外贸函电unit2(第三版)ppt课件

Unit 2 Establishing Business Relations
Leading-in Tasks 注意信中务必包含以下内容： (1) 承蒙弗里曼先生（Mr. Freeman）的介绍，我们得知贵公司的名称和地址。 (2) 本公司为国营公司, 专门经营中国纺织品进口业务, 是美国主要的中国纺织品经销商。 (3) 特此致函，希望与贵公司建立业务关系。 (4) 如蒙惠寄最新的产品目录及价格表，将不胜感激。 (5) 盼速复。
Unit 2 Establishing Business Relations
Leading-in Tasks
Task 2. 针对Task 1 中所拟信函的内容，以广东省纺织品进出口公司出口部经理的身份拟一封
回函。注意该回函中务必包含以下内容： (1) 来函收悉，谢谢！很高兴得知你们对我方产品感兴趣并愿与我方建立业务关系。 (2) 贵公司的愿望与我方不谋而合。 (3) 应贵公司要求，特此随函附上本公司最新的产品目录及价格表，如有兴趣或者有进一
Unit 2 Establishing Business Relations
Part 1 Basic Knowledge Concerned Part 2 Letter-writing Guide Part 3 Other Commonly Used Expressions and Sentences Part 4 Sample Letters Part 5 Practical Training
Unit 2 Establishing Business Relations
Leading-in Tasks
Try to finish the following tasks and predict the objectives and focus of this unit. Task 1.
假设你是美国辛普森公司（H. Simpson & Co. Ltd.；Address：98 South Street, Boston, USA；Tel：86-36-12345；Fax：86-36-67890；E-mail: SCL@hotmail. com）进口部的经理。最 近，你通过朋友弗里曼先生（Mr. Freeman）了解到广东省纺织品进出口公司（Guangdong Textiles Import & Export Corporation；Address：68 Xiaobei Road, Guangzhou 510000, China； Tel：86-20-12345678；Fax：86-20-23456789；E-mail：GTIEC@163.com）的情况，并且对其 产品非常感兴趣。现在，请致函该公司，试图与之建立业务关系。
步的需要，务请告知。 (4) 希望能与贵公司合作。
Part 1 Basic Knowledge Concerned
1. The Significance of Establishing Business Relations
It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the most important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.
Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.
banks; periodicals; advertisements in newspapers, magazines or on TV; the introduction from your business connections; the market investigations; the Commercial Counselor’s offices; the Industrial Chambers; the Chambers of Commerce both at home and abroad; inquiries received from the merchants abroad; self-introduction by merchants themselves. Sometimes, a kind of middleman is necessaFra Baidu biblioteky to bring two companies together.
Part 1 Basic Knowledge Concerned
2. The Main Channels and Methods for Establishing Business Relations
Usually, you can secure all the necessary information about a new customer with the help of the following channels: