Watsons 屈臣氏 简单英文介绍
屈臣氏英语读法
屈臣氏英语读法【实用版】目录1.屈臣氏的背景和历史2.屈臣氏的英文名称及读法3.屈臣氏在中国市场的发展4.屈臣氏的业务范围和特点5.屈臣氏的未来发展前景正文1.屈臣氏的背景和历史屈臣氏，全名屈臣氏集团，是一家拥有超过 170 年历史的国际零售及食品制造机构。
它成立于 1841 年，起源于香港，后来逐渐发展成为亚洲及全球最大的零售商之一。
屈臣氏集团的业务范围广泛，涵盖了零售、食品制造、保健品、美容产品等多个领域。
2.屈臣氏的英文名称及读法屈臣氏的英文名称为“Watsons”，读法为/wtsnz/。
这个名字来源于其创始人 Thomas Watson。
在英语中，Watsons 常被用来指代屈臣氏集团旗下的零售商店和产品。
3.屈臣氏在中国市场的发展屈臣氏自 1985 年起进入中国市场，至今已在全国范围内开设了超过2000 家门店。
这些门店主要位于城市繁华地段，提供包括美容护肤品、日常用品、保健品等在内的多种商品。
在中国市场，屈臣氏以高品质、中低价位的策略赢得了广泛消费者群体的青睐。
4.屈臣氏的业务范围和特点屈臣氏的业务范围包括零售、食品制造、保健品等多个领域。
其产品种类丰富，覆盖了生活用品、美容护肤、保健品等众多方面。
屈臣氏的特点在于其自有品牌产品，这些产品往往具有高品质且价格适中，深受消费者喜爱。
此外，屈臣氏还提供会员制度，为会员提供积分兑换、优惠券等福利。
5.屈臣氏的未来发展前景随着互联网的普及和消费者购物习惯的改变，屈臣氏也在积极拓展线上业务。
除了官方网站和手机 App，屈臣氏还与各大电商平台合作，拓宽销售渠道。
此外，屈臣氏还通过收购、合作等方式，不断丰富产品线，提升品牌竞争力。
Watsons
商务英语（中级）课程结业论文The Success of Watsons屈臣氏的成功之路学号：09110809姓名：黄佩珊院系：外语系专业：英语专业年级：2011级8班任课教师：郭琴IntroductionWatsons，a personal store built in 1828, is the most large-scale retail chains of health care and beauty products in Asian. Among ten Asian markets and two European markers including China, Singapore, Thailand, Malaysia, Philippines, Turkey, Korea, Indonesia, Estonia and Ukraine, there are more than 3200 stores and over 900 pharmacies. Currently, Watons has run more than 8400 retail stores and own more than 9800 employees in the mainland after entering the market in 1989.As the third large health care and beauty products group in the world,Watsons is well-known as a personal care experts. Besides, in order to meet the updated and changeable demand of customer, Watsons provided various kind of products including health care and beauty products, food , beverage like bottled water ,fruit juice and senior foreign wine, electronic products and even perfume, which greatly changed the old face of retailing manufactures. What’s more, Watsons attaches great importance to quality problem consistently, and it is devoted itself to provide quality store and shopping facilities in every place.HistoryA. S. Watson，an English man, opened a West Pharmacy in Giangzhou and named it Guangdong Pharmacy in1828. And then in 1841, the pharmacy was moved to Hong Kong , and the store was named according to its Cantonese pronunciation. This is the origin of Watsons. The company kept this characteristic from 1828 to now. After having been a sister company of Hutchison Whampoa charged by JiaCheng Lee in 1981, and by virtue of the solid economic foundation and its flexible business strategy, Watsons store rose promptly and was widely known all over the world. In 1989, the retailer entered the Chinese mainland by opening its first outlet. And in 2009, it had arrived 500 at the mainland. In 2011, the company has grown into Chinese mainland's largest health and beauty chain with about 1,000 stores in more than 100 cities.Furthermore, Health and beauty retail giant Watson plans to open 2,000 stores on Chinese mainland during the next five years, a move made to maintain its market dominance in the personal care sector. Although economic development is limited in smaller cities, the Hong Kong-based retailer is confident about consumer power in smaller locations.Besides first-tier cities, Watsons will also cover other tiers, including those in the provinces of Fujian, Zhejiang, Anhui, Liaoning, Heilongjiang and Shaanxi. The company is planning a special focus on cities with high numbers of young people. What’s more, A. S. Watson attributed the rapid expansion to the company's strong foundations, flexible business model, knowledge of changing customer needs and good infrastructure. In addition to the network expansion, the company will also focus on store-by-store profitability. The retail giant serves more than 3 million customers on the Chinese mainland every week, and has issued more than 20 million membership cards nationwide. Nowadays, A. S. Watson Group, the international health, beauty and lifestyle retailer, expand to more than 9,700 stores in 33 markets worldwide.Strength and WeaknessOn the one hand, form interior analysis, there are strengths and weakness of thecompany. There are three strengths of Watsons. Except for its long history, I think another