassage OneTime! I think a lot about time. And not just because it’s the name of the news organization I work for. Like most working people, I find time or the lack of it a never ending frustration and an unwinnable battle. My everyday is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the Families and Work Institute’s national study of the changing workforce, fifty-five percent of employees say they don’t have enough time for themselves, sixty-three percent don’t have enough time for their spouses or partners, and sixty-seven percent don’t have enough time for their children. It’s also not a new complaint. I bet our ancestors returned home form hunting wild animals and gathering nuts and complained about how little time they had to pay in battle scenes on their cave wars. The difference is that the boss of animal-hunting and the head of nut-gathering probably told them to shut up or no survival for you. Today’s workers are still demanding control over their time. Th e difference is today’s bosses are listening. I’ve been reading a report issued today called “When Work Words” produced jointly by three organizations. They set out to find and award the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.26. What is the speaker complaining about?27. What does the speaker say about our ancestors?28. Why does the speaker suggest all bosses all bosses read the report by the three organizations?Passage Two“Loving a child is a circular business. The more you give, the more you get, the more you want to give.” Penelope Leach once said. What she said proves to be true of my blooded family. I was born in 1931. As the youngest of six children , I learned to share my parents’ love. Raising six children during the difficult times of the Great Depression took its toll its toll on my parent’s relationship and resulted in their divorcewhen I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away form us after the divorce.Several years later a wonderful woman came into his life, and they were married. She had two sons, one of them still at home. Under her influence, we became a “blended family” and a good relationship developed between the two families. She always treated us as if we were her own children. They shared over twenty-five year together before our father passed away. At the time of his death, the question came up of my mother-Daddy’s first wife—attending his funeral. I will never forget the unconditional love shown by my stepmother when I asked her if she would object to Mother attending Daddy’s funeral. Without giving it a second thought, s he immediately replied, “Of course not, Honey. She’s the mother of my children.”29. According to the speaker, what contributed to her parent’s divorce?30. What brought the father closer to his own children?31. What message does the speaker want to convey in this tale?Passage ThreeIn February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked as manager died at heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging out the “Going Out of Business” sign at the greenhouse, the door opened, and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of town. She was looking for pots and plants to place in the reception areas in the offices. “I don’t know anything about plants,” she said, “I’m sure in a few weeks they’ll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms have recently opened offices in the new office park, and there were several hundred more acres with construction underway. That afternoon, I drove out to the office park. By six o’clock that evening, I had signed contracts with seven companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked out an agreement to lease the greenhouse from the owner’s family. Business is now increasing rapidly, and one day, we hope to be the proud owners of the greenhouse.32. What do we learn about the greenhouse?33. What was the speaker doing when the customer walked in one morning?34. What did the speaker think of when serving the office manager?35. What was the speaker’s hope for the future?Section CWe’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical labor, raw materials, and capital are no longer the key ingredients in the creation of wealth. Now, the vital raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And individuals entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge worker engage in mind work. They deal with symbols: words, figures, and data.What does all this mean for you? As a future knowledge worker, you can expect to be generating, as well as exchanging information. Currently, there out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction.In the new world of work, you can look forward to being in constant training to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. Don’t expect the companies will provide you with a clearly defined career path. And don’t wait for someone to “empower” you. You have to empower yourself.2008年12月英语四级真题听力原文Short Conversations11．M: I just received an Email from one of my former classmates. I was surprised, I hadn’t heard from him for ages.W: Well, I’ve been out of touch with most of my old friends, only one or two still drop me a line occasionally,Q: What does the woman mean?A) Only true friendship can last long.B) Letter writing is going out of style.C) she keeps in regular touch with her classmates.D) She has lost contact with most of her old friends.12. M: If you can make up your mind about the color, I can start on the outside of your house early next week.W: Well, right now I think I want white for the window frames and yellow for the walls, but I’ll let you know tomorrow.Q: Who is the woman talking to?A)A painter.B) A porter.C) A mechanic.D) A carpenter.13. W: Excuse me, do you have any apartments available for under 500 dollars a month? I need to move in next week when my new job starts.M: The only vacant one I have is 600 dollars, have you inquired at the apartment complex down the street?Q: What does the man suggest the woman do?A) Look for a place near her office.B) Find a new job down the street.C) Make inquiries elsewhere.D) Kent the $600 apartment.14. W: You bought a pair of jeans yesterday, didn’t you? What are they like?M: Oh, they are pretty much like my other ones, except with a larger waist. I guess I haven’t spent much time exercising lately.Q: What can we infer from the conversation about the man?A) He prefers to wear jeans with a larger waist.B) He has been extremely busy recentlyC) He has gained some weight lately.D) He enjoyed going shopping with Jane yesterday.15. W: I really like those abstract paintings we saw yesterday. What do you think?M: I guess it’s something I haven’t acquired a taste for yet.Q: What does the man imply?A) The woman possesses a natural talent for an.B) Women have a better artistic taste than men.C) He isn t good at abstract thinking.D) He doesn t like abstract paintings.16. W: You haven’t seen a blue notebook, have you? I hope I didn’t leave it in the reading room. M: Did you check that pile of journals you’ve borrowed from the library the other day?Q: What is the man trying to say to the woman?A) She couldn t have left her notebook in the library.B) She may have put her notebook amid the journals.C) She should have made careful notes while doing reading.D)she shouldn t have read his notes without his knowing it.17. M: How about joining me for a cup of coffee?W: I’d love to, but I’m exhausted. I was up till 3 this morning, writing a paper for my literature class.Q: Why does the woman decline the man’s invitation?A) She wants to gel some sleep.B) She needs time to write a paper.C)She has a literature class to attend.D)She is troubled by her sleep problem.18. W: You had a job interview yesterday, didn’t you? How did it go?M: Not too bad, I guess. There were about 20 candidates competing for the sales manager’s job. And finally it was down to three of us, but the other two seems better qualified.Q: What does the man imply?A) He is confident he will get the job.B) His chance of getting the job is slimC) It isn t easy to find a quaiified sales manager.D)The interview didn t go as well as he expected.听力长对话1F: Simon, how does it feel to be retired?M: Well, not so bad.F: How have you been spending your time?M: I have been spending more time with my family. I’ve also travelled a bit, you know, off season when everywhere is less crowded and hotels cost less.F: Great.M: You know I haven’t stopped work completely.F: Yes, could you tell us more about this?M: I’m on a scheme that’s called phased retirement; I had a six-month break from work, after that I could apply for project work with the company I used to work for.F: How does the scheme work?M: Well, it’s a trial at the moment. Instead of hiring temporary stuff, the company advertises posts on its website that retired employees like myself can access.F: What sort of works advertised?M: Well, all sorts of things, really. Administrative work and more specialized work, the sort of thing I can do. Some of the projects can last five or six months, and others can just be a couple of days. I can decide more or less when to work. So I can manage my own time.F: I can see it’s good for you. What is your company get out of this? M: Well, I still have all my old contacts at work, so I know who to contact to get something done. The company gets flexibility, too. Once the job’s over, that’s it. I’m not o n their books any more.Questions 19-21 are based on the conversation you have just heard.19. Why does Simon find his retired life enjoyable?20. How does Simon get to know about the company’s available posts?21. Why does the company adopt the phased retirement scheme?19.A) He can manage his time more flexibly.B) He can renew contact with his old friends.C) He can concentrate on his own projects.D) He can learn to do administrative work.20.A) Reading its ads in the newspapers.B) Calling its personnel department.C) Contacting its manager.D) Searching its website.21.A) To cut down its production expenses.B) To solve the problem of staff shortage.C) To improve its administratve efficiency.D) To utilize its retired employees resources.长对话2W: Oh, where are we going?M: I want to show you something.W: I know, but what is it?M: A farm. It’s just down this road. It’s a small place, but at least it would be our own.W: A farm? How can we afford to buy a farm?M: It isn’t very large, only 40 acres. We wouldn’t have to pay very much right now.W: Is there a house on the place?M: A small one, two bedrooms, but it needs to be fixed up a little. I can do the job myself.W: OK. Is there enough space for a kitchen garden?M: There is about half an acre around the house. That’s plenty of space.W: Then we can grow our own fresh vegetables. And maybe keep a few chickens, couldn’t we?M: Yes, and we can probably grow a lot of our own food.W: What are you thinking about growing, if we do take this place?M: Well, it really isn’t big enough for corn. I thought we might try to raise a crop of potatoes.W: Potatoes? There are a lot of work.M: We are used to hard work, aren’t we?W: Yes, we are, but the money. Do we have enough to get started? It seems like a dream.M: I think we’ve saved enough. We can pay a little on the farm and maybe put a few dollars down on the tractor, too.Questions 22 to 25 are based on the conversation you have just heard. Q 22:What are the speakers going to do at the time of the conversation? Q 23:What does the man say about the farm?Q 24:Why does the man intend to grow potatoes rather than corn on the farm?22.A) Buy a tractor.B) Fix a house.C) See a piece of property.D) Sign a busines contract.23.A) It is only forty miles from where they live.B) It is a small one with a two-bedroom house.C) It was bought at a price lower than expected.D) It has a large garden with fresh vegetables.24.A) Growing potatoes will involve less labor.B) Its soil may not be very suitable for corn.C) It may not be big enough for raising corn.D) Raising potatoes will be more profitable.25. a) Finances b) Labor c) Equipment d) ProfitsPassage OneMembers of the city council and distinguished guests, it is my privilege to introduce to you today Mr. Robert Washington, chief of our city’s police force. He will address us on the subject of the Community Policing Program. Most of you know that Mr. Washington has a distinguished record as head of our police force for more than ten years. However, you may not know that he also holds a master’s degree in criminology and studied abroad for a year with the international police force which deals with crimes around the world. Mr. Washington first introduced the Community Policing Program 8 years ago. The idea behind the program is to get the police officers out of their cars and into our neighborhood when they can talk directly to merchants and residents about the real dynamics of our city. These officers do more than make arrests. They try to find ways to help solve the problems that contribute to crime in the first place. Often that means hooking people up with services offered by other city agencies, such as schools, hospitals, housing, drug treatment centers. And the program seems to be working: crime is down and our citizens report that they feel more secure. Today Mr. Washington is going to tell us more about this program. Now let’s welcome Mr. Robert Washington.26. What is the purpose of the speaker’s remarks?He will address us on the subject of community policing program.27. What does the speaker say about Mr. Robert Washington?Most of you know that Mr. Washington has a distinguished record as head of our police force for more than ten years. However, you may not know that he als o holds a master’s degree in criminology and studied abroad for a year with the international police force which deals with crimes around the world. Mr. Washington first introduced the community policing program 8 years ago.28. What is the idea behind the Community Policing Program?The idea behind the program is to get the police officers out of their cars and into our neighborhood when they can talk directly to merchants and residents about the real dynamics of our city.29. How has the Community Policing Program turned out to be?And the program seems to be working, crime is down and our citizens report that they feel more secure.26A)To introduce the chief of the city’s police forceB)To comment on a talk by a distinguished guestC)To address the issue of community securityD)To explain the functions of the city council27A)He has distinguished himself in city managementB)He is head of the International Police ForceC)He completed his higher education abroadD)He holds a master’s degree in crimi nology28A)To coordinate work among police departmentsB)To get police officers closer to the local peopleC)To help the residents in times of emergencyD)To enable the police to take prompt action29A)PopularB)discouragingC)effectiveD)controversialPassage TwoThere are between 3000 and 6000 public languages in the world, and we must add approximately 6 billion private languages since each one of us necessarily has one. Considering these facts, the possibilities for breakdowns in communication seem infinite in number. However, we do communicate successfully from time to time. And we do learn to speak languages. But learning to speak languages seems to be a very mysterious process. For a long time, people thought that we learned a language only by imitation and association. For example, a baby touches a hot pot and starts to cry. The mother says, “Hot, hot!” And the baby, when it stops crying, imitates the mother and says, “Hot, hot!” However, Noam Chomsky, a famous expert in language, pointed out that although children do learn some words by imitation and association, they also combine words to make meaningful sentences in ways that are unique, unlearned and creative. Because young children can make sentences they have never heard before, Chomsky suggested that human infants are born with the ability to learn language. Chomsky meant that underneath all the differences between public and private languages, there is a universal language mechanism that makes it possible for us, as infants, to learn any language in the world. This theory explains the potential that human infants have for learning language. But it does not really explain how children come to use language in particular ways.Questions 30 to 32 are based on the passage you have just heard.Question 30. Why does the speaker say there are great possibilities for communication breakdowns?There are numerous public and private languages.Question 31. What is Chomsky’s point on the ability to learn a language?Human infants are born with the ability to learn language and the potential to learn any language in the world.Question 32. What does Chomsky’s theory fail to explain according to the speaker?It does not really explain how children come to use language in particular ways.30A)people differ greatly in their ability to communicateB)there are numerous languages in existenceC)Most public languages are inherently vagueD)Big gaps exist between private and public languages31A)it is a sign of human intelligenceB)in improves with constant practiceC)it is something we are born withD)it varies from person to person32A)how private languages are developedB)how different languages are relatedC)how people create their languagesD)how children learn to use language参考答案：26. A) To introduce the chief of the city police force.27. D) He holds a master s degree in criminology.28. B) To get police officers closer to the local people.29. C) Effective.30. B) There are numerous languages in existence.31. C) It is something we are born with.32. D) How children learn to use language.Passage ThreeWhen US spacewoman Joan Higginbotham is not flying and working in space, she might be found somewhere on earth giving a speech. Higginbotham, who grew up in Chicago and became an engineer before joining NASA, that is the National Air and Space Administration, gives about a dozen speeches a year. Each speech is different because she tailors her remarks to each audience. Through interviews and E-mails, she finds out in advance her listeners educational level and what information they want to know. On the subject of space walks, for example, audiences vary in their interests and how much complexity they can comprehend. To elementary school children, Higginbotham may discuss a problem that many kids want to know about. "How do spacemen in a spacesuit eat, drink, and go