体验商务英语(market leader) 第二册Unit 2 Selling online

Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while name-brand items with “too good to be true” prices could be counterfeits.
1 the time when you can change your mind and cancel an order 2 the name, number and expiry date on your credit card 3 the way you choose to buy the goods you want 4 when you can pay some time after you buy, but at no extra cost 5 when the goods you require are not available
Online shopping tips
Check out the terms of the deal, like refund policies and delivery dates. Can you return the item for a full refund if you’re not satisfied? If you return it, find out who pays the shipping costs or restocking fees, and when you will receive your order. Sellers are required to ship items as promised or within 30 days after the order date if no specific date is promised.
questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
3. In order to get a full ________, customers must send refund
back goods in the original packaging. 4. Goods will be __________ within 24 hours of your order. despatched 5. Goods are kept in our __________ until ready for delivery. warehouse 6. Products and services offered at a large discount are
Know what it will cost. Check out websites that offer price comparisons and then, compare “apples to apples.” Factor shipping and handling — along with your needs and budget — into the total cost of the order. Do not send cash under any circumstances.
Unit 2 Selling online
Quotation
This quotation means a bad business idea will not work any better just because it is being used as the basis for selling via the Internet. The technology will not, in itself, make up for any deficiencies.
Delivery service:
Customer service: when things go wrong, it’s important
to have an excellent customer service team to deal with enquiries on the phone or by e-mail
Case Study (negotiate & e-mail)
Skills (reaching agreements)
Starting up
B
A
Do you enjoy shopping? Do you shop online?
Which of the following goods do you think are suitable to be bought online?
Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.
Online shopping websites
Starting up C
Why do some people prefer not to buy goods and services online?
You may find that goods are not suitable when they arrive or get things you did not order. You may have security problems with using credit cards and find yourself paying for things you did not buy. You may enjoy shopping in real shops. You may like the feeling of walking in the supermarket with a shopping cart.
The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock. Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be "cyber" smart and make your online experience safe.
Listening
Selling online
A Listen to the first part of the interview
and complete the extracts below.
Before ordering good website First, you must have a ____________ and the website needs quick easy to be __________ and __________ to use. It needs to provide ______________ about the items that you’re buying. And the lots of information prices on there need to be, you know low prices good prices. _________, After ordering And then, once somebody’s ordered something from your website, you need to provide a fast _________________ delivery service which is reliable. And then, if anything should go wrong, it’s important that you have an excellent _______________ team customer service dealing with enquiries on the phone or by e-mail.
ຫໍສະໝຸດ Baidu
Online Know who you’re dealing with. Anyone can set up shop shopping online under almost any name. Confirm the online seller’s tips physical address and phone number in case you have
generally a(n) __________. bargain
Vocabulary
Shopping Online
B
Make phrases that match definitions 1 – 7.
credit card cooling off money back method of interest-free out of after sales guarantee stock period credit details service payment
6 a promise to give your money back if you are not happy
7 the help you get from a company when you start to use their product
Listening
Selling online
What does a successful online business need to do in order to achieve lots of sales and do a fantastic job for customers so that they tell each other and keep coming back?
Overview
Starting up (online shopping) Vocabulary (Online Shopping) Listening (online selling vs. high street selling) Reading (Virtual Pocket Money)
Language Review (must, need to, Have to, should)
Website: Prices:
should be easy and quick to use and provide lots of information about products should be low and good because customers want value for money should be fast and reliable
Vocabulary
A Choose the correct word to complete each sentence.
Shopping Online 1. We offer a ____________ to customers who buy in bulk. discount
return 2. We ask customers who are not fully satisfied to _______ goods within seven days.