strength of Watsons is that it is good at hiring the best people. As for the suitable person of store manager, employees should first possess three years or more than three years’job experience of retail business or customer service business. Secondly，the person must have the ability of managing the clerks, training skill, communicating and coordinating skill. And the third requirement is the professional ability and business skills. Last but not least, college degree is necessary.During the recruiting progress, Watsons Company will consider candidates’learning skills, knowledge background and working experience according to different job. However, the most basic points are the spirit of solidarity and a sense of service. On the base of encouraging clerks to be equal, Watsons pour rediscovery idea and thoughts of health, beauty and happy into its staffs.In addition, its products are always applauded for product diversification. In my opinion, it is also the reason why I love shopping in Watsons. It is exceedingly convenient to buy things you want. And there are not only their personal brand products,but also well-known brand.Watsons also exists some weaknesses. Firstly, market positioning is not clear and it caused the product localization level to be low directly. Although Watsons is located as pharmacy, there also sell snacks and articles for daily use. Thus, there are some citizens does not clear about what it sell. Secondly, most of customers are young women and almost not men and the old people. Thus, its client source is relatively narrow. Thirdly, as we know, the price of its commodity is higher than super market, or other similarity stores. For example, the price of Watsons bottled water is expensive than other brand’s bottled watter. That’s the reason why a number of people do not buy goods there.Opportunity and ThreatOn the other hand, from exterior analysis, opportunity and threat are coexist in the company. With the increase of beauty-conscious women, female customers are more and more care about maintenance，and exactly, Watsons is the suitable store which provides this kind of commodities. Moreover, as the popularity of internet shopping, the young generation are apt to buy merchandises in online stores in stead of physical stores. So Watsons can also sell its products through internet. Then, many products are its personal brand and most of these products are high quality and reasonable price so that it met the demand of customers who are sensitive to price. Besides, the membership system is attractive to its members because the company will offer rewards programs for its very important person periodically.However, as an old saying goes, “Every cion has both sides.” We cannot ignore the threats of the company. One is that the goods it sells is available in other stores. People is not necessary to buy things in Watsons store, and they may choose the convenient store. That is to say, super market contains almost all of the products sold in Watsons, and customers may choose the former one generally. Another is that there are an army of competitors especially Taiwan’s Cosmed store. Recently, Cosmed store is becoming more and more popular, some people said that it may catch up with Watsons store. Nowadays, cosmetic franchise stores are increasing rapidly, thecampaign also becoming fierce. And the privilege of VIP card has actually little discount and its member are complaint about it.Successful StrategyFirst is the acquisition strategy. Due to the growth of enterprise merger and acquisition has been standard fare, Watsons also carry out acquisition plans. In 2000, the company purchased English chain stores Savers and others chain stores. It was the first time the company expand its scale. And then in 2005,the company spent huge investment acquiring Marionnaud, the biggest retailer of France perfume, which spread its business to European market and strengthen its international influence force.Second is private brand strategy. Watsons owns more than 1200 private products including body wash, shampoo, body lotion etc. And the proportion of its marketing sell