项目商业计划书英文模版
商业计划书英文模板范文
商业计划书英文模板范文Business Plan Template1. Executive Summary- Overview of the business concept- Mission statement- Goals and objectives2. Company Description- Legal structure (sole proprietorship, partnership, corporation, etc.)- Brief history of the company- Products or services offered- Target market and customer base3. Market Analysis- Industry overview- Market size and growth potential- Competitors and competitive advantage- Customer demographics and behavior4. Marketing and Sales Strategy- Marketing plan- Pricing strategy- Distribution channels- Advertising and promotional strategies5. Organization and Management- Organizational structure- Key personnel and their roles- Board of directors or advisory board- Management team's qualifications and experience 6. Product or Service Line- Overview of products or services- Unique features and benefits- Product development plan (if applicable)- Intellectual property protection7. Financial Projections- Sales forecasts- Income statements- Cash flow projections- Break-even analysis- Balance sheet8. Funding Request- Amount of funding needed- How the funds will be used- Proposed repayment plan (if applicable)9. Risk Analysis- Identification of potential risks and challenges- Mitigation strategies- Contingency plans10. Conclusion- Summary of the business plan- Call to action- Contact informationNote: This is a general template for a business plan. Depending on the specific nature of your business, you may need to customize and tailor the sections accordingly.。
商业计划书(英文版)
Business Plan (English Version)Executive SummaryThis business plan outlines the strategy and profitabilityprojections of our startup company, which will provide innovative software solutions to businesses in the healthcare sector. Our team has extensive experience in both healthcare and software development, and we are confident that our product will meet a critical need in the market. We project growth to be swift and steady, with profitability achieved within three years.Company OverviewOur company, HealthTech Solutions, will develop software that streamlines the operations of healthcare businesses, including hospitals, clinics, and private practices. Our team includes experienced software developers, as well as healthcare professionals with backgrounds in nursing, medicine, and administration. We will be headquartered in New York City, with a satellite office in San Francisco.Market AnalysisThe healthcare market is ripe for disruption, with many businesses still relying on outdated technology and manual processes. In the United States alone, healthcare spending reached $3.5 trillion in 2017. Our software will appeal to businesses seeking to increase efficiency and reduce costs, while improving patient outcomes. We will target mid-to-large sized healthcare organizations, with plans to expand into smaller practices in the future.Product DescriptionOur flagship product, HealthTrack, is a cloud-based softwaresolution that integrates all aspects of healthcare operations into one platform. Its modules include medical records management, appointmentscheduling, billing and insurance management, and patient engagement tools. The platform will be highly customizable, with different modules available based on the client’s needs.Revenue ModelWe will employ a subscription-based revenue model, charging clients a monthly fee based on the number of users and modules they require. We anticipate that our software will save clients significant amounts of money compared to their current operating costs, leading to high demand for our product.Marketing and Sales StrategiesWe will employ a multi-faceted approach to marketing and sales, including targeted email campaigns, trade show attendance, and referral incentives. We will also offer a free trial of our software to potential clients, and schedule product demos with interested parties. Our sales team will consist of experienced healthcare sales professionals, who have a deep understanding of our target market.Financial ProjectionsWe project a steady increase in revenue over the first three years of operation, with total revenue reaching $10 million by year three. Our net profit margin is expected to be 30% by year three. Our initial investment will be $1 million, which will cover software development costs, marketing and sales expenses, and operational overhead. We plan to begin seeking additional funding within two years, in order to fuel further growth and expansion.ConclusionHealthTech Solutions is poised to disrupt the healthcare industry with our innovative cloud-based software. Our experienced team is confident in our ability to meet a critical need in the market, while generating significant revenue and profit. We look forward to bringingHealthTrack to healthcare businesses around the world, and to expanding our product offerings in the future.。
商业项目计划书英文翻译
商业项目计划书英文翻译Table of Contents1. Introduction: Overview of the Business Project2. Market Analysis: Identifying and Analyzing the Target Market3. Competitive Analysis: Evaluating the Competitors in the Market4. Business Objectives: Outlining the Goals for the Project5. Marketing Strategy: Developing a Plan to Promote the Business6. Operational Plan: Defining the Processes and Procedures7. Financial Plan: Estimating Costs and Revenue Projections8. Risk Management: Identifying and Mitigating Potential Risks9. Implementation Timeline: Setting a Schedule for Project Execution10. Conclusion: Summing Up the Business Project1. Introduction: Overview of the Business ProjectThis section provides a brief overview of the business project, including its purpose, goals, and scope. It outlines the problem or opportunity that the project aims to address and gives a general background of the industry.2. Market Analysis: Identifying and Analyzing the Target MarketIn this section, an in-depth analysis of the target market is conducted. It includes identifying the demographics, preferences, and behavior of the target customers. The market size, trends, and potential growth opportunities are alsoassessed.3. Competitive Analysis: Evaluating the Competitors in the MarketThis section examines the existing competitors in the market and their strengths and weaknesses. It highlights the unique selling proposition of the business project and how it differentiates itself from the competition. Strategies to gain a competitive advantage are also explored.4. Business Objectives: Outlining the Goals for the ProjectHere, the specific goals and objectives of the business project are listed. These goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and serve as a roadmap for the project's success. This section also includes the mission and vision of the business.5. Marketing Strategy: Developing a Plan to Promote the BusinessThe marketing strategy outlines the tactics and channels to reach the target customers effectively. It includes the marketing mix (product, price, place, promotion), branding strategies, customer acquisition, and retention plans. A comprehensive marketing budget is also provided.6. Operational Plan: Defining the Processes and ProceduresThe operational plan describes the day-to-day functioning of the business. It includes the organizational structure, roles and responsibilities, production or service delivery processes, supply chain management, and facilities required. This section ensures a smooth workflow for the business.7. Financial Plan: Estimating Costs and Revenue ProjectionsIn this section, the financial aspects of the businessproject are analyzed. It includes the estimation of initial costs, ongoing expenses, and revenue projections. Financial statements, such as income statements, balance sheets, and cash flow statements, are prepared to assess the project's financial viability.8. Risk Management: Identifying and Mitigating Potential RisksThis section focuses on identifying potential risks and developing strategies to manage and mitigate them. Itincludes risk assessment, risk prioritization, contingency plans, and insurance considerations. Effective risk management is crucial for the successful implementation ofthe business project.9. Implementation Timeline: Setting a Schedule forProject ExecutionThe implementation timeline outlines the key milestones and deadlines for the project's execution. It includes a detailed schedule of activities, responsible parties, and dependencies. This section ensures a systematic and timely completion ofthe project.10. Conclusion: Summing Up the Business ProjectThe conclusion sums up the main points of the businessproject and highlights its potential for success. Itreiterates the goals, strategies, and outcomes mentioned earlier. This section also emphasizes the importance of continuous evaluation and adaptation for the project's long-term growth.。
商业计划书 英文版
商业计划书英文版Business Plan1. Executive SummaryOur business, XYZ Corporation, aims to provide innovative and sustainable solutions in the technology industry. Our products and services include software development, IT consulting, and cloud solutions. We are committed to delivering high-quality solutions that meet the needs of our clients while also minimizing our impact on the environment.2. Company DescriptionXYZ Corporation is a technology company headquartered in [location]. Our team consists of experienced professionals with a strong background in software development and IT consulting. We are dedicated to staying abreast of the latest trends and advancements in the industry to ensure that our clients receive the most cutting-edge solutions.3. Market AnalysisThe technology industry is rapidly growing, with a constant need for innovative solutions. Our target market consists of small to medium-sized businesses in various industries, such as e-commerce, healthcare, finance, and manufacturing. These businesses often struggle to keep up with the ever-changing technological landscape and require assistance in implementing and managing their IT infrastructure.4. Competitive AnalysisWe understand that the technology industry is highly competitive.However, we believe that our unique approach and sustainable practices set us apart from our competitors. Our commitment to environmentally friendly practices aligns with the growing awareness and demand for green solutions in the market.5. Marketing and Sales StrategyTo reach our target market, we will employ a multi-channel marketing approach. This will include online advertising, social media campaigns, participation in industry conferences and trade shows, and networking events. We will also leverage our existing professional network to generate leads and referrals.6. Product Development and ImplementationWe will constantly research and develop new software solutions to meet the evolving needs of our clients. Our team will work closely with our clients to ensure an efficient and seamless implementation process. Additionally, we will provide ongoing support and maintenance to guarantee the optimal performance of our solutions.7. Financial ProjectionsWe have projected the following financials for the next three years: - Year 1: Revenue of $500,000, with a net profit of $100,000.- Year 2: Revenue of $800,000, with a net profit of $150,000.- Year 3: Revenue of $1,200,000, with a net profit of $200,000. 8. Operations and ManagementWe have a dedicated team of professionals who will oversee the day-to-day operations of the company. Each team member brings a unique set of skills and expertise to ensure the smooth running ofthe business. Our management team will continuously monitor the market and industry trends to adapt our strategies and offerings accordingly.9. Sustainability and Corporate Social ResponsibilityAt XYZ Corporation, we are committed to minimizing our impact on the environment. We will implement green practices, such as reducing paper waste, recycling electronic devices, and promoting remote work to decrease our carbon footprint. We will also actively participate in community initiatives and support local charitable organizations.10. ConclusionXYZ Corporation is poised to become a leader in the technology industry by providing innovative and sustainable solutions. With a dedicated team, a strong client base, and a commitment to environmental responsibility, we are confident in our ability to achieve our financial and strategic goals.。
商业计划书模板范文英文
商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。
