广告语翻译中的文化因素与翻译策略(论文答辩)

2.The meaning of words using and consuming psychology
(1).the meaning of words using
(2).the consuming psychology under the influence of idears of beauty (3).translation strategy-exchange the culture information
Directory
一.Introduction 二.Culture and culture factors 三.Culture and translation strategy
四. The Cultural Factors And Translation Strategy In Advertisements
3. Different modes of thinking (1).complex and simplicity
(2).conclud and deduce
(3).individualism, team work and morality regulation (4).translation strategy
Translation Peroration Convey thanks Reference
一.Introduction
• Advertising characterized by AWARENESS,COMPREHENSION,CONVICTION AND ACTION • The problem exist in advertising translation -Culture marrow lost; misunderstanding; unacceptable
三.Culture and translation strategy
The introduction of translation -The great writer Lu Xun’s opinion on translation
四. The Cultural Factors And Translation Strategy In Advertisements Translation
1.the thick accumulation of historical culture -introduction (1). Idioms, slang, proverb (2). The factor carried by culture (3). Translation strategy-deliver culture information
The Cultural Factors And Translation Strategy In Advertisements Translation
Tutor：Shu’en Gan Student: Manman Lin Major: Business English
Abstract
1.Introduction-advertising language 2. Factors influence advertising language’s function -Marketing regulation, marketing strategy, advertising rules etc. 3.Introduce the factors do influence the translation
Convey thanks and Reference
Peroration
• Through the successful advertising translation make a good marketing arrow.
二.Culture aLeabharlann Baidud culture factors
1.The meaning of culture -culture is the floorboard of the achievement that accumulate in human history 2.The meaning of culture factors - culture is the carrier of culture factors
4.Translation strategy-obey to the culture domination of
the target market
4.Law factors (1).the content (2).translation strategy-obey to the law of the target market