attended 15 percent. Lower price, fashionable covers and try out by its clerks before push into market method are welcomed by female customers. The products in the store are excellent in quality and reasonable in price, which meet the consumers’ income level.Third is the special product strategy. Since the characteristic kept from 1828, “Health, Beauty, and Happy” is the company’s logo. In company's shelf, we can see the cash desk and the shopping bag will have some such as “the heart”, “the lip”, “the smiling face” and so on lovable label, which give us warm, happy, and interesting feelings.Fouth is the characteristic service. Those who have the experience of shopping in Watsons must have the impression that the products in the store are sorted into different categories, which is convenient for customers to find what they want. I think this aspect is more human and more care for customers. Moreover, the company now also provide many import food which is prefer by female customers.And the last is promotion strategy. According to Chinese consumption custom, material benefit is absolute truth. In a result, Watsons carry out add one yuan one more item, twenty percent discount, buy one get one free deal and so on favorable strategies to catch clients attention. What’s more, there are also many lottery activities, which give customers more happy and benefits while shopping.ConclusionAll in all, in order to take advantage of the new customer base, as far as I am concerned, Watsons should add products suitable for the middle age instead of only focusing on the young. Besides, selling price of some commodities are sill higher and it’s unaffordable to lower income class. I think Watsons can carry out a discount strategy according to income level. The higher the income, the fewer the discount. On the contrary, it is facilitated to lower income class and especially students.。
Watsons
WatsonsHistoryHistory can influence a country technology ,political and social institutions as to a company .The impact of specific events in history can be seen reflected in technology , social institutions ,cultural values , and even consumer behavior .History helps define a nation’s “mission,” how it perceives its neighbors , how it sees its place in large environment , and how it sees itself. Insights into the history of a company are important for understanding attitudes about the role of government and business , the relations between mangers and the managed , the sources of management authority , and attitudes towards other companies .To understand, explain, and appreciate a people’s image of itself and the attitude and unconscious fears that are reflected in its view of others culture as it was ——that is , a company’s history .And now I will introduce you some history about Watsons store. About 1828 an English man named A . SWatson opened a West Pharmacy, and named it GuangDong Pharmacy. In 1841 the pharmacy was moved to HongKong , and according to its Cantonese Pronunciation changed the name to A .SWatsons & company. This is the origin of Watsons . The company started by pharmacy kept this charactenstic from 1828 to now , in 1981 the company became a sister company under the HutchisonWhampoa and JiaCheng Lee ordered it .By virtue of the solid economic foundation of Hutchison Whampoa and its flexible business philosophy . Watsons store deal in many different brands and soon knew by almost all the Asia people .Watsons origined in 1828 , and to now the group has became the most large retail business , their business all over 36 cities in the world . In 2004 the first Watsons shop was introduced in ChangSha . And now the Watsons store has its business in almost of China .GeographyGeography,the study of earth’s surface ,climate,continents,countries,people,industries,and resources,is an element of the uncontrollable environment that confronts every marketer but that receives scant attetion.Geography is much more than momerizing countries capitals,and rivers.It also includes an understanding of how a society’s cuture and economy are affected as a nation struggles to supply its people’e needs