商业计划书模板(英文版)
Business Plan Template (English Version) Executive SummaryThe executive summary is the first section of the business plan and provides a high-level overview of the key components of the plan. It should summarize the business idea, the market opportunity, and the company’s goals and objectives. It should also highlight the financial projections and the key management team members.Company DescriptionThe company description section provides an overview of the company, including its history, current operations, and future goals. This section should include information about the company’s legal structure, location, and ownership. It should also describe the company’s products or services, target market, and competition.Market AnalysisThe market analysis section should provide a detailed analysis of the target market, including size, demographics, and buying behavior. This section should also include a competitive analysis, whichidentifies and describes the key competitors and their strengths and weaknesses.Products or ServicesThe products or services section should provide detailed information about the company’s offerings, including their features, benefits, and pricing. It should also describe the company’s unique selling proposition (USP) and how it differentiates the company from its competitors.Marketing and Sales StrategyThe marketing and sales strategy section should outline the company’s approach to promoting and selling its products or services.This section should include information about the c ompany’s target audience, marketing channels, and sales approach.Financial ProjectionsThe financial projections section should provide a detailed overview of the company’s financial performance, including revenue, expenses, and profits. It should also in clude information about the company’s funding requirements, capital structure, and sources of funding.Management TeamThe management team section should provide information about the company’s key management team members, including their roles and responsibilities. It should also include their relevant experience and qualifications.ConclusionThe business plan template provides a comprehensive framework for creating a business plan that will help you achieve your goals and objectives. By following this template, you can ensure that your business plan is complete, well-organized, and presents a compelling case to investors and other stakeholders.。
创业商务计划书英语版范文
创业商务计划书英语版范文1. Executive SummaryIntroduction:XYZ Company is a startup business in the field of fashion retail, located in a prime locationin downtown area. Our main goal is to provide high-quality fashion products to our clients at an affordable price, with a focus on customer satisfaction and brand loyalty. We aim to become a leading fashion retailer in the market through our unique product offerings and exceptional customer service.Mission Statement:Our mission is to deliver fashion-forward products to our clients, while maintaining a strong focus on customer satisfaction and loyalty. We pledge to provide a unique shopping experience that distinguishes us from our competitors and sets us apart in the market.Vision Statement:We envision XYZ Company as a well-established fashion retailer, known for its high-quality products and exceptional customer service. Our goal is to become a household name in the industry, recognized for our innovative approach to fashion retail.2. Business DescriptionProduct/Service Offering:At XYZ Company, we offer a wide range of fashion products, including clothing, accessories, and footwear. Our product line is carefully curated to reflect the latest trends in fashion, ensuring that our clients have access to the most up-to-date styles and designs. We also offer personalized styling services to help our clients create a unique look that suits their individual taste and preferences.Target Market:Our target market consists of fashion-conscious individuals, aged 18-40, who are looking for high-quality fashion products at an affordable price. We aim to cater to both men and women, with a focus on providing a diverse range of styles and designs to suit different tastes and preferences. Our target market also includes fashion influencers and trendsetters, who can help promote our brand and increase our reach in the market.Competitive Analysis:The fashion retail industry is highly competitive, with many established brands and retailers vying for market share. However, we believe that XYZ Company can differentiate itself from its competitors through its unique product offerings and exceptional customerservice. By focusing on delivering high-quality products and personalized styling services, we aim to attract and retain a loyal customer base that values both style and affordability.3. Market AnalysisIndustry Overview:The fashion retail industry is a multi-billion dollar industry, with a growing demand for fashion products among consumers worldwide. The industry is characterized by rapid changes in fashion trends and styles, making it crucial for retailers to stay ahead of the curve and offer a diverse range of products to cater to different tastes and preferences. Despite the competitive nature of the industry, there is still ample opportunity for new entrants to carve out a niche and succeed in the market.Market Trends:Some of the key trends driving the fashion retail industry include the rise of e-commerce, the popularity of athleisure wear, and the growing demand for sustainable and ethically-produced products. Consumers are increasingly shopping online for their fashion needs, making it essential for retailers to have a strong online presence and e-commerce platform. Athleisure wear, which combines comfort and style, has also become a popular trend among consumers, with many retailers now offering athleisure collections to cater to this growing demand. Finally, there is a growing awareness among consumers about the environmental and social impact of the fashion industry, leading to a demand for sustainable and ethically-produced products.Market Size:The fashion retail industry is a multi-billion dollar industry, with a projected annual growth rate of 5% over the next five years. The industry is expected to continue to grow as consumer demand for fashion products remains strong, driven by factors such as changing fashion trends, social media influence, and increasing disposable income. With the right marketing strategy and product offerings, XYZ Company can capitalize on this growth and establish itself as a leading fashion retailer in the market.4. Marketing PlanMarketing Strategy:XYZ Company's marketing strategy will focus on building brand awareness, attracting new customers, and retaining existing customers. We will utilize a mix of traditional and digital marketing channels to reach our target market, including social media, influencer partnerships, and targeted advertising campaigns. By creating a strong brand identity and promoting our unique product offerings, we aim to establish XYZ Company as a go-to destination for fashion-forward individuals.Sales Strategy:Our sales strategy will focus on providing exceptional customer service and personalized styling services to our clients. We will train our sales team to be knowledgeable about our products and trends in the fashion industry, so that they can provide expert advice and recommendations to our customers. By creating a personalized shopping experience that caters to the individual needs and preferences of our clients, we aim to build long-term relationships and loyalty with our customers.5. Operations PlanLocation:XYZ Company's flagship store will be located in a prime location in downtown area, with high foot traffic and visibility. The store will be designed to reflect our brand identity and showcase our product offerings in a stylish and inviting atmosphere. We will also have an online store to reach customers who prefer to shop online, providing a seamless shopping experience for our clients.Supply Chain Management:We will work with reputable suppliers and manufacturers to source high-quality fashion products for our store. By maintaining strong relationships with our suppliers and monitoring industry trends, we aim to ensure that our product offerings are always up-to-date and in line with the latest fashion trends. We will also implement a lean inventory management system to minimize costs and reduce excess inventory.6. Financial PlanRevenue Projections:XYZ Company's revenue projections are based on a combination of in-store sales, online sales, and personalized styling services. We expect to achieve steady growth in revenue over the first three years of operation, with a projected annual growth rate of 10% in the second and third years. By offering a diverse range of fashion products and personalized services, we aim to attract a loyal customer base and increase our revenue stream.Expense Projections:Our expense projections include costs related to inventory, rent, utilities, salaries, marketing, and other operational expenses. We have carefully budgeted for these expenses to ensure that we can cover our costs and generate a profit. By closely monitoring our expenses and implementing cost-saving measures where possible, we aim to maintain a profitable business model and achieve long-term success.7. ConclusionIn conclusion, XYZ Company is a startup fashion retailer with a unique product offering and a focus on customer satisfaction and loyalty. By providing high-quality fashion products,personalized styling services, and exceptional customer service, we aim to become a leading fashion retailer in the market. With a strong marketing strategy, sales strategy, and operational plan in place, we are confident that we can achieve our business goals and establish XYZ Company as a go-to destination for fashion-forward individuals. Thank you for considering our business plan.。
项目融资商业计划书英文
项目融资商业计划书英文Business Plan for Project FinancingExecutive Summary:Our company is seeking project financing for a new venture in the renewable energy sector. The project involves the development and construction of a solar power plant with a capacity of 50 megawatts. We have already secured the necessary land and permits for the project and now require funding for the construction and operational phases.1. Business Description:Our company, ABC Renewable Energy, is a leading playerin the renewable energy industry with a proven track record of successful project development and operation. Our team of experts has extensive experience in solar energy and we are committed to driving the transition to clean and sustainable energy sources.2. Market Analysis:The demand for renewable energy continues to grow as countries around the world seek to reduce their carbon emissions and transition to cleaner energy sources. The solar power industry, in particular, has seen significant growth in recent years and is expected to continue expanding in the future.3. Marketing and Sales Strategy:We plan to sell the electricity generated by the solar power plant to utility companies through long-term power purchase agreements. Additionally, we will explore opportunities to sell excess energy to commercial and industrial customers in the region.4. Operations Plan:The construction and operation of the solar power plant will be overseen by our experienced team of engineers and project managers. We have already established relationships with reputable equipment suppliers and construction firms to ensure the successful execution of the project.5. Financial Projections:We have conducted detailed financial projections for the project, taking into account the construction costs, operational expenses, and expected revenue from the sale of electricity. Our projections indicate strong financial performance and an attractive return on investment for our potential financiers.6. Funding Requirements:We are seeking a total of $50 million in project financing to cover the costs of construction and initial operation of the solar power plant. We are open to various financing structures, including debt, equity, and mezzanine financing, and are flexible in our approach to structuring the financing package.7. Risk Analysis:While the renewable energy sector offers significant opportunities, there are also inherent risks related to regulatory changes, technological advancements, and market competition. Our team has conducted a thorough risk analysis and has developed strategies to mitigate these risks.8. Conclusion:The development of the solar power plant represents a compelling investment opportunity in the rapidly growing renewable energy industry. With our experienced team,proven track record, and strong financial projections, we are confident in the success of this project and areseeking the support of potential financiers to bring this project to fruition.商业计划书-项目融资执行摘要：我们公司正在寻求项目融资，用于可再生能源领域的新项目。