to the bathroom?" Her answer is “the spacesuit is really a small spacecraft with room for food and water-containers, and a waste-collection system.” To a high school audience, she might satisfy a curiosity that often arises in herpre-speech interviews with students who obviously have seen many science fiction movies. “Do spacemen carry weapons in case they encounter enemies in space?” Her answer is "No". To scientists, she might provide technicaldetails on such topics as the design of spacesuits that protects spacemen from the deadly temperature extremes of space. Just as elaborate preparation is required for success in space, Higginbotham says that it’s important for speakers to learn as much as possible about their listeners before a speech because every audience is different.33. What did Joan Higginbotham do before joining in NASA?34. How does Higginbotham prepare her speech on space walks?35. What does the high school audience want to know about space travel?33.A)she was a tailorB)she was an engineerC)she was an educatorD)she was a public speaker34.A)Basing them on science-fiction movies.B) Including interesting examples in themC) Adjusting them to different audiencesD) Focusing on the latest progress in space science35.A) Whether spacemen carry weaponsB) How spacesuits protect spacemenC) How NASA trains its spacemenD) What spacemen cat and drinkSection C 复合式听写Crime is increasing worldwide. There is every reason to believe the (36)trend will continue through the next few decades.Crime rates have always been high in multicultural industrialized societies such as the United States. But a new (37)phenomenon has appeared on the world (38)scene-rapidly rising crime rates in nations that previously reported few (39)offenses. Street crimes such as robbery, rape, (41)murder and auto theft are clearly rising, (41)particularly in eastern European countries such as Hungary and in western European nations such as the United Kingdom.What is driving this crime (42)explosion? There are no simple answers. Still, there’re certain conditions (43)associated with rising crime. Increasing heterogeneity of populations, greater cultural pluralism,higher immigration, democratization of governments, (44)changing national borders, greater economic growth, and the lack of accepted social ideas of right and wrong.These conditions are increasing observable around the world. For instance, cultures that were previously isolated and homogeneous(同种类的) such as Japan, Denmark, and Greece (45)are now facing the sort of cultural variety that has been common in America for most of its history.Multiculturalism can be a rewarding, enriching experience, but it can also lead to a clash of values. Heterogeneity in societies will be the rule in the 21st century, and (46)failure to recognize and plan for such diversity can lead to serious crime problems.。
2008年6月四级真题及其答案
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Part I Writing (30 minutes)Recreational ActivitiesDirections: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual as revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and theInternet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising be cause they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have such in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s m essage. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is an attractive advertising medium in that ________.A) it has large audiencesB) it appeals to housewives C) it helps build up a company’s reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels, ________.A) the cost of TV advertising has decreased B) the number of TV viewers has increasedC) advertisers’ interest in other media has decreasedD) the number of TV ads people can see has increased3. Compare with television, newspapers as an advertising medium _______.A) earn a larger annual ad revenueB) convey more detailed messages C) use more production techniquesD) get messages out more effectively4. Advertising on radio continues to grow because _______.A) more local radio stations have been set upB) modern technology makes it more entertaining C) it provides easy access to consumersD) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _______.A) reach target audiencesB) appeal to educated people C) attract diverse audiencesD) convey all kinds of messages6. Out-of-home advertising has become more effective because _______.A) billboards can be replaced within two hoursB) consumers travel more now than ever before C) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are ________.A) quick to update B) pleasant to look at C) easy to remember D) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.9. Direct mail is an effective form of advertising for business to develop ________.10. This passage discusses how advertisers select ________ for advertisements.Part III Listening Comprehension (35 minutes)Section A11. A) Given his ankle a good rest.B) Treat his injury immediately. C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident.B) A sad occasion. C) Smith’s unusual life story.D) Smith’s sleeping problem.14. A) Review the detail of all her lessons.B) Compare notes with his classmates. C) Talk with her about his learning problems.D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious.B) Hard to understand. C) Lacking a good plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing lots of homework. C) Reading very extensively.D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board.B) Ads promoting electric appliances. C) The description of a thief in disguise.D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent.B) Wearing an official uniform. C) Making friends with them.D) Showing them his ID.21. A) To be on the alert when being followed.B) Not to leave senior citizens alone at home. C) Not to let anyone in without an appointment.D) To watch out for those from the electricity board.22. A) She was robbed near the parking lot. B) All her money in the bank disappeared.C) The pension she had just drawn was stolen. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.B) Professional accountancy. C) Luxury hotel management.D) Business conference organization.24. A) Having a good knowledge of its customs.B) Knowing some key people in tourism. C) Having been to the country before.D) Being able to speak Japanese.25. A) It will bring her potential into full play.B) It will involve lots of train travel. C) It will enable her to improve her Chinese.D) It will give her more chances to visit Japan.Section BPassage OneQuestions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time.B) The quality of life. C) The frustrations at work.D) The pressure on working families.27. A) They were just as busy as people of today.B) They saw the importance of collective efforts. C) They didn’t complain as much as modern ma n.D) They lived a hard life by hunting and gathering.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence.B) The Great Depression. C) Her father’s disloyalty.D) Her mother’s bad temper.30. A) His advanced age.B) His children’s efforts. C) His improved financial condition.D) His second wife’s positive influence.31. A) Love is blind.B) Love breeds love. C) Divorce often has disastrous consequences.D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.B) Its owner died of a heart attack. C) It went bankrupt all of a sudden.D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse.B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign.D) Helping a customer select some purchases.34. A) Opening an office in the new office park.B) Keeping better relations with her company. C) Developing fresh business opportunities.D) Building a big greenhouse of his own.35. A) Owning the greenhouse one day.B) Securing a job at the office park. C) Cultivating more potted plants.D) Finding customers out of town.Section CWe’re now witnessing the emergence of an adv anced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44)_______________________________________________________________________.In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to ―empower‖ you. You have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section ASome years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way around the continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.I hesitated. How would I, unable to speak the language, _49_ unfamiliar with local geography or transportation systems, set up _50_ and do research? It seemed impossible, and with considerable _51_ I sat down to write a letter begging off. Halfway through, a thought can through my mind: you can learn if you don’t try. So I accepted the assignment.There were some bad _52_. But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guiders or even _53_ bookings, confident that somehow I will manage.The point is that the new, the different, is almost by definition _54_. But each time you try something, you learn, and as the learning piles up, the world opens to you.I’ve learned to ski at 40, and flown up the Rhine River in a _55_. And I know I’ll go on doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can _56_ wonders.A) accomplishB) advancedC) balloonD) claim E) constantlyF) declareG) interviewsH)limitedI) manufactureJ) momentsK) newsL) reducedM) regretN) scaryO) totallySection BPassage OneGlobal warming may or may not be the great environmental crisis of the 21st century, but regardless of whether it is or isn’t –we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.Al Gore calls global warming an ―inconvenient truth,‖ as if merely recognizing it could put us on a path to a solution. But the real truth is that we don’t know enough to relieve global warming, and –without major technological breakthroughs—we can’t do much about it.From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. but that’s too low, because societies that grow richer use more energy. We need economic growth unless we condemn the world’s poor to their present poverty and freeze everyone else’s livin g standards. With modest growth, energy use and greenhouse emissions more than double by 2050.No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to show they’re ―doing something.‖ Consider the Kyoto Protocol (京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories (签字国) didn’t adopt tough enough policies to hit their 2008-2012 targets.The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re helple ss.57. What is said about global warming in the first paragraph?A) It may not prove an environmental crisis at all.B) It is an issue requiring world wide commitments. C) Serious steps have been taken to avoid or stop it.D) Very little will be done to bring it under control.58. According to the author’s understanding, what is Al Gore’s view on global warming?A) It is a reality both people and politicians are unaware of.B) It is a phenomenon that causes us many inconveniences.C) It is a problem that can be solved once it is recognized.D) It is an area we actually have little knowledge about.59. Green house emissions will more than double by 2050 because of _______.A) economic growthB) the widening gap between the rich and poor C) wasteful use of energyD) the rapid advances of science and technology60. The author believes that, since the signing of the Kyoto Protocol, ________.A) politicians have started to do something to better the situationB) few nations have adopted real tough measures to limit energy useC) reductions in energy consumption have greatly cut back global warmingD) international cooperation has contributed to solving environmental problems61. What is the message the author intends to convey?A) Global warming is more of a moral issue than a practical one.B) The ultimate solution to global warming lies in new technologyC) The debate over global warming will lead to technological breakthroughs.D) People have to give up certain material comforts to stop global warming.Passage TwoSomeday a stranger will read your e-mail without your permission or scan the Websites you’ve visited. Or perhaps someone will casually glance through your credit card purchase or cell phone bills to find out your shopping preferences or calling habits.In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen — the 21st century equivalent of being caught naked.Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simple cannot keep a secret.The key question is: Does that matter?When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondents sayin g they feel their privacy is ―slipping away, and that bothers me.‖But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (优惠券).But privacy does matter –at least sometimes. It’s like health: When you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.62. What does the a uthor mean by saying ―the 21st century equivalent of being caught naked ‖(Lines 3-4, Para.2)?A) People’s personal information is easily accessed without their knowledge.B) In the 21st century people try every means to look into others’ secrets.C) People tend to be more frank with each other in the information age.D) Criminals are easily caught on the spot with advanced technology.63. What would psychologists advise on the relationships between friends?A) Friends should open their hearts to each other.B) Friends should always be faithful to each other. C) There should be a distance even between friends.D) There should be fewer disputes between friends.64. Why does the author say ―we live in a world where you simple cannot keep a secret‖ (Line 5, Pa ra.3)?A) Modern society has finally evolved into an open society.B) People leave traces around when using modern technology.C) There are always people who are curious about others’ affairs.D) Many search engines profit by revealing people’s identities.65. What do most Americans do with regard to privacy protection?A) They change behaviors that might disclose their identity.B) They use various loyalty cards for business transactions.C) They rely more and more on electronic devices. D) They talk a lot but hardly do anything about it.66. According to the passage, privacy is like health in that ________.A) people will make every effort to keep itB) its importance is rarely understood C) it is something that can easily be lostD) people don’t cheris h it until they lose itPart V Cloze (15 minutes)Universities are institution that teach a wide variety of subjects at advanced levels. They also carry out research work aimed _67_ extending man’s knowledge of these subjects. The emp hasis given to each of these functions _68_from university to university, according to the views of the people in _69_ and according to the resources available. The smaller and newer universities do not _70_ the staff or equipment to carry out the _71_ research projects possible in larger institutions. _72_ most experts agree that some research activity is _73_ to keep the staff and their students in _74_ with the latest developments in their subjects.Most students attend a university mainly to _75_the knowledge needed for their chosen _76_. Educationists believe that this aim should not be the _77_ one. Universities have always aimed to produce men and women _78_ judgment and wisdom as well as knowledge. For this reason, they _79_ students to meet others with differing _80_ and to read widely to _81_ their understanding in many fields of study. _82_ a secondary school course, a student should be interested enough in a subject to enjoy gaining knowledge for its own _83_. He should be prepared to _84_ sacrifices to study his chosen _85_in depth. He should have an ambition to make some 86 contribution to man’s knowledge.67. A) at B) by C) to D) in68.A) turns B) ranges C) moves D) varies69.A) prospect B) place C) control D) favor70.A) occupy B) possess C) involve D) spare71.A) maximum B) medium C) virtual D) vast72.A) But B) As C) While D) For73.A) natural B) essential C) functional D) optional74.A) coordination B) accordance C) touch D) grasp75.A) acquire B) accept C) endure D) ensure76.A) procession B) profession C) possession D) preference77.A) typical B) true C) mere D) only78.A) with B) under C) on D) through79.A) prompt B) provoke C) encourage D) anticipate80.A) histories B) expressions C) interests D) curiosities81.A) broaden B) lengthen C) enforce D) specify82.A) Amid B) After C) Over D) Upon83.A) object B) course C) effect D) sake84.A) take B) make C) suffer D) pay85.A) field B) scope C) target D) goal86.A) radical B) truthful C) meaningful D) initialPart VI Translation (5 minutes)87. Our efforts will pay off if the results of this research ___________________(能应用于新技术的开发)。
2008年6月英语四级听力真题以及答案
Listening ComprehensionSection A11. A) Given his ankle a good rest.C) Continue his regular activities.B) Treat his injury immediately.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.C) Smith’s unusual life story.B) A sad occasion.D) Smith’s sleeping problem.14. A) Review the detail of all her lessons.C) Talk with her about his learning problems.B) Compare notes with his classmates.D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the ma n’s jacket.16. A) Extremely tedious.C) Lacking a good plot.B) Hard to understand.D) Not worth seeing twice.17. A) Attending every lecture.C) Reading very extensively.B) Doing lots of homework.D) Using test-taking strategies.18. A) The digital TV system will offer different programs.B) He is eager to see what the new system is like.C) He thinks it unrealistic to have 500 channels.D) The new TV system may not provide anything better.Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board.C) The description of a thief in disguise.B) Ads promoting electric appliances.D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent.C) Making friends with them.B) Wearing an official uniform.D) Showing them his ID.21. A) To be on the alert when beingfollowed.C)Nottoletanyoneinwithoutanappointment.B) Not to leave senior citizens alone at home.D)To watch out for those from the electricity board.22. A) She was robbed near the parking lot.C) The pension she had just drawn was stolen.B) All her money in the bank disappeared.D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.C) Luxury hotel management.B) Professional accountancy.D) Business conference organization.24. A) Having a good knowledge of its customs.C) Having been to the country before.B) Knowing some key people in tourism.D) Being able to speak Japanese.25. A) It will bring her potential into full play.C) It will enable her to improve her Chinese.B) It will involve lots of train travel.D) It will give her more chances to visit JapanSection BPassage OneQuestions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time.C) The frustrations at work.B) The quality of life.D) The pressure on working families.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence.C) Her father’s disloyalty.B) The Great Depression.D) Her mother’s bad temper.30. A) His advanced age.C) His improved financial condition.B) His children’s efforts.D) His second wife’s positive influence.31. A) Love is blind.B) Love breeds love.C) Divorce often has disastrous consequences.D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.C) It went bankrupt all of a sudden.B) Its owner died of a heart attack.D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse.C) Putting up a Going Out of Business sign.B) Writing a want ad to a local newspaper.D) Helping a customer select some purchases.35. A) Owning the greenhouse one day.C) Cultivating more potted plants.B) Securing a job at the office park.D) Finding customers out of town.Section CWe’renow witnessing the emergence of an advanced economy based on information and knowledge.Physical(36) ____, rawmaterials, and capital arenolongerthe key(37) ____inthe creationofwealth.Now,the(38)____rawmaterialinoureconomyisknowledge.Tomorrow’sweal thdependsont hedevelopmentandexchangeofknowledge.And(39)____enteringtheworkforceoffertheirknowledge,nottheirmuscles.Knowledge workersgetpaidfortheireducationandtheirabilitytolearn.Knowledgeworkers(40)____inmindwork.Theydealwithsymbols:(41)____, and data.What does all this mean for you? As a future knowledge worker, you can expect to be(42) ____,processing, as well as exchanginformation,(43) ____, three out of hourjobsinvolvesomeformofmindwork,andthatnumberwillincreasesharplyinthefuture.Managementa ndemployeesalike(44)____________________________________.Inthenewworldofwork,youcanlookforwardtobeinginconstanttraing(45)________________________________.Anddon’twaitforsomeone to “empower” you. You have to empower yourself.答案11-15ACBDD16-20 BADCD21-25CCADB26-30 AADBD31-35BBCCAbor37.ingredients38.vital39.individuals40.engage41.figures42.generating43.Currently44.will be making decisions in such areas as product development, quality control and customer satisfaction45.to acquire new skills that will help you keep up with improved technologies and procedures。
2008年6月大学英语四级真题(含答案)
2008年6月大学英语四级试卷Part I Writing (30 minutes)Recreational ActivitiesDirections: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television’s influence on advertising is fourfold. First, narrowca sting means that television channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual as revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation(发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver.A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have such in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed(分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in o rganizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is an attractive advertising medium in that ________.A) it has large audiencesB) it appeals to housewives C) it helps build up a company’s reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels, ________.A) the cost of TV advertising has decreased B) the number of TV viewers has increasedC) advertisers’ interest in other media has decreasedD) the number of TV ads people can see has increased3. Compare with television, newspapers as an advertising medium _______.A) earn a larger annual ad revenueB) convey more detailed messages C) use more production techniquesD) get messages out more effectively4. Advertising on radio continues to grow because _______.A) more local radio stations have been set upB) modern technology makes it more entertaining C) it provides easy access to consumersD) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _______.A) reach target audiencesB) appeal to educated people C) attract diverse audiencesD) convey all kinds of messages6. Out-of-home advertising has become more effective because _______.A) billboards can be replaced within two hoursB) consumers travel more now than ever before C) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are ________.A) quick to update B) pleasant to look at C) easy to remember D) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.9. Direct mail is an effective form of advertising for business to develop ________.10. This passage discusses how advertisers select ________ for advertisements.Part III Listening Comprehension (35 minutes)Section A11. A) Given his ankle a good rest.B) Treat his injury immediately. C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident.B) A sad occasion. C) Smith’s unusual life story.D) Smith’s sleeping problem.14. A) Review the detail of all her lessons.B) Compare notes with his classmates. C) Talk with her about his learning problems.D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The m an misunderstood the woman’s apology.C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious.B) Hard to understand. C) Lacking a good plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing lots of homework. C) Reading very extensively.D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board.B) Ads promoting electric appliances. C) The description of a thief in disguise.D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent.B) Wearing an official uniform. C) Making friends with them.D) Showing them his ID.21. A) To be on the alert when being followed.B) Not to leave senior citizens alone at home. C) Not to let anyone in without an appointment.D) To watch out for those from the electricity board.22. A) She was robbed near the parking lot.B) All her money in the bank disappeared. C) The pension she had just drawn was stolen.D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.B) Professional accountancy. C) Luxury hotel management.D) Business conference organization.24. A) Having a good knowledge of its customs.B) Knowing some key people in tourism. C) Having been to the country before.D) Being able to speak Japanese.25. A) It will bring her potential into full play.B) It will involve lots of train travel. C) It will enable her to improve her Chinese.D) It will give her more chances to visit Japan.Section BPassage OneQuestions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time.B) The quality of life. C) The frustrations at work.D) The pressure on working families.27. A) They were just as busy as people of today.B) They saw the importance of collective efforts. C) They didn’t complain as much as modern man.D) They lived a hard life by hunting and gathering.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence.B) The Great Depression. C) Her father’s disloyalty.D) Her mother’s bad temper.30. A) His advanced age.B) His children’s efforts.C) His improved financial condition.D) His second wife’s positive influence.31. A) Love is blind.B) Love breeds love. C) Divorce often has disastrous consequences.D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.B) Its owner died of a heart attack. C) It went bankrupt all of a sudden.D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse.B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign.D) Helping a customer select some purchases.34. A) Opening an office in the new office park.B) Keeping better relations with her company. C) Developing fresh business opportunities.D) Building a big greenhouse of his own.35. A) Owning the greenhouse one day.B) Securing a job at the office park. C) Cultivating more potted plants.D) Finding customers out of town.Section CWe’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44)_______________________________________________________________________.In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to ―empower‖ you. You have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section ASome years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way around the continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.I hesitated. How would I, unable to speak the language, _49_ unfamiliar with local geography or transportation systems, set up _50_ and do research? It seemed impossible, and with considerable _51_ I sat down to write a letter begging off. Halfway through, a thought can through my mind: you can learn if you don’t try. So I accepted the assignment.There were some bad _52_. But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guiders or even _53_ bookings, confident that somehow I will manage.The point is that the new, the different, is almost by definition _54_. But each time you try something, you learn, and as the learning piles up, the world opens to you.I’ve learned to ski at 40, and flown up the Rhine River in a _55_. And I know I’ll go on doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can _56_ wonders.A) accomplishB) advancedC) balloonD) claim E) constantlyF) declareG) interviewsH)limitedI) manufactureJ) momentsK) newsL) reducedM) regretN) scaryO) totallySection BPassage OneGlobal warming may or may not be the great environmental crisis of the 21st century, but regardless of whether it is or isn’t –we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.Al Gore calls global warming an ―inconvenient truth,‖ as if merely recognizing it could put us on a path to a solution. But the real truth is that we don’t know enough to relieve global warming, and –without major technological breakthroughs—we can’t do much about it.From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. but that’s too low, because societies that grow richer use more energy. We need economic growth unless we condemn the world’s poor to their present poverty and freeze everyone else’s living standards. With modest growth, energy use and greenhouse emissions more than double by 2050.No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, polit icians want to show they’re ―doing something.‖ Consider the Kyoto Protocol (京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories (签字国) didn’t adopt tough e nough policies to hit their 2008-2012 targets.The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re helpless.57. What is said about global warming in the first paragraph?A) It may not prove an environmental crisis at all.B) It is an issue requiring world wide commitments. C) Serious steps have been taken to avoid or stop it.D) Very little will be done to bring it under control.58. According to the author’s understanding, what is Al Gore’s view on global warming?A) It is a reality both people and politicians are unaware of.B) It is a phenomenon that causes us many inconveniences.C) It is a problem that can be solved once it is recognized.D) It is an area we actually have little knowledge about.59. Green house emissions will more than double by 2050 because of _______.A) economic growthB) the widening gap between the rich and poor C) wasteful use of energyD) the rapid advances of science and technology60. The author believes that, since the signing of the Kyoto Protocol, ________.A) politicians have started to do something to better the situationB) few nations have adopted real tough measures to limit energy useC) reductions in energy consumption have greatly cut back global warmingD) international cooperation has contributed to solving environmental problems61. What is the message the author intends to convey?A) Global warming is more of a moral issue than a practical one.B) The ultimate solution to global warming lies in new technologyC) The debate over global warming will lead to technological breakthroughs.D) People have to give up certain material comforts to stop global warming.Passage TwoSomeday a stranger will read your e-mail without your permission or scan the Websites you’ve visited. Or perhaps someone will casually glance through your credit card purchase or cell phone bills to find out your shopping preferences or calling habits.In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen — the 21st century equivalent of being caught naked.Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simple cannot keep a secret.The key question is: Does that matter?When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondents saying they feel their privacy is ―slipping away, and that bothers me.‖But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (优惠券).But privacy does matter –at least sometimes. It’s like health: When you have it, you don’t notice it.Only when it’s gone do you wish you’d done more to protect it.62. What does the author mean by saying ―the 21st century equivalent of being caught naked ‖(Lines 3-4, Para.2)?A) People’s personal information is easily accessed without their knowledge.B) In the 21st century people try every means to look into others’ secrets.C) People tend to be more frank with each other in the information age.D) Criminals are easily caught on the spot with advanced technology.63. What would psychologists advise on the relationships between friends?A) Friends should open their hearts to each other.B) Friends should always be faithful to each other. C) There should be a distance even between friends.D) There should be fewer disputes between friends.64. Why does the author say ―we live in a world where you simple cannot keep a secret‖ (Line 5, Para.3)?A) Modern society has finally evolved into an open society.B) People leave traces around when using modern technology.C) There are always people who are curious about others’ affairs.D) Many search engines profit by revealing people’s identities.65. What do most Americans do with regard to privacy protection?A) They change behaviors that might disclose their identity.B) They use various loyalty cards for business transactions.C) They rely more and more on electronic devices. D) They talk a lot but hardly do anything about it.66. According to the passage, privacy is like health in that ________.A) people will make every effort to keep itB) its importance is rarely understood C) it is something that can easily be lostD) people don’t cherish it until they lose itPart V Cloze (15 minutes)Universities are institution that teach a wide variety of subjects at advanced levels. They also carry out research work aimed _67_ extending man’s knowledge of these subjects. The emphasis given to each of these functions _68_ from university to university, according to the views of the people in _69_ and according to the resources available. The smaller and newer universities do not _70_ the staff or equipment to carry out the _71_ research projects possible in larger institutions. _72_ most experts agree that some research activity is _73_ to keep the staff and their students in _74_ with the latest developments in their subjects.Most students attend a university mainly to _75_the knowledge needed for their chosen _76_. Educationists believe that this aim should not be the _77_ one. Universities have always aimed to produce men and women _78_ judgment and wisdom as well as knowledge. For this reason, they _79_ students to meet others with differing _80_ and to read widely to _81_ their understanding in many fields of study. _82_ a secondary school course, a student should be interested enough in a subject to enjoy gaining knowledge for its own _83_. He should be prepared to _84_ sacrifices to study his chosen _85_in depth. He should have an ambition to make some 86 contribution to man’s knowledge.67. A) at B) by C) to D) in68.A) turns B) ranges C) moves D) varies69.A) prospect B) place C) control D) favor70.A) occupy B) possess C) involve D) spare71.A) maximum B) medium C) virtual D) vast72.A) But B) As C) While D) For73.A) natural B) essential C) functional D) optional74.A) coordination B) accordance C) touch D) grasp75.A) acquire B) accept C) endure D) ensure76.A) procession B) profession C) possession D) preference77.A) typical B) true C) mere D) only78.A) with B) under C) on D) through79.A) prompt B) provoke C) encourage D) anticipate80.A) histories B) expressions C) interests D) curiosities81.A) broaden B) lengthen C) enforce D) specify82.A) Amid B) After C) Over D) Upon83.A) object B) course C) effect D) sake84.A) take B) make C) suffer D) pay85.A) field B) scope C) target D) goal86.A) radicalB) truthfulC) meaningfulD) initialPart VI Translation (5 minutes)87. Our efforts will pay off if the results of this research ___________________(能应用于新技术的开发)。
2008.6英语四级真题+详细答案
大学英语四级考试全国统考试卷（2008年6月）1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ____________________________________________Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10% Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose thebest answer from the four choices marked ABCD, for questions 8-10,complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? Y ou can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus advertisers. This has also resulted in an increase in the sheernumber of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation(发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards(广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women's titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in common with the magazine's other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media---magazines and newspapers---will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising. 注意：此部分试题请在答题卡1上作答。
2008年6月英语四级听力真题以及答案