within the limits imposed by its physical makeup.Thus,geography is very important in the evaluation of makets and their environment.Altitude,humidity ,and temperature extremes are climatic features that affect the uses and fuctions of the products and equipment. Changsha city lie in south-central China and south of the Yangtze River region, to the east of Hunan province. It locates in the Dongting Lake plain to thesouth of Hunan Hilly Basin transition zone, and Yueyang, Yiyang, Loudi, Zhuzhou, Xiangtan and Pingxiang bordering. The total area of Changsha city is 11818 square kilometers, of which the urban area is 954.6 square kilometer. Changsha city is a subtropical monsoon climate. The late spring and early summer are rainy,and the late summer and early autumn are droughty .Spring are wet and that climate in spring changes quikly,and most days in summer are cloudless and the period of winter and summer is very long.The annual frost-free period of is about 275 days,and the average annual temperature is 16.8 to 17.2 degree celsius. The extreme maximum temperature of year is 40.6 degrees celsius, and the extreme minimum temperature of year is 12 degree celsius. The average annual total rainfall of Changsha city is 1422.4 mm.Because of the Characteristics of climate in Changsha city ,Watsons’ products are m ainly used in summer and winter.As for summer ,the climate is very hot ,and at this time Refreshing skin care products and sunscreen products are very popular in the customers.In winnter,the climate in Changsha are dry。
Watsons
㈢场地安排：协调场地移动与收货和订单履行，改进 可视性、生产力和安全性。 屈臣氏在实现仓库自动化管理后，库存准确率提高至 90%，配货准确率提高了20%，仓库利用率提高了7%。
电子标签拣货系统
（3）运输管理 由于屈臣氏近几年在国内的扩张速度很快，相应 的物流中心的建设也很快。每天门店货物需求量相当 大，为了提高物流效率降低运输成本，屈臣氏将物流 中心之间的调货和物流中心到门店的货物运输都外包 给第三方物流。 路径优化系统：屈臣氏每新建物流中心，都会利用路 径优化系统自动优化物流中心之间的调货路线和物流 中心到门店的最优路线。同时指导外包物流采用最优 路径，使货物准时到达门店或者物流中心。
（2）销售策略
①产品策略：自有品牌与代理品牌同店销售，在价 格上形成差异化。除了护理产品，还有趣味公仔和 进口零食。
②价格策略：低价
小组成员：张文斌 徐慧妮 刁依然 朴勇虎
门店
门店
门店
物流中心
供应商供应商供应商（2）仓库管理 屈臣氏的仓库管理同样采用了先进的自动化管理系统 实现了仓库的高效管理。 ①PTL系统 PTL全称是电子标签拣货系统，是一组安装在货架 储位上的电子设备，透过电脑与软件的控制，藉由灯 号与数字显示作为辅助工具，引领拣货人员正确、快 速地完成拣货工作。 ②库存管理系统 库存管理系统主要有三个功能：库存管理、货位 优化、场地管理。 ㈠库存管理：单位测量、批次控制和弹性重量，改进 库存准确性和可视性。 ㈡货位优化：能够在一定范围的拣选面/位中有利地 安排 SKU(库存进出计量的单位，可以是以件，盒， 托盘等单位)，适应多变的需求。
Ⅳ低价策略，屈臣氏向顾客保证自己的产品质量好 价格低。 ③经营细节： Ⅰ门店门口的摆设杂志，详细介绍店内产品和功效 以及优惠活动，并与产品同步更新。 Ⅱ收银台摆放赠品（消费达到XX元赠送），再次促 使顾客去购买以获得赠品。 Ⅲ收银台旁边摆有零食货架（进口）。 Ⅳ货架由原来的1.6米更换为1.4米。 ㈡网略销售 屈臣氏在天猫设有屈臣氏官方旗舰店，同时自己也 开设官方商城以及会员商城进行销售。
屈臣氏英语读法
屈臣氏英语读法
摘要：
1.屈臣氏简介
2.屈臣氏的英文名字及读法
3.屈臣氏的发展历程
4.屈臣氏在中国的市场地位
5.屈臣氏的产品和服务
正文：
1.屈臣氏简介
屈臣氏，全名屈臣氏集团，是一家总部位于香港的跨国企业，成立于1841 年。
其业务范围涵盖零售、食品制造、饮品制造等多个领域，是亚洲最大的零售及食品制造机构之一。
2.屈臣氏的英文名字及读法
屈臣氏的英文名字为“Watsons”，读法为/wtsnz/。
3.屈臣氏的发展历程
屈臣氏自1841 年成立以来，经历了多次转型和扩张。
最初，它是一家小型的药房，后来逐渐发展成为一家零售商，并开始涉足食品制造和饮品制造等领域。
如今，它已经成为亚洲最大的零售及食品制造机构之一。
4.屈臣氏在中国的市场地位
在中国，屈臣氏是一家知名的零售商，其市场份额在业内处于领先地位。
截至2022 年12 月，屈臣氏在中国的门店数量已经超过3000 家，覆盖了全国大部分省份和直辖市。
5.屈臣氏的产品和服务
屈臣氏的产品和服务涵盖了多个领域，包括个人护理、美妆、保健品、食品等。
其中，其自家品牌的产品深受消费者喜爱，如Watsons Water、Watsons Baby 等。
浅析屈臣氏经营策略
一.屈臣氏品牌简介
1. 基本信息
英文名称：watsons 成立于1989年 雇员人数：98,000名（2007年） 广告语：Your Personal Store 官公司旗下屈臣氏集 团的保健及美容品牌。屈臣氏集团是全球最大 的保健及美容产品零售商和全球最大的香水及 化妆品零售商，在亚洲及欧洲36个市场、1,800 多个城市共拥有19个零售品牌及逾7,700间零 售商店，并雇用超过98,000名员工，每星期在 全球为超过2,500万人服务。
屈臣氏在圈地扩张计划推出后，选址 工作重心下移、旨在全面渗透进入国内二 线城市，这样以来，还很容易走两个极端， 一则捉襟见肘，难免顾此失彼；二则邯郸 学步，导致误入歧途。
屈臣氏固守自己原有的一套店址评估老 套管理工具，坚持以租赁条件表、商圈及竞 争条件表、现场情况表、综合评估表为条件 反射原则进行作业。
过激的自有品牌孵化，必将导致屈臣氏 的面临品牌的透支和危机。
4.品牌企划的落差
历数屈臣氏的成功轨迹，不难发现屈 臣氏的成功关键在于她把握了四个方面的经 营原则:一则，主题式的商业氛围；二则， 专业化购销理念；三则，自有品牌战略；四 则，终端促销的创新理念。
但是，回过头来再看看历经了19年发展 的“零售巨人”今天的企业网站，难免令人 匪夷所思。除了对于屈臣氏直白式的网站页 面和内容结构处理的不屑之外，更费解于屈 臣氏将网站变成了随意进行海报张贴的大黑 板。在电子商务高速崛起的今天，不得不佩 服屈臣氏对于目标消费群体心理的漠视，以 及对市场消费趋势的“淡定”。
屈臣氏目前在管理层面遭遇的危机还包 括：如何改善同供应商的合作关系；如何提 升消费者的价值管理系统；如何减低或是消 除屈臣氏自有品牌同供应商畅销品之间的竞 争内耗；如何进一步规范非主营业务收入的 标准；如何强化对采购主任以及采购干部职 业操守的监管力度等等。
英文版屈臣氏简介精选