商业计划书样本(英文版)
Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。
项目计划书英文
项目计划书英文Project PlanProject Title: New Product Launch1. Project BackgroundThe project aims to launch a new product in the market, which is an innovative gadget designed to enhance user convenience and productivity. The product has undergone extensive research and development, and is now ready to be introduced to the target audience. The project team will be responsible for planning and executing various activities to ensure a successful product launch.2. Project Objectives- To successfully launch the new product in the market within the specified timeframe- To create awareness and generate interest among the target audience- To achieve a certain level of sales and revenue within the first three months of the product launch- To establish a strong brand presence and gain a competitive advantage in the market3. Project Scope- Conduct market research to identify the target audience and market potential- Develop a product marketing strategy, including pricing,positioning, and promotional activities- Design and implement a comprehensive marketing campaign, including online and offline channels- Collaborate with key stakeholders, including suppliers, distributors, and retailers, to ensure product availability- Monitor sales performance and customer feedback to make necessary adjustments to the marketing strategy4. Project Deliverables- Market research report- Product marketing strategy document- Marketing campaign materials (print and digital)- Collaborative partnership agreements with key stakeholders- Monthly sales performance reports5. Project Timeline- Market research: 2 weeks- Product marketing strategy development: 1 week- Marketing campaign planning and execution: 4 weeks- Collaboration with stakeholders: ongoing throughout the project duration- Monitoring and adjustment of marketing strategy: ongoing throughout the project duration6. Project BudgetThe estimated budget for the project is $100,000, which will cover expenses related to market research, marketing campaign materials,collaboration with stakeholders, and monitoring activities. The budget will be managed by the project team and approved by the project sponsor.7. Project Risks and Mitigation Strategies- Market competition: Regular monitoring of competitors' activities and continuous improvement of marketing strategy to stay ahead in the market.- Product quality issues: Thorough testing and quality control measures before product launch to ensure customer satisfaction and minimize the risk of product recalls.- Market acceptance: Constant feedback collection from customers and timely adjustments to the marketing strategy based on customer preferences and needs.8. Project Team- Project Manager: Responsible for overall project planning, coordination, and execution.- Marketing Specialist: Responsible for developing and implementing marketing strategies and campaigns.- Research Analyst: Responsible for conducting market research and collecting relevant data.- Sales Representative: Responsible for establishing and maintaining relationships with key stakeholders.In conclusion, the project plan aims to successfully launch a new product in the market by implementing a well-thought-out marketing strategy and collaborating with key stakeholders.Through continuous monitoring and adjustment, the project team will strive to achieve the project objectives and establish a strong market presence for the new product.。
项目融资商业计划书英文
项目融资商业计划书英文In today's business environment, securing funding for a project is an essential step in its success. A well-crafted project financing business plan serves as the foundationfor attracting investors and lenders, ensuring that the necessary capital is raised to bring the project to fruition. This article explores the importance of a project financing business plan, its key components, and how to craft an effective one.The project financing business plan is not just a document outlining financial projections and requirements; it's a comprehensive roadmap that showcases the viability and profitability of the proposed project. It serves as a bridge between the vision of the project and the reality of funding, connecting the aspirations of the entrepreneurs with the interests of potential investors.At the core of the business plan is a clear and concise description of the project. This includes its objectives, scope, and expected outcomes. The plan should also detail the market analysis, highlighting the demand for the project, its competitiveness, and the potential for growth.Understanding the market landscape is crucial for investors to assess the risks and rewards associated with the project. Financial projections are another crucial aspect of the business plan. These projections should be realistic andwell-supported by data and assumptions. They should coverthe initial capital requirements, operating expenses, revenue streams, and profit margins. Investors will closely scrutinize these projections to evaluate the project's financial viability.Risk assessment and mitigation strategies are also essential components of the business plan. Projects often face various risks, such as market fluctuations, technological challenges, and regulatory changes. A comprehensive risk analysis, along with strategies to address and mitigate these risks, demonstrates the entrepreneurs' foresight and ability to navigate challenges. The presentation of the business plan is also vital. It should be professional, organized, and easy to understand. Visual aids, such as charts and graphs, can help convey complex financial data in a clear and engaging manner. Additionally, the use of language should be concise andspecific, avoiding jargon or overly technical terms that may confuse readers.In conclusion, a project financing business plan is a critical tool for entrepreneurs seeking funding for their projects. It serves as a comprehensive roadmap, outlining the project's viability, financial projections, market analysis, and risk assessment. By carefully crafting and presenting a business plan, entrepreneurs can increasetheir chances of attracting investors and securing the necessary capital to bring their projects to life.**项目融资商业计划书：成功融资的关键**在当今的商业环境中，为项目筹集资金是其成功的重要步骤。
英文商业计划书范文
英文商业计划书范文篇一：商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 MainStreetAnytown, USA -4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutive Summary ........................................... (1)Management ........................................ ................................................... ................................................... . (2)[Company] History ........................................... ................................................... .. (5)[Product/Service] Description ....................................... ................................................... . (7)Objectives......................................... ................................................... ................................................... .. (9)Competitors .......................................................................................... .. (10)Competitive Advantages ........................................ ................................................... .. (11)Innovation ........................................ ................................................... ................................................... . (13)Pricing ........................................... ................................................... ................................................... (14)Specific Markets ........................................... ................................................... (15)Growth................................................... . (16)Market Size and Share ............................................. ................................................... (17)Targeting New Markets ........................................... ................................................... . (18)Location .......................................... ................................................... ................................................... .. (19)Manufacturing Plan .............................................. ................................................... . (20)Research & Development ....................................... (21)Historical Financial Data .............................................. ................................................... .. (22)Proforma Financial Data .............................................. ................................................... .. (23)Proforma Balance Sheet ............................................. ................................................... (26)Cost Control ........................................... ................................................... ................................................... (27)Effects of Loan or Investment ........................................ ................................................... (28)Attachments ....................................... ................................................... ................................................... . (29)3Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the pastfew years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3$375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience inthe widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。
Businessplan英文版商业项目计划书
Businessplan英文版商业项目计划书Business planfor the pet marketMiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1. Introduction2.Current marketing situation3. Swot analysis4. Objectives5. Marketing strategy6. Action programmes7. Budget8.Control9.Conslusion1. Introduction1.1OrganizationHeadquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employeesChain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group2.Current marketing situationPet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular "pet of the Wind", the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs2.1 The macroenviroment2.1.1 the global status of the pet industryWith the increasing living standards in China, pet gradually become closerand closer companion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the family. In an increasingly competitive social environment, your pet's lovely and lively as is in the tension of modern life, the human sending loneliness, increase the fun and ease the pressure.2.1.2 Analysis of China's pet industryChina has 1.3 billion population, and has farmed since ancient times, a traditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150billion yuan, but China's current development level of the pet market not in the true sense, with the world,In the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative consumer market research institutions began to pay close attention to China's pet industry. A survey shows that Chinese pet total of 8 years in 1999-2007 increased by nearly 500%, according to incomplete statistics, China's current pet dogs, cats and other types of pets for more than 200 million total in 2015, the the figure will reach 500 million. In 2008, the pet industry's annual output of about 200 billion yuan, an annual growth rate of over 30%, accounting for 60% of the share of the world, this transcript have benefited from China's major pet products industry, a complete industrial chain. 