Listening Comprehension Section A 11. A) Given his ankle a good rest. B) Treat his injury immediately. C) Continue his regular activities. D) Be careful when climbing steps. 12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident. B) A sad occasion. C) Smith’s unusual life story . D) Smith’s sleeping problem.14. A) Review the detail of all her lessons. B) Compare notes with his classmates. C) Talk with her about his learning problems. D) Focus in the main points of her lectures. 15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology .C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious. B) Hard to understand. C) Lacking a good plot. D) Not worth seeing twice. 17. A) Attending every lecture. B) Doing lots of homework. C) Reading very extensively. D) Using test-taking strategies. 18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard. 19. A) A notice by the electricity board. B) Ads promoting electric appliances. C) The description of a thief in disguise. D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent. B) Wearing an official uniform. C) Making friends with them. D) Showing them his ID. 21. A) To be on the alert when being followed. B) Not to leave senior citizens alone at home. C) C) Not Not Not to to to let let let anyone anyone anyone in in in without without without an an an appointment. appointment. D) To watch out for those from the electricity board. 22. A) She was robbed near the parking lot. B) All her money in the bank disappeared. C) The pension she had just drawn was stolen. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard. 23. A) Marketing consultancy . B) Professional accountancy . . C) Luxury hotel management. D) Business conference organization. 24. A) Having a good knowledge of its customs. B) Knowing some key people in tourism. C) Having been to the country before. D) Being able to speak Japanese. 25. A) It will bring her potential into full play . C) It will enable her to improve her Chinese. B) It will involve lots of train travel. D) It will give her more chances to visit Japan Section B Passage One Questions 26 to 28 are based on the conversation you have just heard. 26. A) The lack of time. B) The quality of life. C) The frustrations at work. D) The pressure on working families. 27. A) They were just as busy as people of today . B) They saw the importance of collective efforts. C) They didn’t complain as much as moder n man. D) They lived a hard life by hunting and gathering. 28. A) To look for creative ideas of awarding employees. B) To explore strategies for lowering production costs. C) To seek new approaches to dealing with complaints. D) To find effective ways to give employees flexibility . Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence. B) The Great Depression. C) Her father’s disloyalty . D) Her mother’s bad temper.30. A) His advanced age. B) His chil dren’s efforts. C) His improved financial condition. D) His second wife’s positive influence.31. A) Love is blind. B) Love breeds love. C) Divorce often has disastrous consequences. D) Happiness is hard to find in blended families. Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park. B) Its owner died of a heart attack. C) It went bankrupt all of a sudden. D) Its potted plants were for lease only . 33. A) Planting some trees in the greenhouse. B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign. D) Helping a customer select some purchases. 34. A) Opening an office in the new office park. B) Keeping better relations with her company . C) Developing fresh business opportunities. D) Building a big greenhouse of his own. 35. A) Owning the greenhouse one day . C) Cultivating more potted plants. B) Securing a job at the office park. D) Finding customers out of town. Section CWe’re We’re now witnessing the emergence of an advanced economy based on information and knowledge. now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no no longer longer longer the key (37) ________ the key (37) ________ in in the creation the creation of of wealth. wealth. wealth. Now, Now, Now, the the the (38) (38) (38) _______ _______ _______ raw raw raw material material material in in in our our our economy economy economy is is is k k nowledge. nowledge. Tomorrow’s Tomorrow’s wealth depends depends on on on the the the development development development and and and exchange exchange exchange of of knowledge. knowledge. And And And (39) (39) (39) _______ _______ _______ entering entering entering the the the workforce workforce offer offer their their their knowledge, knowledge, knowledge, not not not their their their muscles. muscles. muscles. Knowledge Knowledge Knowledge workers workers workers get get get paid paid paid for for for their their their education education education and and and their their ability ability to to to learn. learn. learn. Knowledge Knowledge Knowledge workers workers workers (40) (40) (40) ________ ________ ________ in in in mind mind mind work. work. work. They They They deal deal deal with with with symbols: symbols: symbols: (41) (41) ________, and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________,processing, as well as exchanging information, (43) _______, three out of hour jobs jobs involve some involve some form of of mind mind mind work, work, work, and and and that that that number number number will will will increase increase increase sharply sharply sharply in in in the the the future. future. future. Management Management Management and and and employees employees employees alike alike (44)_______________________________________________________________________. In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to “empower” you. Y ou have to empower yourself.答案答案11-15 ACBDD 16-20 BADCD 21-25 CCADB 26-30 AADBD 31-35 BBCCAbor 37.ingredients 38.vital 39.individuals 40.engage 41.figures 42.generating 43.Currently 44.will be making decisions in such areas as product development, quality control and customer satisfaction 45.to acquire new skills that will help you keep up with improved technologies and procedures 46.Don't expect the companies will provide you with a clearly defined career path 。
2008年6月大学英语四级真题及答案
2008年6月大学英语四级考试A卷真题一.写作部分(9：00-9：30)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读(9：30-9：45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分(9：45-10：00)三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest. B) Treat his injury immediately.C) Continue his regular activities. D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident. B) A sad occasionC) Smith's unusual life story. D) Smith's sleeping problem.14. A) Review the details of all her lessons. B) Compare notes with his classmates.C)Talk with her about his learning problems. D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious. B) Hard to understand.C) Lacking a good plot. D) Not worth seeing twice.17. A) Attending every lecture. B) Doing lots of homework.C) Reading very extensively. D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board. b)ads promoting electric appliances.c)the description of a thief in disguise. d)a new policy on persons' welfare.20.a)speaking with a proper accent. b)wearing an official uniform.c)making friends with them d)showing them his ID.21.a)to be on the alert when being followed. b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment. d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. b)Professional accountancy.c)luxury hotel management. d)business conference organization24.a)having a good knowledge of its customs. b)knowing some key people in tourism.c)having been to the country before. d)being able to speak Japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her Chinese.d)it will give her more chances to visit Japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time b) The quality of life.c) The frustrations at work. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. b)The Great Depression. c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age. b)his children's efforts.c) his improved financial condition. d)his second wife's positive influence.31.a)love is blind. b)love breeds love.c)divorce often has disastrous consequences. d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a park b) its owner died of a heart attackc) it went bankrupt all of sudden. d) its potted plants were for lease only.33.a)planting some trees in the greenhouse b)writing a want ad to a local newspaperc)putting up a going out of business sign d)helping a customer select some purchases34.a)opening an office in the new office park b)keeping better relations with her companyc)developing fresh business opportunities d)building a big greenhouse of his own35.a)owning the greenhouse one day b)securing a job at the office parkc)cultivating more potted plants. d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。
2008年6月月大学英语四级考试试卷、答案
声明：本资料由考试吧（）收集整理，转载请注明出自服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训.2008年6月大学英语四级考试A卷真题三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility. Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。
2008年6月大学英语四级答案
2008年6月大学英语四级新东方版参考答案PART ONE WRITING (1)PART TWO SKIMMING & SKANNING (2)PART THREE LISTENING COMPREHENSION (2)听力原文： (3)PART FOUR READING COMPREHENSION (6)PART FIVE CLOSE (7)PART SIX TRANSLATION (7)PART ONE WRITING作文题目：Recreational activities1、娱乐活动多种多样，2、娱乐好处危害，3、依自己来说谈谈感受基础版：Accompanying the procession of the reform and opening of our country, recreational activities have become extremely abundant for a large quantity of people. There is a growing concern over this matter among the general public.For one thing, recreational activities may bring advantages to us, and for another, it may do harm to us. We can list a series of advantages of the recreational activities. To begin with, it can enrich, color, paint and decorate our daily life. We can find the simple and routine life more interesting. In the second place, without any doubt, the recreational activities are good ways for us to make more friends than before, and we can meet plenty of persons through these recreational programs. Of course, these activities meanwhile bring problems. For example, we will spend too much time in taking part in them.All in all, considering all the above facts, my attitude towards this matter is that recreational programs are beneficial for university students. We should join in more recreational activities.高分版：It is said that ours is a world characteristic of heavy stress and strain on people, especially city dwellers, as well as the countless ways people work out to relieve themselves of the pressure: they burst into cheers or shed tears for the perform ance of “their” teams; they discard their cares and concerns into idyllic scenes and sceneries; they drown their worries and wearies into soap operas…Recreation is indispensable if we are to remain healthy physically and mentally. Unfortunately, like everything else, it has favorable and unfavorable aspects. Take soap operas as an example. To attract more audience so that they might acquire more shining coins, directors frequently resort to violence. Now and then in TV shows, a man is beheaded or a woman is mutilated; a person's face is burned with sulfuric acid and his deformed appearance abhors us viewers and makes us shudder. These violent programs do not relax our tension. Instead, they disturb the peace of our mind andlead us to think that the world now is insecure and that we should learn to resort to violent means when we are in trouble.We watch TV to escape temporarily. These programs, to our regret, aggravate our tension we feel in our study rather than serve as a means to relax. Therefore, next time we feel tired and desire to find a way to rest a while, think for a moment about the benefits and potential hazard it might bring to us.PART TWO SKIMMING & SKANNING快速阅读1. A it has large audiences2. D the number of TV ads people can see has increased3. B convey more detailed messages4. C it provides easy access to consumers5. A reach target audiences6. B consumers travel more now than ever before7. C easy to remember8. quite homogeneous, but small9. relationships with consumers10. the appropriate mediaPART THREE LISTENING COMPREHENSION11. A Give his ankle a good rest.12. C In a theatre.13. B A sad occasion.14. D Focus on the main points of her lectures.15. D The woman split coffee on the man's jacket.16. B Hard to understand.17. A Attending every lecture.18. D The new TV system may nor provide anything better.19. C The description of a thief in disguise20. D Showing them his ID.21. C Not to let anyone in without an appointment.22. C The pension she had just drawn was stolen23. A Marketing consultancy.24. D Being able to speak Japanese.25. B It will involve lots of train travel.26. A The lack of time.27. A They were just as busy as people of today.28. D To find effective ways to give employees flexibility.29. B The Great Depression.30. D His second wife's positive influence.31. B Love breeds love.32. B Its owner died of a heart attack.33. C Putting up a Going Out of Business sign.34. C Developing fresh business opportunities.35. A Owning the greenhouse one day.听力原文：Section A: Short Conversation:11.M: Today is a bad day for me. I fell off a step and twisted my ankle.W: Don't worry, usually ankle injuries heal quickly if you stop regular activities for a while. What does the woman suggest the man do?12.W: May I see you ticket, please? I think you're sitting in my seat.M: Oh, you're right. My seat is in the balcony. I'm terribly sorry.Q: Where does conversation most probably take place?13.W: Do you hear Mr. Smith die in his sleep last night?M: Yes, it's very sad. Please let everybody know that whoever wants to may attend the funeral. Q: What are the speakers talking about?14.M: Have you taken Professor Yang's exam before? I'm kind of nervous.W: Yes. Just concentrate on the important ideas she's talked about in the class and ignore the details.Q: How does the women suggest the man prepare for Professor Yang's exam？15.W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?M: That's all right. It could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.Q: What can we infer from the conversation?16.W: Have you seen the movie The Departed? The plot was so complicated that I really got lost. M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17.M: I'm really surprised you got an A on the test; you didn't seem to have done a lot of reading. W: Now you know why I never missed the lecture.Q: What contributes to the woman's high score?18.W: Have you heard about the new digital television system? It lets people get about 500 channels. M: Yeah. But I doubt they'll have anything different from what we watch now.Q: What does the man mean?Long conversationConversation One:W: Gosh! Have you seen this, Richard?M: See what?W: In the paper. It says, there is a man going around pretending he's from the electricity board. He's been calling at people's homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.M: But you know, Jane, it's partly their own fault; you should never let anyone like that in unless you're expecting them.W: It's all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to youM: Does this man have an ID then?W: Yes, that's just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It's a bit sad. One old lady told them she'd just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes they have. Let's see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.Questions 19 to 22 are based on the passage you have just heard.19. What does the woman want the man to read in the newspaper?20. How did the man mention in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation Two:M: Miss Jones, could you tell me more about your first job with hotel marketing concept?W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage. M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I've had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I'm interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?W: No, I haven't. But I've traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That's why I'm very interested in this job.23. What did the woman do in her first job?24. What give the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Passage 1Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.Questions 26 to 28 are based on the passage you have just heard.Question 26. What is the speaker complaining about?Question 27. What does the speaker say about our ancestors?Question 28. Why does the speaker suggest all bosses read the report by the three organizations? Passage 2Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."Questions 29 to 31 are based on the passage you have just heard.Question 29. According to the speaker, what contributed to her parents' divorce?Question 30. What brought the father closer to his own children?Question 31. What message does the speaker want to convey in this talk?Passage 3In February last year, my wife lost her job. Just as suddenly, the owner of the Green House where I worked as manager died of a heart attack. His family announced that they were going to close thebusiness because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business"sign at the green house, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of the town. She was looking for potted plants to place in the reception areas in offices."I don't know anything about plants", she said,"I am sure in a few weeks, they'll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.Questions 32 to 35 are based on the passage you have just heard.Question 32. What do we learn about the green house?Question 33. What was the speaker doing when the customer walked in one morning?Question 34. What did the speaker think of when serving the office manager?Question 35. When was the speaker's hope for the future?复合式听写：We are now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) labor, raw materials, and capital are no longer the key (37) ingredients in the creation of wealth. Now the (38) vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And (39) individuals entering the work force offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) engage in mind work. They deal with symbols, words, (41) figures and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42) generating, processing, as well as exchanging information.(43) Currently, three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) will be making decisions in such areas as product development, quality control, and customer satisfaction. In the new world of work, you can look forward to being in constant training (45) to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs like time security, predictable promotions, and even the conventional work place as you are familiar with.(46) Don't expect the companies will provide you with a clearly defined career path, and don't wait for someone to empower you - you have to empower yourself.PART FOUR READING COMPREHENSION选词填空仔细阅读47. D claim 48 H limited 49 O totally 50 G interviews51. M regret 52 J moments 53B. advanced 54 N scary55. C balloon 56 A accomplish57. D Very little will be done to bring it under control58. C It is a problem that can be solved once it is recognized59. A economic growth60. B few nations have adopted real tough measures to limit energy use61. B The ultimate solution to global warming lies in new technology62. A people personal information is easily accessed without their knowledge63. C There should be a distance even between friends64. B People leave traces around when using modern technology65. D They talk a lot but hardly do anything about it66. D people dont cherish it until they lose itPART FIVE CLOSE完型67. A at68. D varies69. C control70. B possess71. A maximum72. A but73. B essential74. C touch75. A acquire76. B profession77. D only78. A with79. C encourage80. C interests81. A broaden82. B After83. D sake84. B make85. A field86. A radicalPART SIX TRANSLATION翻译87. Our efforts will pay off if the results of this research could be applied to the development of the new technology. (能应用于新技术的开发)88. I can't boot my computer now. Something must be out of control (一定出了毛病) with its operation system.89. Leaving one's job, no matter what kind of job it should be,(不管是什么工作), is a difficultchange even for those who look forward to retiring.90. Being compared with the place where I grow up,(与我成长的地方相比)，this town is more prosperous and exciting.91. Not until he had finished his mission (直到他完成使命) did he realize that he was seriously ill.。