英文版屈臣氏简介精选With a diverse range of products, including skincare, makeup, personal care, health supplements, and ba care, Watsons caters to the needs of customers from all walks of life. The brand's dedication to innovation and customer satisfaction has earned it a loyal customer base and a reputation for being a onestop shop for all beauty and health requirements.In addition to its extensive product range, Watsons is celebrated for its loyalty program, which rewards customersfor their purchases. The Watsons Card allows members to accumulate points, redeem exclusive discounts, and enjoy memberonly events, reinforcing the brand's relationship withits customers.Watsons' success is not just a testament to its products but also to its people. The staff at Watsons are trained tobe knowledgeable and friendly, ensuring that every visit to a Watsons store is a pleasant and informative experience. The brand's investment in staff training and development is a reflection of its dedication to providing a service that goes beyond the transactional.As Watsons continues to expand its global footprint, it remains steadfast in its mission to bring quality, innovation,and customercentricity to the world of health and beauty retail. With each new store, Watsons renews its promise to deliver a unique and satisfying shopping experience that transcends borders and cultures.Innovation is at the heart of Watsons' product offering. The brand collaborates with leading manufacturers and brands to bring the latest trends and technologies to its shelves. From cuttingedge skincare devices to the most soughtafter makeup releases, Watsons ensures that its customers are always at the forefront of the beauty revolution.As a responsible retailer, Watsons is also deeply involved in corporate social responsibility efforts. The brand actively participates in charity initiatives, disaster relief efforts, and environmental protection projects, demonstrating that success in business goes hand in hand with making a positive impact on society.。
屈臣氏Watsons评价书
屈臣氏Watsons评价书屈臣氏是全球最大的保健及美容产品零售集团，在全球拥有5，662多间零售店。
随着我国零售行业对外资的不断开放，零售行业的竞争更为激烈，大量外资自有品牌抢滩我国零售市场，我国大中型零售企业普遍感到空前的竞争压力。
屈臣氏，全称是屈臣氏个人护理用品商店，是全球最大的保健及美容产品零售集团，其也是现阶段亚洲地区最具规模的个人护理用品连锁店。
该品牌于1828年由一位英国人(A.S Waston)在广州创立，1981年被李嘉诚旗下公司全资收购。
1989年4月，屈臣氏在北京开设内地第一家店。
其作为亚洲最大的个人护理、美容用品零售商，在我国个人护理产品的销售市场中占据了21%的市场份额，自有品牌商品也由原来的200多种增加到如今的1，004多种，其自有品牌的增长已经成为占据市场的利器。
屈臣氏特色化营销在屈臣氏的店铺里，悬挂着的“我敢保证我低价”的标语，这一直白的表达具有极大的吸引力。
促销作为吸引消费者眼球、提高产品销售额的有效方式被商家广泛运用。
而屈臣氏的促销策略是站在消费者的立场思考问题，同时保证销售额的稳定增长，通过价格优惠留住消费者，并且促使顾客进行二次消费。
100人团队确保低价如何实现平均每周吸引150万顾客前来屈臣氏消费?如何实现仅10个月时间即获得超过550万会员的可喜成绩?如何在一年内新增240款自有品牌产品,以及推陈出新的全新概念店?屈臣氏通过产品升级、情感升级、长期低价促销、多种体验营销来保证人流量的升级，提高顾客购物满意度。
屈臣氏将顾客群锁定在18岁至40岁的女性，特别是18岁至35岁的时尚女性。
对于这些目标顾客，屈臣氏并没有高举高打，而是主动降低门槛，“目的有三：一是为获得足够的客源，二是为了促进顾客的长期购买，三是鼓励消费者购买时多多益善。
”营销专家王平分析道。
据了解，屈臣氏专门组建了超过100人的全职专业价格调查队。
他们的工作是调查产品的价格并及时反馈，保证商品的低价，同时也鼓励消费者通过价格比较向屈臣氏及时反馈市场信息。
屈臣氏
小资，也爱工薪族 ，爱新品， 也爱促销，爱200元的薇姿 爽肤水，也爱8块8的屈臣氏 护手霜。我不是遥不可及的 奢侈品，我是你身边的必需品。
爱
我是
屈臣氏VS Mannings万宁
万宁超市(mannings)是
广东首家在CEPA架构 下进入中国大陆的外 资零售机构，也是亚 洲最大的零售集团牛 奶公司在中国大陆全 资拥有的健与美连锁 企业。
3. 自有品牌的魅力，用自有品牌强化企业品牌形象，比同
类其他品牌便宜20%~40%，由200多种增长到1000多种， 在销售市场中占据了21%的市场份额，拥有一系列受欢 迎的自有品牌产品，是体现差异化的最佳途径之一，用 自有品牌实现差异化。 4. 营销策略，专业化指导，特色化服务:货品分门别类,便 于顾客挑选，个人护理资料手册，保健营养配分和疾病 预防治疗方法，电脑化计划，社会营销:营业额获得了长 足的增长，更重要的是为企业树立了良好的社会形象
SWOT分析
WEAKNESS
1. 自有品牌质量难以保证
2. 自有品牌扩张缺少独立性和竞争优势 3. 店面布局狭小，对屈臣氏店面布局的评价
经过调研分,有68%的主顾对于屈臣氏店面 布局感到不满意。只有22%的主顾感到满 意，另有10%的主顾认为店面布局对他购 物没有多大影响。
SWOT分析
OPPPRTUNITY
品牌策略
优质全面的健与美产品 ，万宁致力于为顾客提供全面的
健与美产品，产品范围包括健康产品、护肤品、化妆品、 个人护理用品、男士用品、母婴用品、女士用品、药品、 时尚精品、缤纷的小吃和饮料等，照顾着不同层次、不 同年龄人群的消费需求。 自有品牌 创新独特 ，万宁拥有国际化的自有品牌开发团 队，于多个领域开发独特产品，倡导时尚生活理念。 正货保证 信心之选 ，“正货保证”是万宁对顾客的承诺。 万宁所有店内出售的商品进货渠道安全规范，产品准入 标准符合或高于国家相关规定。多年来，万宁对于正货 的坚持得到了顾客的认可和肯定。
屈臣氏 Your personal store
就最好的零售商）
Vedio
Your smile, my full marks （你的微笑，我的满分——2010） Every one of you, every kind of beauty （每一个你，每一种美——2012）
Watsons’ success can be ascribed to they paying good attention to details, and operating a scientific management mode.
Three big concepts
Health
Beauty
Fun
Corporation Culture
• Watsons mission is to provide a new experience for their customers in their way to pursue health, beauty and fun, let every customer can always delight at ease, appearance outstanding, keep physical and mental health, and enjoy life more abundantly. • Their Creed is “the happiest of consumers make the best retailers”（最幸福的消费者造
牌）
thanks！
Successful Points
1.The unique design of the store image.
引领化妆品连锁行业中最突出的风格特色，从整体的 外到内，整体形象的统一和定位理念都融合到一块.
