项目商业计划书英文模版

商业计划书英文模版

Confidentiality

This business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material.

This Business Plan contains forward-looking statements which involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors" and elsewhere in this Business Plan.

Table of Contents

EXECUTIVE SUMMARY (2)

MISSION STATEMENT (3)

INDUSTRY AND MARKETPLACE ANALYSIS (4)

D ESCRIPTION OF THE I NDUSTRY AND M ARKET (4)

C USTOMERS AND M ARKET S EGMENTATION (4)

C OMPETITION (4)

T HE B USINESS O PPORTUNITY (6)

THE INNOVATION – PRODUCT OR SERVICE DESCRIPTION (7)

O VERVIEW OF THE P RODUCT OR SERVICE (7)

P RODUCT B ENEFITS (7)

T ECHNOLOGY (7)

P RODUCT C OMPARISON (7)

F UTURE P RODUCT R OADMAP (7)

THE BUSINESS STRATEGY (9)

T HE B USINESS S TRATEGY (9)

M ETHODS OF D OING B USINESS (9)

F UTURE O PPORTUNITIES (9)

MARKETING AND SALES (10)

M ARKET R ESEARCH (10)

M ARKETING P LAN (10)

T ARGET M ARKETS (10)

RESEARCH AND DEVELOPMENT (11)

OPERATION / MANUFACTURING (12)

MANAGEMENT AND OWNERSHIP (13)

FUNDS REQUIRED AND THEIR USES (14)

FINANCES (15)

A SSUMPTIONS (15)

S ALES F ORECAST (15)

O PERATING E XPENSES (15)

P ROFIT &L OSS (15)

C ASH F LOW (16)

NPV AND B REAK E VEN P OINT (16)

BIBLIOGRAPHY (15)

APPENDICES (17)

Executive Summary

(2-3 pages)

The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success.

This section should include the following:

• A summary of the mission statement & the vision.

•Company background (if relevant) including date of establishment, financial and marketing achievements etc. •Industry and Market Summary.

•The Business Opportunity.

• A summary of the Innovation.

•Business Strategy summary.

•Marketing and Sales.

•Research and Development.

•Operations/ Manufacturing.

•Management and Ownership.

•Funds Required.

•Financial Summary.