2008年6月英语四级真题听力答案及原文
Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of eachconversation, one or more questions will be asked about what was said. Both the conversation and the questionswill be spoken only once. After each question there will be a pause. During the pause, you must read the fourchoices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter onAnswer Sheet 2 with a single line through the centre. veduchina注意：此部分试题请在答题卡2上作答。
11. A) She used to be in poor health.B) She didn't do well at high school.C) She was popular among boys.D) She was somewhat overweight.12. A) At the airport.B) At the hotel reception.C) In a restaurant.D) In a booking office.13. A) Having confidence in her son.B) Telling her son not to worry.C) Teaching her son by herself.D) Asking the teacher for extra help.14. A) Have a short break.B) Take two weeks off.C) Go on vacation with the man.D) Continue her work outdoors.15. A) He is taking care of his twin brother.B) He is worried about Rod's health.C) He has been in perfect condition.D) He has been feeling ill all week.16. A) She bought a new set of furniture from Italy last month.B) She sold all her furniture before she moved house.C) She plans to put all her old furniture in the basement.D) She still keeps some old furniture in her new house.17. A) The woman forgot leading the book to the man.B) The woman doesn't find the book useful any more.C) The woman doesn't seem to know what the book is about.D) The woman wondered why the man didn't return the book.18. A) Most of the man's friends are athletes.B) The man doesn't look like a sportsman.C) Few people share the woman's opinion.D) The woman doubts the man's athletic ability.Questions 19 to 22 are based on the conversation you have just heard.19. A) She is afraid that she has lost it. veduchinaB) She is going to get it at the airport.C) She has packed it in one of her bags.D) she has probably left it in a taxi.20. A) It will cost her a lot.B) It will last one week.C) It ends in winter.D) It depends on the weather.21. A) There is a lot of stuff to pack.B) There might be a traffic jam.C) The plane is taking off soon.D) The taxi is waiting for them.22. A) At home.B) In the man's car.C) By the side of a taxi.D) At the airport.Questions 23 to 25 are based on the conversation you have just heard.23. A) She is thirsty for promotion.B) She is tired of her present work.C) She wants a much higher salary.D) She wants to save travel expenses.24. A) Language instructor.B) Environmental engineer.C) Translator.D) Travel agent.25. A) Devotion and work efficiency.B) Lively personality and inquiring mind.C) Communication skills and team spirit.D) Education and experience.Part III Listening Comprehension11.A 12.C 13.B 14.D 15. D 16.B 17.A 18.D 19.C 20.D 21.C 22.C 23.A 24.D 25.B 26.A 27.A 28.D 29.B 30.D 31.B 32.B 33.C 34.C 35. A36. labor 37.ingredients 38.vital 39. individuals 40.engage 41.figures 42. generating43. Currently44. will be making decisions in such areas as product development, quality control, and customer satisfaction.45. to acquire new skills that will help you keep up with improved technologies and procedures.46. Don't expect the companies will provide you with a clearly defined career path，11.M: Today is a bad day for me; I fell off a step and twisted my ankle.W: Don't worry, usually ankle injuries heal quickly if you stop regular activity for a while.Q: What does the woman suggest the man do?12. W: May I see your ticket please? I think you are sitting in my seat.M: Oh, you are right. My seat is in the balcony. I'm terribly sorry.Q: Where does the conversation most probably take place?13. W: Did you hear Mr. Smith died in his sleep last night?M: Yes, it's very sad. Please let everybody know that whoever wants to, may attend thefuneral.Q: What are the speakers talking about?14. M: Have you taken Professor Young's exam before? I'm kind of nervous.W: Yes, just concentrate on the important ideas she's talked about in class and ignore the details.Q: How does the woman suggest the man prepare for Professor Young's exam?15. W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?M: That's all right, it could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.Q: What can we infer from the conversation? 16. W: Have you seen the movie the departed? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17. M: I'm really surprised you got an "A" on the test. You didn't seem to have done a lot of reading.W: Now you know why I never missed a lecture.Q: What contributes to the woman's high score?18. W: Have you heard about a new digital television system? It lets people get about 500 channels.M: Yeah, but I doubt they'll have anything different from what we watch now.Q: What does the man mean?Conversation OneW: Gosh! Have you seen this Richard?M: Seeing what?W: In the paper, it says there's a man going round pretending he's from the electricity board. He's been calling atpeople's homes, saying he's come to check that all their appliances are safe. Then he gets around them to makehim a cup of tea and while they are out of the room, he steals their money, handbag, whatever and makes off withit.M: But you know Jane, it's partly their own fault. You should never let anyone like that in unless you are expectingthem. source: W: It's all very well to say that, but someone comes to the door and says electricity or gas, and you automaticallythink they are ok, especially if they flash a card to you.M: Does this man have an I. D. then?W: Yes, that's just it! It seems he used to work for the electricity board at one time. According to the paper, thepolice are warning people, especially pensioners not to admit anyone unless they have an appointment. It's a bitsad. One old lady told them she'd just been to the post office to draw her pension when he called. She said hemust have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes, they have. Let's see. In his thirties, tall, bushy dark hair, slight northern accent, sounds a bit likeyou actually.Q19. What does the woman want the man to read in the newspaper? (A theft case)Q20. How did the man mentioned in the newspaper try to win further trust from the victims? (Flashing his I.D. to them)Q21. What is the warning from the police?( not to admit anyone unless they have an appointment)Q22. What does the woman speaker tell us about the old lady?(Her pension has been stolen by the man)Conversation TwoM: Miss Jones, could you tell me more about your first job with hotel marketing concepts?W: Yes certainly. I was a marketing consultant, responsible for marketing ten UK hotels. They were all luxury hotelsin the leisure sector, all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big touroperators and tourist organizations. As I speak Japanese, I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I've had a lot. The truth is I have become very popular with the Japanese, both for holidays and forbusiness conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lotrecently.M: Really, I'm interested to hear more about that, but first, tell me, have you ever traveled on a luxury train?The Orient Express, for example.W: No I haven't, but I have traveled on a glacier express to Switzerland and I traveled across China by train about8 years ago. I love train travel. That's why I'm very interested in this job.Q23. What did the woman do in her first job?(marketing consultant)Q24. What gave the woman an advantage during her business trip in Japan?(She can speak Japanese)Q25. Why is the woman applying for the new job? (She loves train travel.)Compound dictationWe're now witnessing the emergence of the advanced economy based on information and knowledge. Physical labor, rawmaterials and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material inour economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individualsentering the work force offer their knowledge, not their muscles. Knowledge workers get paid for their educationand their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, anddata.What does all this mean for you?As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently, three out of four jobs involve some form of mind work. And that number will increase sharply in the future.Management and employees alike will be making decisions in such areas as product development, quality control, andcustomer satisfaction.In the new world of work, you can look forward to being in constant training to acquire new skills that will helpyou keep up with improved technologies and procedures.You can also expect to be taking greater control of your career. Gone are the nine to five jobs, lifetime security,predictable promotions, and even the conventional workplace as you're familiar with. Don't expect the companieswill provide you with a clearly defined career path, and don't wait for some one to empower you. You have toempower yourself. Passage one:TimeI think a lot about time and not just because it's the name of the news organization I work for. Like most workingpeople, I find time or the lack of it, are never ending frustration and an unwinable battle. My every day is a raceagainst the clock that I never ever seem to win. This is hardly a lonesome complaint, according to the familiesand work institutes, national study of the changing work force, 55% of the employees say they don't have enoughtime for themselves, 63% don't have enough time for their spouses or partners, and 67% don't have enough time fortheir children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals andgathering nuts, and complained about how little time they had to paint battle scenes on their cave walls. Thedifference is that the boss of the animal hunting and the head of nut gathering probably told them to "Shut up!"or "No survival for you!" Today's workers are still demanding control over their time, the difference is:today's bosses are listening. I've been reading a report issued today called When Work Works, produced jointlyby 3 organizations. They set out to find and award the employers who employ the most creative and most effectiveways to give their workers flexibility. I found this report worth reading and suggest every boss should read itfor ideas.Questions 26 to 28 are based on the passage you have just heard.26. What is the speaker complaining about?He's in a hurry to work everyday and doesn't have enough spare time.27. What does the speaker say about our ancestors?They were busy with finding food outside in order to survive.28. Why does the speaker suggest all bosses read the report by the 3 organizations?Because this report may help them keep their most creative and effective workers working without too much complaint.Passage 2Loving a child is a circular business. The more you give, the more you get. The more you want to give, PenalapyLeach once said. What she said proves to be true of my blended family. I was born in 1931as the youngest of 6children, I learn to share my parents' love. Raising 6 children during the difficult times of the Great Depressiontook its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never hadvery close relationships with his children and drifted even farther away from us after the divorce. Several yearslater, a wonderful woman came into his life, and they were married. She had 2 sons. One of them is still at home.Under her influence we became a blended family and a good relationship developed between the 2 families. She alwaystreated us as if we were her own children. It was because of our other mother, daddy's second wife, that he becamecloser to his own children. They shared over 25 years together before our father passed away. At the time of hisdeath, the question came up of my mother, daddy's first wife, attending his funeral. I will never forget theunconditional love shown by my stepmother, when I asked her if she would object to mother attending daddy's funeral.Without giving it a second thought, she immediately replied, "of course not, honey, she is the mother of mychildren."Questions 29 to 31 are based on the passage you've just heard. 29. According to the speaker, what contributed to her parents' divorce?The difficult time of the Great Depression30. What brought his father closer to his children?A wonderful woman, his stepmother31. What message does the speaker want to convey in this talk?Unconditional love may contribute greatly to keeping closer relationship between family members.Passage threeIn February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked asmanager died of a heart attack. His family announced that they were going to close the business because no one inthe family wanted to run it. Things looked pretty gloomy. My wife and I read the want-ads each day. Then onemorning, as I was hanging out "Going out of Business" sign at the greenhouse, the door opened and in walked acustomer. She was an office manager whose company has just moved into the new office park on the edge of town.She was looking for petite plants to place in the reception areas and offices. "I don't know anything about plants,"she said. "I'm sure in a few weeks they'll all be dead." Why was I helping her select her purchases? My mind wasracing. Perhaps as many as a dozen firms have recently opened offices in the new office park, and there were severalhundred more acres with construction under way. That afternoon, I drove out to the office park. By six o'clock thatevening I had signed contracts with seven companies to rent plants from me and pay me a fee to maintain them.Within a week, I had worked out an agreement to lease the greenhouse from the owner's family. Business is nowincreasing rapidly.And one day, we hope to be the proud owners of the greenhouse.32．What do we learn about the greenhouse?It is a place where we can buy plants.33. What was the speaker doing when the customer walked in one morning?He just finish making a phone call.34 What did the speaker think of when serving the office manager?He does not know for sure why he helps her35. What was the speaker's hope for the future?He hopes to be the proud owner of the green house.。
2008年6月月大学英语四级考试试卷答案及听力原文
一.写作部分（9：00－9：30）Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读（9：30－9：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoorbill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses todevelop_________________________10.This passage discusses how advertisers select________________for advertisements.三.听力部分（10：00－10：35）Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。
2008年6月四级真题答案
2008年6月四级真题答案【篇一：2008年6月英语四级听力真题以及答案】section a11. a) given his ankle a good rest. c) continue his regular activities.b) treat his injury immediately. d) be careful when climbing steps.12. a) on a train. b) on a plane. c) in a theater. d) in a restaurant.13. a) a tragic accident. c) smith’s unusual life story.b) a sad occasion. d) smith’s sleeping problem.14. a) review the detail of all her lessons. c) talk with her about his learning problems.b) compare notes with his classmates. d) focus in the main points of her lectures.15. a) the man blamed the woman for being careless. b) the man misunderstood the woman’s apology.c) the woman offered to pay for the man’s coffee. d) the woman spilt coffee on the man’s jacket.16. a) extremely tedious. c) lacking a good plot.b) hard to understand. d) not worth seeing twice.17. a) attending every lecture. c) reading very extensively.b) doing lots of homework. d) using test-taking strategies.18. a) the digital tv system will offer different programs.b) he is eager to see what the new system is like.c) he thinks it uealistic to have 500 channels.d) the new tv system may not provide anything better.questions 19 to 22 are based on the conversation you have just heard.19. a) a notice by the electricity board. c) the description of a thief in disguise.b) ads promoting electric appliances. d) a new policy on pensioners’ welfare.20. a) speaking with a proper accent. c) making friends with them.b) wearing an official uniform. d) showing them his id.21. a) to be on the alert when being followed. c) not to let anyone in without an appointment.b) not to leave senior citizens alone at home. d) to watch out for those from the electricity board.22. a) she was robbed near the parking lot. c) the pension she had just drawn was stolen.b) all her money in the bank disappeared. d) she was knocked down in the post office. questions 23 to 25 are based on the conversation you have just heard.23. a) marketing consultancy. c) luxury hotel management.b) professional accountancy. d) business conference organization.24. a) having a good knowledge of its customs. c) having been to the country before.b) knowing some key people in tourism. d) being able to speak japanese.25. a) it will bring her potential into full play. c) it will enable her to improve her chinese.b) it will involve lots of train travel.d) it will give her more chances to visit japansection bpassage onequestions 26 to 28 are based on the conversation you have just heard.26. a) the lack of time. c) the frustrations at work.b) the quality of life. d) the pressure on working families.27. a) they were just as busy as people of today. c) they didn’t complain as much as modern man.b) they saw the importance of collective efforts.d) they lived a hard life by hunting and gathering.28. a) to look for creative ideas of awarding employees.b) to explore strategies for lowering production costs.c) to seek new approaches to dealing with complaints.d) to find effective ways to give employees flexibility.passage twoquestions 29 to 31 are based on the conversation you have just heard.29. a) family violence. c) her father’s disloyalty.b) the great depression. d) her mother’s bad temper.30. a) his advanced age. c) his improved financial condition.b) his children’s efforts. d) his second wife’s positive influence.31. a) love is blind.b) love breeds love.c) divorce often has disastrous consequences.d) happiness is hard to find in blended families.passage threequestions 32 to 35 are based on the conversation you have just heard.32. a) it was located in a park. c) it went bankrupt all of a sudden.b) its owner died of a heart attack. d) its potted plants were for lease only.33. a) planting some trees in the greenhouse. c) putting up a going out of business sign.b) writing a want ad to a local newspaper. d) helping a customer select some purchases.34. a) opening an office in the new office park. c) developing fresh business opportunities.b) keeping better relations with her company. d) building a big greenhouse of his own.35. a) owning the greenhouse one day.c) cultivating more potted plants.b) securing a job at the office park.d) finding customers out of town.section cwe’re now witnessing the e mergence of an advanced economy based on information and knowledge. physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. now, the (38) _______ raw material in our economy is knowledge. tomorrow’s wealth depends on the development and exchange of knowledge. and (39) _______ entering the workforce offer their knowledge, not their muscles. knowledge workers get paid for their education and their ability to learn. knowledge workers (40) ________ in mind work. they deal with symbols: (41) ________, and data.what does all this mean for you? as a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. management and employees alike(44)__________________________________________________ _____________________.in the new world of work, you can look forward to being in constant training (45)______________________________________________________ _________. and don’t wait for someone to “empower” you. you have to empower yourself.