屈臣氏
营销策略： 营销策略：
1、专业化指导 、 拥有强大的健康顾问队伍， 拥有强大的健康顾问队伍，包括全职药剂 营销策略以及“健康活力大使” 师、营销策略以及“健康活力大使”。 2、特色化服务 、 货品的分门别类； 货品的分门别类；免费提供各种皮肤护理 咨询；资料展架提供保健知识…… 咨询；资料展架提供保健知识 3、社会营销 、 取之于民，用之于民” “取之于民，用之于民”
20
创新发展
屈臣氏品牌系列介绍
屈臣氏品牌系列： 屈臣氏品牌系列： 屈臣氏橄榄滋润系列、 屈臣氏天然骨胶原系列 、屈臣氏 WATER360°矿泉护理系列 、屈臣氏美即系列 、屈臣氏蜜糖系列、 屈臣氏雪完美系列、 屈臣氏美发系列 。 屈臣氏护肤： 屈臣氏护肤： 屈臣氏喷雾、 屈臣氏手足护理、 屈臣氏沐浴产品、 屈臣氏洁面 、 屈臣氏眼膜、 屈臣氏精华素/精华液、 屈臣氏身体护理、 屈臣氏 面膜。 屈臣氏美发： 屈臣氏美发： 屈臣氏护发素/护发霜/护发乳、 屈臣氏洗发水 、屈臣氏美发套 装。 热门产品： 热门产品 屈臣氏燕窝养颜净白面膜、 骨胶原护手霜产品品牌 、屈臣氏燕窝养颜净白面膜、屈臣氏雪 屈臣氏燕窝养颜净白面膜 完美矿泉亮白精华面膜、屈臣氏美即燕麦蜜糖焕颜亮色面膜、 完美矿泉亮白精华面膜、屈臣氏美即燕麦蜜糖焕颜亮色面膜、屈臣氏 Watsons纯正橄榄油 纯正橄榄油
23
万宁和屈臣氏暗战药品市场
作为香港最大的健与美产品连锁店，万宁不仅在开店速度上不逊色于其老对 手———屈臣氏，在产品比例安排上也逐渐向屈臣氏“靠拢”。 昨天，万宁中国CEO谢长安透露：今后将提高保健品、药品在万宁的产 品结构份额。在日化界，屈臣氏、万宁、康是美等几大连锁巨头中，多覆盖 了个人护理、食品、药品三大板块，而各自的比例却有所不同。其中，屈臣 氏的药品占20%~25%的比例；万宁以食品、化妆品为主，药品只占5%左右 ；而康是美的药品比例则达40%。 据谢长安透露，目前万宁的个人护理品、食品、药品三大主要板块中， 个人护理品占最大比例，保健品药品不断增长高于同业态水平，食品以休闲 食品为主，为附加品类。 “目前万宁在个人护理业务方面已运作得比较成熟了，增长空间不会特 别大，而保健品、药品还有很大的增长潜力。”谢长安认为，以前很多人生 病了才去买药，现在大部分人开始注重自身的保养与养生，这也将刺激保健 品、药品的消费增长。谢长安说，今后万宁仍然以个人护理为大头，而药品 则是高增长产品，食品则为附属产品。 此前万宁的对手屈臣氏已经开始增加药品和保健品的比重。相关数据显 示，2007年屈臣药品的比例只有10%，而目前该比例已经达到了20%。
屈臣氏
屈臣氏(watsons)，其实说穿了它就是个人护理用品超市。
论面积，数百平方米，论货品，多不过千，然而就是这种千篇一律的“屈臣氏”店在香港、台湾、大陆乃至亚洲、欧美让众多年轻女子趋之若鹜，书写了一个又一个连锁零售业绩神话，并且现已成为全球No.1的保健及美容产品零售集团。
屈臣氏：李嘉诚续就百年传奇一、百年字号传奇身世屈臣氏是亚洲历史最悠久的商号之一。
它的历史可追溯至1828年，当时在广州沙面开业起名为“广东大药房”，药房开业的那年，无人能料到，这间不起眼的药店就是一个零售王国的前身。
成立之初它便以为广东一带的贫苦大众赠医施药等善举赢得赞誉一片。
1841年，进驻香港并易名为“香港药房”。
自屈臣氏（Alexander Skirving Watson ）于1858年加入香港药房担任经理后，他的名字便与香港药房结下不解之缘。
1871年香港藥房易名為A.S. Watson & Company，用广东方言将公司名译为“屈臣氏大药房”。
1880年，屈臣氏进行改组，成为公众性股份有限公司。
第二年屈臣氏在上海南京路设立分号，随后又相继在汉口、天津、福州、厦门等城市设立分号或代理处。
1895年屈臣氏经营店铺发展到三十五间，生产成药、化妝品及香水三百余种。
1903年创办屈臣氏蒸馏水厂。
到了二十世纪初叶，屈臣氏已经在香港、中国内地与菲律宾奠定了雄厚的业务根基，旗下有一百多家零售店与药房，被认为是远东最大的药房。
二、李氏收购浴火重生百年积淀，让屈臣氏聚积了浓厚的文化和产业资本，不过真正使其风光无限的，还是到李嘉诚手上的事。
进入七十年代，李嘉诚旗下的和记黄埔集团与屈臣氏进行了N次亲密接触，因为和记黄埔一家综合性企业，地产、港口、电讯、能源是其主营业务，其投资分布介于传统与高科技之间，为平衡投资高科技业务的风险，李嘉诚需要购进以零售及制造业为代表的传统业务。
当时，入其法眼的主要有屈臣氏，万宁，二者都是以药店出身的零售店铺，但是相对来说，经过百年风雨洗礼的屈臣氏更具成熟风韵，处处透着勾人魂魄的芬芳，当然最重要的是屈臣氏旗下既有零售业又有制造业。
屈臣氏英语读法
屈臣氏英语读法
（原创实用版）
目录
1.屈臣氏的背景介绍
2.屈臣氏的英文名称及读法
3.屈臣氏的发展历程
4.屈臣氏在中国的业务发展
5.屈臣氏的英文读法的重要性
正文
1.屈臣氏的背景介绍
屈臣氏，全名屈臣氏集团，是一家拥有百年历史的跨国零售及食品制造机构。
自 1841 年创立于香港以来，屈臣氏已经发展成为亚洲地区领先的零售及食品制造机构之一。
其业务范围涵盖了零售、食品制造、饮品制造等多个领域。
2.屈臣氏的英文名称及读法
屈臣氏的英文名称为“Watsons”，发音为/wtsnz/。
这个名称常常在
香港和台湾的英语教育中被作为例子，教导学生如何正确地读出英文名称。
3.屈臣氏的发展历程
屈臣氏的发展历程可以追溯到 1841 年，当时其在香港创立。
随着业务的不断发展，屈臣氏开始进入亚洲其他地区，如台湾、新加坡、马来西亚等地。
如今，屈臣氏已经成为亚洲地区领先的零售及食品制造机构之一。
4.屈臣氏在中国的业务发展
屈臣氏在中国的业务发展可以追溯到 1985 年，当时其在广东珠海开设了第一家分店。
随着中国经济的快速发展，屈臣氏在中国的业务也不断
扩大，如今已经成为中国领先的零售及食品制造机构之一。
5.屈臣氏的英文读法的重要性
对于学习英语的人来说，正确地读出屈臣氏的英文名称十分重要。
这不仅可以帮助他们更好地理解和记忆这个名称，还可以提高他们的英语发音能力。
品牌介绍(屈臣氏)
Brand Story
品牌故事 在法国、希腊、罗马，甚至世界上每个地方，没有一种植物像玫瑰一样得到那么多的宠爱和恩赐，甚 至你拥有了玫瑰就等于拥有了美丽和爱情。迄今，我依然享受置身玫瑰花海里的幸福，那漫山遍野的玫瑰 如爱人亲吻在肌肤上的感觉，是那么的舒适愉悦…仿佛，我真的感受到那天然的力量，让我如一朵娇艳的 玫瑰绽放。 ——————梅利莎•克莱恩 Ms Melissa Klein
THE ROSE SHOP is the abbreviation of THE ROSE SHOP PERSONAL CARE SUPPLIES PTY LTD. and its trademark THE ROSE SHOP. THE ROSE SHOP is the present whole world only concentrates the rose personal care products brand, the collection research and development, design, promote, sale the rose industry enterprise.
Now, THE ROSE SHOP through 3-5 year, becoming the first brand of rose personal care things. The goal is providing the romantic , cheerful personal care products to the 28-45 yearold female. You can bloom, like the petal of rose!
Product Introduce
柔仕产品介绍
【名称】：有机玫瑰美白精油（美白亮肤） Rose Whitening and Anti-spot Expert (Whitening)
描述一下你眼中的屈臣氏英语作文
描述一下你眼中的屈臣氏英语作文【中英文版】Title: My Perspective on WatsonsWatsons, a renowned name in the world of beauty and health, holds a special place in my eyes.It is not merely a store, but a haven for individuals seeking self-care and well-being.As I step into this vibrant haven, a myriad of products greets me, ranging from skincare to haircare, and from health supplements to personal care essentials.屈臣氏，这个在美容与健康界的知名品牌，在我眼中有着独特的地位。
它不仅仅是一家商店，更是追求自我呵护与健康的避风港。
每当我踏入这个充满活力的避风港，琳琅满目的产品便迎面而来，从护肤品到护发品，再到健康补品及个人护理必备品。