2010, pet industry's annual output value will be 400 billion yuan.International experience shows that when the state 3000-5000 U.S. dollars per capita GDP reached, it will drive the country into the pet market high-speed development period, currently China's eastern coastal areas in some cities per capita GDP has reached the above-mentioned standards; the international pet industry, part of the data shows that pet the economy of the country's total share of GDP has reached 6 percent in the United States, the European average of 3% -4%, Japan has also reached 2%, while in China, the figure was only 0.4%. With China's rapid economic development and people's consumption concept of continuously updated for the pet industry will provide opportunities forhigh-speed development, and is bound to lead to pet's economic boom.2.1.3 Analysis of the international pet tradePets in the developed countries as an industry have Yierbainian history, formed a breeding, training, supplies, appliances, medical, medicine, trade, industrial chain. Strict laws and regulations, not only in the management of specific responsibilities, the government and pet organizations complement each other, and the pet industry in a systematic and standardized run, forming a part of the national economy.Overseas, the "pet economy" is a huge industry. In 2001, the pet for the creation of the U.S. economy of 276 billion dollars in spending, theU.S. pet insurance industry in each year revenues of up to 40 million; in Sweden, or even 57% of dog owners who purchased their own dog pet insurance; Germany 17% of the annual national income comes from Kennel; in Australia, the pet industry with more than 30000 employees, and create nearly 6% of the gross domestic product ......The international pet market has gradually matured, keeping pets has become the country's economic strength, a sign of social well-developed. Pet of the world economy, promote the rapid development of the rapid development of related industries, and gradually standardized, standardization and internationalization. The number of pets, pet the economy to benefit from rapidly rising year by year. People pampering their pets to promote sales of pet supplies and pet services industry gradually grow, pet economy, pet food sales, pet supplies, pet grooming shops, pet hospitals and other produce rapid succession of new industries grew up, pet market has become increasingly strong. To pet food, for example, North America (mainly the United States) is the largest region of all pet food consumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main consumer market is also the consumption of dog food and cat food The second-largest market. In which the United States and Japan in the pet's economic growth is particularly prominent.Many people in the pet dogs who spend their own money than the body gets. This includes pet food, toys, furniture, paid to the dog-walking people, modified dog beauticians, and pet therapists and all other sectors. "Pet craze" flourished, from which derived the "pet economy" are thriving.2.14 The analysis of the domestic macro economic environmentIn the marketing environment in China at present,the pet industries still in the emerging stage.From the year of 2007,many international authority of the consumer marketing research agencies begin to pay close attention to Chinese pet industries.According to a survey,the total of Chinese pets are increase almost 500%,according to incomplete statistics,in our country the number of all kinds ofpets over 200 million.To the year of 2015,this number will be reach 500million.In 2008,the GDP of the pets industries is 20 billion yuan,the annual growth rate over 30%,is about the 60% shares in the world’s pet industries.This major benefit from the complete chain of pet product industries.Forecast in the year of 2010,the GDP of pet industries will be 40 billion yuan.In nowadays,pet economic is account 0.4% in our GDP.In the pace with our high-speed development of economic and the people’s updated consumption concept,will provide the opportunity of the high-speed development in pet indusries,and these industries are bound to lead a fever of pets economic.2.15 The analysis of the investment in fixed assets historical changes in trackSet up a pet hospital need 400 thousands yuan,but,after open the hospital,must be refinement.If the complete in-depth will need about 600 thousands yuan..Set up a small pet store,need the same funds with the hospital.In the national,the actual growth rate of investment in fixed asset is 8% over the basement in 2008,the consumer base is stable.2.16 The analysis of macro-economic development forecast in 2009The contraction of domestic economic is expected to ease.After Financial Crisis,in our country,the worsen export and the investment slowdown lead to the GDP short-term decline in,enterprise performance still worsen.But the loose monetary policy and expansion policy sharp cut provide the chance of down cushion for economic.In the short term,the stock digestion will be the end,and provide a chance in the future chain to enhance.2.1.7 Department in charge of the pet industry1. Animal epidemic prevention supervision institutions2. Business Management3. Animal Medical institutions2.1.8 Industry Management System1. Registration and approval system2. Dog licensing system3. Immunization and special system of governance2.1.9 Pet industry's major regulatory and industrial policy1.Everyone who is based on profit for the purpose of operating to register the sale of pets, breeding or a foster child should be first to ask the municipality, county (city) competent authority for a license and receive the business licenses according to the law.2. When set up an animal hospital，you should have three or more registered veterinary practitioners and registered veterinary assistant practitioners; when set up animal clinics, you should have two or more registered veterinary practitioners and veterinary assistant practitioners .3. The owner should provide necessary medical care，when the animals were injured or sick. The animal’s medical and surgery should be based on its health or management needs, implemented by a veterinarian.4. The animal’s hospital have responsibili ty for the lives of pets. In order to ensure the quality,you should not accept private drugs or drugs of unknown.You must get the medicine from the informal drug wholesale market.5. No one can abuse, harass, or hurt others animals for no reason.6. The ow ner should prevent their animals against others’ life, property, liberty, body or tranquility for no reason.7. When transporting animals，you should pay attention to their food, drinking water, environmental, drainage and security. You should make sure your animal avoid suffering, shocking, or injuring.2.2 The microenviroment2.2.1. Market: Our main senior housing residents, fashionable young man, loneliness, main links have pet market, care, hairdressing cleaning, etc.2.2.2. Customers: Investigation shows, 60% of pet owners have been or are going to their pets makeover, such as "the beauty care, fur." While 28% of pet owners say no, if the good effect can try, Only 15 percent of insufficient opposed pets.. The brand image, product and service quality, the marketing environment factors may affect the customers to buy.2.2.petitors: Send multiple is our biggest competitor, it is the Chinese professional pet interlinks orgnaization, have practical strong, and the system of the pet shop chain operation management concept. The existing sent more than 160 multiple pet stores in China, is the most pet store pet chain stores. It has many domestic and international famous brands, the national agency for a million responsible for product priced straight, below the market price of 5-20, let every franchisees can be more competitive advantage, and with more than for each big supply of the manufacturer signed promotional activities.3.Swot analysisSTRENGTHS1. Complete Facilities，Professional researchers，Strong technical force2. In the senior site area，Close to consumers3. Low purchasing In Yiwu wholesale market，there is a significant cost advantages4. Franchise operation, easy to produce positive effects of economies of scale5. Success of financing policies, ensure adequate funding sources WEAKNESSES1. Chain information‵s slow circulation2. Without own distribution channels3. Personnel of high quality requirement, the clerk recruit enough4. Lack of core competitive products5. Individual chain is mismanagement, affect the company brand imageOPPORTUNITIES1. Markets are not perfect, there are a great development space2 .There are many self-employed in market，chain have brand advantage3. Consumers have a new demand, The new market gradually formedTHREATS1. In the development of the market, Increasing competition, The market share is divided2. pet supplies’ alternative products are increasing3. Due to the outbreak of Influenza epidemic, government publish relevantly restrictive policies4. Customers’ preference change4. Objectives4.1 Objectivesfirst,we will open XingLong pet service station to serve the pet dogs and cats of the residents living in high-class apartment in Nanning,then,after we improving skills and accumulating capital gradually,we'll be able to provide the corresponding service to other kinds of pet.We'll open XingLong pet happy station and use the experience of the spot to promote the work in the entire area.after the pattern being mature,we will extend this pattern to A-level cities like GuangZhou and ShenZhen etc.5. Marketing strategy5.1 Mission statementMission statement:committed to service of pets’cleaning ,nursing,beauty and so on.Protect the pets and the masters’healthy.5.2 Target marketpets of residents in the high-class apartment,of fashion pioneers and of the senior who are lonely.5.3 Positioningpet service,including Cleansing Care and Beauty etc. Our store is equipped with specialist dog training ground, Pet usage swimming pool, beauty salon and curing room. Especially, will cater a great staying to you love pet.5.4 Product and service(1) cleaning(2) Nursing(3) Beauty(4)marriage and mating(5) Jewelry Decoration(6) Toys(7) Photo Video(8) sale of small pets(9) Black Service: Pet Funeral train services ( funeral, specimens, cemetery, etc.)Photos of various pet shops, interior walls as a background, the entire store is designed to light-colored series mainly reflects the warm feeling of home. Each group has its own services in line with the studio, all the studio reflects the characteristics of simple and clear. Environment should be to choose a more quiet location.5.5 Pricing strategiesWe will make comprehensive use of cost-oriented and target profit law,1. Because our product positioning is high level urban white-collar crowd, so our pricing strategies with the target groups will be spending power, and some characteristics at the high level of services and products.2. Some common services and products that take full account of product market competition in the market situation and trend in specific marketing strategies, to develop a long-term price system. We will use cost-oriented method to set prices, and sometimes even at lower than the market average price, and strive to be able to get in the market, some market share.5.6 Distribution1. Only a level middlemen，Yiwu wholesale market。
商业项目计划书英语
商业项目计划书英语Business Project Proposal.1. Executive Summary.This comprehensive business project proposal outlines the vision, objectives, and strategic plan for a promising new enterprise. The project aims to capitalize on a growing market demand for innovative products and services, while leveraging state-of-the-art technology and a highly skilled team. The proposal details the market analysis, financial projections, and operational requirements necessary to bring this vision to fruition.2. Market Analysis.The target market for this project is characterized by a growing demand for quality products and services that offer convenience, efficiency, and affordability. Through meticulous market research, we have identified a gap in thecurrent market offering, which this project aims to fill. Our unique positioning and differentiated product/service offering will enable us to capture a significant market share.3. Company Overview.Our company is composed of a team of experienced entrepreneurs, industry experts, and technologyprofessionals who share a common vision disrupting of the market with an innovative offering. We have the necessary skills, knowledg.e It, combines and cutting resourcestoedge execute technology this with project a successfully user.-。
英文商业计划书范文