答案11-15 acbdd 16-20 badcd21-25 ccadb 26-30 aadbd31-35 bbccabor 37.ingredients 38.vital 39.individuals40.engage41.figures42.generating43.currently44.will be making decisions in such areas as product development, quality control and customer satisfaction45.to acquire new skills that will help you keep up with improved technologies and procedures46.dont expect the companies will provide you with a clearly defined career path【篇二：08年6月英语四级真题(附答案)】s=txt>part Ⅰ writing (30 minutes)directions: for this part, you are allowed 30 minutes to write a letter of apology according to the outline given below. you should write at least 120 words following the outline given below in chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
2008年6月大学英语四级试题（A卷）及参考答案（含听力原文及写作范文）
中华英语学习网 官方网站：圣才学习网 2008年6月大学英语四级A 卷试题及参考答案（含听力原文及写作范文）Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Recreational activity ？You should write at least 150 words following the outline given below: 1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Media Selection for Advertisements After After determining determining determining the the the target target target audience audience audience for for for a a a product product product or or or service, service, service, advertising advertising advertising agencies agencies agencies must must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television Television is is is an an an attractive attractive attractive medium medium medium for for for advertising advertising advertising because because because it it it delivers delivers delivers mass mass mass audiences audiences audiences to to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Television's Television's influence influence influence on on on advertising advertising advertising is is is fourfold. fourfold. fourfold. First, First, First, narrowcasting narrowcasting narrowcasting means means means that that that television television channels channels are are are seen seen seen by by by an an an increasingly increasingly increasingly narrow narrow narrow segment segment segment of of of the the the audience. audience. audience. The The The Golf Golf Golf Channel, Channel, Channel, for for instance instance is is is watched watched watched by by by people people people who who who play play play golf. golf. golf. Home Home Home and and and Garden Garden Garden Television Television Television is is is seen seen seen by by by those those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This This has has has also also also resulted resulted resulted in in in an an an increase increase increase in in in the the the sheer sheer sheer number number number of of of advertisements advertisements advertisements to to to which which audiences audiences are are are exposed. exposed. exposed. Third, Third, Third, digital digital digital recording recording recording devices devices devices allow allow allow audience audience audience members members members more more more control control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspaper? After television, the medium attracting the next largest annual ad revenue is newspapers. The New New Y ork Y ork Times, Times, Times, which which which reaches reaches reaches a a a national national national audience, audience, audience, accounts accounts accounts for for for $1 $1 $1 billion billion billion in in in ad ad ad revenue revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers advertisers to to to communicate communicate communicate a a a longer. longer. longer. more more more detailed detailed detailed message message message to to to their their their audience audience audience than than than they they they can can through through 48 48 48 hours, hours, hours, meaning meaning meaning newspapers newspapers newspapers are are are also also also a a a quick quick quick way way way of of of getting getting getting the the the massage massage massage out. out. Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader. Radio Advertising Advertising on on on radio radio radio continues continues continues to to to grow grow grow Radio Radio Radio is is is often often often used used used in in in conjunction conjunction conjunction with with with outdoor outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are are likely likely likely to to to use use use radio radio radio because because because it it it is is is a a a less less less expensive expensive expensive medium medium medium than than than television, television, television, which which which means means advertisers advertisers can can can afford afford afford to to to repeal repeal repeal their their their ads ads ads often. often. often. Internet Internet Internet companies companies companies are are are also also also turning turning turning 10 10 10 radio radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes —satellite and Internet radio —will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are are more more more distant distant distant than than than the the the local local local stations stations stations they they they could could could receive receive receive in in in the the the past. past. past. As As As a a a result, result, result, radio radio radio will will increasingly attract target audiences who live many miles apart. Magazines newsweeklies, women women’’s titles, and business magazined have all seen in increaes in advertising advertising because because because they they they attract attract attract the the the high-end high-end high-end market. market. market. Magazines Magazines Magazines are are are popular popular popular with with with advertisers advertisers because of the narrow market that they deliver. A broadcast medium such as network thlevision attraces attraces all all all types types types of of of audience audience audience members, members, members, but but but magazineaudiences magazineaudiences magazineaudiences are are are more more more homogeneous. homogeneous. homogeneous. If If If you you read read Aports Aports Aports illustrated, illustrated, illustrated, for for for example, example, example, you you you have have much much in in in common common common with with with the the the magazine magazine magazine’’s s other other readrs. readrs. Advertiers Advertiers Advertiers see see see magazines magazines magazines as as as an an an efficient efficient efficient way way way of of of reaching reaching reaching target target target audience audience audience members. members. Advertisers Advertisers using using using the the the print print print media-magazines media-magazines media-magazines and and and newspapers-will newspapers-will newspapers-will need need need to to to adapt adapt adapt to to to two two two main main changes. Fiest,the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographiclly dispersed(分散)than in the past. second, adnertisers will have to understand how to use an increasing number of magazines for their target audiences.Although some some magazines magazines magazines will will will maintain maintain maintain national national national audiences, audiences, audiences, a a a large large large number number number of of of magazines magazines magazines will will will entertain entertain narrower audiences. Out-of-home advertising Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The The challenge challenge challenge to to to Internet Internet Internet advertisers advertisers advertisers Is Is Is to to to create create create ads ads ads that that that audience audience audience members members members remember. remember. Internet Internet advertising advertising advertising will will will play play play a a a more more more prominent prominent prominent role role role in in in organizations organizations organizations’’ advertising advertising in in in the the the near near ftuture. ftuture. Internet Internet Internet audiences audiences audiences tend tend tend to to to be be be quite quite quite homogeneous, homogeneous, homogeneous, but but but small. small. small. Advertisers Advertisers Advertisers will will will have have have to to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. promotions. Direct Direct Direct mail mail mail is is is an an an effective effective effective way way way to to to build build build relationships relationships relationships with with with consumers. consumers. consumers. For For For many many businesses. direct mail is the most effective from of advertising. 1. Television is an attractive advertising medium in that_____________. A) it has large audiences B) it appeals to housewives C) it helps build up a company ’s reputation D) it is affordable to most advertiser 2. With the increase in the number of TV channels_________. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased C) advertisers ’ interest in other media has decreased D) the number of TV ads people can see has increased pared with television, newspapers as an advertising medium_________________. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively 4.Advertising on radio continues to grow because ___________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio. 5.Magazines are seen by advertisers as an efficient way to___________. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages 6.Oui-of-home advertising has become more effective because_______ A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Internet advertisers is to create ads that are___________. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access audiences that tend to 8. Internet advertisers will have to adjust their methods to reach reach audiences be____________ 9. Direct mail is an effective form of advertising for businesses to develop_________________ 10. This passage discusses how advertisers select__________for advertisements. Part ⅢListening Comprehension11. A) Give his ankle a good rest. B) Treat his injury immediately. C) Continue . D) Be careful when climbing steps. 12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident. B) A fad occasion C) Smith's unusual life story. D) Smith's sleeping problem. 14. A) Review the details of all her lessons. B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures. 15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology. C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket. 16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice. 17. A) Attending every lecture. B) Doing lots of homework. C) Reading very extensively. D) Using test-taking strategies. 18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard. 19. A)a notice by the electricity board. B) ads promoting electric appliances. C) the description of a thief in disguise. ’ welfare. D) a new policy on pensioners20.A)speaking with a proper accent. B)wearing an official uniform. C)making friends with them D)showing them his ID. 21.A)to be on the alert when being followed. B)not to leave senior citizens alone at home. C)not to let anyone in without an appointment. D)to watch out for those from the electricity board. 22.A)she was robbed near the parking lot. B)all her money in the bank disappeared. C)the pension she had just drawn was stolen. D)she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard. 23.A)marketing consultancy. B)Professional accountancy. C)luxury hotel management. D)business conference organization 24.A)having a good knowledge of its customs. B)knowing some key people in tourism. C)having been to the country before. D)being able to speak japanese. 25.A)it will bring her potential into full play. B)it will involve lots of train travel. C)it will enable her to improve her chinese. D)it will give her more chances to visit japan. 听力2 Passage One Question 26 to 28 are based on the passage you have just heard. 26.A) The lack of time B) The quality of life. C) The frustrations at work. D) The pressure on working families. 27.A)They were just as busy as people of today. B)They saw the importance of collective efforts. C)They didn’t complain as much as modern man. D)They lived a hard life by hunting and gathering. 28.A)To look for creative ideas of awarding employees. B)To explore strategies for lowering production costs. C)To seek new approaches to dealing with complaints. D)To find effective ways to give employees flexibility. Passage Two Question 29 to 31 are based on the passage you have just heard. 29.A)family violence. . B)his children's efforts. C)her father's disloyalty D)his second wife’s positive influence. 30. A)his advanced age. B)his children’s efforts. C) his improved financial condition. D)his second wife's positive influence. 31.A)love is blind. B)love breeds love. C)divorce often has disastrous consequences.. D)happiness is hard to find in blended families. Passage Three Question 32 to 35 are based on the passage you have just heard. 32.A)it was located in a park. B)its owner died of a heart attack. C)it went bankrupt all of a sudden. D)its potted plants were for lease only. 33.A)planting some trees in the greenhouse. B)writing a want ad to a local newspaper. C)putting up a going out of business sign. D)helping a customer select some purchases. 34.A)opening an office in the new office park. B)keeping better relations with her company. C)developing fresh business opportunities. D)buliding a big greenhouse of his own. 35.A)owning the greenhouse one day B)securing a job at the office park. C)cultivating more potted plants. D)finding customers out of town. 复合式听写复合式听写Section C 注意：此部分试题请在答题卡2上作答。
2008年6月月大学英语四级考试听力答案
听力部分：11. A give his ankle a good rest12. C in a theater13. A a tragic accident14. D focus on the main points of her lectures15. D the woman spilt coffee on the man’s jacket16. B. hard to understand17. A. attending every lecture18. D the new TV provide anything better19. C the description of a thief in disguise20. D showing his ID21. C not to let anyone in without an appointment22. C the pension she had just drawn was stolen23. A. marketing consultancy24. D. being able to speak Japanese25. B. it will involve lots of train travel26. A. the lack of time27. A. they were just as busy as people of today28. D. to find effective ways to give employees flexibility29. B. the Great Depression30. D. his second wife’s positive i nfluence31. B. love breeds love32. B. its owner died of a heart attack33. C. putting up a Going Out OF Business sign34. C. developing fresh business opportunities35. A. owning the greenhouse one day36 labor/labour37 ingredients38 vital39 individual40 engage41 figures42 generating43 currently44. Will be making decisions in such areas as product development, quality control and customers’satisfaction、45. To acquire new skills that will help you keep up with improved technologies and procedures46. Don’t expect that the companies will provide you with clearly defined career paths＝＝＝＝＝＝＝＝＝＝＝＝阅读理解部分：快速阅读1.A it has large audience2.D the number of TV ads people can see has increased3.B convey more detailed message4.C it provieds easy access to consumers5.A reach target audiences6.B consumers travel more now than ever before7.C easy to remember8. quite homogeneous9. relationship wiht companies10. appropriate media选词填空47.D claim 48.H limited 49.O totally 50.G interviews 51.M regret 52. J moments53.B advanced 54.N scary 55.C balloon 56.A accomplish仔细阅读57.D very little will be done to bring it under control58.D it is an area we actually have little knowledge about59.B wasteful use of energy60.B few nations have adopted real tough measures to limit energy use61.B the ultimate solution to global warming will lead to technological breakthrough62.A people's personal information is easily accessed without their knowledge63.C there should be distance even between friends64.B people leave traces around whne using modern technology65.D they talk a lot but hardly do anything about it66. D people don't cherish until they lose it。
2008年6月大学英语四级考试试题及答案(附听力原文和答案)范文
19. What does the woman want the man to read in the newspaper?
20. How did the man mention in the newspaper try to win further trust from the victims?
M: Which markets were you responsible for?
W: For Europe andJapan.
M: I see from your resume that you speak Japanese. Have you ever been toJapan?
W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.
Q: Where does conversation most probably take place?
13.
W: Do you hear Mr. Smith in his sleep last night?
M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.