The ambiance of Watsons exudes a warm and inviting atmosphere, encouraging customers to explore and indulge in the vast array of offerings.The neatly arranged shelves, coupled with the helpful and knowledgeable staff, make the shopping experience both pleasant and informative.Moreover, the presence of various brands under one roof provides customers with ample choices, catering to different needs and preferences.屈臣氏的氛围散发出温暖而亲切的气息，鼓励顾客探索并沉醉于众多产品之中。
描述一下你眼中的屈臣氏英语作文
描述一下你眼中的屈臣氏英语作文Watsons is a ubiquitous presence in the bustling cities of Asia. As one of the leading health and beauty retail chains in the region, Watsons has become a familiar sight, offering a wide array of products and services that cater to the diverse needs of the modern consumer. From the moment you step into a Watsons store, you are greeted by a vibrant and inviting atmosphere, a testament to the company's commitment to providing a seamless and enjoyable shopping experience.At the heart of Watsons' success lies its unwavering dedication to understanding the needs and preferences of its customers. The company has meticulously curated its product selection, ensuring that it reflects the latest trends and innovations in the health and beauty industry. Whether you're in search of the latest skincare must-haves, high-quality vitamins and supplements, or an array of personal care items, Watsons has got you covered.One of the most striking features of Watsons is its ability to adapt to the diverse cultural and regional preferences of its customers. As thecompany has expanded across Asia, it has seamlessly integrated local products and brands into its offerings, catering to the unique tastes and needs of each market. This attention to detail and cultural sensitivity has allowed Watsons to establish a strong connection with its customers, who appreciate the brand's understanding of their specific requirements.Another aspect that sets Watsons apart is its commitment to providing exceptional customer service. The company's team of knowledgeable and friendly staff are always on hand to offer guidance and support, ensuring that each customer's shopping experience is tailored to their individual needs. Whether you're seeking advice on the latest skincare trends or need help finding a specific product, the Watsons team is there to assist you every step of the way.In addition to its diverse product selection and customer-centric approach, Watsons has also distinguished itself through its innovative use of technology. The company has embraced the digital age, offering a user-friendly mobile app that allows customers to conveniently browse and purchase products, as well as access exclusive offers and rewards. This seamless integration of online and offline experiences has further solidified Watsons' position as a forward-thinking and customer-focused brand.One of the most impressive aspects of Watsons, however, is its commitment to social responsibility and sustainability. The company has implemented a range of initiatives aimed at reducing its environmental impact and supporting local communities. From eco-friendly packaging and recycling programs to charitable partnerships and community outreach efforts, Watsons has demonstrated a genuine dedication to making a positive difference in the world.As I reflect on my experiences with Watsons, I am struck by the brand's ability to consistently deliver on its promise of quality, convenience, and customer satisfaction. Whether I'm browsing the aisles of a Watsons store or exploring the brand's digital offerings, I am always impressed by the attention to detail, the wide selection of products, and the exceptional level of service.In conclusion, Watsons is a truly remarkable brand that has managed to capture the hearts and minds of consumers across Asia. Through its unwavering commitment to understanding its customers, its innovative use of technology, and its dedication to social responsibility, Watsons has established itself as a leader in the health and beauty retail industry. As the brand continues to evolve and expand, I have no doubt that it will continue to delight and inspire its loyal customers for years to come.。