英文商业计划书范文Business Plan: A Business Plan for a Coffee Shop1. Executive SummaryThe objective of this business plan is to outline the strategy and financial projections for the establishment of a coffee shop, named "Coffee Bliss." The main goal of Coffee Bliss is to provide a cozy and inviting environment for customers to enjoy a high-quality coffee experience.2. Company OverviewCoffee Bliss will be located in a prime commercial area with high foot traffic. The coffee shop will offer a variety of specialty coffees, teas, pastries, and light snacks. The targeted customer base is young professionals and students seeking a relaxing atmosphere to socialize and work.3. Market AnalysisThe coffee shop industry is a growing market, with an increasing demand for high-quality coffee and unique experiences. Coffee Bliss aims to capitalize on this trend by providing exceptional coffee sourced from reputable suppliers and offering a welcoming ambiance.4. Competitive AnalysisCoffee Bliss will differentiate itself from competitors by focusing on customer service and quality. Our trained staff will provide personalized recommendations and ensure each cup of coffee is brewed to perfection. Additionally, the shop's interior design will create a cozy and aesthetically pleasing atmosphere, setting usapart from other coffee shops.5. Marketing and Sales StrategyTo attract customers, Coffee Bliss will implement various marketing strategies, including social media advertising, promotions, and collaborations with local businesses. The shopwill also offer loyalty programs and special discounts to encourage repeat customers. Furthermore, Coffee Bliss will organize monthly events such as coffee tasting workshops and live music performances to create a sense of community and attract new customers.6. Operational PlanCoffee Bliss will be a team-focused operation, with dedicated roles for different tasks such as brewing, food preparation, and customer service. The shop will source the finest coffee beans from reputable suppliers and train the staff in proper coffee preparation techniques. Additionally, we will maintain a clean and inviting atmosphere by implementing a regular cleaning schedule.7. Financial ProjectionsBased on market analysis and revenue forecasts, Coffee Bliss expects to generate steady growth in sales. It anticipates an initial investment of $150,000 and aims to achieve breakeven within the first 12 months of operation. The projected revenue for the first year is $300,000, with a 10% increase in subsequent years.8. ConclusionCoffee Bliss is positioned to become a prominent coffee shop in the area by offering high-quality coffee, excellent customer service,and a cozy ambiance. With an efficient marketing campaign and a strategic operational plan, the coffee shop aims to generate steady revenue and create a loyal customer base.。
商业计划书模板范文英文
商业计划书模板范文英文Business Plan Template.This business plan template is designed to help you create a comprehensive and effective plan for your business. It includes all of the necessary sections to help youdefine your business, market, and financial strategy.1. Executive Summary.A brief overview of your business and its key goals.2. Company Description.A detailed description of your business, includingits history, mission, and vision.3. Market Analysis.A comprehensive analysis of your target market,including its size, demographics, and buying habits.4. Competitive Analysis.An analysis of your competitors, including their strengths, weaknesses, and market share.5. Marketing Plan.A detailed plan for how you will market your products or services.6. Operations Plan.A description of how your business will operate, including its day-to-day operations and its production process.7. Management Team.A description of your management team, including their experience and qualifications.8. Financial Plan.A detailed financial plan, including your income statement, balance sheet, and cash flow statement.9. Appendix.Any supporting documents, such as market research or financial statements.中文回答：商业计划书模板。
商业计划书英文可编辑模板(Business Plan)
[YOUR COMPANY NAME]BUSINESS PLAN[YOUR NAME][YOUR TITLE][YOUR ADDRESS][YOUR ADDRESS 2][YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [COUNTRY][YOUR PHONE NUMBER][*************************][YOUR WEBSITE ADDRESS][DATE]Table of ContentsStatement of Confidentiality & Non-Disclosure3 Executive Summary4 Business Description4 Products and Services4 The Market4 Competition5 Operations5 Management Team6 Risk/Opportunity6 Financial Summary6 Capital Requirements7 1. Business Description9 1.1 Industry Overview9 1.2 Company Description9 1.3 History and Current Status10 1.4 Goals and Objectives10 1.5 Critical Success Factors10 1.6 Company Ownership111.7 Exit Strategy112. Products / Services12 2.1 Product/Service Description12 2.2 Unique Features or Proprietary Aspects of Product/Service13 2.3 Research and Development14 2.4 Production142.5 New and Follow-on Products/Services153. The Market16 3.1 Industry Analysis16 3.2 Market Analysis183.3 Competitor Analysis204. Marketing Strategies and Sales23 4.1 Introduction23 4.2 Market Segmentation Strategy23 4.3 Targeting Strategy23 4.4 Positioning Strategy24 4.5 Product/Service Strategy24 4.6 Pricing Strategy25 4.7 Distribution Channels26 4.8 Promotion and Advertising Strategy26 4.9 Sales Strategy274.10 Sales Forecasts285. Development29 5.1 Development Strategy29 5.2 Development Timeline29 5.3 Development Expenses296. Management30 6.1 Company Organization30 6.2 Management Team30 6.3 Management Structure and Style31 6.4 Ownership316.5 Board of [Advisors OR Directors]327. Operations33 7.1 Operations Strategy33 7.2 Scope of Operations33 7.3 Ongoing Operations33 7.4 Location33 7.5 Personnel35 7.6 Production35 7.7 Operations Expenses36 7.8 Legal Environment36 7.9 Inventory37 7.10 Suppliers377.11 Credit Policies378. Financials39 8.1 Start-up Funds40 8.2 Financial History and Analysis (current businesses only)40 8.3 Current Financial Position (current, takeover or franchise businesses only)40 8.4 Operating Forecast41 8.5 Break-Even Analysis41 8.6 Balance Sheet42 8.7 Income Statement428.8 Cash Flow429. [Offering OR Funding Request]43 9.1 Offer43 9.2 Capital Requirements43 9.3 Risk/Opportunity43 9.4 Valuation of Business449.5 Exit Strategy4410. Refining the Plan45 10.1 For Raising Capital4510.2 Refine According to Type of Business4511. Appendix47Statement of Confidentiality & Non-DisclosureThis document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent.[YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.Executive SummaryThe executive summary will provide readers and potential investors a brief yet dynamic description of the key components of the business plan. To make sure it is clear and comprehensive, it is often the last section to be written. A first-time reader should be able to read the summary by itself and know what your business is all about. The summary should stand-alone and should not refer to other parts of your business plan.The summary, between one to three pages in length, will motivate readers to continue reading the remainder of the business plan in more detail.The summary should include the following subsections:Business DescriptionProvide a brief description of your company. The opening paragraphs should introduce what you do and where. From this section, the investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will operate. The legal form of the business such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship should be stated as well as the objectives of the business via a mission statement that clearly states the business' purpose and values. Include a vision statement as well as where you see the business in five to ten years. Be sure to answer the following questions that are usually asked by potential investors:•What form of business are you in?•What type of business is it (e.g. manufacturing, consulting, reselling, services)?•Is it a new business, a takeover, a franchise?•What is your product or service?Products and ServicesThis should include a very brief overview and description of your products and services, with emphasis on distinguishing features. Be sure to answer the following questions that are usually asked by potential investors:•How will the products be made or the services performed?•What will they do for the customers/clients?•What is different about the product or service your business is offering?•What value do you add to your product?•What is it that separates your company from the rest of the pack?•Is your product or technology proprietary, patented, copyrighted?The MarketProvide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. It is important to reference credible sources and include the name of your source(s) of information along with a date. Indicate how you will market the products/services and which channels will be used to deliver your products/services to your target market(s) (i.e. website, direct sales force, Value Added Resellers, channel partners, etc…). Be sure to answer the following questions that are usually asked by potential investors:•What are the key drivers, trends, and influences in the market?•To whom do you market your products and services?•How will you educate your customers to buy from you?•Who is your target market?CompetitionIt is important to show the reader that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sureto answer the following questions that are usually asked by potential investors:•Is your service better, faster, cheaper and if so why?•Is your advantage a temporary “window” and are there steps you can take to protect your position?•What have you learned from the competition? From their advertising?•How is their business currently? Steady? Increasing? Decreasing?You may also wish to include the following table:Main CompetitorsOperationsOperations is defined as the processes used to deliver your products and services to the marketplace and can include manufacturing, transportation, logistics, travel, printing, consulting, after-sales service, and so on. This section should briefly outline how you will implement all of the above and include a brief description of the organizational structure and the expense and capital requirements for operation. Besure to answer the following questions that are usually asked by potential investors:•Are your staffing requirements on par with the rest of the industry, is your pay and benefits package appropriate?•Have you considered the possibility of a unionized staff?•Have you contacted suppliers and distributors and decided which you will choose?•Do you have insurance? If so, does it provide adequate coverage?•Have you prepared a contingency plan if some difficulties should occur?•What facilities and equipment do you require? How much does they cost?•What inventory will you have on hand? Where will you keep it?Management TeamThe quality of a company’s management team is one of the best predictors of success, thus investors will look very closely at the individuals who will be managing the company. The ideal scenario is that senior managers have previously started and successfully managed companies in the same business. If your management team cannot show this kind of background, you should emphasize the previous relevant experiences of the team. Mention past experience, education, positions held and milestones achieved. Be sure to answer the following questions that are usually asked by potential investors: •Can the current management team reach the desired goals set by the business?•What about the future needs of management, will you hire new team members? What if a member of your management team leaves?•What is the chain of command?•Why did your current management leave their previous position?•What will be the main duties of each individual member of management?Risk/OpportunityRisks are a part of any business, especially a new one. In this section, it is important to show potential investors and loan officers you have taken into consideration the risk involved with starting or expanding your venture. Illustrate the market, pricing, product, and management risks as well as how you plan to overcome these risks.Convey to the investor that the company and product/service truly fills an unmet need in the marketplace. Describe and quantify the opportunity and where you fit. Explain why you are in business along with the reasons why you will be able to take advantage of this opportunity. Be sure to answer the following questions that are usually asked by potential investors:•Have you considered all the possible risks involved?