2008年6月大学英语四级考试试题及答案(附听力原文和答案)
2008年6月大学英语四级听力原文+答案Section A: Short Conversation:11.M: Today is a bad day for me. I fell off a step and twisted my ankle.W: Don’t worry, usually ankle injuries heal quickly if you stop regular activities for a while.What does the woman suggest the man do?12.W: May I see you ticket, please? I think you’re sitting in my seat.M: Oh, you’re right. My seat is in the balcony. I’m terribly sorry.Q: Where does conversation most probably take place?13.W: Do you hear Mr. Smith die in his sleep last night?M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.Q: What are the speakers talking about?14.M: Have you taken Professor Yang’s exam before? I’m kind of nervous.W: Yes. Just concentrate on the important ideas she’s talked about in the class and ignore the details.Q: How does the women suggest the man prepare for Professor Yang’s exam？15.W: I’m so sorry sir, and you’ll let me pay to have your jacket cleaned, won’t you?M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.Q: What can we infer from the conversation?16.W: Have you seen the movie The Departed? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17.M: I’m really surprised you got an A on the test; you didn’t seem to have done a lot of reading.W: Now you know why I never missed the lecture.Q: What contributes to the woman’s high score?18.W: Have you heard about the new digital television system? It lets people get about 500 channels.M: Yeah. But I doubt they’ll have anything different from what we watch now.Q: What does the man mean?Long conversationConversation One:W: Gosh! Have you seen this, Richard?M: See what?W: In the paper. It says, there is a man going around pretending he’s from the electricity board. He’s been calling at people’s homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.M: But you know, Jane, it’s partly their own fault; you should never let anyone like that in unless you’re expecting them.W: It’s all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to youM: Does this man have an ID then?W: Yes, that’s just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them she’d just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes they have. Let’s see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.Questions 19 to 22 are based on the passage you have just heard.19. What does the woman want the man to read in the newspaper?20. How did the man mention in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation Two:M: Miss Jones, could you tell me more about your first job with hotel marketing concept?W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I’m interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?W: No, I haven’t. But I’ve traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.23. What did the woman do in her first job?24. What give the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Passage 1Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.Questions 26 to 28 are based on the passage you have just heard.Question 26. What is the speaker complaining about?Question 27. What does the speaker say about our ancestors?Question 28. Why does the speaker suggest all bosses read the report by the three organizations?Passage 2Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."Questions 29 to 31 are based on the passage you have just heard.Question 29. According to the speaker, what contributed to her parents' divorce?Question 30. What brought the father closer to his own children?Question 31. What message does the speaker want to convey in this talk?Passage 3In February last year, my wife lost her job. Just as suddenly, the owner of the Green Housewhere I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business" sign at the green house, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of the town. She was looking for potted plants to place in the reception areas in offices. "I don't know anything about plants", she said, "I am sure in a few weeks, they'll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.Questions 32 to 35 are based on the passage you have just heard.Question 32. What do we learn about the green house?Question 33. What was the speaker doing when the customer walked in one morning?Question 34. What did the speaker think of when serving the office manager?Question 35. When was the speaker's hope for the future?复合式听写We are now witnessing the emergence of an advanced economy based on information and technology. Physical labor, raw materials, and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individuals entering the workforce offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, and data. What does all this mean for you? As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently three out of 4 jobs involve some form of mind work. And that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction. in the new world of work, you can look forward to be in constant training to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, life-time security, predictable promotions and even a conventional workplace as you are familiar with. Don't expect the companies to provide you with a clearly-defined career path and don't wait for someone to empower you. You have to empower yourself.答案：短对话11. A give his ankle a goodrest12. C in a theater13. A a tragic accident14. D focus on the main points of herlectures15. D the woman spilt coffee on the man’s jacket16. B. hard to understand17. A. attending every lecture18. D the new TV system may not provide anything better长对话119. C the description of a thief in disguise20. D showing his ID21. C not to let anyone in without an appointment22. C the pension she had just drawn was stolen长对话223. A. marketing consultancy24. D. being able to speakJapanese25. B. it will involve lots of traintravel短文126. A. the lack of time27. A. they were just as busy as people of today28. D. to find effective ways to give employees flexibility短文229. B. the GreatDepression30. D. his second wi fe’s positive influence31. B. love breeds love短文332. B. its owner died of a heartattack33. C. putting up a Going Out OF Business sign34. C. developing fresh businessopportunities35. A. owning the greenhouse oneday听写36 labor/labour37 ingredients38 vital39 individual40 engage41 figures42 generating43 currently44. Will be making decisions in such areasas product development, quality control and customers’satisfaction45. To acquire new skills that will helpyou keep up with improved technologies and procedures46. Don’t expect that the companies willprovide you with clearly defined career paths2008年6月大学英语四级试题及参考答案听力：一.写作部分（9：00－9：30）Part ⅠWriting (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
2008年6月英语四级(CET-4)考试真题及答案(word版)-中大网校
2008年6月英语四级(CET-4)考试真题及答案(word版)总分：100分及格：60分考试时间：120分Part I Writing（30 minutes）(1)<STRONG>Part ⅠWriting (30 minutes)</STRONG>Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II （30 minutes）(1)根据下列材料请回答{TSE}题<strong>Media Selection for Advertisements</strong>After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.<strong>Television</strong>Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.<strong>Newspaper?</strong>After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.<strong>Radio</strong>Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers thantelevision. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads<p> often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the ing digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.Television is an attractive advertising medium in that_____________.A．it has large audiences B．it appeals to housewives C．it helps build up a company's reputation D．it is affordable to most advertiser(2)With the increase in the number of TV channels_________.(3)Compared with television, newspapers as an advertising medium_________________.(4)Advertising on radio continues to grow because ___________.(5)Magazines are seen by advertisers as an efficient way to___________.(6)Oui-of-home advertising has become more effective because_______(7)The challenge to Internet advertisers is to create ads that are___________.(8)Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________(9)Direct mail is an effecitive form of advertising for businesses to develop_____________________(10)This passage discusses how advertisers select________________for advertisements.Part III(1)<p> <embed src="/m2/tingli/cet4/lnzt/200806.mp3" width="300" height="60" type="audio/x-pn-realaudio-plugin" autostart="false" /> A．Give his ankle a good rest.B．Treat his injury immediately.C．Continue his regular activities.D．Be careful when climbing steps.</p>(2)A．On a train.B．On a plane.C．In a theater.D．In a restaurant.(3)A．A tragic accident.B．A fad occasionC．Smith's unusual life story.D．Smith's sleeping problem.(4)A．Review the details of all her lessons.B．Compare notes with his classmates.C．Talk with her about his learning problems.D．Focus on the main points of her lectures.(5)A．The man blamed the woman for being careless.B．The man misunderstood the woman's apology.C．The woman offered to pay for the man's coffee.D．The woman spilt coffee on the man's jacket.(6)A．Extremely tedious.B．Hard to understand.C．Lacking a goot plot.D．Not worth seeing twice.(7)A．Attending every lecture.B．Doing losts of homework.C．Reading very extensively.D．Using test-taking strategies.(8)A．The digital TV system will offer different programs.B．He is eager to see what the new system is like.C．He thinks it unrealistic to have 500 channels.D．The new TV system may not provide anything better.(9)A．a notice by the electricity board.B．ads promoting electric appliances.C．the description ofa thief in disguise.D．a new policy on pensioners'welfare.(10)A．speaking with a proper accent.B．wearing an official uniform.C．making friends with themD．showing them his ID.(11)A．to be on the alert when being followed.B．not to leave senior citizens alone at home.C．not to let anyone in without an appointment.D．to watch out for those from the electricity board.(12)A．she was robbed near the parking lot.B．all her money in the bank disappeared.C．the pension she had just drawn was stolen.D．she was knocked down in the post office.(13)A．marketing consultancy.B．Professional accountancy.C．luxury hotel management.D．business conference organization(14)A．having a good knowledge of its customs.B．knowing some key people in tourism.C．having been to the country before.D．being able to speak japanese.(15)A．it will bring her potential into full play.B．it will involve lots of train travel.C．it will enableher to improve her chinese.D．it will give her more chances to visit japan.(16)A．The lack of timeB．The quality of life.C．The frustrations at work.D．The pressure on working families.(17)A．They were just as busy as people of today.B．They saw the importance of collective efforts.C．They didn't complain as much as modern man.D．They lived a hard life by hunting and gathering.(18)A．To look for creative ideas of awarding employees.B．To explore strategies for lowering production costs.C．To seek new approaches to dealing with complaints.D．To find effective ways to give employees flexibility.(19)A．family violence.B．his children's efforts.C．her father's disloyalty.D．his second wife's positive influence.(20)A．his advanced age.B．his children's efforts.C．his improved financial condition.D．his second wife's positive influence.(21)A．love is blind.B．love breeds love.C．divorce often has disastrous consequences.D．happiness is hard to find in blended families.(22)A．it was located in a parkB．its owner died of a heart attackC．it went bankrupt all of sudden.D．its potted plants were for lease only.(23)A．planting some trees in the greenhouseB．writing a want ad to a local newspaperC．putting up a going out of business signD．helping a customer select some purchases(24)A．opening an offive in the new office parkB．keeping better relations with her companyC．developing fresh business opportunitiesD．building a big greenhouse of his own(25)A．owning the greenhouse one dayB．securing a job at the office parkC．cultivating more potted plants.D．finding customers out of town(26)根据下列材料请回答{TSE}题We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36)___, raw materials, and capital are no longer the key(37) ____ in the creation of wealth. Now, the(38) ____ raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39) ___ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)____ in mind work. They deal with symbols: words,(41) ___ and data. What does all this mean for you? As a future knowledge worker, you can expect to be(42) ____ , processing, as well as exchanging information.(43)____ , three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)____ . In the new world of work, you can look forward to being in constant training (45)____ . You can also expect to be taking greater control of your career. Gone are the nine-five jobs. lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)____ , an d don’t wait for someone to ―empower‖ you. You have to empower yourself.(27)请在（37）处填上最佳答案。
08年6月四级听力真题答案及原文(A卷)
08年6月四级听力真题答案及原文（A卷）Part III Listening Comprehension短对话11. A) Give his ankle a good rest.12. C) In a theater.13. A) A tragic accident.14. D) Focus on the main points of her lectures.15. D) The woman split coffee on the man’s skirt.16. B) Hard to understand.17. A) Attending every lecture.18. D) The new TV program may not provide anything better.长对话119. C) The description of a thief in disguise.20. D) Showing them his ID.21. C. Not to let anyone in without an appointment.22. C. The pension she had just drawn was stolen.长对话223. A) Marketing consultancy.24. D) Being able to speak Japanese.25. A) It will bring her potential into full play.短文126. A) The lack of time.27. A) They were just as busy as people of today.28. D) To find effective ways to give employees flexibility.短文229. B) The Great Depression.30. D) His second wife’s positive influence.31. B) Love breeds love.短文332. B) Its owner died of a heart stroke.33. C) Putting up a Going Out of Business sing.34. C) Developing fresh business opportunities.35. A. Owning the greenhouse one day.复合式听写36) labor37) ingredients38) vital39) individuals40) engage41) figures42) generating43) Currently44) will be making decisions in such areas as product development, quality control, and customer satisfaction.45) to acquire new skills that will help you keep up with improved technologies and procedures46) Don't expect the companies to provide you with a clearly-defined career path.2008年6月大学英语四级考试听力原文Section A:Short Conversation:11.M: Today is a bad day for me. I fell off a step and twisted my ankle.W: Don’t worry, usually ankle injuries heal quickly if you stop regular activities for a while. What does the woman suggest the man do?12.W: May I see your ticket, please? I think you’re sitting in my seat.M: Oh, you’re right. My seat is in the balcony. I’m terribly sorry.Q: Where does conversation most probably take place?13.W: Do you hear Mr. Smith die in his sleep last night?M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral. Q: What are the speakers talking about?14.M: Have you taken Professor Yang’s exam before? I’ m kind of nervous.W: Yes. Just concentrate on the important ideas she’s talked about in the class and ignore the details.Q: How does the women suggest the man prepare for Professor Yang’s exam？15.W: I’m so sorry sir, and you’ll let me pay to have your jacket cleaned, won’t you?M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.Q: What can we infer from the conversation?16.W: Have you seen the movie The Departed? The plot was so complicated that I really got lost. M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17.M: I’m really surprised you got an A on the test; you didn’t seem to have done a lot of reading. W: Now you know why I never missed the lecture.Q: What contributes to the woman’s high score?18.W: Have you heard about the new digital television system? It lets people get about 500 channels. M: Yeah. But I doubt they’ll have anything different from what we watch now.Q: What does the man mean?Long conversationConversation One:W: Gosh! Have you seen this, Richard?M: See what?W: In the paper. It says, there is a man going around pretending he’s from the electricity board. He’s been calling at people’s homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.M: But you know, Jane, it’s partly their own fault; you should never let anyone like that in unless you’re expecting them.W: It’s all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to youM: Does this man have an ID then?W: Yes, that’s just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them she’d just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes they have. Let’s see, in his thirties, tall, bushy dark hair, slight northern accent, soundsa bit like you actually.Questions 19 to 22 are based on the passage you have just heard.19. What does the woman want the man to read in the newspaper?20. How did the man mention in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation Two:M: Miss Jones, could you tell me more about your first job with hotel marketing concept?W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage. M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I’m interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?W: No, I haven’t. But I’ve traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.23. What did the woman do in her first job?24. What give the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Passage 1Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read itfor ideas.Questions 26 to 28 are based on the passage you have just heard.Question 26. What is the speaker complaining about?Question 27. What does the speaker say about our ancestors?Question 28. Why does the speaker suggest all bosses read the report by the three organizations? Passage 2Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."Questions 29 to 31 are based on the passage you have just heard.Question 29. According to the speaker, what contributed to her parents' divorce?Question 30. What brought the father closer to his own children?Question 31. What message does the speaker want to convey in this talk?Passage 3In February last year, my wife lost her job. Just as suddenly, the owner of the Green House where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business" sign at the green house, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of the town. She was looking for potted plants（盆栽）to place in the reception areas in offices. "I don't know anything about plants", she said, "I am sure in a few weeks, they'll all be dead.”While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.Questions 32 to 35 are based on the passage you have just heard.Question 32. What do we learn about the green house?Question 33. What was the speaker doing when the customer walked in one morning?Question 34. What did the speaker think of when serving the office manager?Question 35. When was the speaker's hope for the future?复合式听写We are now witnessing the emergence of an advanced economy based on information and technology. Physical labor, raw materials, and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individuals entering the workforce offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, and data. What does all this mean for you? As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently three out of 4 jobs involve some form of mind work. And that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction. in the new world of work, you can look forward to be in constant training to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, life-time security, predictable promotions and even a conventional workplace as you are familiar with. Don't expect the companies to provide you with a clearly-defined career path and don't wait for someone to empower you. You have to empower yourself。