屈臣氏的变化英文作文
屈臣氏的变化英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Watsons, a well-known health and beauty retailer, has undergone significant changes in recent years. From its humble beginnings as a small local pharmacy to its current status as an international chain, the company has evolvedin numerous ways.The most noticeable change is the store's modern and sleek design. Once a simple and traditional pharmacy, Watsons now boasts a contemporary and stylish interior that is both inviting and aesthetically pleasing. The bright lights, clean lines, and attractive displays create a shopping environment that is both trendy and sophisticated.In addition to its physical appearance, Watsons has also expanded its product range. While it used to primarily sell pharmaceuticals and basic health and beauty products, the store now offers a wide selection of skincare, cosmetics, haircare, and personal care items. Customers can find everything from popular international brands to local,niche products.Furthermore, Watsons has embraced technology to enhance the shopping experience. The introduction of self-checkout kiosks, interactive digital displays, and a user-friendly mobile app has made it easier for customers to browse, purchase, and track their loyalty points. Thesetechnological advancements have streamlined the shopping process and catered to the needs of today's tech-savvy consumers.Another significant change is Watsons' marketing strategy. The company has shifted its focus fromtraditional advertising to social media and influencer partnerships. By leveraging the power of platforms like Instagram and collaborating with popular beauty influencers, Watsons has successfully connected with a younger, more digitally engaged audience.Overall, the transformation of Watsons reflects the evolving demands and preferences of modern consumers. The company's updated look, expanded product offerings,technological innovations, and strategic marketing efforts have positioned it as a leading player in the competitive health and beauty retail industry.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Goods Types:
health care products, beauty products, perfume, cosmetics, food, beverage, electronic products, wine and airport retail business.
Business strategy
Strategy
Brand strategy
Market positioning strategy
Marketing strategy
Brand strategy
Watsons has included shower gel, shampoo and so on more than 1200 kinds of own brand products, the sale ratio has reached 15%.
Let me see the produts
Market positioning strategy
Watsons to " explore " as the theme, put forward the concept of "health, good, fun " three ideas. In China, Watsons was the first company to " personal care business shop " concept, its unique and accurate market positioning,
cooperation mode.
• Business Across :34
regions
• Stores:over 8400 • Employee :98000
(2007 year).
• Consumer profile:
15~40years old women
(Watsons has more than 1000 stores and thirty million members in more than 200 Chinese city, is China's largest health and beauty retailer)
Watsons
Introduction
Watsons is a health and beauty retailer in Asia, business in 12 Asian and European markets.
History:
In 1828, there was a man na med A.S Watsons Englishma n opened a pharmacy in Guangzhou, named Guangdong pharmacy in 1841,Pharmacy moved to Hong Li Ka Shin’s（李嘉诚） Hutchison Whampoa co., LTD.,
the success lies in the consumption fashion
hold and advocate a healthy lifestyle.
Watsons not only understand the market and local consumers, and the use of marketing strategies and powerful, and build a solid and win-win with the partner and supplier
Marketing strategy
Price strategy(价格策略）
Characteristic service（特色服务）
Targeted consumer group（特定消费人群） Building expert image（建立专家印象）
conclusion
Watsons in China 15 years development,