•Does your business have a contingency plan in place for all of the risks mentioned?•What makes this opportunity unique?•What are the financial risks for your business? How will these risks be minimized?•What is the worst-case scenario? How will your business handle it?Financial SummaryThe financial section of the business plan will help you and potential investors (or loan officers) estimate how much money will be required and how much profit and sales will be generated. This process will force you to think through the various scenarios that may arise through the course of business and the respective responses to each. Be sure to answer the following questions that are usually asked by potential investors:•Have you stated your break-even point?•What are the potential problems you are certain your business will face and what are the solutions to these problems?•Are the balance sheet and income statement completed for five years?This table should include a recap of your income statement:This table should include a summary of your balance sheet:Financial SummaryCapital RequirementsClearly state the capital needed to start or expand your business. You should have a very clear idea of how much money you will need to operate your business for the first full year. If possible, summarize how much money has been invested in the business to date and how it is being used. Describe why you need the funds and why the opportunity is exciting. Keep in mind that one of the most common causes of new business failures is under-capitalization. Investors and loan officers want to know when they will get their money back, so be sure to explain how and when they will recoup their investment or when you will repay the loan. If the loan for initial capital will be based on security instead of equity, you should also specify the source of collateral. The following tables are useful to portray the sources and uses of funds:Source of funds:Use of funds:Executive Summary checklist:•Does your Executive Summary capture the essence of your business plan?•Does your Summary sell your distinctive competence for executing the plan?•Does it sell your strategy for success?•Does it stand-alone from your business plan (without reference to the business plan)?•Is your Summary short, clear and exciting? Does it make the reader want to dive into the complete plan for more details?•Do you cover all of the main elements of your plan (Business Description, Products and Services, The Market, Competition, Operations, Management Team, Risk/Opportunity, Financial Summary and Capital Requirements)1. Business DescriptionThe business description is a brief (one or two page) description of the company you have founded or are about to found. This section will be broken down into subsections and should give your reader a good idea of where you are, how you have gotten there and where you foresee your business in the future.Answer the following questions in one or two paragraphs:•What is the name of your company? Where is it located?•Will it be a sole proprietorship, partnership, or corporation?•Does your company currently exist, or will it be forming?•What is your current stage? (Idea stage, start-up, expansion, etc.)•Has the product been tested, lease signed, suppliers arranged, staff hired, etc.?•How will it be organized?•What is the size of the company? (Sales volume, number of employees, size of facilities, etc.) •Why should an investor put money in your hands?•To whom do you market your products? What is your target market?•What changes do you foresee in your industry, and how will your company respond to them? The Business description should include the following subsections:1.1 Industry OverviewOften neglected in many business plans, an industry overview will provide potential investors or loan officers information on the industry that you are entering or already have a stake in. The industry overview should begin with the current situation of the industry and the future of the industry. Where possible, provide information on all the markets in the industry, including the positive or negative affect new products and developments will have on your particular business. When writing this section it is very important to state or footnote the source of any information and data you have used. Investors and loan officers will want to know how reliable and accurate the information you have provided really is.1.2 Company DescriptionStart with the legal name of your business and state the legal form such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship. State whether the business is a new business, expanding business, or a takeover of an existing business. Next, explain the actual business you are in, this will include describing the manufacturing of any product, provision and delivery of any service, and so on. State where your primary office will be located as well as any other facility that your business will operate in and then explain the reasons for that specific location. Give the actual size of each office and/or facility and along with a description of how each will be used and the duration in number of years these facilities will be adequate for operating the business (i.e. number of years used for amortization of their cost).If your company uses any controlled substances in the manufacturing process or delivery of service be sure to list them along with the jurisdiction of the government agency associated with them. Be sure to indicate that you have obtained the necessary permits/licenses and what are the agencies that regulate them.Mission StatementYour mission statement is a short inspirational statement of the vision and goals you have for your company. Be sure that your mission statement is concise, content rich, and that it excites your readers. Your mission statement should address, but is not limited, to the following elements:•Nature and philosophy of the company•Quality, price, service, customer relationships, management style, employee relations•Corporate culture, image•Social and community image•Growth and profitability goals1.3 History and Current StatusSummarize the history and current status of your company. If your company is just forming, clearly explain how you came up with the idea to start your business and how you and your partners have met.If your business is already in operation, state how long you have been in business. Do you have anything to say about previous owners, successes, failures, lessons learned, reputation in community or sales and profit history? Discuss significant past problems and how you survived them.1.4 Goals and ObjectivesIn this section, explain in simple terms the objective of your business in a single paragraph. Express your company's objectives by answering the following questions:•What are your plans for the future of the business?•What are your ambitions for the company?•Are you developing growth strategies? If so, how fast do you think you will grow?•Do you plan to increase production, diversify, or eventually sell the business?•Explain your short- and long-term goals for the company.•What are your time frames for reaching different goals?1.5 Critical Success FactorsSeparate from the Goals and Objectives section, the critical success factors identify what needs to be in place or managed in order to accomplish the objectives. Questions to address are:•What factors will make this business a success?•What are the internal and external elements that have an immediate and direct impact on your business? How are you prepared to deal with them or make them happen?•What are your major competitive strengths?•If you are asking for funding, go on to explain how the new capital will help you successfully meet your upcoming challenges.1.6 Company OwnershipThis section will identify the owners of the business and should address the following: •Who are the owners? How much of the shares do they own?•Who are the people in the management team?•List the name of the individual and the position held•Describe the owners' plan for succession. Who takes over after you retire?Use the following table to clearly show how the ownership will be broken down:Ownership of Company1.7 Exit StrategyThis is where you explain to investors how they will get their money back, what you are anticipating they will recover in excess of their investment and in what time frame. Possible exit strategies can include: •The sale or merger of your company• A management buyout•An IPO or private placement2. Products / ServicesThis section is a detailed description of the products and/or services you will be selling or providing. Since the reader may not be familiar with your product/service, make sure to explain and describe it carefully. Begin to sell your idea by generating some excitement about it. Be honest about capabilities. When potential investors have finished learning about your product or service, they should be enthusiastic about reading the marketing and financial details of your venture.Try to describe the benefits of your goods and services from a customers' perspective.Make sure to include technical specifications, drawings, photos, sales brochures, and other items that you deem appropriate in the appendix.In a few paragraphs, answer the following questions:•What exactly is your product or service?•What marketplace needs does your product address?•Who will purchase it?•How will your product or service benefit the customer? What are its features?•How does your product work or how is the service used?•Which after-sales services are provided? (e.g. delivery, warranty, support, follow-up, or refund policy)•What proprietary rights do you have to the product/service? Patents, copyrights, trade secrets, non-compete agreements? Other proprietary knowledge or skills?•What is your pricing strategy?•What are the sales price, cost, and profit margin for each product line?•Which products/services are in demand?•What are your current sales?•What are the boundaries of your business?•Are there other vendors involved and if so who and where do they fit?•What is included in the product's bill of materials? (Major components only)•Are there any current/potential component supply problems?The Products/Services section should include the following subsections:2.1 Product/Service DescriptionBegin by stating your [YOUR COMPANY NAME] and the product or service you provide. List allproducts/services in order of highest to lowest sales or importance of product line. If possible, try to refer potential investors and loan officers to patents, diagrams, product displays, or other supporting material. For each product/service, describe the main features and benefits. State at what stage of growth your product/service is in [introductory, growth, maturity] and when you initially developed your product/service. When possible, provide a historical summary of product developments, introductions, and improvements up to the time of the business plan in a table.Existing Products•How is your product different from the competition? Compare capabilities, strengths/weaknesses, and characteristics of your product to that of competitors.•Are your products currently up to date? If not, how and when do you plan to update them?•Include the sales price, costs and profit margin for each product line•Who are your current customers?Description of the Products•General concepts•Specific features•The cost and labor of production methods•In what stage of development are the products?•Product liability considerations?•What is your pricing strategy?Description of the Services•What are the services offered?•What is your pricing strategy?•What is unique about your service?•Does your service create a competitive advantage?Stage of DevelopmentBriefly describe the current status of your product or service:•Where is the product in its lifecycle (early, growing, mature, declining)?•Is it ready for the market, or is it in development?•What obstacles remain?•What is the timeframe for introducing these products to the market?•How up-to-date are your products? Address potential obsolescence or losses of market share.