2008年6月四级真题及答案
2008年6月四级真题及答案【篇一：08年6月英语四级真题(附答案)】s=txt>part Ⅰ writing (30 minutes)directions: for this part, you are allowed 30 minutes to write a letter of apology according to the outline given below. you should write at least 120 words following the outline given below in chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读（9：30－9：45）media selection for advertisementsafter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. we discuss here the major types of media used in advertising. we focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. internet, and direct mail.televisiontelevision is an attractive medium for advertising because it delivers mass audiences toadvertisers. when you consider that nearly three out of four americans have seen the game show who wants to be a millionaire? you can understand the power of television to communicate with a large audience. when advertisers create a brand, for example, they want to impress consumers with the brand and its image. television provides an ideal vehicle for this type ofcommunication.but television is an expensive medium, and not all advertisers can afford to use it.televisions influence on advertising is fourfold. first, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. the golf channel, for instance. is watched by people who play golf. home and garden television is seen by those interested in household improvement projects. thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past.second, there is an increase in the number of television channels available to viewers, and thus, advertisers. this has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. third, digital recording devices allow audience members more control over which commercials they watch. fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.newspaper?after television, the medium attracting the next largest annual ad revenue is newspapers. the new york times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. locally, newspapers are the largest advertising medium.newspapers are a less expensive advertising medium than television and provide a way foradvertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massageout.newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.radioadvertising on radio continues to grow radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe internet to reach even more customers than television. advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. internet companies are also turning 10 radio advertising. radio provides a way for advertisers to communicate with audience members at all times of theday.consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.two major changes—satellite and internet radio—will force radio advertisers to adapt their methods. both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. as a result, radio will increasingly attract target audiences who live many miles apart.magazinesnewsweeklies, women’s titles, and business magaz ines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers becauseof the narrow market that they deliver. a broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. advertisers see magazines as an efficient way of reaching target audience members.advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. first, the internet will bring larger audiences to local newspapers, these second. advertisers will have to understand how to use an increasing number of magazines for their target audiences. although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.out-of-home advertisingout-of-home advertising. also called place-based advertising, has become an increasinglyeffective way of reaching consumers, who are more active than ever before. many consumers today do not sit at home and watch television. using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. more consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past. using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. this allows advertisers more variety in the types of messages they create becausethey.can change their messages more quickly.internetas consumers become more comfortable with online shopping, advertisers will seek to reach this market as consumers get more of their news and information from the internet, theability of television and radio to get the word out to consumers will decrease. the challenge to internet advertisers is to create ads that audience members remember.internet advertising will play a more prominent role in organizations advertising in the near ftuture. internet audiences tend to be quite homogeneous, but small. advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.direct maila final advertising medium is direct mail, which uses mailings to consumers to communicate a clients message direct mail includes newsletters. postcards and special promotions. direct mail is an effective way to build relationships with consumers.for many businesses.direct mail is the most effective from of advertising.1. television is an attractive advertising medium inthat_____________.a) it has large audiencesb) it appeals to housewivesc) it helps build up a companys reputationd) it is affordable to most advertisers2. with the increase in the number of tv channels_________.a) the cost of tv advertising has decreasedb) the nuiflber of tv viewers has increasedc) advertisers interest in other media has decreasedd) the number of tv ads people can see has increaseda) earn a larger annual ad revenueb) convey more detailed messagesc) use more production techniquesd) get messages out more effectively4.advertising on radio continues to grow because___________.a) more local radio stations have been set upb) modern technology makes it more entertainingc) it provides easy access to consumersd) it has been revolutionized by internet radio.5.magazines are seen by advertisers as an efficient wayto___________.a) reach target audiencesb) modern technology makes it more entertaining c) appeal to educated people.d) convey all kinds of messages6.oui-of-home advertising has become more effective because_______a) billboards can be replaced within two hoursb) consumers travel more now ever beforec) such ads have been made much more attractived) the pace of urban life is much faster nowadays7. the challenge to internet advertisers is to create ads that are___________.a) quick to updateb) pleasant to look atc) easy to rememberd) convenient to access8. internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.direct mail is an effecitive form of advertising for businesses todevelop_________________________10.this passage discusses how advertisersselect________________for advertisements.三.听力部分（10：00－10：35）section a11. a) give his ankle a good rest.b) treat his injury immediately.c) continue his regular activities.d) be careful when climbing steps. 12. a) on a train.b) on a plane.c) in a theater. d) in a restaurant.13. a) a tragic accident.b) a fad occasionc) smiths unusual life story.d) smiths sleeping problem.14. a) review the details of all her lessons.b) compare notes with his classmates. c)talk with her about his learning problems.d) focus on the main points of her lectures.15. a) the man blamed the woman for being careless.b)the man misunderstood the womans apology.c) the woman offered to pay for the mans coffee.d)the woman spilt coffee on the mans jacket.16. a) extremely tedious.b) hard to understand.c) lacking a goot plot.d) not worth seeing twice.17. a) attending every lecture.b) doing losts of homework.c) reading very extensively.d) using test-taking strategies.18. a)the digital tv system will offer different programs.b)he is eager to see what the new system is like.c)he thinks it uealistic to have 500 channels.d)the new tv system may not provide anything better.question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensionerswelfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his id.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.【篇二：2008年6月大学英语四级考试a卷试题】class=txt>partⅠwriting(30 minutes) 15%注意：此部分试题在答题卡1上。
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2008年6月大学英语四级考试听力原文及答案Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A sad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a good plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing lots of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard.19.A)A notice by the electricity board.B)Ads promoting electric appliances.C)The description of a thief in disguise.D)A new policy on pensioners' welfare.20.A)Speaking with a proper accent.B)Wearing an official uniform.C)Making friends with themD)Showing them his ID.21.A)To be on the alert when being followed.B)Not to leave senior citizens alone at home.C)Not to let anyone in without an appointment.D)To watch out for those from the electricity board.22.A)She was robbed near the parking lot.B)All her money in the bank disappeared.C)The pension she had just drawn was stolen.D)She was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.A)Marketing consultancy.B)Professional accountancy.C)Luxury hotel management.D)Business conference organization24.A)Having a good knowledge of its customs.B)Knowing some key people in tourism.C)Having been to the country before.D)Being able to speak Japanese.25.A)It will bring her potential into full play.B)It will involve lots of train travel.C)It will enable her to improve her Chinese.D)It will give her more chances to visit Japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.A) The lack of time.B) The quality of life.C) The frustrations at work.D) The pressure on working families.27.A)They were just as busy as people of today.B)They saw the importance of collective efforts.C)They didn't complain as much as modern man.D)They lived a hard life by hunting and gathering.28.A)To look for creative ideas of awarding employees.B)To explore strategies for lowering production costs.C)To seek new approaches to dealing with complaints.D)To find effective ways to give employees flexibility. Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.A)Family violence.B)The Great Depression.C)Her father's disloyalty.D)Her mother’s bad temper.30.A)His advanced age.B)His children's efforts.C) His improved financial condition.D)His second wife's positive influence.31.A)Love is blind.B)Love breeds love.C)Divorce often has disastrous consequences.D)Happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.A) It was located in a park.B) Its owner died of a heart attack.C) It went bankrupt all of sudden.D) Its potted plants were for lease only.33.A)Planting some trees in the greenhouse.B)Writing a want ad to a local newspaper.C)Putting up a going out of business sign.D)Helping a customer select some purchases.34.A)Opening an office in the new office park.B)Keeping better relations with her company.C)Developing fresh business opportunities.D)Building a big greenhouse of his own.35.A)Owning the greenhouse one day.B)Securing a job at the office park.C)Cultivating more potted plants.D)Finding customers out of town.Section C注意：此部分试题请在答题卡2上作答。
We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36)___, raw materials, and capital are no longer the key(37) ____ in the creation of wealth. Now, the(38) ____ raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39) ___ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)____ in mind work. They deal with symbols: words,(41) ___ and data.What does all this mean for you? As a future knowledge worker, you can expect to be(42) ____ , processing, as well as exchanging information.(43)____ , three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)____ .In the new world of work, you can look forward to being in constant training (45)____ . You can also expect to be taking greater control of your career. Gone are the nine-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)____ , and don’t wait for someone to “empower” you. You haveto empower yourself.听力答案短对话11. A give his ankle a good rest12. C in a theater13. B A sad occasion14. D focus on the main points of her lectures15. D the woman spilt coffee on the man’s jacket16. B.hard to understand17. A.attending every lecture18. D The new TV system may not provide anything better.长对话119. C The description of a thief in disguise.20. D Showing them his ID.21. C Not to let anyone in without an appointment.22. C The pension she had just drawn was stolen.长对话223. A. Marketing consultancy.24. D. Being able to speak Japanese.25. B. It will involve lots of train travel.短文126. A. The lack of time.27. A.They were just as busy as people of today.28. D.To find effective ways to give employees flexibility. 短文229. B. The Great Depression.30. D. H is second wife’s positive influence.31. B. Love breeds love.短文332. B.Its owner died of a heart attack.33. C.Putting up a Going Out OF Business sign.34. C.Developing fresh business opportunities.35. A.Owning the greenhouse one day.听写36 labor/labour37 ingredients38 vital39 individuals40 engage41 figures42 generating43 Currently44. will be making decisions in such areas as product development, quality control and customers’ satisfaction45. to acquire new skills that will help you keep up with improved technologies and procedures46. Don’t expec t that the companies will provide you with clearly defined career path听力原文Section A:Short Conversation:11.M: Today is a bad day for me. I fell off a step and twisted my ankle.W: Don’t worry, usually ankle injuries heal quickly if you stop regular activities for a while.Q: What does the woman suggest the man do?12.W: May I see you ticket, please? I think you’re sitting in my seat.M: Oh, you’re right. My seat is in the balcony. I’m terribly sorry.Q: Where does conversation most probably take place?13.W: Do you hear mr. Smith die in his sleep last night?M: Yes,it’s very sad. Please let everybody know that whoever wants to may attend the funeral.Q: What are the speakers talking about?14.M: Have you taken Professor Yang’s exam before? I’m kind of nervous. W: Yes. Just concentrate on the important ideas she’s talked about in the class and ignore the details.Q: How does the women suggest the man prepare for Professor Yang’s exam？15.W: I’m so sorry sir, and you’ll let me pay to have your jacket cleaned, won’t you?M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.Q: What can we infer from the conversation?16.W: Have you seen the movie The Departed? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17.M: I’m really surprised you got an A on the test; you didn’t seem to have done a lot of reading.W: Now you know why I never missed the lecture.Q: What contributes to the woman’s high score?18.W: Have you heard about the new digital television system? It lets people get about 500 channels.M: Yeah. But I doubt they’ll have anything different from what we watch now.Q: What does the man mean?Long conversationConversation One:W: Gosh! Have you seen this, Richard?M: See what?W: In the paper. It says there is a man going around pretending he’s from the electricity board. He’s been calling at people’s homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.M: But you know, jane, it’s partly their own fault; you should never let anyone like that in unless you’re expecting them.W: It’s all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to youM: Does this man have an ID then?W: Yes, that’s just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment.It’s a bit sad. One old lady told them she’d just been to the pos t-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description. W: Oh, yes they have. Let’s see, in his thirties, tall, bushy dark hair, sligh t northern accent, sounds a bit like you actually.Questions 19 to 22 are based on the passage you have just heard.19. What does the woman want the man to read in the newspaper?20. How did the man mention in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation Two:M: Miss Jones, could you tell me more about your first job with hotelmarketing concept?W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I’m interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example? W: No, I haven’t. But I’ve traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.23. What did the woman do in her first job?24. What give the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Section BPassage 1TimeI think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issuedtoday called "when work works" produced jointly by three organizations. They set out to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas. Questions 26 to 28 are based on the passage you have just heard. Question 26. What is the speaker complaining about?Question 27. What does the speaker say about our ancestors?Question 28. Why does the speaker suggest all bosses read the report by the three organizations?Passage 2“Loving a child is a circular business. The more you give, the more you get, the more you want to give.”Penalapy Leach once said. said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It wasbecause of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."Questions 29 to 31 are based on the passage you have just heard. Question 29. According to the speaker, what contributed to her parents' divorce?Question 30. What brought the father closer to his own children? Question 31. What message does the speaker want to convey in this talk?Passage 3In February last year, my wife lost her job. Just as suddenly, the owner of the Green House where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business" sign at the green house, the door opened and in walked a customer. She was an office manager whosecompany had just moved into the new office park on the edge of the town. She was looking for potted plants to place in the reception areas in offices. "I don't know anything about plants", she said, "I am sure in a few weeks, they'll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.Questions 32 to 35 are based on the passage you have just heard. Question 32. What do we learn about the green house?Question 33. What was the speaker doing when the customer walked in one morning?Question 34. What did the speaker think of when serving the office manager?Question 35. When was the speaker's hope for the future?Section C复合式听写We are now witnessing the emergence of an advanced economy based on information and technology. Physical labor, raw materials, and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individuals entering the workforce offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, and data.What does all this mean for you? As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently three out of 4 jobs involve some form of mind work. And that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction.In the new world of work, you can look forward to be in constant training to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, life-time security, predictable promotions and even a conventional workplace as you are familiar with. Don't expect the companies to provide you with a clearly-defined career path and don't wait for someone to empower you.You have to empower yourself.。