•Has your product been tested / evaluated and if so, where, when and what were the results.2.2 Unique Features or Proprietary Aspects of Product/ServiceIn this section you will show how your product or service is unique. Explain the unique value-added characteristics of your product line or service and how these value-added characteristics will in turn give your business a competitive advantage.Begin by stating why your business is unique (e.g. patent, secret ingredient, new production process, unmatched know-how). Explain how the competition may provide a similar product/service but provide the reasons why your business is able to differentiate itself in the market.Be sure to give the details on any patents you have applied for, been granted, or been licensed. Provide a summary of the patent in the appendix. Point out your lead product/service and demonstrate how it addresses customer needs and benefits.2.3 Research and DevelopmentIf your business is big enough to have either a Research and Development department or employee, specify the people in charge and their major objectives. List what your Research and Development has accomplished in the past such as innovative products/services. Account for what has been spent in the past year in percentage of revenue or actual dollar amount. If there are any plans for the future, give the percentage of revenue or dollar amount that will be allocated and the duration of the plan.Selecting a product/service from idea to market can be a difficult task. It is a good idea to have criteria in place for deciding which product/service to move forward with. These criteria may include but are not limited to:•Relatively low investment requirements•Positive return on investment•Feasibility of development and execution•Uniqueness in the market•Relatively low risk•Timeliness of results2.4 ProductionThis section will give more details on how your product/service is manufactured or delivered. To better assist you in writing this particular section, a product-oriented approach and a service-oriented approach are provided.ProductThere are a number of things to address when your business is product oriented. First, state if your product(s) is manufactured in-house or assembled in-house from various vendors, then list the raw materials, sub assemblies, or components used for your product. Identify where you purchase your materials or any manufacturers you may use for sub assembly.List the critical factors in the production of your product.Specify and explain capital equipment, material, and labor requirements. Are the above items readily available? Do you have multiple supply sources? List inventory requirements, quality, and technical specifications, and hazardous materials.ServiceService-oriented businesses will address issues in a different manner. Anyone operating a service-oriented business will state if his or her service is provided by internal staff or subcontracted to field consultants. If there are procedures for delivering the service it will be described in this section.List the critical factors for the delivery of service.Specify if there will be a particular service level that has to be maintained and how you will maintain these levels.2.5 New and Follow-on Products/ServicesAs your business expands, there will come a time to launch new products and services. If you already have new products in mind, point them out in this section. Specify whether they will be an extension of an existing product or completely new products. Your plan should include when and how you will launch the product/service (e.g. at major trade shows, industry events, through free samples, contests, etc.). Provide a target introduction date for the product/service.Future Products•Are there plans for future or next generation products? If so, what and when?•Are these new products included in your revenue and cost projections?Market ComparisonIn one or two paragraphs, position your new product or service in its marketplace:•Who are your principal competitors?•What are their products?•Why is your product/service superior and how is it different?•What is unique about your product/service?3. The MarketThe success of many new ventures is often determined by how well they have prepared this section of the business plan. The section itself should be broken down into subsections for industry analysis, market analysis, and competitor analysis. To properly write this section of the business plan, conducting or gathering market research is very important. It is for this reason that we have supplied a short segment on Market Research before the subsections.Why do market research?Every business can benefit from doing market research to ensure it is where it wants to be. Use the business planning process as your opportunity to uncover data and question your marketing efforts. Rest assured it will benefit your business in the future and is time well spent.There are two types of market research: primary and secondary.Primary market research involves collecting your own data. Some examples of primary research include using the Internet and yellow pages to identify your local, national, and global competition. Conducting surveys, group interviews, and focus groups to learn more about potential consumers and niches for your particular business. Paying for professional research could be hard for anyone starting a new business. However, there are a number of books on the market, which can show small business owners how to conduct effective research by themselves.Secondary market research involves using published information such as industry profiles, trade journals, newspapers, demographic profiles, magazines, census data, and books. This type of information is available from public libraries, industry associations, chambers of commerce, vendors who sell to your industry, business information centers, government departments, and agencies.The Market section should include the following subsections:3.1 Industry AnalysisThe industry analysis subsection should objectively describe the industry in which you will compete. The government and suppliers of equipment for your industry are great sources of information. Use the Internet to research stats and reports. When completed with this section, potential investors and loan officers should understand the dynamics, problems, and opportunities driving your industry.Try to find answers to the following questions:•How is your industry defined? What is its NAIC (North American Industry Classification) code?•How is the industry segmented? How are the segments defined?•What are current trends and important developments?•Who are the largest and most important players?•What problems is the industry experiencing?•What national and international events are influencing this industry?•What are growth forecasts?•What is the total estimated industry sales (i.e. current, 5-year, 10-year outlook)•Are there any general industry standards, benchmarks and performance requirements。
项目计划书模板英文版
项⽬计划书模板英⽂版Project Brief - Template1[TITLE]IntroductionBrief outline of any background to Project / (business / political) context. Include brief outline of rationale, who commissioned by,drivers etc. Where does it fit within wider DetcAim/VisionBrief description of the Aim or Vision of the Project (where appropriate link to Programme strategic vision)OutcomesBrief description of all key Project-level outcomes which will be / are required to achieve the aim / visionAlso statement of key benefits expectedScope:What is in the scope of the ProjectWhat is not in the scope of the ProjectObjectives, Outputs & Targets:What Objectives, Outputs and Targets will this Project deliver – include list key Deliverables and products (with date/s) Project Success CriteriaBy what / what criteria will allow us to confirm that the Project has delivered all of its Objectives, Outputs etc, etc – i.e. link to measures of achievement of objectives, outputs & targets?Key AssumptionsInclude details of any key Project-level assumptions made during1Notes:1. For ease of use, the completed document should ideally be less thanc.7-8 pages,but certainly no more than 10 (excluding Annexes).2. Template is based upon public sector experience of Department for Educationand Skillsplanning / on which plans etc are basedState level of confidenceConstraintsInclude any know difficulties / constraints (e.g. legislative compliance issues etc) that Project may well be liable to. External FactorsBrief descriptions as to what external factors (e.g. further Machinery of Government (MOG) changes / Government reform, No.10 scrutiny,Spending Reviews, Efficiency Review etc) that may impact on Projectscope etcAlso assess how and what you are doing may impact on externals Work Strands & Priorities:What are the key work strands, within the Project and who owns themWhat are the priorities for each(Inter)dependenciesAre there potential overlaps with other Delivery Programmes (or constituent Sub-Programmes or Projects) where ownership or issuesetc needs to be clear?Are there any interdependencies with – i.e. what to we need from others / what do they want from this Project – again need to identifywho owns etc:o Other organisation Projects and/or Programmes etco NDPBs and/or other Departments / external Programmes or Projects?Key Milestone Dates:What are the key Milestone Dates that need to be tracked (detailed Project milestone (and task) plan should be attached as Annex –various formats can be used ranging from simple MS Word / Exceltables to more complex/pictorial MS Power Point ‘Peas & Pods’ or MSProject GANTT chart/s)Key Risks:What are the key risks to the Project - these should be attached (as an Annex) as a register and should include details of identified/developed countermeasure/s and any developed contingency plans(latter may well be developed as separate detailed contingency plan) ?Include short description of how risks to be managed and any escalation (to sub Programme/Programme -level etc) routes / lines ?Include review of assumptions – i.e. what happens if assumptions proved wrong?Key Issues:What are the live Project issues These are problems which are an issue now and need fixing. (Detailed issues register should be attached as an Annex)Again include short description of how to be managed / escalation lines etcStructure (i.e. Governance & Accountabilities)Detail how Project to be structured / governed – i.e. by Project Board (include details (as Annexes) of constitution/membership; Structure;Terms of Reference; reporting formats and cycle/s; include details ofmeetings on Project plan as management milestones)Attach Project organisation /structure diagram as Annex (include contact details of key roles – i.e. SRO, Project (and –appropriate)Support) Manager and key Project / partner leads). If Project fits within larger Programme then outline fit into wider Programme structure ?Detail / name including where from in DfES / other organisation: o Project SROo(if appropriate) Project Directoro Project and Support Managers (& Deputy/ies)o Strand Managers (if any)ResourcesFundingo Brief description / outline as to how Project is to be funded over its life etc (simple table showing FY allocation/s may suffice) ?Staffo I.e. who? what they are doing? are they Full Time Equivalent (FTE) or Part Time (P/T) etc?o Include skills / use consultants etcOther – i.e. ICT or accommodation etcStakeholdersWho are the Project’s key stakeholders / delivery partners (and are they internal to your organisation or external e.g. other NDPBs,Government Departments, Local Authorities, Commercial Partners etal)? Also indicate / assess level of interest? Identify key stakeholders.(Suggest construct stakeholder map - including key named contacts -and attach as Annex.)How will they be managed / kept in the loop / consulted (links to Communications – see below)CommunicationsBrief details of how Project-level communications are to be run / operate etc – i.e. who, what, who (may be complimented as moredetailed/separate Project Communications Plan / Strategy document (if required/not covered by strategic Programme-level plan etc).QualityBrief description as to quality management / assurance – i.e.importance and how to check etc?Evaluation planCurrent Status of Project and Plans:How far have you got with setting up your Project arrangements and creating plansAnnexes:A Project (Milestone / Task) PlanB Project Risk RegisterC Project Issues RegisterD Project Organisation Document Revision History。
商业计划书英文商业计划书通用模板
ÉÌÒµ¼Æ»®Êé£Ó¢ÎÄÉÌÒµ¼Æ»®ÊéͨÓÃÄ£°å(11)p;M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate inr ainstorms. We have called this lubricant¡°H2Ocus-Pocus¡±.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio cannot be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.Historical Financial DataSee¡°Attachments¡±[This discussion should include all facts pertaining to your financialstatements.]SAMPLE:Income Statement[Discuss both positive and negative aspects of your income statements. This is no time for trying to hide the facts.]Balance Sheet[Discuss both positive and negative aspects of your balance sheets. This is no time for trying to hide the facts.]Asset Worksheet[Discuss both positive and negative aspects of your assets. This is no time for trying to hide the facts.]Ratio AnalysisFinancial ratios are included for your convenience.Financial StandardsWe have also included financial standards as compiled by Dun & Bradstreet and Robert Morris Associates.Proforma Financial DataSee¡°Attachments¡±Proforma Cash FlowAnalysisSAMPLE:Assumptions:Cash Receipts: Percentages as indicated.Rent: Building rental at $12/square foot.Utilities: Water, gas, sewer, trash, electricTelephone: Local, long distance and cellularSalaries: Executives.Payroll: Hourly, non executiveWithholding: Figured atXX %.Inventory:Freight-In:Office Supplies:Postage:Advertising: Trade, magazine, direct mail, etc.Professionals:Commissions: Figured at 10%.Insurance:Travel & Entertainment:Research: [Ex。
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商业计划书英文模版ConfidentialityThis business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material.This Business Plan contains forward-looking statements which involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors" and elsewhere in this Business Plan.Table of ContentsEXECUTIVE SUMMARY (2)MISSION STATEMENT (3)INDUSTRY AND MARKETPLACE ANALYSIS (4)D ESCRIPTION OF THE I NDUSTRY AND M ARKET (4)C USTOMERS AND M ARKET S EGMENTATION (4)C OMPETITION (4)T HE B USINESS O PPORTUNITY (6)THE INNOVATION – PRODUCT OR SERVICE DESCRIPTION (7)O VERVIEW OF THE P RODUCT OR SERVICE (7)P RODUCT B ENEFITS (7)T ECHNOLOGY (7)P RODUCT C OMPARISON (7)F UTURE P RODUCT R OADMAP (7)THE BUSINESS STRATEGY (9)T HE B USINESS S TRATEGY (9)M ETHODS OF D OING B USINESS (9)F UTURE O PPORTUNITIES (9)MARKETING AND SALES (10)M ARKET R ESEARCH (10)M ARKETING P LAN (10)T ARGET M ARKETS (10)RESEARCH AND DEVELOPMENT (11)OPERATION / MANUFACTURING (12)MANAGEMENT AND OWNERSHIP (13)FUNDS REQUIRED AND THEIR USES (14)FINANCES (15)A SSUMPTIONS (15)S ALES F ORECAST (15)O PERATING E XPENSES (15)P ROFIT &L OSS (15)C ASH F LOW (16)NPV AND B REAK E VEN P OINT (16)BIBLIOGRAPHY (15)APPENDICES (17)Executive Summary(2-3 pages)The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success.This section should include the following:• A summary of the mission statement & the vision.•Company background (if relevant) including date of establishment, financial and marketing achievements etc. •Industry and Market Summary.•The Business Opportunity.• A summary of the Innovation.•Business Strategy summary.•Marketing and Sales.•Research and Development.•Operations/ Manufacturing.•Management and Ownership.•Funds Required.•Financial Summary.Mission Statement(1-3 page)The purpose of this section is to provide the mission and vision of the company.This section should include:•Who we are•What we do (product/service)•How we do it (technology)•For whom we do it (customer segment, needs)•Vision•Company background (if relevant) including date of establishment, financial and marketing achievements, etc.Industry and Marketplace Analysis(4-6 pages)The purpose of this section is to provide the investor with background on the industry and its growth potential.Description of the Industry and MarketThis section should include the following:•Description of the industry•Industry size today (in $ and or units), Forecasted industry size in 3-5 years•What are the major drivers for growth? For example, are products becoming more affordable, easier-to-use, faster, greater performance? Is there increased awareness about the industry that might be driving growth? Is positive user experience driving growth?•What trends are emerging in the industry? For example, are there standards in the industry? Are there new technologies coming out? Are big companies becoming interested in the industry? Is there a tendency towards consolidation? Where is the market heading?•Industry’s value chain (a diagram i s recommended)Customers and Market Segmentation•How is the market segmented? By price, application, etc.?What is the size, the growth rate and the needs of the targeted market segment?•Who are your immediate customers, who are the end users?CompetitionThe purpose of this section is to present factors that influence competition in your industry, to present who your main competitors (or competitors’ groups) are and your strengths / weaknesses vis-a-vis each competitor (or group).•What are the crucial competitive factors in your industry?Price, reliability, compliance with standards, installed base, time-to-market, technological innovation, availability of customer support?•Who are the main competitors’ groups? Provide a short description of each group, the differentiating aspects of their products, corporate resources, market positioning, etc. Who are their customers? Include a summary table that compares the competing solutions and your proposed solution.The Business OpportunityThe purpose of this section is to explain the market need for the product / service. The idea is to show what is lacking in the industry and the business benefits that will be gained by resolving these issues. Note that these issues should correspond with the problems that your new product will resolve.This section should include the following:•What are the key needs of the customers in the target segment?•What are the challenges that the industry is facing (that the new innovation responds to)? For example, are products unreliable, highly fallible, incompatible, require long training periods, provide poor performance, expensive, not broadly available?•What will be the business results for users if these challenges are overcome? For example, greater productivity, lower costs, shorter time-to-market•What will be the business results for users in $ / % terms?For example, costs will be cut by $x, productivity will be increased by x%.•Who has the most to gain for these improved business benefits? Who is hurting the most from the fact that the industry has not yet overcome the challenges described above?Who will be willing to pay for the improved business benefits? •What is the revenue opportunity?The Innovation –Product or Service Description(3 – 5 pages)The purpose of this section is to present the new product or service and show how it will overcome the challenges presented above.Overview of the Product or Service•What is the new product / service which the company is proposing?•What stage of development is it in?•What is the quantum leap that makes your solution superior Product Benefits•What are the benefits of the new product / service to the different markets? How does it resolve the challenges described above?•Who will reap these benefits?TechnologyOn which technology is the product/service based? Is this technology unique?How central is the technology to the product? What is its expected life cycle and future generations? Is it patented? Are there substitute technologies?Product ComparisonConduct a comparative analysis of your product and resources vs. the competing solutions. This should include comparison of track record and reputation, market penetration, technological capabilities, strengths and weaknesses of each product, target markets, ability to meet customer requirements, feature comparison, price comparison, etc. (presenting in a table is recommended)Future Product Roadmap•What is the future product roadmap? What additional products might the company develop in the future?The Business Strategy(3-5 pages)The Business Strategy•SWOT analysis•Porter's Model - 5 competitive Forces•You should discuss your competitive advantage, how is it achieved, what are the resources that you have or willing to develop in order to achieve sustainable competitive advantage. •What will the company sell and to whom? How is it going to make money?•Which stages of the value-added chain does the firm occupy?Who are its suppliers, who are its immediate customers, what marketing channels does the firm use? How does the production, marketing and after-sales servicing?•How do you chose your gereic strategy? How is the firm going to position itself in the industry: niche player, differentiator or cost leader?Methods of Doing Business•What are the revenue streams?Future Opportunities•What are the plans for the future? Market expansions, new products, new directions.Marketing and Sales(4-5 pages)The purpose of this section is to define the marketing strategy: the specific market segments the company will be operating in and how the company will penetrate those segments.Market Research•What are the main results of the market research?•What are the conclusions derived from the market research results?Marketing Plan•Marketing mix – 4Ps. How will the company achieve its sales / market share goals? What are the distribution channels? What will be the pricing policy? What advertising / PR activities will be required? What is the advertising and PR budget and its allocation to the media channels?Target Markets•Have potential customers in each market segment been contacted? What feedback has been received from potential customers in each target market segment? Any signed agreements? •Which markets will the company focus on first and why?•What are the market share goals for the company –short term and long term?Research and Development(2-3 pages)The purpose of this section is to present a detailed plan of the R&D program including milestones and a description of the time and resources required to achieve those milestones.This section should include:•What R&D has been done to date? What stage is development at: alpha, beta, stage I-IV?•How long will it take to develop the product / service until it is ready for commercial use? Following is a sample Gantt chart for this purpose:•What resources will be required –equipment and manpower?How much will it cost? This can also be provided in graph form. •How does the technical support program work? What kind of support is needed?Operation / Manufacturing(2-3 pages)The purpose of this section is to present the company’s manufacturing capabilities.This section should include the following:•Production procedures –What parts of the production process are performed in-house? What parts are produced by subcontractors?•How are suppliers selected? What are lead time requirements?What is the risk of critical element shortages?•Production facilities and capabilities•ISO 9000 compliance?•Peoduct/ service cost estimations.Management and Ownership(2-3 pages)The purpose of this section is to provide a profile of the company’s core management team and its owners.This section should include:•Profile of each of the key managers•Plans for recruiting key personnel•Organization chart•Profile of company owners / BOD•Short profiles of the advisory board membersFunds Required and Their Uses(1-2 pages)The purpose of this section is to describe to investors how their investment funds will be spent and how much additional funding will be required and when.This section should include:•Current funding requirements – amount, when•Funding requirements over the next 3-5 years•Use of proceeds –capital expenditures, working capital, debt retirement, acquisitions•Exit and long range financial strategies (liquidating investors’ positions) –going public, leveraged buyout, acquisition by another companyThis can be provided in table form as follows:Finances(3-4 pages)The resolution of the financial documents should be on monthly basis for the first year, quarterly basis for the second year, and annual basis for the next 3 years.AssumptionsSales ForecastAn example of forecasted sales:Operating ExpensesProfit & LossCash FlowNPV , Break Even Point, Return On InvestmentBibliography(1-3 pages)AppendicesThe appendices are where you collect the documents that support the body of the business plan.Detailed Finanacial Statements:Profit & Loss StatementBalance SheetCash FlowMonthly Cash Flow for the 1st yearBreak-even analysisFinancial assumptionsMarket Research – Questionnaire, Methodology and ResultsDetailed development timelineDetailed operations layoutRisk Factors。